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Marketing Plans: Profitable Strategies in the Digital Age
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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£35.00£38.00 -
The Advertising Concept Book: Think Now, Design Later: a Complete Guide to Creative Ideas, Strategies and Campaigns
How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry’s concept drawings of over 400 of the greatest ads of all time.For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360° branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury’s Gorilla and Old Spices The Man Your Man Could Smell Like, both conceptually timeless campaigns.An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.Read more
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Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords?
In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
- Peer under the hood of the systems you already use, and learn how to use and operate them more effectively
- Make informed decisions by identifying the strengths and weaknesses of different tools
- Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity
- Understand the distributed systems research upon which modern databases are built
- Peek behind the scenes of major online services, and learn from their architectures
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£34.75£47.99 -
FIA Foundations in Management Accounting FMA (ACCA F2): Workbook
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.Read more
£34.40£36.10 -
FIA Foundations of Financial Accounting FFA (ACCA F3): Workbook
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.Read more
£34.40£36.10 -
Frank Wood’s Business Accounting Volume 1
Were you looking for the book with access to MyAccountingLab? This product is the book alone and does NOT come with access to MyAccountingLab. Buy Frank Wood’s Business Accounting Volume 1, 13th edition with MyAccountingLab access card (ISBN 9781292088549) if you need access to MyAccountingLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab.
‘An excellent book, well written with each chapter building logically on the last, allowing students to build their knowledge in manageable steps.’
Stephen McNamee, University of Ulster
The world’s best-selling textbook on book-keeping and accounting, Business Accounting Volume 1 continues to provide an indispensable introduction for students and professionals across the globe. It is renowned for its clarity, with easy-to-understand language and a plethora of examples to aid your understanding.
In the 13th edition, which is fully compliant with International Financial Reporting Standards (IFRS), all topics have been fully updated, including areas such as computerised accounting, banking, and accounting concepts and assumptions. With a brand new Chapter 2 on double entry, and more than 100 new review questions and activities, this edition contains all you need to understand and consolidate the key concepts in accounting.
MyAccountingLab
Join over 11 million students benefiting from Pearson MyLabs.
This title can be supported by MyAccountingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyAccountingLab to accelerate your learning? You need both an access card and a course ID to access MyAccountingLab.
These are the steps you need to take:
1. Make sure that your lecturer is already using the system
Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
2. Check whether an access card has been included with the book at a reduced cost
If it has, it will be on the inside back cover of the book.
3. If you have a course ID but no access code, you can benefit from MyAccountingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyAccountingLab (ISBN:9781292088549)
4. If your lecturer is using the MyLab and you would like to purchase the product…
Go to www.myaccountinglab.com to buy access to this interactive study programme.
For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator
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£34.20£46.50Frank Wood’s Business Accounting Volume 1
£34.20£46.50 -
Foundations of Marketing, 6e
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy.
Discover:
- How marketing adds value to customers and organizations
- How innovative brand positioning drives commercial success
- How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels
- How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities.
Key features:
- Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC.
- Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally.
- Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues.
- 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry.
- Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
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£34.20£54.10Foundations of Marketing, 6e
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Criminal Litigation: 2022/2023: Legal Practice Course Guides (LPC)
Criminal Litigation: Practice and Procedure provides a thorough and practical guide to all areas of the law and practice with which the aspiring criminal litigator needs to be familiar. Written with the LPC in mind, this book is suitable for both the core module of Criminal Litigation and the Advanced Criminal Practice option.
Case study documents are used to demonstrate both common documents and skills required of a criminal practitioner (eg bail application, plea in mitigation, bad character and hearsay) and, in addition, examples are used throughout the text to illustrate points of complexity. Completed copies of the most important court forms are included where appropriate, and invaluable flowcharts can be found at the end of each chapter to assess understanding of the topics covered.
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Civil Litigation 2022/2023: Legal Practice Course Guides (LPC)
Civil Litigation is a thorough, up to date and practical introduction to the Civil Procedure Rules and the principles and tactics used in pursuing a civil case. The civil process has been divided into five stages, starting with pre-action considerations, moving on to examine the issue and service of proceedings, before considering interim matters, trial and enforcement. The aim of the book is to equip readers with the knowledge necessary to enable them successfully to navigate their way through these stages. The text has a user-friendly structure and includes checklists and specimen documents which build up into a case study forming a useful overview of the civil litigation process. The appendices incorporate helpful templates, flow diagrams, case study documents and copies of the more common court forms used in civil litigation.
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Projects in Computing and Information Systems: A Student’s Guide: A Student’s Guide (3rd Edition)
This book is the essential guide for any student undertaking a computing/IS project, and will give you everything you need to achieve outstanding results.
Undertaking a project is a key component of nearly all computing/information systems degree programmes at both undergraduate and postgraduate levels. Projects in Computing and Information Systems covers the four key aspects of project work (planning, conducting, presenting and taking the project further) in chronological fashion, and provides the reader with the skills to excel.
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The New Global Politics of the Asia-Pacific: Conflict and Cooperation in the Asian Century
Now in its new and fully updated third edition, The New Global Politics of the Asia Pacific continues to provide a compelling analysis of a region undergoing dramatic changes. Based on new research and offering fresh interpretation, this edition evaluates the prospects for continuing US dominance in the ‘Asian Century’. Whilst presenting evidence for a multifaceted ‘Beijing Strategy’, which aims to counter the US by building an alternative regional order, it also explains Japan’s definitive departure from its limited military role. Providing an introductory guide for the main frameworks needed to understand the region, including realism, liberalism and critical theory, this new edition is reader-friendly, and offers sophisticated competing explanations. Key content includes:
- Intra-regional conflicts in the South China Sea and the Korean peninsula,
- The different responses within the Asia-Pacific to the globalization of Western ideas of democracy and political economy,
- The underappreciated success of the Association of Southeast Asian Nations in building a regional identity,
- The European Union’s soft power in the region.
A highly topical account, which offers an overview of the main actors, institutions and contemporary issues in the Asia-Pacific, the book will be essential reading for undergraduate students of Asian Studies, International Politics, and anyone interested in the region.
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£34.20£38.00 -
The Safety Compass: A Practical Approach To The Management Of Health And Safety Regulations (Simply Safety Management)
Are you ready to embark on a journey towards a safer and more secure workplace? Do you want to create an auditable health and safety management system, or seeking to gain ISO accreditation for your organisation? Look no further than “The Safety Compass: A Definitive Guide and Road Map to Health and Safety Management.”
In this comprehensive and authoritative guide, Craig McNaughton takes you by the hand and navigates the complex world of health and safety regulations with precision. This book isn’t just another manual; it’s your trusted companion on the path to creating a culture of safety within your organization.
Discover how to:
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Comply with Confidence: Learn to interpret and adhere to health and safety regulations effortlessly, turning compliance into a competitive advantage.
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Lead with Impact: Uncover the pivotal role of leadership in fostering a safety-first culture and become the visionary guide your team needs.
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Harness the Power of Technology: Embrace cutting-edge tools and techniques to streamline safety processes and incident reporting, ensuring a proactive approach.
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Empower Your Workforce: Engage employees at all levels, encouraging active participation, and making safety everyone’s responsibility.
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Learn from the Best: Explore real-world examples of organizations that have successfully implemented safety management strategies, and gain insights from their journeys.
“The Safety Compass” isn’t just a book; it’s your definitive guide to creating a safer, more productive, and compliant workplace. Whether you’re a seasoned safety professional or just starting on the road to workplace safety, this book equips you with the knowledge, tools, and inspiration to navigate the challenges and complexities of health and safety management.
Join the ranks of organizations that have made safety their compass, and let this road map lead you to a brighter, safer future. Your journey to excellence in health and safety management starts here.
Don’t wait! Secure your copy of “The Safety Compass” today and set your organization on the path to safety success.
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x Technical Analysis of Stock Trends
This is a guide to everry aspect of charting stocks – from basic principles to advanced trading techniques – to help investors make money regardless of waht the market is doing. It advises on what what to buy, when to buy it, and when to sell it.Read more
£34.00£56.00x Technical Analysis of Stock Trends
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Law for Business Students
Explore the key aspects of business law through accessible, engaging real-life cas
Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides you with contemporary and comprehensive coverage of the fundamental legal principles relating to the business environment. It introduces legal concepts to non-law students in a practical and engaging way through real-life cases relevant to the business world. The book offers a range of features to help you understand, apply and analyse legal concepts, including scenarios to encourage the development of opinions and application of relevant legal concepts. The ‘Worth thinking about’ sections provide discussion points to analyse within the classroom, while ‘Exam tips’ help revision practice by pointing to areas of the law which are likely to appear in exam questions.
The new edition has been thoroughly updated to cover legal developments in a range of diverse areas relevant to the core topics of law: contract (including intellectual property), tort, employment and business organisations (including formation), governance, and dissolution. It reflects the changes in the law as a result of Brexit, as well as Covid litigation arising in relation to employment rights.
This title also has a Companion Website.
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£33.40£39.90Law for Business Students
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CIMA BA3 Fundamentals of Financial Accounting: Course Book
The Course Book provides all the knowledge required in a user friendly format with easy navigation. It is specifically designed to make your studies as effective and efficient as possible throughout.Read more
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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies.The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee.
The highly prestigious panels of contributors include:
Jean-Claude Larréché – INSEAD
Veronica Wong – Aston Business School
John Quelch – Harvard Business School
Susan Hart – Strathclyde Graduate Business School (SGBS)
Michael Baker – Emeritus Professor SGBS
Tim Ambler – London Business School
Tony Cram – Ashridge
Table of Contents:
PART I
Principles of Value Creation
1 Marketing and Shareholder Value
2 The Shareholder Value Approach
3 The Marketing Value Driver
4 The Growth Imperative
PART II
Developing High-Value Strategies
5 Strategic Position Assessment
6 Value-Based Marketing Strategy
PART III
Implementing High-Value Strategies
7 Building Brands
8 Pricing for Value
9 Value-Based Communications
10 Value-Based Marketing in the Digital Age
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Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
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An Introduction to Personal Injury Law
Personal Injury law is one of the most ubiquitous areas of legal practice yet often forms no more than a tiny fraction of a student’s study of the law of Tort. This book is designed to provide the necessary background and information to take the reader from a standing start (whether law student, file handler, or litigant-in-person) to a level of understanding where they can run a claim with a real understanding of the underlying issues, the aims of such litigation and the issues which can arise. It provides a genuine touchstone for anybody involved in Personal Injury law, serving to remind them of what they are doing and why. ABOUT THE AUTHOR David Boyle read Law at Churchill College, Cambridge and has 21 years’ experience of Personal Injury work based at Deans Court Chambers in Manchester. He has a thriving practice across a broad spectrum of complex, high value, high profile and unusual Multi-Track claims, lectures at both undergraduate and postgraduate level and has been Head of Mini-Pupillage at Deans Court for 6 years. Always approachable, he has a particular appreciation of the need for clients to understand their litigation, no matter what the complexities, and has a reputation for clarity and forensic rigour in both his written and oral advocacy. In 2015, the Legal 500 said that he “Provides tactically astute, detailed advice and is able to convey this simply.” He has carried that through to his writing, the critically acclaimed “On Experts” and this, his second book. “He writes as he speaks: He surveys the territory with the advantage of a wealth of experience, richly leavened with a generous helping of personal anecdote, thereby combining authority with accessibility.” – Turner JRead more
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The Deal Paradox: Mergers and Acquisitions Success in the Age of Digital Transformation
The Deal Paradox explores what successful dealmaking looks like in the age of digital transformation, drawing on interviews with top dealmakers and M&A experts sharing their stories, triumphs, and challenges.
Taking a dynamic storytelling approach, The Deal Paradoxnavigates the transition from traditional and ingrained methods to new techniques, showing how AI, big data, and machine learning can be used to generate new opportunities and enable diversity. It walks through the attributes and skills needed in this new landscape and how M&A professionals can build them into their approach, from finding and executing deals to making sure they deliver the desired outcomes.
The Deal Paradox draws on 60 years’ combined experience of cutting-edge deal making, built on landmark deals ranging from Morgan Stanley’s IPO at the height of the 1980s banking boom and Kraft’s takeover of Cadbury to key tech deals including the £1bn sale of financial data intelligence company Acuris to ION. Chapters are richly illustrated throughout with real-world examples featuring organizations such as Apple, Google, BP and SoftBank Vision Fund.
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Learning Legal Rules: A Students’ Guide to Legal Method and Reasoning
Written by leading authors with extensive experience in both teaching and practice, this established and trusted title equips the student with all the techniques of legal research, analysis, and argument they will need for their law course and beyond. Holland & Webb take an engaging and practical approach with examples and exercises throughout which allow students to develop their knowledge and their reasoning skills making this an ideal text for first year students.Digital formats and resources
The eleventh edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.– The ebook offers a mobile experience and convenient access along with functionality tools, navigation features and links that extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The accompanying online resources include multiple choice questions for each chapter, links to useful websites and a guide to using Halsbury’s Laws.For futher insight into legal skills, visit legaleducation.wordpress.com.
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Public Law
Fresh, modern, and practical, Public Law provides law undergraduates with a unique approach to constitutional and administrative law, aptly demonstrating why this is an exciting time to be studying the subject.Writing in a fluid, succinct style, the authors carve a logical pathway through the key areas studied on the LLB, guiding students to a solid understanding of the fundamental principles. This theoretical grounding is then rooted in reality, with each concept applied to a hypothetical scenario (included at the start of each chapter) to set it into a practical context.
While this practical element helps students to understand how the law applies and develop problem-solving skills, a trio of supportive learning features also encourages active engagement with and a critical appreciation of public law. ‘Key case’ boxes highlight and analyse the significant case law in each area; ‘Counterpoint’ boxes flag alternative viewpoints and areas of debate; and ‘Pause for reflection’ boxes prompt readers to consider the impact of laws, and what potential developments and reforms may lie ahead.
Public Law’s modern approach and unique combination of practical application and theoretically critical discussion makes it the ideal choice for students seeking to understand concepts not only in the abstract but in practice, helping them to develop the skills they need to succeed at university and beyond.
Digital formats and resources
This second edition is supported by online resources and is available for students or institutions to purchase in a variety of digital formats.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
-Online resources to support the book feature guidance on approaching and analysing the real life scenarios in the book, a bank of multiple choice questions, legal updates, and links to useful material elsewhere on the web.Read more
£33.20Public Law
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Contract Law Directions
Contract law is a core first or second year module on all undergraduate law degrees in the UK. It is a core module on law conversion courses (GDL) and LLM.A considered balance of depth, detail, context, and critique, Contract Law Directions offers the most student-friendly guide to the subject; empowering students to evaluate the law, understand its practical application, and approach assessments with confidence.
The Directions series has been written with students in mind. Contract Law Directions is the ideal guide as they approach the subject for the first time, this book will help them:
– Gain a complete understanding of the topic: we won’t overload or leave students short, just the right amount of detail conveyed clearly
– Understand the law in context: with scene-setting introductions and highlighted case extracts, the practical importance of the law becomes clear
– Identify when and how to evaluate the law critically: students will be introduced to the key areas of debate and given the confidence to question the law
– Deepen and test knowledge: visually engaging learning and self-testing features aid understanding and help students tackle assessments with confidence
– Elevate their learning: with the ground-work in place, your students can aspire to take their learning to the next level, with direction provided on how to go further, each chapter now has a ‘digging deeper’ feature to further develop understandingNew to this Edition
– This edition has been fully revised and incorporates a number of new cases at Supreme Court, Privy Council, Court of Appeal and High Court level, including the following: TRW v Panasonic (CA) (battle of forms), Pakistan International Airlines v Times Travel (Supreme Court) (lawful act duress), Billy Graham Evangelistic Association v Scottish Event Campus (Sheriff Court) (force majeure-triggered by Covid), Triple Point Technology v PTT (Supreme Court) (liquidated damages and termination), A-G Virgin Islands v Global Water Associates (Privy Council) (remoteness of damages), and many others.
– The opportunity was taken at proof stage to incorporate a discussion of the important 2023 decision of the Supreme Court in Barton v Morris (in place of Gwyn-Jones) (unilateral contracts).Digital formats and resources
The ninth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.The e-book offers a mobile experience and convenient access, along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
The text is also supported by online resources, which include:
– Self-test questions
– Guidance on answering essay and problem questions
– Web links
– Flashcard glossaryAdditional lecturer resources include:
– Diagrams from the bookRead more
£33.20Contract Law Directions
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Smith, Hogan, and Ormerod’s Essentials of Criminal Law
Smith, Hogan, & Ormerod’s Essentials of Criminal Law provides an ideal gateway into the dynamic world of criminal law. Focused, expert coverage, a hallmark of the Smith, Hogan, and Ormerod books, is supported by a wealth of student-friendly learning features that enhance learning in this ideal introduction for first time students.Dr John Child and Professor David Ormerod QC skilfully guide the new undergraduate reader through the subject, addressing all the key topics on the LLB. Complex issues are demystified and explained, offering a clear understanding of all offences and principles.
Particular attention is paid to student assessment, with end of chapter sections offering advice on how to approach essay and problem questions. Short learning and assessment tips are provided throughout the chapters.
Digital formats and resources
The fourth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
The e-book offers a mobile experience and convenient access along with self-test questions, videos, animated diagrams, audio introductions, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
The online resources include:
– Over 400 self-test questions
– A selection of videos from the authors explaining key topics and principles
– Sample examination questions with answer guidance to help hone your assessment skills
– Chapter summary sheets
– Animated diagrams
– Audio introductions to each chapter
– Web links and further readingRead more
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International Humanitarian Law: Cases, Materials and Commentary
By drawing together key documents, case law, reports and other materials on international humanitarian law from diverse sources, the book presents in a systematic and analytically coherent manner this body of law and to offer students, teachers and practitioners an easily accessible, targeted but also critically informed account of the relevant rules and of how they apply in practice. It covers all areas of international humanitarian law and specifically addresses issues of contemporary interest such as cyber warfare, targeting, occupation, detention, human rights in armed conflict, peacekeeping, neutrality, responsibility and accountability, enforcement, reparations. The book is ideal for instruction, research, reference and application purposes either as a standalone resource or as accompaniment to textbooks and more specialist references.Read more
£33.20£36.10 -
A Practical Guide To: UK Employment Law: For HR Professionals, Managers & Employees
As reviewed in CIPD’s People Management Magazine, November 2023: “This book does what it says on the proverbial tin. Michael Bear offers a guide to and accessible overview of the core principles of employment law in the UK, with case law examples and a glossary of common terms, as well as 110 handy ‘test yourself’ questions spread across the chapter endings to help reinforce the learnings.”
In the premier instalment of the “A Practical Guide To” series, which tackles many Human Resources subjects, “UK Employment Law” delves into the intricate rights, obligations, and prerequisites of companies in employment. This comprehensive guide navigates critical topics, such as the elements of an employment contract and holiday policies, to the complexities of employment tribunals.
Designed to be a user-friendly resource, the book is ideal for Human Resources professionals and employees who wish to understand the laws that shape their employment. Furthermore, it is an indispensable tool for international businesses contemplating an expansion into the UK. The guide ensures they are well-informed and fully compliant with the numerous subtleties inherent in the country’s labour laws.
Key Features:
- Covers all key areas of UK Employment Law clearly and concisely.
- Filled with fascinating facts and real-world examples.
- Includes 110 end-of-chapter ‘Test Yourself’ questions to reinforce learnings.
- Features case studies of real employment tribunal outcomes, exploring how they have changed the law.
- Includes ‘Glossary of Common Employment Law Terms’ with over 100 terms defined in plain language.
- Commonly cited employment laws are summarised and outlined, including amendments.
About The Author
Michael Bear ACIPD is a highly skilled Human Resources Professional, boasting over 15 years of experience in managing and implementing HR processes. He has also been instrumental in the training and development of stakeholders and employees on workplace matters. Having worked with a multinational household name brand, various startups, and a significant player in the charity sector, Michael has gained a comprehensive overview of HR practices in the UK and beyond.
A consummate academic, Michael is captivated by process, precedent, and protocol matters. However, he also possesses the rare ability to translate complex concepts gleaned from these into easily understandable explanations. He is completing an MSc in Human Resources Management at the highly prized University of London, marking him as one of the UK HR profession’s most promising talents.
Chapters
- Chapter 1 – An Overview of UK Employment Law
- Chapter 2 – Rights & Responsibilities
- Chapter 3 – Employment Contracts
- Chapter 4 – Wages, Benefits & Pensions
- Chapter 5 – Health & Safety in The Workplace
- Chapter 6 – Resolving Issues In The Workplace
- Chapter 7 – Employment Tribunal
- Chapter 8 – Employment Tribunal Case Studies
- Chapter 9 – Future of Employment Law in the UK
- Appendix I – Glossary of Common Terms
- Appendix II – Glossary of Frequently Cited Laws
- Appendix III – Resources for Further Exploration
- Appendix IV – Test Yourself – The Answers
- Appendix V – Credits & Sources
- Appendix VI – Index
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Contract Law
Students often find the complex and commercial nature of contract law a real challenge. Contract Law tackles this head-on with problem scenarios and illustrations that reinforce learning and bring the law to life. It equips students with comprehensive knowledge of contract law and gives them the opportunity to engage with the content at a much deeper level.The clear structure and guiding narrative, married with rigorous academic analysis and examination of the law, provides unrivalled support to enable students to confidently navigate the complexities of contract law. Contract Law empowers students to understand, analyse, and critique the law, and to develop their ability to participate in academic debate with confidence and skill.
Digital formats and resources:
The third edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
-The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– On the accompanying online resources students can find additional support for their studies, including podcasts and videosRead more
£33.20Contract Law
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Technical Analysis of the Future Markets: A Comprehensive Guide to Trading Methods and Applications
Covers the philosophy of technical analysis, charting theory, trends, reversal patterns, continuation patterns, commodity indices, averages, oscillators, the Elliott wave theory, time cycles, computers, and trading tactics.Read more
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Deemer on Technical Analysis: Expert Insights on Timing the Market and Profiting in the Long Run (BUSINESS BOOKS)
Build profits even in the worst of times with the methods of a Technical Analysis legend
“Deemer on Technical Analysis will become an instant investment book classic.”
―Douglas A. Kass, Seabreeze Partners Management, Inc.“Serving on the front lines of this investment discipline for the past 40 years with some of the most influential investors of our time, Deemer provides a front-row seat on some fascinating history, rich with insights and anecdotes and, of course, loaded with wisdom. His true gift is making the arcane world of technical analysis accessible and relevant to all investors. If Warren Buffett is the Oracle of Omaha, Deemer is the Prophet of Port St. Lucie.”
―Sandra Ward, Senior Editor, Barron’s“I have had the great pleasure of working with and getting to know some of the greatest technical analysts throughout the past 50 years. Walt Deemer is widely recognized as one of the best. His charm and wit in explaining the keys to successful investing will make [this] book a must-read and an all-time classic for first-time investors and professionals alike.”
―Paul Desmond, Lowry Research“Every investor can learn something from Walter Deemer.”
―David Fuller, Global Strategist, Fullermoney.comToday’s volatile markets are challenging for professional and retail investors alike. Just in time, Walter Deemer, a cornerstone of technical analysis for nearly 50 years, has culled his insight and knowledge to show investors how to achieve steady investment gains in the current markets.
With the stock market expected to trade generally sideways for many years, a buy-and-hold strategy may not give you the returns you need on your investments. In Deemer on Technical Analysis, Walter distills his decades spent on the front lines of the financial markets into a useful strategy that shows you how to time the markets to successfully grow wealth. The key is solid technical analysis.
Inside, you will learn the nuts and bolts of charting, identifying indicators, recognizing trends, and selecting the best stocks for your goals. This step-by-step guide shows you how to:
- Read the emotional characteristics of the markets in order to better direct investments
- Pinpoint the most profitable entry and exit points
- Effectively use the long-term timing tools preferred by top experts, including investor sentiment, relative strength, and trend recognition
- Cut through short-term noise with the Kondratiev Wave Cycle, Four-Year Cycle, and simple long-term chart analysis
Deemer on Technical Analysis also weaves in entertaining and clarifying anecdotes from the author’s colorful life working at prestigious firms, where he rubbed elbows with A-list icons of Wall Street. Each anecdote reinforces real-world applications of covered material to help you more effectively seize opportunities in the financial markets.
From his early days with Bob Farrell at Merrill Lynch and Gerry Tsai at the Manhattan Fund, to his years as head of market analysis at Putnam Investments and president of DTR, Inc., Deemer has been dispensing timely advice exclusively to top figures in the field.
Now, in his quasi-retirement, this technician’s technician has written a book that levels the playing field, so that you, too, can invest like a pro.
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Health and Safety Leadership Strategy: How Authentically Inclusive Leaders Inspire Employees to Achieve Extraordinary Results
The purpose of this book is to awaken leaders to the unique opportunities now present in the areas typically delegated to Health and Safety. It is a strategy to utilize existing resources to fully develop and engage human potential to catapult business achievement. The confluence of Covid-19, the resulting burnout, the attention on diversity, equity and inclusion generated by the Black Lives Matter movement and the ‘great resignation’ continues to create openings to fundamentally change how we address personal development, sustainable growth and social responsibility. The argument within is that the better we manage the social aspects of the organization, the better our business results.
Elucidating to the reader the societal shifts of workplace culture in recent years, this text expertly analyzes the importance of mental health in the workplace, whilst also explaining how management and HR departments can improve. It examines who is responsible for generating psychological safety and provides relationship strategies that will improve performance. The critiques in this text establish why it is imperative for business leaders to concentrate on how their company culture affects their employees, and whether their employees feel safe, seen and supported. The concepts and practices in this book are the ones that leaders have used across the ages to create commitment, accountability and excellence. Managers will benefit from a deeper understanding of how these issues impact every aspect of organizational performance.
This book is essential reading for executives, leaders and those interested in leadership. They could be in the C-suite, operations, health and safety and HR. It is also directly relevant to organization development and change management specialists interested in including safety within their practice.
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£33.20 -
Google Ads (AdWords) Workbook (2023): Advertising on Google Ads, YouTube, & the Display Network (2023 Marketing – Social Media, SEO, & Online Ads Books)
2023 Updated Edition
Learn Google Ads (AdWords) in Plain English – Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.- Updated – Fully updated for 2023 – coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as ‘Performance Max.’
- Google Ads in all its Glory – master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise Your Business on Google without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to AdWords success.
- Access Free Tools – access the companion Marketing Almanac with free tools for Google AdWords!
The #1 Bestselling Workbook on Google Ads Advertising for Your Business
- Jason McDonald – written by a successful practitioner of AdWords. Just Google ‘Google Ads Expert Bay Area.’
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Google Ads Basics – the basics matter, so begin at the beginning.
- Google Ads Gotchas – identify and fix the six main ‘Google Ads Gotchas’ that may be costing you a LOT OF MONEY.
- Keywords – find and leverage transactional keywords that make you money and nix ones that lose you money.
- The Search Network: Organization – organize your Search Network campaigns for ease-of-use and maximum effect.
- The Search Network: Ads & Bidding – write “attract / repel” ads and learn how to bid for highest ROI
- Google Display Network – avoid rip offs in the GDN, and optimize for placements and strategies that truly work
- YouTube – Google’s subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
- Shopping – Shopping Ads on Google including the Google Merchant Center.
- Metrics – Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
- Tools – Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.
Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords
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Derivatives and Hedge Accounting_2nd Edition
This book is a revised edition of the very well-received “Derivatives and Hedge Accounting” published in 2016.This revision is necessitated by the fact that IAS 39 Financial Instruments: Recognition and Measurements (except its hedge accounting provisions) has been superseded by IFRS 9 Financial Instruments effective 1 January 2018, and also due to the IBOR Reform.
As in the first edition, this book discusses and illustrates the nature, valuation and accounting for derivative instruments in Chapter 1 as a prelude to hedge accounting. Hedge accounting under IAS 39 is discussed and illustrated in Chapter 2, and hedge accounting under IFRS 9 in Chapter 3.
The book is written by four authors with many years of teaching, research and practical experience. It is hoped that accounting practitioners and students will continue to benefit from this revised edition.
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Business and Company Legislation 2022/2023: Legal Practice Course Guides (LPC)
Published annually, Business and Company Legislation details the main regulations governing the operation of companies in England and Wales. It also includes relevant legislation on insolvency, partnerships (including limited liability partnerships) and financial services.
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£32.80£36.10 -
Legal Foundations 2023/2024: Legal Practice Course Guides (LPC)
Legal Foundations provides a practical introduction to five subjects that are an intrinsic part of legal practice and which must be clearly understood by all practitioners: Revenue Law, Professional Conduct, EU Law, Human Rights, and Probate and Administration. Worked examples illustrate how these topics are applied in practice.Read more
£32.80£36.10 -
Property Law and Practice 2023/2024: Legal Practice Course Guides (LPC)
Property Law and Practice provides a detailed examination of the processes involved in freehold and leasehold property transactions, clearly addressing the issues that arise in both the residential and commercial fields. It deals with all the issues confronting the practitioner on a day-to-day basis to provide a complete overview of modern conveyancing practice.Read more
£32.80£36.10 -
Business Law and Practice 2023/2024: Legal Practice Course Guides (LPC)
Business Law and Practice provides a detailed guide to the forms of business most commonly encountered in practice, examining how they must be run in accordance with the statutory and common law applicable to them. It explains these businesses’ relationships with outsiders and gives an overview of their possible tax liabilities. As such, the book provides a comprehensive and practical introduction to advising businesses, whatever their type.Read more
£32.80£36.10 -
Criminal Litigation: 2023/2024: Legal Practice Course Guides (LPC)
Criminal Litigation: Practice and Procedure provides a thorough and practical guide to all areas of the law and practice with which the aspiring criminal litigator needs to be familiar. Written with the LPC in mind, this book is suitable for both the core module of Criminal Litigation and the Advanced Criminal Practice option.
Case study documents are used to demonstrate both common documents and skills required of a criminal practitioner (e.g bail application, plea in mitigation, bad character and hearsay) and, in addition, examples are used throughout the text to illustrate points of complexity. Completed copies of the most important court forms are included where appropriate, and invaluable flowcharts can be found at the end of each chapter to assess understanding of the topics covered.
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Constitutional and Administrative Law
Hilaire Barnett’s Constitutional and Administrative Law has consistently provided students with reliable, accessible and comprehensive coverage of the Public Law syllabus. Mapped to the common course outline, the Fifteenth edition equips students with a thorough understanding of the UK constitution’s past, present and future by analysing and illustrating the political and socio-historical contexts that have shaped the major rules and principles of constitutional and administrative law, as well as ongoing constitutional reform.
This edition has been fully updated throughout, including a restructure to Chapters 22 and 26, as well as additional pause and reflect sections in order to aid student understanding of this complex area of the law. The online digital content also includes updates to the Multiple Choice Questions, Instructor Test Bank and Web Links.
Ideal for students studying constitutional and administrative law for the first time, this is an indispensable guide to the challenging concepts and legal rules in public law.
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£32.60£36.10Constitutional and Administrative Law
£32.60£36.10 -
Study Guide for Technical Analysis Explained Fifth Edition (BUSINESS BOOKS)
The hands-on STUDY GUIDE to Martin Pring’s TECHNICAL ANALYSIS classic
Technical Analysis Explained is the definitive guide for mastering technical analysis. In this hands-on companion, technical analysis wizard Martin Pring serves as your personal investing coach, taking you step-by-step through his long-proven methods.
Packed with hundreds of questions that correspond to chapters and sections throughout the book, Study Guide for Technical Analysis Explained, Fifth Edition, features:
- Charts and graphs to help you visually digest the concepts presented
- Full text answers to guarantee your complete understanding of each important idea
- Fill-in-the-blank, multiple-choice, and matching question formats
- The straightforward, no-nonsense style that made Technical Analysis Explained a classic
Technical analysis mastery isn’t easy, but its financial rewards make it indispensable. Use Study Guide for Technical Analysis Explained to reach the next level of technical analysis education and ensure that you start every trading day with the skills you need to come out on top.
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International Law
Written by one of the world’s leading international lawyers, this is a landmark publication in the teaching of international law. International law can be defined as ‘the rules governing the legal relationship between nations and states’. However, with political, diplomatic and socio-economic factors shaping the law and its application, international law is much more complex. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organising the world. Bringing international law back to its first principles and breathing new life and energy into the subject, the book is organised around four questions: Where does it come from? To whom does it apply? How does it resolve conflict? What does it say? This fourth edition includes references to new case-law and literature, and features (brief) discussions on recent topics of general interest, including the Ukraine invasion, global health law and energy law.Read more
£32.50International Law
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Management and Cost Accounting
Were you looking for the book with access to MyAccountingLab? This product is the book alone and does NOT come with access to MyAccountingLab. Buy Management and Cost Accounting, 6th edition with MyAccountingLab access card (ISBN 9781292063553) if you need access to MyAccountingLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab.
This popular text offers clear and comprehensive coverage of management and cost accounting for students and professionals. Management and Cost Accounting is the European adaptation of Horngren, Datar and Rajan’s leading US text, Cost Accounting: A Managerial Emphasis. The content has been significantly revised to reflect management accounting syllabuses across Europe. Rich in examples and real-life applications, Management and Cost Accounting brings technical and theoretical concepts to life. The international focus of the text is supported by a wealth of case studies featuring companies from around the world, and all coverage is fully updated in line with recent research.
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£32.40£47.50Management and Cost Accounting
£32.40£47.50