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Accounting for Beginners – The Basics: CakeShop Edition
The aim of this book is to teach you the core concepts of accounting in a simplified manner. Accounting can initially seem like a new language and this book is here to teach you just that. You will gain a high-level overview of accounting.This book is aimed at those who are completely new to accounting; ideally students who are interested in studying accounting or for those who wish to start an accountancy qualification such as the ACA. It is great for beginners but this book will also give insights into how much more there is to come.
Although this book will cover the basics of accounting, it will stimulate your brain. There will be many examples throughout. Given we have been through the very difficult COVID-19 pandemic and many people turned to baking, I have used a running example of starting a cake business.
The book will cover the following chapters:
1) An Introduction to Bookkeeping and Accounting
2) The Statement of Profit or Loss
3) The Statement of Financial Position
4) The Balance Sheet
5) The Dual Concept of Accounting
6) Double-Entry Bookkeeping
7) Trial Balance and Producing Financial StatementsThe book will not teach you how to set up a company or how to prepare your own accounts.
Accounting is not easy and can be overwhelming at first, but I am here to get you through it. Hopefully, you will enjoy it along the way too. Give it some time and practice, you will nail it.
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£11.40 -
UK Accounting & Reporting: An Introduction
UK Accounting & Reporting: An Introduction provides a practical overview of accounting, reporting and audit requirements for companies within the UK.Written in a user-friendly style and packed full of examples it covers topics including:
- The Companies Act 2006;
- How to determine the size of a company or group;
- Narrative reporting requirements;
- An overview of UK accounting standards;
- Key differences between accounting standards;
- The form and content of company accounts;
- Whether group accounts are required;
- Whether an audit is required; and
- Filing options and deadlines.
This book is perfect for you if you have a little accounting knowledge already or you have previously studied International Financial Reporting Standards (IFRSs) and want to learn more about how accounting and reporting works for UK companies.
A Quick Start Accounting publication.
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£9.50 -
Accounting for Non-Accountants
Accounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the basics of interpreting accounts and making good decisions.
Accounting for Non-Accountants assumes no prior knowledge of the subject area and is designed to serve as an introductory text for managers and non-specialists who wish to gain an oversight of the accounting discipline. The book covers both financial and management accounting in sufficient detail to allow data to be interpreted but in a clear and accessible manner so the reader can quickly gain an understanding of the basic principles of the subject area.
Now in its 12th edition, Accounting for Non-Accountants has been fully updated to the latest regulatory requirements including the UK GAAP framework, International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS). The final chapter focuses on the impact of changes in the economic environment on businesses and there are introductions to areas including tax, transfer pricing and creative accounting. This practical guide includes review questions in each chapter, with answers and workings where appropriate, and is supported online by over 200 questions and a glossary to develop a firm understanding of all topics.
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£23.70 -
Introduction to Financial Accounting, 9e
Introduction to Financial Accounting is a market-leading textbook that offers comprehensive coverage of all the fundamental accounting techniques and practices required by the major accountancy bodies, and explains the reasons why transactions are accounted for in a particular manner. The authors provide stimulating discussion that enables students to think strategically about the influence that accounting has on economic decision-making and its impact on wider society.For students undertaking a degree in accounting or business studies, this ninth edition has been fully revised and updated to the latest accounting standards. It provides a contemporary approach whilst retaining its highly valued concise, student-friendly chapters and practical content. This essential resource is packed with real world examples, worked examples and exercises to keep students engaged and to aid understanding of complex accounting theory.
Supported by McGraw-Hill Education’s market-leading digital adaptive technology including:
– Connect, a highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
– SmartBook®, our adaptive reading, study and practice environment specific to the book’s content.
For students: Connect features assignments that help you contextualize what you’ve learned through application, helping you synthesize information and think critically. SmartBook® helps you study more efficiently by highlighting where in the chapter to focus, asking review questions, and pointing you to resources until you understand.
For instructors: Create auto-graded assignments, tests and quizzes online that can be easily tailored to the goals of your course and your students’ needs. Connect will automatically grade assignments and quizzes, providing you with easy-to-read reports, so you know which students need more guidance. Instructor resources also include PowerPoints, instructors’ manual and solutions manual.
NEW TO CONNECT for 2022:
In response to customer needs, 100 brand new calculation based Problems have been added to Connect to further develop students practical application skills and cement theoretical understanding.
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£50.60£58.90Introduction to Financial Accounting, 9e
£50.60£58.90 -
Accounting for Small Business: The Most Complete and Updated Financial Accounting Guide for Small Companies
“Probably the Best Accounting Book Every Small Business Owners Should Read!”
If you don’t understand the basic financial statements, such as primarily the Balance Sheet and the Income Statement, in addition to the Cash Flows statement and Retained Earnings, this book may be your perfect choice.
Not just to avoid mistakes when you do your books but also to have a piece of mind and make smarter decisions simultaneously, even if you have absolutely zero previous accounting knowledge.
Check out what’s inside:
- Basic accounting principles EVERY business owner should know
- What do you have to know about Financial Statements and why they matter so much in business?
- Accounting for Sales and Purchases simplified
- What is the importance of Cash Flow in business, and how to properly keep track of it?
- How to plan your monthly and annual budget?
- What are the most important numbers in your financial statements?
- How to set up a business for success – step-by-step guide (no accounting knowledge required!)
- Profit/Sales Ratio concept and why is it so important when growing your business
- Do you have a business plan? Here is how you create a great one!
- How to avoid potential fraud and accounting mistakes in the business?
- So much more!
This is an essential guide every business owner must have to run a successful company and keep it for years ahead.
And if this is what you want to do, don’t hesitate… Get Your Copy Today!
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£14.20 -
Management and Cost Accounting For Dummies – UK
With easy-to-understand explanations and real-life examples, Management & Cost Accounting For Dummies provides students and trainees with the basic concepts, terminology and methods to identify, measure, analyse, interpret, and communicate accounting information in the context of managerial decision-making.
Major topics include:
- cost behaviour
- cost analysis
- profit planning and control measures
- accounting for decentralized operations
- budgeting decisions
- ethical challenges in management and cost accounting
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£16.70£19.00Management and Cost Accounting For Dummies – UK
£16.70£19.00 -
A Beginner’s Guide to Bookkeeping and Accounting: Workbook (Accountancy Revision Workbooks)
This workbook is designed for students who are new to bookkeeping or accounting. It gives explanations and tasks to complete through the book. It is suitable for Level 1 and 2 students in particular.Read more
£4.70 -
My Revision Notes: AQA A-level Accounting
Exam board: AQA
Level: A-level
Subject: Accounting
First teaching: September 2017
First exams: Summer 2018 (AS); Summer 2019 (A-level)Target success in business with this proven formula for effective, structured revision; key content coverage is combined with practical tips to create a revision guide that students can rely on. With My Revision Notes, every student can:
– Plan and manage a successful revision campaign using the topic-by-topic planner
– Consolidate subject knowledge by working through clear and focused content coverage
– Identify areas for improvement with regular ‘Now Test Yourself,’ tasks and answers
– Improve exam technique through practice questions and examples of typical mistakes to avoid
– Get exam ready with extra quick quizzes and answers to the practice questions available onlineRead more
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ACCA Financial Accounting (FA) Study Text – 2022-23 (ACCA – 2022-23)
Fully covering the syllabus but without excessive detail, this book is written in clear English and uses an attractive, simple layout. With a large bank of practice questions and comprehensive solutions to help you with learning each topic, this book is an essential tool for passing your ACCA exam.
This book covers everything you would expect from an exam-focused text:
- The context and purpose of financial reporting
- Qualitative characteristics of financial information
- The accounting equation and double-entry bookkeeping
- Recording transactions: sales, purchases and cash
- Inventory
- Non-current assets
- Accruals and prepayments. Receivables and payables
- Provisions and contingencies
- Capital structure and finance costs
- Trial balance, correcting errors and suspense accounts
- Control accounts and bank reconciliations
- Preparing financial statements
- Statements of cash flows
- Incomplete records
- Consolidated financial statements
- Associates
- Interpretation of financial statements
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£28.50 -
Warren Buffett Accounting Book: Reading Financial Statements for Value Investing
The Warren Buffett Accounting Book is the second volume learning experience to Warren Buffett’s Three Favorite Books. This book teaches: 1. Two methods for calculating the intrinsic value of a company 2. What is a discount rate and how does it work 3. Detailed instructions on how to read an income statement, Balance sheet, and cash flow statement 4. How to calculate important ratios to properly value any businessRead more
£9.50£11.20 -
Practical Accounts & Bookkeeping in easy steps, 2nd Edition
This second edition of Practical Accounts & Bookkeeping in easy steps has been updated to cover the latest UK legislation. It starts with the basics you need to know to record your day-to-day transactions and how they appear in Nominals, Trial Balance, Profit & Loss and the Balance Sheet. It then covers:
- Understanding accounts and why they are important
- The legal documents required when preparing accounts
- What happens if accounts are not submitted in time and when accounts need to be sent to authorities
- Creating a balance sheet using sales ledgers, purchase ledgers and nominal ledgers
- VAT registering, charging and reclaiming
- Annual adjustments Prepayments, Accruals, etc.
- Calculating Profit for tax and Capital Accounts
- Key Accounting Principles: Double Entry, Direct and Indirect costs, Fixed and Current Assets, Depreciation, Capital Allowance, and more!
This book will help you make sense of the ‘daunting’ accounts world. It will help you to spot problems in the accounts and explain them to others using the correct terminology. It will also show you how computer software has been designed to simplify the processes.
Master basic bookkeeping, then work through the book at your own pace to get a deeper understanding of Accounts. Practical Accounts & Bookkeeping in easy steps, 2nd Edition is ideal for business owners as well as students.
Includes examples to practice, and a Questions and Answers section to test yourself!
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£8.60£12.30 -
Accounting Ledger Book: Large Simple Accounting Ledger Tracker Logbook | Accounting Log Book for Bookkeeping and Small Business or Personal
This accounting ledger book is the perfect logbook for recording and tracking transactions and finances and is suitable for small and large business use, home-based business use, and personal use.
Book features:
109 pages for recording transactions
Size: 8.5 inches x 11 inches
Record date, description, account, debit, credit and balance
High quality matte finish coverRead more
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Accounts Demystified: The Astonishingly Simple Guide To Accounting
The bestselling and astonishingly simple guide to the fundamental principles of accounting, written specifically for those without a financial background.
Simple, easily absorbed and clearly explained, this book will guide you through all the major accounting concepts. You will learn how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems and how to analyse and monitor your company’s financial performance.
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£12.90£16.10 -
Accounting Made Simple: Accounting Explained in 100 Pages or Less (Financial Topics in 100 Pages or Less)
Find all of the following explained in Plain-English with no technical jargon:
The Accounting Equation and why it’s so significant
How to read and prepare financial statements
How to calculate and interpret several different financial ratios
The concepts and assumptions behind Generally Accepted Accounting Principles (GAAP)
Preparing journal entries with debits and credits
Cash method vs. accrual method
Inventory and Cost of Goods Sold
How to calculate depreciation and amortization expensesRead more
£10.10 -
Accounting All-in-One For Dummies (+ Videos and Quizzes Online), 3rd Edition (For Dummies (Business & Personal Finance))
A complete and easy-to-follow resource covering every critical step of the accounting process
Learning to love the language of business is easier than you think! In the newly revised Third Edition of Accounting All-In-One For Dummies with Online Practice, finance expert Michael Taillard walks you through every step of the accounting process, from setting up your accounting system to auditing and detecting financial irregularities.
You’ll enjoy a unified compilation of mini-books and online practice and video resources that bring together everything you need to know about accounting into one convenient book and web portal. You’ll learn to record accounting transactions, adjust and close entries, prepare income statements and balance sheets, and more. You’ll also get:
- Online instructional videos that describe the modern reality of accounting in the digital age
- Guidance and instruction on how to make savvy financial decisions to help guide your business in the right direction
- Advice on how to handle case and make intelligent purchasing decisions
- Helpful practice quizzes for each topic to help you crunch the numbers
Perfect for anyone who’s just beginning their career or education in accounting―as well as those who just love numbers―Accounting All-in-One For Dummies is also a must-read for business owners, founders, and managers who want to get a better understanding of the financial side of commerce.
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£19.00£23.70 -
Basic Accounting: The step-by-step course in elementary accountancy (Teach Yourself)
Is this the right book for me?
Basic Accounting is a complete, step-by-step course in elementary accounting. Giving clear and concise explanations of accounting principles and practice including PAYE, cashflow statements, accounting for share capital, accounting standards and non-financial reporting, it is perfect for the newcomer to basic accounting, the first- level accounting student or anybody needing to brush up their accounting skills.
No prior knowledge of bookkeeping or accounting is assumed. Clear explanations, diagrams and worked examples enable you to master the basic principles then apply them to practical examples to consolidate and test your knowledge.
Basic Accounting includes:
Chapter 1: Introduction
Chapter 2: Source documents
Chapter 3: The ledger system
Chapter 4: Balancing the cash book
Chapter 5: Double entry theory and practice
Chapter 6: The trial balance
Chapter 7: Gross profit and stock
Chapter 8: Trading and profit and loss and accounts
Chapter 9: The balance sheet
Chapter 10: Illustrative example
Chapter 11: Cash and bank transactions
Chapter 12: Bank reconciliation
Chapter 13: The petty cash book
Chapter 14: Credit transactions and suppliers’ accounts
Chapter 15: The accounts of credit customers
Chapter 16: Purchases and sales returns
Chapter 17: VAT and PAYE
Chapter 18: Classification of ledger accounts
Chapter 19: Final accounts of a sole trader
Chapter 20: Interpretation of accounts
Chapter 21: Cash flow statements
Chapter 22: Capital and revenue expenditure
Chapter 23: The genera; journal
Chapter 24: Depreciation of fixed assets
Chapter 25: Bad debts and provision for bad debts
Chapter 26: Year-end adjustments
Chapter 27: Incomplete records and single entry
Chapter 28: Non-trading concerns and club accounts
Chapter 29: Control Accounts
Chapter 30: Partnership accounts
Chapter 31: Accounting for management
Chapter 32: Costs of production and manufacturing accounts
Chapter 33: Introduction to limited companies
Chapter 34: Accounting for share capital
Chapter 35: The final accounts of a limited company
Chapter 36: Accounting standards
Chapter 37: Non-financial reporting
Chapter 38: Computerized accountingLearn effortlessly with easy-to-read page design and interactive features:
Not got much time?
One, five and ten-minute introductions to key principles to get you started.Author insights
Lots of instant help with common problems and quick tips for success, based on the authors’ many years of experience.Test yourself
Tests in the book and online to keep track of your progress.Extend your knowledge
Extra online articles to give you a richer understanding of accounting.Try this
Innovative exercises illustrate what you’ve learnt and how to use it.Read more
£11.40£14.20 -
Accounting for Non-Accounting Students
The essential learning of real-world accounting problems made simple.
‘Everything a non-specialist accounting student needs. This latest edition is comprehensive, well-structured, easy to follow and contains plenty of all-important practice questions plus additional online resources.’
David Gilding, Programme Director, Business Management, Lifelong Learning Centre, University of Leeds
For undergraduate and graduate Accounting courses as part of non-Accounting programmes.
Accounting for Non-Accounting Students, 10th edition, by Dyson and Franklin, provides a real-life understanding of the subject by introducing you to the purpose and key ideas of financial and management accounting, whether you have little or no previous knowledge of the subject.
Renowned for its clear and non-technical explanations of essential accounting techniques, the textbook uses simple language accessible to all. Its engaging content will help you cross the bridge between classroom learning and real life to improve your employment prospects when applying for jobs.
Key and new features include:
- New – critical thinking questions related to the most recent news stories.
- Up-to-date, real company information and reports, with examples included.
- A companion website with additional learning resources to practice and improve your understanding of the essential accounting concepts.
- A glossary with nearly 100 key accounting definitions related to concepts and terms.
Along with contemporary examples and business articles, this textbook will allow you to explore, individually and within the classroom discussions, themes that go beyond the standard accounting techniques, challenging you to think and develop your knowledge and critical thinking skills around the subject.
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£46.80£54.10Accounting for Non-Accounting Students
£46.80£54.10 -
Accounting, 3rd Edition
We asked over 5000 accounting lecturers what would help them teach and students learn?
The results were:
Help with student engagement and varying levels of ability;
Real world examples to be used in class;
Content to break up lectures and engage students.Accounting 3e has been developed to incorporate these elements and much more!
Accounting 3e provides a very accessible and easy-to-follow introduction and is aimed at students studying accounting for the first time. The book introduces concepts in an engaging and easy-to-follow manner, and examples are tried and tested with many graded questions and answers.
The third edition is updated to reflect IFRS terminologies and format including the reorganisation of the UK standards committee in July 2012. Double entry bookkeeping is included, however, this can be bypassed for students not requiring this.
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£50.00£51.30Accounting, 3rd Edition
£50.00£51.30 -
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Advertising research organizations have been trying for years to measure the effectiveness of advertising.
Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.
Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why ‘ad-liking’ is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores what ‘ad-liking’ really means, and suggests how use of this paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend.
Millward Brown were also behind the research for the BRANDchild initiative.
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£1.30 -
Scientific Advertising
Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
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£7.60Scientific Advertising
£7.60 -
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die.The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future.
In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland–a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed–a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay–yes, pay–to see them.
Praise for The End of Advertising
“New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”–The New York Times
“A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”–Adam Grant, New York Times bestselling author of Originals and Give and Take
“Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”–Arianna Huffington
“In this dynamic little book, Essex challenges brands–even those of us who pride ourselves on thinking outside the box–to think bigger still. He’s got me thinking.”–Neil Blumenthal, co-founder of Warby Parker
“Mandatory reading for anyone who wants to get a message across in this age of authenticity.”–Alexis Ohanian, co-founder, Reddit
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£19.60£20.50 -
How to Plan Advertising
This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.Read more
£44.00£57.90How to Plan Advertising
£44.00£57.90 -
Give: The Ultimate Guide To Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROI
Most marketers concentrate on what they’re trying to get. The best marketers concentrate on what they have to give.
The way people consume media is changing, fast. Laptops, tablets, and smartphones keep us constantly connected to the web. This represents a huge opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.
Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he will show you what differentiates Facebook from traditional advertising and explain why it’s so important to promote your business in a way that’s congruent with the norms of social media.
He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism that both collects and helps you retain and develop those relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.
In GIVE, you’ll find the tools you need to share your authentic voice with the people who want to hear it and turn their attention into satisfying, meaningful sales.Read more
£8.60 -
The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing)
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.
Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.
This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience in helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform. In this book, you’ll discover:
•What Facebook Advertising is
•Why you should be advertising your business on Facebook
•How you to advertise on Facebook
•And more!
“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review
Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!Read more
£10.60 -
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative: Strategy, Copy, and Design gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising.
Key Features:
Media Writing: Covers the role of a contemporary copywriter to show students how to get started and create more effective concepts for all media, including the Internet
Sample Campaigns: Contains current examples of promotional campaigns to illustrate key points of advertising
Student Creativity: Provides exemplary work done by students to demonstrate high levels of creativity at the college level
Diversity: Incorporates examples and case histories related to issues of diversity throughout the text to show the affects of advertising on today’s diverse world
Real-World Experience: Includes real-life anecdotes, or “War Stories,” from some of the hottest professionals in the business that are part case history, part lessons-to-be-learned
Words of Wisdom: Uses timely quotes from some of the most influential people in the business, past and present, to bring key points to life in every chapter
Who’s Who in the Industry: Provides students with short biographies of professionals mentioned in the book
NEW to the 2nd Edition: Revised chapter organization reflect changes in the industry and allows for greater tactical discussion based on similarities within each group (e.g., the one chapter on print combines former chapters on newspaper and magazine; broadcast merges radio and TV; digital addresses the expansion of on-line and off-line digital media)
NEW to the 2nd Edition: Completely new interior design with numerous 4-color inserts to showcase sample ads
NEW to the 2nd Edition: End-of-chapter exercises, designed for in-class use to actualize the concepts discussed in the chapter
Advertising Creative is an excellent textbook for students studying advertising, public relations, or marketing in courses such as Advertising Copywriting, Advertising Strategies, Creative Strategy and Tactics, Advertising Campaigns, Marketing Communications, and Media Writing. It is also an ideal resource for entry-level professionals in advertising and marketing.
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£13.30£34.20Advertising Creative: Strategy, Copy, and Design
£13.30£34.20 -
Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising
The real life “Mad Men” era story of the most influential advertising agency of the 20th century, and of its legendary founder, Bill Bernbach, told by the then public relations director of Doyle
Dane Bernbach.Read more
£7.10 -
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video LibraryRead more
£51.90£54.10 -
Advertising the Black Stuff in Ireland 1959-1999: Increments of change (Reimagining Ireland Book 95)
1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.
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£20.20 -
The AdAdderall Bible of Creative Advertising Idea Generation Techniques: 80+ Advertising Concepting Methods and Creative Processes
A handbook of 80+ Advertising Concepting Methods, 25 Creative Processes of Creative Advertising Titans, Principles of Breakthrough Ad Campaign & Platforms and Tips I Wish I Knew When I Was a Junior Copywriter.THE AD ADDERALL HANDBOOK IS A COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.
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£27.20 -
Advertising Superpowers: Tricks for creating great ads.
In “Advertising Superpowers”, Santiago Cosme shares the formulas and tricks he discovered through his years in top agencies around the world; tricks that he used many times to come up with winning ideas that got him out of trouble with his Creative Directors, kept his marketing clients happy and made his campaigns worthy of more than 30 International Awards.Whether you are a student or a professional working in Marketing or as a creative, whether you are looking for ways to come up with ideas, or to find the next best advertising concept for a print or digital ad, the book will explain everything you need to know about how to get there.
Free yourself from negative thoughts about not being creative. You don’t have to struggle to come up with ideas to better advertise your brand. With your newly acquired “Superpowers”, you can become anything you want in the world of communication, from the money making person to the award winning, cherished by all creative. It’s up to you.
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£3.40 -
A-Z GUIDE TO AMAZON ADVERTISING: A practical in-depth guide
Amazon advertising helps to increase sales and launch new products on Amazon successfully.
Amazon advertising works, and equally, it may be easy to waste your money. This book helps you master Amazon advertising, giving you an in-depth guide from starting to an advanced level.
Amazon advertising follows a pay per click model, and marketers have spent hours to figure the correct process. This book explains how to create the advertising process and execute them successfully. This in-depth guidebook shows you:
- How to create Amazon ads
- How to carry out keyword research
- Advertising optimisation
- Different types of ads
- Advertising strategies
- How to scale your sales with your advertising
This practical book gives you the knowledge to advertise your product and grow your sales. Once you read this book, you will look into advertising differently and find ways to manage them well.
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£2.80 -
Google AdWords For Dummies, 3rd Edition
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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£0.80 -
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency…
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
– The 9 essential behaviours to prevent damage to the client/agency relationship.
– The 5 essential behaviours to take your client/agency relationships from good to great.
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£12.30 -
Pick Me: Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.Read more
£11.40 -
The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs): No. 7
The way advertising works is not so transparent after all. Advertising does have some sort of hidden power which enables it to influence us without our realising it.The Hidden Power of Advertising presents a radical new challenge to traditional thinking about the way consumers interact with and process brand communication. For over 70 years the universal assumption has been that advertising is only effective if it consciously persuades consumers to choose a particular brand. In such circumstances attention is critical, which is why most of the advertising industry’s creative resource is focused on achieving the highest possible levels of interest and awareness. But how is it that advertising can and frequently does work, even when consumers have no conscious awareness of having seen or heard the ads themselves?
Recent neuroscientific research has shown that the brains capacity to absorb certain types of brand information is far greater than we ever imagined. Building on these findings, Robert Heath is able to explain with exceptional clarity how advertising creates meaningful and enduring brand associations in our minds, even when we pay virtually no attention to it. These associations exert a powerful influence on our intuitive feelings, and can unknowingly drive us to choose and buy particular brands.
This mechanism – low involvement processing – turns out to be an especially effective way of getting through to consumers, who in general have little or no interest in learning about brands. Heath shows that low involvement processing has been a major factor behind the success of mega-brands in markets as diverse as insurance, cars, toilet paper, cigarettes, and beer. The Hidden Power of Advertising is a must-read for those involved with creating, planning and researching effective advertising, advertising and marketing academics, indeed anyone interested in the field of advertising and marketing communications.
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£2.90 -
INTRODUCTION TO INSTAGRAM MARKETING ADS: ‘The Ultimate Guide to Instagram Advertising and Followers’
Description: Unlock the power of Instagram for your business with “Introduction to Instagram Marketing Ads.” In this comprehensive guide, you’ll discover the secrets to leveraging Instagram’s advertising platform to drive engagement, reach new audiences, and build a devoted following. Whether you’re a seasoned marketer or just starting out, this book provides a step-by-step walkthrough of crafting compelling ad campaigns that resonate with your target audience.Explore the intricacies of Instagram’s ad formats, from Stories and Reels to in-feed ads, and learn how to optimize them for maximum impact. Dive into proven strategies for increasing your follower count organically and enhancing your brand’s visibility on this visual-centric platform. From understanding the art of hashtags to mastering Instagram Insights, this guide covers it all, ensuring you have the tools to achieve real results.
With “Introduction to Instagram Marketing Ads,” you’ll gain a deep understanding of Instagram’s advertising ecosystem and how to make it work in your favor. Elevate your marketing game, attract a dedicated following, and transform your business into an Instagram success story. Whether you’re an entrepreneur, small business owner, or marketing professional, this book is your ultimate companion to conquering Instagram’s potential and achieving remarkable growth.
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£9.10 -
Online Cash Mastery: Earn Online
Unlock the Secrets to Financial Freedom in the Digital Era!Are you ready to turn your aspirations into reality and delve into the vast world of online income? Look no further! “Online Cash Mastery: Earn Online” is your comprehensive guide to navigating the digital landscape and transforming your financial outlook.
In this meticulously crafted eBook, we embark on a journey that transcends traditional earning methods, exploring the dynamic opportunities that the online realm has to offer. From affiliate marketing and e-commerce to freelancing and strategic investments, this guide is your roadmap to building sustainable and lucrative online income streams.
What to Expect:
✨ Explore Diverse Avenues: Delve into the myriad ways you can earn online, backed by real-world examples and success stories.
???? Passion-Driven Profit: Learn how aligning your passions with your online ventures not only enhances authenticity but can also lead to sustainable financial success.
???? Strategic Scaling: Discover the art of scaling your online endeavors strategically, ensuring lasting financial freedom.
???? Financial Planning Essentials: Master the fundamentals of financial planning, from setting clear goals to managing debt and making wise investments.
???? Inspiration for Action: Realize the potential of online income through inspiring success stories that demonstrate the transformative power of dedication and innovation.
???? Resources for Further Learning: Take your knowledge to the next level with curated resources, including online courses, blogs, podcasts, and more.
???? Next Steps and Actionable Insights: Equip yourself with the tools and knowledge needed to take that crucial first step into your online money-making journey.
Whether you’re a budding entrepreneur, a passionate creator, or someone seeking financial independence, “Online Cash Mastery: Earn Online” is your key to unlocking the door to digital prosperity. Fuel your journey with actionable insights, real-world guidance, and the inspiration to propel yourself into a future of financial abundance.
Ready to transform your online aspirations into a tangible reality? Grab your copy now and embark on a journey towards financial mastery in the digital age! ????????????
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£2.30 -
Persuasive Advertising: Evidence-based Principles
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.Read more
£43.50 -
Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal … and Using Influencers…
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms?
Have you tried endless other solutions, but nothing seems to work for more than a few weeks?
Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
You see, making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
Here is just a tiny fraction of what you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to use Facebook, Twitter, Instagram, and others!
- The top 7 social media tools for 2020
- … and much, much more!
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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£10.50 -
Complete Facebook Advertising Guide for 2020 and Beyond: Learn how to use Facebook ads to get leads, make sales and up your digital marketing game (Entrepreneurial Pursuits)
Facebook Advertising is the new advertising platform of the digital age that is dominating the advertising industry. With over 2billion+ users on the platform facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry, create effective and cost efficient ads is a very tedious and convoluted process, this book will aim to guide you into the right direction to save you from wasting ads spend, this book might be your best investment yet
This eBook will cover the following in details:
- Facebook ads guidelines
- Facebook Pixels mastery (So important!)
- Facebook Business accounts
- Different types of Facebook Ads in the eco-system, and when to use which
- Creating effective Facebook ads copy
- And much much more! Don’t wait, add to cart now!
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£2.10
