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Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
Legal English: How to understand and master the language of law
Legal English: How to Understand and Master the Language of Law offers a contemporary guide for students and practitioners alike who want to improve their language skills and build confidence in communicating effectively from the classroom to the courtroom.
The second edition has been completely revised and updated to cover all aspects of language as used in a legal context where effective communication is crucial to both academic and professional success.
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Legal Writing
Legal Writing guides students comprehensively through this vital legal skill and addresses a range of assessment methods from exam questions to final essays and problem answers. It considers how to deconstruct essay and problem questions and how to conduct and apply legal research to answer set questions.
Lisa Webley explains how to reference others’ work clearly and correctly, making this book a useful tool for students concerned about issues of plagiarism. It also focuses on how to develop critical thinking and communicate legal arguments, with both good and bad examples of written work considered and discussed in the text.
Legal Writing is particularly useful for undergraduate students, especially at the beginning of degree studies, and for GDL and CPE students too.
This fully revised fourth edition includes:
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- Guidance on the avoidance of plagiarism including examples of poor practice and best practice.
- Worked examples throughout the text, including guidance on deciphering essay questions in exams and coursework
Clearly written and easy to use, Legal Writing enables students to fully engage with essay and exam writing as a vital foundation to their undergraduate degree.
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£32.30£37.00Legal Writing
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The Handbook of Technical Writing
From abstracts to online professional profiles, from blogs and forums to formal reports and manuals, the Handbook of Technical Writing uses smart, accessible language to spotlight and clarify technical writing today. Hundreds of topic entries, 90+ sample documents, at-a-glance checklists, and clear, explicit models, communicate the real-world practices of successful technical writers.
Developed by a legendary author team with decades of combined academic and professional experience, the book’s intuitive, alphabetical organization makes it easy to navigate its extensive coverage of grammar, usage, and style. Plus, updated, in-depth treatment of pressing issues like the job search, audience awareness, source documentation, and social media use on the job resonate both in class and at the office.
With a refreshed, integrated focus on the ways technologies shape writing, this Twelfth Edition is the indispensable reference tool for writing successfully in the workplace.
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Financial Modeling Using Quantum Computing: Design and manage quantum machine learning solutions for financial analysis and decision making
Elevate your problem-solving prowess by using cutting-edge quantum machine learning algorithms in the financial domain
Purchase of the print or Kindle book includes a free PDF eBook
Key Features
- Learn to solve financial analysis problems by harnessing quantum power
- Unlock the benefits of quantum machine learning and its potential to solve problems
- Train QML to solve portfolio optimization and risk analytics problems
Book Description
Quantum computing has the potential to revolutionize the computing paradigm. By integrating quantum algorithms with artificial intelligence and machine learning, we can harness the power of qubits to deliver comprehensive and optimized solutions for intricate financial problems.
This book offers step-by-step guidance on using various quantum algorithm frameworks within a Python environment, enabling you to tackle business challenges in finance. With the use of contrasting solutions from well-known Python libraries with quantum algorithms, you’ll discover the advantages of the quantum approach. Focusing on clarity, the authors expertly present complex quantum algorithms in a straightforward, yet comprehensive way. Throughout the book, you’ll become adept at working with simple programs illustrating quantum computing principles. Gradually, you’ll progress to more sophisticated programs and algorithms that harness the full power of quantum computing.
By the end of this book, you’ll be able to design, implement and run your own quantum computing programs to turbocharge your financial modelling.
What you will learn
- Examine quantum computing frameworks, models, and techniques
- Get to grips with QC’s impact on financial modelling and simulations
- Utilize Qiskit and Pennylane for financial analyses
- Employ renowned NISQ algorithms in model building
- Discover best practices for QML algorithm
- Solve data mining issues with QML algorithms
Who this book is for
This book is for financial practitioners, quantitative analysts, or developers; looking to bring the power of quantum computing to their organizations. This is an essential resource written for finance professionals, who want to harness the power of quantum computers for solving real-world financial problems. A basic understanding of Python, calculus, linear algebra, and quantum computing is a prerequisite.
Table of Contents
- Quantum Computing Paradigm
- Quantum Machine Learning Algorithms
- Quantum Finance Landscape
- Derivatives Valuation
- Portfolio Valuations
- Credit Risk Analytics
- Implementation in Quantum Clouds
- HPCs and Simulators Relevance
- NISQ Quantum Hardware Evolution
- Quantum Roadmap for Banks and Fintechs
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International Legal English: A Practical Introduction for Students and Professionals
English is the dominant language of international business relations, and a good working knowledge of the language is essential for today’s legal or business professional.
This book provides a highly practical approach to the use of English in commercial legal contexts, and covers crucial law terminology and legal concepts. Written with the needs of both students and practitioners in mind, this book is particularly suitable for readers whose first language is not English but need to use English on a regular basis in legal contexts.
The book covers both written and verbal legal communication in typical legal situations in a straightforward manner. In addition to chapters on the grammar and punctuation utilised in legal writing, the book features sections on contract-drafting and the language used in negotiations, meetings and telephone conversations. It features a companion website which contains exercises covering the majority of the topics covered in the book’s chapters.
This edition thoroughly revises and expands the content of the companion website and contains updated examples, more detailed explanations of problematic areas and an expanded section on writing law essays.
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£32.00£35.10 -
Health and Safety at Work: An Essential Guide for Managers
This practical guide for employers in the UK continues to provide managers with the essential advice on how to establish health and safety procedures in organizations. Written in jargon-free language, Health and Safety at Work cuts through the legal complexities to enable you to fully understand the law and its implications for your business. Filled with expert knowledge and written in an accessible style, this book equips you with the legal and practical knowledge you need to protect your employees and your business.
This 10th Edition of the indispensable guide, Health and Safety at Work, has been updated to comply with all recent changes and additions to Health and Safety law including The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 2013, The Construction (Design and Management) Regulations 2015 and increased legislation and prioritisation of issues of stress at work. This new edition also comes with downloadable online resources and templates that you can use in your business.
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SEO Workbook: Search Engine Optimization Success in Seven Steps
2023 Updated Edition
Learn SEO in Plain English – Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization- Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
- Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.
- Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.
- Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!
One of the Best Books on SEO of 2022 for Search Engine Optimization for Beginners and Experts Alike
- Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
- Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
- An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
Table of Contents- Goals: Define Your SEO Goals
- Keywords: Identify Winnable, High Value SEO Keywords
- On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
- Content Marketing: Learn to produce content that pleases Google and your customers
- Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
- Metrics: Master Google Analytics
- Learn: Pointers to SEO Tools and Online Resources
If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2023 edition of the SEO Workbook!
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Adventures Of A Modern Renaissance Academic In Investing And Gambling, The: William T Ziemba (UBC): 12 (World Scientific Series in Finance)
This book tells the story of how financial markets have evolved over time and became increasingly more complex. The author, a successful and experienced trader, who among other things won the 2015 battle of the quants futures contest held in New York, shares how one can navigate today’s dangerous financial markets and be successful. Readers at all levels will benefit from his analysis and many real life examples and experiences. The coverage is broad and there is considerable discussion on ways to stay out of trouble, protect oneself and grow one’s assets. The author was the first one to do turn of the year January effect trades in the futures markets starting in the beginning of S&P 500 futures trading in 1982. That has been successful and the author explains his ideas and experiences from the beginning in simple markets to the current, very complex markets we have in 2017.
The author discusses the various ways that traders and investors lose money in the financial markets. Many examples are provided, including Long Term Capital Management, ENRON, Amarath, Neiderhoffer’s funds and many major companies such as Lehman Brothers, Society Generale, Saloman Brothers. This is invaluable to understanding ways to avoid such losses.
The author discusses great investors and their methods and evaluation and the authors work with several of them. Risk arbitrage and mean reversion strategies are described through actual use. Asset-liability models for pension funds, insurance companies and other financial institutions devised by the author are described. The author uses racetrack bias ideas in behavorial finance in trading index futures and options. Large stock market crashes that can be predicted are discussed with several models of the author and others. Eight mini crashes including the January-February 2016, Brexit and the Trump election that are plausible but largely unpredictable are described and how they were dealt with successfully.
Along with ways to deal with them, investment in top quality racehorses, oriental carpets, real estate and other interesting investments are covered. The author was instrumental in viewing racing as a stock market. The ideas are used by the top racing syndicates as well as hedge funds.
The book proceeds by weaving these aspects of the financial markets in the modern era into a story of the author’s academic, professional and personal life. This is told through the people he met and worked with and the academic and personal travel he had all over the world this past half century. The text is simply written with details, sources and references in the notes of each chapter. Details of various important events and how they evolved are described. There are numerous color and black and white photos in the text plus graphs, tables etc. in the notes to tell the story. The teaching and research into various financial and gambling markets takes the reader to interesting places around the world. These include the US and its many stock market ups and downs, Japan when they were ruling the financial world and then they collapsed, the UK visits with lectures, teaching and research work at their great Universities including Cambridge and Oxford, Europe with many activities in France, Italy, Germany and other places, to Asia including discussions about travels to Persia, Turkey, Singapore, Korea, China, Afghanistan, Russia and other countries. His work with horse racing syndicates took him to Australia and Hong Kong. Crises like those in Greece, US housing and internet and the flash crash are discussed.
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Social Media Marketing Workbook: How to Use Social Media for Business (2023 Marketing – Social Media, SEO, & Online Ads Books)
UPDATED: Fall, 2023 – FALL UPDATED EDITION
2023 UPDATED EDITION – Social Media Marketing 2023Learn SOCIAL MEDIA MARKETING in Plain English – Step by Step!
Buy the Social Media Book Used by Stanford Continuing Studies to Teach Social Media Marketing.- Updated – Fully updated for 2023, including the concepts of “Recommendation Engines” vs. “Traditional” social media.
- Social Media Marketing explained. It’s a PARTY and you are the PARTY THROWER.
- Platform-by-Platform – Step-by-step Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest.
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise on Social Media Platforms without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use social media for your business.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step for EACH platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
- Access Free Tools – access the companion Marketing Almanac with free tools for social media marketing!
The #1 Bestselling Book on Social Media Marketing for Your Business
- Jason McDonald – written by a successful practitioner of Social Media Marketing
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Introduction – how this book works. How to access the companion worksheets and resources.
- Social Media Marketing – what it means to use social media for ‘marketing.’ It’s a Party and you are the Party Thrower.
- Content Marketing – Content is the ‘food and entertainment’ of your social media party. How to create a content marketing machine.
- Facebook – understanding how to market, “organically,” on Facebook via Facebook posts, Pages, and Groups. Facebook Advertising.
- Facebook Ads – master the in’s and out’s of advertising on Facebook and Instagram.
- LinkedIn – optimizing your profile, using LinkedIn to schmooze. LinkedIn content strategies.
- Twitter – Do you tweet? Should you? The hidden opportunities amidst the noise of Twitter.
- Instagram – the #1 platform for visual shopping and consumer outreach. Both organic and advertising.
- YouTube – the three uses of video – supportive, SEO, and sharing / viral plus native video on other platforms.
- TikTok – the new kid on the block and how to use TikTok for B2C marketing.
- Pinterest – Pin it to win it on Pinterest
- Email Marketing – the Rodney Dangerfield of social media marketing
Social Media Marketing in PLAIN ENGLISH – step-by-step with a leading instructor from Stanford Continuing Studies
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B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.
Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
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Watson Glaser Test Practice Book: WG Critical Thinking Appraisal Questions with Answers and Explanations
If you need practice for the Watson-Glaser test, Exam Study Aids & Media’s Watson Glaser Test Practice Book: WG Critical Thinking Appraisal Questions with Answers and Explanations can help, even if you struggle with the most difficult critical and analytical thinking skills and verbal reasoning questions.The unique step-by-step explanations in this study guide illustrate how to solve the all of the questions that you will find on the real Watson Glaser assessment.
There are five mock practice tests in this book, each of which contains the following:
- 5 questions on drawing inferences
- 12 questions on identifying assumptions
- 5 questions on deductive thinking
- 6 questions on interpreting information
- 12 questions on evaluating arguments
There is an in-depth explanation for each question so that you can understand the rationale and logic behind each answer.
The explanations also provide tips and strategies that will help you on the day of your exam.All of the practice test questions in this study guide are in the same format and of the same level of difficulty that you will see on the real Watson Glaser exam.
Get a step ahead on your career path with Exam Study Aids & Media!
Note: The Watson Glaser test is a trademark of Pearson Assessment, which is neither affiliated with nor endorses this publication.
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Construction Law
Construction Law presents a straightforward overview of the whole field of law relevant to construction, thoughtfully and comprehensively explained in a clear, concise tone that is suitable for both the student and professional reader.nnGuides the reader through the complex world of construction contracts, claims, disputes and their resolution; Covers all aspects of law relating to the setting up and carrying out of construction projects, including private and public law, and domestic and international law; Extensive quotations from statutes, leading cases, and the standard forms of contract; Coverage of different forms of procurement using FIDIC, NEC, JCT and ICC forms; Includes a Glossary of Legal Terms.nnProfessor John Uff CBE QC draws on his wide experience of the construction industry as a practicing QC, arbitrator, academic and member of influential bodies within the industry, to provide an essential text for students, lawyers, and those working in the construction industry.Read more
£31.30Construction Law
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Technical Agile Coaching with the Samman Method
Samman Technical Coaching is an approach to Agile training that focuses on technical questions concerning how code is written. It is a highly effective way of increasing agility in your software development organization. The first part of the Samman method involves the coach working in an ensemble with development teams, programming in their production codebase. This hands-on mentoring is accompanied by daily “learning hour” sessions for mastering particular techniques. In this book you will discover how to put Samman into practice, improve your coding procedures and how you collaborate. It is a practical guide for aspiring and experienced coaches looking for fresh ideas and new ways of teaching Agile. It is both challenging and fun for developers and coaches alike.Read more
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Essentials of Services Marketing, Global Edition: Wirtz Essentials of Services Marketing, Global Edition 3
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
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£31.00£63.60 -
Legal Skills
The best-selling legal skills textbook in the market, Legal Skills is the essential guide for law students, encompassing all the academic and practical skills in one manageable volume.It is an ideal text for students new to law, helping them make the transition from secondary education and giving them the skills they need to succeed from the beginning of their degree, through final year exams and dissertations.
The first part covers ‘Sources of Law’ and includes information on finding and using legislation and case law, ensuring an understanding of where the law comes from and how to use it.
The second part covers ‘Academic Legal Skills’ and provides advice on study, writing, and exam skills, alongside topics such as legal reasoning and referencing.
The third and final part is dedicated to ‘Practical Legal Skills’ that students are likely to require for their course and beyond, covering skills such as mooting, presentations, and negotiation.
The text contains many useful features designed to support a truly practical and self-reflective approach to legal skills, including self-test questions, diagrams and practical activities. Students are given the opportunity to take a hands-on approach to tackling a variety of legal skills from using cases to negotiation.
Digital formats and resources:
The eighth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with embedded self-assessment activities, and multi-media content including a series of supportive videos and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The study tools that enhance the e-book are all also available as stand-alone online resources for use alongside the print book. They include answers to the self-test questions and practical exercises from the book, and a glossary of all the keywords and terms used. There is also an extensive range of videos with guidance on topics from what to expect from lectures and tutorials, how to research for essays and structure problem questions, to examples of good and bad practice in mooting and negotiations.
– These resources have been developed to enhance students’ understanding of and engagement with the text, bring aspects of it to life, and help develop legal skills further.Read more
£31.00Legal Skills
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Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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Accounting for Value (Columbia Business School Publishing)
Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book’s novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of modern finance–the cost-of-capital, the CAPM, and discounted cash flow analysis–Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor. Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a “cost-of-capital,” which often frustrates the application of modern valuation techniques. Accounting for value recasts “value” versus “growth” investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.Read more
£30.80£36.10 -
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.
Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.
Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagementWith example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.
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£30.40 -
A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
As some of today’s major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.
Account-based marketing, also known as client-centric marketing, treats important individual accounts as markets in their own right, to help strengthen relationships, build reputation, and increase revenues in important accounts.
A Practitioner’s Guide to Account-Based Marketing outlines a clear, step-by-step process for readers to harness ABM tools and techniques and set up ABM programmes. Featuring insights from practising professionals and case studies from organizations including Fujitsu, Infosys, Microsoft, O2 and ServiceNow, it also contains guidance on developing the competencies needed for account-based marketing and managing your ABM career.
This updated second edition contains further discussion on how ABM initiatives can go from a pilot to being embedded in a business, new material on quantified value propositions and updated wider research. Meticulously researched and highly practical, A Practitioner’s Guide to Account-Based Marketing will help all marketers to deliver successful B2B marketing.
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Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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English Legal System Eighth Edition
Exam Board: AQA, Edexcel, OCR & WJEC
Level: AS/A-level
Subject: Law
First Teaching: September 2017
First Exam: June 2018Support your students with this accessible and authoritative introductory textbook for the English Legal System – from the author and publisher you trust.
Written by Jacqueline Martin, who has helped hundreds of thousands pass their exams and enjoy their studies, The English Legal System, 8th edition ensures that students have a comprehensive understanding of this area of the Law. It maintains a balance between deep insight and easy reading so students can reach their highest potential.
The text supports a range Law courses, including OCR and WJEC A Level, ILEX, Access to HE, paralegal, international foundation programme, BTEC in Applied Law, law courses for non-law students in business, accountancy and public services plus Foundation Degree and LLB programmes.
– Use diagrams, illustrations, key facts charts and activities to clarify difficult concepts and help students remember the key information
– Support understanding and revision with key terms, a glossary for quick reference and examination advice
– Hold your students’ attention with interesting and informative cases and explanations of the law
– Encourage students to question the logic and practicality of the law in England and Wales
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£30.40 -
AQA A-level Business Year 1 and AS Fourth Edition (Wolinski and Coates)
These fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification.
– Wolinski and Coates’ comprehensive yet accessible style remains unchanged, covering everything students will need to succeed
– Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they’re learning
– Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment
– Answer guides support teaching and save time in markingRead more
£30.40 -
Technical Analysis Explained, Fifth Edition: The Successful Investor’s Guide to Spotting Investment Trends and Turning Points
The guide technicians turn to for answers–tuned up to provide an advantage in today’s global economyThe face of investing has significantly changed in the 30 years since this book’s first publication, but one essential component of the markets has not–human behavior. Whether you’re trading cornerstone commodities or innovative investment products, observing how investors responded to past events through technical analysis is your key to forecasting when to buy and sell in the future. This fully updated fifth edition shows you how to maximize your profits in today’s complex markets by tailoring your application of this powerful tool.
Tens of thousands of individual and professional investors have used the guidance in this book to grow their wealth by understanding, interpreting, and forecasting significant moves in both individual stocks and entire markets. This new edition streamlines its time-honored, profit-driven approach, while updating every chapter with new examples, tables, charts, and comments that reflect the real-world situations you encounter in everyday trading. Required reading among many professionals, this authoritative resource now features:
- Brand-new chapters that analyze and explain secular trends with unique technical indicators that measure investor confidence, as well as an introduction to Pring’s new Special K indicator
- Expanded coverage on the profit-making opportunities ETFs create in international markets, sectors, and commodities
- Practical advice for avoiding false, contratrend signals that may arise in short-term time spans
- Additional material on price patterns, candlestick charts, relative strength, momentum, sentiment indicators, and global stock markets
Properly reading and balancing the variety of indicators used in technical analysis is an art, and no other book better illustrates the repeatable steps you need to take to master it.
When used with patience and discipline, Technical Analysis Explained, Fifth Edition, will make you a better decision maker and increase your chances of greater profits.
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£30.10£36.10 -
Food Safety Book 2023, for Caterers Restaurants and Takeaways with 13 Month Diary, 2 x Laminated Allergen Posters (A4) and 2 x Allergen Content Sheets – Safer Food Better Business
- ????️ Latest version as of 2023
- ✔️ Food Safety Book
- ✔️ Weekly Compliance Diary
- ✔️ 2 x Allergy Warning Signs/Posters
- ✔️ 2 x Allergen Tables for your dishes
£29.99 -
Technical Analysis Using Multiple Timeframes : Get A Customized Indicator And Trading Journal And Start Trading Like A Pro. New Age Trading Secrets For Every Serious Trader
Simple Charting And Technical Analysis Trading BookHello Trader,
Are you searching for a comprehensive guide to mastering technical analysis using multiple timeframes in forex trading? This book, “Technical Analysis Using Multiple Timeframes,” is an excellent resource to consider.
This book offers a detailed and practical approach to analyzing price charts across different timeframes. You’ll learn how to identify trends, key resistance and support levels, and entry and exit points using different charting techniques.
The book includes numerous examples that illustrate applying these techniques in real-world trading. You’ll also learn how to manage risk and improve your trading psychology, which are crucial elements of successful forex trading.
Whether you’re an experienced or a novice trader, “Technical Analysis Using Multiple Timeframes” provides valuable insights and practical strategies to assist you in becoming a more effective trader.
This book comes with a trading journal and a customized indicator that will help make you trade profitably and accurately.
Note: This indicator is only available for All paperback and hardcopy buyers.
Happy Trading!!
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English Legal System (Key Facts Key Cases)
Key Facts Key Cases: English Legal System will ensure you grasp the main concepts of your English Legal System module with ease. This book explains in concise and straightforward terms:
• Discussion of the courts system, both civil and criminal;
• Details of the tribunal system
• The doctrine of precedent
• Statutory interpretation
• Personnel in the legal system, both professional and layKey Facts Key Cases is the essential series for anyone studying law at LLB, postgraduate and conversion courses and professional courses such as ILEX. The series provides the simplest and most effective way to absorb and retain all of the material essential for passing your exams. Each chapter includes:
- diagrams at the start of chapters to summarise key points
- structured headings and numbered points to allow for clear recall of the essential points
- charts and tables to break down more complex information
Where relevant, chapters also contain a Key Cases section which provides the simplest and most effective way to absorb and memorise essential cases needed for exam success.
- Essential and leading cases are explained
- The style, layout and explanations are user friendly
- Cases are broken down into key components by use of a clear system of symbols for quick and easy visual recognition
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£29.80£34.20English Legal System (Key Facts Key Cases)
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Contract Law (Macmillan Law Masters)
A comprehensive and bestselling textbook on Contract Law that covers core areas such as the formation of a contract, what goes into a contract, how to enforce a contract and much more. The book takes a very practical approach to teaching Contract Law including real-world examples and Hot Topic discussion points, illustrating how Contract Law can interact with other aspects of the core curriculum such as Tort Law. This edition has been updated with important new developments in the field, such as on interpretation, and negotiating damages and an account of profits. New material includes: Rewritten section on interpretation in the light of decisions of the Supreme Court including Wood v Capita Insurance Services Ltd (2018) New section dealing with negotiating damages and an account of profits in the light of the decision of the Supreme Court in Morris-Garner v One Step (Support) Ltd (2018) Updated section on the rule in Foakes v Beer in light of the decision of the Supreme Court in Rock Advertising Ltd v MWB Business Exchange Centres Ltd (2018), albeit the Supreme Court found it unnecessary to resolve the point Other important new cases: include Swynson Ltd v Lowick Rose LLP (damages and third party losses) Goodlife Foods Ltd v Hall Fire Protection Ltd (exclusion clauses) First Tower Trustees Ltd v CDS (Superstores International) Ltd (the scope of section 3 of the Misrepresentation Act 167) and Ali v Petroleum Company of Trinidad and Tobago (implied terms). Written by one of the leading authorities on the topic, this book retains a critical edge and a student-friendly focus. It is essential reading for all students taking undergraduate and GDL/CPE courses in contract law.Read more
£29.80£33.20Contract Law (Macmillan Law Masters)
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Research Methods in Law
Explaining in clear terms some of the main methodological approaches to legal research, the chapters in this edited collection are written by specialists in their fields, researching in a variety of jurisdictions.
Covering a range of topics from Feminist Approaches to Law and Economics, each contributor addresses the topic of ‘lay decision makers in the legal system’ from their particular methodological perspective, explaining how they would approach the issue and discussing the suitability of their particular method. This focus on one main topic allows the reader to draw comparisons between methods with relative ease.
The broad range of contributors makes Research Methods in Law well suited to an international audience, and it is ideal reading for PhD students in law, undergraduate dissertation students in law, LL.M Research students and early year researchers.
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£29.50£34.20Research Methods in Law
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AQA A-level Law for Year 1/AS
Exam Board: AQA
Level: AS/A-level
Subject: Law
First Teaching: September 2017
First Exam: June 2018This title has been approved by AQA
Accurately cover the breadth of content in the new 2017 AQA A-level specification with this textbook written by leading Law authors, Jacqueline Martin and Nicholas Price.
This engaging and accessible textbook provides coverage of the new AQA A-level Law specification and features authoritative and up-to-date material on the important changes to the law.
– Book 1 covers all mandatory units for AS-level and for year 1 of a two-year course.
– Important, up-to-date and interesting cases and scenarios highlight key points.
– Discussion and activity tasks increase your understanding of more difficult concepts.
– Practice questions and ‘check your understanding’ questions to help your students prepare for their exams.Authors:
– Jacqueline Martin LLM has ten years’ experience as a practising barrister and has taught law at all levels.
– Nicholas Price is an experienced teacher of Law and an A-Level Law textbook author.Read more
£29.50£32.30AQA A-level Law for Year 1/AS
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BTEC National Computing Student Book (BTEC Nationals Computing 2016)
The Student Book and ActiveBook has clearly laid out pages with a range of supportive features to aid learning and teaching:
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Getting to know your unit sections ensure learners understand the grading criteria and unit requirements.
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Getting ready for Assessment sections focus on preparation for external assessment with guidance for learners on what to expect. Hints and tips will help them prepare for assessment and sample answers are provided for a range of question types including, short and long answer questions, all with a supporting commentary. Learners can also prepare for internal assessment using this feature. A case study of a learner completing the internal assessment for that unit covering ‘How I got started’, ‘How I brought it all together’ and ‘What I got from the experience’.
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Pause Point features provide opportunities for learners to self-evaluate their learning at regular intervals. Each Pause Point point feature gives learners a Hint or Extend option to either revisit and reinforce the topic or encourage independent research or further study skills.
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Case Study and Theory into Practice features enable development of problem-solving skills and place the theory into real life situations learners could encounter.
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Assessment Activity/Practice features provide scaffolded assessment practice activities that help prepare learners for formative assessment. Within each assessment practice activity, a Plan, Do and Review section encourages supports learners’ formative assessment by to making sure they fully understand what they are being asked to do, what their goals are and how to evaluate the task and consider how they could improve.
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Dedicated Think Future pages provide case studies from the industry, with a focus on aspects of skills development that can be put into practice in a real work environment and further study.
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Accounting in a Nutshell: Accounting for the non-specialist (CIMA Professional Handbook)
Designed primarily for middle and junior management who deal with financial information without really understanding the content; students who are studying accounting as a non-specialist subject, for example on a business studies or engineering course. The book serves as a basic reference to be used throughout the course. It will also be particularly helpful in providing the basic grounding that is required before moving on to the more technical and in-depth study of the subject that may be required on some courses. Students who are embarking on a course of study to become a professional accountant will also find this book of major benefit. In addition to revisions through out, a new new chapter ‘Making long-term investment decisions’ covering capital investment decisions, extends and rounds out the final part of the book: using Financial Information to Manage a Business. The chapter deals with the investment appraisal process and covers the main investment appraisal techniques from the point of view of a non-specialist: payback periods, accounting rate of return and discounted cash flow methods are just some of the new topics covered. The focus will be on the level of understanding that a non-specialist requires in the work place as such, in keeping with the rest of the book, the chapter includes practical examples and exercises to enhance the reader’s understanding.Read more
£29.40 -
Writing Law Dissertations: An Introduction and Guide to the Conduct of Legal Research
Covers legal dissertation level research showing how to do it – planning, identifying key issues, adopting appropriate research methods, time management and managing one’s supervision.
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£29.40 -
Cryptocurrency All-in-One For Dummies
Learn the skills to get in on the crypto craze
The world of cryptocurrency includes some of the coolest technologies and most lucrative investments available today. And you can jump right into the middle of the action with Cryptocurrency All-in-One For Dummies, a collection of simple and straightforward resources that will get you up to speed on cryptocurrency investing and mining, blockchain, Bitcoin, and Ethereum.
Stop scouring a million different places on the web and settle in with this one-stop compilation of up-to-date and reliable info on what’s been called the “21st century gold rush.” So, whether you’re just looking for some fundamental knowledge about how cryptocurrency works, or you’re ready to put some money into the markets, you’ll find what you need in one of the five specially curated resources included in this book.
Cryptocurrency All-in-One For Dummies will help you:
- Gain an understanding of how cryptocurrency works and the blockchain technologies that power cryptocurrency
- Find out if you’re ready to invest in the cryptocurrency market and how to make smart decisions with your cash
- Build a cryptocurrency mining rig out of optimized and specifically chosen computing hardware
- Dive into the details of leading cryptocurrencies like Bitcoin and Ethereum
Perfect for anyone curious and excited about the potential that’s been unlocked by the latest in cryptocurrency tech, this book will give you the foundation you need to become a savvy cryptocurrency consumer, investor, or miner before you know it.
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£28.90£38.00Cryptocurrency All-in-One For Dummies
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STARTUP SALES FIELD NOTES: How to Build Enterprise Sales …from Scratch to Scale: Practical Sales Methodology and Execution Skills for Founders and their Teams
STARTUP SALES FIELD NOTES provides a “block and tackle” education in enterprise sales fundamentals — practical “how to” knowledge, skills and tactics that founders and key startup personnel can put into practice right away to establish customer sales and accelerate revenue growth. You will learn how to:
- Build a repeatable sales process
- Employ effective customer prospecting practices
- Package and price a scalable revenue model
- Overcome barriers to purchase in large organizations
- Execute a successful pilot
- Gain support from the Decision-Making Unit
- Manage and negotiate effective Agreements
- Acquire successful Channel Sales partners
- Build and grow a high-performing sales team
Author Kent Summers teaches the B2B Sales for Startups IAP course at MIT, based on his experience growing five software startups over a 20 year period, three as founder. Kent is an active mentor with MIT Venture Mentoring Services, and an Executive Leadership Coach in the Harvard Business School Executive Leadership Initiative (ALI). Through sales workshops at many of top business accelerators around the world, hundreds of startup founders are growing their business by using Kent’s sales methods and practices.
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Value Pricing for Accounting Professionals: A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability
Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.
The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.
The book’s step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the ‘invisible’ cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.
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ACCA Management Accounting (MA) Study Text – 2023-24 (ACCA – 2023-24)
Fully covering the syllabus but without excessive detail, this book is written in clear English and uses an attractive, simple layout. With a large bank of practice questions and comprehensive solutions to help you with learning each topic, this book is an essential tool for passing your ACCA exam.
This book covers everything you would expect from an exam-focused text:
- The nature and purpose of cost and management accounting
- Cost classification
- Cost behaviour and cost estimation
- Presenting information
- Accounting for materials
- Accounting for labour
- Accounting for overheads
- Accounting for costs: ledger entries
- Marginal costing and absorption costing
- Job costing, batch costing and service costing
- Process costing
- Alternative costing systems
- Budgeting
- Statistical techniques
- Capital budgeting and discounted cash flows
- Standard costing and variance analysis
- Performance measurement
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£28.50 -
ACCA Financial Accounting (FA) Study Text – 2022-23 (ACCA – 2022-23)
Fully covering the syllabus but without excessive detail, this book is written in clear English and uses an attractive, simple layout. With a large bank of practice questions and comprehensive solutions to help you with learning each topic, this book is an essential tool for passing your ACCA exam.
This book covers everything you would expect from an exam-focused text:
- The context and purpose of financial reporting
- Qualitative characteristics of financial information
- The accounting equation and double-entry bookkeeping
- Recording transactions: sales, purchases and cash
- Inventory
- Non-current assets
- Accruals and prepayments. Receivables and payables
- Provisions and contingencies
- Capital structure and finance costs
- Trial balance, correcting errors and suspense accounts
- Control accounts and bank reconciliations
- Preparing financial statements
- Statements of cash flows
- Incomplete records
- Consolidated financial statements
- Associates
- Interpretation of financial statements
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Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image Shall be Dispatched Collectively:Donald Miller Collection 3 Books Set (How to Grow Your Small Business, Business Made Simple, Marketing Made Simple):
How to Grow Your Small Business:
Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate. Donald Miller, author of the bestselling Building a StoryBrand, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.Business Made Simple:
Donald Miller knows that business is more than just a good idea made profitable it s a system of unspoken rules, rarely taught by MBA schools. If you are attempting to profitably grow your business or career, you need elite business knowledge knowledge that creates tangible value. Even if you had the time, access, or money to attend a Top 20 business school, you would still be missing the practical knowledge that propels the best and brightest forward.Marketing Made Simple:
Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business.It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.Read more
£28.50£44.60 -
A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world’s leading companies have annual revenues the size of some countries’ GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner’s Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth.
Rich with fascinating case studies and personal stories, A Practitioner’s Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner’s Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.
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£28.50