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A Practical Guide to the Pre-Action RTA Claims Protocol for Personal Injury Lawyers
The Pre-Action Protocol for Low Value Personal Injury Claims in Road Traffic Accidents (the Protocol) provides a streamlined process for the handling of personal injury claims valued between £1000 and £25,000. For RTA personal injury litigators the Protocol is pervasive. It affects decision making relating to appropriate cases to pursue, how those cases progress and ultimately the steps necessary within the litigation. Despite its objectives of simplifying claims and increasing access to justice, the Protocol exposes users to a number of potholes which could adversely affect a claim’s outcome and could expose Practitioners and Claimants to both cost and damages sanctions.The aim of this book is to provide a practical guide to all stages of the RTA Protocol to assist in the handling of pre-litigation claims and inform Practitioners of the potential impact that pre-litigation decisions may have on future litigation.
ABOUT THE AUTHOR
Antonia Ford practised as a solicitor for 15 years and was a Partner at DAC Beachcroft and Head of Fraud at Clyde & Co before transferring to the Bar. She is a specialist Personal Injury and Credit Hire practitioner.
She has extensive experience of RTA litigation, highway claims, employment liability, occupiers liability and product liability. She has advised Claimants, Defendants and Insurers on procedure and litigation tactics across all complexity of claims and tracks. She has also been able to use her knowledge of civil fraud to act for both Claimants and Defendants in cases where fundamental dishonesty has been alleged.
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Arguments and Tactics for Personal Injury and Clinical Negligence Claims
As the name implies, this book is intended to be a practical guide for those lawyers and non-lawyers who require a guide to pursuing (or defending) a claim for damages for personal injuries or clinical negligence. The key to success in all cases is preparation, so this involves knowing or researching the substantive law, knowing the procedure (the Civil Procedure Rules) and how to present cases on paper and orally before a court. The book covers these areas and provides helpful tips and tactics to improve chances of success. Worked examples include drafting interim applications and the evidence necessary, drafting skeleton arguments, making an opening and closing argument and how to appeal if things go wrong. Guidance is given on developing an advocacy style so as to persuade and influence the judge. The book will be useful for those embarking on their legal careers but will also be beneficial for more experienced practitioners who require a condensed summation in this specialist area. ABOUT THE AUTHOR Dorian Williams has practised as a solicitor in private practice for over 22 years, acting almost exclusively for claimants in personal injury and clinical negligence claims. Initially he worked for clients referred from a major Trades Union, specialising in industrial disease and employers’ liability claims. For the last 17 years, Dorian has received a broad spread of instructions whilst working in a general high street practice, Freeman Johnson. His caseload now mostly comprises clinical negligence cases which he has has been privileged to receive, and thanks all his clients for developing his experience. When Dorian is not at work, he may be found climbing peaks in the Lake District, Peak District, Snowdonia or Majorca.Read more
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Unlocking the English Legal System (Unlocking the Law)
Unlocking the English Legal System will help you grasp the main concepts of the legal system in England and Wales with ease. Containing accessible explanations in clear and precise terms that are easy to understand, it provides an excellent foundation for learning and revising.
This new edition offers a brand-new chapter on ‘Ethics and Law’ which details the duties and responsibilities of lawyers and introduces law students to the kinds of ethical dilemmas that they may encounter when they are lawyers. The up-to-date ongoing debates surrounding UK law are discussed, such as the impact Brexit and the coronavirus pandemic have, and continue to have, upon the English Legal System. Further detail on the devolution settlements in Northern Ireland, Scotland, and Wales is provided as well as looking at the question of Scottish independence. Learn how to read cases and statutes, about career skills and interview preparation, and find out further information on how the new Solicitors Qualifying Examination (SQE) will operate and the reaction it’s received from law schools. There is also focus on the impact of racism in the criminal justice system, the new Sentencing Code introduced in 2020, and how technology is changing the way the English Legal System operates.
The books in the Unlocking the Law series get straight to the point and offer clear and concise coverage of the law, broken down into bite-size sections with regular recaps to boost your confidence. They provide complete coverage of both core and popular optional law modules, presented in an innovative and visual format.
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£28.50£34.20 -
Legal Method: 18 (Macmillan Law Masters)
The Palgrave Macmillan Law Masters series is a long-running and successful list of titles offering clear, concise and authoritative guides to the main subject areas, written by experienced and respected authors.This ninth edition of Legal Method provides a lively introduction to the nature of the English legal system and its sources, and to the techniques which lawyers use when handling those sources. The text assumes no prior knowledge and makes its content accessible by clarity of expression rather than by dilution of content. In addition to more conventional sources, writers as varied as Jonathan Swift, Alexander Pope and T. S. Eliot are cited.
This is an ideal course companion for both law undergraduate and GDL/CPE students. Includes end of chapter summaries and self-test exercises.
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£28.50£33.20Legal Method: 18 (Macmillan Law Masters)
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The Ultimate Oxbridge Interview Guide: Law: Practice through hundreds of mock interview questions used in real Oxbridge interviews, with brand new … every question by Oxbridge…
Does a computer have a conscience?
Should prisoners have the right to vote?
Can you learn real history from films and TV?These are examples of Real Questions from recent Oxbridge law interviews. Stumped? You don’t need to be!
Published by the World’s first Oxbridge Preparation School, The Ultimate Oxbridge Interview Guide: Law contains over 200 Oxbridge Interview Questions that have been asked over the last 5 years for 3 Law Subjects.
Newly updated for 2023 Applications, it provides Fully Worked Model Answers for all of these and guides you through the topics and problems that each one raises.
The questions are all from real past Oxford & Cambridge interviews. They include worked solutions written by Oxbridge admissions tutors detailing what the interviewers are looking for, what to say, and how to say it.
With contributions and advice more than 10 Specialist Oxbridge Tutors, this is your Ultimate companion to the Oxbridge Interviewand a MUST-BUY for those who have an upcoming Law interview at Oxford or Cambridge.
This Book contains Interview Questions For:- Law – 90 Questions & Solutions
- PPE & HSPS – 76 Questions & Solutions
- History – 35 Questions & Solutions
Not enough for you? You can visit the Uni Admissions website for even more personal statement resources, as well as our top tips on admissions tests, picking the right university, and much more!
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Technical Analysis of Stock Trends
Technical Analysis of Stock Trends helps investors make smart, profitable trading decisions by providing proven long- and short-term stock trend analysis.
It gets right to the heart of effective technical trading concepts, explaining technical theory such as The Dow Theory, reversal patterns, consolidation formations, trends and channels, technical analysis of commodity charts, and advances in investment technology. It also includes a comprehensive guide to trading tactics from long and short goals, stock selection, charting, low and high risk, trend recognition tools, balancing and diversifying the stock portfolio, application of capital, and risk management.
This updated new edition includes patterns and modifiable charts that are tighter and more illustrative. Expanded material is also included on Pragmatic Portfolio Theory as a more elegant alternative to Modern Portfolio Theory; and a newer, simpler, and more powerful alternative to Dow Theory is presented.
This book is the perfect introduction, giving you the knowledge and wisdom to craft long-term success.
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Essential Food Safety Management 2024: Kitchen Safety Recording Sheets Page A Day Dated Diary (Culina Salus Food Safety Management Books)
Page a Day Diary from January 2024 to December 2024. For your food business, kitchen, food truck, anywhere food is produced for the public.
Celebrating our 10 year anniversary!. Launched in 2014
Includes:
Staff Training Records
Food Temperature Recording Sheets
Fridge,Freezer,Chiller Temperature Recording Sheets
Opening,Closing Checks
Cleaning Schedules
Staff Training Records
Food Allergy Recording Section.
Plus much more.Read more
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2024 Cake Business Planner
The ULTIMATE 2024 Cake Business Planner & Diary is the essential planner and diary for all cake business owners. Hobby baker, home baker, cake studio or cake shop owner. It ticks every box for record keeping in your cake business including daily food hygiene and health and safety checks.
Inside you’ll find:- 2024, 2025 & 2026 full year calendars with a page for each year to record future booked orders and enquiries
- Yearly goal setting pages
- Double page month spread with plenty of space to plan your schedule and room for notes
- Social media planning page for every month with space to plan blog posts too
- Monthly finance tracking page to keep an eye on the numbers
- Weekly time blocking pages from 7.00am – 10.00pm daily
- Weekly lists page
- Daily hygiene records page – including fridge temperature checks & opening/closing checks
- Daily food production checklist – to maintain high standards of personal and workplace hygiene
- Monthly review and goal setting pages
- Yearly review and goal setting pages
- Space for notes
This 11 x 8.25″ planner and diary covers 12 months (Jan-Dec 2024). All pages are dated for each week so it’s easy to see which week you are working on at a glance.
This 311-page planner is printed in black ink on white paper.
Created by Kate Tynan of ‘The Cake Business Club’, this planner and diary has been designed to help you work more efficiently in your business and to also keep effective health & safety/hygiene records. The planner has been designed to help you work both on your business and in your business which is important for a successful and profitable cake business.Read more
£28.502024 Cake Business Planner
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Small Business Tax Saving Tactics 2023/24: Tax Planning for Sole Traders & Partnerships
This tax guide is essential reading for all self-employed business owners (sole traders and partnerships).
It contains over 50 chapters of practical, tried and tested tax saving ideas that your business can implement year-in, year-out, illustrated with easy to follow examples.
Even those with substantial tax knowledge will uncover many useful nuggets that will help them pay less income tax, national insurance, VAT, capital gains tax and inheritance tax.
The 12th edition was published in October 2023 and is completely up to date.
Note, the cost of this book is a valid tax deductible business expense which means the taxman pays 42% of the cost if you’re a higher-rate taxpayer.
Subjects covered include:
- All tax announcements made in the March 2023 Budget
- Future tax changes that will affect small business owners
- How to claim a bigger tax deduction when you work from home
- Paying tax-free salaries to your spouse and children
- How to claim a bigger tax deduction for travel expenses (flights, hotels, meals)
- How to make some entertainment costs tax deductible
- Claiming tax relief for bad debts and losses
- Tax saving strategies for e-commerce businesses
- Capital allowances – how they’re calculated and how to maximise your claim
- Seven chapters on motoring tax issues (cars, vans, fuel, VAT, leasing etc)
- How to maximise the tax relief on your borrowings
- Four chapters dealing with property tax planning
- Tax-free benefits that can be paid to your employees
- Year-end tax saving strategies
- How to pay less VAT
- How to qualify for Business Asset Disposal Relief (10% capital gains tax)
- Inheritance tax – Everything you need to know about Business Property Relief
- The benefits and drawbacks of using the cash basis
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£28.50 -
2024 Cake Business Planner
**This is the FAWN MATTE HARDBACK cover version of the planner**The ULTIMATE 2024 Cake Business Planner & Diary is the essential planner and diary for all cake business owners. Hobby baker, home baker, cake studio or cake shop owner. It ticks every box for record keeping in your cake business including daily food hygiene and health and safety checks.
Inside you’ll find:- 2024, 2025 & 2026 full year calendars with a page for each year to record future booked orders and enquiries
- Yearly goal setting pages
- Double page month spread with plenty of space to plan your schedule and room for notes
- Social media planning page for every month with space to plan blog posts too
- Monthly finance tracking page to keep an eye on the numbers
- Weekly time blocking pages from 7.00am – 10.00pm daily
- Weekly lists page
- Daily hygiene records page – including fridge temperature checks & opening/closing checks
- Daily food production checklist – to maintain high standards of personal and workplace hygiene
- Monthly review and goal setting pages
- Yearly review and goal setting pages
- Space for notes
This 11 x 8.25″ planner and diary covers 12 months (Jan-Dec 2024). All pages are dated for each week so it’s easy to see which week you are working on at a glance.
This 311-page planner is printed in black ink on white paper.
Created by Kate Tynan of ‘The Cake Business Club’, this planner and diary has been designed to help you work more efficiently in your business and to also keep effective health & safety/hygiene records. The planner has been designed to help you work both on your business and in your business which is important for a successful and profitable cake business.Read more
£28.502024 Cake Business Planner
£28.50 -
Avizandum Statutes on Scots Commercial and Consumer Law: 2023-24
Avizandum Statutes are designed specifically to provide undergraduates at Scottish universities with legislation and, where appropriate, other core materials in a readily accessible format. All materials have been selected on the basis of their relevance to university courses and appear in updated form. The lack of annotation and commentary means that the volumes are ideal for use in examinations.Avizandum Statutes on Scots Commercial and Consumer Law contain the main statutory provisions relating to commercial and consumer law in Scotland. Key contents include: – Partnership Act 1890- Consumer Credit Act 1974- Sale of Goods Act 1979- Debtors (Scotland) Act 1987, Parts 1, 1A and 3A, and Sch 2- Insurance Act 2015- Consumer Rights Act 2015- Bankruptcy (Scotland) Act 2016- Moveable Transactions (Scotland) Act 2023This edition incorporates the Moveable Transactions (Scotland) Act 2023 and recent amendments to primary legislation, including bankruptcy and diligence legislation.Alisdair D J MacPherson is Lecturer in Commercial Law at the University of Aberdeen.Read more
£28.30£33.20 -
A Practical Guide to Logistics: An Introduction to Transport, Warehousing, Trade and Distribution
Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find themselves taking responsibility for logistics as part of a wider remit such as operations.
A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses.
A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge. The book examines each aspect of logistics in turn and the text is supported by numerous illustrations.
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Frank Wood’s Business Accounting Volume 2
Business Accounting is the worlds best-selling textbook on bookkeeping and accounting. Now in its eleventh edition, it has become the standard introductory text for accounting students and professionals alike.
The book is used on a wide variety of courses in accounting and business, both at secondary and tertiary level and for those studying for professional qualifications. It builds on Business Accounting 1 to cover advanced aspects of financial accounting. It also covers introductory aspects of management accounting suitable for use at all levels up to and including professional foundation level courses and first-year degree courses.
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£28.00£38.90Frank Wood’s Business Accounting Volume 2
£28.00£38.90 -
Cybersecurity All-in-One For Dummies
Over 700 pages of insight into all things cybersecurity
Cybersecurity All-in-One For Dummies covers a lot of ground in the world of keeping computer systems safe from those who want to break in. This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Filled with content to help with both personal and business cybersecurity needs, this book shows you how to lock down your computers, devices, and systems―and explains why doing so is more important now than ever. Dig in for info on what kind of risks are out there, how to protect a variety of devices, strategies for testing your security, securing cloud data, and steps for creating an awareness program in an organization.
- Explore the basics of cybersecurity at home and in business
- Learn how to secure your devices, data, and cloud-based assets
- Test your security to find holes and vulnerabilities before hackers do
- Create a culture of cybersecurity throughout an entire organization
This For Dummies All-in-One is a stellar reference for business owners and IT support pros who need a guide to making smart security choices. Any tech user with concerns about privacy and protection will also love this comprehensive guide.
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£27.90£36.10Cybersecurity All-in-One For Dummies
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Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media’s contribution to your business through:
– Identifying and targeting audience segments
– Maximizing social search
– Enhanced reputation management
– Managing a diversified influencer portfolio
– Selecting the right channels for organic and paid social
– Creating a process and structure to improve efficiencies
– Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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£27.70£28.50 -
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.
Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing’s relationship with sales.
Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid.
This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.
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£27.70£28.50 -
Legal Research Skills for Scots Lawyers
This fourth edition of Legal Research Skills for Scots Lawyers is a fully revised guide to legal research skills and sources of information specifically designed for solicitors and students studying Scots law. It provides advice on effective and efficient research techniques for both paper and electronic information sources.nnThe book is in three parts: Part I deals with the different types of legal information and retrieval strategies; Part II concentrates on electronic sources; Part III covers research skills.Read more
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Junior: Writing Your Way Ahead in Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That’s been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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A Marketer’s Guide to Digital Advertising: Transparency, Metrics, and Money
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.
With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company’s priorities list. A Marketer’s Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
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Affiliate Marketing Crash Course: The Complete Step-by-Step Guide for Beginners to Generate Passive Income by Selling Other People’s Products | Includes Most Profitable Niches
Unearth the Ultimate Crash Course on Affiliate Marketing – A Journey from Novice to Pro with Effective, Profit-Driven Strategies to Earn Passive Income, Even on a Small Budget!
Do you dream of a lucrative avenue that you can master in just a few minutes a day, regardless of your background or experience?
Would you like to step into the world of affiliate marketing with strategies that are data-backed and have been proven to work, time and again?
If so, Affiliate Marketing Crash Course is what you need!
With Affiliate Marketing Crash Course, you’re not just handed theoretical knowledge. Instead, you’re given a robust system, brimming with actionable, reliable strategies that you can set into motion straight away. Dive in, and you’ll soon be setting up an avenue of passive income that keeps on giving!
In this comprehensive collection, every chapter is a stepping stone, guiding you effortlessly from understanding the basics to implementing advanced tactics. This guide is committed to molding you from an eager beginner, who’s treading unfamiliar territory, to a confident affiliate marketer with a toolkit of effective strategies.
Here is what you will find inside the Affiliate Marketing Crash Course:
– The Ins and Outs of a Successful Affiliate Marketing Strategy: Dive deep into the core mechanics of building a robust affiliate blueprint, and ensure maximum conversions and recurring passive income.
– The Most Profitable Niches and How to Enter Them: Uncover the goldmines in the affiliate marketing landscape, and more importantly, learn the strategic steps to position yourself as a leading affiliate in these high-demand areas.
– Three Steps to Diversify Your Affiliate Marketing Business: Explore a triad of proven strategies that will not only protect your earnings from market fluctuations but will also optimize them, ensuring you reap benefits from multiple sources.
– A 7-Steps Checklist of the Successful Affiliate Marketer: This essential checklist is the roadmap every budding affiliate needs. Follow these seven steps meticulously, and watch your affiliate journey transition from a hobby to a full-blown income source.
– The Top Case Studies in the Industry: Real success stories are the best learning tools. Delve into detailed analyses of some of the most triumphant affiliates in the business. Extract invaluable lessons, avoid common pitfalls, and model your strategies after proven winners.
The freshly curated edition of Affiliate Marketing Crash Course also brings you 2 special BONUS, detailing innovative strategies, and the secrets of the experts.
Scroll up and Hit the “Buy Now” Button to Grow an Income with Affiliate Marketing!
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The Insider’s Guide to Legal Skills
Confused by cases? Stuck on statutes? Or just unsure where to start with writing, research or revision? The Insider’s Guide to Legal Skills will show you what you need to succeed, applying skills in their real-world context and helping you get to grips with legal method and thinking.
Making use of problem-based learning and examples throughout, the fully updated second edition of this practical and accessible guide will provide you with a clear guide to skills within the law degree, including online learning. It will show you how to make the most of these skills in assessment and also help you to see their importance to a future legal career.
Designed for students who want a clear overview of what a law degree is all about, the book has been built on the skills curriculum, and is a suitable text for Legal Skills, Methods and Reasoning courses as well as a general introduction to law, or pre-reading for those considering a law degree.
For more information, including Brexit: The Comic Strip, visit https://tldr.legal/resource/brexit-the-comic-strip.html
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£27.50£31.30The Insider’s Guide to Legal Skills
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Technical Analysis of Stock Trends
Long considered the definitive foundational work on technical analysis, this milestone, expanded 9th edition of “The Bible of Technical Analysis” offers both proven, time-tested trading and investing techniques and updated contemporary know-how for success in different market conditions: how to improve your trading and investment success by analyzing stock trends; how to apply the three basic principles of charting, and how to interpret common patterns; when to buy, how to use stops; how to avoid significant losses by using charts to figure out when and how far prices will fall; what to do during speculative frenzies; contemporary updates to Dow Theory; practical portfolio theory and practice; and, 500 plus real-life chart examples – each an analysis and trading lesson in itself.Read more
£27.50£38.00Technical Analysis of Stock Trends
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Creating an LGBT+ Inclusive Workplace: The Practical Resource Guide for Business Leaders
Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance continuing education and training, and better support LGBT+ people in the workplace.
Featuring real-life situations and scenarios, a glossary, and further resources, Creating an LGBT+ Inclusive Workplace enables professionals in all aspects of professional roles to integrate foundational concepts into their everyday interactions with staff at all levels as well as within the community to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book includes postcards from PostSecret as its foreword and more than a dozen exclusive interviews from the world’s top leaders in a variety of industries with world-renowned reputations.
Enabling professionals in a variety of business roles to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all, this book is an essential resource for independent readers, department teams, and entire corporations.
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The AdAdderall Bible of Creative Advertising Idea Generation Techniques: 80+ Advertising Concepting Methods and Creative Processes
A handbook of 80+ Advertising Concepting Methods, 25 Creative Processes of Creative Advertising Titans, Principles of Breakthrough Ad Campaign & Platforms and Tips I Wish I Knew When I Was a Junior Copywriter.THE AD ADDERALL HANDBOOK IS A COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.
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Decrement Indices: Purpose, Performance, Pricing, Hedging, Marketing
Content of the book
This book proposes a full journey in the world of Decrement Indices: the reason for their creation in the mid 2010’s and their generalised market adoption as the underlying for structured products and autocallables since the dividends rout of 2020, percentage decrements versus fixed points decrements, the expected performance of those indices compared to regular equity indices, how the implied volatility and forward of those indices compare to regular indices, and how those synthetic indices are hedged by traders. Finally the book addresses the marketing of those indices.Audience
This book should be of interest to traders, structurers and salespeople at banks, but also to investors, advisors and wealth managers who are willing to understand in what product they invest!Author
Eric Barthe has traded, designed, analyzed, researched and taught structured products and exotic derivatives for the last 20 years
He was an equity exotics trader at Goldman Sachs in London for 8 years, trading Index exotics, single stock exotics and dispersion. He was managing director at Leonteq Securities as global head of financial engineering. He taught finance at HEC Paris business schoold and EDHEC Business School.Read more
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Great Debates in Land Law (Great Debates in Law)
While there are plenty of land law textbooks on the market, there is, in general, an absence of critical texts designed for law students to deepen their understanding of the subject. Great Debates in Land Law provides students with the contextual and critical aspects of this exciting topic. Each chapter introduces topics for debate such as “Is tenancy a property or a personal right?” and goes on to include features such as boxed discursive notes from the authors, important cases and suggestions for further reading.The Great Debates series provides engaging and accessible analysis of the more advanced legal concepts. For books in the major taught subjects, such as land law, the series is designed for use by ambitious students alongside a main course textbook. For books addressing subjects that are less often taught (such as family law), the series provides a clear and critical exposition of the key areas of debate. By focussing on particular questions and tensions underlying a subject, Great Debates titles encourage students to think critically, analyse a topic and gain additional insights. These skills and the discursive nature of the series, with an emphasis on contentious topics, are also useful for students when preparing their dissertations.
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£27.00£31.30Great Debates in Land Law (Great Debates in Law)
£27.00£31.30 -
StrengthsFinder 2.0: From Gallup: By the New York Times Bestselling Author of Wellbeing
DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on bestseller lists and ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.
In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment. While you can read this book in one sitting, you’ll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.
Available exclusively through the unique access code included in StrengthsFinder 2.0: A new and upgraded edition of the StrengthsFinder assessment, a personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month and year, 50 Ideas for Action (10 strategies for building on each of your top five themes) and the redesigned StrengthsFinder 2.0 companion website.Read more
£27.00 -
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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301 Legal Forms, Letters & Agreements
This bestselling compendium is packed with forms, letters and agreements for legal protection in a whole range of situations. It provides a complete do-it-yourself library of 301 ready-to-use legal documents, approved by a barrister, for business or personal use. Each document shows clearly what you should and where.Read more
£26.60 -
Great Debates in Medical Law and Ethics: 6 (Great Debates in Law)
This textbook is an ambitious and engaging introduction to the more advanced writings on medical law and ethics, primarily designed to allow students to ‘get under the skin’ of the topic and begin to build their critical thinking and analysis skills. Each chapter is structured around key questions and debates that provoke deeper thought and, ultimately, a clearer understanding. The aim of the book is not to present a complete overview of theoretical issues in medical law and ethics, but rather to illustrate the current debates which are currently going on among those working in and shaping the area. The text features summaries of the views of notable experts on key topics and each chapter ends with a list of guided further reading.A perfect book for students taking a module in medical law, or for those wanting to deepen their knowledge.
New to this Edition:
– The Supreme Court decision in Montgomery receives extensive discussion and analysis
– Recent developments on the best interests test under the Mental Capacity Act are explored
– The latest case law on end of life decision making is set out
– Debates over whether abortion should be decriminalised are examined
– The Charlie Gard case is considered
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£26.60£31.30 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
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Introduction to the English Legal System
Introduction to the English Legal System is the ideal foundation for those coming new to the study of law. Writing in a highly engaging and accessible style, Martin Partington introduces the purposes and functions of English law, the law-making process, and the machinery of justice, while also challenging assumptions and exploring current debates.Drawing on over 40 years’ experience in the law, Martin Partington examines beliefs about the English legal system, and encourages students to question how far it meets the growing demands placed on it. Incorporating all the latest developments, this concise introduction brings law and the legal system to life.
Digital formats and resources:
This edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with functionality tools, navigation features, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The online resources include questions for reflection and discussion; self-test questions; a glossary; further reading materials; web links; and a link to Martin Partington’s blog, which covers key developments in the English justice system.Read more
£26.40£28.50Introduction to the English Legal System
£26.40£28.50 -
The Handbook of Carbon Management: A Step-by-Step Guide to High-Impact Climate Solutions for Every Manager in Every Function
Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.
The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up climate solutions effectively and efficiently. If you are an owner of a company or an executive in any organisation, you will benefit from this step-by-step guide on how to set up your own greenhouse gas management plan, how to set targets and how to reduce the greenhouse gas emissions of your whole organisation. We explain key terms such as Net Zero, Carbon Neutral, carbon emissions equivalents and the three scopes. In order to halve our emissions worldwide by 2030 to achieve Net Zero by 2050, individual actions on a large scale are required, but also systemic changes. We look at the bigger picture in this book and also how you could effect change.
This is the first book to offer an easy-to-implement approach to decarbonise organisations and transform societies, and is appropriate for managers at any level. This book can also be used in business schools to inspire future managers and business leaders. Last, but not least, everyone can find ideas here that they can implement in their personal lives – let’s scale up together!
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£26.20£28.50 -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
WINNER: National Indie Excellence Awards 2023 – Marketing & Public Relations
SHORTLISTED: Business Book Awards 2023 – Smart Thinking
FINALIST: Next Generation Indie Book Awards 2023 – Business
WINNER: Readers’ Favorite Book Awards 2023 – Gold Medal in Non-Fiction – Marketing
WINNER: NYC Big Book Award 2023 – Marketing & Public Relations
FINALIST: American Book Fest Best Book Award 2023 – Marketing & AdvertisingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.Read more
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Cambridge Technicals Level 3 IT
Exam Board: Cambridge
Level: Key Stage 4
Subject: IT
First Teaching: September 2016
First Exam: June 207Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 IT, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough.
Cambridge Technical Level 3 IT is matched exactly to the new specification and follows specialist pathways in IT Infrastructure Technician, Emerging Digital Technology Practitioner, Application Developer, and Data Analyst.
– Ensures effective teaching of each specialist pathway offered within the qualification.
– Focuses learning on the skills, knowledge and understanding demanded from employers and universities.
– Provides ideas and exercises for the application of practical skills and knowledge.
– Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectlyHodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the ‘Amended Pages’ link on the left of this webpage.
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£26.20£28.50Cambridge Technicals Level 3 IT
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Cambridge Technicals Level 3 Business
Exam Board: Cambridge
Level: KS4
Subject: Business
First Teaching: September 2016
First Exam: June 2017Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 Business, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough.
Cambridge Technical Level 3 Business is matched exactly to the new specification and follows specialist pathways in human resources, marketing, accounting and business planning.
– Ensures effective teaching of each specialist pathway offered within the qualification.
– Focuses learning on the skills, knowledge and understanding demanded from employers and universities.
– Provides ideas and exercises for the application of practical skills and knowledge.
– Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectlyHodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the ‘Amended Pages’ link on the left of this webpage.
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£26.20£28.50Cambridge Technicals Level 3 Business
£26.20£28.50 -
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
Semiotics is a superpower for marketers. It’s a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics accessible. It ensures all agency-side and client-side marketers can pick up the skills to use and apply semiotics to brands and is the only book on semiotics ever published that sets out a complete blueprint for research projects. This is your one-stop guide to learn how to write briefs and proposals, design projects, conduct analysis, write reports and present research findings.
Start using semiotics today. Position and launch new brands, rejuvenate established ones, design products and packaging and inspire timely and provocative ad campaigns. See the future. Innovate.
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£26.10£28.50 -
Black’s Law Dictionary – 1st Edition (1891): Volume 2
Black’s Law Dictionary – 1st Edition: Volume 2 of 2.
By Henry Campbell Black, 1891.Studying law on a budget? Looking for a copy to mark, scribble, and highlight? This version of Henry Black’s Law Dictionary is for you!
This book is Volume 2 of 2. To complete the set, please see Volume 1 of 2 (ISBN: 9798852430434).
The world-renowned dictionary is now available in an affordable softcover format! This historical edition of A Law Dictionary Adapted to the Constitution…, commonly known as “Black’s Law Dictionary,” is Henry Black’s first legal dictionary — originally published in the year 1891. With a collection of Latin maxims throughout, and a complete list of references relevant to its time, this book is a valuable asset for law students and long-time experts of the legal profession alike!This book is a facsimile of the original manuscript and has been improved for better readability.
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Financial Times Guides: Technical Analysis: How to Trade like a Professional: Ten Steps To Becoming A Professional Trader (The FT Guides)
Beginning with the very basics of technical analysis and market price behaviour, this book teaches you how to apply these concepts and principles to your own trading.
With this comprehensive and straight talking guide you will soon be using the same successful techniques and formulas as the professionals.
Learn how to:
- Understand those trading systems that will generate high returns
- Identify price patterns and trends
- Use the right technical indicators to get the best out of the markets
- Write and execute a trading plan that increases your chances of beating the market
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£25.90£28.50 -
Managing Technical Debt: Reducing Friction in Software Development (SEI Series in Software Engineering)
“This is an incredibly wise and useful book. The authors have considerable real-world experience in delivering quality systems that matter, and their expertise shines through in these pages. Here you will learn what technical debt is, what is it not, how to manage it, and how to pay it down in responsible ways. This is a book I wish I had when I was just beginning my career. The authors present a myriad of case studies, born from years of experience, and offer a multitude of actionable insights for how to apply it to your project.”
–Grady Booch, IBM Fellow
Master Best Practices for Managing Technical Debt to Promote Software Quality and Productivity
As software systems mature, earlier design or code decisions made in the context of budget or schedule constraints increasingly impede evolution and innovation. This phenomenon is called technical debt, and practical solutions exist. In Managing Technical Debt, three leading experts introduce integrated, empirically developed principles and practices that any software professional can use to gain control of technical debt in any software system.Using real-life examples, the authors explain the forms of technical debt that afflict software-intensive systems, their root causes, and their impacts. They introduce proven approaches for identifying and assessing specific sources of technical debt, limiting new debt, and “paying off” debt over time. They describe how to establish managing technical debt as a core software engineering practice in your organization.
- Discover how technical debt damages manageability, quality, productivity, and morale–and what you can do about it
- Clarify root causes of debt, including the linked roles of business goals, source code, architecture, testing, and infrastructure
- Identify technical debt items, and analyze their costs so you can prioritize action
- Choose the right solution for each technical debt item: eliminate, reduce, or mitigate
- Integrate software engineering practices that minimize new debt
Managing Technical Debt will be a valuable resource for every software professional who wants to accelerate innovation in existing systems, or build new systems that will be easier to maintain and evolve.
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