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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Read more
£19.80£24.70 -
The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns
The detailed road map for optimizing your Google Ads campaigns is in your hands.
With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!
The complexity of this “performance” marketing lever scares many business owners:
They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.
This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.
This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.
Are you prepared to advance your Google Ads campaigns?
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£19.10 -
The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!
TAKE THE 80/20 APPROACH TO TIKTOK ADVERTISING AND CUT YOUR WORK IN HALF
Guided by famed marketing consultant and bestselling author Perry Marshall and his co-author, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.
With exclusive resources and tools inside, you’ll walk away with the power to quickly identify what’s working and what’s not so you can slash waste and target high-profit opportunities with your TikTok ads.
This book is the ultimate guide to TikTok Advertising. Enhancing your 80/20 skills and maximizing your profits.
Grab your copy now. Click or tap “Buy Now” to get started.
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£11.30 -
Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a timeless masterpiece that unveils the secrets of successful advertising. With a captivating blend of practicality and insightful wisdom, Hopkins revolutionizes the way businesses approach their marketing strategies. Drawing from his extensive experience, he emphasizes the importance of tracking and measuring results, debunking myths and replacing guesswork with scientific principles. This groundbreaking book provides a comprehensive guide on how to craft persuasive messages, create compelling headlines, and understand the psychology of consumers, making it an essential read for anyone seeking to maximize the effectiveness of their advertising campaigns.Read more
£0.40Scientific Advertising
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A Technique for Producing Ideas (Advertising Age Classics Library) (MARKETING/SALES/ADV & PROMO)
A step-by-step technique for sparking breakthrough creativity in advertising–or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young’s unique insights help you look inside yourself to find that big, elusive idea–and once and for all lift the veil of mystery from the creative process.
“James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal.”
–William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.Read more
£7.00£7.60 -
Junior: Writing Your Way Ahead in Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That’s been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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£27.50 -
Storynomics: Story Driven Marketing in the Post-Advertising World
Storynomics – Story-Driven Marketing in the Post-Advertising World is a brilliant book that’s destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee – author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen – has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today’s consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story’ at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.Read more
£17.90£19.00 -
Facebook Marketing For Beginners: Learn The Basics Of Facebook Advertising And Strategies In 5 Days And Learn It Well (Business And Money Series)
This Guide Will Help You Understand The Fundamentals Of Facebook Advertising And Strategies In 5 Days..
- Do you feel overwhelmed with Facebook Ads?
- Frustrated with Facebook ads not producing good results?
- Are you struggling to reach new clients, customers, or social media followers?
- Would you like a guide that’ll show you step-by-step how to do all of the above – even if you have never done this before?
…If you answered yes to the above questions, then you NEED this book.
In this book, Amazon Bestselling author, Michael Ezeanaka explains in very simple terms how the Facebook Advertising platform works, the key features you need to pay attention to and how to acquire ideal customers very cheaply – no matter the business you are into!
In this book, you’ll discover:
- How to leverage the Facebook Ads Manager to create highly optimized and profitable Facebook Ads
- How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low
- A clever modification that allows you to securely maintain and manage your Facebook Pages, Ad Accounts and Catalogs
- 10 incredible Facebook features you can take advantage of to boost your business profits
- How to monitor customer behaviour on your website and use it to retarget those same people on Facebook – leading to more relevant targeting and increased sales
- The A-to-Z of a Facebook Ad Campaign including how to choose the right objective for your ad, add payment methods, set suitable budgets etc.
- How to set up a highly converting sales funnel using Clickfunnels
- How to integrate the sales funnels with your facebook page
- How to create irresistible lead magnets that’ll help you 10x the size of your email list, followers and potential customers
- The correct way to utilise the data from Facebook Analytics
- How to set up highly optimised and profitable Instragram Ads
- 20 costly mistakes beginners make and how you can avoid them
- 20 Frequently asked questions about Facebook Advertising (with answers)
- A unique case study that shows you how you can make as much as $53,500 in profit from your knowledge of Facebook Advertising – if you choose to follow the business model discussed in the case study
…and much, much more!
The strategies discussed in this book has worked for countless other people with no prior experience of Facebook Advertising. As long as you’re willing to put in the work and follow the step-by-step strategies, you’ll have every chance to succeed as well
Excited to get started?
Scroll up to the top and hit that Buy Now button!
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£13.30 -
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Our relationship with ads: it’s complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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£21.50£24.70 -
How To Make Better Advertising And Advertising Better: The Manifesto for a New Creative Revolution
“The ad industry is in an unprecedented state of confusion. While the assertions and pomposity grow majestically, the advertising itself diminishes rapidly. Sadly there is no button we can push that will erase all the arrogance and self-delusion. Fortunately we have this book. It might be just the reset button we all need.” Bob HoffmanSomething is rotten in the state of advertising. CEOs and marketers tell us that working with agencies is painful and laborious. Agency people tell us they feel undervalued, overworked and stifled by poor processes. And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence. Surely Advertising can be better than this?
“This book is full of common sense. Which is rare, so it’s actually full of uncommon sense.” Dave Trott
How as a businessperson or marketer can you get the most out of your advertising budget?
What to look for in an agency or the people you choose to work with?
What can help your advertising rise above the mass of messages out there?
What can advertising agencies do to improve the quality and effectiveness of their output?We were having a cup of tea and a chat one morning when we had the idea for this book. In our opinion, the quality and effectiveness of advertising in general is not good enough. We think the way businesses work with agencies and the way that agencies organise themselves and develop advertising needs to be improved. It’s time the advertising industry had a much-needed kick up the proverbial. So we thought it would be helpful to collect the ideas and approaches that have helped us to make better advertising for our clients over the last ten years.
Whether you’re a business owner, chief executive, marketer or brand director who works with ad agencies, or an agency chief, planner, ad exec or creative, we hope you find this book thought-provoking and challenging. Most of all, we hope it helps you make better advertising. Put the kettle on…
“Vic and Andy have come up with a foolproof way to help you discover if you are a good agency. Ask yourself: ‘Dare I give this book to all my clients?’” Steve Harrison
“Get it, read it. You’ll feel better for it. More importantly you’ll do better as a result of it.” Brian Jacobs, The Cog Blog
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£2.80 -
Reality in Advertising
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as “the best book for professionals that has ever come out of Madison Avenue.” (For typical comments see back of jacket.) Rosser Reeves says: “The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.” These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising’s misguided men: the “aesthetes” and the “puffers” who put art and technique ahead of the client’s sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called “a ‘Rosetta Stone’ for the advertising business”- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world’s leading business schools.Read more
£11.60Reality in Advertising
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Ad Campaign Tracker: Keep Track of All Your Ad Campaigns, Marketing Ad Campaigns Book, Social Media Advertising Notebook
Track and monitor all your current and past ad campaigns in one convenient notebook! The Ad Campaign Tracker is designed to organize your campaign information.Sections of the book:
✅ PLATFORM
✅ AD
✅ TYPE
✅ START
✅ END
✅ COST
✅ REVENUE
✅ NOTESSpecifications:
✅ Size 6 X 9 inches
✅ 120 PagesORDER TODAY!
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£5.90 -
The Book of Guinness Advertising
AT LAST! GUINNESS ADS BROUGHT TO BOOK!
Celebrating over fifty-five years of amusing and entertaining Guinness advertisements, with such memorable characters as the toucan (‘Just think what toucan do’) and the ostrich who swallowed his keeper’s Guinness glass and all!
This book tells the fascinating story of how and why Guinness advertising first began in 1928, and looks at the ways in which it has changed and developed over the years and around the world.
Recalled in these pages are the famous Guinness strong-man carrying his girder, the lumberjack who felled a tree at a stroke, the pelican who carried a week’s supply of Guinness in his bill and the little girl called Alice who had many strange adventures in a Guinness wonderland.
Almost every aspect of Guinness advertising is recorded here, from immortal poster slogans like ‘My Goodness My Guinness!’ and ‘I’ve. never tried it because I don’t like it’ to witty television commercials featuring the talking toucan and the Friends of the Guinnless.
Illustrated throughout with hundreds of pictures (in colour and black & white) including many examples of original artwork and unused designs. Among the famous artists and illustrators whose work is pictured are Ronald Searle, Rex Whistler, Edward Ardizzone, H.M. Bateman, Antony Groves-Raines, Eric Fraser, Emett, Thelwell, Erte, Hoffnung, Giles and the man who, for over twenty years, epitomized Guinness advertising John Gilroy.Read more
£4.30 -
Social Media Marketing 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of…
If you want to start your journey to social media marketing success, then keep reading..
If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.
In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.
The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.
The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;
- Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
- Clear and precise details and facts on social media marketing.
- Practical tips you can implement and start using immediately.
- Ways you can maneuver social media channels to give your brand an edge over competitors.
- The ultimate strategies for building up engagement on your social media pages.
- A detailed step-by-step guide to advertising successfully on each different social media channels.
- And much more!
With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!
Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!
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£2.10£19.00 -
101 Contrarian Ideas About Advertising
The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, The Ad Contrarian.Read more
£3.70 -
Persuasive Marketing: The use of NLP in Advertising & Marketing
Persuasive Marketing an introduction to the use of NLP in
Marketing & Advertising.Why do some advertising campaigns work and others fall flat?
Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce
consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these ‘fixed action patterns’ are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it’s not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition.
In effect these patterns make your audience more likely to behave in predictable ways.
These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.
Persuasive Marketing will introduce you to these patterns and how to use them effectively.
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£3.10 -
Online Advertising: Market Like a Pro and Explode Your Business!
Online Advertising Market Like a Pro and Explode Your Business! Do you wish you knew how to advertise Online? Do you wish you knew how to advertise Online? Would you like to know more ways to advertise your business? Is Business Advertising something you just can’t get a handle on? Whatever your reasons for wanting to learn Online Advertising this book is for you! This book is action packed full of great idea’s to help you grow your business today! In this book you will find out… -What is Online Advertising? -Using a website to Advertise! -Social Media Advertising -Creating a newsletter for Advertising -Search Engine Advertising -And much more! This book also comes with a one page Action plan you can use Immediately to help you start Exploding your Business today! Your about to discover all of these things and more with Online Advertising: Market Like a Pro and Explode Your Business! You wont find your usual and boring old tips you’ve heard millions of times before. This guide is full of up-to date information, hot of the press and will help you grow your business through Online Advertising Today! Take action today! Marketing, online business, advertising, online advertising, social media marketing techniques, social media marketing, social media, social media for business, web marketing, web 2.0Read more
£3.30 -
A Big Life In Advertising
The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her “riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.”*
From her role as fledgling copywriter at Doyle Dane Bernbach — the agency that made big-car-obsessed America fall in love with the funny little Volkswagen — to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence’s life in advertising couldn’t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that “etched indelible phrases into the public imaginations: ‘Flick your Bic’ and ‘I Love New York!’ and ‘Plop plop, fizz fizz, oh what a relief it is.'”
For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller’s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazinesRead more
£17.50£18.00A Big Life In Advertising
£17.50£18.00 -
Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.Read more
£66.50 -
How To Build A Kick-Ass Advertising Agency
How To Build A Kick-Ass Advertising Agency is the first book that delivers a comprehensive guide on to how to design, build, grow, and manage a kick-ass advertising agency. The book is built to help all sizes of agencies from one person to multinationals.Peter’s first advertising agency book, The Levitan Pitch. Buy This Book. Win More Pitches.has helped hundreds of agencies, you guessed it, win more new business.
The new book goes deeper into 27 agency management subject areas to provide a detailed glide path to winning the advertising game in the ever-expanding and highly competitive marketing universe.
Peter’s experience in managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients will help you build a happy, healthy, unignorable, successful lead generation agency. In this smart, entertaining book you will learn:
- What the heck is advertising today and how to create a powerful brand.
- How to build a one-page profit-oriented business plan.
- How to craft a stand-out positioning and business development plan.
- The superpower of delivering unignorable thought leadership.
- A detailed approach to lead generation.
- Account-based marketing vs. inbound.
- The importance of intellectual property.
- Talent recruitment and management.
- How to create the right personal branding.
- How to build long-term client relationships.
- Financial management.
- How to name your agency.
- How to buy and sell your agency.
- Dozens of supporting facts and figures.
This is the new Levitan Pitch… Buy this book. Grow your advertising agency faster.
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£9.70 -
A Marketer’s Guide to Digital Advertising: Transparency, Metrics, and Money
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.
With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company’s priorities list. A Marketer’s Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
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Decoded: The Science Behind Why We Buy
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
You’ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
- Gain an understanding of the Jobs to Be Done (JTBD) approach
- Take a closer look at the Ferrero neuroscience study that supports JTBD
- See updated and relevant case studies of JTBD at work
- Discover how to engage customers through digital touchpoints
If you’re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
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£13.60£17.10Decoded: The Science Behind Why We Buy
£13.60£17.10 -
The Anatomy of Humbug: How to Think Differently About Advertising
How does advertising work? Does it have to attract conscious attention in order to transmit a ‘Unique Selling Proposition’? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous… or maybe something else? In Paul Feldwick’s radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.Read more
£13.70£17.10 -
How To Write A Good Advertisement: A Short Course In Copywriting
GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK!You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft.
How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.
Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service.
LEARN HOW TO:
Grab reader attention immediately
Write compelling copy that holds attention
Write a call to action that’s difficult to refuse
Design winning layouts
Increase the number of orders
Convert more inquiries to orders
GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS:Effective advertisement length…use of color…smart media placement…and much more.
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£3.80 -
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Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, OgilvyRead more
£16.70£19.00 -
Shoveling Smoke: Advertising and Globalization in Contemporary India
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
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£17.10 -
Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:
- Two brand new chapters on Social Media Advertising and Digital Advertising
- Commentary on how the COVID-19 pandemic has and will impact advertising
- The evolving role of advertising agencies in the post digital era
- Emerging forms of advertising and promotion, including the role of influencers
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£46.50Advertising and Promotion
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The Art Of Advertising: How To Sell Anything To Anyone
Discover timeless advertising and business principles THAT WILL help you make more money, grow your business, and make a bigger impact.How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.
How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.
How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.
How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.
If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.
This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.
“This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”
ABOUT MAX IVANIY
Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.
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Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
IN MARKETING What is the main difference between “”pathetic”” and “”profitable?”” A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it’s a website, Yellow Pages ad, sales letter, postcard, marketing brochure, or newspaper or magazine ad, the right advertising headline attracts, persuades, and retains the most loyal and valuable customers. It’s true, a great headline makes all the difference. It’s been proven over and over that just by changing a headline, one can increase an ad’s profitability by two, three, even five times. Advertising Headlines that Make You Rich is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers’ businesses―the kind of headlines that produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his most prized possessions which is his carefully chosen, market-tested set of advertising headline templates that can truly make anyone rich.Read more
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Ultimate Guide to Facebook Advertising
New Customers Are Waiting…Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
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£17.10£19.00Ultimate Guide to Facebook Advertising
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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how―in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog―and now he’ll share his secrets to success with you.
In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.
Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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The Advertising Effect: How to Change Behaviour
Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.
This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
- Discover ways for brands and products to form emotional bonds with customers
- Includes ideas for small businesses and non-profits
- Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales
Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
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Why Advertising Fails: And How To Make Yours Succeed
Uncover the secrets of properly purposed advertising
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what’s to blame―company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit―and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here’s the kicker: there’s no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world’s leading marketers, you’ll learn what you’re getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It’s not too late to turn your advertising around and start generating revenue―your business depends on it!Read more
£11.60£16.10Why Advertising Fails: And How To Make Yours Succeed
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.Read more
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The Advertising Concept Book: Think Now, Design Later
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to ‘push’ an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns – in the form of over 500 ‘roughs’ specially sketched by the author – also reinforce the book’s core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.Read more
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Self-Promotion Without Social Media: 33 Ways to Get Seen, Feel Connected, and Grow Your Business
Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active social media promotion.
Social media is often touted as an ideal platform to connect with customers and clients, but it’s becoming increasingly tougher to see results without large budgets or time spent on the platforms. Self-Promotion Without Social Media recognises this challenge and inspires readers to experiment and engage with other avenues for self-promotion.
The interactive workbook element sets Self-Promotion Without Social Media apart from other contemporary non-fiction business marketing books. The book also features interviews with small business owners, checklists for best practice, and lessons learned from the author’s own business journey.
Written and designed by Tess McCabe, author of Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers, this guide packed with actionable, tried-and-true self-promotion strategies from one small business owner to another.
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Social Media For Small Business: Marketing Strategies for Business Owners
Discover how social media can transform your business and help you attract more customers
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:
- Effective marketing strategies to get more out of your social media efforts.
- Systems to bring structure into your entire marketing approach.
- Tools to make your brand irresistible across your customer touchpoints.
- Case studies to highlight the application of the book’s principles to the real-world
- Practical strategies you can put in place immediately to see a rapid return on investment
Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
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£11.40£14.70 -
The Effect of Social Media on Adolescents’ Mental Health and Well-Being
Like, Comment, Follow, Subscribe.As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.
With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents’ Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents’ mental health and well-being while they navigate the internet.
Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.
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£8.60£9.50
