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Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market?
Digital Business Strategy – How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation.
Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation.
Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
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£25.80£28.50 -
The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies
Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman – the global lead in sales and development.
Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of ‘win-win’ and making it one of the bestselling books on sales ever published. The response to ‘win-win’ was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.
Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:
– Real-world examples
– Strategies for confronting the competition
– New content on the most common challenges and questions from the Miller Heiman workshopThe New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.
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£25.70£27.50 -
Social Media Marketing for Business 2020: Your Guide to Branding, Mastery, and Sales with Proven Formulas on Instagram, Facebook, YouTube, and Twitter. Make Money and Accelerate…
If You Want to Learn How to Make Your Business Earn More Money Using Social Media, Then You Must Take Advice Found in This Amazing Book!
Doesn’t matter if you already have a good product, you can make it even better. Social networks are a great place to market your product. With a few tips and advice, you can make your brand stand out from the rest, even if you have never used social media marketing before!
Social media are a great place for marketing, indeed, but if you are not prepared, they can be ruthless. With this book in your hands, learn all the secrets of social networking. All the whys, wheres and whens, all the dos and don’ts!
This book contains information about the rules that are behind every great social platform, so you can always be one step ahead. This book will help you master social media marketing and use it to start making more money than ever before.
Here is what you will find in this amazing book:
• Optimize the use of social media marketing! Find out what are the four reasons you don’t get results with social media.
• Lands of opportunity! Every social platform is a land of opportunity. Discover the right working model for you and increase your profit.
• Gears behind the curtains! Find out the secrets behind big platforms algorithms, make your product/service known, and start earning money!
• To err is human! But you don’t have to! Find out what are the ten most common mistakes that people make when using social media, and how to avoid them.
Improve your business now! With the expert advice and tips in this book, you will learn how to find the right model for you to work from home, and your business will boom in no time!
Scroll up, click on “Buy Now,” and Start!
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£25.60£28.50 -
Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers
Key Features
- Explore a full software stack for marketing, sales, and customer services to grow your business
- Understand how to organize, track, and build better relationships with leads and customers
- Learn to prioritize and execute your marketing tasks in an efficient way
Book Description
Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.
This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.
By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
What you will learn
- Explore essential steps involved in implementing HubSpot correctly
- Build ideal marketing and sales campaigns for your organization
- Manage your sales process and empower your sales teams using HubSpot
- Get buy-in from your management and colleagues by setting up useful reports
- Use Flywheel strategies to increase sales for your business
- Apply the inbound methodology to scale your marketing
- Re-engage your existing database using the HubSpot retargeting ads tool
- Understand how to use HubSpot for any B2B industry in which you operate
Who this book is for
This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.
Table of Contents
- Overview of HubSpot – What you MUST know
- Generating Quick Wins with HubSpot in the First 30 Days
- Using HubSpot for Managing Sales Processes Effectively
- Empowering your sales team through HubSpot
- Increasing Online Visibility Using HubSpot’s SEO Tool
- Getting Known through Social Media on HubSpot
- Expanding your reach with Paid Ads managed on HubSpot
- Conducting a Portal Audit
- Converting your visitors to customers
- Revise your database with the HubSpot email marketing tools
- Proving That Your Efforts Worked Using the Reports
- Inbound or Outbound – Which Is Better for Your Business?
- Leveraging the Benefits of the Marketing Flywheel
- Using Hubspot For all Types of Businesses
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£25.60 -
Sustainable Marketing: The Industry’s Role in a Sustainable Future
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?
Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing’s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.
This is the perfect guide for marketing and sustainability professionals working through their company’s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony’s Chocolonely, The Onlii and AkzoNobel.
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£25.60 -
The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation
This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environment where employees feel included, fully engaged, and encouraged to contribute their best efforts and ideas.Read more
£25.60 -
Matthew Dixon Collection 2 Books Set (The Challenger Customer, The Challenger Sale)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:
Matthew Dixon Collection 2 Books Set (The Challenger Customer, The Challenger Sale):
The Challenger Customer:
In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.The Challenger Sale:
Matthew Dixon and Brent Adamson share the secret to sales success: don’t just build relationships with customers. Challenge them! What’s the secret to sales success?If you’re like most business leaders, you’d say it’s fundamentally about relationships – and you’d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.Their conclusion? The best salespeople don’t just build relationships with customers. They challenge them.Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.Read more
£25.60£30.40 -
Smart Startups: What Every Entrepreneur Needs to Know–Advice from 18 Harvard Business School Founders
Two startup company founders and angel investors go inside eighteen companies founded by Harvard Business School graduates, uncovering surprising lessons for success and unexpected pitfalls essential for aspiring entrepreneurs.
Conventional “wisdom” holds that the most successful entrepreneurs in the world are born with a genius for starting companies, experience one lightning-bolt moment of inspiration after another, follow a tried-and-true process to scale to a billion dollars, and attract deep-pocketed investors at every turn.
The real story is a bit more unconventional—and much more interesting.
Would-be-entrepreneurs Catalina Daniels and James Sherman, hungry to study and apply the best practices of startups to their own ventures, studied the nuts-and-bolts of entrepreneurship as classmates at Harvard Business School. Years later, after successfully founding and exiting several companies, and as angel investors in start-ups, they were surprised to realize that their experiences greatly differed from what they had been taught in school. HBS provided a world-class education in the basics. But there was so much they learned the hard way—working in the trenches—that, looking back, they wished they’d known before starting up.
Inspired, Daniels and Sherman interviewed eighteen HBS graduates and entrepreneurs about their experiences founding companies such as Blue Apron, Rent the Runway, Gilt, and AdoreMe, probing them about what they discovered along the way and what they wish they had known beforehand. The authors bring these insights to life by showcasing the founders in their own words and giving readers the experience of chatting with these remarkable entrepreneurs over a cup of coffee No other book has unearthed advice from so many HBS entrepreneurs. The result is wisdom that challenges assumptions, destroys preconceived notions, crystalizes hunches, and articulates perceptions with a depth possessed by few people in the world.
Starting a business is hard. Seventy percent of startups today fail after their seed round, and less than ten percent achieve success for founders and investors. Faced with such a daunting threshold, aspiring entrepreneurs need all the advice, wisdom, and inspiration they can get. Smart Startups is written for them—a timeless record of essential knowledge that can help them avoid failure and achieve success.
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£25.50£28.50 -
Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition
Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students’ understanding of the content and boost the skills required to tackle the NEA with confidence.
This Student Textbook is:
> Comprehensive – gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted – structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you – boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
Business management for the IB Diploma: Prepare for Success
Enable your students to achieve success with the ultimate course companion; providing fully worked explanations of all framework requirements and topics, with practice questions and toolkit links to support and develop learning.
– Strengthen skills and build confidence with exam-style questions relating to the four key concepts: Change, Creativity, Ethics and Sustainability, and how to incorporate context and content connections into exam answers.
– Practice and revise effectively with a range of high achieving example answers, and demonstrations on the strategies used to reach them.
– Business management toolkit feature highlights the essential tools in the new course with tasks designed to support understanding.
– Achieve the best grades through advice given from a highly experienced author on how to approach each topic, with top tips and how to avoid common mistakes.
– Answers are available to download for free: www.hoddereducation.com/ib-extrasRead more
£24.70 -
The Accounting Procedures Guidebook: Fourth Edition
The typical business needs a system of policies and procedures in order to reduce errors, minimize fraud, and maintain tight control over its operations. The Accounting Procedures Guidebook contains the detailed procedures and forms needed for every accounting system, from accounts payable to treasury, as well as for such operational areas as order entry, shipping, purchasing, and receiving. Procedures are separately stated for manual and computerized accounting systems. The book also addresses how to create and enforce procedures, as well as when to update them. In short, this book provides the baseline policy and procedure information needed to enhance the operations of any business.Read more
£24.50 -
Construction Accounting: Fourth Edition
Construction Accounting addresses every aspect of the accounting for a construction business. The intent is to not only explain accounting concepts, but also provide examples and show how an accounting system can be constructed and operated. The book pays particular attention to unique aspects of construction accounting that are not encountered in other industries, including the job cost ledger, change orders, back charges, percentage of completion calculations, and the treatment of anticipated losses on contracts. In short, Construction Accounting is the go-to source for information about the accounting for a construction firm.Read more
£24.50 -
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
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£24.50£26.60 -
Great Debates in Tort Law (Great Debates in Law)
Exploring the key discussions and arguments in tort law, this book enables students to get a deeper and more rounded understanding of the subject.Part of the Great Debates series, it is an engaging introduction to the more advanced legal concepts, such as negligent breach of duty and vicarious liability. Each chapter is structured around questions and debates that provoke deeper thought. It features summaries of the views of notable experts on key topics and each chapter ends with a list of further reading.
This book is ideal for use by ambitious students alongside a main course textbook, encouraging them to think critically, analyse the topic and gain new insights. The development of these skills and the discursive nature of the series, with an emphasis on contentious topics, means the book is also useful for students when preparing their dissertations. Suitable for use on courses at all levels, this book helps students to excel in coursework and exams.
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£24.40£28.50Great Debates in Tort Law (Great Debates in Law)
£24.40£28.50 -
Managing Your Money All-in-One For Dummies
A hands-on, power-packed guide to managing all things money
Time and money. Those are the two most important assets you have, and smart people manage both of them wisely. Managing Your Money All-in-One For Dummies is your one-stop resource to turn to when you’re ready to manage your money. It offers everything you need to confidently handle your finances. When you’re ready to create a budget, pay down debt, and scale back your expenses, you’ll find the support you need here. If you’re eyeing the future, you’ll find advice on improving your credit score, saving for college and retirement, and planning an estate. As if all of that isn’t enough, this comprehensive book covers other financial topics such as buying insurance, investing in your 401(k), and so much more.
The authors of Managing Your Money All-in-One For Dummies explain how to handle your money in a way that encourages you to think and act positively, no matter what your financial situation looks like. And as you move toward financial freedom, you can come back to this book to get advice on topics that go beyond day-to-day money management, such as taking out a mortgage, investing online, and more.
- Get your financial life in order, whatever your stage of life
- Make a budget, manage your credit, and pay down your debt
- Demystify financial reports, online investing, and retirement plans
- Save for college and learn how to balance your saving and spending habits in any economy
- Navigate the new norm of online banking
Spend some time learning how to manage your money today. It’ll be a wise investment of both of your most valuable assets.
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£24.30£29.40Managing Your Money All-in-One For Dummies
£24.30£29.40 -
Accounting for Non-Accountants
Accounting has a reputation as a technical and jargon-heavy subject, but there is no reason why those without formal training cannot master the basics of interpreting accounts and making good decisions.
Accounting for Non-Accountants assumes no prior knowledge of the subject area and is designed to serve as an introductory text for managers and non-specialists who wish to gain an oversight of the accounting discipline. The book covers both financial and management accounting in sufficient detail to allow data to be interpreted but in a clear and accessible manner so the reader can quickly gain an understanding of the basic principles of the subject area.
Now in its 12th edition, Accounting for Non-Accountants has been fully updated to the latest regulatory requirements including the UK GAAP framework, International Financial Reporting Standards (IFRS) and International Accounting Standards (IAS). The final chapter focuses on the impact of changes in the economic environment on businesses and there are introductions to areas including tax, transfer pricing and creative accounting. This practical guide includes review questions in each chapter, with answers and workings where appropriate, and is supported online by over 200 questions and a glossary to develop a firm understanding of all topics.
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£23.70 -
E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
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£23.70 -
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.
This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
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£23.70 -
Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
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£23.70 -
The Scottish Legal System
The Scottish Legal System sets out to present the legal system and law of Scotland as a unique and constantly changing human enterprise’ and places the Scottish legal system in its broader political and social contexts. This is achieved by covering not only the central aspects of the system, such as the courts and the legal profession, but also the border areas with constitutional law and jurisprudence. This well established text provides an up-to-date treatment of all significant developments affecting the Scottish legal system.Read more
£23.70£39.90The Scottish Legal System
£23.70£39.90 -
Artificial Intelligence Basics: A Non-Technical Introduction
User level: BegRead more
£23.70 -
THE GO TO MARKET HANDBOOK FOR B2B SaaS LEADERS: HOW TO STACK THE ODDS IN YOUR FAVOUR WHEN SCALING YOUR SOFTWARE BUSINESS
There are few people we admire more than the Founders and Leaders of software companies who have the courage, determination and, some might say, sheer madness to put their livelihoods and reputation on the line, to leave their own ‘dent in the universe’. It’s a day to day, up at dawn, pride swallowing siege to lead such a business. And we know this for a fact because we’ve walked in your shoes many times.Over the last 25 years, we’ve been involved in the start-up, scale up and exit of several successful technology businesses, that between them have realized close to billion dollars of shareholder value. But along the way we’ve also had more than our fair share of disappointments and have the mental scars and bruising to prove it. We’ve made mistakes and fallen in what felt like bottomless pits. But fascinatingly enough, we learned as much from the ones that didn’t work, as we did from the successes. It’s these lessons which we thought we’d share in this book.
So, who is this book for? We think there are three use cases here, so let’s expand.
Firstly, you could be a Founder who has raised seed money or achieved a Series A and who set off like a rocket in the early years, conquering all before them. But something has happened.
For some reason the business is not growing as fast as you’d once hoped. Without perhaps knowing why, sales have started to slow, and some air has come out of the tyres amongst key stakeholders. Renewals are harder to achieve, once automatically accepted upsells are being rejected and pricing is being squeezed. There’s a sense that the business needs a re-set and perhaps fresh ideas, and energy are needed to get the team back to smashing targets
What we’ve learned is that if things have started to slow, especially from a sales point of view, it’s generally down to one of two things. Either the core value proposition has become lost somewhere in the heat of battle and has shifted with or without your knowledge. Or the sales team have lost their way and need some fresh inspiration. We’ll address both these issues (and many more) in this book. Sometimes it’s a combination of both, sometimes it’s something different, but these are two most common reasons we’ve found. If this is you, we hope this book will provide some fresh inspiration.
The second use case would be a Technical Founder who has created some brilliant software but is unsure about how to go to market. Without trying to sound too like Liam Neeson, creating a highly effective sales and marketing plan requires a particular set of skills and experience.
You might well be thinking it’s time to invest in an expensive sales team, and that might be the right answer. But before you do that, it might be worth reading this book because it contains a set of workbooks that will significantly stack the odds in your favour of gaining repeatable sales traction.
Finally, this book is for Founders who are starting out on the SaaS journey and thinking about where to begin. You’ve come up with a great idea on how you might change the world for the better, but before you go all in, feel like you’d like to understand the Go to Market process more.
This book is made up of ten workbooks which we recommend you follow sequentially and take time at the end of each chapter to reflect and then take action. We’ll teach you how to prepare your pain statement and then test it on personas within your target market. We’ll discuss how to uncover your perfect customer and what an Economic Buyer looks like. We’ll build Market Maps and debate the best ways you can become famous in your chosen field. We’ll look at Product Messaging, packaging, and pricing and at the very end we’ll show you how to put together an exciting Investor Proposition for when you need to raise capital. At its heart, this book is a Go to Market Handbook for SaaS Leaders because there’s nothing more important than hitting your sales targets.
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£23.70 -
Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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£23.60 -
The Fall of Advertising and the Rise of PR.
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.Read more
£23.20 -
OBSTACLES in SEO: How to Navigate through Internet Problems, Overcome Difficulties and Achieve all your Financial Goals (3) (The Seo Secrets)
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
Even though social networks are growing faster you need to be found!
Users flock to a site/profile site because of its visibility….
If you’re ready to make yourself known on all fronts???
For example, the Google Browser (for everyone just Google) today is the most searched “site”, and unlikely to be replaced in the short term.
If you are a smart trader you can not afford not to be found and, believe me, most out there is not “visible” in the eyes of users (possible buyers)!
Knowing where to put your hands or wanting to delegate your “web presence” will no longer be so difficult/impossible…
Nowadays knowledge is the new business: learn how to exploit information, even and especially your own!
Whatever your current skill level, there’s always a new place to take your story (of your business or personal brand)…
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
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£23.20£29.00 -
The Accounting Controls Guidebook: Fifth Edition
Controls are an essential ingredient of the modern business, since they can reduce error rates, minimize fraud, and ensure that procedures are completed in a consistent manner. The Accounting Controls Guidebook reveals the controls you need for every accounting system, from billings to financial reporting, in addition to such operational areas as order processing, shipping, and receiving. Controls are separately stated for manual and computerized accounting systems. The book also addresses types of controls, control principles, the proper balance of control systems, and how to construct a system of controls. In short, this is the essential desk reference for the accountant who wants to install and maintain a well-constructed system of controls.Read more
£23.10£24.50The Accounting Controls Guidebook: Fifth Edition
£23.10£24.50 -
Financial Shenanigans, Fourth Edition: How to Detect Accounting Gimmicks and Fraud in Financial Reports (PROFESSIONAL FINANCE & INVESTM)
The bestselling classic from the “Sherlock Holmes of Accounting”―updated to reflect the key case studies and most important lessons from the past quarter century.
This fourth edition of the classic guide shines a light on the most shocking frauds and financial reporting offenders of the last twenty-five years, and gives investors the tools they need to detect:
•Corporate cultures that incentivize dishonest practices•The latest tricks companies use to exaggerate revenue and earnings•Techniques devised by management to manipulate cash flow as easily as earnings•Companies that use misleading metrics to fool investors about their financial performance•How companies use acquisitions to hide deterioration in their underlying business
This new edition focuses on the key case studies and most important lessons from the past quarter century, and brings you up to date on accounting chicanery in the global markets. Howard Schilit and his team of renowned forensic accounting experts expose financial reporting miscreants and unveil the latest methods companies use to mislead investors. You’ll learn everything you need to know to unearth deceptive reporting and avoid costly mistakes.Read more
£23.00£27.50 -
Scientific Research in Information Systems: A Beginner’s Guide: 0 (Progress in IS)
This book is designed to introduce doctoral and other higher-degree research students to the process of scientific research in the fields of Information Systems as well as fields of Information Technology, Business Process Management and other related disciplines within the social sciences. It guides research students in their process of learning the life of a researcher. In doing so, it provides an understanding of the essential elements, concepts and challenges of the journey into research studies. It also provides a gateway for the student to inquire deeper about each element covered. Comprehensive and broad but also succinct and compact, the book is focusing on the key principles and challenges for a novice doctoral student.Read more
£23.00£52.20 -
Run It Like a Business: Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money–Without Losing the Art
TEDx speaker Aubrey Bergauer―“the Steve Jobs of classical music”―reveals how to run a successful arts business in the post-pandemic era, adapting for-profit methods for not-for-profit goals. In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There’s no reason arts organizations should struggle to make ends meet. And now, with arts-tested strategies from Aubrey Bergauer, they won’t. This foolproof guide shows how to reach new levels of engagement―while always putting art first. Running your arts organization like a business is your path forward to: Grow audiences and keep them coming back again Make our organizations more inclusive Get younger attendees in the seats and on the donor rolls Generate millions more dollars in revenue Continue to create the art we love―without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn’t mean they shouldn’t make money; it means the money they make goes back to fund the mission―whether that’s music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.Read more
£23.00£23.70 -
Advanced Technical Analysis: A Guide to High Probability Trading by Aligning with Smart Money
****Amazon allows spam and inaccurate reviews so please read verified purchase reviews before making a decision****Jonathon, or simply Jon, has been trading various markets such as stocks, currencies, options, futures, and commodities since early 2014. His limited free time in the United States Navy (2014 – 2018) was spent studying charts and playing video games. He shares his experience and opinions with other aspiring traders so they may find a better chance of success than relying on their own. You can find his Instagram profile @jonfibonacci.
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£22.90 -
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
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£22.80 -
Mental Capacity Act 2005 Code of Practice: Code of practice giving guidance for decisions made under the Mental Capacity Act 2005
Mental Capacity Act 2005 Code of Practice Code of practice giving guidance for decisions made under the Mental Capacity Act 2005 Details: The Mental Capacity Act 2005, covering England and Wales, provides a statutory framework for people who lack capacity to make decisions for themselves, or who have capacity and want to make preparations for a time when they may lack capacity in the future. It sets out who can take decisions, in which situations, and how they should go about this. The Act received Royal Assent on 7 April 2005 and will come into force during 2007. The legal framework provided by the Mental Capacity Act 2005 is supported by this Code of Practice (the Code), which provides guidance and information about how the Act works in practice. Section 42 of the Act requires the Lord Chancellor to produce a Code of Practice for the guidance of a range of people with different duties and functions under the Act. Before the Code is prepared, section 43 requires that the Lord Chancellor must have consulted the National Assembly for Wales and such other persons as he considers appropriate. The Code is also subject to the approval of Parliament and must have been placed before both Houses of Parliament for a 40-day period without either House voting against it. This Code of Practice has been produced in accordance with these requirements. The Code has statutory force, which means that certain categories of people have a legal duty to have regard to it when working with or caring for adults who may lack capacity to make decisions for themselves.Read more
£22.80 -
Sales Growth: Five Proven Strategies from the World’s Sales Leaders
The challenges facing today’s sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.
There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it―as well as how they are creating the capabilities to keep growing in the future.
Based on discussions with more than 200 of today’s most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they’ve overcome the challenges encountered in the quest for growth.
The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you’ll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You’ll also discover what it takes to find big growth in big data, develop the right “sales DNA” in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function.
Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth.
Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today’s competitive market.
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£22.80 -
Study Guide to Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications (New York Institute of Finance S)
This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotations, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today’s financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.Read more
£22.60£30.30 -
Breaking Law (The Return of): The Judge’s Inside Guide to Your Legal Rights & Winning in Court or Losing Well: A judge’s guide to your legal rights & winning in court or losing…
Breaking Law, a judge’s inside guide to everything you need to know about your legal rights is back: bigger, better and bang up to date. Written by Stephen Gold, a civil and family judge, legal broadcaster and journalist, this self-help best-seller has been significantly expanded with over 25 new chapters added to make this a 77 chapter bumper second edition covering even more of the legal problems we may all encounter at some time in our lives. So whoever you are – litigant in person, consumer or business owner and you can even be a professional lawyer or legal trainee to derive benefit from the book – you will find entertaining and enormously practical advice, written in straightforward language, direct from the judge’s pen to help you succeed in your dispute – or at least lose well. Been overcharged at a supermarket? Overlooked in a relative’s will? Sold duff goods? Sued for repossession by mortgage lender or landlord? Threatened by being left penniless after a divorce? You can find help here. But now in this second edition, you will also be armed to challenge that parking ticket, cope with a speeding or drink-drive prosecution, get your money back on a Covid cancelled holiday, resist excessive service charges from your landlord and much, much more. And Breaking Law Iooks like being the first book available to cover the new no-fault divorce laws that are due to come into force in April 2022. But Stephen does much more than explain rights. He takes you through how to behave in court (including how to cross-examine) whether it’s a face-to-face or remote hearing. And the book is full of templates: letters to help you win without a court case; documents you can use if the dispute goes to court; and documents such as the change your name deed, the cohabitation agreement, the pre-nuptial agreement, the anti-gazumping agreement, the no-sex agreement and the longest will in the world from which you can chose who inherits and who doesn’t. Throughout, Stephen’s advice is illuminated by tales of how his own disputes with a myriad of businesses have gone. No disputes with the twins Ron and Reg Kray, though. He was their lawyer and there’s a fascinating account of his professional relationship with them and his discovery of what became of Ron’s brain. If you do think you need a lawyer, Stephen provides plenty of ideas of how to get legal advice before handing over any money along with how to source professional help in and out of courts and tribunals for those who cannot afford legal fees (and who can?!). From the moment you get out of bed, you could suddenly find yourself needing this book. So don’t wait till the worst happens, get a copy and keep it handy like thousands of others have done over the last five years.Read more
£22.10£23.80 -
How Finance Works: The HBR Guide to Thinking Smart About the Numbers
Based on a popular class taught by a Harvard Business School professor.If you’re not a numbers person, then finance can be intimidating and easy to ignore. But if you want to advance in your career, you’ll need to make smart financial decisions and develop the confidence to clearly communicate those decisions to others.
In How Finance Works, Mihir Desai–a professor at Harvard Business School and author of The Wisdom of Finance–guides you into the complex but endlessly fascinating world of finance, demystifying it in the process.
Through entertaining case studies, interactive exercises, full-color visuals, and a conversational style that belies the topic, Professor Desai tackles a broad range of topics that will give you the knowledge and skills you need to finally understand how finance works. These include:
- How different financial levers can affect a company’s performance
- The different ways in which companies fund their operations and investments
- Why finance is more concerned with cash flow than profits
- How value is created, measured, and maximized
- The importance of capital markets in helping companies grow
Whether you’re a student or a manager, an aspiring CFO or an entrepreneur, How Finance Works is the colorful and interactive guide you need to help you start thinking more deeply about the numbers.
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£22.10£23.80 -
Fundamentals of Marketing
How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company’s success in the future.
In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.
Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth.
Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.
Digital formats and resources
The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
– The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
– The book is accompanied by the following online resources:For everyone:
Case insight videos
Library of video links
WorksheetsFor students:
Employability guidance and marketing careers insights
Author audio podcasts
Multiple choice questions
Flashcard glossaries
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Marketing resource bank
Pointers on answering the discussion question at the end of each chapter of the book
Figures and tables from the book in electronic format
Transcripts of the case insight videosRead more
£22.00£42.70Fundamentals of Marketing
£22.00£42.70 -
Efficient Accounting with Xero: The definitive guide to optimizing your accounting with proven techniques and best practices
Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business
Purchase of the print or Kindle book includes a free PDF eBook
Key Features
- Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
- Master the use of Xero and implement best practices to avoid costly errors
- Learn techniques for recording and managing financial data efficiently
Book Description
Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.
You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.
By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.
What you will learn
- Understand why Xero is the best choice in accounting software for your SMB
- Easily set up or convert to Xero for a service- or product-based business
- Reconcile cash and related transactions effortlessly
- Track and depreciate capital assets purchased by and used in the business
- Produce customized reports tailored to your specific need
- Use Xero to make informed and timely decisions and become a better business owner or advisor
Who this book is for
This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.
Table of Contents
- Xero Basics – Subscriptions and when to use
- Exploring Bank Feeds – The heart of Xero
- Dialing in your organization’s settings in Xero
- Restart with The Fresh Start Method
- Conversion to Xero Made Easy
- Recording and Reconciling the Bank
- Invoicing and the Sales Process
- Manage Bills and purchases with Procure to Pay in Xero
- Using Xero On the Go
- Fixed Asset Management in Xero
- All You Need to Know About Manual Journals in Xero
- Correcting Mistakes with Find and Recode
- Run and customize Basic Reports In Xero
- Advanced Reporting with Business snapshot and Short-Term Cash Flow
- Create Custom Reports in Xero with the Layout Editor
- Run Your Practice with Xero HQ
- Practice wide Reports Templates in Xero
- Exporting your Data and Reports out of Xero
- Apps, Apps, Apps
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£21.80 -
SEO For Dummies, 7th Edition
Up relevance scores, improve page speed, optimize voice search questions, and more!
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?”
By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You’ll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.
- Develop a search strategy and use new SERP features
- Maximize the effects of personalized search
- Analyze results with improved analytics tools
- Optimize voice search strategies
There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
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£21.80£24.70SEO For Dummies, 7th Edition
£21.80£24.70 -
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Boost sales results by zeroing in on the metrics that matter most
“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.”
―Arthur Dorfman, National Vice President, SAP“Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.”
―Mike Nathe, Senior Vice President, Essilor Laboratories of America“The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field―and this book tells how do to that in an easy-to-understand, actionable manner.”
―Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions“There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.”
―John Davis, Vice President, St. Jude Medical“Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.”
―Bob Kelly, Chairman, The Sales Management Association“A must-read for managers who want to have a greater impact on sales force performance.”
―James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University“This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!”
―Anita Abjornson, Sales Management Effectiveness, Abbott LaboratoriesAbout the Book:
There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed?
Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover:
- The five critical processes that drive sales performance
- How to choose the right processes for your own team
- The three levels of sales metrics you must collect
- Which metrics you can “manage” and which ones you can’t
- How to prioritize conflicting sales objectives
- How to align seller activities with business results
- How to use CRM to improve the impact of coaching
As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.”
Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
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£21.80£25.60
