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Starting a Business in Ireland (8th edition): The Guide & Directory
For over 30 years, STARTING A BUSINESS IN IRELAND has been THE book that would-be entrepreneurs are advised to read before setting out on their entrepreneurial journey.
Updated for its 8th edition, STARTING A BUSINESS IN IRELAND takes readers through all the stages in starting a business, including:- Getting Started
- Researching Your Idea – and Market
- Writing Your Business Plan
- Financing Your Start-up
- Implementation.
A final chapter, Moving to Ireland to Start a Business, offers advice to non-residents on business incentives, business structures and taxation, and residency requirements.
The book also includes the most comprehensive directory available of State, EU and private sector organisations that provide assistance to start-ups and small businesses.Read more
£21.80 -
BECOME A MASTER OF CLOSING SALES: The Ultimate Course on Closing Deals
Sales is one of the oldest professions in the world.
Millions of people on this planet are dependent on selling skills to earn their livelihood.
No business can survive without sales.
Unfortunately, almost 1/3rd of salespeople quit this lucrative career every year.
And 50% of companies shut their doors within the first 5 years.
This trend will go on and on and on until we realize how important it is to learn and master the art of selling if we want to survive and thrive in the ruthless world.
And the companies, who don’t realize, will keep hiring new people and firing old ones.
Similarly, the salespeople who don’t realize how important it is to learn salesmanship will keep changing jobs… places… industries… until they decide one day to leave the sales career forever. Succeeding in sales will become sour grapes.
However, one can always find some businesses, entrepreneurs, self-employed, and salespeople who love to challenge themselves that no matter how broke they are… how weak they are… how small they are… they will keep learning and growing until they become Champion of Champions.
This book is written for these ‘Never give up salespeople and marketers.
In this ultimate course, you’ll discover and learn many powerful closing techniques to close one sale after another.
What You Will Learn
- A type of communication with the prospect where the more the salesman and the prospect talk to each other the further they would move away from closing the deal.
- 10 essential steps in the entire sales process and out of these 10, these 3 are the most important.
- 20 most powerful closing techniques to close one sale after another
- How to establish your superiority against your competitors while closing the sales
- 29 questions to find out the prospect’s most hidden objections
- What is the highest-paid salespeople’s favourite strategy to sell more and more and more with lesser and lesser and lesser efforts, time, energy, and resources
- A type of communication with the prospect where even if the prospect loves the salesman’s product then also he may never give the order
- How by simply understanding this Triangle Theory could make one a successful salesman in his organization even if he has never sold a single thing in his life
- 42 most seductive words in the world of selling and how to use them in the sales pitch
- How to lower the price resistance in the prospect’s mind
- How one businessman’s creative selling idea was responsible for skyrise buildings all across the world? Any smart entrepreneur could use this strategy to sell the most sceptical prospects
- A type of communication with the prospect where the prospect is buying on salesman’s terms without raising any objections. It’s a dream sale for every salesman
- If one knows these 85 words while speaking and writing to three kinds of prospects, he could take attention of any prospect
- 8 fears of prospects which stop them from buying
- 4 steps a salesman needs to follow in every sales call if he doesn’t want to lose the deal to competitors
- How to treat customer’s objections
- 9 ways to detect the prospect’s buying signals
- A type of communication with the prospect which may bring sales most of the times but also keeps the salesman struggling to get the most profitable deals
- Which is the toughest objection to deal with
- How to create value in the prospect’s mind
- 58 question to gain agreement from prospects
- How small businesses could defeat giant organizations if they are competing for the same deal
- 6 reasons why your existing customer may leave you FOREVER
- 3 most common buying signals given by a prospect
- 175 Hard-Hitting Closing Questions Every Salesperson Should Remember to Close More and More Deals Everyday
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£21.60 -
Agricultural Accounting: Third Edition
Agricultural Accounting addresses every aspect of the accounting that one might encounter in a farm, ranch, or related business. The intent is to not only explain accounting concepts, but also to provide examples and show how an accounting system can be constructed and operated. The book pays particular attention to unique aspects of agricultural accounting that are not encountered in other industries, including special valuation rules for inventory, hedging transactions, dealing with cooperatives, and recording non-current farm assets. In short, this book is an essential desk reference for anyone engaged in agricultural operations.Read more
£21.50 -
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
Our relationship with ads: it’s complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
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£21.50£24.70 -
Law in Northern Ireland
This textbook presents an engaging and thorough examination of the law in Northern Ireland.It guides students through the evolution of law-making, the legislative process, courts, and case law and presents a clear overview of the fundamental rules and principles of international law, public law, criminal law, and private law.
It contextualises the myriad legal institutions operating in the jurisdiction, sets out how criminal and civil proceedings work in practice, and provides useful information on how people become lawyers, what lawyers actually do once they become qualified, and how the legal system is funded. The appendices set out sample sources of law so that readers can familiarise themselves with what is involved in handling legal documents.
This edition has been updated following recent legal developments in Northern Ireland including the ‘New Decade, New Approach’ agreement of 2020 and the different elements of the power-sharing government, such as the proposed Languages Bill and the Northern Ireland (Ministers, Elections and Petitions of Concern) Bill. It explains the effect of Brexit, in particular the new concept of ‘retained EU law’ and the effect of the Ireland / Northern Ireland Protocol to the EU-UK Withdrawal Agreement.
Setting out the implications of the recent UK-wide reviews of administrative law and the Human Rights Act for Northern Ireland, the book examines the work of the shadow Civil Justice Council and Family Justice Board and looks at the latest developments in the reform of abortion law. It explores new Assembly legislation that addresses the use of committal proceedings in criminal cases, the protection afforded to victims of domestic violence, and the rights of other victims, for example in relation to compensation for victims and survivors of the troubles and the appointment of an interim Victims of Crime Commissioner.
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£21.50£39.90Law in Northern Ireland
£21.50£39.90 -
Principles of Marketing, Global Edition
For principles of marketing courses that require a comprehensive text.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.Read more
£21.40£69.30Principles of Marketing, Global Edition
£21.40£69.30 -
Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))
Get search engines to rank your site as the No. 1 result with help from this comprehensive resourceWhat’s the best hiding place in the world? The second page of Google’s search results!
If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you’ll find practical and easy-to-follow advice to increase your site’s chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.
You’ll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You’ll also find out how to:
- Optimize your webpage with responsive design that makes it irresistible to Google
- Create a keyword strategy that keeps interested and engaged visitors flowing to your website
- Generate the backlinks that will teach Google you’re a trusted resource and help you climb the search engine results page
Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.
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£21.30£27.50 -
Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book
No person can ignore social media these days–and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram–and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble–in the way you want it to be.
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff–like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest–you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
- Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
- Blend your social side with your traditional marketing presence
- Become more engaging and metric your success
- Get to know your fans with user data
Wherever you’re coming from–social media strategist, site manager, marketer, or something else–social media is where your customers are. This book shows you how to be there, too.
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£21.30£27.50 -
Elliott & Quinn’s English Legal System
Elliott & Quinn’s English Legal System is the ideal companion for anyone studying law at university. Relied upon by generations of students and renowned for its wide-ranging coverage and engaging writing style, this text also includes a variety of features to support your study making it your definitive guide to all aspects of the English legal system.
Updated annually with all major case law and legislative developments, this twentieth edition includes coverage of:
● High profile campaigns, such as the #Metoo movement and upskirting, on law reform;
● The factors causing a recruitment crisis in the judiciary;
● The government’s response to the Lammy review;
● The impact of legal aid and funding cuts on the Criminal Bar and Criminal Defence Solicitors firms;
● Key cases including Sir Cliff Richard v BBC in relation to human rights, Lee v Ashers Baking Company on discrimination and the Pimlico Plumbers case in relation to the gig economy.
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£21.20 -
Millionaire Mission: A 9-Step System to Level Up Your Finances and Build Wealth
There’s a better way to do money. Taking control of your financial freedom is simpler than you think. In fact, your money should work harder than you do.Brian Preston, host of The Money Guy Show and cofounder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have.
Remember “PEMDAS” from grade school? It’s an acronym that helps break down complex math problems into simple steps. When it comes to managing your money, following a similar process–the Financial Order of Operations– will demystify your dollars and show you the way to build transformative wealth with the tools you already have available:
- Keep Your Financial Life Out of The Ditch (Cover Your Highest Deductible)
- Love That Free Money (Max-Out Your Employer Match)
- The Joneses Are Broke and Miserable (Pay Off High Interest Debt)
- Rainy Day Done Right (Build Emergency Reserves)
- Tax-Free Armageddon (Max-Out Tax-Free Growth with Roth and/or HSA Contributions)
- Max-Out Retirement Options
- Building That More Beautiful Tomorrow (Leverage Hyper Accumulation)
- Funding Abundance Goals (Prepay Future Expenses)
- Debt-Freedom (Prepay Low-Interest Debt)
Millionaire Mission helps you account for your blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
You can own your time and own your life. Stop worrying so much about money and start focusing on what really matters to you. Millionaire Mission will do more than help you optimize your army of dollar bills–it will motivate you to be the best version of your financial self. What do you have to lose? Let’s discover what small decisions you can make today to move you closer to your more beautiful tomorrow.
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£21.20 -
Profit First for Restaurants: Transform Your Money-Eating Restaurant Into a Cash-Making Machine
People don’t open restaurants because they just want to start a business. People open restaurants because they are building a dream.
You can create the restaurant of your dreams, be profitable, pay your vendors, your staff, yourself, and savor the joys of hospitality, without the stress and uncertainty.
You don’t have to struggle to make it in the restaurant business. As a matter of fact, that could be the thing holding you back from real success.
In this book, you will:
· Setup a proven cash management system designed for restaurants.
· Build (or rebuild) your business model to maximize profit.
· Dial in all your expenses and find money (with tools!).
· Understand your numbers better than ever before.
· Learn a marketing strategy guaranteed to put “butts in seats”.“Profit First for Restaurants is a comprehensive view into cashflow management specific to the challenges all restaurant owners face with covering payroll, making profit, and accounting for potential swings in COGS. The book provides real examples of restaurant owners and their journeys.” – Angela Goodman, Founder of Valkyrie Ventures Group LLC & Owner of Famous Toastery (multiple locations)
Kasey Anton has spent her life in restaurants. They are her passion. Over the last 15 years, Kasey has built a business that specializes in helping hundreds of businesses start, grow, and thrive. And it all starts with taking your profit, first.
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£21.10 -
Choose Your Enemies Wisely: Business Planning for the Audacious Few
What’s the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything―or anyone―stop you. In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after. But first, you need to choose your enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success. Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.Read more
£21.10£24.30 -
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
In 2006, Will Guidara and Swiss chef Daniel Humm were placed at the helm of Eleven Madison Park. The establishment, a brasserie with an identity crisis, was in desperate need of magic. In 2017, Eleven Madison Park was named the best restaurant in the world, legendary for its memorable, over-the-top, bespoke hospitality as much as its food. How did Eleven Madison Park pull off this radical transformation? The answer is simple – its world-class hospitality. Guidara’s team would send a family who had never seen snow to Central Park with a sled on a snowy night or track down the cab that a guest had left their iPhone in to retrieve the device. And his hospitality extended beyond the dining room and into the kitchen, where he encouraged his entire restaurant team to learn continuously, tap into their own passions, and think like owners no matter their roles. We can all transform ordinary business transactions into an extraordinary hospitality experience. Through sparkling stories of Guidara’s journey through the restaurant industry, featuring the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do – for ourselves, the people we work with, and the people we serve.Read more
£20.99£25.99 -
FIA Foundations in Management Accounting FMA (ACCA F2): Practice and Revision Kit
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.Read more
£20.90 -
FIA Foundations of Financial Accounting FFA (ACCA F3): Practice and Revision Kit
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media s suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.Read more
£20.90 -
The Advertising Effect: How to Change Behaviour
Want to know how to influence other people’s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.
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£20.90 -
Self-Promotion Without Social Media: 33 Ways to Get Seen, Feel Connected, and Grow Your Business
Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active social media promotion.
Social media is often touted as an ideal platform to connect with customers and clients, but it’s becoming increasingly tougher to see results without large budgets or time spent on the platforms. Self-Promotion Without Social Media recognises this challenge and inspires readers to experiment and engage with other avenues for self-promotion.
The interactive workbook element sets Self-Promotion Without Social Media apart from other contemporary non-fiction business marketing books. The book also features interviews with small business owners, checklists for best practice, and lessons learned from the author’s own business journey.
Written and designed by Tess McCabe, author of Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers, this guide packed with actionable, tried-and-true self-promotion strategies from one small business owner to another.
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£20.90 -
2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts
Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.
The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.
It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.
One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.
Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.
Here is a snapshot of what it contains:
Free Resources
1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)
2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)
3) Building Your Bio Blueprint (Valued at €59/£50/$59),
4) An invitation to join my private Facebook Group.
The Potential of Social Media as a Lead Generation Tool
Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative
Consistently Better Content
Brand Awareness Content
Consideration Content
Conversion or Sales Content
Advocate Content
How to Get Social Media Posts Seen by More People
Fostering Engagement: The Power of Two-Way Communication on Social Media
AI Powered Social Media
Augment Organic Reach with Paid Ads
Review Performance to Inform Future Campaigns
How to Maximize the Benefits of Your Content Calendar
Social Media Prompts for 2024
Week to View Diary
The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!
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£20.90 -
Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing
In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose.
Customer Insight Strategiesoutlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers – ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size.
Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.
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£20.90 -
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.
Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
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£20.90 -
The Commercial Charity: How Business Thinking Can Help Non-Profits Grow Impact and Income
Contrary to popular perception, charities and non-profits now generate over half their total income by selling goods and professional services.
Charities of all shapes and sizes are increasingly targeting commercial growth to help fulfil their aims, and commercial income within the sector has doubled since the year 2000. Big opportunities exist, and The Commercial Charity will help any professional in the sector to take advantage of them and increase the social and financial impact of their organization.
Using a wealth of examples, The Commercial Charity demonstrates the wider societal benefits of taking a professional approach to commercial income and harnessing business to bring about change. It provides a process for creating a clear, integrated strategy, outlining a methodology for developing ideas and scaling innovations, while providing an ethical model for marketing and selling them. With interviews from leaders of many of the most successful charities including the National Autistic Society, NSPCC and British Asian Trust, this book will show readers how to evolve their organization into a professional, commercially-adept non-profit. Ultimately, readers will learn how to successfully use business principles and techniques not just to raise money, but to create long lasting and self-sustaining social impact.
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£20.90 -
Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales
In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
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£20.90 -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
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£20.90£26.60 -
Investing All-in-One For Dummies
Make the most of your investment portfolio with a mix of assets from stocks to real estate to cryptocurrency
There’s nothing more satisfying than seeing the balance of a financial account grow month over month. But before that can happen, you need to know the best places to invest your money. Who can you trust for solid, reliable investing advice?
Investing All-in-One For Dummies offers sound guidance for investors at every level. Whether you’re stumped by stocks, baffled by bonds, mystified about mutual funds, or curious about cryptocurrency, this book gives you a solid foundation in those investing concepts and many others. After reading the expert advice and considering your risk tolerance and timeline, you can confidently choose the best investments for your financial goals.
Containing advice from 10 different Dummies investing guides, Investing All-in-One For Dummies shows you how to:
- Set short- and long-term investing goals, invest to minimize your tax hit, and develop an investing strategy using a mix of investment vehicles
- Decide when to buy, hold, or sell an investment
- Choose the right mix of stocks, bonds, and mutual funds to create a diversified portfolio
- Identify real estate investment opportunities and find the capital to make purchases
- Execute trades through an online broker instead of using a traditional investment firm
- Evaluate modern investing trends like cryptocurrency and environmental, social, and governance (ESG) investing
For anyone who wants to dip their toes into the markets or who tends to leave their investment decisions in the hands of someone else, Investing All-in-One For Dummies is the must-read resource when you’re ready to make informed decisions and pick solid investments for your financial future.
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£20.90£26.60Investing All-in-One For Dummies
£20.90£26.60 -
Starting & Running a Business All-in-One ForDummies 3e UK edition
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.
Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.
- Discusses ways to identify new business opportunities and how to put together a business plan
- Get the scoop on securing the financing you need to get started
- Includes tips on finding, managing, and retaining excellent staff
- Offers information on marketing and selling your products or services
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£20.90 -
Mooting and Advocacy Skills
Mooting and Advocacy Skills is an essential work for all those participating in and organising mooting competitions and curricular moots, written by lawyers with extensive experience of both mooting and advocacy in professional practice. This 3rd edition: covers all aspects of mooting from constructing persuasive arguments to answering questions from the judge; describes the key skills of advocacy step-by-step; demonstrates advocacy skills using an illustrative moot problem and numerous worked examples; contains 10 original moot problems covering six core subjects on the legal curriculum.Read more
£20.90Mooting and Advocacy Skills
£20.90 -
Making Decisions Judicially: A Guide for Decision-Makers
Are you involved in making decisions in court, a tribunal, or another formal decision-making environment? This book gives guidance in the skills required to reach and deliver well-structured judicial decisions.The authors (all of whom have extensive judicial and quasi-judicial experience) instruct the readers on the skills required at each stage of a hearing, including:
– ensuring there is a fair hearing process;
– standards and conduct of decision-makers;
– successful communication;
– taking into account the needs of vulnerable participants and litigants in person;
– case management;
– assessing evidence; and
– the process of reaching and then delivering a well-structured decision.The book includes practical guidance, examples, and short exercises to help the reader engage with the issues discussed and understand the skills required. Buy this book and you will have the confidence you need to make great decisions.
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£20.90£23.70 -
The Wyckoff Methodology in Depth: 1 (Trading and Investing Course: Advanced Technical Analysis)
Discover how Technical Analysis can help you anticipate market moves and become a profitable trader NOW!
Are you tired of losing money in the stock market? Have you tried countless trading methods and none of them work?
Get rid of everything that didn’t work for you and learn a professional approach: The Wyckoff Method.
Ruben Villahermosa, Amazon bestseller and independent trader, has refined and improved some of the most powerful concepts of stock market trading and makes them available to you in this book so that you too can benefit.
In this book you will learn…
- How financial markets works.
- Advanced concepts about price and volume.
- The 3 fundamental laws.
- How the accumulation and distribution processes develop.
- The 7 fundamental market events.
- The 5 phases of price structures.
- The 3 high probability trading zones.
- How to manage the position.
- And much more…!
Imagine that you open a chart and immediately you know if you should buy or sell. Imagine you know at all times who is in control of the market. Imagine you confidently run scenarios to anticipate price moves.
If you are ready to challenge yourself BUY THE BOOK NOW!
*black and white edition
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The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers (BUSINESS BOOKS)
Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion
Industry analysts report that up 70- 80% of business growth comes from existing customers.
So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?
The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.
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Avizandum Statutes on Scots Family Law: 2023-2024
Avizandum Statutes are designed specifically to provide undergraduates at Scottish universities with legislation and, where appropriate, other core materials in a readily accessible format. All materials have been selected on the basis of their relevance to university courses and appear in updated form. The lack of annotation and commentary means that the volumes are ideal for use in examinations.Read more
£20.70£23.70Avizandum Statutes on Scots Family Law: 2023-2024
£20.70£23.70 -
The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals
A comprehensive history of the evolution of technical analysis from ancient times to the Internet ageWhether driven by mass psychology, fear or greed of investors, the forces of supply and demand, or a combination, technical analysis has flourished for thousands of years on the outskirts of the financial establishment. In The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals, MIT’s Andrew W. Lo details how the charting of past stock prices for the purpose of identifying trends, patterns, strength, and cycles within market data has allowed traders to make informed investment decisions based in logic, rather than on luck. The book
- Reveals the origins of technical analysis
- Compares and contrasts the Eastern practices of China and Japan to Western methods
- Details the contributions of pioneers such as Charles Dow, Munehisa Homma, Humphrey B. Neill, and William D. Gann
The Evolution of Technical Analysis explores the fascinating history of technical analysis, tracing where technical analysts failed, how they succeeded, and what it all means for today’s traders and investors.
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AQA A-level Law for Year 2
Exam board: AQA
Level: A-level
Subject: Law
First teaching: September 2017
First exams: Summer 2019This title has been selected for an AQA approval process.
Accurately cover the breadth of content in the new 2017 AQA A-level specification with this textbook written by leading Law authors, Jacqueline Martin, Richard Wortley and Nicholas Price.
This engaging and accessible textbook provides coverage of the new AQA A-level Law specification and features authoritative and up-to-date material on the important changes to the law.
– Book 2 includes the second section of all mandatory units and both the Human Rights Law and Contract Law optional units.
– Important, up-to-date and interesting cases and scenarios highlight key points.
– Discussion and activity tasks increase your students’ understanding of more difficult concepts.
– Practice questions and ‘check your understanding’ questions to help you prepare for your exams.Authors:
– Jacqueline Martin LLM has ten years’ experience as a practising barrister and has taught law at all levels.
– Richard Wortley has taught law at all levels. He has held a number of examining and assessing roles over the past 25 years. He retired from a management position in a large FE College to work freelance in law teacher support, writing and assessment work.
– Nicholas Price is an experienced teacher of Law and an A-Level Law textbook author.Read more
£20.40£31.40AQA A-level Law for Year 2
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Save with Jamie: Shop Smart, Cook Clever, Waste Less
Let Jamie show you how to save money, time and resources in the kitchen with wholesome and delicious recipes in Save with Jamie
We all want to make the most of what we have – but how do we do that in the kitchen? In Save with Jamie, Jamie Oliver will teach you how to reduce waste and save money in your cooking, without compromising on flavour.
In this indispensable cookbook, Jamie will show you how to:
– Buy economically and efficiently
– Get the most out of your ingredients
– Save time and prevent food wasteAnd there’s no compromise – we’re talking big flavours, comfort food that makes you happy, and colourful, vibrant dishes.
Enjoy delicious recipes that won’t break the bank, including:
– SWEET AND SPICY BEEF TAGINE
– SLOW ROASTED PORK RAGU
– CRISPY SALMON TACOS
– CHICKEN AND SPINACH CANNELLONI
– MEXICAN FILLED OMELETTEWith Jamie’s bonus chapter on dishes for £1 a serving, you’re guaranteed to eat well for less.
In Jamie’s extensive collection of internationally loved and trusted cookbooks, this is the one about money saving meals.
‘There is only one Jamie Oliver. Great to watch. Great to cook’ Delia Smith
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£20.40£24.70Save with Jamie: Shop Smart, Cook Clever, Waste Less
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Human Resources Kit For Dummies
The talent professional’s one-stop reference for best practices and tips
Human Resources Kit For Dummies is the guide talent pros turn to for improving their leadership across the businesses they serve. The world of HR is full of unforeseen challenges, and this For Dummies reference will help you to handle them with grace and professionalism. This book provides tips and tricks for creating an engaging employee experience from the get-go, prioritizing employee well-being and health, navigating the recent wave of resignations, and implementing better hiring practices. In this new era of virtual offices, you’ll also learn to implement remote and hybrid onboarding and work models. Plus, you’ll explore HR technologies, learning and development strategies that get results, hiring ethics, diversity and inclusion best practices, social media uses and policies, and beyond.
- Learn all the functions of the human resources role
- Discover new software, HR best practices, and employment trends
- Make your organization more ethical with diversity, equity, and inclusion initiatives
- Get insights on how to navigate remote workers and other common HR challenges
New and working HR professionals will love this friendly, easy-to-read resource for developing HR skills. If you’re a business owner, this book can also help you recruit, hire, and retain the right people, or build an HR function that gets results!
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£20.30£25.60Human Resources Kit For Dummies
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Supply Chain Management For Dummies
Putting together all the links in the supply chain
Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization’s promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples.
- Gain a foundational knowledge of issues in supply chain management
- Learn about today’s global supply chains, plus trends like reshoring and near-shoring
- Wrap your mind around how an organization’s moving parts can be coordinated in today’s high-tech world
- Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience
This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.
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£20.30£25.60Supply Chain Management For Dummies
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The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources (MARKETING/SALES/ADV & PROMO)
Put into practice today’s winning strategy for achieving success in high-end sales!
The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It’s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here’s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes:
- Individual diagnostic exercises
- Illustrative case studies from leading companies
- Practical planning suggestions
- Provocative questionnaires
- Practice sessions to prepare you for dealing with challenging selling situations
Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
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Social Work Law: Applying the Law in Practice
Designed with the student in mind, this contemporary and creative textbook takes the fear out of learning law, and enables students to apply it to their social work practice with confidence.
Social Work Law is an exciting new textbook that supports students who are often intimidated by law as a subject. It helps them remember all the relevant Acts and legislation, and illustrates how the law can be applied in practice. Learning features such as mindmaps, end of chapter tests, and personal reflection boxes provide powerful tools for understanding and recall. It also explores key study skills to help students with essay preparation and taking a social work law exam.
Mapped to modules and based on teaching needs, it supports lectures too with up to date content and worked examples to follow throughout.
Accessible and engaging, this introduction guides readers through the modern professional and legal context of Social Work, equipping them with the tools they need to be able to think critically and adapt to whatever situation they may encounter in their practice.
Whether a qualifying student on an undergraduate degree course, an Social Work degree apprentice, or a newly qualified social worker, this is the go-to textbook for being able to understand , think critically, and apply law to your social work practice.
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£20.30£22.80Social Work Law: Applying the Law in Practice
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Trading Market Dynamics Using Technical Analysis
Trading Market Dynamics Using Technical Analysis by Constance M. Brown
Summary: Now required reading for CFTe certification Level 1 and 2 by the International Federation of Technical Analysts. Applied technical analysis is different than theory. The interaction of signal, timing, and confirmation is critical in today’s markets. Trading Market Dynamics is a detailed progression of methods that lead to a final chapter showing how they are used for trading daily intraday signals in a trader’s log from January 1-31, 2022. The methods apply for longer horizon positions or short intraday swings. The 10th book by well known author.
Chapter One – Markets or stocks should not be traded as a single symbol. There is always a leading trend to lean on using another market. The global cash flow discussion will show you how to compare markets in detailed charts.
Chapter Two – A two-part chapter that covers classic cycles. It is written in two parts as the material will become required for CFTe levels 1 and 2. Other content is being evaluated for certification.
Chapter Three – How to use MS Excel as a step-by-step guide to examine market correlation objectively.
Chapter Four – Crowd psychology and the market pressure patterns they create.
Chapter Five – Essential and written to correct industry misunderstandings and under-utilization of oscillators. Includes original charts and text of George Lane’s original week long course. Understand why you need both normalized and unbound oscillators in volatility. Learn why the best signals are NOT divergence signals but formations that repeat in the mid-range of travel giving signal probabilities.
Chapter Six – Needed to understand Brown’s entry/exit and risk assessment criteria.
Chapter Seven – This chapter tracks the entire month of January 2022 in an daily intraday trading log of NASDAQ. All the logic, study and prep each evening, then trading as a running dialog written in real-time. Time periods drop from daily down to 4-minute charts as needed. It became a period of market transition that required most of the methods described earlier in the book. The chapter in retrospect shows how applied technical analysis is used in battle during an historic rollover in the NASDAQ.
FULL COLOR, 398 pages, 8.5 by 11 inches, 2.8 pounds.
(Beginner to Intermediate level)-provided by the Author.
ISBN-978-0-578-38286-9 (alk. paper)
1. Investment analysis. 2. Speculation. 3. Technical Analysis.
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A Practical Guide To Quantitative Finance Interviews
This book will prepare you for quantitative finance interviews by helping you zero in on the key concepts that are frequently tested in such interviews. In this book we analyze solutions to more than 200 real interview problems and provide valuable insights into how to ace quantitative interviews. The book covers a variety of topics that you are likely to encounter in quantitative interviews: brain teasers, calculus, linear algebra, probability, stochastic processes and stochastic calculus, finance and programming.Read more
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Mergers & Acquisitions For Dummies
Explore M&A, in simple terms
Mergers & Acquisitions For Dummies provides useful techniques and real-world advice for anyone involved with – or thinking of becoming involved with – transactional work. Whether you are a transactions pro, a service provider tangentially involved in transactions, or a student thinking of becoming an investment banker, this book will provide the insights and knowledge that will help you become successful. Business owners and executives will also find this book helpful, not only when they want to buy or sell a company, but if they want to learn more about what improves a company’s value. The evaluation process used by M&A professionals to transact a business sale is often quite different from the processes used by owners and executives to manage those businesses.
In plain English terms that anyone can understand, this book details the step-by-step M&A process, describes different types of transactions, demonstrates various ways to structure a deal, defines methods to identify and contact targets, provides insights on how to finance transactions, reveals what helps and hurts a company’s valuation, offers negotiating tips, explains how to perform due diligence, analyzes the purchase agreement, and discloses methods to help ensure the combined companies are successfully integrated. If you’re getting involved with a merger or an acquisition, this book will help you gain a thorough understanding of what the heck is going on. Updates to this second edition include quality of earnings reports, representation and warranty insurance, how to hire investment bankers, changes to the offering documents, the rise of family offices, and the ubiquity of adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) as a basis for valuation.
- Understand the merger and acquisition process in a simple, easy-to-understand manner
- Learn the nomenclature and terminology needed to talk and act like a player
- Determine how to hire the people who will help you conduct M&A deals
- Discover tips on how to successfully negotiate transactions
Mergers & Acquisitions For Dummies is a great choice for business owners and executives, students, service providers, and anyone interested in M&A transactions.
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£20.30£25.60Mergers & Acquisitions For Dummies
£20.30£25.60
