Dictionaries
-
A Dictionary of Business and Management (Oxford Quick Reference)
This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. In its sixth edition, it features the very latest developments, such as those relating to information technology (including mobile technology), and the financial crisis and the subsequent sovereign debt crisis. Entries have been updated to refer to recent events and news in the field, for example the LIBOR scandal.Over 100 new entries have been added including bitcoin, Cog’s Ladder, mobile commerce, Six Sigma, social media, theory of institutional deficiencies, and zero-hours contract. Furthermore, there is expanded coverage of areas such as financial regulation and corporate social responsibility, with a number of new entries offering insight into these topics, including aw-shucks defence and Financial Conduct Authority.
The new edition of this established bestselling dictionary elucidates modern financial and management jargon, defining entries in a clear, concise, and accessible manner. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A―Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Read more
£11.60£12.30 -
A Dictionary of Marketing (Oxford Quick Reference)
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management.Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
Read more
£12.20£13.30A Dictionary of Marketing (Oxford Quick Reference)
£12.20£13.30 -
The American Sign Language Phrase Book (NTC FOREIGN LANGUAGE)
The authoritative source on ASL is better than ever with more than 50 new phrasesFor more than 20 years, The American Sign Language Phrase Book has been the go-to guide for the hearing impaired and those who need to communicate with them including family, teachers and friends. Now this classic by ASL leader Lou Fant has been updated by his wife Barbara Fant to include signs for today’s lifestyle.
Read more
£16.10
