Ethics
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Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization
How can you be an ethical corporate citizen in an increasingly complex, multiple-stakeholder world? This is the most pressing question facing businesses today, small and large, local and global. Business Ethics is a thorough yet accessible exploration of the main ethical theories and how these apply to the major stakeholders facing this question.Written from a truly international perspective and supported by diverse and innovative learning features, this book provides the tools and concepts necessary to understand and effectively manage ethical challenges wherever you are in the world. ‘Key Concepts’ and ‘Think Theory’ boxes ensure the essential ideas are straightforward to grasp but don’t go unchallenged, while ‘Ethics in Action’ boxes and Case Studies illustrate these ideas at play in the working world. Step into the shoes of a decision-maker with ‘Ethical Dilemma’ boxes and hear from them first hand with new ‘Practitioner Spotlight’ boxes, which feature fascinating insights from real-life practitioners on how they manage ethical decisions and what skills they consider to be crucial to success.
The fourth edition offers a wealth of new cases and examples as well as updates of favourites from previous editions, including features on AirBnB, TOMS, and McDonalds. Bespoke video interviews with the practitioners from the book and new multiple-choice questions enhance the online resources for students, while workshop and flipped classroom activity ideas support lecturers. In addition, content has been thoroughly updated across the book and online to reflect the latest developments and issues surrounding corporate citizenship, globalization, and sustainability.
Award-winning, best-selling, and up-to-date; this is the textbook of choice for those wishing to excel in business ethics.
The book is supported by an extensive range of online resources:
For students:
Practitioner Spotlight videos and web links
Additional Case Study web links
Additional Ethics in Action web links
Addition Ethics on Screen web links
Think Theory responses
Film list
Ethics career guide
Further reading
Multiple-choice questionsFor lecturers:
VLE content
PowerPoint slides
Test bank
Case bank
Sample course outline
Teaching notes for Case Studies
Teaching notes for Ethical Dilemmas
Teaching notes for Ethics in Action features
Teaching notes for Ethics on Screen features
Ideas for structured workshopsRead more
£50.90£52.20 -
Ethics in Marketing: International cases and perspectives
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing’s domain.
Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship.
This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
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£39.00 -
Sustainable Marketing: How to Drive Profits with Purpose
Shortlisted for the Business Book Awards 2022
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.
From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
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£17.50£19.00 -
The Deal Sourcers Toolkit: The Concise Guide To Setting Up A Fully Compliant UK Property Deal Sourcing Business
Welcome to the world of UK property deal sourcing. Linking cash rich, time poor investors with time rich, property educated sourcers sourcing Rent to Rent deals, Buy to Let Deals, Buy Refurbish Refinance Deals, Serviced Accommodation Deals, even Commercial Deals. To become a successful deal sourcer you need property knowledge but also to be compliant with the regulations of this sector. The deal sourcers toolkit breaks down which regulatory bodies a sourcer needs to register with, why you need to register with them and the steps you must take to actually become compliant. Don’t struggle with confusion, fear and overwhelm. Use this concise guide to confidently carry out your risk assessments and produce your own bespoke policy documents.Read more
£7.60 -
Funny Quote Notebook Lined A5 – I’m Not Responsible: Perfect to the Office and Home | Gag Gift Idea for Coworkers | Birthday and Christmas Gift for Friend| Blank 6″x 9″ Black Cover
Are you looking for an original gift?
This Notebook is perfect for personal use, or for your whole office. Get yours today!
Why should you choose this fabulous notebook?
- 100 blank wide lined white pages
- Duo sided wide ruled sheets
- Exclusive black cover with quotes
- Perfect sturdy glossy softbound cover
- Dimensions 6”x 9” (15.24 x 22.86cm)
- Can be used as a notebook, journal, diary, or composition book for school and work.
- Perfectly suited for taking notes, writing, organizing, lists, journaling, and brainstorming
Composition Notebooks are the perfect gift for any gift-giving occasion. Get yours today!
Check my other notebooks on the Author Page – Positive Daily Notebooks – and find the perfect one that will suit you, or would be ideal for that special gift for a loved one. My books carry a range of different notebooks and you will undoubtedly find the right one for you by checking through our different and exciting graphic options.
Thank you and keep amazing!Read more
£5.40
