Advertising

Amazon advertising helps to increase sales and launch new products on Amazon successfully.

Amazon advertising works, and equally, it may be easy to waste your money. This book helps you master Amazon advertising, giving you an in-depth guide from starting to an advanced level.

Amazon advertising follows a pay per click model, and marketers have spent hours to figure the correct process. This book explains how to create the advertising process and execute them successfully. This in-depth guidebook shows you:

• How to create Amazon ads
• How to carry out keyword research
• Advertising optimisation
• Different types of ads
• Advertising strategies
• How to scale your sales with your advertising

This practical book gives you the knowledge to advertise your product and grow your sales. Once you read this book, you will look into advertising differently and find ways to manage them well.

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Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

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Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

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So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

• Identify and reach your target audience
• Define and position your message
• Get the most bang for your buck
• Produce great ads for every medium
• Buy the different media
• Create buzz and use publicity
• Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

It offers extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning, insights into the creative advertising process and how messages and content are developed and a wealth of contemporary examples from around Europe and beyond.

Importantly, the book also includes coverage of the challenges of measuring and delivering tangible results. This book is the essential companion for undergraduate, postgraduate and professional students studying Advertising, Media and related subjects.

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How to turn your Amazon Ads into a well oiled machine that earns you money while you sleep!

I’ll cut to the chase. Amazon Ads work, plain and simple. You just need to understand the system. Here are just some of the things this book will show you…

• Understand Amazon search: This is where most buyers start but it’s not as straightforward as you might think.
• Categories: Learn the importance of categories and how they affect sales.
• Relevancy: Easy to get wrong. Bad news when you do. Learn what it is and why it’s so important.
• Copywriting: Learn the basics of creating better sales copy.
• Sponsored Ads: Understand the difference types of Ads and their limitations.
• Optimisation: Ads don’t always start out perfect. Learn how to interpret the dashboard data and refine your ads over time.
• Reports: Learn how to use reports to filter out the things that aren’t working and improve the things that are.
• What to do if all else fails: I won’t lie, it can happen. If it does, then there will be only a handful of possible causes. I’ll show you how to pinpoint them.

Apparently, a picture is worth a thousand words. That’s handy …

Includes over 100 images and screenshots.

You’ve done the writing. Now it’s time to do the selling. Get started now.

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Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer’s preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.

This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

• Discover ways for brands and products to form emotional bonds with customers
• Includes ideas for small businesses and non-profits
• Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales

Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

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Facebook Advertising is the new advertising platform of the digital age that is dominating the advertising industry. With over 2billion+ users on the platform facebook allows you scale to your specific target in a way no other forms of media can do. Unfortunately, Facebook ads can be categorized as the rocket science of the digital marketing industry, create effective and cost efficient ads is a very tedious and convoluted process, this book will aim to guide you into the right direction to save you from wasting ads spend, this book might be your best investment yet

This eBook will cover the following in details:

• Facebook ads guidelines
• Facebook Pixels mastery (So important!)
• Facebook Business accounts
• Different types of Facebook Ads in the eco-system, and when to use which
• Creating effective Facebook ads copy
• And much much more! Don’t wait, add to cart now!

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Looking to grow your local business to the next level and leave your competitors in the dust?
This comprehensive ebook reveals insider tactics and proven strategies for dominating local search and outpacing your competition. From optimizing your website for local search terms to leveraging Google My Business and online directories, this guide covers all the essential elements of local SEO.

But this isn’t just another run-of-the-mill SEO guide. It goes beyond the basics to share little-known tips and tricks that can give you a serious competitive edge. Discover the power of hyperlocal content, learn how to generate more online reviews, and explore advanced tactics for targeting local customers through paid advertising.

The ebook is written in a clear, easy-to-follow format that’s perfect for small business owners and marketers who are new to local SEO. But even experienced SEO professionals will find plenty of valuable insights and strategies to take their local search game to the next level.

Throughout the ebook, you’ll find practical advice, real-world examples, and step-by-step instructions for implementing each strategy. Whether you’re a local retailer, restaurant owner, or service provider, this ebook will help you improve your online visibility, attract more customers, and grow your business.
If you’re ready to crush your competitors with local SEO, download our ebook today and start your journey towards local search domination. Act now before your competitors crush your business

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How To Build A Kick-Ass Advertising Agency is the first book that delivers a comprehensive guide on to how to design, build, grow, and manage a kick-ass advertising agency. The book is built to help all sizes of agencies from one person to multinationals.

Peter’s first advertising agency book, The Levitan Pitch. Buy This Book. Win More Pitches.has helped hundreds of agencies, you guessed it, win more new business.

The new book goes deeper into 27 agency management subject areas to provide a detailed glide path to winning the advertising game in the ever-expanding and highly competitive marketing universe.

Peter’s experience in managing the world’s largest advertising agency, building his own agency, founding two Internet companies, and consulting with over 100 ad agency clients will help you build a happy, healthy, unignorable, successful lead generation agency. In this smart, entertaining book you will learn:

• What the heck is advertising today and how to create a powerful brand.
• How to build a one-page profit-oriented business plan.
• How to craft a stand-out positioning and business development plan.
• The superpower of delivering unignorable thought leadership.
• A detailed approach to lead generation.
• Account-based marketing vs. inbound.
• The importance of intellectual property.
• Talent recruitment and management.
• How to create the right personal branding.
• How to build long-term client relationships.
• Financial management.
• How to name your agency.
• How to buy and sell your agency.
• Dozens of supporting facts and figures.

This is the new Levitan Pitch… Buy this book. Grow your advertising agency faster.

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Revised and updated for 2021 with new case studies and covering the latest Google updates!

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.

Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

How would it feel to…

• Understand how Google chooses which websites to rank?
• Know exactly what keywords to target to attract people who are ready to buy what you sell?
• Have your most profitable keywords hit the top spot?
• Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains?
• Be able to write killer content that Google and your visitors love?
• Build relationships with key publication players in your industry and have them begging for your content?
• Have crafted a complete SEO strategy to laser-target your focus and get big results?

What kind of results can you achieve?

One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours.

What’s inside?

Section 1: The Foundations

You’ll learn:

• The four free ways to appear on the first page of Google
• How to identify keywords that will drive hordes of hungry traffic to your website
• The key to seeing ranking gains in just weeks
• Why snooping on your competitors is crucial, and how to steal the good bits.

Section 2: Your Website

Transform your website’s ranking by:

• Structuring it to make it easy for Google AND visitors to use
• Using content to 10x your traffic
• Transforming your blog into a sales generator
• Avoiding the SEO pitfalls that can do more harm to your website than good

Section 3: Promoting Your Website

You’ll find out:

• The exact process that took one business from 35 to 3,450 leads a month
• How to get links from national newspaper websites
• The easy way to pitch content sounding desperate
• How to get links from social media

Section 4: Designing Your SEO Strategy

SEO can be overwhelming. Replace panic with serene calm as you:

• Put everything into a comprehensive strategy
• Pick the key tasks to get results if you’re low on time
• Learn which metrics to track and which to ignore
• Implement three key practices that will ensure long-term improvement, whatever Google throws at you

“But how do I know all this is possible?”

Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim’s story shows that anyone, even if you don’t have a background in SEO, can learn what it takes to rank their website on Google.We update the book at least once a year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!

Bonuses worth over £400

You’ll also receive a FREE video review of your website’s SEO, carried out by one of the SEO experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.

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“The ad industry is in an unprecedented state of confusion. While the assertions and pomposity grow majestically, the advertising itself diminishes rapidly. Sadly there is no button we can push that will erase all the arrogance and self-delusion. Fortunately we have this book. It might be just the reset button we all need.” Bob Hoffman

Something is rotten in the state of advertising. CEOs and marketers tell us that working with agencies is painful and laborious. Agency people tell us they feel undervalued, overworked and stifled by poor processes. And the poor old punter is left faced with advertising that is at best forgettable, and at worst insulting to the intelligence. Surely Advertising can be better than this?

“This book is full of common sense. Which is rare, so it’s actually full of uncommon sense.” Dave Trott

How as a businessperson or marketer can you get the most out of your advertising budget?
What to look for in an agency or the people you choose to work with?
What can help your advertising rise above the mass of messages out there?
What can advertising agencies do to improve the quality and effectiveness of their output?

We were having a cup of tea and a chat one morning when we had the idea for this book. In our opinion, the quality and effectiveness of advertising in general is not good enough. We think the way businesses work with agencies and the way that agencies organise themselves and develop advertising needs to be improved. It’s time the advertising industry had a much-needed kick up the proverbial. So we thought it would be helpful to collect the ideas and approaches that have helped us to make better advertising for our clients over the last ten years.

Whether you’re a business owner, chief executive, marketer or brand director who works with ad agencies, or an agency chief, planner, ad exec or creative, we hope you find this book thought-provoking and challenging. Most of all, we hope it helps you make better advertising. Put the kettle on…

“Vic and Andy have come up with a foolproof way to help you discover if you are a good agency. Ask yourself: ‘Dare I give this book to all my clients?’” Steve Harrison

“Get it, read it. You’ll feel better for it. More importantly you’ll do better as a result of it.” Brian Jacobs, The Cog Blog

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Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

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Online Advertising Market Like a Pro and Explode Your Business! Do you wish you knew how to advertise Online? Do you wish you knew how to advertise Online? Would you like to know more ways to advertise your business? Is Business Advertising something you just can’t get a handle on? Whatever your reasons for wanting to learn Online Advertising this book is for you! This book is action packed full of great idea’s to help you grow your business today! In this book you will find out… -What is Online Advertising? -Using a website to Advertise! -Social Media Advertising -Creating a newsletter for Advertising -Search Engine Advertising -And much more! This book also comes with a one page Action plan you can use Immediately to help you start Exploding your Business today! Your about to discover all of these things and more with Online Advertising: Market Like a Pro and Explode Your Business! You wont find your usual and boring old tips you’ve heard millions of times before. This guide is full of up-to date information, hot of the press and will help you grow your business through Online Advertising Today! Take action today! Marketing, online business, advertising, online advertising, social media marketing techniques, social media marketing, social media, social media for business, web marketing, web 2.0

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Persuasive Marketing an introduction to the use of NLP in
Marketing & Advertising.

Why do some advertising campaigns work and others fall flat?

Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce
consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.

Many of these ‘fixed action patterns’ are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it’s not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition.

In effect these patterns make your audience more likely to behave in predictable ways.

These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.

Persuasive Marketing will introduce you to these patterns and how to use them effectively.

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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as “the best book for professionals that has ever come out of Madison Avenue.” (For typical comments see back of jacket.) Rosser Reeves says: “The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.” These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising’s misguided men: the “aesthetes” and the “puffers” who put art and technique ahead of the client’s sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called “a ‘Rosetta Stone’ for the advertising business”- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world’s leading business schools.

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Cut through the fog of Search Engine Optimisation and discover exactly what you need to know in order to thrive on search engines. Learn the skills and principles that we use every day in our agencies to help our clients rank higher, get more enquires and increase their sales all through search engine optimisation.

Who is this book for?
This book is aimed at those that want to discover the basics of SEO and learn the things that will enable them them to lift their websites higher on Google.

• Learn how to make your website rank higher in Google
• Get more website visitors, and turn them into customers
• Finally understand Search Engines and remove any confusion
• Stop struggling with tech tools
• This book will show you what you need to know

Ideal for business owners, marketers or anyone starting out in SEO who needs a solid understanding of what is involved.

Throughout the book there are actionable items that you can apply to your website.

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Ever felt like you’re lost in a digital desert, crying out for visibility amidst a sea of competitors? You’re not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success.

This isn’t your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners.

You’ll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting.

But that’s not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You’ll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority.

SEO Secrets is more than just a book; it’s a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It’s time to escape the matrix and embark on a journey to the top of the SERPs.

Are you ready to uncover the secrets of SEO? Plug in, power up, and let’s get optimizing!

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