Advertising

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. 

Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:

• Two brand new chapters on Social Media Advertising and Digital Advertising
• Commentary on how the COVID-19 pandemic has and will impact advertising
• The evolving role of advertising agencies in the post digital era
• Emerging forms of advertising and promotion, including the role of influencers

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Discover timeless advertising and business principles THAT WILL help you make more money, grow your business, and make a bigger impact.

How to quickly turn strangers into DREAM customers, and customers into loyal raving fans that will pay, stay, refer, and stand in line to buy anything you have to sell.

How to go from a nobody to completely dominating your industry and outselling your competition without being salesy, feeling like a fraud, or using outdated high-pressure sales tactics…even if you are in a highly competitive market and have a tiny budget.

How to create attention-grabbing advertising that stands out, gets customers excited, motivated, and eager to buy from you…and only YOU. It is the fastest way to make someone want what you’re selling.

How to use psychology techniques to persuade almost anyone to do anything, influence customers’ behavior, “hack” their minds, and make them actually want to open their wallets to BUY. Warning: What you are about to discover can be used for the forces of good or the forces of evil.

If you are struggling right now to grow your business and want more sales, more customers, more revenue or make a bigger impact – you owe it to yourself and your business to read this book.

This is probably one of the most complete, secretive, smart, and most powerful books ever written on how to make literally ANYONE to want to buy from YOU.

“This book should be a required reading for anyone who runs a business, or thinking about starting one. No matter where you live, what you sell, or who you sell it to. It doesn’t even matter how “weird” or “uncommon” your business, market, niche, or industry is.”

ABOUT MAX IVANIY

Max is a successful business strategist, advertising expert, entrepreneur, and author. He has helped hundreds of companies, from Fortune 500 to small local businesses, create profitable sales systems that attract paying customers on demand. In his book “The Art of Advertising”, Max reveals unconventional lessons he has learned, tested, and refined during his career so that you too can achieve incredible results from your advertising, exponentially grow your business and make more money.

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Want to know how to influence other people’s behaviour?

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider’s guide, to the ultimate behaviour change industry – advertising.

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Are you looking for the perfect planner for growing, tracking, and creating for your social media networks? This 8.5 x 11 inch 6-month undated social media planner is the perfect place to keep track of your progress, plan content, and stay organized! Makes the perfect gift for influencers, social media managers, and small business owners! ????✏

Why you will love our 6-month Ultimate Social Media Planner:

• Over 165 pages of useful tools, information, planner space, tracking, and more!
• Stay inspired with our helpful content idea tool sheet.
• Track followers for 6 months on our useful follower tracking sheet.
• Have more than enough space to write on these large 8.5 x 11-inch pages!
• Printed front and back to provide you with more months of planning space!
• Well designed matte printed cover, stylish notebook
• 8.5 x 11-inch sized notebook is ideal for planning content and notes.
• Track multiple platforms (YouTube, TikTok, Instagram, Twitter, Pinterest, Facebook, and Space for More!)
• Pages for monthly, weekly, and daily planning!
• Hashtag research page to store your top-performing hashtags
• 60 content planning pages for planning and premiering top content for your socials!
• Designed by a professional social media manager for optimal use and growth!
• Hand designed by the publisher – you won’t find this interior anywhere else!

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Looking to grow your local business to the next level and leave your competitors in the dust?
This comprehensive ebook reveals insider tactics and proven strategies for dominating local search and outpacing your competition. From optimizing your website for local search terms to leveraging Google My Business and online directories, this guide covers all the essential elements of local SEO.

But this isn’t just another run-of-the-mill SEO guide. It goes beyond the basics to share little-known tips and tricks that can give you a serious competitive edge. Discover the power of hyperlocal content, learn how to generate more online reviews, and explore advanced tactics for targeting local customers through paid advertising.

The ebook is written in a clear, easy-to-follow format that’s perfect for small business owners and marketers who are new to local SEO. But even experienced SEO professionals will find plenty of valuable insights and strategies to take their local search game to the next level.

Throughout the ebook, you’ll find practical advice, real-world examples, and step-by-step instructions for implementing each strategy. Whether you’re a local retailer, restaurant owner, or service provider, this ebook will help you improve your online visibility, attract more customers, and grow your business.
If you’re ready to crush your competitors with local SEO, download our ebook today and start your journey towards local search domination. Act now before your competitors crush your business

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Cut through the fog of Search Engine Optimisation and discover exactly what you need to know in order to thrive on search engines. Learn the skills and principles that we use every day in our agencies to help our clients rank higher, get more enquires and increase their sales all through search engine optimisation.

Who is this book for?
This book is aimed at those that want to discover the basics of SEO and learn the things that will enable them them to lift their websites higher on Google.

• Learn how to make your website rank higher in Google
• Get more website visitors, and turn them into customers
• Finally understand Search Engines and remove any confusion
• Stop struggling with tech tools
• This book will show you what you need to know

Ideal for business owners, marketers or anyone starting out in SEO who needs a solid understanding of what is involved.

Throughout the book there are actionable items that you can apply to your website.

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So, you want your website to rank? Well, you have made the first step by selecting my complete guide to SEO. This book is specifically designed to provide you with a thorough understanding of search engine optimisation. We will cover all aspects; from ensuring that your website is friendly to search engines, to understanding the behaviour of your traffic and building high quality backlinks. By implementing the suggested changes in this guide, your website will be fully optimised and you will soon start seeing positive results.Some will take to this like a duck to water, for others it might take some time, but with a willingness to learn and a desire to continue improving, there is no reason why you can’t make your website a success and develop it into the backbone of your business.Chapter 1 – Introduction to SEOChapter 2 – The Beginners GuideChapter 3 – Keyword ResearchChapter 4 – Content CreationChapter 5 – On-Page SEOChapter 6 – Technical SEOChapter 7 – Link BuildingChapter 8 – Tracking ResultsSearch engine optimisation is the art of increasing the number of visitors to a website by improving the online visibility to users on search engines such as Google or Bing. I want to be clear from the beginning, you do not pay for results with SEO, the results are free!Did you take note then? ‘the results are free’ – This is why so many businesses are investing their time in to getting this right. Who wouldn’t want sales or bookings that didn’t cost a penny to generate?What will you learn?1.Introduction to SEOIn this chapter, we delve deeper in to understanding exactly what SEO is and why it is so important. Here you are going to gain vital knowledge that will see you through the rest of the course and set you up to successfully market your website on search engines in the future.2.The Beginners GuideTo gain a real understanding of SEO, it is important to know exactly how a search engine works. Once completed you are going to have knowledge of how robots crawl the internet to find websites and add it to their indexes. Without this, all the other work is pointless.3.Keyword ResearchThis chapter allows you to understand exactly how to find out what your audience is searching for. Using a proven technique and helpful online tools, you will be able to set up your entire website strategy around the exact words and phrases that your customers are looking for.4.Content CreationIf your content is boring, your visitors will leave. This chapter is all about how to incorporate your Keyword Research in to high-quality, engaging page content that will not only appeal to readers, but increase conversion rates.5.On-Page SEOThis is most definitely the longest chapter and arguably one of the most important. I will show you how to optimise your website design, include the keyword research to full effect and improve the user experience.6.Technical SEOWhereas the on-page SEO focuses on human behaviour, technical SEO focuses on robots. This section covers the elements of a website and how to ensure that search engines can successfully read your website and understand exactly what it is about.7.Link BuildingNow that your website is in good health, it is time to find some traffic. This chapter will teach you all about how to find websites that will link back to you, the different types of backlinks and why this method is so vitally important to ensuring that you receive the right sort of attention.8.Tracking ResultsAn essential part of any change is understanding what works and what doesn’t. It is no difference for search engine optimisation. In this section you will learn all about how to set up, understand and learn from website analytics.Thank you for taking the time to read the description of my book on SEO. I sincerely believe that this publication will provide many benefits and will give you the confidence to begin work on your own website.

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Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The creating success series of books…

With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.

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If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…

Are you sick and tired of not being able to use the world’s most valuable marketing platforms?

Do you want to say goodbye to throwing away money in ineffective marketing plans and discover something that works for you?

If so, then you’ve come to the right place.

Two manuscripts in one book:

• Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
• Instagram Marketing: Unlock the Secrets to Using this Social Media Platform for Personal Branding, Growing Your Small Business and Connecting with Influencers Who Will Grow Your Brand

Making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.

In fact, it is easier than you think.

In part 1 of this book you will discover:

• The top social media trends of 2020 and the changes to expect
• Which platform will work best for you
• How to know and grow with your audience
• How to use Facebook, YouTube, Twitter, Instagram, and Snapchat
• The top 7 social media tools for 2020
• … and much, much more!

In part 2 of this book you will learn:

• The Instagram changes you need to know to stay one step ahead
• Why you’re missing out by not having a proper Instagram presence and the 6 best ways to use stories to build your brand
• How to use hashtags to your advantage (the right way)
• Creating consistent content (that converts)
• How to sell your products on Instagram
• How Instagram advertising is different from other platforms and what to do to run ads effectively
• The little-known secrets to leveraging other users with a massive fan following to skyrocket your own success on Instagram
• The future of influencer marketing so you can always be ahead of the curve

Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!

So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.

If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”

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NATIONAL BESTSELLER

The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.

Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.

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