Advertising
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Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.Read more
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Scientific Advertising
Scientific Advertising by Claude C. Hopkins
Gain a lifetime of experience from the inventor of test marketing and coupon sampling — Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
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£7.60Scientific Advertising
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The Beginner’s Guide to Facebook Advertising: How to create effective ads, generate leads and increase your ROI (The Beginner’s Guide to Marketing)
Do you want to try out Facebook Advertising but have no clue where to start? Learn how to amplify your marketing strategies with the power of social media marketing with this step-by-step guide.
Advertising on Facebook is so much more than just boosting a post. Don’t lose out on sales from “abandoned cart” customers! Capture potential customers who visit your website but don’t complete the sale in your spider web with a Facebook Pixel and remarket to them in the coming days. Conduct lead generation campaigns on Facebook by having people fill out a form with their contact information. Imagine your sales team’s delight when you present them with a list of qualified sales leads.
This book will provide a basic understanding of the capabilities and walks you through how to create impactful ads on Facebook. Take your marketing strategy to the next level and expand your reach into new possibilities.
Jessica Ainsworth, Founder of the digital marketing agency Pendragon Consulting, LLC, has years of experience in helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Facebook advertising will teach you all you need to know in order to run successful ads on this powerful platform. In this book, you’ll discover:
•What Facebook Advertising is
•Why you should be advertising your business on Facebook
•How you to advertise on Facebook
•And more!
“Finally, there is a no fluff, straightforward, quick read for any small business looking to start or re-energize their marketing on Facebook and/or Instagram!” — Amazon review
Get The Beginner’s Guide to Facebook Advertising and start generating more leads today!Read more
£10.60 -
ISE Advertising and Promotion: An Integrated Marketing Communications Perspective
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students learn, our digital support package including Connect and SmartBook 2.0 have also received extensive innovative updates!-Demonstrates the applicability of the content to the real world of marketing communications via real-life examples
-Contains Ethical Perspectives as well as Digital/Social Media Perspectives throughout
-Emphasizes on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
-New in Connect! Advertising Mini Sims, New Case Analysis and Live Action Videos, and the New Advertising Video LibraryRead more
£51.90£54.10 -
Advertising Superpowers: Tricks for creating great ads.
In “Advertising Superpowers”, Santiago Cosme shares the formulas and tricks he discovered through his years in top agencies around the world; tricks that he used many times to come up with winning ideas that got him out of trouble with his Creative Directors, kept his marketing clients happy and made his campaigns worthy of more than 30 International Awards.Whether you are a student or a professional working in Marketing or as a creative, whether you are looking for ways to come up with ideas, or to find the next best advertising concept for a print or digital ad, the book will explain everything you need to know about how to get there.
Free yourself from negative thoughts about not being creative. You don’t have to struggle to come up with ideas to better advertise your brand. With your newly acquired “Superpowers”, you can become anything you want in the world of communication, from the money making person to the award winning, cherished by all creative. It’s up to you.
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Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal … and Using Influencers…
If you have always wanted to use social media for your marketing purposes, but have always felt lost, then keep reading…Are you sick and tired of not being able to make use of one of the world’s most valuable marketing platforms?
Have you tried endless other solutions, but nothing seems to work for more than a few weeks?
Do you finally want to say goodbye to throwing money away in ineffective marketing plans and discover something that works for you?
If so, then you’ve come to the right place.
You see, making social media work for your marketing purposes does not have to be difficult, even if you’ve tried to hire a social media specialist who bombards you with terminology and rarely brings about results.
In fact, it is easier than you think.
Here is just a tiny fraction of what you will discover:
- The top social media trends of 2020 and the changes to expect
- Which platform will work best for you
- How to use Facebook, Twitter, Instagram, and others!
- The top 7 social media tools for 2020
- … and much, much more!
Take a second to imagine how you’ll feel once you see the fruits of your labor, and how your family and friends will react when you show them how well you’ve been able to make social media work for you!
So even if you are completely new to the game, you can achieve success with the knowledge you’ll get from this book.
If you have a burning desire to leverage social media platforms and make them work for you and your success, then scroll up and click “add to cart.”
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The Art of Advertising: George Lois on Mass Communication
A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic workRead more
£110.80 -
MY DAD ATE ALL THE F*CKING ICE CREAM: A collection of thoughts on how to succeed in the advertising world – and beyond.
A collection of thoughts on how to succeed in the advertising world – and beyond.This book is all about lessons, leadership, listening, and learning, what I’ve experienced in life and business and how the two can (and should) flourish together.
“In his new book, Frank Palmer smartly combines his own life experience with borrowed wisdom to offer a valuable collection of positive lessons for business and life. Having worked closely with Frank, I can confirm that he not only shares these helpful insights, he also embodies them.”
Keith Reinhard. Chairman Emeritus, DDB Worldwide.
“Those of us who have been lucky enough to work with Frank Palmer over the years have benefited immeasurably from his deep wisdom – not only for the workplace, but also for how to live a meaningful life. Now readers everywhere can carry Frank’s sageness with them in perfectly portioned bite-size insights. This book lets readers journey through the years alongside Frank, giving them direct access to a true legend of our times.”
Martine Lévy. Partner, Edery & Lord Communications.
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£19.70 -
Advertising and Integrated Brand Promotion
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.Read more
£72.20 -
The Creative Brief Blueprint: Crafting Strategy That Generates More Effective Advertising
As the world of marketing communications has become more tactically complex, the strategy behind the work has suffered. Most ads aren’t good. They don’t achieve the results that the company desires. They end up costing precious time and money. Neither you nor the target like to look at them either. Humanity has been creating marketing communications for over 8000 years. You would think people would be good at this by now.
The problem is people aren’t good at it. Rather, as technology has improved, people have become better at learning just how bad they are. As brands are able to test more efficiently, they are witnessing less effective and even ineffective advertising. As brands have become able to produce spots more effectively, they’re seeing more rounds of development that increase costs. And, as brands continue to recognize the value of clear marketing communications, the client-agency relationship has continued to deteriorate. A vicious cycle is upon us where brands are spending large sums of money to learn that the advertising was ineffective; rather than fix the problems, they simply repeat–we are in our very own version of “Groundhog’s Day.”
This book is designed to give readers the tools they need to achieve meaningful improvement in their communications now and in the future. This book seeks to break the cycle of ineffective strategy and creative and help brands steer their marketing communications towards meaningful results and success. In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy. This strategy is brought to life via a concise and precise “creative brief” that acts as the blueprint for creative work.
In each chapter, the authors explain a particular part of the brief, review the value of the brief element to both clients and agencies, identify why brands fail and how to succeed, and answer common queries with regard to myths, misconceptions, and other questions.
Tactics will continue to evolve at a rapid pace, but the need for sound strategy is present now more than ever. This book gives readers the tools they need to achieve meaningful improvement in their communications now and in the future.Read more
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The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!
TAKE THE 80/20 APPROACH TO TIKTOK ADVERTISING AND CUT YOUR WORK IN HALF
Guided by famed marketing consultant and bestselling author Perry Marshall and his co-author, digital marketing magician, Dennis Yu, learn how to save 80% of your time and money by zeroing in on the right 20% of your TikTok Advertising efforts—then 10X, even 100X your success for as little as $10 a day in ad spend.
With exclusive resources and tools inside, you’ll walk away with the power to quickly identify what’s working and what’s not so you can slash waste and target high-profit opportunities with your TikTok ads.
This book is the ultimate guide to TikTok Advertising. Enhancing your 80/20 skills and maximizing your profits.
Grab your copy now. Click or tap “Buy Now” to get started.
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£11.30 -
Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a timeless masterpiece that unveils the secrets of successful advertising. With a captivating blend of practicality and insightful wisdom, Hopkins revolutionizes the way businesses approach their marketing strategies. Drawing from his extensive experience, he emphasizes the importance of tracking and measuring results, debunking myths and replacing guesswork with scientific principles. This groundbreaking book provides a comprehensive guide on how to craft persuasive messages, create compelling headlines, and understand the psychology of consumers, making it an essential read for anyone seeking to maximize the effectiveness of their advertising campaigns.Read more
£0.40Scientific Advertising
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Persuasive Marketing: The use of NLP in Advertising & Marketing
Persuasive Marketing an introduction to the use of NLP in
Marketing & Advertising.Why do some advertising campaigns work and others fall flat?
Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in ‘fixed action patterns’ that produce
consistent, predictable responses. These ‘fixed action patterns’ are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently.Many of these ‘fixed action patterns’ are well known in Neuro Linguistic Programming (NLP) and are used for creating rapid behavioural change. Perhaps it’s not suprising that these exact same patterns are used in marketing and advertising to increase acquisition, improve loyalty and reduce attrition.
In effect these patterns make your audience more likely to behave in predictable ways.
These patterns can be easily identified, measured and charted. This enables the effect of any form of advertising or marketing communication to be predicted.
Persuasive Marketing will introduce you to these patterns and how to use them effectively.
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Online Advertising: Market Like a Pro and Explode Your Business!
Online Advertising Market Like a Pro and Explode Your Business! Do you wish you knew how to advertise Online? Do you wish you knew how to advertise Online? Would you like to know more ways to advertise your business? Is Business Advertising something you just can’t get a handle on? Whatever your reasons for wanting to learn Online Advertising this book is for you! This book is action packed full of great idea’s to help you grow your business today! In this book you will find out… -What is Online Advertising? -Using a website to Advertise! -Social Media Advertising -Creating a newsletter for Advertising -Search Engine Advertising -And much more! This book also comes with a one page Action plan you can use Immediately to help you start Exploding your Business today! Your about to discover all of these things and more with Online Advertising: Market Like a Pro and Explode Your Business! You wont find your usual and boring old tips you’ve heard millions of times before. This guide is full of up-to date information, hot of the press and will help you grow your business through Online Advertising Today! Take action today! Marketing, online business, advertising, online advertising, social media marketing techniques, social media marketing, social media, social media for business, web marketing, web 2.0Read more
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Shoveling Smoke: Advertising and Globalization in Contemporary India
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.
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£17.10 -
Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:
- Two brand new chapters on Social Media Advertising and Digital Advertising
- Commentary on how the COVID-19 pandemic has and will impact advertising
- The evolving role of advertising agencies in the post digital era
- Emerging forms of advertising and promotion, including the role of influencers
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£46.50Advertising and Promotion
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Social Media Planner: Social Media Planner and Tracker for Influencers and Social Media Managers – Gift for Influencers – 6 Month Undated Social Media Planner.
Are you looking for the perfect planner for growing, tracking, and creating for your social media networks? This 8.5 x 11 inch 6-month undated social media planner is the perfect place to keep track of your progress, plan content, and stay organized! Makes the perfect gift for influencers, social media managers, and small business owners! ????✏Why you will love our 6-month Ultimate Social Media Planner:
- Over 165 pages of useful tools, information, planner space, tracking, and more!
- Stay inspired with our helpful content idea tool sheet.
- Track followers for 6 months on our useful follower tracking sheet.
- Have more than enough space to write on these large 8.5 x 11-inch pages!
- Printed front and back to provide you with more months of planning space!
- Well designed matte printed cover, stylish notebook
- 8.5 x 11-inch sized notebook is ideal for planning content and notes.
- Track multiple platforms (YouTube, TikTok, Instagram, Twitter, Pinterest, Facebook, and Space for More!)
- Pages for monthly, weekly, and daily planning!
- Hashtag research page to store your top-performing hashtags
- 60 content planning pages for planning and premiering top content for your socials!
- Designed by a professional social media manager for optimal use and growth!
- Hand designed by the publisher – you won’t find this interior anywhere else!
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£7.40 -
Crush Your Competitors with Local SEO: Top Secrets Guide for Local Business: Take Your Business to the Next Level with These Secrets & Strategies
Looking to grow your local business to the next level and leave your competitors in the dust?
This comprehensive ebook reveals insider tactics and proven strategies for dominating local search and outpacing your competition. From optimizing your website for local search terms to leveraging Google My Business and online directories, this guide covers all the essential elements of local SEO.But this isn’t just another run-of-the-mill SEO guide. It goes beyond the basics to share little-known tips and tricks that can give you a serious competitive edge. Discover the power of hyperlocal content, learn how to generate more online reviews, and explore advanced tactics for targeting local customers through paid advertising.
The ebook is written in a clear, easy-to-follow format that’s perfect for small business owners and marketers who are new to local SEO. But even experienced SEO professionals will find plenty of valuable insights and strategies to take their local search game to the next level.
Throughout the ebook, you’ll find practical advice, real-world examples, and step-by-step instructions for implementing each strategy. Whether you’re a local retailer, restaurant owner, or service provider, this ebook will help you improve your online visibility, attract more customers, and grow your business.
If you’re ready to crush your competitors with local SEO, download our ebook today and start your journey towards local search domination. Act now before your competitors crush your businessRead more
£0.70 -
SEO Secrets: Escape the Matrix of Digital Obscurity
Ever felt like you’re lost in a digital desert, crying out for visibility amidst a sea of competitors? You’re not alone. In this ground-breaking guide, Carmichael and Swanson unravel the mystifying web of SEO and lead you to the oasis of online success.
This isn’t your run-of-the-mill SEO guide, regurgitating the same old advice. Oh no, this is the Red Pill, offering a profound awakening to the limitless potential of SEO done right. With wit, wisdom, and a sprinkle of Matrix references, the authors demystify complex SEO strategies, making them accessible to everyone, from neo-entrepreneurs to seasoned business owners.
You’ll dive deep into the intricacies of on-page and off-page optimization, learn the art of leveraging social media and YouTube for SEO, and discover advanced techniques like Broken Link Building and Podcast Guesting.
But that’s not all. Carmichael and Swanson extend beyond the tactical, delving into the strategic layers of SEO. You’ll learn to craft compelling content strategies, harness the power of Google Analytics, and even explore how writing a book can supercharge your SEO authority.
SEO Secrets is more than just a book; it’s a digital compass guiding you out of the wilderness of obscurity and into the promised land of high rankings and online success. It’s time to escape the matrix and embark on a journey to the top of the SERPs.
Are you ready to uncover the secrets of SEO? Plug in, power up, and let’s get optimizing!
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£3.00 -
Sustainable Marketing: The Industry’s Role in a Sustainable Future
Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers?
Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing’s current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good.
This is the perfect guide for marketing and sustainability professionals working through their company’s sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony’s Chocolonely, The Onlii and AkzoNobel.
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Guerrilla Marketing, 4th Edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
NATIONAL BESTSELLERThe book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson’s Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible–and the book every small-business owner should have on his or her shelf.
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£2.20
