Digital Lifestyle
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Amazon Ads for Authors: Unlock Your Full Advertising Potential (Reedsy Marketing Guides Book 2)
Have you been struggling to sell your books on Amazon?In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns.
After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book.
In this second book of the popular Reedsy Marketing Guides series, you will learn:
- The fundamental guiding principles of advertising books on Amazon,
- How to build a comprehensive list of product and keyword targets,
- What type of ad campaign will best suit your book,
- How to optimize your click-through-rate to boost delivery,
- How to optimize your campaigns for profit, and
- How to scale and progressively grow your spend while keeping your profit levels.
Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns.
Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level.
Get your copy now and benefit from all the experience of a seasoned advertising professional.
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£4.70 -
10 Advanced Techniques That Will Make You a Pro of Amazon Advertising
10 Advanced Techniques That Will Make You a Pro of Amazon Advertising
Curious about the secrets to achieving Amazon Advertising success? It’s no surprise that 8 out of 10 accomplished sellers begin by learning from the mistakes of others. These invaluable lessons serve as stepping stones towards becoming a Pro Seller on Amazon. Let’s delve into an enlightening journey where we discover 10 advanced techniques.
These proven strategies and tactics will empower you with practical knowledge for excelling in Amazon Advertising PPC. With a focus on revenue growth, targeted advertising, and leveraging data for effective campaigns, you’ll be equipped to thrive in the competitive marketplace.
Discover:
- What is Amazon Advertising?
- Technique 1 – Set your clear advertising goals
- Technique 2 – Begin with Sponsored Product Ads
- Technique 3 – Product listing recommendations
- Technique 4 – Creative and Free Advertising
- Technique 5 – Sponsored Brands
- Technique 6 – Product Display Ads
- Technique 7 – Product Targeting
- Technique 8 – Keywords Strategy for Amazon Ads
- Technique 9 – Analytics and Reporting
- Technique 10 – Get, Set, Ready for Shopping day events
If you’re ready to take your Amazon Advertising game to the next level and join the ranks of Pro Sellers, this book is your roadmap to success.
Get your copy now and start dominating the Amazon marketplace!
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£4.70 -
Mastering the E-Book Market: A Guide to Writing and Selling on Amazon
“Mastering the E-Book Market” is an essential guide for aspiring authors and seasoned writers looking to navigate the lucrative world of Amazon e-book publishing. This comprehensive book offers a step-by-step approach to creating, publishing, and marketing e-books effectively on Amazon.
Beginning with an in-depth exploration of the Amazon e-book landscape, the book delves into crucial aspects such as understanding market trends, selecting profitable niches, and comprehending Amazon’s complex algorithms. Readers will learn how to craft compelling e-books, from structuring content for maximum engagement to editing and proofreading for quality assurance.
The book also covers critical marketing strategies, including designing eye-catching covers, writing enticing descriptions, and optimizing books for discoverability using keywords. Authors will be guided on pricing strategies, understanding Amazon’s royalty system, and the importance of customer reviews.
Furthermore, “Mastering the E-Book Market” provides valuable insights into effective promotional tactics, leveraging social media, building an author brand, and utilizing Amazon ads for increased visibility. The final chapters focus on scaling the e-book business, exploring series and cross-promotion opportunities, and long-term strategies for sustained income.
This guide is packed with actionable advice, real-world examples, case studies, and checklists, making it an indispensable resource for anyone looking to succeed in the dynamic and competitive Amazon e-book market.
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£3.80 -
Internet Marketing: Strategy, Implementation and Practice
The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across.
Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europes top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world.
In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new ‘Digital Marketing in Practice’ interview.
This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience.
“Chaffey builds upon what is already the ‘first stop’ for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline.”
Ian Harris, Digital Marketer
(BSc, PhD)“Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author.”
Dr Ruth Rettie
Senior Lecturer,
Kingston University“He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!”
Dr Ellen Hertzberg
Hedmark University College, Norway and Bangkok University, Graduate School, Thailand
“Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge.
Prof. Ivo Pezzuto,
Principal Management Consultant and Senior Professor of Marketing and Strategy
Swiss Management CenterRead more
£71.20 -
Guerrilla Marketing: Cutting-edge strategies for the 21st century
The book every small-business owner should own
First published in 1983, Jay Levinson’s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.
In this completely updated and expanded fourth edition of Levinson’s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.
Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur’s marketing bible for the twenty-first century.
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£12.20£13.30 -
DNS For Dummies
Install, configure, and troubleshoot DNS with this straightforward guide!This is a unique, entry-level guide to Domain Name System (DNS), which translates Internet host names into IP addresses and is used with all Internet servers.
DNS For Dummies will:- Show you how to install, configure, and troubleshoot DNS on both Windows and UNIX servers
- Help you seek technology certifications
- Become comfortable with DNS theory, terminology, and architecture – a requirement in several popular exams!
DNS For Dummies includes real-world examples based on the author’s daily experience with both large and small networks.
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£20.30£25.60DNS For Dummies
£20.30£25.60 -
Software Project Management For Dummies
- The increase in project outsourcing has forced traditional programmers to take on the role of project managers and quickly learn how to manage software projects
- The author discusses all of the essentials in widely accepted project management methodology, from managing programmers to assessing and eliminating risk
- The book covers the iterative development model, using Microsoft Project 2003, as well as a variety of methodologies including eXtreme, open source, SQA testing, software life cycle management, and more
- The companion Web site contains tools, case studies and other resources to help even novices get up and running
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£20.90£26.60Software Project Management For Dummies
£20.90£26.60 -
Alexa For Dummies (For Dummies (Computer/Tech))
Make your every wish Alexa’s command with this in-depth guide to the wildly popular Amazon smart speaker
You might be thinking, “All I have to do is plug in my Echo device and start using it!” And you’d be right. But if you really want to explore what that compact little device can do, then Alexa For Dummies is your go-to resource. This book shows you how to customize your device to respond to your requests and enhance your life.
Alexa For Dummies takes you on a tour of all things Alexa: its capabilities, tools, settings, and skills. Go beyond the basics of playing music, calling friends, reading the news, and checking the weather. You’ll learn how to make Alexa private and secure, connect it to your smart home devices, and even make it sound like Samuel L. Jackson, if you feel like it. You can also extend its capabilities by adding new skills.
- Customize your device to respond to your voice
- Troubleshoot when a light is signaling something’s wrong
- Add skills to play music and audiobooks
- Create routines to turn on lights, adjust the thermostat, set your security alarm, and lock your doors
- Sync your smart devices throughout your home
- Use Alexa to connect to a Zoom meeting or phone call with your friends or family
No matter which device you have―Echo, Echo Dot, Echo Show, Echo Studio, Echo Flex, Echo Loop, Echo Buds, or Echo Frames―Alexa For Dummies is the perfect companion. Ready to get started? Say “Hey, Alexa, order Alexa For Dummies!”
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£13.50£18.00Alexa For Dummies (For Dummies (Computer/Tech))
£13.50£18.00 -
Online Dating For Dummies
Chances are, you’ve heard about Internet dating from a friend, or an online banner ad has caught your eye. If you’ve given online dating a passing consideration, you may have some fears from all those graphic horror stories that jar your senses – and your sensibilities. Or you may think that meeting people via the Internet is only for the disenfranchised or socially unskilled.From their own experiences, 20 million people can tell you otherwise. Online Dating For Dummies will get you off the fence and on the Internet dating path – with the skill of a seasoned pro. Like your best friend, this fun reference will give you the straight scoop on
- Gearing up with the right computer hardware
- Overcoming preconceived notions of who is online
- Talking the online lingo
- Enjoying conversation in chat rooms
- Considering date site options
- Establishing your screen identity
- Facing the consequences of not posting a photo
Internet dating is growing at double-digit rates every year, while other forms of finding a connection are flat or falling off. Internet dating, although far from perfect, is becoming the most effective and efficient method of getting introduced to a large number of available singles. Online Dating For Dummies shows you how to get your feet wet and how to dive in, making informed choices and exercising good judgment as you
- Sign up for a trial run on a dating site
- Try to describe yourself for your personal profile
- Initiate your first e-mail contact
- Make your first in-person meeting memorable
- Identify frauds and players
- Figure out what not to do if you really want to meet someone
Jumping into online dating with no preparation at all is possible – but not practical. If you follow the techniques in this friendly guide, your odds of meeting great potential matches will greatly improve, and you’ll have far more fun in the process.
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£9.50 -
Python for Dummies
Python is one of the most powerful, easy-to-read programming languages around, but it does have its limitations. This general purpose, high-level language that can be extended and embedded is a smart option for many programming problems, but a poor solution to others.Python For Dummies is the quick-and-easy guide to getting the most out of this robust program. This hands-on book will show you everything you need to know about building programs, debugging code, and simplifying development, as well as defining what actions it can perform. You’ll wrap yourself around all of its advanced features and become an expert Python user in no time. This guide gives you the tools you need to:
- Master basic elements and syntax
- Document, design, and debug programs
- Work with strings like a pro
- Direct a program with control structures
- Integrate integers, complex numbers, and modules
- Build lists, stacks, and queues
- Create an organized dictionary
- Handle functions, data, and namespace
- Construct applications with modules and packages
- Call, create, extend, and override classes
- Access the Internet to enhance your library
- Understand the new features of Python 2.5
Packed with critical idioms and great resources to maximize your productivity, Python For Dummies is the ultimate one-stop information guide. In a matter of minutes you’ll be familiar with Python’s building blocks, strings, dictionaries, and sets; and be on your way to writing the program that you’ve dreamed about!
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£25.60Python for Dummies
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Cloud Computing Solutions Architect: A Hands-On Approach: A Competency-based Textbook for Universities and a Guide for AWS Cloud Certification and Beyond
A recent industry report from Gartner points out that choices related to cloud computing at enterprises have changed from “if” to “how” to build, deploy, consume, manage, secure and integrate cloud services into their operations. The cloud solutions architect is the person who defines the enterprise cloud strategy from a technical point of view and must take responsibility for rolling out these cloud services.
Cloud computing is a transformative paradigm that enables scalable, convenient, on-demand access to a shared pool of configurable computing and networking resources, for efficiently delivering applications and services over the Internet. Amazon Web Services (AWS), a leading provider of cloud platforms and services, defines a cloud solutions architect as one who can provide solution plans for the best architectural practices for cloud applications, can design and deploy highly scalable and fault-tolerant services, can assist in lifting legacy applications and shifting them to the cloud, and can identify and plan for data entry and exit from the cloud platform, choose suitable cloud services based on data, compute, and security requirements. Further, the cloud solutions architect also ensures that enterprise offerings conform to sound principles, such as AWS Well-Architected Framework (WAF) for cloud applications and services.
We have written this textbook, as part of our expanding “A Hands-On Approach”™ series, to meet this need at colleges and universities. This book is written as a textbook for training the next generation of cloud solutions architects for educational programs at colleges and universities, and also accompanying cloud certification programs where students would be interested in obtaining valuable hands-on skills on actual cloud platforms to further develop their knowledge and competency base.
The typical reader is expected to have completed a couple of courses in programming using traditional high-level languages at the college level, and is either a senior or a beginning graduate student in one of the science, technology, engineering or mathematics (STEM) fields. The reader is provided the necessary guidance and knowledge to develop working code for real-world cloud computing applications. Concurrent development of practical applications that accompanies traditional instructional material within the book further enhances the learning process, in our opinion. Furthermore, an accompanying website for this book (http://hands-on-books-series.com) contains additional support for instruction and learning.
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£16.90£66.50 -
Basic Computing for the Older Generation
Basic Computing for the Older GenerationRead more
£8.60£9.50Basic Computing for the Older Generation
£8.60£9.50 -
TCP/IP Illustrated, Volume 1: The Protocols (Addison-Wesley Professional Computing Series)
For students writing applications that run over TCP/IP, or for those responsible for managing and maintaining a TCP/IP internet, this book’s innovative approach helps readers at all levels to truly understand how TCP/IP really works. Rather than just describing the protocols from an abstract, standards-related point of view-describing what the standards say the protocol suite should do-TCP/IP Illustrated, Volume 1 actually shows the protocols in action. Stevens also recognizes that readers deal with multiple TCP/IP implementations on heterogeneous platforms. Therefore, the examples in this book show how current, popular TCP/IP implementations operate-SunOS 4.1.3, Solaris 2.2, System V Release 4, BSD/386, AIX 3.2.2, and 4.4 BSD-and they relate these real-world implementations to the RFC standards.
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£6.50 -
Design patterns : elements of reusable object-oriented software
Capturing a wealth of experience about the design of object-oriented software, four top-notch designers present a catalog of simple and succinct solutions to commonly occurring design problems. Previously undocumented, these 23 patterns allow designers to create more flexible, elegant, and ultimately reusable designs without having to rediscover the design solutions themselves.The authors begin by describing what patterns are and how they can help you design object-oriented software. They then go on to systematically name, explain, evaluate, and catalog recurring designs in object-oriented systems. With Design Patterns as your guide, you will learn how these important patterns fit into the software development process, and how you can leverage them to solve your own design problems most efficiently.
Each pattern describes the circumstances in which it is applicable, when it can be applied in view of other design constraints, and the consequences and trade-offs of using the pattern within a larger design. All patterns are compiled from real systems and are based on real-world examples. Each pattern also includes code that demonstrates how it may be implemented in object-oriented programming languages like C++ or Smalltalk.
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£38.40£42.30 -
Quantum Computing for Computer Scientists
The multidisciplinary field of quantum computing strives to exploit some of the uncanny aspects of quantum mechanics to expand our computational horizons. Quantum Computing for Computer Scientists takes readers on a tour of this fascinating area of cutting-edge research. Written in an accessible yet rigorous fashion, this book employs ideas and techniques familiar to every student of computer science. The reader is not expected to have any advanced mathematics or physics background. After presenting the necessary prerequisites, the material is organized to look at different aspects of quantum computing from the specific standpoint of computer science. There are chapters on computer architecture, algorithms, programming languages, theoretical computer science, cryptography, information theory, and hardware. The text has step-by-step examples, more than two hundred exercises with solutions, and programming drills that bring the ideas of quantum computing alive for today’s computer science students and researchers.Read more
£60.00£62.70Quantum Computing for Computer Scientists
£60.00£62.70 -
KS3 ICT Study Guide
Our “Key Stage 3 Study Book for ICT” has got all the core facts, explained clearly and simply, even things like batch processing, feasibility studies, systems analysis and the rest of that ICT gobbledegook. All that tricky technical stuff is now dead easy to get clear with a bit of hard work. This is a great value reference book or revision resource for any home.Read more
£2.70KS3 ICT Study Guide
£2.70 -
KS2 ICT Study Guide
This bright, friendly book has lots clear notes and pictures to introduce Year 3-6 pupils to ICT. It’s matched to the old National Curriculum for ICT that ended in 2015, and covers topics including Word Processing, Graphics and the Internet. Each page is colourfully presented and has easy-to-read chunks of information to help children get to grips with the subject.Read more
£0.10KS2 ICT Study Guide
£0.10 -
Computing Projects in Visual Basic.Net (GCE Computing)
Computing Projects In Visual Basic. NET is ideal for AS/A level Computing, ‘A’ level ICT and Advanced VCE ICT students. The text assumes no starting knowledge of programming and covers everything needed to write a large program, which makes this a great text for Students on other courses, such as BTEC National, and first year HND and degree courses, as well as personal and professional readers. For AS/A level Computing – depending on the Examining Board computing students may need to produce a small project or write a number of programs for the ‘AS’ part of the course. For ‘A’ level a substantial piece of programming may be needed. The theory part of the course covers a number of important programming concepts, which are far better learned through practical programming than only through the pages of a textbook. Visual Basic is an excellent, modern language through which to learn these concepts. For AVCE students – an optional unit on programming using an event-driven language such as Visual Basic is offered by all the Boards. One of the Boards offers two units. Although the amount of programming is not expected to be as much as an A level student of Computing would do, it is still substantial. The object oriented approach to programming is explained and used where applicable.Read more
£19.70 -
Discrete Mathematics for Computing
Discrete Mathematics for Computing presents the essential mathematics needed for the study of computing and information systems. The subject is covered in a gentle and informal style, but without compromising the need for correct methodology. It is perfect for students with a limited background in mathematics.This new edition includes:
– An expanded section on encryption
– Additional examples of the ways in which theory can be applied to problems in computing
– Many more exercises covering a range of levels, from the basic to the more advancedThis book is ideal for students taking a one-semester introductory course in discrete mathematics – particularly for first year undergraduates studying Computing and Information Systems.
PETER GROSSMAN has worked in both academic and industrial roles as a mathematician and computing professional. As a lecturer in mathematics, he was responsible for coordinating and developing mathematics courses for Computing students. He has also applied his skills in areas as diverse as calculator design, irrigation systems and underground mine layouts. He lives and works in Melbourne, Australia.
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£52.20£57.00Discrete Mathematics for Computing
£52.20£57.00 -
The Usborne History of Britain (Usborne Internet-linked Reference): 1
From the Ice Age to the dawn of the 21st century, this book tells the story of Britain, its people and the events that have shaped their lives. It charts the dramatic developments and twists and turns of Britain’s history, and describes characters from all walks of life, from conquering kings, revolting peasants and troublesome priests, to intrepid explorers, cunning inventors and outrageous artists.
Contents:
The people of Britain
Prehistoric Britain
Roman Britain
The early Middle Ages
The Middle Ages
Tudors and Stuarts
The Georgians
The Victorians
The early 20th century
The Second World War
Post War Britain
Factfile Britain’s long and varied history comes to life with intriguing facts, stunning illustrations, photographs, detailed reconstructions, paintings, maps and family trees. Includes a factfile with places to visit and internet links to recommended websites via the Usborne Quicklinks Website. Beautifully presented with a cloth cover, dust jacket and ribbon marker.Read more
£19.30£23.80 -
Alter Ego: Avatars and their Creators
Portraits of online gamers from around the world are paired with images of their 3D alter egos, with profiles of both real and virtual characters. The book is both an entertainment, and a serious look at a phenomenon that is shaping the way that humans interact. With an introduction by Julian Dibbell, and a glossary of terms.Read more
£5.80 -
Basics Animation 03: Drawing for Animation
The thinking process behind drawing, characters, composition and movement, narrative and adaptation are all fully examined in the latest title “Drawing for Animation”. Drawing is a fundamental part of the preparatory stages of virtually all design-led projects. It is the core method by which ideas and concepts may be envisaged and ultimately shared with collaborators, clients and audiences. Aimed at students and those interested in entering the animation business, this book explores the pre-production work essential for producing great animation. It is supported by student exercises and includes varied contributions from pioneers in the industry, as well as contemporary practitioners.Read more
£19.00 -
Clean Code: A Handbook of Agile Software Craftsmanship (Robert C. Martin) (Robert C. Martin Series)
Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way. Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship . Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code “on the fly” into a book that will instill within you the values of a software craftsman and make you a better programmer—but only if you work at it. What kind of work will you be doing? You’ll be reading code—lots of code. And you will be challenged to think about what’s right about that code, and what’s wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code—of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and “smells” gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understanding How to tell the difference between good and bad code How to write good code and how to transform bad code into good code How to create good names, good functions, good objects, and good classes How to format code for maximum readability How to implement complete error handling without obscuring code logic How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.Read more
£35.00£38.00 -
Clean Code: A Handbook of Agile Software Craftsmanship (Robert C. Martin) (Robert C. Martin Series)
Even bad code can function. But if code isn’t clean, it can bring a development organization to its knees. Every year, countless hours and significant resources are lost because of poorly written code. But it doesn’t have to be that way. Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship . Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code “on the fly” into a book that will instill within you the values of a software craftsman and make you a better programmer—but only if you work at it. What kind of work will you be doing? You’ll be reading code—lots of code. And you will be challenged to think about what’s right about that code, and what’s wrong with it. More importantly, you will be challenged to reassess your professional values and your commitment to your craft. Clean Code is divided into three parts. The first describes the principles, patterns, and practices of writing clean code. The second part consists of several case studies of increasing complexity. Each case study is an exercise in cleaning up code—of transforming a code base that has some problems into one that is sound and efficient. The third part is the payoff: a single chapter containing a list of heuristics and “smells” gathered while creating the case studies. The result is a knowledge base that describes the way we think when we write, read, and clean code. Readers will come away from this book understanding How to tell the difference between good and bad code How to write good code and how to transform bad code into good code How to create good names, good functions, good objects, and good classes How to format code for maximum readability How to implement complete error handling without obscuring code logic How to unit test and practice test-driven development This book is a must for any developer, software engineer, project manager, team lead, or systems analyst with an interest in producing better code.Read more
£35.00£38.00
