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R All-in-One For Dummies
A deep dive into the programming language of choice for statistics and data
With R All-in-One For Dummies, you get five mini-books in one, offering a complete and thorough resource on the R programming language and a road map for making sense of the sea of data we’re all swimming in. Maybe you’re pursuing a career in data science, maybe you’re looking to infuse a little statistics know-how into your existing career, or maybe you’re just R-curious. This book has your back. Along with providing an overview of coding in R and how to work with the language, this book delves into the types of projects and applications R programmers tend to tackle the most. You’ll find coverage of statistical analysis, machine learning, and data management with R.
- Grasp the basics of the R programming language and write your first lines of code
- Understand how R programmers use code to analyze data and perform statistical analysis
- Use R to create data visualizations and machine learning programs
- Work through sample projects to hone your R coding skill
This is an excellent all-in-one resource for beginning coders who’d like to move into the data space by knowing more about R.
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£24.30£29.40R All-in-One For Dummies
£24.30£29.40 -
R For Dummies 2e
Mastering R has never been easierPicking up R can be tough, even for seasoned statisticians and data analysts. R For Dummies, 2nd Edition provides a quick and painless way to master all the R you’ll ever need. Requiring no prior programming experience and packed with tons of practical examples, step-by-step exercises, and sample code, this friendly and accessible guide shows you how to know your way around lists, data frames, and other R data structures, while learning to interact with other programs, such as Microsoft Excel. You’ll learn how to reshape and manipulate data, merge data sets, split and combine data, perform calculations on vectors and arrays, and so much more.
R is an open source statistical environment and programming language that has become very popular in varied fields for the management and analysis of data. R provides a wide array of statistical and graphical techniques, and has become the standard among statisticians for software development and data analysis. R For Dummies, 2nd Edition takes the intimidation out of working with R and arms you with the knowledge and know-how to master the programming language of choice among statisticians and data analysts worldwide.
- Covers downloading, installing, and configuring R
- Includes tips for getting data in and out of R
- Offers advice on fitting regression models and ANOVA
- Provides helpful hints for working with graphics
R For Dummies, 2nd Edition is an ideal introduction to R for complete beginners, as well as an excellent technical reference for experienced R programmers.
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£16.60R For Dummies 2e
£16.60 -
Read Me First! A Style Guide for the Computer Industry, Third Edition
The definitive reference for technical writers, editors, and documentation managers, Read Me First! A Style Guide for the Computer Industry, Third Edition,has been revised and updated to cover everything from creating screencasts and referencing web sites to writing for wikis.This award-winning guide to creating clear, consistent, and easy-to-understand documentation covers everything from grammar and writing style to typographic and legal guidelines. The authors, who are senior editors and writers at Sun Microsystems, share their extensive experience and provide practical tips and recommendations, including guidance on hiring writers, working with illustrators, managing schedules and workflow, and more.
The third edition of Read Me First features new chapters on:
- Writing for wikis and encouraging wiki collaboration
- Creating screencasts, using screencast terminology, and guidelines for writing narration
- Creating alternative text for nontext elements such as screen captures, multimedia content, illustrations, and diagrams
It also includes new tables for symbol name conventions, for common anthropomorphisms, and for common idioms and colloquialisms. An updated and expanded recommended reading list suggests additional resources.
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£18.00 -
Refactoring with C#: Safely improve .NET applications and pay down technical debt with Visual Studio, .NET 8, and C# 12
Learn how to improve the maintainability of C# code using modern tools and techniques to resolve technical debt while working safely and efficiently with legacy code
Key Features
- Apply a wide range of refactoring techniques using the latest tools and features of C#
- Discover ways to safely improve your code using tests, Roslyn analyzers, and AI assistance
- Find ways of communicating technical debt and improving your code in agile and enterprise settings
- Purchase of the print or Kindle book includes a free PDF eBook
Book Description
Software projects start as brand-new greenfield projects, but invariably become muddied in technical debt far sooner than you’d expect. In Refactoring with C#, you’ll explore what technical debt is and how it arises before walking through the process of safely refactoring C# code using modern tooling in Visual Studio and more recent C# language features using C# 12 and .NET 8. This book will guide you through the process of refactoring safely through advanced unit testing with XUnit and libraries like Moq, Snapper, and Scientist .NET. You’ll explore maintainable code through SOLID principles and defensive coding techniques made possible in newer versions of C#. You’ll also find out how to run code analysis and write custom Roslyn analyzers to detect and resolve issues unique to your code.
The nature of coding is changing, and you’ll explore how to use AI with the GitHub Copilot Chat to refactor, test, document, and generate code before ending with a discussion about communicating technical debt to leadership and getting organizational buy-in to refactor your code in enterprise organizations and in agile teams.
By the end of this book, you’ll understand the nature of refactoring and see how you can safely, effectively, and repeatably pay down the technical debt in your application while adding value to your business.
What you will learn
- Understand technical debt, its causes and effects, and ways to prevent it
- Explore different ways of refactoring classes, methods, and lines of code
- Discover how to write effective unit tests supported by libraries such as Moq
- Understand SOLID principles and factors that lead to maintainable code
- Use AI to analyze, improve, and test code with the GitHub Copilot Chat
- Apply code analysis and custom Roslyn analyzers to ensure that code stays clean
- Communicate tech debt and code standards successfully in agile teams
Who this book is for
This book is for any developer familiar with C# who wants to improve the code they work with on a day-to-day basis. While this book will be most beneficial to new developers with only a year or two of experience, even senior engineers and engineering managers can make the most of this book by exploring not just the process of refactoring, but advanced techniques with libraries like Moq, Snapper, Scientist .NET, and writing custom Roslyn analyzers.
Table of Contents
- Technical Debt, Code Smells, and Refactoring
- Introduction to Refactoring
- Method-Level Refactorings
- Class-Level Refactorings
- Code-Level Refactorings
- Unit Testing
- Test Driven Development
- Avoiding Code Anti-Patterns with SOLID
- Advanced Unit Testing
- Defensive Coding Techniques
- AI-Assisted Refactoring with GitHub Copilot
- Code Analysis in Visual Studio
- Creating a Roslyn Analyzer
- Refactoring Code with Roslyn Analyzers
- Communicating Technical Debt
- Adopting Code Standards
- Agile Refactoring
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£37.00 -
Sage Accounts in easy steps: illustrated using Sage 50cloud
Sage Accounts is the UK’s market-leading accounts software. It lets you manage your day-to-day finances, customers, suppliers and VAT and keeps your finger on the pulse of your business.
Sage Accounts in easy steps uses detailed images and easy-to-follow instructions, showing you how to quickly get to grips with the new features of this leading accounts software. This definitive guide clarifies everything from basic recording keeping to utilising Sage as an information-bank for making crucial business decisions.
Areas covered include:
- Setting up Sage, entering debtors and creditors
- Producing purchase/sales orders and invoices
- Bank account reconciliation
- Stock management, including Bill of Materials
- Important month and year end procedures
- Processing the VAT return and e-Submission
- Generating invaluable management reports
Sage Accounts in easy steps is ideal for non-accountants using Sage for the first time, or just needing to grasp the new key features all in easy steps!
Illustrated using Sage 50cloud
Table of Contents
- Getting Started
- The Customer Ledger
- The Supplier Ledger
- The Nominal Ledger
- The Bank
- Products
- Invoices
- Processing Sales Orders
- Purchase Orders
- Financial Reporting
- Fixed Assets
- The Report Designer
- Opening Balances
- Data Management
- Task Management
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£10.30£11.40 -
SAP S/4HANA Financial Accounting Certification Guide: Application Associate Exam
Preparing for your financial accounting exam? Make the grade with this SAP S/4HANA 1909 and 2020 certification study guide! From general ledger accounting to financial closing, this guide reviews the key technical and functional knowledge you need to get a high score on your SAP S/4HANA for Financial Accounting Associates exam. Explore test methodology, key concepts for each topic area, and practice questions and answers. Your path to financial accounting certification begins here! Highlights Include: 1) Exam C_TS4FI_1909 2) Exam C_TS4FI_2020 3) Deployment 4) General ledger accounting 5) Accounts payable (AP) 6) Accounts receivable (AR) 7) Asset accounting 8) Financial closing 9) Document parking 10) Validations and substitutions 11) Bank account managementRead more
£81.70 -
SEO & Marketing Dictionary: Master Over 400 Digital Terms
Dive deep into the expansive world of digital marketing with the “SEO & Marketing Dictionary: Master Over 400 Digital Terms”. This authoritative resource deciphers the often complex jargon of the digital landscape, simplifying it for beginners and enriching it for experts.
Highlights:
- Expansive Collection: With over 400 meticulously curated terms, journey through the core of digital marketing, exploring the nuances of SEO, SMM, PPC, SEM, SMS Marketing, and Email Marketing.
- User-friendly Layout: Designed for seamless navigation, find terms alphabetically or jump to specific sections dedicated to each marketing domain.
- Engaging Explanations: Beyond mere definitions, dive into in-depth descriptions, historical context, and practical applications of each term.
- Note-taking Facilitation: Unique to this dictionary, each chapter concludes with designated spaces for jotting down insights, questions, or personal observations. An additional notes section at the end of the book aids in collating larger reflections or mapping out learning paths.
Inside the Book, You’ll Explore:
- Digital Marketing Overview: Understand the overarching principles that form the foundation of online marketing.
- SEO (Search Engine Optimization): Delve into keywords, algorithms, on-page and off-page techniques, and the secrets to ranking higher on search engines.
- SMM (Social Media Marketing): Explore the dynamics of platforms like Facebook, Instagram, Twitter, and LinkedIn, and how they transform brand narratives.
- PPC (Pay-Per-Click) & SEM (Search Engine Marketing): Uncover the intricacies of paid advertising, bidding strategies, and the art of maximizing ad visibility.
- SMS Marketing: Dive into the world of text-based promotions, understanding customer segmentation, compliance, and crafting compelling messages.
- Email Marketing: Grasp the essentials of crafting captivating emails, list management, segmentation, and measuring campaign effectiveness.
Whether you’re a student, a budding marketer, or a seasoned professional, the “SEO & Marketing Dictionary: Master Over 400 Digital Terms” is designed to be your constant companion. Equip yourself with the knowledge to navigate the digital realm, leverage strategies effectively, and stay ahead in the ever-evolving world of digital marketing.
Perfect For:
- Digital Marketers & SEO Specialists
- Students in Marketing & Business Programs
- Entrepreneurs & Business Owners
- Content Creators & Bloggers
- Anyone keen to navigate the digital realm with authority
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£7.80 -
SEO 2019: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series)
Do you want to learn a safe & effective SEO strategy that works in 2019? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?In 2019, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.
SEO 2019 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
- What is SEO and what are the main rnaking factors?
- Major Google changes and how they have affected the way we do SEO.
- Creating the quality content your visitors want, and search engines love.
- Finding essential theme words and phrases for any piece of content you write.
- All on-page factors discussed.
- Scema & Structured data.
- Site organization & structure.
- What is authority, and how you can you incrase yours?
- How to get authority, white-hat, high quality backlinks.
- Giving your visitors what they want, while keeping search engines happy.
- A complete SEO audit to check for common problems.
SEO 2019 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.
Read more
£9.10 -
SEO 2020: Actionable, Hands-on SEO, Including a Full Site Audit: 1 (Webmaster Series)
Do you want to learn a safe & effective SEO strategy that works in 2020? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?In 2020, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.
SEO 2020 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
- What is SEO and what are the main rnaking factors?
- Major Google changes and how they have affected the way we do SEO.
- Creating the quality content your visitors want, and search engines love.
- Finding essential theme words and phrases for any piece of content you write.
- All on-page factors discussed.
- Scema & Structured data.
- Site organization & structure.
- What is authority, and how you can you incrase yours?
- How to get authority, white-hat, high quality backlinks.
- Giving your visitors what they want, while keeping search engines happy.
- A complete SEO audit to check for common problems.
SEO 2020 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.
Read more
£9.90 -
SEO 2021: Actionable, Hands-on SEO, Including a Full Site Audit (Webmaster Series)
Do you want to learn a safe & effective SEO strategy that works in 2021? Real search engine optimization where you build 100% white-hat backlinks to catapult your site to the top of the SERPs? An SEO plan without risk of a Google slap or penalty?In 2021, how many SEO books & courses can offer that type of search engine optimization? This book can!
Google is on the SEO warpath. Anyone caught breaking the rules or trying to manipulate rankings through aggressive SEO techniques, will find their website dropping out of the top 10, top 100, or out of the search results altogether. Commonly taught SEO techniques can now kill your rankings!
Google released a whole menagerie of animals (Panda, Penguin, Pigeon, etc), but also employs humans to rate your content. You cannot fly under the radar any more. Gone are the days of fast rankings with SEO loopholes. Today, SEO can be dangerous if you follow the wrong advice. Most free online SEO advice is very wrong because it’s either out of date, or written by someone that doesn’t do it for a living. I’ve been studying, testing, and teaching SEO for over a decade.
SEO 2021 is a book that will teach you the safe, white-hat search engine optimization strategies I personally use to get my web pages (and those of my clients) to rank high in Google. This is battle-tested, white hat SEO that I’ve learned, developed and tested over the last decade. On-site optimization techniques that I was teaching my newsletter readers back in 2008, are only now becoming mainstream in SEO. I play by Google’s rules, meaning I never have to wake up after a major update and wonder if my sites have been hit.
With so many algorithm changes taking place at Google, you might be wondering how it is possible to stay up to date with all the changes. The good news is that it is easy once you acquire the right mindset. Understand what Google is trying to do, and give it to them. You won’t find me discussing loopholes or strategies to beat the system. What you will find is solid strategies & advice to create great content, build authority links, and increase your domain authority.
This book covers everything you need to know, including:
- What is SEO and what are the main rnaking factors?
- Major Google changes and how they have affected the way we do SEO.
- Creating the quality content your visitors want, and search engines love.
- Finding essential theme words and phrases for any piece of content you write.
- All on-page factors discussed.
- Scema & Structured data.
- Site organization & structure.
- What is authority, and how you can you incrase yours?
- How to get authority, white-hat, high quality backlinks.
- Giving your visitors what they want, while keeping search engines happy.
- A complete SEO audit to check for common problems.
SEO 2021 was written by search engine veteran Andy Williams of ezSEONews.com. He has been teaching this stuff since 2003, in his free weekly newsletter. If you want to understand what the search engines want, and learn modern search engine optimization that gets higher rankings through great content and smart backlinking, explode your traffic, AND have Google’s blessing, then you should read this book.
Read more
£4.80 -
SEO And Search Marketing In A Week: Search Engine Optimization And Search Engine Marketing Made Easy In Seven Simple Steps (Teach Yourself: In a Week)
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click advertising (PPC), backlinking, social signals and algorithms, you’ll discover how to structure your website to deliver what the search engines are looking for and to promote it to the world.
This book distils the most practical search engine optimization (SEO) and search engine marketing (SEM) insights into easy-to-digest bite-sized chunks, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, SEO And Search Marketing In A Week is your fastest route to success:
– Sunday: An introduction to search engines and SEO
– Monday: Keyword research
– Tuesday: On-page optimization
– Wednesday: Off-page optimization
– Thursday: Getting other traffic sources to your website
– Friday: Pay-per-click traffic: making it work for you
– Saturday: Monitoring and managing your progressABOUT THE SERIES
In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.Read more
£8.70£9.50 -
SEO for Beginners: An Easy-to-Follow Introduction to SEO Essentials
“Discover the fundamentals of SEO in this beginner-friendly guide. Learn how to boost your website’s visibility, attract organic traffic, and navigate the world of search engines with ease. Get started on your SEO journey today!”
This brief description highlights the target audience (beginners), the key topics (fundamentals of SEO), and the benefits (improved website visibility and organic traffic) of the book. If you have any specific details or preferences you’d like to include in the description, please let me know.
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£0.80 -
SEO Step-by-Step – The Complete Beginner’s Guide to Getting Traffic from Google
SEO Made Easy, Even for a Beginner
EXPANDED & UPDATED for 2018 | Buy the paperback and get the Kindle version FREE
It’s never been more important to get your blog, website or online business to the top of Google. Trouble is, with more competition every day, it’s never been more difficult.
SEO Step-by-Step is a true beginner’s guide based on years of experience but bang up to date for 2018. The online marketing blueprint you’ll discover in SEO Step-by-Step is a crucial part of how I’ve been making money online, full-time, for over 16 years.
This is one fantastic book… worth every penny! – Amazon Reviewer
Jargon-free!
In easy-to-follow, plain English you’ll learn:
- Every key SEO concept you need to be successful
- How to find the real money-making keywords for your niche
- How to create content that search engines will love
- How to use social networks to boost your search engine rankings (without spending all day on Twitter or Facebook)
- Simple, yet proven tactics that will send your site to the top of Google
Clear explanations on every important aspect of SEO mean you can get page one Google rankings without any more head-scratching or frustration!
Bonus SEO Tools In the free bonus chapters you’ll also find out:
- Which secret tool pro SEO experts use to see exactly how Google ranks their site
- How to quickly recover from a Google penalty
- Time and money saving SEO Tools, Links, and Plugins
Scroll up and Look Inside!
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£2.80 -
Seo: SEO 101 – SEO Tools for Beginners – Search Engine Optimization Basic Techniques – How to Rank your website: Volume 1 (SEO Secrets – Search Engine … for Dummies – SEO 2015…
What do you know about SEO? If you are serious about internet marketing, this is THE skill you should master in order to be successful. This simple book will help you just do that! This book contains proven steps and strategies on how to properly use SEO to make your website visible online. Search Engine Optimization (SEO) is a marketing discipline geared towards improving visibility in non-paid search engine results. It embraces the creative and the technical aspects needed to achieve better rankings, attract traffic, and improve awareness in search engines. There are different factors that affect the search rankings, from the content you post in the page to the way other websites add link to you. To put it simply, SEO is a set of strategies to make certain that your website is developed in a way that search engines can easily understand. However, SEO is not all about creating websites that are friendly for the search engines. It is also about making sure that the website is friendly for real people too. This book is founded on the principle that websites should be friendly to robots and humans alike. It is designed to give you the basics of all important aspects of SEO – from identifying the right keywords that drive traffic back to your website, to ensuring that your website is user friendly, to building links, and using the power of digital platforms to market the unique value of your website. If you are a beginner, you might be confused at this point. Don’t worry. This book is written for you. The SEO world can be very complicated, and it is fast-changing. That is why you need to learn the basics, and continue educating yourself so you can use this tool effectively to position your website. Learning the basics of SEO can make a big difference! After downloading this book you will learn… Chapter 1 – How Search Engines Work Chapter 2 – How People Use Search Engines Chapter 3 – The Importance of Search Engine Marketing Chapter 4 – The Basic of Search Engine Friendly Design and Development Chapter 5 – All About Keywords Chapter 6 – SEO and User Experience Chapter 7 – Growing Popularity and Links Chapter 8 – How to Measure and Monitor SEO Success And Much, much more!Read more
£3.80 -
Sidemen: The Book: The book you’ve been waiting for
Billions of you have watched their videos and millions of you have followed them on social media.
So here we go; it’s time to back up because YouTube superstars, The Sidemen, are finally here in book form and they’re dishing the dirt on each other as well as the YouTube universe.
There’s nowhere to hide as the guys go in hard on their living habits, their football ability, and their dodgy clobber, while also talking Fifa, Vegas and superheroes. They’ll also give you their grand house tour, letting you in on a few secrets, before showing you their hall of fame, as well as revealing some of their greatest shames.
Along the way you’ll learn how seven of the world’s biggest YouTube stars started off with nothing more than a computer console, a PC and a bad haircut before joining forces to crush the internet. And they’ll tell you just how they did it (because they’re nice like that) with their ultimate guide to YouTube while also sharing their memories of recording their favourite videos as well as a typical day in the life of The Sidemen.
You’ll feel like you’re with them every step of the way, smelling the ‘sweet’ aroma of the boys’ favourite dishes in the kitchen, stamping your passport as you follow them on their trips around the world and kicking every ball as the boys gear up for the biggest football match of their lives.
It’s going to get personal. It’s going to get intense, and JJ is going to have lots of tantrums, so take a moment to prepare yourself, because this is The Sidemen book you’ve been waiting for!
Enter the Sidemen LUCKY DIP
Submit your pre-order confirmation for a chance to win a selection of amazing prizes, including a trip to Gravity Force with the Sidemen! Go to sidemenbook.co.uk for all the details.
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£19.00£23.80Sidemen: The Book: The book you’ve been waiting for
£19.00£23.80 -
So You Want to Vlog?: How to start from scratch, find your voice & share your stories
So, you’re an aspiring vlogger? Your new favorite content creator, Andrea Valeria of “It’s a Travel O.D.,” has broken down the vlogging process for you, without taking herself too seriously or getting overly technical. From naming your vlog, refining your style, and advancing your skills—to the satisfaction of publishing your very first video—you now have a vlogging mentor (and maybe your first viewer!). In this vlogging guide, you’ll learn: -What exactly is a vlog? -Finding your space in the vlogging world -What you need to get started vlogging -How to tell an engaging story through video -Shooting and editing techniques for newbies Get started on your first vlog. Then return to this book for mentorship when you come up with questions or need a little encouragement.Read more
£7.50 -
Software Project Management For Dummies
- The increase in project outsourcing has forced traditional programmers to take on the role of project managers and quickly learn how to manage software projects
- The author discusses all of the essentials in widely accepted project management methodology, from managing programmers to assessing and eliminating risk
- The book covers the iterative development model, using Microsoft Project 2003, as well as a variety of methodologies including eXtreme, open source, SQA testing, software life cycle management, and more
- The companion Web site contains tools, case studies and other resources to help even novices get up and running
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£20.90£26.60Software Project Management For Dummies
£20.90£26.60 -
Tackling A Level Projects in Computer Science for OCR H446 – Step-by-step Essential Coursework A-Level Computing Project Guide NEA Non-exam Assessment A Level Computer Science…
Subject level: A Level Computer Science
Exam board: OCR
A clear, concise, step-by-step guide to your A Level Computer Science NEA project
Completing an A Level project is a huge undertaking for any student regardless of their competence in programming. The key to success and increasing results is to plan and write a strong report, evidencing what has been carried out.
This guide to Tackling A Level Projects in Computer Science is designed to give you clear and focused advice to help you maximise your mark potential when completing your OCR Computing coursework project.
Tailored for OCR, it will take you through all aspects of the project, from document setup, to each stage of the process. This guide will give you essential tips, examples and checklists to complete every stage before handing in a top project with pride and confidence.
This guide is suitable for use with any language or project idea being undertaken.
PG Online are multi-award-winning specialists in Computer Science with decades of teaching, examining and programming experience.
Features:
- Full breakdown and ‘how-to’ of everything you need to complete in the specification
- Checklist for each section of the project to ensure you’ve got everything in order
- Worked examples of sample project steps and solutions
- Examiners’ tips on what to do and what to avoid
- Clear layout with full-colour examples
- Comprehensive index
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£10.50 -
TCP/IP Illustrated, Volume 1: The Protocols (Addison-Wesley Professional Computing Series)
For students writing applications that run over TCP/IP, or for those responsible for managing and maintaining a TCP/IP internet, this book’s innovative approach helps readers at all levels to truly understand how TCP/IP really works. Rather than just describing the protocols from an abstract, standards-related point of view-describing what the standards say the protocol suite should do-TCP/IP Illustrated, Volume 1 actually shows the protocols in action. Stevens also recognizes that readers deal with multiple TCP/IP implementations on heterogeneous platforms. Therefore, the examples in this book show how current, popular TCP/IP implementations operate-SunOS 4.1.3, Solaris 2.2, System V Release 4, BSD/386, AIX 3.2.2, and 4.4 BSD-and they relate these real-world implementations to the RFC standards.
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£6.50 -
Tech SEO Guide: The SEO Checklist for Developers: 2023 Edition
As a developer, your world revolves around crafting elegant lines of code and building digital wonders that leave a mark. But let’s face it – when it comes to navigating the intricate landscape of SEO, it can feel like deciphering an alien language. That’s where my Tech SEO Guide: SEO Checklist for Developers steps in to transform your SEO journey into something truly magical.
This isn’t just another checklist – it’s your guiding compass through the labyrinth of algorithms and keywords, turning SEO complexities into bite-sized, developer-centric chunks.
Imagine this checklist as your beacon in the labyrinth of algorithms and keywords – a guiding compass that simplifies the complex world of SEO. No more drowning in the sea of technical jargon or sifting through convoluted guides. This checklist breaks down SEO complexities into bite-sized, developer-centric chunks that resonate with your logical mindset.
Whether you’re a seasoned coding wizard, deftly maneuvering through the digital cosmos, or a newcomer taking your first steps into the realm of development, this checklist is your secret weapon. It’s designed to seamlessly integrate into your workflow, ensuring you don’t just master SEO but conquer it on your terms.
Say goodbye to confusion, wave farewell to overwhelming information dumps – the SEO Checklist for Developers is your passport to a world where SEO aligns perfectly with your coding brilliance. With this checklist, you’ll not only enhance your website’s visibility and search rankings but also experience the satisfaction of seamlessly merging your coding expertise with the mysteries of SEO.
(We update this list as requirements and techniques change. This was updated in October 2023.)
***BONUS***
We added as a bonus for our readers our “Developer’s Guide to SEO-Friendly Pagination: Tips, Tricks, and Traps” to help you quickly and easily stop one of the most common SEO mistakes for all sites; especially eCommerce sites.Read more
£6.30 -
Technical Animation in Video Games
This book provides a comprehensive overview of video game technical animation, covering the next generation pipelines that industry developers utilise to create their games. It covers the technical animation workflow from start to finish, looking at both software and hardware, as well as the industry standard processes that all technical animators need to know.
Written to be an accessible technical animation resource, this book combines easy-to-understand principles with educational use cases on how to combine the principles and tools taught within. Example test scripts, animation files, and rig assets are provided as tangible examples that can be modified and taken apart to deepen your understanding. It covers the end-to-end pipeline of technical animation, from the very first steps of placing joints in Autodesk’s Maya to breathe life into your static characters, through tools and automation development, all the way to Unreal Engine 5 integration and optimisation.
Additional resources are available on the book’s GitHub repository. From this resource, you will find example files for Maya and Python scripts that will help with your own work and demonstrations featured throughout this book.
This book is essential reading for early-career game technical animators as well as those studying game animation courses. It will also appeal to technical animators working in the film industry.
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£41.20£42.70Technical Animation in Video Games
£41.20£42.70 -
Technical Blogging 2e: Amplify Your Influence
Successful technical blogging is not easy but it’s also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don’t get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you’ll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio’s step-by-step plan.Read more
£26.80£36.60Technical Blogging 2e: Amplify Your Influence
£26.80£36.60 -
Technical Drawing GCE and CSE
Exam Board: any
Level & Subject: GCSE and A-levelStep-by-step practical guide to the basics of technical drawing.
This covers all of the basic drawing techniques, rules and styles. It builds up the level of difficulty gradually through simple practice drawings. Contents include standard symbols, isometric, oblique, orthographic, thick/thin lines, dimensioning and the creation of objects using geometry. The skills developed will cover you for the majority of technical drawing areas for engineering, construction, architectural or other design fields.
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£27.50 -
Technical Drawing with Engineering Graphics
This full-color text offers a clear, complete introduction and detailed reference for creating 3D models and 2D documentation drawings. Building on its reputation as a trusted reference, this edition expands on the role that 3D CAD databases now play in design and documentation. Superbly integrated illustrations, text, step-by-step instructions, and navigation make it easier than ever to master key skills and knowledge. Throughout, the authors demonstrate 3D and 2D drawing skills and CAD usage in real-world work practice in today’s leading disciplines. They combine strong technical detail, real-world examples, and current standards, materials, industries, and processes-all in a format that is efficient, colorful, and visual.
Features:- Splash Spread: Appealing chapter opener provides context and motivation.
- References and Web Links: Useful weblinks and standards provided upfront in each chapter.
- Understanding Section: Foundational introductions, tabbed for easy navigation, outline each topic’s importance, use, visualization tips, and theory.
- Detail Section: Detailed, well-tested explanations of drawing techniques, variations, and examples-organized into quick-read sections, numbered for easy reference.
- CAD at Work Section: Breakout pages offer tips on generating drawings from 2D or 3D models.
- Portfolio Section: Examples of finished drawings show how techniques are applied in the real world.
- Key Words: Italicized on first reference, summarized after each chapter.
- Chapter: Summaries and Review Questions: Efficiently reinforce learning.
- Exercises: Outstanding problem sets with updated exercises, including parts, assembly drawings from CAD models, sketching problems, and orthographic projections.
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£80.70 -
The 7 Pillars of SEO: Your Guide to SEO Basics
“The 7 Pillars of SEO”Welcome to “The 7 Pillars of SEO,” your definitive roadmap to conquering the digital landscape through the power of Search Engine Optimization. This book is your gateway to understanding, implementing, and excelling in the world of SEO.
Discover the seven foundational pillars that support your online visibility and guide your business to unprecedented heights:
1. **Content Quality and Relevance**: Uncover the secrets of crafting compelling content that not only ranks well but also engages and converts your audience effectively.
2. **User Intent Alignment**: Learn to decipher user intent and tailor your content to meet the specific needs of your target audience.
3. **Keyword Research and Usage**: Master the art of keyword research, selecting the right keywords, and strategically incorporating them into your content.
4. **Exceptional Content Creation**: Explore techniques for creating content that stands out, from in-depth research to engaging writing and visual elements.
5. **Content Optimization Beyond Text**: Dive into the world of multimedia and interactive content, optimizing images, videos, and more for SEO success.
6. **Analytics and User Feedback**: Leverage data and user feedback to continually improve your content, website, and SEO strategy.
7. **Content Promotion and Distribution**: Discover effective methods for promoting your content, engaging with your audience, and expanding your online reach.
“The 7 Pillars of SEO” isn’t just a book; it’s your guide to dominating the digital landscape. Whether you’re a business owner seeking to boost your online presence or an SEO novice looking to master the essentials, this comprehensive guide equips you with actionable insights, step-by-step instructions, and real-world examples to ensure your success.
Prepare to elevate your website’s visibility, attract organic traffic, and drive conversions like never before. Dive into “The 7 Pillars of SEO” now and embark on a journey that will transform your online presence and redefine your digital success. Don’t miss the opportunity to ascend the search engine rankings and witness the remarkable impact of SEO on your business.
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£5.90 -
The After Effects Illusionist: All the Effects in One Complete Guide
Harness the full power of After Effects by mastering its native plug-in effects. Author Chad Perkins breaks down the creation and application of each native plug-in effect available in the After Effects toolset. He also shows you how each can be used optimally in your own media project, when and why it makes sense to use each, and how to “break the rules” by using effects in unconventional ways.
Completely updated for CS6 and revised to include coverage of Keylight and the Cycore effects, you will learn every effect from color correction to distortion to simulation and all in between, putting the full power of After Effects in your hands. Included is instruction for using, among others:
- The 3D Camera Tracker
- The Cycore effects
- Matte tools, including Keylight and Refine Matte
- Color correction tools
- A wide array of pattern generating tools
The downloadable resources include project files, allowing you work hand-in-hand with the lessons contained in the book.
Customers who buy an electronic version of the book can contact Peter Linsley (peter.linsley@taylorandfrancis.com) with their receipt and Focal Press will grant access to the companion files.
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£22.10£44.60 -
The Art of Direction
Ron Ashtiani brings together twenty-five years of experience directing creative projects for games and film to share what it takes to be a successful art director in the entertainment industry today. Using his phenomenal artistic skills, art director and project management abilities, real-world examples, clear diagrams and text, he educates his readers on every element of stellar art design for both video games and movies. Providing creative and business leadership, as well as being a specialist consultant and a regular industry and educational public speaker, he is one of the most resourceful and well educated practitioners in the field of video game and movie art design and perfectly poised to teach others in the entertainment design industry.The fully-illustrated The Art of Direction will lead the reader on the journey of the art director, from how to craft an artistic vision to how to successfully manage a team of artists in bringing that vision to life and making the best creative decisions along the way.
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£28.40£35.10The Art of Direction
£28.40£35.10 -
The Art of SEO
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy. The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you’ll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices. * Explore the underlying theory behind SEO and how search engines work * Learn the steps you need to prepare for, execute, and evaluate SEO initiatives * Examine a number of advanced strategies and tactics * Understand the intricacies involved in managing complex SEO projects * Learn what’s necessary to build a competent SEO team with defined roles * Glimpse the future of search and what lies ahead for the SEO industryRead more
£23.70£32.80The Art of SEO
£23.70£32.80 -
The Art of Spyro: Reignited Trilogy
The definitive art book for the remastered Spyro Reignited Trilogy, for fans young and old.
In 2018 Toys for Bob Studios thrilled fans world wide by releasing Spyro Reignited Trilogy, a faithful remaster encompassing all three titles from the beloved Spyro trilogy introduced in 1998.
The Art of Spyro is a meticulously crafted compendium filled with in-depth behind-the-scenes content, insightful quotes from top illustrators in the industry, anecdotes from the game developers, and a dazzling assortment of incredible concept art, some of which has never been seen by the public. It is a must-have for art lovers, games, fans… and the fun-loving adventurer in all of us.
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£27.50£33.30The Art of Spyro: Reignited Trilogy
£27.50£33.30 -
The Art Of Uncharted 2 Among Thieves (Art of the Game)
Ballistic Publishing has partnered with Sony Computer Entertainment America and Naughty Dog, Inc., to produce The Art of Uncharted 2: Among Thieves. The biggest Ballistic Publishing art book to date weighs in at 272 pages and features some of the hundreds of drawings, paintings, and sculpts that began the process of making Nathan Drake’s world real, and helped make Uncharted 2: Among Thieves Game of the Year. From concept art to character studies, environment art, character modeling, game art, cinematics, motion-capture, animation, and effects, The Art of Uncharted 2: Among Thieves is the ultimate companion to the award-winning PlayStation 3 game.
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£38.60 -
The Basics of SEO: Master the art of search engine optimization
In today’s digital world, SEO is more important than ever for online success. Whether you’re a small business owner or a marketing professional, The Basics of SEO provides you with everything you need to know to improve your website’s search engine rankings and drive traffic.With 25 years of experience building blogs and ecommerce sites, the author explains the history, importance, and best practices of SEO. From keyword research and on-page optimization to backlinks and analytics, this comprehensive guide covers all aspects of SEO. You’ll also learn about local SEO, e-commerce SEO, mobile optimization, black hat techniques to avoid, and the future of SEO.
With practical advice and actionable tips included in every chapter, you’ll be able to create an effective SEO plan that will help your business grow.
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£3.60 -
The Complete Guide to Blender Graphics: Computer Modeling & Animation
BlenderTM is a free Open Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment.
Blender is FREE to download and use by anyone for anything.
The Complete Guide to Blender Graphics: Computer Modeling and Animation, Seventh Edition is a unified manual describing the operation of the program with reference to the Graphical User Interface for Blender Version 3.0.0, including nearly 100 pages of completely new content.
The book introduces the program’s Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture and special lighting effects.
Key Features:
- The book provides instruction for New Users starting at the very beginning.
- Instruction is presented in a series of chapters incorporating visual reference to the program’s interface.
- The initial chapters are designed to instruct the user in the operation of the program while introducing and demonstrating interesting features of the program.
- Chapters are developed in a building block fashion providing forward and reverse reference to relevant material.
The book is also available in a discounted set along with Blender 2D Animation: The Complete Guide to the Grease Pencil.
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£142.50 -
The Complete Guide to Blender Graphics: Computer Modeling & Animation
BlenderTM is a free Open Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment.
Blender is FREE to download and use by anyone for anything.
The Complete Guide to Blender Graphics: Computer Modeling and Animation, Sixth Edition is a unified manual describing the operation of the program with reference to the Graphical User Interface for Blender Version 2.82a.
A reader of the Sixth Edition should use Blender 2.82a when learning the program and treat it as a training exercise before using any later versions
Key Features:
- The book provides instruction for New Users starting at the very beginning.
- Instruction is presented in a series of chapters incorporating visual reference to the program’s interface.
- The initial chapters are designed to instruct the user in the operation of the program while introducing and demonstrating interesting features of the program.
- Chapters are developed in a building block fashion providing forward and reverse reference to relevant material.
The book is also available in a discounted set along with Blender 2D Animation: The Complete Guide to the Grease Pencil.
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£65.90£114.00 -
The Complete Guide to Blender Graphics: Computer Modeling and Animation: Volume One
BlenderTM is a free Open-Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment.
Blender is FREE to download and use by anyone for anything.
The Complete Guide to Blender Graphics: Computer Modeling and Animation, Eighth Edition is a unified manual describing the operation of the program, updated with reference to the Graphical User Interface for Blender Version 3.2.2, including additional material covering Blender Assets, Geometry Nodes, and Non-Linear Animation.
Divided into a two-volume set, the book introduces the program’s Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture, and special lighting effects.
Key Features:
- The book provides instruction for New Users starting at the very beginning
- Instruction is presented in a series of chapters incorporating visual reference to the program’s interface
- The initial chapters are designed to instruct the user in the operation of the program while introducing and demonstrating interesting features of the program
- Chapters are developed in a building block fashion providing forward and reverse reference to relevant material
Both volumes are available in a discounted set, which can also be purchased together with Blender 2D Animation: The Complete Guide to the Grease Pencil.
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£34.30 -
The Complete Guide to Blender Graphics: Computer Modeling and Animation: Volumes One and Two: 1-2
BlenderTM is a free Open-Source 3D Computer Modeling and Animation Suite incorporating Character Rigging, Particles, Real World Physics Simulation, Sculpting, Video Editing with Motion Tracking and 2D Animation within the 3D Environment.
Blender is FREE to download and use by anyone for anything.
The Complete Guide to Blender Graphics: Computer Modeling and Animation, Eighth Edition is a unified manual describing the operation of the program, updated with reference to the Graphical User Interface for Blender Version 3.2.2, including additional material covering Blender Assets, Geometry Nodes, and Non-Linear Animation.
Divided into a two-volume set, the book introduces the program’s Graphical User Interface and shows how to implement tools for modeling and animating characters and created scenes with the application of color, texture, and special lighting effects.
Key Features:
- The book provides instruction for New Users starting at the very beginning.
- Instruction is presented in a series of chapters incorporating visual reference to the program’s interface.
- The initial chapters are designed to instruct the user in the operation of the program while introducing and demonstrating interesting features of the program.
- Chapters are developed in a building block fashion providing forward and reverse reference to relevant material.
Both volumes are available in a discounted set, which can also be purchased together with Blender 2D Animation: The Complete Guide to the Grease Pencil.
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£78.80 -
The Complete Guide to Photorealism for Visual Effects, Visualization and Games
This book offers a comprehensive and detailed guide to accomplishing and perfecting a photorealistic look in digital content across visual effects, architectural and product visualization, and games.
Emmy award-winning VFX supervisor Eran Dinur offers readers a deeper understanding of the complex interplay of light, surfaces, atmospherics, and optical effects, and then discusses techniques to achieve this complexity in the digital realm, covering both 3D and 2D methodologies. In addition, the book features artwork, case studies, and interviews with leading artists in the fields of VFX, visualization, and games. Exploring color, integration, light and surface behaviour, atmospherics, shading, texturing, physically-based rendering, procedural modelling, compositing, matte painting, lens/camera effects, and much more, Dinur offers a compelling, elegant guide to achieving photorealism in digital media and creating imagery that is seamless from real footage.
Its broad perspective makes this detailed guide suitable for VFX, visualization and game artists and students, as well as directors, architects, designers, and anyone who strives to achieve convincing, believable visuals in digital media.
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£30.80 -
The Elder Scrolls: The Official Cookbook
Feast your way through the world of Skyrim with The Elder Scrolls V: Skyrim: The Official Cookbook.
Feast on all of the delicious offerings found in the world of Skyrim in this beautifully crafted cookbook based on the award-winning game The Elder Scrolls V: Skyrim Immerse yourself in the diverse cuisine of Skyrim with these recipes inspired by food found in the Old Kingdom and across Tamriel. With over seventy delicious recipes for fan-favorite recipes including Apple Cabbage Stew Sunlight Souffle, Sweetrolls, and more, The Elder Scrolls V: Skyrim: The Official Cookbook will delight every hungry Dragonborn.
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£20.10£23.70The Elder Scrolls: The Official Cookbook
£20.10£23.70 -
The Game Narrative Toolbox (Focal Press Game Design Workshops)
Learn how to create compelling game storylines.
Four experienced narrative designers from different genres of game development have banded together to create this all-inclusive guide on what it’s like to work as a writer and narrative designer in the video game industry. From concept to final testing, The Game Narrative Toolbox walks readers through what role a narrative designer plays on a development team and what the requirements are at every stage of development. Drawing on real experiences, authors Tobias Heussner, Toiya Kristen Finley, PhD, Ann Lemay, and Jennifer Brandes Hepler provide invaluable advice for writing compelling player-centered stories and effective dialogue trees to help readers make the switch from writing prose or screenplay to interactive.
Thoroughly revised, the Second Edition includes updated content reflecting the industry’s latest developments. In addition to revised and updated chapters, this new edition features two additional chapters covering more advanced topics that are applicable to the lessons learned from the original chapters.
Accompanying every chapter are exercises that allow the reader to develop their own documentation, outlines, and game-dialogue samples for use in applying for industry jobs or developing independent projects.
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£50.30 -
The History of Graphic Design. 40th Ed.
Through the turbulent passage of time, graphic design―with its vivid, neat synthesis of image and idea―has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values.
With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year, a running sequence of design milestones. This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.
About the series
TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.
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£19.00£23.80The History of Graphic Design. 40th Ed.
£19.00£23.80 -
The History of Graphic Design. Vol. 2. 1960–Today
Through the turbulent passage of time, graphic design―with its vivid, neat synthesis of image and idea―has distilled the spirit of each age. Surrounding us every minute of every day, from minimalist packaging to colorful adverts, smart environmental graphics to sleek interfaces: graphic design is as much about transmitting information as it is about reflecting society’s cultural aspirations and values.
This second volume rounds off our in-depth exploration of graphic design, spanning from the 1960s until today. About 3,500 seminal designs from across the globe guide us in this visual map through contemporary history, from the establishment of the International Style to the rise of the groundbreaking digital age. Around 80 key pieces go under the microscope in detailed analyses besides 118 biographies of the era’s most important designers, including Massimo Vignelli (New York subway wayfinding system), Otl Aicher (Lufthansa identity), Paula Scher (Citibank brand identity), Neville Brody (The Face magazine), Kashiwa Sato (Uniqlo brand identity), and Stefan Sagmeister (handwriting posters).
With his sweeping knowledge of the field, author Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Organized chronologically, each decade is prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.
This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself. These key pieces act as coordinates through contemporary history, helping us trace the sheer influence of graphic design on our daily lives.
Combined with Volume One―which spans from the field’s very beginnings until 1959―the tomes offer the most comprehensive exploration of graphic design to date.
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£46.50£57.00The History of Graphic Design. Vol. 2. 1960–Today
£46.50£57.00
