Web Administration

An ultra-accessible approach to SEO and its techniques.

For the first time, SEOPress offers most of its knowledge in natural referencing. This ultimate SEO guide shows you how to appear in the first results of Google when you own a WordPress site, whether you are a business owner, developer, blogger or simply curious.

Whatever your field of activity, this book will help you understand and apply all the essential elements for your visibility for search engines. You can read a mix of observation, memorable examples and synthetic lists of simple actions to teach you:

* The fundamentals and trends of natural referencing
* How to find the best keywords
* Analyze the traffic and performance of your website
* Exposing important information about your e-commerce or local business more easily
* Optimize your presence and influence on social networks
* Use backlinks to establish your visibility.

The Ultimate Guide to SEO is:
Educational for beginners:

• • A lively and accessible style
  • Many illustrations
  • Chapters that punctuate the pages you can read or skip
  • Concrete and illustrated by case studies
  • A glossary of 100 specific vocabulary words.

Operational for professionals:

• • Essential for defining a concrete and operational action plan for your online visibility
  • The Ultimate Guide to SEO is the best way to update your knowledge of SEO, a constantly evolving discipline.

You can continue to devote yourself to your job and still perform on the Web. This classic is the essential book for all SEO professionals and beginners.

To read this book, only one quality is required: curiosity. Shall we start?

Table of contents

• Introduction to WordPress SEO
  • How search engines work and what to do about it (do SEO)
  • Is WordPress Good for SEO?
  • Finding SEO keywords for your WordPress site
  • Optimize WordPress posts for a keyword
  • Getting your WordPress site indexed by Google
  • Optimizing WordPress sites for Google EAT
  • The importance of backlinks
• Doing better SEO with WooCommerce
  • Getting started with ecommerce SEO using WooCommerce
  • 14 WooCommerce SEO tips to Boost your ecommerce
  • Selling Sunglasses with WooCommerce and SEOPress
  • How to Write the Best Product Descriptions for SEO With WooCommerce
  • How to Optimize Product Schema in WooCommerce
• Improving your Local SEO using WordPress
  • Understanding local SEO
  • 20 Tips for Ranking in Local Search with WordPress
  • Ranking a mobile hairdresser’s website in Google
  • How-to use SEOPress’ Local Business Widget for WordPress
• Master Google Structured Data Types (schemas)
  • Which Schemas for Which Rich Snippets
  • How to add schema markup to WordPress using the SEOPress plugin
  • Optimizing a Blog’s Recipe Pages with Schem
• Optimizing WordPress for Speed
  • Page Speed, Google, Ranking and WordPress
  • Core Web Vitals and WordPress SEO
  • 10 tips to boost your site speed
  • Running Faster With WordPress
  • Using PageSpeed Insights to Audit the Speed of Your WordPress Site

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