Business & Investing

Frank Wood’s Business Accounting Volume 1, the world’s bestselling textbook on book-keeping and accounting, continues to provide an indispensable introduction for students and professionals across the globe.

Now celebrating more than 50 years in publication, the 14th edition has retained all the essence of what makes this the go-to textbook for accounting and book-keeping, but has also undergone significant changes and revisions based on reviewer feedback. With the inclusion of brand new chapters such as ‘Maths for Accounting’, combined with the reorganisation of chapters, and revision of end-of-chapter questions, this book will provide all the support you will need for learning key accounting topics.

New to this Edition

· Maths for Accounting chapter

· Part 6 ‘Checks and Errors’

· Incorporation of new end-of-chapter questions

· Accounting Today chapter

For lecturers, visit www.pearsoned.co.uk/wood for our suite of resources to accompany this textbook, including:

· A complete solutions guide

· PowerPoint slides for each chapter

· Seven online chapters for further reading

MyLab Accounting

Join over 10 million students benefiting from Pearson MyLabs.

This title can be supported by MyLab Accounting, an online homework and tutorial system designed to test and build your understanding. MyLab Accounting provides a personalised approach, with instant feedback and numerous additional resources to support your learning.

· A personalised study plan

· Usable either following chapter-by-chapter structure or by learning objective

· Worked solutions showing you how to solve difficult problems

· Limitless opportunities to practise

Use the power of MyLab Accounting to accelerate your learning. You need both an access card and a course ID to access MyLab Accounting:

· Is your lecturer using MyLab Accounting? Ask your lecturer for your course ID.

· Has an access card been included with the book? Check the inside back cover of the book.

· If you have a course ID but no access card, go to http://www.pearson.com/mylab/accounting to buy access.

Alan Sangster is Professor of Accounting at the University of Sussex and formerly at other universities in the UK, Brazil, and Australia.

Lewis Gordon is Lecturer in Accounting at the University of Liverpool, and has extensive experience of teaching financial accounting at undergraduate and professional levels.

Frank Wood formerly authored this text and he remains one of the best-selling authors of accounting textbooks.

Read more

The Routledge Handbook of Public Sector Accounting explores new developments and transformations in auditing, management control, performance measurement, risk management and sustainability work in the contemporary world of the public sector and the functioning of accounting and management in that realm. It focuses on critical analysis and reflection with respect to changing risk and crisis management patterns in the public sector in the current Covid- 19 and post- Covid- 19 era, across diverse social, political and institutional settings globally.

This research-based edited book, targeted at scholars, professionals, teachers and consultants inthe fields of public sector accounting, auditing, accountability and management, offers high-level insights into the new architecture and execution of such activities in the emerging post-pandemic world. The chapters are written by leading scholars in the accounting and public administration disciplines internationally and provide important assessments, frameworks and recommendations concerning a wide variety of institutions, practices and policies with a view to addressing the many emerging societal, governmental and professional issues. Spanning theoretical, empirical and policy discussion contributions, the book’s chapters will be readily accessible to accounting, auditing and management audiences alike.

Read more

This textbook introduces the essential principles of financial accounting to non-accounting students, written for an international audience with global case studies and a suite of learning features.

Using terminology which is compliant with International Financial Reporting Standards (IFRS), Financial Accounting and Reporting for Non-Accounting Studentscovers topics such as the statement of financial position, profit and loss statements, non-current assets, inventory valuation and the statement of cashflows. It also provides a roadmap for performance appraisal and presents the subjective nature of financial accounting and the impact of bias in financial reporting.

Real-world case studies from Huawei, Ryanair and Greggs illustrate the principles discussed in the book and a fictional performance appraisal case study demonstrates how financial metrics can be applied to analyse the effects of new entrants on an incumbent’s operating performance. With over 300 multiple-choice questions, 44 extended problems and more than 90 questions to enable deep learning in the fundamental aspects of this core business subject, Financial Accounting and Reporting for Non-Accountings Studentsis a key textbook for undergraduate and postgraduate students taking modules on financial accounting and reporting or introductory modules in accounting.

Read more

Essential knowledge of International Financial Reporting Standards for students of global accounting

This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain practical knowledge of the topic that they can apply as they advance into their global accounting careers.

With this revised and updated Fourth Edition, students will develop a firm conceptual understanding of IFRS, as well as the ability to integrate their learning through practical exercises. Throughout this text, Global Accounting Insights highlight the important differences that remain between IFRS and U.S. GAAP, discussing the ongoing joint convergence efforts to resolve them. Comprehensive, up-to-date, and accurate, Intermediate Accounting IFRS includes proven pedagogical tools designed to help students learn more effectively.

• Comprehensively covers the latest International Financial Reporting Standards and how they are applied in practice
• Takes a comparative approach to help students understand the differences between IFRS, U.S. GAAP, and other important standards
• Emphasizes practical application of knowledge with end-of-chapter Review and Practice sections
• Provides authoritative references and citations to ensure content reliability and provide opportunities for further study
• Includes access to video walkthroughs, interactive content, and digital resources to support student engagement and ensure positive learning outcomes

As IFRS gains broad acceptance around the world, students of global accounting will need to be intimately familiar with these standards, and prepared to keep up with the rapid changes in the international environment. Intermediate Accounting IFRS answers to these pressing needs, making it the clear choice for accounting courses at the intermediate level.

Read more

Gain a complete grounding in Accounting and Finance and develop the skills necessary to work with financial information in the business environment.

 

“A comprehensive, accessible and user-friendly text that employs contemporary, real-life examples, promotes critical thinking and reflects the latest international rules and regulations. A most valuable resource.”

Dr Christos Begkos, Associate Professor
Alliance Manchester Business School, University of Manchester

“The textbook is a useful tool for students who are new to accounting. The exercises at the end of each chapter make it easy for the students to grasp the concepts”

Matthias Nnadi
Cranfield University

 

Accounting and Finance: An Introduction, 11th edition by Eddie McLaney and Peter Atrill, is the ideal introduction to the subject, providing you with the knowledge you need to make informed, successful business decisions.

This book is ideal for students who study Finance or Accounting- related modules in Undergraduate and MBA courses, covering Financial Accounting, Management Accounting, and Financial Management in a single text.

With its approachable style and language that is easy to understand, this edition will help you learn step-by-step how to use financial information and reports as you work through its chapters and expand your learning of accounting and finance from theory to practice.

Key features include:

• Updated content, creating a practical learning experience relevant to contemporary changes in the field.
• Real numerical accounting techniques, with consideration of up-to-date, important financial standards.
• A large number of exercises, encouraging active learning and practicing.
• Real-world examples, many of which are new to this edition, applying theory to practice.

Gain an appreciation of the key roles that Accounting and Finance have to play in successful decision-making and expand your knowledge with this must-have guide that will equip you with the tools to start your career in Business.

Personalise learning with MyLab® Accounting

By combining trusted author content with digital assessments, support at the point of need, and a flexible platform, MyLab® Accounting personalises the learning experience and improves results. MyLab for this textbook includes over 1750 questions and provides a range of help tools to support tackling accounting problems.

If you would like to purchase both the physical text and MyLab Accounting search for:

9781292435497 Accounting and Finance: An Introduction 11th edition with MyLab® Accounting

Package consists of:

• 9781292435527 Accounting and Finance: An Introduction 11th edition
• 9781292435503 Accounting and Finance: An Introduction 11th edition MyLab Accounting
• 9781292435510 Accounting and Finance: An Introduction 11th edition Pearson eText

NOTE: MyLab® Accounting is not included. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® platform exist for each title, and registrations are not transferable. To register for and use MyLab Accounting, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson: If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

Read more

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.

Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today’s big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Read more

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

Read more

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

Read more

Profitable ideas and techniques for advertising on Facebook

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You’ll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

• Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
• Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
• Walks you through planning and creating an advertising campaign
• Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
• Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company’s best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Read more

IFRS 17 Explained: A Practical Handbook for Insurance Contracts

“IFRS 17 Explained” demystifies the complex world of the International Financial Reporting Standard (IFRS) 17 for insurance contracts. This comprehensive guide offers a harmonious blend of historical context, theoretical foundations, and real-world applications, making it an indispensable resource for both novices and seasoned professionals in the insurance and accounting sectors.

Key features:

• Holistic Overview: From the roots of IFRS standards to the profound implications of IFRS 17 in the insurance landscape.

• Practical Approach: Detailed case studies and real-world examples offer insights into the challenges and triumphs of transitioning to IFRS 17.

• In-depth Analysis: Each chapter delves into critical aspects of the standard, such as measurement approaches, presentation requirements, and disclosure checklists, enriched with clear explanations and illustrative figures.

• Resourceful Appendices: A curated list of additional readings, websites, and a handy glossary ensure you’re well-equipped for deeper dives.

• Interactive Elements: Engage actively with the content, courtesy of prompts, questions, and areas for note-taking embedded throughout.

Whether you’re an insurance professional, an accountant, a student, or just keen on understanding the future of insurance accounting, “IFRS 17 Explained” stands as your definitive guide to the intricacies of this pivotal standard.

Read more

They say that numbers don’t lie, but what if you can’t even read them? Discover how great managers use financial data to guide decisions.

Financial analysis reports, budgeting reports, forecasting and measuring reports–sometimes they all run together, don’t they? The Essentials of Finance and Accounting for Nonfinancial Managers is here to help.

This new edition of a business classic demystifies finance and accounting and gives managers the tools they need to make better decisions.

Complete with fresh insights, case studies, and street-level exercises to help non-numbers people master the numbers game, this guide reveals how to:

• Understand the fundamentals of financial analysis, budgeting, and forecasting
• Interpret balance sheets, income/cash flow statements, and annual reports
• Sift through conflicting data to find the most relevant figures
• Locate key information about competitors and suppliers
• Analyze variances and calculate break-even points and other vital measures

The numbers are too important to allow others to translate for you. The Essentials of Finance and Accounting for Nonfinancial Managers shows you how to read them yourself.

Imagine the impact on future decisions when you grasp not only what the numbers mean but can use that insight to drive your business forward.

Read more

NOTE: FULL-COLOR DIAGRAMS SO REQUIRES COLOR e-READER
As used in businesses, high schools and universities in 30 countries, such as American University and Johns Hopkins University.
Discover a new graphical way to understand accounting.

HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.

This is what Harvard Business School had to say:
“[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business School

Other books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.

Accounting made easy:
By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.

Hands-on and visual learning:
The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.

Is it truly revolutionary?
Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.

The Joy of Accounting means that ANYONE can now see how accounting works.

In this book, you will find:
•A simple step-by-step sequence to follow
•Over 150 full-color diagrams
•Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
•Traditional terms explained, like ledgers, journals, debits and credits.
•US and International accounting standards
•Case studies

BENEFITS OF THIS APPROACH
•Confidently read balance sheets and income statements
•Take control of your profitability, cash flow and growth
•Budget effectively
•Talk about financial matters powerfully
•Revisit previous accounting studies for deeper understanding

THE AUTHORS
Peter Frampton and Mark Robilliard:
•Taught tens of thousands of people in businesses and universities
•Teach acclaimed university courses
•Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.

Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.

WHO IS THIS BOOK FOR?
•Managers wanting to take control of their business
•High school, home school and university students
•School teachers and university lecturers looking for new ways of explaining
•Sales people wanting to pitch more successfully by using financial drivers
•Anyone wanting to communicate more powerfully about money matters.

INVEST IN YOUR FUTURE AND FREEDOM
Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.

Read more

This book is dedicated to the key facets of the next generation of international trade, a domain that is more and more empowered by the forces of digital transformation. Built upon the success of the seven books of The Digital Exporter Series, Digital E-Export includes a comprehensive update, international case studies, actionable tips, and step-by-step explanations on how to enhance businesses across channels and borders.

Within the initial chapters, Digital E-Export explores the essential steps for formulating an effective international digital strategy. Subsequently, you will discover a complete array of helpful tools for online sales spanning from cross-border e-commerce to marketplaces to social networks. Furthermore, the book discloses the secrets behind global search engine optimization (SEO) and advertising (SEA) while navigating the complexities of running multilingual e-mailing campaigns.

Read more

A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant…

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity and that the customer is always right – these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Brandinguses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

About the Business Myths series…

The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

Read more

Welcome to the latest and most effective SEO Training Guide designed to guide you through the process of easily and effectively positioning your offline or online business at the top of any Search Engine on the web. We are excited to have you here and we know this will be very helpful for you.
This complete and high-quality 110 page training guide will surely help you to learn everything there is to know in order to easily and effectively position your online or offline business on the first Page of the Search Engines in the shortest time possible, as well as how to leverage this amazing and extremely powerful source of high quality traffic to generate great profits online.
You will be able to quickly and safely grow a huge army of potential clients or customers 100% targeted to your business. Search Engines have the amazing ability to send highly relevant traffic to any website that is positioned on their top page, and this is just an amazing thing that can bring you great results.
You will be able to rank any amount of pages of your website straight to the top and get a great deal of high quality and unique search engine traffic to each one of them. You will able to know the exact same Search Engine Top Ranking Proven Formula we use, which is responsible for ranking any brand new webpage to the top of the Search Engines with the safest and easiest techniques ever.
Google is a fantastic platform, with which you can reach all of your business plans, but we will also focus on all search engines. If you win the Google battle then you will be at the top of all the search engines at the same time.
This high-quality training guide contains everything you need to know about ranking in the top of the search engines to help you achieve your goals.

Read more

Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content + 2 FREE Bonuses for YOU!

This confidential guide, masterfully curated for marketing professionals, decrypts the concealed power of AI, providing you with secret insights and exclusive real-world applications of OpenAI’s GPT-4 language model.

If you’ve ever pondered the enigmatic ways AI can revolutionize your digital marketing strategies, this book is your cryptic map. It uncovers different scenarios — each ingeniously designed to reveal how GPT-4 can assist in hidden corners of marketing tasks. These range from crafting secretive compelling blog posts to managing your elusive social media, from writing SEO-optimized meta descriptions to drafting engaging newsletters, and much more. The scenarios in this book will unveil AI-powered content creation’s limitless and concealed possibilities.

What sets this book apart? It’s a gateway to hidden treasures – it’s not just about the theory; it’s about unlocking the practice. The 40 carefully crafted prompts (2 for each scenario), provide classified examples of how to communicate with GPT-4 effectively. You can use these prompts as they are or tailor them to your confidential needs, making the transition into AI-assisted marketing a hidden adventure. Each scenario is backed with detailed secret commentaries to ensure you understand the AI’s masked responses, and how different levels of detail in your prompts can significantly alter its concealed output.

Key Features of the Book:

– A concealed guide to understanding and implementing AI in your classified marketing strategies.

– 20 hidden scenarios detailing how AI can streamline your secretive marketing efforts.

– 40 encrypted prompts, customizable to fit your enigmatic marketing needs.

– In-depth hidden commentaries to help you interpret the AI’s veiled responses better.

To further unlock your understanding, you will get a FREE BONUS – Access to 1000+ additional covert templates! These templates cover a wide array of marketing scenarios and are ready to use – simply replace the secret details based on your specific clandestine situation.

BONUS #2 – Uncover the Power of a Secret Tool: Hidden within the book’s pages is a mystical surprise! Gain exclusive, free access to a concealed tool that serves as a gateway to the world’s best prompts for ChatGPT. This invaluable, classified resource is designed to optimize your experience and enhance your results with AI in every shadowed sector. Get a competitive edge with this enigmatic tool and start unlocking the benefits of AI today!

This book offers a powerful, concealed toolset for modern marketers. It’s crafted to give you an edge in the digital marketing landscape of tomorrow, a resource filled with secrets you will refer to again and again as you pioneer new AI-powered strategies in your confidential work.

Don’t let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with “Chat GPT Bible – Social Media Marketing Special Edition.”

Grab your copy today, and start unveiling the secrets!

Read more

The mission of The Good Book of SEO is to teach you the basics of Search Engine Optimization, so that you, as a business owner or a marketing manager, can leverage SEO for the good of your own business vision.

The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers.

The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results.

The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.

Read more

“SEO for Plastic Surgeons” is a practical guide that shows you how to boost your online visibility and attract more patients through search engines. You will learn how to optimize your website for local searches, choose the best keywords, create engaging content, build links and measure your SEO performance.

This guide demystifies SEO and makes it easy to apply for your plastic surgery business. You will discover why a well-optimized website is crucial in today’s digital world, where most patients start their journey online. You will also get tips on how to improve your website’s user experience, value proposition and online reputation.

“SEO for Plastic Surgeons” is a must-read for any plastic surgery practice that wants to grow its online presence, reach more potential patients, and stand out from the competition.

Bruno Pisano is an SEO expert, web developer, and author.

He is also a philanthropist, former soccer player, and multilingual speaker. He cares deeply about his clients and their success.

He founded LaV1, Inc. in 1995 to help small and mid-size businesses with digital marketing solutions.

Read more

Do you have a product or a business idea and you are looking for a cost efficient way to organically rank your website without spending a dime? You’ve come to the right place! Hello! I’m Kato, I’m an ecommerce Coach and an entrepreneur, Full – Time Six Figure Etsy and Shopify Seller and I’m here to teach you all about Shopify and the latest Search Engine optimization updates.

I know how busy you must be, running your own business, handling multiple tasks at once and that’s why in this book I won’t bore you with general topics or do in-depth technical SEO analysis of information you won’t ever need, like for example writing a code or general SEO statements.

This Book is specifically written for Shopify website owners, but the SEO fundamentals and practices that we’ll be covering for the most portion of the book applies to all kinds of websites on all platforms across the web. So if you are interested in how various Search engines work, but you don’t have a website on Shopify, No worries! You can still learn a lot from this book and take part in the essential discussions on how to leverage any website to show in Google or Bing Search Results in 2023.
This Book contains all the essential selection of topics you’ll need as a business owner in order to rank your website and products in an easy and informative way, starting from the beginning. Consider this Book your Personal Guide to Shopify SEO in 2023.

Read more