Business & Investing
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Management and Cost Accounting
A best-selling text, offering students and professionals a clear understanding and comprehensive coverage of Management and Cost Accounting.
Management and Cost Accounting, 7th edition by Bhimani, Datar, Horngren, and Rajan, is a best-selling textbook in the field, written by a team of leading authors.
Ideal both for students and professionals, this text uses a clear, accessible, and simple language that is easy to understand, bringing together contemporary techniques, concepts, and practices.
This edition retains its international focus, packed with illustrations, and real-life applications, featuring companies and examples on a global scale. The text also includes professional accountancy examination questions to help you practice.
With a wealth of case studies and useful features for a better understanding of the concepts and methods introduced, this must-read guide will equip you with essential learning tools for your future performance in the workplace.
Key Features
- Up-to-date, comprehensive coverage of digital technologies, that include Artificial Intelligence, Robotics, 3-D Printing, the Internet of Things, and Big Data Analytics.
- Expanded and revised content, on sections such as Strategic Management Accounting, the balanced scorecard, quality costing, governance, and sustainability, as well as the aspects of Internet entrepreneurship.
- A wealth of resources, including professional accountancy practice exercises, and end-of-chapter questions, provides opportunities to learn and develop exam agility.
- Harvard Business School and other cutting-edge case studies illustrate how enterprises deploy Management Accounting across locations and situations.
- A range of new Concepts in Action boxes and the latest Surveys of Corporate Practices show how managers use accounting techniques in the business world.
Pair this text with MyLab® Accounting
MyLab is the teaching and learning platform that combines trusted author content with digital tools and a flexible platform. MyLabAccounting personalises the learning experience and improves results for each student.
If you would like to purchase both the physical text and MyLab® Accounting, search for:
9781292232744 Management and Cost Accounting, 7th edition plus MyLab Accounting with Pearson eText.
The package consists of:
- 9781292232669 Management and Cost Accounting, 7th edition
- 9781292232706 Management and Cost Accounting, 7th edition MyLab® Accounting
- 9781292232690 Management and Cost Accounting, 7th edition Pearson eText
MyLab® Accounting is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor.
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£25.20 -
Accounting: The Ultimate Guide to Accounting for Beginners – Learn the Basic Accounting Principles
Say goodbye to scratching your head in confusion
This accounting book could be the answer you’re looking for…
This book is intended for people who want to know something about the fundamentals of financial accounting without becoming an accountant. Many people are in this position; small business owners, employers, employees, business owners, stockholders, investors, and many, many more. Most of these folks do not need a deep understanding of accounting; they just need to learn what accounting is and how they should be using it. Just as important, they need to understand what accountants are talking about in their reports. They must learn the vocabulary and the most important terms. If you are one of those, you have found the right book for you.
We will examine this subject in some detail, discussing accounting fundamentals, the various areas where accounting professionals work and the information they produce. We will also examine the measures and ratios that accountants use to analyze an organization’s performance and the important relationship between time and money. The fact that information is the product of accounting will remain foremost in this book.
Here are just some of the topics that are discussed within this book:
- Accounting is Different From Bookkeeping
- Understanding the Vocabulary
- Accounting Reports: The Income Statement
- The Balance Sheet
- The Cash Flow Statement
- The Accounting Equation
- The CPA and Public Accounting
- Jobs in Accounting: Financial Accounting
- Tax Accounting
- Accounting Consultants
- Forensic Accounting
- Personal Accounting
- Measures and Ratios
- Accounting Software
- And Much, Much More
So, what are you waiting for? Start your learning now by downloading this magnificent book
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£2.20 -
Financial Accounting: The Ultimate Guide to Financial Accounting for Beginners Including How to Create and Analyze Financial Statements
Say goodbye to scratching your head in confusion
This financial accounting book could be the answer you’re looking for…
Every business owner should know the concepts of financial accounting. This book is intended for people who want to know something about the fundamentals of financial accounting without necessarily becoming an accountant.
By reading this book, you’ll learn the basics of financial accounting and how to record your business transactions. You will get equipped with the ratios and other tools that can be used for performing your analysis of the income statement, balance sheet and statement of cash flows. You will learn how they work together to give you a bigger picture of a company’s finances. All this and more will be covered in this ultimate guide to financial accounting.
Here are just some of the topics that are discussed within this book:
- Accrual Accounting
- Financial Accounting Basics
- Who May Use the Financial Statements?
- Recording Business Transactions
- Stockholders’ Equity
- Ratios and Other Tools for Analyzing
- Income Statement
- Balance Sheet
- Statement of Cash Flows
- Statement of Stockholders’ Equity
- And Much More
So, what are you waiting for? Start your learning now by downloading this magnificent book
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£2.00 -
The Joy of Accounting: A Game-Changing Approach That Makes Accounting Easy
NOTE: FULL-COLOR DIAGRAMS SO REQUIRES COLOR e-READER
As used in businesses, high schools and universities in 30 countries, such as American University and Johns Hopkins University.
Discover a new graphical way to understand accounting.HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.This is what Harvard Business School had to say:
“[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business SchoolOther books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.Accounting made easy:
By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.Hands-on and visual learning:
The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.Is it truly revolutionary?
Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.The Joy of Accounting means that ANYONE can now see how accounting works.
In this book, you will find:
•A simple step-by-step sequence to follow
•Over 150 full-color diagrams
•Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
•Traditional terms explained, like ledgers, journals, debits and credits.
•US and International accounting standards
•Case studiesBENEFITS OF THIS APPROACH
•Confidently read balance sheets and income statements
•Take control of your profitability, cash flow and growth
•Budget effectively
•Talk about financial matters powerfully
•Revisit previous accounting studies for deeper understandingTHE AUTHORS
Peter Frampton and Mark Robilliard:
•Taught tens of thousands of people in businesses and universities
•Teach acclaimed university courses
•Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.
WHO IS THIS BOOK FOR?
•Managers wanting to take control of their business
•High school, home school and university students
•School teachers and university lecturers looking for new ways of explaining
•Sales people wanting to pitch more successfully by using financial drivers
•Anyone wanting to communicate more powerfully about money matters.INVEST IN YOUR FUTURE AND FREEDOM
Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.Read more
£9.50 -
Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)
Millions compete for exposure on Google but 99% of them fail to get results.As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.
Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.
Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, “search extensions” have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.
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£7.00 -
Celebrating YOU with PR!: An Empowering PR Guide for female entrepreneurs to get confident, get visible, to get in the press
Kickass female entrepreneurs let’s get you in the press!
You don’t know how? You will. You’re not ready? Yes you are.
Award-winning PR expert, ex-journalist and host of the No.1 podcast, PR Powerhouse, Jo Swann, is inviting you to join the PR Party to supercharge your business with the credibility and visibility of being in the press.
On a mission to get more female entrepreneurs’ voices heard, Jo, who’s been on her own Imposter Syndrome journey, takes you on an exciting ride as she convinces you you CAN be a media star, and you bloody well deserve to be.
With motivation, inspiration, cheerleading and championing, insider tips and behind-the-scenes peeks at the world of PR your eyes will be opened to just how accessible media coverage is for you.
You’ll see that you CAN:
– Overcome your visibility fears and Imposter Syndrome to be featured in national press
– Uncover press opportunities on a daily basis
– Use your story and your knowledge to change lives
Say goodbye to playing down your impact. This fun but focused guide will help you leave your mark on the world – even if you’re a PR novice.
Having interviewed celebrities and PR-ed household brands like Whistles, Yo Sushi! and Dale Carnegie, Jo’s focus is now on YOU….Seize this opportunity!
It’s time to Celebrate YOU!
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£2.60 -
SEO: From Chimp to Gorilla
Welcome to “SEO From Chimp to Gorilla,” a comprehensive guide designed to help you maximize your SEO potential. Authored by, Dean Foran, an experienced professional with over 15 years of expertise in ranking websites at the top of Google, this book is a valuable resource for anyone seeking to improve their online visibility on Google and drive significant organic traffic.
Whether you’re a business owner, marketer, or aspiring SEO professional, “SEO Basics From Chimp to Gorilla” is an invaluable resource that demystifies the world of SEO and equips you with the tools and knowledge to optimize your website, increase organic traffic, and boost your online presence. Embark on this journey to transform your SEO skills and discover the power of ranking at the top of search engine results. Get ready to go from being a mere chimp in the SEO world to a formidable gorilla!
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£9.50 -
SEO SoS: Search Engine Optimization First Aid Guide (EZ Website Promotion Book 2)
SEO Made Simple for 2014 and Beyond
SEO SoS uses a tongue-in-cheek ‘First Aid Guide’ approach to address Website SEO Search Engine Optimization health issues for 2014 and beyond, that could have a negative effect on your site rankings in Search Engines.
Boost Website Traffic and Sales by performing some simple Search Optimization techniques on your web pages to achieve higher rankings and an increased flow of FREE targeted website traffic!
Also included within this easy to understand SEO book are a number of SEO Tips and Industry Secrets that could benefit even the most seasoned internet marketer, including a section dedicated to recovery from a Google manual action from the web spam team, or an algorithmic penalty caused by bad SEO practices (Panda, Penguin etc).
This guide serves as your starting point on the road to Online Success, with SEO made easy, and to help you identify and fix critical Search Optimization concepts and practices that are vital for healthy online success, whilst avoiding the waste of time, resources and money associated with performing tasks that prove to be of little or no overall SEO benefit in terms of increased website traffic or sales.
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£0.90 -
The Art of SXO: Placing UX Design Methods into SEO Best Practices (Design Thinking)
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company’s revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You’ll Learn- Apply SXO best practices and how it differs from tradition SEO
- Optimize websites for both search engine bots and users
- Increase a website’s ranking in SERPs
- Improve a website’s conversion rates
- Grow revenue from organic traffic
Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.Read more
£34.80 -
The SEO Freelancer Survival Handbook: Dedicated to helping SEO freelancers build a successful business
Are you an SEO freelancing consultant, or are you thinking about giving your full-time job up to go freelancing? The SEO Freelancer Survival Handbook is the book you need! It goes into detail about the reality of the freelancing life, explained within twenty-five sections that you can dip in and out of when you come across those hard to solve challenges. This book will help you to grow a successful SEO freelance business.Read more
£4.70 -
Mastering In-House SEO – Second edition
Introducing the second edition of Mastering In House SEO!
Last year our first edition was an Amazon best-seller, and we knew immediately we had to release a second edition this year to bring even more co-authors to be published. We’re extremely proud of this book at Blue Array and the contributions from our esteemed previous and new co-authors including;
- Fabrizio Ballarini of Wise
- Orit Mutznik of SilkFred
- Mody Oberstein of Semrush
- Steven van Vessum of Contentking
An indispensable guide for in-house experts and SEO agency employees alike.
- Blue Array’s second published book dedicated to the in-house SEO pro
- Written for those working in-house, freelancers and agency side
- Co-authored by 29 of the world’s leading SEO’s
- All profits go to Samaritans – samaritans.org
In praise of the book:
The only book that really addresses the struggles in-house SEO specialists deal with. Not only is it invaluable for anyone with an in-house SEO role, but it provides those working agency-side with unique insights into the challenges in-house SEO specialists face.
Steven van Vessum – VP of Community, ContentKingCreating the buy-in you need to be successful as an
SEO within a large organization can be tricky at best. That’s why I highly recommend this book with real tips from real in-house SEOs.
Mordy Oberstein – Head of Communications, SEMrushMore information:
Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.Read more
£3.10 -
The Business Side of SEO: Building a Business Within the Digital Marketing Industry
Prior to becoming a professional SEO trainer & speaker, Mark A Preston has self-grown two successful SEO agencies with zero investment. This book is an honest overview of all the challenges he faced starting and growing an SEO agency, and after a few mistakes, the solutions he found to push things forward. If you are an SEO agency owner or an SEO freelancer who wants to take your business to the next level, this book is packed with proven lead generation and sales techniques Mark spent years perfecting. It guides you through the whole process from knowing who your clients are, right through to after-sales care.Read more
£4.70 -
SEO Unlocked: A Beginner’s Guide to Dominating Google in 2023
Whether you’re an aspiring entrepreneur looking to start a successful business or a business owner aiming to grow your current venture, this guide will equip you with the knowledge and practical strategies to apply SEO effectively. No more confusion about backlinks, keyword research, or on-page optimisation techniques – this book has got you covered. Discover the importance of website structure, user experience, and mobile optimisation in achieving SEO success. Explore the power of link building, social media engagement, and content marketing to amplify your online presence. To inspire and inform you, real-life case studies of companies that have successfully applied SEO are also included.Unlock the potential of SEO and rise to the top of Google’s search results – your online success awaits!
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£5.60 -
In-house SEO Success
The third edition of our best selling Mastering In-House SEO series… In-House SEO Success.
Featuring insights from 29 more leading in-house SEOs!Blue Array are back with a 3rd edition of the Amazon best selling Mastering In-House SEO series! This year we’re bringing 28 more new and legacy contributors including:
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Simon Glanville
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Rejoice Ojiaku
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Carly Steven
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Steven van Vessum
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£1.20In-house SEO Success
£1.20 -
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Ecommerce SEO: An advanced guide to on-page search engine optimization for ecommerce
Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.Read more
£2.20 -
The SEO Blueprint: How to Get More Organic Traffic Right Now
Rank in Position 1, Increase Revenue, Crush Competition
If you can rank your website 1st in Google, your business make more money.
But you already know that…otherwise you wouldn’t be here.
We’ve been in the same spot as you, when we’ve done everything we can to rank well, but there always a few sites that we just can’t seem to outrank.
What if you knew exactly what you needed to do to beat them?
How can we promise you these amazing results?
After 10 years of doing SEO for clients, author Ryan Stewart’s agency (WEBRIS) was acquired.
Why?
The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.
Read that last sentence again…“GET RESULTS EVERY TIME”.
And in The SEO Blueprint, he’s literally giving you their success formula!
Here’s what you’ll learn inside The SEO Blueprint:
- The types of keywords you should try to rank first (follow this and you’ll make money faster)
- How competitors can help any page rank for MORE keywords
- The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!)
- How to know exactly what type of content to write so that search engines love every time page you write
- How to audit your site for hidden problems & what to do when you find them
- Why Google may never rank your content (even though it’s brilliant!)
- Which of your site’s pages have the most potential (& which you shouldn’t waste your time on)
- The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast
- How to know if a keyword is worth going after (this will save you tons of lost time, effort & money)
- How to structure your website properly (this will help you win those massive head keywords)
And much more!
Plus a FREE goody bag with everything you need to run a website like a boss!
Aside from the years of SEO experience packed into this book, you’ll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.
Imagine how much of an edge over your competitors all this will give you…
Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now!
Editorial reviews
“I’ve been working in the SEO industry for 10+ years – this is by far the best book on subject that I’ve read.”
Brent Carnduff, Amazon.com“This guy is legit. Save yourself 1000 hrs of study by picking up this gem.”
Cole L, Amazon.com“What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.”
Stephen, Amazon.com“Easy read, well written and insightful. I don’t have a ton of SEO experience so this book has been helpful.”
Pamela P, Amazon.com“This book isn’t all talk – there are real actionable processes and templates.”
Trevor Stolber, Amazon.comRead more
£1.40 -
Product Marketing Management : How to become most influential person in the company
Product marketing management is one of the most important fields that you can grow your career. This book is focusing on the Product Marketing Management function in the international company environment. The book provides simple steps for you to consider to shine at your work and become one of the most influential person in your company.Many of the examples on the similar title is focusing on the one particular industry or start up environment, this book is targeting wider audience with focus on the key aspects of the Product Marketing Management role from roadmap management to go to market planning.
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£5.70 -
Beyond The Agency Box: The Phoneless, Meetingless Digital Marketing Agency That Creates Lifetime Happy Clients Without Facebook Ads, Webinars, Google, or SEO
If you have a digital marketing agency or are just getting started as a freelancer, this book is for you.A digital marketing agency is a double-edged sword. You get started as a freelancer and you build everything through blood, sweat, and tears.
Then you discover it’s one of the hardest businesses to scale. You are the product. Before you know it, you have built your own prison. Clients want constant meetings, phone calls, email requests, and they expect miracles. It can feel like you have 100 different bosses. Bad clients lead to burnout and can take down your entire agency. It’s a lot of stress and anxiety.
The competition is happy to undercut you. People often say, “This industry SUCKS! It’s an insane amount of work, clients are mostly terrible, and every day you will have to deal with 10 different problems.” Of course, there is a better and simpler way.
The Beyond The Agency Box book was created to help digital entrepreneurs scale an agency. Driving qualified clients who can afford high-end marketing services is a completely different beast. Instead of just grinding and working harder, this book shifts you into thinking differently by creating leverageable assets.
Creating assets allows you to do something different in your agency. You earn far more without meetings, phone calls, emails, and the typical client headaches. It creates happy clients for life. It works without paid ads on Facebook, Google, and Youtube or without complicated funnels, webinars, and tech.
This book gives you freedom and flexibility to travel and see the world without being tethered to a phone. If you want both a highly successful digital marketing agency and a life at the same time, this book is for you.
This book helps agencies run phoneless and meaningless agencies.
Here are some phrases to find this book: no bs guide to direct response social media marketing, ultimate guide to social media marketing, freelance marketing secrets book, seo 2022, freelance expert, the copywriter’s handbook, book yourself solid, million dollar consulting, freelance marketing, freelance marketing tactics, stop thinking like a freelancer, linkedin riches, online advertising books, social media marketing 2020, the 4 week agency, the facebook marketing guide, dotcom secrets, social media marketing, sell like crazy, conquer digital marketing, traffic secrets, social media communication, ultimate guide to google adwords, the complete guide to facebook advertising, digital and social media marketing, facebook advertising, local online marketing, social media marketing mastery, the six figure freelancer, digital marketing strategy, expert secrets, the automatic customer, essentialism, ryan deiss, perry marshall, digital marketing agency, marketing books, facebook ads 2022, seo, search engine optimization, agency model, agency books, marketing agency, social media marketing, guide for digital marketing, digital marketing strategies, ppc marketing, marketing automation, online internet marketing consultant, running facebook ads, youtube marketing, marketing business to business, marketing web design, facebook marketing strategy, social media marketing strategy, social media marketing for small business, social media marketing and online business, leverage your business, social media strategy, tiktok marketing, tik tok marketing, get more clicks, get more sales, facebook marketing secrets, marketing advertising books, marketing business books, business growth strategies, business strategy books, business mentoring and coaching, design your business, entrepreneurship marketing, 7 Figure Agency, The Retention Handbook, Outliers Malcolm Gladwell, magnetic marketing dan kennedy, Who not how, 100 million offers, Psycho-Cybernetics, 100M offers, The marketing agency blueprint, Perry marshall, Dennis Yu, Luca Senatore, Alex Hormozi.
If you want a digital marketing agency to scale to 7-figures and beyond, read on.
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£5.70 -
Building A Successful Micro-Agency: A Guide to Starting Profitable & Sustainable Digital Marketing Agencies
Drawing from lessons learned during founding and running a successful paid search agency, Discosloth cofounders Gil & Anya Gildner describe the critical elements of success in starting an agency that works…and then keeps on working.
The Discosloth approach to successfully building a profitable and sustainable agency revolves around five factors: specialization, simplicity, branding, cashflow, and adjacency to revenue. By finding a niche, developing an inbound lead process, becoming an expert, leveraging the power of content creation, and above all making sure that your cashflow and margins can withstand unexpected downturns, this book explains both common pitfalls & hard lessons learnt by micro-agency founders across the world.
REVIEWS OF BUILDING A SUCCESSFUL MICRO-AGENCY:
“There is a longevity and stability to building a business the right way that is too often overlooked by the “SCALE IT TO THE MOON” crowd. In their latest book, Gil & Anya graciously open up their agency processes and philosophy to walk us through how they have managed and built their successful micro-agency. As a fellow “micro-agency” owner trying to do the same thing, this book is worth its weight in gold. The revolution of “stability over scaling” has begun, and Gil & Anya are leading the pack.”
— Kirk Williams, owner of ZATO, author of Stop the Scale: Building a Digital Agency You Actually LikeRead more
£7.70 -
Evergreen Assets: The “Do The Work Once, Reap the Rewards Again and Again (and Again!)” Content Marketing Ecosystem
FINALLY… AN EVERGREEN CONTENT MARKETING SYSTEM – from the bestselling author of Big Ideas… for Small Businesses and Routine Machine.
Content Marketing doesn’t work – at least not the way most people do it. Most people make content marketing harder work than it needs to be. This book will show you how to get your content marketing working hard for you, rather than the other way around! To do the work once, and reap the rewards again and again (and again!).
EVERGREEN ASSETS WILL SHOW YOU:
- How a cow’s arse got John on primetime BBC TV.
- Why the world’s worst website is still better than yours.
- How to make £125,000 from a 27p fridge magnet.
- Why you should abandon social media.
- How a spelling mistake increased sales by 48%
- The real reason that “no-one’s buying” from you.
- How to get the Queen of England to endorse you.
- That your customers are all busy, lazy, drunk, amnesiac idiots
- What you ACTUALLY earn in an hour.
- How to sell more (by selling less).
JOHN LAMERTON is a self-styled lazy entrepreneur and investor. He balances running an ambitious lifestyle business with raising two children. A former “hustler”, John now earns more money “working” 20 to 25 hours a week than he used to pulling all-nighters and “grinding” for 100+ hours per week. He now mentors fellow ambitious lifestyle business owners, showing them how to design their business around their ideal lifestyle.
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£1.70 -
Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
The marketing playbook for the Subscription Economy, now in its 3rd editionSubscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?
A successful subscription business is built on lasting relationships, not one-time sales.
Stop chasing sales and start creating value.
The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.
The revised third edition includes:
– Updated research and case studies reflecting the rapid growth of subscription-based businesses– New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
– An expanded look at the risks and rewards of values-based marketing
Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.
Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.
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£7.80 -
The Lead Generation Guide: The Five-Step Marketing System to Attract Your Ideal Clients & Increase Your Sales
When you start a business, no one teaches you how to be a business owner. No one teaches you how to market effectively and efficiently to attract your ideal client. It doesn’t matter how incredible your products or services are, without an effective marketing system, you don’t have a business.Gary has built multiple businesses to six and seven figures with one consistent method of marketing that works repeatedly, no matter the industry or niche – and he is sharing it with you in this book.
In the Lead Generation Guide, you’ll learn:
- How to find a profitable niche and the importance of niche marketing.
- How to build cohesive business and personal brands.
- My five-stage content marketing plan for creating and repurposing content.
- How to harness the power of social media and use it productively.
- Easy strategies for building an email list and starting your first campaign.
- How to run profitable ads for your business (with real-world examples).
- How to convert all of this marketing effort into consistent sales.
Whether you are building a new company or you’ve been in business for years, the marketing principles in this book will help you generate more leads, boost your bottom line, and build a lifestyle business that gives you more time to do the things you love.
Gary Das is an entrepreneur, bestselling author, and renowned speaker. He has built multiple successful businesses in a variety of service-based industries and, using the methods in this book, Gary has generated over £5 million in seven years with little marketing spend. With years of experience and a passion for marketing, Gary now teaches other self-employed people how to generate leads, increase sales, and maximise profit so they can live a lifestyle they love.
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£0.90 -
The Social Media Marketing Master: Surefire Strategies to Go Viral and Spot Trends So You Can Boost Brand Awareness, Increase Profits, Stay Current and Win Loyal Customers in 30…
Revolutionize your brand’s online presence: Master social media marketing and become a viral sensation in 30 days, even if you’ve struggled with social media engagement before!
Many small business owners and marketing professionals find themselves in your shoes, exhausted and frustrated, believing that meaningful online engagement and reliable ROI are elusive, almost mythical, concepts.
Meet “The Social Media Marketing Master”: This one-stop guide is the ultimate tool you need to transform your social media marketing game!
Within the power-packed pages of this transformative book, you’ll discover:
- How to decipher the unique language of each social media platform and utilize it to catapult your brand!
- A detailed, practical guide to creating content that drives engagement, boosts followership and catapults your brand’s online visibility
- Foolproof techniques to stay on top of trends, ensuring your brand stays relevant and in conversations
- Proven strategies that are helping businesses go viral, with examples and a breakdown of why they worked
- A comprehensive guide to interpreting analytics, providing you with insights to refine and revamp your strategies
- The smart way to manage your time effectively across various platforms – all the while keeping the consistency up and the burnout down
- How to effectively respond to negative feedback, converting critics into advocates
- A deep dive into the secret world of influencers: When and how to collaborate for a wider reach
…and so much more!
Despite past challenges, this book provides a fresh, data-driven approach. Don’t let your brand’s posts be lost in the sea of content. Equip yourself with this tool to stand out, control your brand’s trajectory, and elevate its online presence. If you’re ready to go viral, spot trends, and see a dramatic difference in just 30 days, scroll up and click the ‘Add to Cart’ button right away!
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£2.80 -
Mind-Hack Marketing: How to Turn Customer Psychology into Breakthrough Sales
Every day, millions of businesses are sabotaging their own results and cheating themselves out of huge profits by violating a simple rule of marketing – relevancy.Relevancy with your market is critical for the success of your business. Without it, you’ll struggle with low engagement, poor sales, people unsubscribing from your list and marking you as spam, and campaigns which fail to give a good return on ad spend.
Marketing shouldn’t be so hard!
Mind-Hack™ Marketing reveals the inner secrets of how to emotionally connect with your ideal customers and gives you a blueprint for successfully moving a stranger into a repeat customer and raving fan.
You’ll learn how getting inside the mind of your potential customers can radically increase your sales without increasing your ad spend.
By understanding what makes your customers tick, you’ll be able to create customer-specific ad campaigns, marketing funnels and unique customer journeys based on their needs.
Here’s what you’ll discover inside Mind-Hack™ Marketing:
- Mind-Hack™ Method – Travel into the mind of your potential customers by understanding the psychology of buying behaviour and create emotionally driven campaigns that dramatically improve sales.
- Continual Sales Loop – Learn multiple ways in which you can sell the same product or service to your audience without burning out your list.
- Perpetual Profit System – From your ads to your sales funnels, your content to social media, learn how to create a powerful system that continuously converts and makes you money even while you sleep!
Mind-Hack™ Marketing is based on Arfa’s signature Mind-Hack™ Avatar workshop where she personally teaches business owners how to translate customer psychology into breakthrough sales over two intense days.
“Having generated over $30m in sales in the last few years selling information courses using marketing funnels, I know first-hand how important understanding your market is – something Arfa does extraordinarily well in Mind-Hack™ Marketing.
Unlike other books that focus primarily on funnel hacks and mechanics, Mind-Hack™ Marketing starts at the very beginning – diving deep into the psychology of your ideal customer. The insights inside this book get you thinking more strategically and will empower you with everything you need to create high-converting and profitable campaigns immediately.” – Shaqir Hussyin, CEO, FUNNELS.com
“Mind-Hack™ Marketing is the most comprehensive deep dive into the psychology of your customers I’ve ever come across. It’s packed with actionable takeaways and insights that will help you create more profitable campaigns.
If you do ANY kind of marketing, then Mind-Hack™ Marketing is going to help you skyrocket your success.” – Lisa Catto, “The Queen of Automation”, thebusinesscatalyst.co.uk
“As a business coach, I’ve worked with many small businesses who’ve struggled because they didn’t know how to attract and acquire customers profitably.
That’s why I love Mind-Hack™ Marketing! It’s a MUST for business owners because it gives you a complete blueprint of how to absolutely crush your sales and make your business hyper-profitable.
Arfa’s knowledge of marketing is quite simply incredible and she’s led several of my mastermind events where her insights for our clients have been nothing short of amazing.
If you’re looking for the ‘edge’ in your marketing and want to take your business to a completely different level, then you need Mind-Hack™ Marketing.” – Robin Waite, Bestselling Author of “Take Your Shot”, Fearless.biz
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£7.60 -
Stick Around
Member retention is a massive problem in the gym industry, despite advances in technology and new exercise trends. Many clubs have 50% of members leave within a year of joining. Guy Griffiths aims to positively affect the health and fitness of more people each year. His work with systems and people has helped many clubs to get their members to stick around. The book sets out three cornerstones of good retention; people, communication and systems. It has proven techniques for improving member interaction inside and outside your club. It also describes how to build a retention system, as well as how to use more complex retention systems. It runs through the full member journey. Each stage is accompanied by diagrams and case-studies to illustrate key points. The journey continues after the member leaves, showing how to use your ex-member database as a prospect tool. Summaries, checklists and examples provide an invaluable resource to anyone involved in the running of a health-club.Read more
£5.70Stick Around
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Unleash your sales Superpower: Emotionally Intelligent Selling
Salecology Unleash your sales superpower.This book will empower you with a range of tools and
techniques to cultivate strong relationships, build trust,
and create an irresistible value proposition that leaves your
competitors in the dust.If you’re ready to boost your sales numbers, create lasting
customer loyalty, and unlock your ultimate selling potential, then
“Salecology Unleash Your Sales Superpower!” is the one book
you cannot afford to miss.This book isn’t about following the same, worn-out scripts,
tactics and cliches; instead, it offers a unique, scientifically
backed approach that weaves together insights from psychology,
neuroscience, and behavioural economics to supercharge your
sales strategies.With “Salecology,” you’ll learn how to tap into your innate selling
abilities, hone your influencing techniques, and truly connect with
your customers on a deeply personal level. Step into the shoes
of the world’s most successful salespeople as you discover the
secrets to their unbeatable sales acumen.Read more
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Sales Funnel Sabotage: Are These 10 Common Mistakes Holding Your Business Back? (The Internet Marketing Starter Pack Book 3)
Are your sales funnels underperforming? Are you struggling to identify what’s holding your business back?
Uncover the secrets to maximizing your sales funnel effectiveness with “Sales Funnel Sabotage.”
This insightful book shines a spotlight on the pitfalls that could be costing your business BIG, and reveals how you can turn the tables on the common mistakes entrepreneurs often make.
In this book, you’ll gain insights on:
- How to make an unforgettable first impression with your audience that maximizes conversions.
- The art of creating irresistible offers that resonate with your target audience and compel them to act.
- Ways to capitalize on every sales opportunity within your funnel for increased profits.
- Techniques for creating a sense of urgency that prompts immediate action from potential customers.
- Strategies for crafting add-on offers that increase overall purchase value.
- Effective communication tactics that resonate with your subscribers and foster a stronger customer relationship.
- Navigating the complexities of online advertising to promote business growth and avoid common pitfalls.
- The importance of compelling sales letters and persuasive copy that can turn potential customers into buyers.
- Leveraging video for your sales letters, helping you connect with a wider audience.
- Mitigating risks associated with over-reliance on specific traffic sources through effective diversification.
- The power of impactful copywriting, a critical skill that can significantly influence your sales funnel performance.
- Strategies for nurturing a strong and valuable customer list, the backbone of any successful online business.
“Sales Funnel Sabotage” is more than just an eBook; it’s your roadmap to understanding the dynamics of a successful sales funnel and navigating your business away from common mistakes and towards sustainable growth.
Whether you’re new to the world of online business or a seasoned entrepreneur, this book offers invaluable insights that can transform your business approach and help you unlock the full potential of your sales funnel.
Say goodbye to underperforming sales funnels and start your journey to business success with “Sales Funnel Sabotage” today!
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Why I Will Never Buy an Electric Car
The sale of new petrol and diesel cars will be banned in the UK from 2030. New hybrid sales will be banned from 2035.This means that motorists will have to buy electric cars if they want to stay mobile. But are electric cars really a good idea? In this controversial book Colin M. Barron outlines the many snags of these cars. He explains how electric cars are not really green and won’t save the planet. And they will cost you a fortune. Read this book and you will discover many startling facts about electric cars.Read more
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Native Advertising: The Essential Guide
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.
This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.
Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
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Myths of Branding: Dispel the Misconceptions and Become a Brand Expert (Business Myths Book 9)
A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant…
Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity and that the customer is always right – these myths are all surprisingly entrenched, yet could not be further from the truth.
Myths of Brandinguses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.
About the Business Myths series…
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
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Mastering In-House SEO – 2020 Edition
In this ground-breaking book, Blue Array have compiled contributions from 26 leading in-house search engine optimisation (SEO) experts on topics ranging from successful case studies, getting things done when you have no formal authority, career advice, community building, and many more.An indispensable guide for in-house experts and SEO agency employees alike.
- The only published book in print dedicated to the in-house SEO pro
- Written for those working in-house, freelancers and agency side
- Co-authored by 26 of the world’s leading SEO’s
- All profits go to Samaritans – samaritans.org
In praise of the book:
“As someone who has been on both sides (agency and in-house), I’m confident both groups will learn a lot about the world of in-house SEO by reading this book.” – RICHARD NAZAREWICZ (Technical SEO Manager at the Wall Street Journal)“Covering a lot of ground from case studies to career advice, this book is a tour de force through in-house SEO.” – ADAM WHITTLES (Head of SEO at AutoTrader)
“If you are an in-house SEO, this book should always be an arm’s length away. With case studies, tips and guides, it has everything you need.” – ELI SCHWARTZ (Former Director of Growth and SEO at SurveyMonkey)
More information:
Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.Read more
£9.50 -
How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year EverThis book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:
- email marketing
- websites
- social media
- direct mail
- traditional media ads, and more
“Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
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£10.40 -
Sales Transformation
Many sales leaders seem unaware of the rapidly changing nature of buyer behaviour. Vendor sales departments are so focused on short term revenue results, and how they line up against their competitors, that they are unwittingly failing the first major test of business – understanding customer requirements and evolving market trends.If buyers change how they buy, then sellers must also change how they sell.
Change is no longer coming – it’s here, and Sales Transformation is the only answer.================================================================
This book has one purpose: to create a point in time snapshot of all known factors currently impacting vendor sales teams.
WHO SHOULD READ THIS BOOK:
Transform Sales provides insight into current buyer behaviour, evolving customer requirements and the factors that ultimately drive buyer behaviour. The research contained herein is highly relevant, and vitally important to almost every established vendor of technology products and services.
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£6.80Sales Transformation
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Search Engine Optimization (SEO) Secrets: Do What You Never Thought Possible with SEO
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
Coverage includes:
- Understanding Search Engine Optimization
- Relearning How You See the Web
- Picking the Right SEO Tools
- Finding SEO Problems
- Solving SEO Problems
- SEO Best Practices
- The SEO Consulting Process
- Comprehensive Site Audit (Informational Website)
- Comprehensive Site Audit (E-Commerce Website)
- Understanding the SEO Industry
- Search Engine Verticals
- Optimizing for Alternative Search Engines
- Setting Up a Testing Platform
- SEO Resources
- Attending SEO Conferences
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£24.40 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategiesAccompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
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£5.00 -
Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies
Please note that the fourth edition of this book is now available. This older edition is being “given away” at the lowest possible price.Artificial Intelligence and Machine Learning for Business cuts through the technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application, and how to work with technical specialists (data scientists) to maximize the benefits of these technologies.
Steven Finlay is a data scientist with more than 20 years’ experience of developing practical machine learning-based solutions. He holds a PhD in management science and is an honorary research fellow at Lancaster University in the UK. He is currently Head of Analytics for Computershare Loan Services (CLS) in the UK. Dr Finlay has published a number of practically focused books about machine learning, artificial intelligence and financial services. His other books, published by Palgrave Macmillan, include:
- Predictive Analytics, Data Mining and Big Data. Myths, Misconceptions and Methods.
- Credit Scoring, Response Modeling and Insurance Rating. A Practical Guide to Forecasting Consumer Behavior.
- The Management of Consumer Credit. Theory and Practice.
- Consumer Credit Fundamentals.
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£1.90 -
Simple Shopify SEO Explained Simply: 24 Things Every Shopify User Should Know About
Many Shopify website owners struggle with improving the SEO of their websites. They may not have the knowledge or resources to effectively optimize their websites for search engines, resulting in low visibility and poor organic traffic.Without proper SEO, your Shopify website may languish in obscurity while competitors get all the attention and sales. You could be missing out on valuable customers and revenue.
Simple Shopify SEO Explained Simply is the answer to your SEO challenges. This comprehensive guide provides clear, simple, and concise step-by-step instructions, complete with pictures, on how to dramatically improve the SEO of your Shopify website without spending a single penny. With Simple Shopify SEO Explained Simply, you can take control of your website’s visibility and attract more organic traffic to boost your business.
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£1.90 -
The Good Book of SEO
The mission of The Good Book of SEO is to teach you the basics of Search Engine Optimization, so that you, as a business owner or a marketing manager, can leverage SEO for the good of your own business vision.The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers.
The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results.
The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.
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£7.70The Good Book of SEO
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SEO in 2022: 66 of the world’s leading SEOs share their number 1, actionable tip for 2022
We asked SIXTY-SIX! of the world’s leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…
You would have thought that if we asked SIXTY-SIX SEOs the same question (What is your number 1 SEO tip for 2022?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.
The tips tips naturally break down in to 12 different chapters, and that those chapters fell into 4 main sections – EVALUATE, PLAN, DELIVER, and CANI.
SECTION 1: EVALUATE
The first section, EVALUATE, contains the first 3 chapters – ‘Modern SEO’, ‘Strong Foundations’, and ‘Prioritise’. These tips are focusing on the ongoing, key elements of SEO that you can’t ignore, year after year. Included are tips on focusing in the areas where you are likely to have the biggest impact, how to build a technically sound website in 2022, and how to determine your ongoing strategy – partly based upon thorough competitor analysis.
SECTION 2: PLAN
After the evaluation phase, Section 2 looks at how to PLAN your SEO activities for 2022, under the chapters: ‘Site Structure’, ‘Keyword Research’ and ‘User Behaviour’. Here we include tips on how to use Schema to educate Google about the uniqueness and specificity of your content, why mapping keywords to personas and user journeys is essential, and how search engines are moving towards gaining a better understanding of user intent.
SECTION 3: DELIVER
Next up is the DELIVER section, including the chapters ‘Content Creation’, ‘Links’ and ‘Keep an Eye on the SERP’. Shared in this section is the fact that your job as an SEO is to help searchers get the answer that they’re looking for. Also included are tips around how to build high-quality, original content assets, and why the SERP isn’t just the place that sends you traffic – it can also be a wonderful source of competitive intelligence.
SECTION 4: CANI
Finishing us up is section 4: CANI – CONSTANT and NEVER-ENDING IMPROVEMENT. An SEO’s work is never done – and if you ever think it is, that’s probably a sign that your competitors are about to surpass you. In this section of ‘SEO in 2022’, we look at topics such as why you need to be using Google Search Console on a daily basis, how machine learning could improve an SEO’s life, and why training the next generation of SEOs is so important.
There’s a lot to explore – some of it will already be top-of-mind. Other elements will be waiting for you to discover.
Join SIXTY-SIX of the world’s leading SEOs to discover SEO in 2022.
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£7.60 -
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:
- Create a blueprint for integrated search, social media and content marketing strategy
- Determine which creative tactics will provide the best results for your company
- Implement search and social optimization holistically in the organization
- Measure the business value of optimized and socialized content marketing
- Develop guidelines, processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.
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£17.10