Finance
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Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies
Please note that the fourth edition of this book is now available. This older edition is being “given away” at the lowest possible price.Artificial Intelligence and Machine Learning for Business cuts through the technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application, and how to work with technical specialists (data scientists) to maximize the benefits of these technologies.
Steven Finlay is a data scientist with more than 20 years’ experience of developing practical machine learning-based solutions. He holds a PhD in management science and is an honorary research fellow at Lancaster University in the UK. He is currently Head of Analytics for Computershare Loan Services (CLS) in the UK. Dr Finlay has published a number of practically focused books about machine learning, artificial intelligence and financial services. His other books, published by Palgrave Macmillan, include:
- Predictive Analytics, Data Mining and Big Data. Myths, Misconceptions and Methods.
- Credit Scoring, Response Modeling and Insurance Rating. A Practical Guide to Forecasting Consumer Behavior.
- The Management of Consumer Credit. Theory and Practice.
- Consumer Credit Fundamentals.
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£1.90 -
Legacy: How to Build the Sustainable Economy
What would a sustainable economy look like? What would it take to live within our environmental means? Legacy answers these and other questions, setting out the key features of the sustainable economy. It explains what it would take to properly maintain different types of capital, why polluters would have to pay, why the current generation would have to fund the necessary maintenance of our natural assets, and why we would have to save to invest. The message is a tough one: we are way off course in terms of meeting these conditions and we cannot escape the consequences. This book explains what we would have to do to mend our ways. In doing so, it highlights the feebleness of current approaches to net zero and biodiversity loss as well as our great neglect of the core infrastructures, and why we are not meeting our duties to the next generation. This title is Open Access.Read more
£14.48 -
Sales Transformation
Many sales leaders seem unaware of the rapidly changing nature of buyer behaviour. Vendor sales departments are so focused on short term revenue results, and how they line up against their competitors, that they are unwittingly failing the first major test of business – understanding customer requirements and evolving market trends.If buyers change how they buy, then sellers must also change how they sell.
Change is no longer coming – it’s here, and Sales Transformation is the only answer.================================================================
This book has one purpose: to create a point in time snapshot of all known factors currently impacting vendor sales teams.
WHO SHOULD READ THIS BOOK:
Transform Sales provides insight into current buyer behaviour, evolving customer requirements and the factors that ultimately drive buyer behaviour. The research contained herein is highly relevant, and vitally important to almost every established vendor of technology products and services.
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£6.80Sales Transformation
£6.80 -
Social Media Video Content For Beginners : Straightforward Steps and Guidelines on how to succeed on Social Media Video Content Making without Stress
You may find it interesting to hear that, in 2019, social media video content gave my life a positive new perspective. At first, I couldn’t believe what I was seeing. “Social Media Video Content for Beginners” is a vital resource for anybody wishing to explore the exciting field of producing videos for social media networks. This extensive book is intended to provide novices with the fundamental know-how and abilities required to create captivating and interesting video content that appeals to a wide range of social media platforms.Important Characteristics:
- Strategic Foundations: Discover the essential ideas behind making powerful social media videos, such as identifying your brand’s voice, knowing who your target audience is, and setting specific communication goals.
- Get insights into the particular criteria and best practices for making videos on well-known social media platforms including Facebook, Instagram, YouTube, and TikTok. These insights are platform-specific.
- Tools and Techniques: Learn the craft of creating videos by following our step-by-step instructions on selecting the best tools, editing programs, and crucial methods to improve the visual appeal of your work.
- Discover the techniques for great storytelling and content preparation that will enthrall your audience, maintain their interest, and motivate them to act.
- Optimizing for interaction: Learn how to write captivating video descriptions, make attention-grabbing thumbnails, and make smart use of hashtags to increase audience interaction.
- Analytics and Performance Tracking: Recognize how crucial analytics are to honing your content approach. Acquire the knowledge to evaluate important metrics, gauge accomplishment, and modify your strategy for ongoing development.
- Navigating Trends and Challenges: Keep up with the newest developments in social media video content by investigating new trends and conquering typical obstacles encountered by novices.
“Social Media Video Content for Beginners” is the essential guide for anybody interested in maximizing the potential of video marketing, regardless matter whether they are a small company owner, budding influencer, or social media enthusiast. Boost your online visibility, engage your audience, and leave a lasting impression in the digital sphere with the insightful advice and useful tips in this indispensable guide.
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£3.80 -
Stick Around
Member retention is a massive problem in the gym industry, despite advances in technology and new exercise trends. Many clubs have 50% of members leave within a year of joining. Guy Griffiths aims to positively affect the health and fitness of more people each year. His work with systems and people has helped many clubs to get their members to stick around. The book sets out three cornerstones of good retention; people, communication and systems. It has proven techniques for improving member interaction inside and outside your club. It also describes how to build a retention system, as well as how to use more complex retention systems. It runs through the full member journey. Each stage is accompanied by diagrams and case-studies to illustrate key points. The journey continues after the member leaves, showing how to use your ex-member database as a prospect tool. Summaries, checklists and examples provide an invaluable resource to anyone involved in the running of a health-club.Read more
£5.70Stick Around
£5.70