The Routledge Handbook of Public Sector Accounting explores new developments and transformations in auditing, management control, performance measurement, risk management and sustainability work in the contemporary world of the public sector and the functioning of accounting and management in that realm. It focuses on critical analysis and reflection with respect to changing risk and crisis management patterns in the public sector in the current Covid- 19 and post- Covid- 19 era, across diverse social, political and institutional settings globally.

This research-based edited book, targeted at scholars, professionals, teachers and consultants inthe fields of public sector accounting, auditing, accountability and management, offers high-level insights into the new architecture and execution of such activities in the emerging post-pandemic world. The chapters are written by leading scholars in the accounting and public administration disciplines internationally and provide important assessments, frameworks and recommendations concerning a wide variety of institutions, practices and policies with a view to addressing the many emerging societal, governmental and professional issues. Spanning theoretical, empirical and policy discussion contributions, the book’s chapters will be readily accessible to accounting, auditing and management audiences alike.

Read more

Essential knowledge of International Financial Reporting Standards for students of global accounting

This important work provides the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are applied in practice. This text emphasizes fair value, proper accounting for financial instruments, and new developments in international accounting. By presenting IFRS in light of current accounting practice, this book helps students gain practical knowledge of the topic that they can apply as they advance into their global accounting careers.

With this revised and updated Fourth Edition, students will develop a firm conceptual understanding of IFRS, as well as the ability to integrate their learning through practical exercises. Throughout this text, Global Accounting Insights highlight the important differences that remain between IFRS and U.S. GAAP, discussing the ongoing joint convergence efforts to resolve them. Comprehensive, up-to-date, and accurate, Intermediate Accounting IFRS includes proven pedagogical tools designed to help students learn more effectively.

• Comprehensively covers the latest International Financial Reporting Standards and how they are applied in practice
• Takes a comparative approach to help students understand the differences between IFRS, U.S. GAAP, and other important standards
• Emphasizes practical application of knowledge with end-of-chapter Review and Practice sections
• Provides authoritative references and citations to ensure content reliability and provide opportunities for further study
• Includes access to video walkthroughs, interactive content, and digital resources to support student engagement and ensure positive learning outcomes

As IFRS gains broad acceptance around the world, students of global accounting will need to be intimately familiar with these standards, and prepared to keep up with the rapid changes in the international environment. Intermediate Accounting IFRS answers to these pressing needs, making it the clear choice for accounting courses at the intermediate level.

Read more

A best-selling text, offering students and professionals a clear understanding and comprehensive coverage of Management and Cost Accounting.

Management and Cost Accounting, 7th edition by Bhimani, Datar, Horngren, and Rajan, is a best-selling textbook in the field, written by a team of leading authors.

Ideal both for students and professionals, this text uses a clear, accessible, and simple language that is easy to understand, bringing together contemporary techniques, concepts, and practices.

This edition retains its international focus, packed with illustrations, and real-life applications, featuring companies and examples on a global scale. The text also includes professional accountancy examination questions to help you practice.

With a wealth of case studies and useful features for a better understanding of the concepts and methods introduced, this must-read guide will equip you with essential learning tools for your future performance in the workplace.

Key Features

• Up-to-date, comprehensive coverage of digital technologies, that include Artificial Intelligence, Robotics, 3-D Printing, the Internet of Things, and Big Data Analytics.
• Expanded and revised content, on sections such as Strategic Management Accounting, the balanced scorecard, quality costing, governance, and sustainability, as well as the aspects of Internet entrepreneurship.
• A wealth of resources, including professional accountancy practice exercises, and end-of-chapter questions, provides opportunities to learn and develop exam agility.
• Harvard Business School and other cutting-edge case studies illustrate how enterprises deploy Management Accounting across locations and situations.
• A range of new Concepts in Action boxes and the latest Surveys of Corporate Practices show how managers use accounting techniques in the business world.

Pair this text with MyLab® Accounting

MyLab is the teaching and learning platform that combines trusted author content with digital tools and a flexible platform. MyLabAccounting personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab® Accounting, search for:

9781292232744 Management and Cost Accounting, 7th edition plus MyLab Accounting with Pearson eText.

The package consists of:

• 9781292232669 Management and Cost Accounting, 7th edition
• 9781292232706 Management and Cost Accounting, 7th edition MyLab® Accounting
• 9781292232690 Management and Cost Accounting, 7th edition Pearson eText

MyLab® Accounting is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor.

Read more

Accounting for Real Estate Transactions, Second Edition is an up-to-date, comprehensive reference guide, specifically written to help professionals understand and apply the accounting rules relating to real estate transactions. This book provides financial professionals with a powerful tool to evaluate the accounting consequences of specific deals, enabling them to structure transactions with the accounting consequences in mind, and to account for them in accordance with US GAAP. Accountants and auditors are provided with major concepts, clear and concise explanations of real estate accounting rules, detailed applications of US GAAP, flowcharts, and exhaustive cross-references of the authoritative literature.

Read more

Discover accounting made easy!

Are you looking for an accounting book that can teach you how to run your small business?

Are you tired of having to continually visit an accountant or consultant for essential advice on how to manage your financial records?

Do you want a book that not only gives you the basic knowledge of accounting fundamentals but also provides valuable ways to manage your business and finances like a pro?

If you said yes to any of these questions, then this book is for you.

In this book, you will:

• Master the conceptual knowledge about accounting and bookkeeping
• Discover the differences between accounting and bookkeeping
• Discover which accounting methods suit your small business
• Get the top 10 tools for digital accounting
• Learn step-by-step instructions on setting up your Chart of Accounts
• Understand the differences in transactions, ledgers, and journal entries
• Learn how to process payroll
• Get an entire chapter on financial statements and how to analyze them
• Master how to close your books easily and quickly
• Get advice on small business budgeting
• Uncover the 3 small business accounting pitfalls you should avoid at all costs
• And so much more!

This easy-to-understand guide will provide you with clear concepts and methods to help you think like an accountant and teach you how to implement them into your small business.

So, what are you waiting for? Click the “add to cart” button now to get your copy of this book!

Read more

They say that numbers don’t lie, but what if you can’t even read them? Discover how great managers use financial data to guide decisions.

Financial analysis reports, budgeting reports, forecasting and measuring reports–sometimes they all run together, don’t they? The Essentials of Finance and Accounting for Nonfinancial Managers is here to help.

This new edition of a business classic demystifies finance and accounting and gives managers the tools they need to make better decisions.

Complete with fresh insights, case studies, and street-level exercises to help non-numbers people master the numbers game, this guide reveals how to:

• Understand the fundamentals of financial analysis, budgeting, and forecasting
• Interpret balance sheets, income/cash flow statements, and annual reports
• Sift through conflicting data to find the most relevant figures
• Locate key information about competitors and suppliers
• Analyze variances and calculate break-even points and other vital measures

The numbers are too important to allow others to translate for you. The Essentials of Finance and Accounting for Nonfinancial Managers shows you how to read them yourself.

Imagine the impact on future decisions when you grasp not only what the numbers mean but can use that insight to drive your business forward.

Read more

3 comprehensive manuscripts in 1 book

• Accounting Principles: The Ultimate Guide to Basic Accounting Principles, GAAP, Accrual Accounting, Financial Statements, Double Entry Bookkeeping and More
• Management Accounting: The Ultimate Guide to Managerial Accounting for Beginners Including Management Accounting Principles
• Financial Accounting: The Ultimate Guide to Financial Accounting for Beginners Including How to Create and Analyze Financial Statements

Accounting is a crucial part of any successful business as it records all profits, losses, credits, and debts and tells you the state of a business. In an economy where labor-driven jobs are disappearing faster than ever before, it is essential to know the concepts of accounting so you can succeed in your own business or in your career by increasing the profits in the company you work for.

Here are some of the topics that are discussed in the first part of this book:

• The Explosive Basics
• Accounting Methods
• Two Sides of The Accounting Coin
• Merchandising and Their Inventories
• Analyze Like A Pro
• Payroll Accounting
• Budgeting to Make It Big
• Balanced Scorecard
• Fraud and Internal Controls
• And Much, Much More

Here are some of the topics that are discussed in the second part of this book:

• Accrual Accounting
• Financial Accounting Basics
• Who May Use the Financial Statements?
• Recording Business Transactions
• Stockholders’ Equity
• Ratios and Other Tools for Analyzing
• Income Statement
• Balance Sheet
• Statement of Cash Flows
• Statement of Stockholders’ Equity
• And Much More

Here are some of the topics that are discussed in the third part of this book:

• Management Accounting and Its Importance
• Management Accounting Principles
• Responsibility Accounting
• Understanding and Managing Costs
• Budgeting Like a Pro
• Forecasting Tools for Business Trends
• Theory of Constraints
• Careers in Management Accounting
• And Much, Much More

So, what are you waiting for? Start your learning now by downloading this magnificent book!

Read more

NOTE: FULL-COLOR DIAGRAMS SO REQUIRES COLOR e-READER
As used in businesses, high schools and universities in 30 countries, such as American University and Johns Hopkins University.
Discover a new graphical way to understand accounting.

HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.

This is what Harvard Business School had to say:
“[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business School

Other books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.

Accounting made easy:
By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.

Hands-on and visual learning:
The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.

Is it truly revolutionary?
Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.

The Joy of Accounting means that ANYONE can now see how accounting works.

In this book, you will find:
•A simple step-by-step sequence to follow
•Over 150 full-color diagrams
•Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
•Traditional terms explained, like ledgers, journals, debits and credits.
•US and International accounting standards
•Case studies

BENEFITS OF THIS APPROACH
•Confidently read balance sheets and income statements
•Take control of your profitability, cash flow and growth
•Budget effectively
•Talk about financial matters powerfully
•Revisit previous accounting studies for deeper understanding

THE AUTHORS
Peter Frampton and Mark Robilliard:
•Taught tens of thousands of people in businesses and universities
•Teach acclaimed university courses
•Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.

Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.

WHO IS THIS BOOK FOR?
•Managers wanting to take control of their business
•High school, home school and university students
•School teachers and university lecturers looking for new ways of explaining
•Sales people wanting to pitch more successfully by using financial drivers
•Anyone wanting to communicate more powerfully about money matters.

INVEST IN YOUR FUTURE AND FREEDOM
Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.

Read more

Google AdWords, why does it work so fine?
How to choose the Best Ads for your business?
What are Consumers looking for right now?
If you are struggling with the desire to answer these questions, you’ve found the right solution for you.
Thanks to this guide you will be able to think outside the box as only the new rich marketers and marketing agencies have done in the last decade.
Do not worry if you have never created a single Ads before, you will discover page after page how to create a Facebook Ads, choose the placement of your Ads and Create a Good Advertisement on all social media and Google.
For centuries great businessman and important families have kept secret their ways to sell, and the best solutions for making money were a prerogative for a few, but now everything is changing.
Do you want to be part of this revolution or do you still want to remain engaged in outdated patterns?
Before starting to create your first campaign, however, it is fundamental to know how to protect you and your business from competitors and the placement in Paid Advertising. Does that sound hard? You will be amazed at how simple it will seem. Read this book and you will be safe from the storm. Being informed, will ensure you to have a place in paradise.

Here some examples of what you can find inside the chapters:

• What is a Landing Page
• Social Ads, 5 Winning Strategies
• Social Ads, 5 Mistakes to Avoid
• Why use Facebook or Instagram Ads?
• The Rise of Aesthetics on Youtube
• …and many Useful Tips for Performing Results!

You will also easily learn about the evolution and potential impacts of Tik Tok Ads, identify your unique selling point and in short time have a potential global e-commerce.

What are you waiting for?
Buy this Book and Start to make your first fantastic Ad!

Read more

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois.

Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today’s big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Read more

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

Read more

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.

“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst

“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising

How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?

These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.

Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.

Read more

From 0 to 10K The Ultimate Guide to Starting a Digital Marketing Agency Online

INCLUDES: Free Bonus Video Course On Last Page as a Special Thank You For Enjoying Your Reading Experience!

Are you ready to take your digital marketing skills from zero to ten thousand? Look no further than ‘From Zero to Ten Thousand: The Ultimate Guide to Starting a Digital Marketing Agency Online.’ This comprehensive guide will lay the foundation for building a successful digital marketing agency, covering everything from defining your niche to setting SMART goals.

Quick Start Guide: See the exact strategy, how we got Started With No Money out of pocket and in profit within 14 days!

Simple & Effective ways to automate 90% of your Digital Marketing Agency Deliverables, so you can take on more clients and maintain a higher level of satisfaction for you and your customers.

You’ll learn the importance of building a strong brand identity and creating a diverse skillset. Discover how to harness the power of content marketing, SEO, social media marketing, and online advertising to build your online presence. Master the art of search engine optimization and learn how to build quality backlinks.

Dive into the world of paid advertising and create effective ad campaigns that drive results. Develop a winning content strategy that resonates with your audience and learn how to nurture leads and convert customers.

Maximize the power of email marketing and analyze data to drive growth. Find out how to scale your agency and stay ahead in this dynamic industry. With this guide in hand, you’ll have the knowledge and tools to start and grow your own digital marketing agency. Don’t miss out on this opportunity to become a digital marketing expert!

STOP READING & GET STARTEED TODAY!!

These are some of the best Digital Advertising Agencies Proven Success Research Data Literacy Focus Strategies to Get Into Computer Profit in 14 Days or Less…..

Read more

In the bustling realm of digital communication, mastering social media management is no longer optional—it’s essential. Whether you’re a budding entrepreneur, an established brand, or an aspiring digital marketer, understanding the intricacies of social media is the key to connecting with your audience and amplifying your message.

Dive deep into the comprehensive “Social Media Management Guide: From Content Creation to Analytics,” an indispensable resource crafted to equip you with the skills and knowledge to navigate the ever-evolving digital landscape.

Inside, you’ll discover:

• Foundational Principles: Grasp the fundamentals of social media, from setting up profiles to crafting engaging posts that resonate.

• Content Mastery: Learn the art of content creation, curation, and scheduling, ensuring your posts get the attention they deserve.

• Engagement Strategies: Foster authentic connections, spark meaningful conversations, and build a loyal community around your brand.

• Analytical Acumen: Understand the numbers. Dive into analytics, interpret data, and tweak your strategies for maximum impact.

• Crisis Management: Equip yourself with tools and techniques to handle digital challenges, maintaining your brand’s integrity.

• Future Forecast: Stay ahead of the curve. Explore emerging trends, from AR & VR to evolving algorithms, ensuring your strategies remain relevant.

With expert insights, actionable advice, and real-world examples, this handbook provides a holistic view of social media management. Regardless of your experience level, this guide promises to be a reference you’ll turn to time and again.

Empower your brand, engage your audience, and elevate your social media game. Start your transformative journey today!

Read more

Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content + 2 FREE Bonuses for YOU!

This confidential guide, masterfully curated for marketing professionals, decrypts the concealed power of AI, providing you with secret insights and exclusive real-world applications of OpenAI’s GPT-4 language model.

If you’ve ever pondered the enigmatic ways AI can revolutionize your digital marketing strategies, this book is your cryptic map. It uncovers different scenarios — each ingeniously designed to reveal how GPT-4 can assist in hidden corners of marketing tasks. These range from crafting secretive compelling blog posts to managing your elusive social media, from writing SEO-optimized meta descriptions to drafting engaging newsletters, and much more. The scenarios in this book will unveil AI-powered content creation’s limitless and concealed possibilities.

What sets this book apart? It’s a gateway to hidden treasures – it’s not just about the theory; it’s about unlocking the practice. The 40 carefully crafted prompts (2 for each scenario), provide classified examples of how to communicate with GPT-4 effectively. You can use these prompts as they are or tailor them to your confidential needs, making the transition into AI-assisted marketing a hidden adventure. Each scenario is backed with detailed secret commentaries to ensure you understand the AI’s masked responses, and how different levels of detail in your prompts can significantly alter its concealed output.

Key Features of the Book:

– A concealed guide to understanding and implementing AI in your classified marketing strategies.

– 20 hidden scenarios detailing how AI can streamline your secretive marketing efforts.

– 40 encrypted prompts, customizable to fit your enigmatic marketing needs.

– In-depth hidden commentaries to help you interpret the AI’s veiled responses better.

To further unlock your understanding, you will get a FREE BONUS – Access to 1000+ additional covert templates! These templates cover a wide array of marketing scenarios and are ready to use – simply replace the secret details based on your specific clandestine situation.

BONUS #2 – Uncover the Power of a Secret Tool: Hidden within the book’s pages is a mystical surprise! Gain exclusive, free access to a concealed tool that serves as a gateway to the world’s best prompts for ChatGPT. This invaluable, classified resource is designed to optimize your experience and enhance your results with AI in every shadowed sector. Get a competitive edge with this enigmatic tool and start unlocking the benefits of AI today!

This book offers a powerful, concealed toolset for modern marketers. It’s crafted to give you an edge in the digital marketing landscape of tomorrow, a resource filled with secrets you will refer to again and again as you pioneer new AI-powered strategies in your confidential work.

Don’t let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with “Chat GPT Bible – Social Media Marketing Special Edition.”

Grab your copy today, and start unveiling the secrets!

Read more

Mastering SEO in 2023 is your comprehensive manual for mastering the art of Search Engine Optimization and leveraging it to drive significant growth for your online business. This book equips you with a deep understanding of the latest SEO strategies, cutting-edge techniques, and proven tactics that empower your brand to:

• Navigate the SEO Landscape: Gain an in-depth understanding of the evolving SEO landscape in 2023 and learn how to stay ahead of the curve.
• Unlock Keyword Power: Harness the power of keywords to ensure your content ranks prominently on search engine results pages (SERPs).
• Optimize Content for Success: Discover the art of crafting high-quality, relevant, and engaging content that captivates both search engines and your target audience.
• Dominate On-Page SEO: Master the intricacies of on-page optimization, including meta tags, headings, URL structures, and internal linking.
• Harness Backlink Strategies: Dive into the world of backlinks and learn how to build a robust and authoritative backlink profile that boosts your site’s credibility.
• Embrace Technical SEO: Understand the technical aspects of SEO, from site speed optimization to mobile responsiveness, to ensure your website’s excellence.
• Tackle Local SEO: Uncover the secrets of local SEO to capture the attention of local customers and dominate in your geographical area.
• Conquer Voice Search: Explore the rising trend of voice search and learn how to optimize your content for voice-activated search queries.
• Leverage AI for SEO: Delve into the role of artificial intelligence in SEO and discover how it can enhance your strategies.
• Measure and Optimize: Learn to use data-driven insights and analytics to continually refine your SEO strategies and achieve exceptional results.

Highlights:

• Cutting-edge Strategies: Stay up-to-date with the latest SEO strategies and techniques that are specifically tailored for 2023.
• Expert Insights: Authored by seasoned SEO professionals, this book provides expert insights and practical advice from those who have achieved SEO success.
• Real-world Examples: Abound with real-life case studies and examples that illustrate how successful implementation of strategies leads to tangible results.
• Actionable Steps: Each chapter offers actionable steps, checklists, and tips that enable you to immediately implement the strategies and witness improvements.
• Strategic Guidance: Gain a holistic understanding of how various SEO elements come together to form a cohesive and effective strategy.

“Mastering SEO in 2023” serves as your beacon of SEO mastery, catering to both beginners venturing into the realm of SEO and experienced marketers aiming to refine their strategies. Embark on a transformative journey as you harness the power of SEO to dominate search engines and propel your online business to unprecedented success in the dynamic digital landscape of 2023.

Read more

“SEO for Plastic Surgeons” is a practical guide that shows you how to boost your online visibility and attract more patients through search engines. You will learn how to optimize your website for local searches, choose the best keywords, create engaging content, build links and measure your SEO performance.

This guide demystifies SEO and makes it easy to apply for your plastic surgery business. You will discover why a well-optimized website is crucial in today’s digital world, where most patients start their journey online. You will also get tips on how to improve your website’s user experience, value proposition and online reputation.

“SEO for Plastic Surgeons” is a must-read for any plastic surgery practice that wants to grow its online presence, reach more potential patients, and stand out from the competition.

Bruno Pisano is an SEO expert, web developer, and author.

He is also a philanthropist, former soccer player, and multilingual speaker. He cares deeply about his clients and their success.

He founded LaV1, Inc. in 1995 to help small and mid-size businesses with digital marketing solutions.

Read more

UNLEASH THE POWER OF SEO:Innovative Strategies for Dominating Search Engine Results.

In today’s digital age, having a strong online presence is crucial for businesses of all sizes. And at the heart of online visibility lies Search Engine Optimization (SEO). But with ever-changing algorithms and an abundance of information, mastering SEO can seem like an overwhelming task.

Fear not! “Unleash the Power of SEO” is here to demystify the world of search engine optimization and provide you with a comprehensive guide to dominating the digital landscape. This book is your roadmap to understanding the fundamental principles, implementing effective strategies, and staying ahead in the dynamic world of SEO.

Written in a clear and accessible manner, this book takes you step-by-step through the process of optimizing your website for search engines. From conducting in-depth keyword research to optimizing on-page elements, from technical SEO to off-page optimization and link building, each chapter is filled with practical insights, real-world examples, and actionable tips to help you achieve tangible results.

But SEO is not just about keywords and rankings. “Unleash the Power of SEO” goes beyond the basics, delving into advanced topics such as website audits, analytics, measuring performance, and adapting to the ever-changing SEO landscape. You’ll discover how to leverage analytical tools, interpret data, and make data-driven decisions to continuously improve your SEO efforts.

With this book as your guide, you’ll learn:

• The fundamental principles of SEO and why it matters in today’s digital world
• How to conduct keyword research and identify the right target keywords for your website
• Techniques for optimizing on-page elements such as titles, meta descriptions, and content
• Strategies for improving website performance, including site speed and mobile-friendliness
• The art of link building and off-page optimization to boost your website’s authority
• The importance of analytics and measurement in tracking SEO success
• Steps to stay ahead in the ever-evolving SEO landscape and embrace emerging trends

Whether you’re a business owner looking to enhance your online presence, a digital marketer wanting to expand your SEO knowledge, or an aspiring SEO professional aiming to make a mark in the industry, “Unleash the Power of SEO” provides you with the tools and knowledge to succeed.

Don’t let your website get lost in the vast digital sea. Take control of your online visibility, attract organic traffic, and unlock the true power of SEO.

Get ready to dominate the digital landscape with “Unleash the Power of SEO”!

You can purchase more books by GERARD STAFFORD for your SEO strategies.

SCROLL UP AND PURCHASE.

Read more

Welcome to the latest and most effective SEO Training Guide designed to guide you through the process of easily and effectively positioning your offline or online business at the top of any Search Engine on the web. We are excited to have you here and we know this will be very helpful for you.
This complete and high-quality 110 page training guide will surely help you to learn everything there is to know in order to easily and effectively position your online or offline business on the first Page of the Search Engines in the shortest time possible, as well as how to leverage this amazing and extremely powerful source of high quality traffic to generate great profits online.
You will be able to quickly and safely grow a huge army of potential clients or customers 100% targeted to your business. Search Engines have the amazing ability to send highly relevant traffic to any website that is positioned on their top page, and this is just an amazing thing that can bring you great results.
You will be able to rank any amount of pages of your website straight to the top and get a great deal of high quality and unique search engine traffic to each one of them. You will able to know the exact same Search Engine Top Ranking Proven Formula we use, which is responsible for ranking any brand new webpage to the top of the Search Engines with the safest and easiest techniques ever.
Google is a fantastic platform, with which you can reach all of your business plans, but we will also focus on all search engines. If you win the Google battle then you will be at the top of all the search engines at the same time.
This high-quality training guide contains everything you need to know about ranking in the top of the search engines to help you achieve your goals.

Read more

Want to learn about Search Engine Optimization? Try ‘MASTERING SEO – The Friendliest & Easiest Guide You’ll Ever Read’ with a special bonus about ChatGPT usage in SEO.

This ebook makes SEO easy to understand, even if you’re just starting out. You’ll also discover how to leverage ChatGPT for SEO, potentially saving you up to 90% of your time!

Each part of the book explains a different part of SEO. You’ll learn about how search engines work, keywords, and different types of SEO. Everything is explained in a simple way with lots of examples.

And there’s more. At the end of each chapter, you’ll find a quiz to help remember what you’ve learned. The guide also talks about what might happen with SEO in the future.

With ‘MASTERING SEO’, you’re not just learning about SEO. You’re also getting ready to use SEO in your own work witch ChatGPT. Start learning about SEO today and see the difference it makes!

Read more

Are you looking to unlock the full potential of your online presence and achieve remarkable search engine results?

“SEO Optimization & Chat GPT: Maximizing Search Engine Results” is a comprehensive guide that combines the power of Search Engine Optimization (SEO) with the cutting-edge capabilities of Chat GPT technology. Whether you’re a business owner, marketer, or website developer, this book equips you with the knowledge and strategies necessary to drive organic traffic and boost your search engine rankings.

In this book, you’ll discover the essential principles and techniques used to enhance the visibility and discoverability of your website. From keyword research and on-page optimization to link building and technical SEO, each chapter offers practical advice, real-world examples, and actionable steps that will empower you to optimize your website effectively. Learn how to create compelling content, master the art of keyword targeting, and utilize SEO tools to gain a competitive edge in the digital landscape.

But that’s not all. This book also introduces you to Chat GPT, a revolutionary conversational AI technology that can transform the way you engage with your website visitors. Explore strategies for integrating Chat GPT into your website, developing engaging conversational flows, and leveraging natural language processing to create personalized interactions with your audience. Discover how Chat GPT can enhance user experience, improve customer support, and drive conversions on your website.

Moreover, the book demonstrates how the combination of SEO optimization and Chat GPT can work synergistically to maximize your search engine results. Uncover techniques for creating SEO-friendly chatbot content, optimizing conversational interfaces for voice search, and leveraging chatbot analytics to gain valuable insights. By leveraging the power of both SEO optimization and Chat GPT, you’ll be able to supercharge your digital marketing efforts and stay ahead in today’s competitive online landscape.

Key Features:

• Relationship of SEO & Chat GPT
• Detailed explanations of SEO optimization techniques and best practices
• The essential factors to have the standard SEO content based on Chat GPT
• Optimizing Websites to Fit Search Engine Algorithms
• Tips for creating quality content with Chat GPT
• Measuring the Effectiveness of Chat GPT for SEO

“SEO Optimization & Chat GPT: Maximizing Search Engine Results” is an indispensable resource for anyone seeking to maximize their website’s visibility, engage with visitors effectively, and drive organic traffic. Whether you’re a seasoned SEO professional or a newcomer to the world of digital marketing, this book provides the tools and knowledge needed to navigate the ever-evolving digital landscape and achieve remarkable search engine results.Start optimizing your website today and take your online presence to new heights!

Don’t waste time and buy this book now to gain the knowledge and skills needed to become an expert in SEO using Chat GPT!

Read more

“Social media SEO: Highly effective to increase the average order value of your Shopify store” is a book that provides a comprehensive guide on how to increase sales on Shopify stores. The book offers solutions to common challenges faced by Shopify store owners and provides actionable steps to help them scale their sales.

Shopify is a popular e-commerce platform that allows individuals and businesses to create online stores and sell products.

Shopify has over 1.7 million businesses in more than 175 countries, and these businesses have sold over $200 billion worth of products.

The book will help readers to:

• Understand the Shopify platform and how it works.
• Identify common challenges faced by Shopify store owners and how to overcome them.
• Learn how to optimize their store for maximum sales.
• Discover effective marketing strategies to attract more customers.
• Learn how to use analytics to track and improve their store’s performance.

Solutions: The book provides practical solutions to common challenges faced by Shopify store owners, such as:

• Choosing the right products to sell.
• Creating an effective store design.
• Optimizing product listings for search engines.
• Using social media and other marketing channels to promote their store.
• Analyzing data to identify areas for improvement.
• I’ve been running an online store for a long time now, and I’ve learned a lot over the years about establishing trust with customers. In this book, I’ll show you what features and options you need to offer to convince new visitors that your brand is trustworthy.

With “Social media SEO: Highly effective to increase the average order value of your Shopify store,” readers will gain the knowledge and skills they need to take their Shopify store to the next level.

Whether you’re a new Shopify store owner or an experienced seller looking to boost your sales, “Social media SEO: Highly effective to increase the average order value of your Shopify store,” is the ultimate guide to success on the platform. Get your copy today and start scaling your sales!

Read more

Do you have a product or a business idea and you are looking for a cost efficient way to organically rank your website without spending a dime? You’ve come to the right place! Hello! I’m Kato, I’m an ecommerce Coach and an entrepreneur, Full – Time Six Figure Etsy and Shopify Seller and I’m here to teach you all about Shopify and the latest Search Engine optimization updates.

I know how busy you must be, running your own business, handling multiple tasks at once and that’s why in this book I won’t bore you with general topics or do in-depth technical SEO analysis of information you won’t ever need, like for example writing a code or general SEO statements.

This Book is specifically written for Shopify website owners, but the SEO fundamentals and practices that we’ll be covering for the most portion of the book applies to all kinds of websites on all platforms across the web. So if you are interested in how various Search engines work, but you don’t have a website on Shopify, No worries! You can still learn a lot from this book and take part in the essential discussions on how to leverage any website to show in Google or Bing Search Results in 2023.
This Book contains all the essential selection of topics you’ll need as a business owner in order to rank your website and products in an easy and informative way, starting from the beginning. Consider this Book your Personal Guide to Shopify SEO in 2023.

Read more

Lessons in SEO is designed to be a comprehensive resource for SEO specialists, marketers, and businesses looking to navigate the ever-evolving landscape of search engine optimization. Covering everything from the basics to advanced strategies, this book aims to empower readers to enhance their online visibility and drive sustainable organic traffic to their websites. Here’s what you’ll learn:

• How Search Engines Work
• Comparing Google and Microsoft Bing SEO
• Keyword Research and Analysis
• On-Page Optimization
• User Experience and Technical SEO
• The Power of Off-Page SEO
• Local SEO Strategies
• YouTube SEO
• Boosting Your Website’s Rank on Baidu
• Measuring Success with Analytics
• Advanced SEO Strategies -Voice-Activated Search & AI’s Pivotal Role in Influencing Search
• Top Recommended SEO Tools
• Top Recommended SEO AI Tools
• Exploring Various SEO Platforms for Different Needs
• Additional Reading Material to Enhance Your SEO Knowledge
• Other Resources for Ongoing Learning in SEO

Read more