Industries & Professions

  • Native Advertising: The Essential Guide

    05

    Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

    This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

    Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

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    £19.90
  • Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

    07
    Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy

    Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

    Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

    • Create a blueprint for integrated search, social media and content marketing strategy
    • Determine which creative tactics will provide the best results for your company
    • Implement search and social optimization holistically in the organization
    • Measure the business value of optimized and socialized content marketing
    • Develop guidelines, processes and training to scale online marketing success

    Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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    £17.10
  • Organic Social Media: How to Build Flourishing Online Communities

    Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

    In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

    Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

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    £20.90
  • Paid Attention: Innovative Advertising for a Digital World

    The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.

    Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.

    This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today’s crowded attention marketplace.

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    £17.10
  • Sales Funnel Sabotage: Are These 10 Common Mistakes Holding Your Business Back? (The Internet Marketing Starter Pack Book 3)

    03

    Are your sales funnels underperforming? Are you struggling to identify what’s holding your business back?

    Uncover the secrets to maximizing your sales funnel effectiveness with “Sales Funnel Sabotage.”

    This insightful book shines a spotlight on the pitfalls that could be costing your business BIG, and reveals how you can turn the tables on the common mistakes entrepreneurs often make.

    In this book, you’ll gain insights on:

    • How to make an unforgettable first impression with your audience that maximizes conversions.
    • The art of creating irresistible offers that resonate with your target audience and compel them to act.
    • Ways to capitalize on every sales opportunity within your funnel for increased profits.
    • Techniques for creating a sense of urgency that prompts immediate action from potential customers.
    • Strategies for crafting add-on offers that increase overall purchase value.
    • Effective communication tactics that resonate with your subscribers and foster a stronger customer relationship.
    • Navigating the complexities of online advertising to promote business growth and avoid common pitfalls.
    • The importance of compelling sales letters and persuasive copy that can turn potential customers into buyers.
    • Leveraging video for your sales letters, helping you connect with a wider audience.
    • Mitigating risks associated with over-reliance on specific traffic sources through effective diversification.
    • The power of impactful copywriting, a critical skill that can significantly influence your sales funnel performance.
    • Strategies for nurturing a strong and valuable customer list, the backbone of any successful online business.

    “Sales Funnel Sabotage” is more than just an eBook; it’s your roadmap to understanding the dynamics of a successful sales funnel and navigating your business away from common mistakes and towards sustainable growth.

    Whether you’re new to the world of online business or a seasoned entrepreneur, this book offers invaluable insights that can transform your business approach and help you unlock the full potential of your sales funnel.

    Say goodbye to underperforming sales funnels and start your journey to business success with “Sales Funnel Sabotage” today!

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    £0.70
  • Search Engine Optimization (SEO) Secrets: Do What You Never Thought Possible with SEO

    08
    Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

    Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

    You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

    Coverage includes:

    • Understanding Search Engine Optimization
    • Relearning How You See the Web
    • Picking the Right SEO Tools
    • Finding SEO Problems
    • Solving SEO Problems
    • SEO Best Practices
    • The SEO Consulting Process
    • Comprehensive Site Audit (Informational Website)
    • Comprehensive Site Audit (E-Commerce Website)
    • Understanding the SEO Industry
    • Search Engine Verticals
    • Optimizing for Alternative Search Engines
    • Setting Up a Testing Platform
    • SEO Resources
    • Attending SEO Conferences

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    £24.40
  • Search Marketing: A Strategic Approach to SEO and SEM

    Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM.

    This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler.

    Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM.

    The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

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    £31.30
  • SEO 2024: Mastering SEO – Comprehensive Guide to Schema, Rich Snippets, On-Page SEO Updated: Unveiling the Future- A Deep Dive into SEO Strategies for 2024 with the Latest Updates

    SEO 2024: Mastering SEO – Comprehensive Guide to Schema, Rich Snippets, On-Page SEO.
    Mastering On-Page SEO: Optimizing WordPress Websites for Success
    Introduction to SEO and WordPress
    In this module, we will lay the foundation for your SEO journey. You will understand the basics of SEO and how it influences website rankings. Gain insights into the power of WordPress and its seamless integration with SEO techniques. Discover the numerous benefits of using WordPress and how it can help you skyrocket your website’s search engine rankings.

    Setting up WordPress for SEO
    In Module 2, we delve into the technical aspects of setting up your WordPress website for optimal SEO performance. Discover how to choose an SEO-friendly theme that aligns with your website’s goals. Learn how to install and configure essential WordPress plugins specifically designed for SEO, giving you an edge over competitors. We’ll also explore how to optimize WordPress settings to ensure your website is easily discoverable by search engines.

    On-page SEO Elements in WordPress
    Module 3 focuses on the essential on-page SEO elements that can significantly impact your website’s ranking. Learn the art of conducting comprehensive keyword research and selection to drive targeted organic traffic to your website. Discover how to create SEO-friendly URLs that appeal to search engines and improve user experience. Dive into optimizing page titles and meta descriptions while harnessing the power of header tags and images to improve your website’s visibility.

    Content Optimization in WordPress
    In Module 4, we uncover the secrets to creating high-quality, compelling content that captivates your audience and pleases search engines. Explore techniques to optimize your content structure for improved readability and higher rankings. Gain insight into effective internal and external linking strategies to enhance your website’s authority and relevance. We’ll also explore implementing schema markup to help search engines better understand your content. Additionally, discover how to optimize your website for mobile devices, ensuring a seamless user experience across all platforms.

    Below is the list of some websites I have optimized recently:
    Dudescreative.com
    Easyseocheck.com
    Currymantra.ca
    Metalfed.com
    Marvelscamps.com
    Marcelforged.com
    Backingringflange.com
    Creativepiping.com
    Petromatco.com
    Aakashsteelmart.com
    Getinlamka.com
    Micronsteel.com
    Adcoforgefittings.com
    Omaaforged.com
    Lionardtechnologies.com
    Northeastwebdesigner.com
    Cabspune.com
    Imphalcabs.com
    meadowlarkshillong.com
    aaradhyaenterprisess.com

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    £2.30
  • SEO for Plastic Surgeons – Rank, Attract, Convert.

    “SEO for Plastic Surgeons” is a practical guide that shows you how to boost your online visibility and attract more patients through search engines. You will learn how to optimize your website for local searches, choose the best keywords, create engaging content, build links and measure your SEO performance.

    This guide demystifies SEO and makes it easy to apply for your plastic surgery business. You will discover why a well-optimized website is crucial in today’s digital world, where most patients start their journey online. You will also get tips on how to improve your website’s user experience, value proposition and online reputation.

    “SEO for Plastic Surgeons” is a must-read for any plastic surgery practice that wants to grow its online presence, reach more potential patients, and stand out from the competition.

    Bruno Pisano is an SEO expert, web developer, and author.

    He is also a philanthropist, former soccer player, and multilingual speaker. He cares deeply about his clients and their success.

    He founded LaV1, Inc. in 1995 to help small and mid-size businesses with digital marketing solutions.

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    £7.50
  • SEO in 2022: 66 of the world’s leading SEOs share their number 1, actionable tip for 2022

    06

    We asked SIXTY-SIX! of the world’s leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…

    You would have thought that if we asked SIXTY-SIX SEOs the same question (What is your number 1 SEO tip for 2022?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

    The tips tips naturally break down in to 12 different chapters, and that those chapters fell into 4 main sections – EVALUATE, PLAN, DELIVER, and CANI.

    SECTION 1: EVALUATE

    The first section, EVALUATE, contains the first 3 chapters – ‘Modern SEO’, ‘Strong Foundations’, and ‘Prioritise’. These tips are focusing on the ongoing, key elements of SEO that you can’t ignore, year after year. Included are tips on focusing in the areas where you are likely to have the biggest impact, how to build a technically sound website in 2022, and how to determine your ongoing strategy – partly based upon thorough competitor analysis.

    SECTION 2: PLAN

    After the evaluation phase, Section 2 looks at how to PLAN your SEO activities for 2022, under the chapters: ‘Site Structure’, ‘Keyword Research’ and ‘User Behaviour’. Here we include tips on how to use Schema to educate Google about the uniqueness and specificity of your content, why mapping keywords to personas and user journeys is essential, and how search engines are moving towards gaining a better understanding of user intent.

    SECTION 3: DELIVER

    Next up is the DELIVER section, including the chapters ‘Content Creation’, ‘Links’ and ‘Keep an Eye on the SERP’. Shared in this section is the fact that your job as an SEO is to help searchers get the answer that they’re looking for. Also included are tips around how to build high-quality, original content assets, and why the SERP isn’t just the place that sends you traffic – it can also be a wonderful source of competitive intelligence.

    SECTION 4: CANI

    Finishing us up is section 4: CANI – CONSTANT and NEVER-ENDING IMPROVEMENT. An SEO’s work is never done – and if you ever think it is, that’s probably a sign that your competitors are about to surpass you. In this section of ‘SEO in 2022’, we look at topics such as why you need to be using Google Search Console on a daily basis, how machine learning could improve an SEO’s life, and why training the next generation of SEOs is so important.

    There’s a lot to explore – some of it will already be top-of-mind. Other elements will be waiting for you to discover.

    Join SIXTY-SIX of the world’s leading SEOs to discover SEO in 2022.

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    £7.60
  • SEO Made Easy 2023: Boost Your Website’s Visibility and Increase Organic Traffic in 2023 and Beyond

    Are you looking to skyrocket your website’s visibility on search engines? Do you want to attract more organic traffic and outrank your competitors in 2023? Look no further! “SEO Made Easy 2023” is the ultimate guide that will equip you with the latest SEO strategies and techniques to dominate the digital landscape.

    In this comprehensive book, renowned SEO expert Ibn Zaid demystifies the complex world of Search Engine Optimization and presents a practical roadmap to success. Whether you’re a business owner, marketer, blogger, or aspiring SEO professional, this book will empower you to optimize your website effectively and drive sustainable organic growth.

    Inside “SEO Made Easy 2023,” you’ll discover:

    1. The Fundamentals of SEO: Learn the core principles of SEO and why they matter in today’s ever-evolving digital landscape.
    2. Keyword Research: Master the art of keyword research and uncover high-value keywords that will attract your target audience.
    3. On-Page Optimization: Optimize your website’s structure, content, and HTML elements to maximize search engine visibility.
    4. Off-Page Optimization: Build authoritative backlinks, leverage social media, and employ content marketing strategies to enhance your online presence.
    5. Technical SEO: Understand website speed, mobile optimization, and structured data to provide a seamless user experience and improve search engine rankings.
    6. Local and Voice SEO: Unlock the potential of local search and voice-activated devices to capture highly targeted traffic.
    7. SEO Analytics: Harness the power of data to track your progress, identify opportunities, and make data-driven decisions.
    8. Future-proof Strategies: Stay ahead of the curve with insights into emerging trends, algorithm updates, and the future of SEO in 2023 and beyond.

    Packed with real-life examples, actionable tips, and expert advice, “SEO Made Easy 2023” equips you with the knowledge and tools needed to drive organic traffic and achieve higher search engine rankings. By implementing the proven strategies outlined in this book, you’ll witness a significant boost in website visibility, brand authority, and ultimately, conversions.

    If you’re ready to take your website to the next level and achieve sustainable growth through search engine optimization, “SEO Made Easy 2023” is the only resource you need. Start your journey toward digital success today!

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    £3.70
  • SEO Made Easy: A Training Guide

    Welcome to the latest and most effective SEO Training Guide designed to guide you through the process of easily and effectively positioning your offline or online business at the top of any Search Engine on the web. We are excited to have you here and we know this will be very helpful for you.
    This complete and high-quality 110 page training guide will surely help you to learn everything there is to know in order to easily and effectively position your online or offline business on the first Page of the Search Engines in the shortest time possible, as well as how to leverage this amazing and extremely powerful source of high quality traffic to generate great profits online.
    You will be able to quickly and safely grow a huge army of potential clients or customers 100% targeted to your business. Search Engines have the amazing ability to send highly relevant traffic to any website that is positioned on their top page, and this is just an amazing thing that can bring you great results.
    You will be able to rank any amount of pages of your website straight to the top and get a great deal of high quality and unique search engine traffic to each one of them. You will able to know the exact same Search Engine Top Ranking Proven Formula we use, which is responsible for ranking any brand new webpage to the top of the Search Engines with the safest and easiest techniques ever.
    Google is a fantastic platform, with which you can reach all of your business plans, but we will also focus on all search engines. If you win the Google battle then you will be at the top of all the search engines at the same time.
    This high-quality training guide contains everything you need to know about ranking in the top of the search engines to help you achieve your goals.

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    £7.80
  • SEO Optimization & Chat GPT : Maximizing Search Engine Results

    Are you looking to unlock the full potential of your online presence and achieve remarkable search engine results?

    “SEO Optimization & Chat GPT: Maximizing Search Engine Results” is a comprehensive guide that combines the power of Search Engine Optimization (SEO) with the cutting-edge capabilities of Chat GPT technology. Whether you’re a business owner, marketer, or website developer, this book equips you with the knowledge and strategies necessary to drive organic traffic and boost your search engine rankings.

    In this book, you’ll discover the essential principles and techniques used to enhance the visibility and discoverability of your website. From keyword research and on-page optimization to link building and technical SEO, each chapter offers practical advice, real-world examples, and actionable steps that will empower you to optimize your website effectively. Learn how to create compelling content, master the art of keyword targeting, and utilize SEO tools to gain a competitive edge in the digital landscape.

    But that’s not all. This book also introduces you to Chat GPT, a revolutionary conversational AI technology that can transform the way you engage with your website visitors. Explore strategies for integrating Chat GPT into your website, developing engaging conversational flows, and leveraging natural language processing to create personalized interactions with your audience. Discover how Chat GPT can enhance user experience, improve customer support, and drive conversions on your website.

    Moreover, the book demonstrates how the combination of SEO optimization and Chat GPT can work synergistically to maximize your search engine results. Uncover techniques for creating SEO-friendly chatbot content, optimizing conversational interfaces for voice search, and leveraging chatbot analytics to gain valuable insights. By leveraging the power of both SEO optimization and Chat GPT, you’ll be able to supercharge your digital marketing efforts and stay ahead in today’s competitive online landscape.

    Key Features:

    • Relationship of SEO & Chat GPT
    • Detailed explanations of SEO optimization techniques and best practices
    • The essential factors to have the standard SEO content based on Chat GPT
    • Optimizing Websites to Fit Search Engine Algorithms
    • Tips for creating quality content with Chat GPT
    • Measuring the Effectiveness of Chat GPT for SEO

    “SEO Optimization & Chat GPT: Maximizing Search Engine Results” is an indispensable resource for anyone seeking to maximize their website’s visibility, engage with visitors effectively, and drive organic traffic. Whether you’re a seasoned SEO professional or a newcomer to the world of digital marketing, this book provides the tools and knowledge needed to navigate the ever-evolving digital landscape and achieve remarkable search engine results.Start optimizing your website today and take your online presence to new heights!

    Don’t waste time and buy this book now to gain the knowledge and skills needed to become an expert in SEO using Chat GPT!

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    £4.40
  • SEO SoS: Search Engine Optimization First Aid Guide (EZ Website Promotion Book 2)

    01

    SEO Made Simple for 2014 and Beyond

    SEO SoS uses a tongue-in-cheek ‘First Aid Guide’ approach to address Website SEO Search Engine Optimization health issues for 2014 and beyond, that could have a negative effect on your site rankings in Search Engines.

    Boost Website Traffic and Sales by performing some simple Search Optimization techniques on your web pages to achieve higher rankings and an increased flow of FREE targeted website traffic!

    Also included within this easy to understand SEO book are a number of SEO Tips and Industry Secrets that could benefit even the most seasoned internet marketer, including a section dedicated to recovery from a Google manual action from the web spam team, or an algorithmic penalty caused by bad SEO practices (Panda, Penguin etc).

    This guide serves as your starting point on the road to Online Success, with SEO made easy, and to help you identify and fix critical Search Optimization concepts and practices that are vital for healthy online success, whilst avoiding the waste of time, resources and money associated with performing tasks that prove to be of little or no overall SEO benefit in terms of increased website traffic or sales.

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    £0.90
  • SEO Unlocked: A Beginner’s Guide to Dominating Google in 2023

    01
    Whether you’re an aspiring entrepreneur looking to start a successful business or a business owner aiming to grow your current venture, this guide will equip you with the knowledge and practical strategies to apply SEO effectively. No more confusion about backlinks, keyword research, or on-page optimisation techniques – this book has got you covered. Discover the importance of website structure, user experience, and mobile optimisation in achieving SEO success. Explore the power of link building, social media engagement, and content marketing to amplify your online presence. To inspire and inform you, real-life case studies of companies that have successfully applied SEO are also included.

    Unlock the potential of SEO and rise to the top of Google’s search results – your online success awaits!

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    £5.60
  • SEO Unveiled: Mastering Search Engine Optimization: SEO For Dummies 2023

    Step into the world of SEO with “SEO Unveiled: Mastering Search Engine Optimization,” a comprehensive guide that unlocks the secrets of effective SEO. This book is an essential resource for anyone aspiring to elevate their website’s search engine rankings and digital presence.

    Dive deep into the fundamentals of SEO, uncovering the mechanics of how search engines work and the pivotal role of keywords. The book meticulously guides you through on-page and off-page optimization strategies, equipping you with the knowledge to create content that both users and search engines will love.

    For those looking beyond the basics, the book explores advanced SEO strategies. From the intricacies of technical SEO to the nuances of local optimization and the emerging importance of voice search, this guide covers it all. You’ll learn how to adapt to the ever-changing digital landscape, ensuring your website not only ranks well but also delivers a superior user experience.

    Analytics and tools are the backbones of any successful SEO strategy, and this book provides a thorough overview of the essential tools and methods for measuring and analyzing your SEO success. Whether you’re a business owner, a marketing professional, or a budding SEO enthusiast, this book serves as your roadmap to understanding and leveraging the power of SEO.

    With an eye on the future, “SEO Unveiled” delves into the latest trends, from AI’s impact on search algorithms to ethical SEO practices. It not only prepares you for the future of SEO but also lays the foundation for a sustainable, long-term strategy.

    SEO is more than just a skill – it’s a strategic tool that can propel your website to new heights. “SEO Unveiled: Mastering Search Engine Optimization” is your guide to mastering this tool, offering a blend of foundational knowledge, practical insights, and forward-thinking strategies.

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    £3.00
  • Shopify And Google SEO Masterclass 2023 : Building eCommerce Website That Sells

    Do you have a product or a business idea and you are looking for a cost efficient way to organically rank your website without spending a dime? You’ve come to the right place! Hello! I’m Kato, I’m an ecommerce Coach and an entrepreneur, Full – Time Six Figure Etsy and Shopify Seller and I’m here to teach you all about Shopify and the latest Search Engine optimization updates.

    I know how busy you must be, running your own business, handling multiple tasks at once and that’s why in this book I won’t bore you with general topics or do in-depth technical SEO analysis of information you won’t ever need, like for example writing a code or general SEO statements.

    This Book is specifically written for Shopify website owners, but the SEO fundamentals and practices that we’ll be covering for the most portion of the book applies to all kinds of websites on all platforms across the web. So if you are interested in how various Search engines work, but you don’t have a website on Shopify, No worries! You can still learn a lot from this book and take part in the essential discussions on how to leverage any website to show in Google or Bing Search Results in 2023.
    This Book contains all the essential selection of topics you’ll need as a business owner in order to rank your website and products in an easy and informative way, starting from the beginning. Consider this Book your Personal Guide to Shopify SEO in 2023.

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    £7.50
  • Simple Shopify SEO Explained Simply: 24 Things Every Shopify User Should Know About

    02
    Many Shopify website owners struggle with improving the SEO of their websites. They may not have the knowledge or resources to effectively optimize their websites for search engines, resulting in low visibility and poor organic traffic.

    Without proper SEO, your Shopify website may languish in obscurity while competitors get all the attention and sales. You could be missing out on valuable customers and revenue.

    Simple Shopify SEO Explained Simply is the answer to your SEO challenges. This comprehensive guide provides clear, simple, and concise step-by-step instructions, complete with pictures, on how to dramatically improve the SEO of your Shopify website without spending a single penny. With Simple Shopify SEO Explained Simply, you can take control of your website’s visibility and attract more organic traffic to boost your business.

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    £1.90
  • Sizzle: An E-Commerce Revolution: Advanced E-Commerce SEO

    Sizzle is an advanced e-commerce seo book with cutting-edge strategies to produce unique, specific, and updatable content in ad copy and top-of-page content where it matters most – your MONEY PAGES. These strategies and techniques are battle-tested and proven on large e-commerce sites that produce $80M-$220M in organic search revenue every year.

    Sizzle breaks the paradigm of content marketing limitations by showing the real value of content-driven marketing where it matters most – the e-commerce pages.

    These Strategies Have Already Produced The Following Results:

    • Higher Keyword Visibility
    • Higher Rankings
    • Improved CTR
    • More Search Traffic
    • Higher Conversion Rates
    • Increased Organic Search & Paid Revenue
    • Brand Visibility
    • Quality Backlinks That Make a Difference

    The information and strategies you will learn by reading this book include:

    • Improving your CTR by adding DYNAMIC incentives and benefits to ad copy (title tags and meta descriptions).
    • Writing unique, specific, and updatable content for e-commerce pages without writing much at all.
    • Displaying rich snippet information even when Google will NOT display them on search result pages.
    • Increasing engagement and reducing bounce rates.
    • Providing the type of content that works for search engines & people.
    • Learn why the current paradigm of content marketing does not work anymore – and how to fix it.
    • Adding strategic page types that produce traffic and sales to your information architecture.
    • Linking your pages internally and automatically in a strategic manner to improve visibility.
    • Stacking SEO strategies to compound results in weeks, not months or years.

    Sizzle answers questions and solves issues that arise with programmers, usability professionals, information architects, and content writers, which means it is NOT just an SEO book, but a guide that improves every part of a visitor’s journey toward making online purchases. Sizzle is a book to be read by the entire team and leadership to ensure everyone is contributing to the success of your e-commerce site.

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    £6.10
  • Social Media Management Guide: “From Content Creation to Analytics: A Practical Social Media Management Handbook”

    In the bustling realm of digital communication, mastering social media management is no longer optional—it’s essential. Whether you’re a budding entrepreneur, an established brand, or an aspiring digital marketer, understanding the intricacies of social media is the key to connecting with your audience and amplifying your message.

    Dive deep into the comprehensive “Social Media Management Guide: From Content Creation to Analytics,” an indispensable resource crafted to equip you with the skills and knowledge to navigate the ever-evolving digital landscape.

    Inside, you’ll discover:

    • Foundational Principles: Grasp the fundamentals of social media, from setting up profiles to crafting engaging posts that resonate.

    • Content Mastery: Learn the art of content creation, curation, and scheduling, ensuring your posts get the attention they deserve.

    • Engagement Strategies: Foster authentic connections, spark meaningful conversations, and build a loyal community around your brand.

    • Analytical Acumen: Understand the numbers. Dive into analytics, interpret data, and tweak your strategies for maximum impact.

    • Crisis Management: Equip yourself with tools and techniques to handle digital challenges, maintaining your brand’s integrity.

    • Future Forecast: Stay ahead of the curve. Explore emerging trends, from AR & VR to evolving algorithms, ensuring your strategies remain relevant.

    With expert insights, actionable advice, and real-world examples, this handbook provides a holistic view of social media management. Regardless of your experience level, this guide promises to be a reference you’ll turn to time and again.

    Empower your brand, engage your audience, and elevate your social media game. Start your transformative journey today!

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    £4.70
  • SOCIAL MEDIA SEO : Highly-Effective Ways to Increase the average order value of your Shopify store

    “Social media SEO: Highly effective to increase the average order value of your Shopify store” is a book that provides a comprehensive guide on how to increase sales on Shopify stores. The book offers solutions to common challenges faced by Shopify store owners and provides actionable steps to help them scale their sales.

    Shopify is a popular e-commerce platform that allows individuals and businesses to create online stores and sell products.

    Shopify has over 1.7 million businesses in more than 175 countries, and these businesses have sold over $200 billion worth of products.

    The book will help readers to:

    • Understand the Shopify platform and how it works.
    • Identify common challenges faced by Shopify store owners and how to overcome them.
    • Learn how to optimize their store for maximum sales.
    • Discover effective marketing strategies to attract more customers.
    • Learn how to use analytics to track and improve their store’s performance.

    Solutions: The book provides practical solutions to common challenges faced by Shopify store owners, such as:

    • Choosing the right products to sell.
    • Creating an effective store design.
    • Optimizing product listings for search engines.
    • Using social media and other marketing channels to promote their store.
    • Analyzing data to identify areas for improvement.
    • I’ve been running an online store for a long time now, and I’ve learned a lot over the years about establishing trust with customers. In this book, I’ll show you what features and options you need to offer to convince new visitors that your brand is trustworthy.

    With “Social media SEO: Highly effective to increase the average order value of your Shopify store,” readers will gain the knowledge and skills they need to take their Shopify store to the next level.

    Whether you’re a new Shopify store owner or an experienced seller looking to boost your sales, “Social media SEO: Highly effective to increase the average order value of your Shopify store,” is the ultimate guide to success on the platform. Get your copy today and start scaling your sales!

    Read more

    £3.90
  • Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies

    Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

    Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results-and enjoy a spot of humor along the way-this book is for you.

    Read more

    £4.70
  • Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

    01
    The marketing playbook for the Subscription Economy, now in its 3rd edition

    Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

    A successful subscription business is built on lasting relationships, not one-time sales.

    Stop chasing sales and start creating value.

    The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

    The revised third edition includes:
    – Updated research and case studies reflecting the rapid growth of subscription-based businesses

    – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.

    – An expanded look at the risks and rewards of values-based marketing

    Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

    Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

    Read more

    £7.80
  • The Agency Blueprint: A Proven Guide To Make $1M This Year

    Tired of Chasing Scraps in an Oversaturated Agency Market? / Is Your Agency Stuck in First Gear?

    You hustle relentlessly, determined to grow your agency. Yet month after month, you barely inch forward. No matter how hard you work, it seems like a select few agencies corner the market while the rest scrap for crumbs. But what if you could turn the tables and make your agency the one prospects seek out above all others?

    What’s inside this Agency Growth Masterclass?

    After nearly 15 years of running SEO agencies, author Ryan Stewart condensed his framework into The Agency Blueprint. Why should you listen to him? His agency was acquired because of its ability to deliver high-quality SEO services at scale and get results every time. In this book, he’s giving you the secrets behind that success. Here’s what you’ll discover inside:

    • How to identify a starving niche and become their go-to SEO expert
    • How to craft irresistible SEO packages tuned to your niche’s needs
    • How to systematize delivery for consistency and scale
    • How to master sales psychology and close deals without burning out
    • How to generate streams of qualified leads on autopilot

    Follow this step-by-step SEO agency framework to:

    • Boost profits with focused SEO service offerings
    • Build an SEO “assembly line” for scalable growth
    • Establish yourself as the #1 agency in your niche
    • Attract and close clients without wasting time
    • Remove yourself entirely from day-to-day operations

    Take action to build a self-sustaining SEO agency. Stop settling for scraps and claim your seat at the table with this proven blueprint for sustainable success.

    Read more

    £1.60
  • The Art of SXO: Placing UX Design Methods into SEO Best Practices (Design Thinking)

    03
    Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 
    Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 
    The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company’s revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
    What You’ll Learn

    • Apply SXO best practices and how it differs from tradition SEO
    • Optimize websites for both search engine bots and users
    • Increase a website’s ranking in SERPs
    • Improve a website’s conversion rates
    • Grow revenue from organic traffic

    Who This Book Is For
    Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO. 

    Read more

    £34.80
  • THE BEGINNER’S GUIDE TO ADS WHAT THE NEW RICH MARKETERS TEACH THEIR FOLLOWERS ABOUT WEBADVERTISING: FIVE STRATEGIES FOR SELLING THROUGH SOCIAL MEDIA AND TEN HELPFUL TIPS FOR…

    Google AdWords, why does it work so fine?
    How to choose the Best Ads for your business?
    What are Consumers looking for right now?
    If you are struggling with the desire to answer these questions, you’ve found the right solution for you.
    Thanks to this guide you will be able to think outside the box as only the new rich marketers and marketing agencies have done in the last decade.
    Do not worry if you have never created a single Ads before, you will discover page after page how to create a Facebook Ads, choose the placement of your Ads and Create a Good Advertisement on all social media and Google.
    For centuries great businessman and important families have kept secret their ways to sell, and the best solutions for making money were a prerogative for a few, but now everything is changing.
    Do you want to be part of this revolution or do you still want to remain engaged in outdated patterns?
    Before starting to create your first campaign, however, it is fundamental to know how to protect you and your business from competitors and the placement in Paid Advertising. Does that sound hard? You will be amazed at how simple it will seem. Read this book and you will be safe from the storm. Being informed, will ensure you to have a place in paradise.

    Here some examples of what you can find inside the chapters:

    • What is a Landing Page
    • Social Ads, 5 Winning Strategies
    • Social Ads, 5 Mistakes to Avoid
    • Why use Facebook or Instagram Ads?
    • The Rise of Aesthetics on Youtube
    • …and many Useful Tips for Performing Results!

    You will also easily learn about the evolution and potential impacts of Tik Tok Ads, identify your unique selling point and in short time have a potential global e-commerce.

    What are you waiting for?
    Buy this Book and Start to make your first fantastic Ad!

    Read more

    £8.50
  • The Business Side of SEO: Building a Business Within the Digital Marketing Industry

    08
    Prior to becoming a professional SEO trainer & speaker, Mark A Preston has self-grown two successful SEO agencies with zero investment. This book is an honest overview of all the challenges he faced starting and growing an SEO agency, and after a few mistakes, the solutions he found to push things forward. If you are an SEO agency owner or an SEO freelancer who wants to take your business to the next level, this book is packed with proven lead generation and sales techniques Mark spent years perfecting. It guides you through the whole process from knowing who your clients are, right through to after-sales care.

    Read more

    £4.70
  • The Essentials of Finance and Accounting for Nonfinancial Managers

    They say that numbers don’t lie, but what if you can’t even read them? Discover how great managers use financial data to guide decisions.

    Financial analysis reports, budgeting reports, forecasting and measuring reports–sometimes they all run together, don’t they? The Essentials of Finance and Accounting for Nonfinancial Managers is here to help.

    This new edition of a business classic demystifies finance and accounting and gives managers the tools they need to make better decisions.

    Complete with fresh insights, case studies, and street-level exercises to help non-numbers people master the numbers game, this guide reveals how to:

    • Understand the fundamentals of financial analysis, budgeting, and forecasting
    • Interpret balance sheets, income/cash flow statements, and annual reports
    • Sift through conflicting data to find the most relevant figures
    • Locate key information about competitors and suppliers
    • Analyze variances and calculate break-even points and other vital measures

    The numbers are too important to allow others to translate for you. The Essentials of Finance and Accounting for Nonfinancial Managers shows you how to read them yourself.

    Imagine the impact on future decisions when you grasp not only what the numbers mean but can use that insight to drive your business forward.

    Read more

    £9.50
  • The Good Book of SEO

    02
    The mission of The Good Book of SEO is to teach you the basics of Search Engine Optimization, so that you, as a business owner or a marketing manager, can leverage SEO for the good of your own business vision.

    The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers.

    The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results.

    The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.

    Read more

    £7.70
  • The Hitchhikers Guide to SEO: The Answer to Life, The Universe & Search Engines (The Hitchhiker’s Guide to Success)

    INSIDER SEO TRADE-SECRETS THAT OPEN THE FLOODGATES TO FREE GOOGLE TRAFFIC

    Growing a business is tough.

    But I make it easier by exploding your organic traffic and flooding your business with customers eager to buy.

    With the most effective SEO system for rapidly scaling companies in the world.

    While everyone else is running around screaming ‘SEO is dead’ and ‘Google’s algorithms are unpredictable’ we’re sitting back, completely relaxed, getting more free organic traffic from search engines faster than ever.

    How?

    Because Google is an algorithm. And algorithms are math.

    And like any mathematical equation, when you have the correct formula, you get the correct answer – every time.

    I’ve put that formula into a free report for you to download that reveals the most powerful SEO secrets to open the floodgates to organic traffic.

    What you are about to read is a passion-fueled truth bomb littered with (some) profanity that exposes the SEO industry for the scam that it is. Read on at your own risk, because once you do you will not be able to erase this knowledge.

    Read more

    £0.80
  • The Joy of Accounting: A Game-Changing Approach That Makes Accounting Easy

    06
    NOTE: FULL-COLOR DIAGRAMS SO REQUIRES COLOR e-READER
    As used in businesses, high schools and universities in 30 countries, such as American University and Johns Hopkins University.
    Discover a new graphical way to understand accounting.

    HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS
    The Joy of Accounting uses a revolutionary system of teaching that’s getting rave reviews at top universities, banks, law firms and business schools.

    This is what Harvard Business School had to say:
    “[The system] has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the [Joy of Accounting] approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives).” – Paul Healy, Professor of Business Administration, Harvard Business School

    Other books teach the fundamentals of finance and accounting using jargon and vague language. They don’t use graphics and skip over concepts they assume you know.
    What makes The Joy of Accounting truly different to other accounting books is a diagram which shows accounting on a single page. Using color-coding, the game-changing Color Accounting BaSIS Framework makes accounting as easy as pointing a finger.

    Accounting made easy:
    By observing thousands of learners in cities around the world, from New York, London and LA to Sydney and 30 countries, the authors identified 3 aspects of learning that, when addressed guarantee you’ll “get” accounting.

    Hands-on and visual learning:
    The book is fun and rigorous at the same time. With available props for purchase, the process is like an accounting game and simple to follow.

    Is it truly revolutionary?
    Yes, the Color Accounting BaSIS Framework™ does for accounting what the mouse and icons did for computers. When Apple introduced the Macintosh, using a computer became as simple as pointing, and everyone could do it.

    The Joy of Accounting means that ANYONE can now see how accounting works.

    In this book, you will find:
    •A simple step-by-step sequence to follow
    •Over 150 full-color diagrams
    •Explanations of business concepts such as working capital, cash flow, liquidity, leverage, receivables and depreciation.
    •Traditional terms explained, like ledgers, journals, debits and credits.
    •US and International accounting standards
    •Case studies

    BENEFITS OF THIS APPROACH
    •Confidently read balance sheets and income statements
    •Take control of your profitability, cash flow and growth
    •Budget effectively
    •Talk about financial matters powerfully
    •Revisit previous accounting studies for deeper understanding

    THE AUTHORS
    Peter Frampton and Mark Robilliard:
    •Taught tens of thousands of people in businesses and universities
    •Teach acclaimed university courses
    •Speak at industry associations such as the Society for Human Resource Management, the Association for Talent Development, and the Project Management Institute.

    Get in touch with Peter@wealthvox.com and Mark@wealthvox.com if you have questions, comments and ideas.

    WHO IS THIS BOOK FOR?
    •Managers wanting to take control of their business
    •High school, home school and university students
    •School teachers and university lecturers looking for new ways of explaining
    •Sales people wanting to pitch more successfully by using financial drivers
    •Anyone wanting to communicate more powerfully about money matters.

    INVEST IN YOUR FUTURE AND FREEDOM
    Accounting is an amazing platform for creating the life you want. Reading this book can be a powerful step toward achieving your goals and dreams.
    Whether you are starting your own business, stepping up to bigger things at work, or gearing up for an exciting career, being accounting literate will amplify your success.

    Read more

    £9.50
  • The Routledge Handbook of Public Sector Accounting (Routledge International Handbooks)

    The Routledge Handbook of Public Sector Accounting explores new developments and transformations in auditing, management control, performance measurement, risk management and sustainability work in the contemporary world of the public sector and the functioning of accounting and management in that realm. It focuses on critical analysis and reflection with respect to changing risk and crisis management patterns in the public sector in the current Covid- 19 and post- Covid- 19 era, across diverse social, political and institutional settings globally.

    This research-based edited book, targeted at scholars, professionals, teachers and consultants inthe fields of public sector accounting, auditing, accountability and management, offers high-level insights into the new architecture and execution of such activities in the emerging post-pandemic world. The chapters are written by leading scholars in the accounting and public administration disciplines internationally and provide important assessments, frameworks and recommendations concerning a wide variety of institutions, practices and policies with a view to addressing the many emerging societal, governmental and professional issues. Spanning theoretical, empirical and policy discussion contributions, the book’s chapters will be readily accessible to accounting, auditing and management audiences alike.

    Read more

    £36.80
  • The SEO Blueprint: How to Get More Organic Traffic Right Now

    05

    Rank in Position 1, Increase Revenue, Crush Competition

    If you can rank your website 1st in Google, your business make more money.

    But you already know that…otherwise you wouldn’t be here.

    We’ve been in the same spot as you, when we’ve done everything we can to rank well, but there always a few sites that we just can’t seem to outrank.

    What if you knew exactly what you needed to do to beat them?

    How can we promise you these amazing results?

    After 10 years of doing SEO for clients, author Ryan Stewart’s agency (WEBRIS) was acquired.

    Why?

    The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.

    Read that last sentence again…“GET RESULTS EVERY TIME”.

    And in The SEO Blueprint, he’s literally giving you their success formula!

    Here’s what you’ll learn inside The SEO Blueprint:

      • The types of keywords you should try to rank first (follow this and you’ll make money faster)

      • How competitors can help any page rank for MORE keywords

      • The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!)

      • How to know exactly what type of content to write so that search engines love every time page you write

      • How to audit your site for hidden problems & what to do when you find them

      • Why Google may never rank your content (even though it’s brilliant!)

      • Which of your site’s pages have the most potential (& which you shouldn’t waste your time on)

      • The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast

      • How to know if a keyword is worth going after (this will save you tons of lost time, effort & money)

      • How to structure your website properly (this will help you win those massive head keywords)

      And much more!

      Plus a FREE goody bag with everything you need to run a website like a boss!

      Aside from the years of SEO experience packed into this book, you’ll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.

      Imagine how much of an edge over your competitors all this will give you…

      Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now!

      Editorial reviews

      “I’ve been working in the SEO industry for 10+ years – this is by far the best book on subject that I’ve read.”
      Brent Carnduff, Amazon.com

      “This guy is legit. Save yourself 1000 hrs of study by picking up this gem.”
      Cole L, Amazon.com

      “What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.”
      Stephen, Amazon.com

      “Easy read, well written and insightful. I don’t have a ton of SEO experience so this book has been helpful.”
      Pamela P, Amazon.com

      “This book isn’t all talk – there are real actionable processes and templates.”
      Trevor Stolber, Amazon.com

      Read more

      £1.40
    • The SEO Freelancer Survival Handbook: Dedicated to helping SEO freelancers build a successful business

      01
      Are you an SEO freelancing consultant, or are you thinking about giving your full-time job up to go freelancing? The SEO Freelancer Survival Handbook is the book you need! It goes into detail about the reality of the freelancing life, explained within twenty-five sections that you can dip in and out of when you come across those hard to solve challenges. This book will help you to grow a successful SEO freelance business.

      Read more

      £4.70
    • The Social Media Marketing Master: Surefire Strategies to Go Viral and Spot Trends So You Can Boost Brand Awareness, Increase Profits, Stay Current and Win Loyal Customers in 30…

      01

      Revolutionize your brand’s online presence: Master social media marketing and become a viral sensation in 30 days, even if you’ve struggled with social media engagement before!

      Many small business owners and marketing professionals find themselves in your shoes, exhausted and frustrated, believing that meaningful online engagement and reliable ROI are elusive, almost mythical, concepts.

      Meet “The Social Media Marketing Master”: This one-stop guide is the ultimate tool you need to transform your social media marketing game!

      Within the power-packed pages of this transformative book, you’ll discover:

      • How to decipher the unique language of each social media platform and utilize it to catapult your brand!
      • A detailed, practical guide to creating content that drives engagement, boosts followership and catapults your brand’s online visibility
      • Foolproof techniques to stay on top of trends, ensuring your brand stays relevant and in conversations
      • Proven strategies that are helping businesses go viral, with examples and a breakdown of why they worked
      • A comprehensive guide to interpreting analytics, providing you with insights to refine and revamp your strategies
      • The smart way to manage your time effectively across various platforms – all the while keeping the consistency up and the burnout down
      • How to effectively respond to negative feedback, converting critics into advocates
      • A deep dive into the secret world of influencers: When and how to collaborate for a wider reach

      …and so much more!

      Despite past challenges, this book provides a fresh, data-driven approach. Don’t let your brand’s posts be lost in the sea of content. Equip yourself with this tool to stand out, control your brand’s trajectory, and elevate its online presence. If you’re ready to go viral, spot trends, and see a dramatic difference in just 30 days, scroll up and click the ‘Add to Cart’ button right away!

      Read more

      £2.80
    • TikTok & Twitch for Beginners: A Complete Guide for Making Money with Shorts Videos, Master Influencer Marketing, and Unlock Millions of Views for Your Business (How To Make…

      Ready to take your social media game to the next level? “TikTok & Twitch for Beginners” is your guide to mastering the intricacies of these two leading content platforms. This book will teach you how to maximize visibility, build relationships, and monetize your content, helping you unlock millions of views and turn your passion into a profitable venture.

      Benefits from reading this book include:

      • Uncovering the secrets of TikTok and Twitch algorithms to increase reach and influence
      • Learning the steps to kickstart your TikTok and Twitch journey
      • Gaining insight into how to authenticate and monetize your content
      • Discovering strategies to foster relationships and amplify your brand

      The book covers:

      • Understanding the algorithms of TikTok and Twitch
      • Setting up a studio for live-streaming
      • Maximizing content visibility and engagement
      • Monetizing your content
      • Building relationships through community engagement

      Don’t wait – Buy “TikTok & Twitch for Beginners” now and take your social media game to the next level before the price changes!

      Read more

      £0.80
    • Ultimate Guide to Pay-Per-Click Advertising (Ultimate Series)

      01
      Millions compete for exposure on Google but 99% of them fail to get results.

      As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.

      Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts.

      Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, “search extensions” have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy “call me” buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

      Read more

      £7.00
    • Understanding SEO: A Systematic Approach to Search Engine Optimization

      03
      I’m trying to pull a Wittgenstein here, and by that, I mean writing the definitive book on a topic and then declaring the matter solved. Similar to Wittgenstein, I will fail, however while doing so, I will enhance the status quo of an entire discipline: Search Engine Optimization – SEO.

      The primary goal of this book is to deliver a framework – that is, a way to think about – SEO. If you have online experience, whether you are a manager, developer, editor, product owner, or hacker, you should be able to read and comprehend this book. You should then be able to use what you have learned to make informed SEO decisions for your business. Be aware this book does not waste space replicating any technical specs (those you can easily google yourself), but it will explain what you need to do, when you need to do it, and why you need to do it. Also, this book is about SEO, organic search engine optimization, and not about SEA, AdWords or PPC.

      This book is heavy on theory and light on examples. It is up to you to use your imagination, your experience, and your initiative to combine it all in a way that is suitable for your company.

      If you are an SEO manager within an SEO agency, then this book is not for you. You are part of the problem, not part of the solution. This book exists to make you redundant.

      Reviews for the print edition:
      “an absolute recommendation” -Helge Fahrnberger (@helge)

      “This book won’t make SEO-consultants happy. Bloggers, authors, shop-operators, marketing directors as well as developers, however, should have read it […]” – jam (at) ct.de c’t magazin 04/18

      “After reading it front to back last night, it is definitely the best resource of its kind out there, and does exactly as it says on the cover. Congratulations, and thank you, for putting together such a kick ass book.” -Sebastian Pertosi, Head of SEO at www.tourradar.com

      “Understanding SEO is a book on how to think about SEO without all the BS. Best SEO resource I ever got my hands on.” – Christian Moreyh, Developer turned Travelling Online Markteer

      “Instead of delivering a bulky 800 page book that no one ever reads, Franz puts everything there is to know about SEO into 152 pages which are both entertaining and profound. Use it as your printed consultant and it will save you tons of $$$.” David Kitzmüller , CEO at oktav.com

      “If you read this excellent book Understanding SEO and start to execute the learnings right now, your digital business will have a great time […]. Thank you Franz for eliminating all the BS, and putting together those 150 pages of pure SEO knowledge, which every business owner – from individual bloggers to CEOs – should be aware of.” Thomas Sommeregger, BA, Digital Marketing Professional, Google Certified Trainer, digitalbuero.at

      “[…] Understanding SEO is something completely different. A required reading!” – Sebastian Prohaska, SEO Agency ithelps

      “It brings Search Engine Optimization exactly to the point and elimantes all the bullshit. Enough theory to understand the matter and enough practical advice to get started. Must-read for everybody who wants to boost search traffic for the own website.” – Michael Knoll – Project Lead websites in agency and businesses

      “The one and only SEO-book you need to read! Why didn’t Franz Enzenhofer publish this earlier? Would have saved me a lot of time and money.” – Martin Staudinger, Herausgeber @ www.mamilade.net

      Read more

      £1.90
    • UNLEASH THE POWER OF SEO: Innovative Strategies for Dominating Search Engine Results. (Essential SEO Strategies Books)

      UNLEASH THE POWER OF SEO:Innovative Strategies for Dominating Search Engine Results.

      In today’s digital age, having a strong online presence is crucial for businesses of all sizes. And at the heart of online visibility lies Search Engine Optimization (SEO). But with ever-changing algorithms and an abundance of information, mastering SEO can seem like an overwhelming task.

      Fear not! “Unleash the Power of SEO” is here to demystify the world of search engine optimization and provide you with a comprehensive guide to dominating the digital landscape. This book is your roadmap to understanding the fundamental principles, implementing effective strategies, and staying ahead in the dynamic world of SEO.

      Written in a clear and accessible manner, this book takes you step-by-step through the process of optimizing your website for search engines. From conducting in-depth keyword research to optimizing on-page elements, from technical SEO to off-page optimization and link building, each chapter is filled with practical insights, real-world examples, and actionable tips to help you achieve tangible results.

      But SEO is not just about keywords and rankings. “Unleash the Power of SEO” goes beyond the basics, delving into advanced topics such as website audits, analytics, measuring performance, and adapting to the ever-changing SEO landscape. You’ll discover how to leverage analytical tools, interpret data, and make data-driven decisions to continuously improve your SEO efforts.

      With this book as your guide, you’ll learn:

      • The fundamental principles of SEO and why it matters in today’s digital world
      • How to conduct keyword research and identify the right target keywords for your website
      • Techniques for optimizing on-page elements such as titles, meta descriptions, and content
      • Strategies for improving website performance, including site speed and mobile-friendliness
      • The art of link building and off-page optimization to boost your website’s authority
      • The importance of analytics and measurement in tracking SEO success
      • Steps to stay ahead in the ever-evolving SEO landscape and embrace emerging trends

      Whether you’re a business owner looking to enhance your online presence, a digital marketer wanting to expand your SEO knowledge, or an aspiring SEO professional aiming to make a mark in the industry, “Unleash the Power of SEO” provides you with the tools and knowledge to succeed.

      Don’t let your website get lost in the vast digital sea. Take control of your online visibility, attract organic traffic, and unlock the true power of SEO.

      Get ready to dominate the digital landscape with “Unleash the Power of SEO”!

      You can purchase more books by GERARD STAFFORD for your SEO strategies.

      SCROLL UP AND PURCHASE.

      Read more

      £5.30
    • Websites for Business Managers: How to Confidently Work with IT Staff, Decode Geek-Speak, and Create the Website Your Business Needs

      How to get the website your business needs in today’s changed world

      The COVID19 pandemic wrought havoc. Technology, processes, and people, all got squashed. You’re a business leader and need to help your team and organization recover from that squashed state.

      This book will help you do that. The world has all the website experts it needs—what it doesn’t have is enough people like you: people who know how to put websites to work, so that businesses can progress.

      This book tells you ‘how to confidently work with IT staff, decode geek speak, and create the website your business needs’. With so many calls on your time, you feel you’re struggling to keep up with IT developments. You’re not the only one: don’t worry—just keep reading.

      Here Are Three Ways You’ll Benefit

      This short, easy-to-read book will help you make sense of important IT lingo and give you a head start in three important areas:

      • A business-centric understanding of websites—and how yours might be improved
      • Increased confidence about website projects—no more being bamboozled by IT geek-speak
      • A greater understanding of IT roles and specializations—deal with IT staff on a equal footing

      The internet era fuelled a dramatic shift in marketing over a relatively short time, leaving many businesses playing catch-up. The COVID-19 pandemic exacerbated that, with companies losing staff and customers in equal measure, alongwith experience and relationships, frequently developed over decades.

      I wrote Websites for Business Managers to give non-IT managers a leg-up in the post-COVID landscape—a landscape characterized by many rapid changes in technology and working patterns. Most of them would have happened this decade anyway, but the pandemic compressed the timescale and triggered mayhem

      It’s time to rebuild and for that rebuild to be led by business leaders—people like you, who know what’s needed, and just need the right people around them to make it happen.

      The Author and the Website Wisdom Collection

      Chris Davidson started working in IT before the term ‘information technology’ existed. He founded his consultancy, Active Presence, in 2002 and since then has helped thousands of people use technology to clarify their message and communicate it more effectively.

      Chris launched the Website Wisdom Collection in early 2023 with the publication of ‘Why Your Website Doesn’t Work’. This book is a complete website improvement toolkit for service-oriented businesses in the SME (small-to-medium sized enterprises) sector.

      “Chris brings a level of professionalism and maturity to an industry often plagued with short sighted tactics that fizzle out.” — Matthew Armstrong

      “Chris delivers complex information in a way that makes you feel you not only understand but can implement the task.” — Janice B Gordon

      You’ve read this far because you know it’s time to upskill and get stuck in. The business needs you. The website needs you. You need Websites for Business Managers.

      It’s time you got started: click the Buy Now button at the top of this page and select your favourite format.

      Read more

      £2.30

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