Industries & Professions

I’m trying to pull a Wittgenstein here, and by that, I mean writing the definitive book on a topic and then declaring the matter solved. Similar to Wittgenstein, I will fail, however while doing so, I will enhance the status quo of an entire discipline: Search Engine Optimization – SEO.

The primary goal of this book is to deliver a framework – that is, a way to think about – SEO. If you have online experience, whether you are a manager, developer, editor, product owner, or hacker, you should be able to read and comprehend this book. You should then be able to use what you have learned to make informed SEO decisions for your business. Be aware this book does not waste space replicating any technical specs (those you can easily google yourself), but it will explain what you need to do, when you need to do it, and why you need to do it. Also, this book is about SEO, organic search engine optimization, and not about SEA, AdWords or PPC.

This book is heavy on theory and light on examples. It is up to you to use your imagination, your experience, and your initiative to combine it all in a way that is suitable for your company.

If you are an SEO manager within an SEO agency, then this book is not for you. You are part of the problem, not part of the solution. This book exists to make you redundant.

Reviews for the print edition:
“an absolute recommendation” -Helge Fahrnberger (@helge)

“This book won’t make SEO-consultants happy. Bloggers, authors, shop-operators, marketing directors as well as developers, however, should have read it […]” – jam (at) ct.de c’t magazin 04/18

“After reading it front to back last night, it is definitely the best resource of its kind out there, and does exactly as it says on the cover. Congratulations, and thank you, for putting together such a kick ass book.” -Sebastian Pertosi, Head of SEO at www.tourradar.com

“Understanding SEO is a book on how to think about SEO without all the BS. Best SEO resource I ever got my hands on.” – Christian Moreyh, Developer turned Travelling Online Markteer

“Instead of delivering a bulky 800 page book that no one ever reads, Franz puts everything there is to know about SEO into 152 pages which are both entertaining and profound. Use it as your printed consultant and it will save you tons of $$$.” David Kitzmüller , CEO at oktav.com

“If you read this excellent book Understanding SEO and start to execute the learnings right now, your digital business will have a great time […]. Thank you Franz for eliminating all the BS, and putting together those 150 pages of pure SEO knowledge, which every business owner – from individual bloggers to CEOs – should be aware of.” Thomas Sommeregger, BA, Digital Marketing Professional, Google Certified Trainer, digitalbuero.at

“[…] Understanding SEO is something completely different. A required reading!” – Sebastian Prohaska, SEO Agency ithelps

“It brings Search Engine Optimization exactly to the point and elimantes all the bullshit. Enough theory to understand the matter and enough practical advice to get started. Must-read for everybody who wants to boost search traffic for the own website.” – Michael Knoll – Project Lead websites in agency and businesses

“The one and only SEO-book you need to read! Why didn’t Franz Enzenhofer publish this earlier? Would have saved me a lot of time and money.” – Martin Staudinger, Herausgeber @ www.mamilade.net

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Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. 
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. 
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company’s revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You’ll Learn

• Apply SXO best practices and how it differs from tradition SEO
• Optimize websites for both search engine bots and users
• Increase a website’s ranking in SERPs
• Improve a website’s conversion rates
• Grow revenue from organic traffic

Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO. 

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The mission of The Good Book of SEO is to teach you the basics of Search Engine Optimization, so that you, as a business owner or a marketing manager, can leverage SEO for the good of your own business vision.

The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers.

The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results.

The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals.

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Is getting a return on your investment of thousands of dollars per hour part of your plan?

You’ve probably heard that the best place to hide a dead body is on the second page of Google. It’s an expensive joke by the world-renowned SEO gurus, but practically true.

In fact, statistics have shown that less than 1% of internet users click results on the second page of Google.

In short: If you rank on page two or beyond, you’re practically invisible.

That’s why I have taken my time to create this comprehensive guide using practical examples and infographics to give an easy-to-understand overview of each topic.

Even if you’re no techie expert by any stretch, or a startup with no idea about SEO and needs to be spoon-fed the information, or you wish to save yourself some thousands of dollars hiring professionals, then this is the book for you.

The wealth of ideas and solutions here include what I also learned from fellow insanely SEO experts like Neil Patel, Seth Godin, and Brian Dean to enable you to manage that business with finesse.

WHAT CAN I LEARN IN THIS BOOK?

• The killer and easiest way to conduct SEO keyword research

• How to find keywords

• How to choose the right keywords

• How to analyze keywords based on searcher intent

• How to use popular keyword research tools at no cost

• Advanced keyword research tips.

Also, I’m going to show you the best free tools out there, their features, and what makes them stand out. With this, even if you’re a startup individual or an established company, the free tool ideas will help you improve targeting and review, and improve the effectiveness of online campaigns at zero cost.

Scroll up, click on “Buy Now with 1-click”, and Get Your Copy Now!

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Introducing the second edition of Mastering In House SEO!

Last year our first edition was an Amazon best-seller, and we knew immediately we had to release a second edition this year to bring even more co-authors to be published. We’re extremely proud of this book at Blue Array and the contributions from our esteemed previous and new co-authors including;

• Fabrizio Ballarini of Wise
• Orit Mutznik of SilkFred
• Mody Oberstein of Semrush
• Steven van Vessum of Contentking

An indispensable guide for in-house experts and SEO agency employees alike.

• Blue Array’s second published book dedicated to the in-house SEO pro
• Written for those working in-house, freelancers and agency side
• Co-authored by 29 of the world’s leading SEO’s
• All profits go to Samaritans – samaritans.org

In praise of the book:

The only book that really addresses the struggles in-house SEO specialists deal with. Not only is it invaluable for anyone with an in-house SEO role, but it provides those working agency-side with unique insights into the challenges in-house SEO specialists face.
Steven van Vessum – VP of Community, ContentKing

Creating the buy-in you need to be successful as an
SEO within a large organization can be tricky at best. That’s why I highly recommend this book with real tips from real in-house SEOs.
Mordy Oberstein – Head of Communications, SEMrush

More information:
Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.

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INSIDER SEO TRADE-SECRETS THAT OPEN THE FLOODGATES TO FREE GOOGLE TRAFFIC

Growing a business is tough.

But I make it easier by exploding your organic traffic and flooding your business with customers eager to buy.

With the most effective SEO system for rapidly scaling companies in the world.

While everyone else is running around screaming ‘SEO is dead’ and ‘Google’s algorithms are unpredictable’ we’re sitting back, completely relaxed, getting more free organic traffic from search engines faster than ever.

How?

Because Google is an algorithm. And algorithms are math.

And like any mathematical equation, when you have the correct formula, you get the correct answer – every time.

I’ve put that formula into a free report for you to download that reveals the most powerful SEO secrets to open the floodgates to organic traffic.

What you are about to read is a passion-fueled truth bomb littered with (some) profanity that exposes the SEO industry for the scam that it is. Read on at your own risk, because once you do you will not be able to erase this knowledge.

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Introduction to ChatGPT Prompts for SEO – Unleashing the Magic of Words” is a comprehensive guide that explores the powerful synergy between ChatGPT prompts and search engine optimization (SEO). In this book, you will embark on an enchanting journey into the world of SEO, uncovering the transformative potential of ChatGPT prompts in optimizing website visibility and driving organic traffic.

Discover the art of crafting compelling content that captivates both human readers and search engines. Learn how to utilize ChatGPT prompts to uncover relevant keywords, generate engaging and SEO-friendly content, and optimize your website structure and navigation. Dive deep into the realm of link building and effective outreach, leveraging ChatGPT prompts to acquire high-quality backlinks and foster valuable collaborations.

Unlock the secrets of successful SEO with the guidance of BeingOptimist, a renowned authority in the field of digital marketing. Through this book, you will gain valuable insights, practical strategies, and a profound understanding of how ChatGPT prompts can elevate your SEO efforts to new heights.

Whether you are a seasoned SEO professional or just starting your journey, “Introduction to ChatGPT Prompts for SEO – Unleashing the Magic of Words” provides a roadmap for success. Empower yourself with the knowledge to optimize your website’s visibility, attract organic traffic, and harness the transformative magic of ChatGPT prompts.

Embrace the future of SEO and embark on this extraordinary adventure. Let the magic of words and ChatGPT prompts unlock the full potential of your online presence. Step into a world where creativity and technology converge to shape the future of search engine optimization.

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Tired of Chasing Scraps in an Oversaturated Agency Market? / Is Your Agency Stuck in First Gear?

You hustle relentlessly, determined to grow your agency. Yet month after month, you barely inch forward. No matter how hard you work, it seems like a select few agencies corner the market while the rest scrap for crumbs. But what if you could turn the tables and make your agency the one prospects seek out above all others?

What’s inside this Agency Growth Masterclass?

After nearly 15 years of running SEO agencies, author Ryan Stewart condensed his framework into The Agency Blueprint. Why should you listen to him? His agency was acquired because of its ability to deliver high-quality SEO services at scale and get results every time. In this book, he’s giving you the secrets behind that success. Here’s what you’ll discover inside:

• How to identify a starving niche and become their go-to SEO expert
• How to craft irresistible SEO packages tuned to your niche’s needs
• How to systematize delivery for consistency and scale
• How to master sales psychology and close deals without burning out
• How to generate streams of qualified leads on autopilot

Follow this step-by-step SEO agency framework to:

• Boost profits with focused SEO service offerings
• Build an SEO “assembly line” for scalable growth
• Establish yourself as the #1 agency in your niche
• Attract and close clients without wasting time
• Remove yourself entirely from day-to-day operations

Take action to build a self-sustaining SEO agency. Stop settling for scraps and claim your seat at the table with this proven blueprint for sustainable success.

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Prior to becoming a professional SEO trainer & speaker, Mark A Preston has self-grown two successful SEO agencies with zero investment. This book is an honest overview of all the challenges he faced starting and growing an SEO agency, and after a few mistakes, the solutions he found to push things forward. If you are an SEO agency owner or an SEO freelancer who wants to take your business to the next level, this book is packed with proven lead generation and sales techniques Mark spent years perfecting. It guides you through the whole process from knowing who your clients are, right through to after-sales care.

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Whether you’re an aspiring entrepreneur looking to start a successful business or a business owner aiming to grow your current venture, this guide will equip you with the knowledge and practical strategies to apply SEO effectively. No more confusion about backlinks, keyword research, or on-page optimisation techniques – this book has got you covered. Discover the importance of website structure, user experience, and mobile optimisation in achieving SEO success. Explore the power of link building, social media engagement, and content marketing to amplify your online presence. To inspire and inform you, real-life case studies of companies that have successfully applied SEO are also included.

Unlock the potential of SEO and rise to the top of Google’s search results – your online success awaits!

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Are you tired of struggling to increase web traffic and reach your target audience?
Do you want to unlock the secrets of Search Engine Optimization (SEO) and propel your website to new heights?

Look no further! “ChatGPT’s SEO Secrets for Boosting Web Traffic: Unleash the Power of AI-Driven Optimization and Transform Your Website into a Traffic Magnet” is here to revolutionize your online presence.

In this groundbreaking guide, Israel Joshua Chukwubueze (formerly known as Christopher Ekene Okade) shares his wealth of knowledge and practical insights on how to leverage the power of SEO to drive significant web traffic to your website.

Highlights of the Book:
1. Unleash the Power of SEO: Understand the fundamentals of SEO and why it is crucial for boosting web traffic. Learn how search engines work and how to optimize your website for improved visibility and organic growth.
2. Keyword Research and Analysis: Discover the secrets to generating keyword-rich content that resonates with your target audience. Leverage ChatGPT to uncover valuable keyword insights and identify untapped opportunities.
3. Crafting Compelling Blog Post Titles and Subtitles: Master the art of creating attention-grabbing titles and subtitles that not only captivate readers but also optimize your content for search engines. Learn how to strike the perfect balance between creativity and SEO.
4. Generating Keyword-Rich Blog Post Content: Learn how to create engaging and informative content that ranks high in search results. Leverage ChatGPT to generate content ideas, infuse relevant keywords naturally, and captivate your readers.
5. Maximizing Meta Tags and Descriptions: Dive into the world of meta tags and descriptions and their impact on click-through rates. Discover how ChatGPT can assist you in crafting compelling and keyword-rich meta elements that entice users to click on your content.
6. Enhancing SEO Ranking with ChatGPT: Uncover advanced techniques to boost your website’s SEO ranking. Leverage ChatGPT to optimize on-page elements, analyze website performance, and gain a competitive edge in the digital landscape.
7. Speed Up Your Google Search Ranking: Learn why website speed is essential for SEO and how to optimize your site for lightning-fast performance. Discover how ChatGPT can help you identify and address performance bottlenecks.
8. Master Google Search Console: Gain a comprehensive understanding of Google Search Console and learn how to submit your website, monitor performance, and resolve issues. Uncover valuable insights and data to fine-tune your SEO strategy.
9. Harness the Power of Sitemaps: Discover the role of sitemaps in SEO and learn how to generate and submit them to search engines. Leverage ChatGPT to create sitemaps for popular content management systems such as WordPress, Joomla, and Laravel.
10. Unlock Off-Site SEO Strategies: Explore the world of off-site SEO and understand the significance of backlinks and social signals. Learn how to build authoritative backlinks, leverage guest posting, and utilize social media bookmarks for enhanced visibility.

Whether you are a business owner, a content creator, or an aspiring SEO professional, this book will equip you with the knowledge and tools needed to dominate the search engine rankings.

Grab your copy of “ChatGPT’s SEO Secrets for Boosting Web Traffic: Unleash the Power of AI-Driven Optimization and Transform Your Website into a Traffic Magnet” today and embark on a journey towards digital success!

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The third edition of our best selling Mastering In-House SEO series… In-House SEO Success.
Featuring insights from 29 more leading in-house SEOs!

Blue Array are back with a 3rd edition of the Amazon best selling Mastering In-House SEO series! This year we’re bringing 28 more new and legacy contributors including:

• Simon Glanville

• Rejoice Ojiaku

• Carly Steven

• Steven van Vessum

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Organic traffic from search engines through search engine optimization (SEO) is of paramount importance for ecommerce websites to be successful. Unfortunately, SEO advice targeted specifically towards ecommerce websites is scarce, not detailed and scattered in multiple places. As a result, people involved with ecommerce are likely to struggle to find relevant advice from SEO experts. The purpose of this book is to advise ecommerce business owners, executives, marketers and IT professionals on the ecommerce-specific tactics needed to increase organic search traffic.

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Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

• Create a blueprint for integrated search, social media and content marketing strategy
• Determine which creative tactics will provide the best results for your company
• Implement search and social optimization holistically in the organization
• Measure the business value of optimized and socialized content marketing
• Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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Rank in Position 1, Increase Revenue, Crush Competition

If you can rank your website 1st in Google, your business make more money.

But you already know that…otherwise you wouldn’t be here.

We’ve been in the same spot as you, when we’ve done everything we can to rank well, but there always a few sites that we just can’t seem to outrank.

What if you knew exactly what you needed to do to beat them?

How can we promise you these amazing results?

After 10 years of doing SEO for clients, author Ryan Stewart’s agency (WEBRIS) was acquired.

Why?

The agency was an attractive asset because of its uncanny ability to deliver the highest quality SEO services across hundreds of websites and get results every time.

Read that last sentence again…“GET RESULTS EVERY TIME”.

And in The SEO Blueprint, he’s literally giving you their success formula!

Here’s what you’ll learn inside The SEO Blueprint:

• The types of keywords you should try to rank first (follow this and you’ll make money faster)

• How competitors can help any page rank for MORE keywords

• The type of page you should NEVER build links to (this will save you money, and possibly avoid disaster!)

• How to know exactly what type of content to write so that search engines love every time page you write

• How to audit your site for hidden problems & what to do when you find them

• Why Google may never rank your content (even though it’s brilliant!)

• Which of your site’s pages have the most potential (& which you shouldn’t waste your time on)

• The 15 errors that can ruin any chance of your site seeing page 1, and how to fix them fast

• How to know if a keyword is worth going after (this will save you tons of lost time, effort & money)

• How to structure your website properly (this will help you win those massive head keywords)

And much more!

Plus a FREE goody bag with everything you need to run a website like a boss!

Aside from the years of SEO experience packed into this book, you’ll also get free access (FOREVER) to the tools & templates we use to make SEO campaigns so much easier to run.

Imagine how much of an edge over your competitors all this will give you…

Take action to start ranking your site better today, scroll up, and buy The SEO Blueprint now!

Editorial reviews

“I’ve been working in the SEO industry for 10+ years – this is by far the best book on subject that I’ve read.”
Brent Carnduff, Amazon.com

“This guy is legit. Save yourself 1000 hrs of study by picking up this gem.”
Cole L, Amazon.com

“What Ryan has created is a step by step no nonsense process on how to do SEO from the ground up. I already knew how to do SEO in bits and pieces, but Ryan really helped me to put everything together.”
Stephen, Amazon.com

“Easy read, well written and insightful. I don’t have a ton of SEO experience so this book has been helpful.”
Pamela P, Amazon.com

“This book isn’t all talk – there are real actionable processes and templates.”
Trevor Stolber, Amazon.com

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“Matthew has what amounts to a PhD in applied Digital Marketing. Email Marketing Demystified breaks down the exact strategies and tactics you can use to grow and (more importantly) leverage your email list into a long-term asset.” — Deacon Bradley

While many have decried that email is dead, a handful of digital marketers have quietly been using little-known email marketing techniques to generate massive results.

In Email Marketing Demystified, digital marketing expert Matthew Paulson reveals the strategies and techniques that top email marketers are currently using to build large mailing lists, write compelling copy that converts and generate millions in revenue using their email lists.

Inside the book, you’ll learn how to:

• Build a massive mailing list using 15 different proven list building techniques.
• Write compelling copy that engages your readers and drives them to take action.
• Optimize every step of your email marketing funnel to skyrocket your sales.
• Grow a highly-engaged and hungry fan-base that will devour your content.
• Create six new revenue streams for your business using email marketing.
• Keep your messages out of the spam folder by following our best practices.

Matthew Paulson has organically grown an email list of more than 900,000 investors and generates more than $6 million per year in revenue using the strategies outlined in Email Marketing Demystified. Regardless of what kind of business you are building, email marketing can serve as the rocket fuel that that will skyrocket your business.

The second edition of Email Marketing Demystified includes new strategies to improve email deliverability, generate additional revenue with your email list and comply with GDPR regulations. The second edition also contains a brand new chapter that teaches you how to grow your subscriber base and generate more revenue with web push notifications, an incredibly powerful new technology that Matthew refers to as his “second email list.”

“As a consultant working for Fortune 500 companies, I have analyzed data on more than 500 million emails sent and I can tell you the advice in this book is spot on. Not only was it informative and easy to digest, there were also some gems included that will help me to market my businesses. If you are a small business owner or want to get into digital communications and really learn list building, this is a must read.” — Kevin Petersen

Want to know more about digital marketing?

Download Email Marketing Demystified and begin growing your business today through the power of email marketing. Scroll to the top of the page and click on the buy button.

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A brand is just a logo – everyone knows that, don’t they? After all, it’s not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant…

Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it’s a ‘soft’ area of marketing that doesn’t go beyond visual identity and that the customer is always right – these myths are all surprisingly entrenched, yet could not be further from the truth.

Myths of Brandinguses up-to-date case studies and witty examples to debunk these popular misconceptions, and replaces them with the reality of what it’s really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

About the Business Myths series…

The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever

This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for:

• email marketing
• websites
• social media
• direct mail
• traditional media ads, and more

“Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

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Revolutionize your brand’s online presence: Master social media marketing and become a viral sensation in 30 days, even if you’ve struggled with social media engagement before!

Many small business owners and marketing professionals find themselves in your shoes, exhausted and frustrated, believing that meaningful online engagement and reliable ROI are elusive, almost mythical, concepts.

Meet “The Social Media Marketing Master”: This one-stop guide is the ultimate tool you need to transform your social media marketing game!

Within the power-packed pages of this transformative book, you’ll discover:

• How to decipher the unique language of each social media platform and utilize it to catapult your brand!
• A detailed, practical guide to creating content that drives engagement, boosts followership and catapults your brand’s online visibility
• Foolproof techniques to stay on top of trends, ensuring your brand stays relevant and in conversations
• Proven strategies that are helping businesses go viral, with examples and a breakdown of why they worked
• A comprehensive guide to interpreting analytics, providing you with insights to refine and revamp your strategies
• The smart way to manage your time effectively across various platforms – all the while keeping the consistency up and the burnout down
• How to effectively respond to negative feedback, converting critics into advocates
• A deep dive into the secret world of influencers: When and how to collaborate for a wider reach

…and so much more!

Despite past challenges, this book provides a fresh, data-driven approach. Don’t let your brand’s posts be lost in the sea of content. Equip yourself with this tool to stand out, control your brand’s trajectory, and elevate its online presence. If you’re ready to go viral, spot trends, and see a dramatic difference in just 30 days, scroll up and click the ‘Add to Cart’ button right away!

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There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies

Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

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Are you ready to unlock the potential of Instagram for your business? “Instagram Marketing for Beginners” provides a comprehensive guide to mastering the art of digital marketing on Instagram. With step-by-step instructions, readers can learn the basics of selecting a niche, targeting an audience, and creating engaging content. This book also reveals secrets to monetizing an Instagram account and growing a revenue-generating powerhouse. Plus, readers will benefit from the insider tips, tricks, and strategies to maximize the impact of their efforts.

Benefits of reading this book:

• Gain a better understanding of Instagram marketing and how it can drive business growth
• Learn the fundamentals of content creation and the art of digital branding
• Discover insider tips and strategies for account management and follower engagement
• Uncover the secrets of monetizing an Instagram account

What’s included in the book:

• Basics of Instagram marketing and understanding its potential
• Strategies for selecting a niche and targeting an ideal audience
• Tips and tricks for content creation and digital branding
• Insider strategies for account management and follower engagement
• Guidelines for monetizing an Instagram account

Don’t wait; buy “Instagram Marketing for Beginners” now before the price changes!

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If you’re an entrepreneur eager to boost your marketing or a marketer looking to advance your career, this book will serve as an easy guide. It will introduce you to the expanding world of integrated marketing – powered by the latest digital strategies and Generative AI. The goal of this handbook is to bring you up to speed on these marketing innovations in a simple, jargon-free way. You’ll learn how to drive growth with today’s data-driven, automated approaches without getting overwhelmed with complex details. Whether you’re a busy founder needing more customers or a marketer aiming for the next level, this book will help you future-proof your skills. You’ll gain the knowledge of the tools you need to get started and succeed with smart, effective marketing in the age of AI.

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Are your sales funnels underperforming? Are you struggling to identify what’s holding your business back?

Uncover the secrets to maximizing your sales funnel effectiveness with “Sales Funnel Sabotage.”

This insightful book shines a spotlight on the pitfalls that could be costing your business BIG, and reveals how you can turn the tables on the common mistakes entrepreneurs often make.

In this book, you’ll gain insights on:

• How to make an unforgettable first impression with your audience that maximizes conversions.
• The art of creating irresistible offers that resonate with your target audience and compel them to act.
• Ways to capitalize on every sales opportunity within your funnel for increased profits.
• Techniques for creating a sense of urgency that prompts immediate action from potential customers.
• Strategies for crafting add-on offers that increase overall purchase value.
• Effective communication tactics that resonate with your subscribers and foster a stronger customer relationship.
• Navigating the complexities of online advertising to promote business growth and avoid common pitfalls.
• The importance of compelling sales letters and persuasive copy that can turn potential customers into buyers.
• Leveraging video for your sales letters, helping you connect with a wider audience.
• Mitigating risks associated with over-reliance on specific traffic sources through effective diversification.
• The power of impactful copywriting, a critical skill that can significantly influence your sales funnel performance.
• Strategies for nurturing a strong and valuable customer list, the backbone of any successful online business.

“Sales Funnel Sabotage” is more than just an eBook; it’s your roadmap to understanding the dynamics of a successful sales funnel and navigating your business away from common mistakes and towards sustainable growth.

Whether you’re new to the world of online business or a seasoned entrepreneur, this book offers invaluable insights that can transform your business approach and help you unlock the full potential of your sales funnel.

Say goodbye to underperforming sales funnels and start your journey to business success with “Sales Funnel Sabotage” today!

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Gain a complete grounding in Accounting and Finance and develop the skills necessary to work with financial information in the business environment.

 

“A comprehensive, accessible and user-friendly text that employs contemporary, real-life examples, promotes critical thinking and reflects the latest international rules and regulations. A most valuable resource.”

Dr Christos Begkos, Associate Professor
Alliance Manchester Business School, University of Manchester

“The textbook is a useful tool for students who are new to accounting. The exercises at the end of each chapter make it easy for the students to grasp the concepts”

Matthias Nnadi
Cranfield University

 

Accounting and Finance: An Introduction, 11th edition by Eddie McLaney and Peter Atrill, is the ideal introduction to the subject, providing you with the knowledge you need to make informed, successful business decisions.

This book is ideal for students who study Finance or Accounting- related modules in Undergraduate and MBA courses, covering Financial Accounting, Management Accounting, and Financial Management in a single text.

With its approachable style and language that is easy to understand, this edition will help you learn step-by-step how to use financial information and reports as you work through its chapters and expand your learning of accounting and finance from theory to practice.

Key features include:

• Updated content, creating a practical learning experience relevant to contemporary changes in the field.
• Real numerical accounting techniques, with consideration of up-to-date, important financial standards.
• A large number of exercises, encouraging active learning and practicing.
• Real-world examples, many of which are new to this edition, applying theory to practice.

Gain an appreciation of the key roles that Accounting and Finance have to play in successful decision-making and expand your knowledge with this must-have guide that will equip you with the tools to start your career in Business.

Personalise learning with MyLab® Accounting

By combining trusted author content with digital assessments, support at the point of need, and a flexible platform, MyLab® Accounting personalises the learning experience and improves results. MyLab for this textbook includes over 1750 questions and provides a range of help tools to support tackling accounting problems.

If you would like to purchase both the physical text and MyLab Accounting search for:

9781292435497 Accounting and Finance: An Introduction 11th edition with MyLab® Accounting

Package consists of:

• 9781292435527 Accounting and Finance: An Introduction 11th edition
• 9781292435503 Accounting and Finance: An Introduction 11th edition MyLab Accounting
• 9781292435510 Accounting and Finance: An Introduction 11th edition Pearson eText

NOTE: MyLab® Accounting is not included. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® platform exist for each title, and registrations are not transferable. To register for and use MyLab Accounting, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson: If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

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