A best-selling text, offering students and professionals a clear understanding and comprehensive coverage of Management and Cost Accounting.

Management and Cost Accounting, 7th edition by Bhimani, Datar, Horngren, and Rajan, is a best-selling textbook in the field, written by a team of leading authors.

Ideal both for students and professionals, this text uses a clear, accessible, and simple language that is easy to understand, bringing together contemporary techniques, concepts, and practices.

This edition retains its international focus, packed with illustrations, and real-life applications, featuring companies and examples on a global scale. The text also includes professional accountancy examination questions to help you practice.

With a wealth of case studies and useful features for a better understanding of the concepts and methods introduced, this must-read guide will equip you with essential learning tools for your future performance in the workplace.

Key Features

• Up-to-date, comprehensive coverage of digital technologies, that include Artificial Intelligence, Robotics, 3-D Printing, the Internet of Things, and Big Data Analytics.
• Expanded and revised content, on sections such as Strategic Management Accounting, the balanced scorecard, quality costing, governance, and sustainability, as well as the aspects of Internet entrepreneurship.
• A wealth of resources, including professional accountancy practice exercises, and end-of-chapter questions, provides opportunities to learn and develop exam agility.
• Harvard Business School and other cutting-edge case studies illustrate how enterprises deploy Management Accounting across locations and situations.
• A range of new Concepts in Action boxes and the latest Surveys of Corporate Practices show how managers use accounting techniques in the business world.

Pair this text with MyLab® Accounting

MyLab is the teaching and learning platform that combines trusted author content with digital tools and a flexible platform. MyLabAccounting personalises the learning experience and improves results for each student.

If you would like to purchase both the physical text and MyLab® Accounting, search for:

9781292232744 Management and Cost Accounting, 7th edition plus MyLab Accounting with Pearson eText.

The package consists of:

• 9781292232669 Management and Cost Accounting, 7th edition
• 9781292232706 Management and Cost Accounting, 7th edition MyLab® Accounting
• 9781292232690 Management and Cost Accounting, 7th edition Pearson eText

MyLab® Accounting is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor.

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Introducing the second edition of Mastering In House SEO!

Last year our first edition was an Amazon best-seller, and we knew immediately we had to release a second edition this year to bring even more co-authors to be published. We’re extremely proud of this book at Blue Array and the contributions from our esteemed previous and new co-authors including;

• Fabrizio Ballarini of Wise
• Orit Mutznik of SilkFred
• Mody Oberstein of Semrush
• Steven van Vessum of Contentking

An indispensable guide for in-house experts and SEO agency employees alike.

• Blue Array’s second published book dedicated to the in-house SEO pro
• Written for those working in-house, freelancers and agency side
• Co-authored by 29 of the world’s leading SEO’s
• All profits go to Samaritans – samaritans.org

In praise of the book:

The only book that really addresses the struggles in-house SEO specialists deal with. Not only is it invaluable for anyone with an in-house SEO role, but it provides those working agency-side with unique insights into the challenges in-house SEO specialists face.
Steven van Vessum – VP of Community, ContentKing

Creating the buy-in you need to be successful as an
SEO within a large organization can be tricky at best. That’s why I highly recommend this book with real tips from real in-house SEOs.
Mordy Oberstein – Head of Communications, SEMrush

More information:
Visit the book website at https://www.masteringinhouseseo.com/ for the full list of co-authors and snippets from their contributions.

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Mastering SEO in 2023 is your comprehensive manual for mastering the art of Search Engine Optimization and leveraging it to drive significant growth for your online business. This book equips you with a deep understanding of the latest SEO strategies, cutting-edge techniques, and proven tactics that empower your brand to:

• Navigate the SEO Landscape: Gain an in-depth understanding of the evolving SEO landscape in 2023 and learn how to stay ahead of the curve.
• Unlock Keyword Power: Harness the power of keywords to ensure your content ranks prominently on search engine results pages (SERPs).
• Optimize Content for Success: Discover the art of crafting high-quality, relevant, and engaging content that captivates both search engines and your target audience.
• Dominate On-Page SEO: Master the intricacies of on-page optimization, including meta tags, headings, URL structures, and internal linking.
• Harness Backlink Strategies: Dive into the world of backlinks and learn how to build a robust and authoritative backlink profile that boosts your site’s credibility.
• Embrace Technical SEO: Understand the technical aspects of SEO, from site speed optimization to mobile responsiveness, to ensure your website’s excellence.
• Tackle Local SEO: Uncover the secrets of local SEO to capture the attention of local customers and dominate in your geographical area.
• Conquer Voice Search: Explore the rising trend of voice search and learn how to optimize your content for voice-activated search queries.
• Leverage AI for SEO: Delve into the role of artificial intelligence in SEO and discover how it can enhance your strategies.
• Measure and Optimize: Learn to use data-driven insights and analytics to continually refine your SEO strategies and achieve exceptional results.

Highlights:

• Cutting-edge Strategies: Stay up-to-date with the latest SEO strategies and techniques that are specifically tailored for 2023.
• Expert Insights: Authored by seasoned SEO professionals, this book provides expert insights and practical advice from those who have achieved SEO success.
• Real-world Examples: Abound with real-life case studies and examples that illustrate how successful implementation of strategies leads to tangible results.
• Actionable Steps: Each chapter offers actionable steps, checklists, and tips that enable you to immediately implement the strategies and witness improvements.
• Strategic Guidance: Gain a holistic understanding of how various SEO elements come together to form a cohesive and effective strategy.

“Mastering SEO in 2023” serves as your beacon of SEO mastery, catering to both beginners venturing into the realm of SEO and experienced marketers aiming to refine their strategies. Embark on a transformative journey as you harness the power of SEO to dominate search engines and propel your online business to unprecedented success in the dynamic digital landscape of 2023.

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Want to learn about Search Engine Optimization? Try ‘MASTERING SEO – The Friendliest & Easiest Guide You’ll Ever Read’ with a special bonus about ChatGPT usage in SEO.

This ebook makes SEO easy to understand, even if you’re just starting out. You’ll also discover how to leverage ChatGPT for SEO, potentially saving you up to 90% of your time!

Each part of the book explains a different part of SEO. You’ll learn about how search engines work, keywords, and different types of SEO. Everything is explained in a simple way with lots of examples.

And there’s more. At the end of each chapter, you’ll find a quiz to help remember what you’ve learned. The guide also talks about what might happen with SEO in the future.

With ‘MASTERING SEO’, you’re not just learning about SEO. You’re also getting ready to use SEO in your own work witch ChatGPT. Start learning about SEO today and see the difference it makes!

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Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.

This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.

Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.

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Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to:

• Create a blueprint for integrated search, social media and content marketing strategy
• Determine which creative tactics will provide the best results for your company
• Implement search and social optimization holistically in the organization
• Measure the business value of optimized and socialized content marketing
• Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.

In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization’s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.

Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

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Are your sales funnels underperforming? Are you struggling to identify what’s holding your business back?

Uncover the secrets to maximizing your sales funnel effectiveness with “Sales Funnel Sabotage.”

This insightful book shines a spotlight on the pitfalls that could be costing your business BIG, and reveals how you can turn the tables on the common mistakes entrepreneurs often make.

In this book, you’ll gain insights on:

• How to make an unforgettable first impression with your audience that maximizes conversions.
• The art of creating irresistible offers that resonate with your target audience and compel them to act.
• Ways to capitalize on every sales opportunity within your funnel for increased profits.
• Techniques for creating a sense of urgency that prompts immediate action from potential customers.
• Strategies for crafting add-on offers that increase overall purchase value.
• Effective communication tactics that resonate with your subscribers and foster a stronger customer relationship.
• Navigating the complexities of online advertising to promote business growth and avoid common pitfalls.
• The importance of compelling sales letters and persuasive copy that can turn potential customers into buyers.
• Leveraging video for your sales letters, helping you connect with a wider audience.
• Mitigating risks associated with over-reliance on specific traffic sources through effective diversification.
• The power of impactful copywriting, a critical skill that can significantly influence your sales funnel performance.
• Strategies for nurturing a strong and valuable customer list, the backbone of any successful online business.

“Sales Funnel Sabotage” is more than just an eBook; it’s your roadmap to understanding the dynamics of a successful sales funnel and navigating your business away from common mistakes and towards sustainable growth.

Whether you’re new to the world of online business or a seasoned entrepreneur, this book offers invaluable insights that can transform your business approach and help you unlock the full potential of your sales funnel.

Say goodbye to underperforming sales funnels and start your journey to business success with “Sales Funnel Sabotage” today!

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Setting up WordPress for SEO
In Module 2, we delve into the technical aspects of setting up your WordPress website for optimal SEO performance. Discover how to choose an SEO-friendly theme that aligns with your website’s goals. Learn how to install and configure essential WordPress plugins specifically designed for SEO, giving you an edge over competitors. We’ll also explore how to optimize WordPress settings to ensure your website is easily discoverable by search engines.

On-page SEO Elements in WordPress
Module 3 focuses on the essential on-page SEO elements that can significantly impact your website’s ranking. Learn the art of conducting comprehensive keyword research and selection to drive targeted organic traffic to your website. Discover how to create SEO-friendly URLs that appeal to search engines and improve user experience. Dive into optimizing page titles and meta descriptions while harnessing the power of header tags and images to improve your website’s visibility.

Content Optimization in WordPress
In Module 4, we uncover the secrets to creating high-quality, compelling content that captivates your audience and pleases search engines. Explore techniques to optimize your content structure for improved readability and higher rankings. Gain insight into effective internal and external linking strategies to enhance your website’s authority and relevance. We’ll also explore implementing schema markup to help search engines better understand your content. Additionally, discover how to optimize your website for mobile devices, ensuring a seamless user experience across all platforms.

Below is the list of some websites I have optimized recently:
Dudescreative.com
Easyseocheck.com
Currymantra.ca
Metalfed.com
Marvelscamps.com
Marcelforged.com
Backingringflange.com
Creativepiping.com
Petromatco.com
Aakashsteelmart.com
Getinlamka.com
Micronsteel.com
Adcoforgefittings.com
Omaaforged.com
Lionardtechnologies.com
Northeastwebdesigner.com
Cabspune.com
Imphalcabs.com
meadowlarkshillong.com
aaradhyaenterprisess.com

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This guide demystifies SEO and makes it easy to apply for your plastic surgery business. You will discover why a well-optimized website is crucial in today’s digital world, where most patients start their journey online. You will also get tips on how to improve your website’s user experience, value proposition and online reputation.

“SEO for Plastic Surgeons” is a must-read for any plastic surgery practice that wants to grow its online presence, reach more potential patients, and stand out from the competition.

Bruno Pisano is an SEO expert, web developer, and author.

He is also a philanthropist, former soccer player, and multilingual speaker. He cares deeply about his clients and their success.

He founded LaV1, Inc. in 1995 to help small and mid-size businesses with digital marketing solutions.

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We asked SIXTY-SIX! of the world’s leading SEOs to share their number one actionable tip for 2022. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…

You would have thought that if we asked SIXTY-SIX SEOs the same question (What is your number 1 SEO tip for 2022?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

The tips tips naturally break down in to 12 different chapters, and that those chapters fell into 4 main sections – EVALUATE, PLAN, DELIVER, and CANI.

SECTION 1: EVALUATE

The first section, EVALUATE, contains the first 3 chapters – ‘Modern SEO’, ‘Strong Foundations’, and ‘Prioritise’. These tips are focusing on the ongoing, key elements of SEO that you can’t ignore, year after year. Included are tips on focusing in the areas where you are likely to have the biggest impact, how to build a technically sound website in 2022, and how to determine your ongoing strategy – partly based upon thorough competitor analysis.

SECTION 2: PLAN

After the evaluation phase, Section 2 looks at how to PLAN your SEO activities for 2022, under the chapters: ‘Site Structure’, ‘Keyword Research’ and ‘User Behaviour’. Here we include tips on how to use Schema to educate Google about the uniqueness and specificity of your content, why mapping keywords to personas and user journeys is essential, and how search engines are moving towards gaining a better understanding of user intent.

SECTION 3: DELIVER

Next up is the DELIVER section, including the chapters ‘Content Creation’, ‘Links’ and ‘Keep an Eye on the SERP’. Shared in this section is the fact that your job as an SEO is to help searchers get the answer that they’re looking for. Also included are tips around how to build high-quality, original content assets, and why the SERP isn’t just the place that sends you traffic – it can also be a wonderful source of competitive intelligence.

SECTION 4: CANI

Finishing us up is section 4: CANI – CONSTANT and NEVER-ENDING IMPROVEMENT. An SEO’s work is never done – and if you ever think it is, that’s probably a sign that your competitors are about to surpass you. In this section of ‘SEO in 2022’, we look at topics such as why you need to be using Google Search Console on a daily basis, how machine learning could improve an SEO’s life, and why training the next generation of SEOs is so important.

There’s a lot to explore – some of it will already be top-of-mind. Other elements will be waiting for you to discover.

Join SIXTY-SIX of the world’s leading SEOs to discover SEO in 2022.

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Are you looking to unlock the full potential of your online presence and achieve remarkable search engine results?

“SEO Optimization & Chat GPT: Maximizing Search Engine Results” is a comprehensive guide that combines the power of Search Engine Optimization (SEO) with the cutting-edge capabilities of Chat GPT technology. Whether you’re a business owner, marketer, or website developer, this book equips you with the knowledge and strategies necessary to drive organic traffic and boost your search engine rankings.

In this book, you’ll discover the essential principles and techniques used to enhance the visibility and discoverability of your website. From keyword research and on-page optimization to link building and technical SEO, each chapter offers practical advice, real-world examples, and actionable steps that will empower you to optimize your website effectively. Learn how to create compelling content, master the art of keyword targeting, and utilize SEO tools to gain a competitive edge in the digital landscape.

But that’s not all. This book also introduces you to Chat GPT, a revolutionary conversational AI technology that can transform the way you engage with your website visitors. Explore strategies for integrating Chat GPT into your website, developing engaging conversational flows, and leveraging natural language processing to create personalized interactions with your audience. Discover how Chat GPT can enhance user experience, improve customer support, and drive conversions on your website.

Moreover, the book demonstrates how the combination of SEO optimization and Chat GPT can work synergistically to maximize your search engine results. Uncover techniques for creating SEO-friendly chatbot content, optimizing conversational interfaces for voice search, and leveraging chatbot analytics to gain valuable insights. By leveraging the power of both SEO optimization and Chat GPT, you’ll be able to supercharge your digital marketing efforts and stay ahead in today’s competitive online landscape.

Key Features:

• Relationship of SEO & Chat GPT
• Detailed explanations of SEO optimization techniques and best practices
• The essential factors to have the standard SEO content based on Chat GPT
• Optimizing Websites to Fit Search Engine Algorithms
• Tips for creating quality content with Chat GPT
• Measuring the Effectiveness of Chat GPT for SEO

“SEO Optimization & Chat GPT: Maximizing Search Engine Results” is an indispensable resource for anyone seeking to maximize their website’s visibility, engage with visitors effectively, and drive organic traffic. Whether you’re a seasoned SEO professional or a newcomer to the world of digital marketing, this book provides the tools and knowledge needed to navigate the ever-evolving digital landscape and achieve remarkable search engine results.Start optimizing your website today and take your online presence to new heights!

Don’t waste time and buy this book now to gain the knowledge and skills needed to become an expert in SEO using Chat GPT!

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SEO Made Simple for 2014 and Beyond

SEO SoS uses a tongue-in-cheek ‘First Aid Guide’ approach to address Website SEO Search Engine Optimization health issues for 2014 and beyond, that could have a negative effect on your site rankings in Search Engines.

Boost Website Traffic and Sales by performing some simple Search Optimization techniques on your web pages to achieve higher rankings and an increased flow of FREE targeted website traffic!

Also included within this easy to understand SEO book are a number of SEO Tips and Industry Secrets that could benefit even the most seasoned internet marketer, including a section dedicated to recovery from a Google manual action from the web spam team, or an algorithmic penalty caused by bad SEO practices (Panda, Penguin etc).

This guide serves as your starting point on the road to Online Success, with SEO made easy, and to help you identify and fix critical Search Optimization concepts and practices that are vital for healthy online success, whilst avoiding the waste of time, resources and money associated with performing tasks that prove to be of little or no overall SEO benefit in terms of increased website traffic or sales.

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Unlock the potential of SEO and rise to the top of Google’s search results – your online success awaits!

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I know how busy you must be, running your own business, handling multiple tasks at once and that’s why in this book I won’t bore you with general topics or do in-depth technical SEO analysis of information you won’t ever need, like for example writing a code or general SEO statements.

This Book is specifically written for Shopify website owners, but the SEO fundamentals and practices that we’ll be covering for the most portion of the book applies to all kinds of websites on all platforms across the web. So if you are interested in how various Search engines work, but you don’t have a website on Shopify, No worries! You can still learn a lot from this book and take part in the essential discussions on how to leverage any website to show in Google or Bing Search Results in 2023.
This Book contains all the essential selection of topics you’ll need as a business owner in order to rank your website and products in an easy and informative way, starting from the beginning. Consider this Book your Personal Guide to Shopify SEO in 2023.

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Without proper SEO, your Shopify website may languish in obscurity while competitors get all the attention and sales. You could be missing out on valuable customers and revenue.

Simple Shopify SEO Explained Simply is the answer to your SEO challenges. This comprehensive guide provides clear, simple, and concise step-by-step instructions, complete with pictures, on how to dramatically improve the SEO of your Shopify website without spending a single penny. With Simple Shopify SEO Explained Simply, you can take control of your website’s visibility and attract more organic traffic to boost your business.

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Sizzle breaks the paradigm of content marketing limitations by showing the real value of content-driven marketing where it matters most – the e-commerce pages.

These Strategies Have Already Produced The Following Results:

• Higher Keyword Visibility
• Higher Rankings
• Improved CTR
• More Search Traffic
• Higher Conversion Rates
• Increased Organic Search & Paid Revenue
• Brand Visibility
• Quality Backlinks That Make a Difference

The information and strategies you will learn by reading this book include:

• Improving your CTR by adding DYNAMIC incentives and benefits to ad copy (title tags and meta descriptions).
• Writing unique, specific, and updatable content for e-commerce pages without writing much at all.
• Displaying rich snippet information even when Google will NOT display them on search result pages.
• Increasing engagement and reducing bounce rates.
• Providing the type of content that works for search engines & people.
• Learn why the current paradigm of content marketing does not work anymore – and how to fix it.
• Adding strategic page types that produce traffic and sales to your information architecture.
• Linking your pages internally and automatically in a strategic manner to improve visibility.
• Stacking SEO strategies to compound results in weeks, not months or years.

Sizzle answers questions and solves issues that arise with programmers, usability professionals, information architects, and content writers, which means it is NOT just an SEO book, but a guide that improves every part of a visitor’s journey toward making online purchases. Sizzle is a book to be read by the entire team and leadership to ensure everyone is contributing to the success of your e-commerce site.

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Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results-and enjoy a spot of humor along the way-this book is for you.

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