Business & Investing

Revolutionize your brand’s online presence: Master social media marketing and become a viral sensation in 30 days, even if you’ve struggled with social media engagement before!

Many small business owners and marketing professionals find themselves in your shoes, exhausted and frustrated, believing that meaningful online engagement and reliable ROI are elusive, almost mythical, concepts.

Meet “The Social Media Marketing Master”: This one-stop guide is the ultimate tool you need to transform your social media marketing game!

Within the power-packed pages of this transformative book, you’ll discover:

• How to decipher the unique language of each social media platform and utilize it to catapult your brand!
• A detailed, practical guide to creating content that drives engagement, boosts followership and catapults your brand’s online visibility
• Foolproof techniques to stay on top of trends, ensuring your brand stays relevant and in conversations
• Proven strategies that are helping businesses go viral, with examples and a breakdown of why they worked
• A comprehensive guide to interpreting analytics, providing you with insights to refine and revamp your strategies
• The smart way to manage your time effectively across various platforms – all the while keeping the consistency up and the burnout down
• How to effectively respond to negative feedback, converting critics into advocates
• A deep dive into the secret world of influencers: When and how to collaborate for a wider reach

…and so much more!

Despite past challenges, this book provides a fresh, data-driven approach. Don’t let your brand’s posts be lost in the sea of content. Equip yourself with this tool to stand out, control your brand’s trajectory, and elevate its online presence. If you’re ready to go viral, spot trends, and see a dramatic difference in just 30 days, scroll up and click the ‘Add to Cart’ button right away!

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Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies

Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.

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Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don’t know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

Luckily, Brendan Kane, an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

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Gain a complete grounding in Accounting and Finance and develop the skills necessary to work with financial information in the business environment.

“A comprehensive, accessible and user-friendly text that employs contemporary, real-life examples, promotes critical thinking and reflects the latest international rules and regulations. A most valuable resource.”

Dr Christos Begkos, Associate Professor
Alliance Manchester Business School, University of Manchester

“The textbook is a useful tool for students who are new to accounting. The exercises at the end of each chapter make it easy for the students to grasp the concepts”

Matthias Nnadi
Cranfield University

Accounting and Finance: An Introduction, 11th edition by Eddie McLaney and Peter Atrill, is the ideal introduction to the subject, providing you with the knowledge you need to make informed, successful business decisions.

This book is ideal for students who study Finance or Accounting- related modules in Undergraduate and MBA courses, covering Financial Accounting, Management Accounting, and Financial Management in a single text.

With its approachable style and language that is easy to understand, this edition will help you learn step-by-step how to use financial information and reports as you work through its chapters and expand your learning of accounting and finance from theory to practice.

Key features include:

• Updated content, creating a practical learning experience relevant to contemporary changes in the field.
• Real numerical accounting techniques, with consideration of up-to-date, important financial standards.
• A large number of exercises, encouraging active learning and practicing.
• Real-world examples, many of which are new to this edition, applying theory to practice.

Gain an appreciation of the key roles that Accounting and Finance have to play in successful decision-making and expand your knowledge with this must-have guide that will equip you with the tools to start your career in Business.

Personalise learning with MyLab® Accounting

By combining trusted author content with digital assessments, support at the point of need, and a flexible platform, MyLab® Accounting personalises the learning experience and improves results. MyLab for this textbook includes over 1750 questions and provides a range of help tools to support tackling accounting problems.

If you would like to purchase both the physical text and MyLab Accounting search for:

9781292435497 Accounting and Finance: An Introduction 11th edition with MyLab® Accounting

Package consists of:

• 9781292435527 Accounting and Finance: An Introduction 11th edition
• 9781292435503 Accounting and Finance: An Introduction 11th edition MyLab Accounting
• 9781292435510 Accounting and Finance: An Introduction 11th edition Pearson eText

NOTE: MyLab® Accounting is not included. Before purchasing, check with your instructor to confirm the correct ISBN. Several versions of the MyLab® platform exist for each title, and registrations are not transferable. To register for and use MyLab Accounting, you may also need a Course ID, which your instructor will provide.

Used books, rentals, and purchases made outside of Pearson: If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

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