Computing
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SEO: A layman’s guide
The process for SEO is complicated, but it doesn’t have to be with this SEO book. Learn everything you need to know about SEO (search engine optimisation), with this book and get your website noticed!
A website is just a website! That is why you need SEO. A website is only magical when it starts ranking on the first page of Google for the keywords, key terms, questions and phrases you believe, your customers will type or speak into Google. Your website can be your best employee or your worst.
The goal of SEO is to rank higher, increase organic traffic, profits and sale. This is done by building backlinks, on-page SEO, technical SEO, refining the user experience, brand and more.
So if you want a solid, no-nonsense, practical overview of SEO this is the book for you.
The book includes explanations, strategies, citations lists, web resources and more.
Let’s get to work, buy your copy, grab your laptop, it’s time to leave the competition behind.
- Learn how to optimise your website
- Learn how to research keywords, build traffic and increase visibility
- Backlink strategies
- Content strategies
- Technical SEO overview
- Increase speed
- New search (Voice, Image & Featured SERPs)
- GMB and local search
- Citation/profile list included
- Software, best websites and chrome extensions list included
- A simple website action plan included.
Testimonial
As a web developer and designer, I found Robb’s take on the web and SEO refreshing rather than intimidating, giving me a way to learn, understand and develop my own skills and knowledge, while expanding my understanding of what it takes to grow my online business.Having now set up an adventure tour company based on my 20 year experience as an adventure activity guide and tour developer (consolidating all my skills into one business).
I had some fantastic tours in some of the most scenic locations in Scotland, partnerships with some of the best chef’s and hotels but what I needed was customers – Robb helped my business become a reality.
Just building a website and having a few social media pages are not enough anymore – you need Robb (all be it in printed form) to help you compete, find your voice, and get in front of the right people.
Helping to take my online business presence to the next level, compete proactively, to ultimately engage and attract visitors/potential clients, Robb’s book SEO: A layman’s guide helped me turn my website & social media channels into productive team players in my small business empire, using a combination of elements to build up written and visual content to grow and develop my reach and ultimately my client base.
I can whole heartedly say that without Robb and the knowledge his book shares, my business would still be lost in the sandpit at the end of the internet, the proof is throughout my digital footprint and online products.
Chris Wain
Owner & Operator (Sole Trader)
Unique Adventure Tours Scotland
Unique Adventure Tours Scotland
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£4.70SEO: A layman’s guide
£4.70 -
Local SEO Secrets: 20 Local SEO Strategies You Should be Using NOW
“Local SEO Secrets” brings together the top thought leaders in Local SEO who share their top strategies for ranking fast and driving organic traffic, including:
Roger Bryan – Founder, Enfusen
Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft’s© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he’s helped raise more than $150,000,000.
Mark Luckenbaugh – Owner, Growth Foundry
Google My Business (GMB)
Mark gives you an in-depth look at the importance of your GMB Listing and some great insights on how to rank your GMB.
Allison Lee – Marketing Manager, Zentail
Optimizing eCommerce Product Pages
Allison shares practical tips for getting your product pages up to snuff and outranking your competitors’ sites.
Richard Lorenzen – Founder and CEO, Fifth Avenue Brands
4 Ways PR Can Help Your SEO Campaign
Richard shares methods in which PR can help your SEO campaign, directly contributing to more organic exposure and website traffic.
Justin Sanger – Chief Revenue Officer, OMG National
Google Guarantee Program
Justin will begin to unpack Google Local Services Ads (LSA), the Google Guaranteed for Home Services, and Google Screened for Professional Services programs, addressing the impact that these advertising programs will have on the local search landscape of the future.
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£1.40 -
Joomla! 3 SEO and Performance
Joomla 3 SEO and Performance is a concise, 150-page book that helps you to build websites that dominate search engine rankings and have super-fast load times, giving your sites an increased audience. The book takes a very practical approach full of real-world examples. It does not just provide instructions, but also teaches you the logic behind what you are doing. It will make you breathe SEO while building your websites, which is the only way to success.
Joomla 3 SEO and Performance starts with the Joomla core SEO possibilities. It shows how even if you are a relative newcomer to Joomla you will be able to build sites that rank high in Google without having to install complicated plugins. The remaining chapters dig much deeper, both into Joomla, and into the use of SEO plugins and extensions with a full chapter dedicated to SH404SEF, probably the best SEO extension for Joomla. In order to keep the visitors that you acquire, Joomla 3 SEO and Performance also shows you how to make your website load faster. This is achieved using Joomla core features as well as plugins. You will be stunned how easy it is to achieve massive improvements!
Joomla 3 SEO & Performance:
• Walks you through the Joomla SEO options, both basic and advanced
• Teaches you to breathe SEO while building your websites
• Teaches you how to make your websites screaming fast
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£19.00 -
Data-Driven SEO with Python: Solve SEO Challenges with Data Science Using Python
Solve SEO problems using data science. This hands-on book is packed with Python code and data science techniques to help you generate data-driven recommendations and automate the SEO workload.
This book is a practical, modern introduction to data science in the SEO context using Python. With social media, mobile, changing search engine algorithms, and ever-increasing expectations of users for super web experiences, too much data is generated for an SEO professional to make sense of in spreadsheets. For any modern-day SEO professional to succeed, it is relevant to find an alternate solution, and data science equips SEOs to grasp the issue at hand and solve it. From machine learning to Natural Language Processing (NLP) techniques, Data-Driven SEO with Python provides tried and tested techniques with full explanations for solving both everyday and complex SEO problems.
This book is ideal for SEO professionals who want to take their industry skills to the next level and enhance their business value, whether they are a new starter or highly experienced in SEO, Python programming, or both.
What You’ll Learn
- See how data science works in the SEO context
- Think about SEO challenges in a data driven way
- Apply the range of data science techniques to solve SEO issues
- Understand site migration and relaunches are
Who This Book Is For
SEO practitioners, either at the department head level or all the way to the new career starter looking to improve their skills. Readers should have basic knowledge of Python to perform tasks like querying an API with some data exploration and visualization.Read more
£27.60 -
Keywords for SEO: Actionable Knowledge Bombs to Help you Rank on Google
Do you want to sustainably rank higher on Google?Two industry leaders within their respective professional disciples with over 30 years experience in SEO and Digital Marketing share their insight knowledge of what works online to get you found.
With over 5.6 billion searches on Google every day, keywords command your online presence to reach page 1. Using the appropriate keywords that derive value for your brand is the “secret ingredient” to drawing engaged audiences that will fulfil your strategic goals.
Contained within 9 chapters covering over 20,000 words, you understand from a standing position the importance of keywords, as well as how to wield them effectively to your own brand, and more importantly, derive 100% value in changing your online presence forever.
Leaving no stone unturned, we take you on a complete step-by-step journey from an absolute beginner to an accomplished SEO manager – wielding keywords for SEO growth.
This book features time-saving templates, knowledge bombs, and a no-nonsense approach to getting the job done right.
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£9.50 -
Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success
Prepare to take your social media marketing to the next level with “Social Media Marketing 2024.”This book edition is your definitive guide to the ever-evolving landscape of social media marketing in the year 2024 and beyond. With social media platforms constantly changing and user behaviors evolving, this book is your compass to navigate the complex terrain of online engagement. It offers valuable insights into emerging trends, innovative strategies, and the latest tools that will define the social media marketing landscape in 2024.
Inside, you’ll discover:
- In-depth analyses of the newest platforms and technologies shaping the digital sphere.
- Proven methods for creating captivating content that resonates with your target audience.
- Strategies for leveraging data analytics to make informed marketing decisions and optimize your campaigns.
- Expert insights into the transformative power of influencer marketing, AI-driven automation, and video marketing.
With practical tips, real-world case studies, and actionable advice, “Social Media Marketing 2024” is an indispensable resource for marketers, business owners, and digital enthusiasts. Whether you’re a seasoned professional or just beginning your journey, this book will equip you to create winning strategies and thrive in the dynamic world of social media marketing. Embrace the future of marketing with confidence and success. Are you interested? If you replied affirmatively, CLICK ON THE BUY BUTTON IMMEDIATELY!
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£2.30 -
Building Responsible AI Algorithms: A Framework for Transparency, Fairness, Safety, Privacy, and Robustness
This book introduces a Responsible AI framework and guides you through processes to apply at each stage of the machine learning (ML) life cycle, from problem definition to deployment, to reduce and mitigate the risks and harms found in artificial intelligence (AI) technologies. AI offers the ability to solve many problems today if implemented correctly and responsibly. This book helps you avoid negative impacts – that in some cases have caused loss of life – and develop models that are fair, transparent, safe, secure, and robust.
The approach in this book raises your awareness of the missteps that can lead to negative outcomes in AI technologies and provides a Responsible AI framework to deliver responsible and ethical results in ML. It begins with an examination of the foundational elements of responsibility, principles, and data. Next comes guidance on implementation addressing issues such as fairness, transparency, safety, privacy, and robustness. The book helps you think responsibly while building AI and ML models and guides you through practical steps aimed at delivering responsible ML models, datasets, and products for your end users and customers.What You Will Learn
- Build AI/ML models using Responsible AI frameworks and processes
- Document information on your datasets and improve data quality
- Measure fairness metrics in ML models
- Identify harms and risks per task and run safety evaluations on ML models
- Create transparent AI/ML models
- Develop Responsible AI principles and organizational guidelines
Who This Book Is For
AI and ML practitioners looking for guidance on building models that are fair, transparent, and ethical; those seeking awareness of the missteps that can lead to unintentional bias and harm from their AI algorithms; policy makers planning to craft laws, policies, and regulations that promote fairness and equity in automated algorithmsRead more
£20.90 -
The Cloud Computing Book: The Future of Computing Explained
This latest textbook from bestselling author, Douglas E. Comer, is a class-tested book providing a comprehensive introduction to cloud computing. Focusing on concepts and principles, rather than commercial offerings by cloud providers and vendors, The Cloud Computing Book: The Future of Computing Explained gives readers a complete picture of the advantages and growth of cloud computing, cloud infrastructure, virtualization, automation and orchestration, and cloud-native software design.
The book explains real and virtual data center facilities, including computation (e.g., servers, hypervisors, Virtual Machines, and containers), networks (e.g., leaf-spine architecture, VLANs, and VxLAN), and storage mechanisms (e.g., SAN, NAS, and object storage). Chapters on automation and orchestration cover the conceptual organization of systems that automate software deployment and scaling. Chapters on cloud-native software cover parallelism, microservices, MapReduce, controller-based designs, and serverless computing. Although it focuses on concepts and principles, the book uses popular technologies in examples, including Docker containers and Kubernetes. Final chapters explain security in a cloud environment and the use of models to help control the complexity involved in designing software for the cloud.
The text is suitable for a one-semester course for software engineers who want to understand cloud, and for IT managers moving an organization’s computing to the cloud.
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£38.50 -
AI for Finance (AI for Everything)
Finance students and practitioners may ask: can machines learn everything? Could AI help me? Computing students or practitioners may ask: which of my skills could contribute to finance? Where in finance should I pay attention? This book aims to answer these questions. No prior knowledge is expected in AI or finance.
Including original research, the book explains the impact of ignoring computation in classical economics; examines the relationship between computing and finance and points out potential misunderstandings between economists and computer scientists; and introduces Directional Change and explains how this can be used.
To finance students and practitioners, this book will explain the promise of AI, as well as its limitations. It will cover knowledge representation, modelling, simulation and machine learning, explaining the principles of how they work. To computing students and practitioners, this book will introduce the financial applications in which AI has made an impact. This includes algorithmic trading, forecasting, risk analysis portfolio optimization and other less well-known areas in finance. Trading depth for readability, AI for Finance will help readers decide whether to invest more time into the subject.
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£13.80 -
Simple UAT: Simple help to guide you through the UAT process and produce better testing results
Simple UAT helps to guide you through the UAT process and produce better test results. It gives a number of test techniques that you can use to produce better tests and also steps you through the different phases of UAT from Requirements Gathering, to writing your test scripts and executing them and seeing the results.This book gives you an initial introduction to UAT and gives some helpful tips as well as helping you to understand what your role is and what the different terminology means.
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£4.70 -
SEO 2024: Learn search engine optimization with smart internet marketing strategies
Learn SEO and rank at the top of Google with SEO 2024—beginner to advanced!
Recently updated – EXPANDED & UPDATED October 2023
No matter your background, SEO 2024 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.
In this SEO book you will find:
1. SEO explained in simple language, beginner to advanced.
2. The inner workings of Google’s algorithm and how it calculates the search results.
3. How to find “money” keywords that will send customers to your site.
4. Sneaky tricks to get local businesses ranking high with local SEO.
5. How to get featured in the mainstream news, for free.
6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free.
7. A simple step-by-step checklist and video tutorials, exclusive for readers.Now, let me tell you a few SEO marketing secrets in this book…
1. Most search engine optimization advice online is wrong!
If you’ve browsed through search engine optimization advice online, you may have noticed two things:
– Most SEO advice is outdated or just dead-wrong.
– Google’s constant updates have made many popular SEO optimization strategies useless. Why is this so?…2. Google is constantly changing and evolving.
Some recent changes:
1. August 2023 – Google releases the August Core Update, with changes affecting all industries, and websites like Intel, Apple, and Amazon seeing huge wins (and losses) in traffic.
2. March 2023 – Google releases the March Core Update, and thousands of websites that don’t follow Google’s new guidelines lose their search rankings and traffic.
3. March 2023 – Google releases BARD, a rival to AI Chatbot ChatGPT, a breakthrough technology which has been completely changing the marketing industry as we know it.SEO 2024 covers these latest updates to Google’s algorithm and how to use them to your advantage. This book also reveals changes coming in 2024.
3. How to sidestep search engine updates and use them to rank higher.
Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher—but you need the right knowledge. This book reveals:
– Recent Google updates—Google’s Cookieless Tracking Update coming in 2024, Google’s core update in August 2023, Google Analytics Update in July 2023, Google Bard and ChatGPT in March 2023, and more…
– New changes coming in 2024.
– How to safeguard against changes in 2024 and beyond.
– How to recover from Google penalties.4. Learn powerful link building techniques experts use to get top rankings
Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won’t get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers.
5. And read the special bonus chapter on pay-per-click advertising.
In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally. With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site.
One of the most comprehensive SEO optimization and Internet marketing books ever published—now expanded and updated—of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
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£3.90 -
Become a Super Salesforce Consultant: Superpower your Salesforce career with this A-to-Z guide on how to lead a Salesforce project
Accelerate your Salesforce career by leading exemplary projects and avoiding costly mistakes
This A-to-Z guide gives you the knowledge, tools and resources to confidently lead a Salesforce Project from planning through to roll-out. Find out how to engage, enthuse and empower your stakeholders to maximise user adoption and return on investment.
Read this book and superpower your Salesforce career with:
- Tips to establish and advance your Salesforce career
- Handy tools and templates to impress your stakeholders
- The A-to-Z of delivering an exemplary project
- Professional communications with stakeholders
- Solutions for mitigating common project risks
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£5.70 -
Sea of Rust: The post-apocalyptic science fiction epic about AI and what makes us human
*One of Financial Times’ Best Books of 2017*
“SEA OF RUST is a 40-megaton cruise missile of a novel – it’ll blow you away and lay waste to your heart . . . visceral, relentless, breathtaking” Joe Hill, Sunday Times bestselling author
An action-packed post-apocalyptic thriller from the critically acclaimed author, screenwriter, and noted film critic.
Humankind is extinct. Wiped out in a global uprising by the very machines made to serve them. Now the world is controlled by One World Intelligences – vast mainframes that have assimilated the minds of millions of robots.
But not all robots are willing to cede their individuality, and Brittle – a loner and scavenger, focused solely on survival – is one of the holdouts.
Only, individuality comes at a price, and after a near-deadly encounter with another AI, Brittle is forced to seek sanctuary. Not easy when an OWI has decided to lay siege to the nearest safe city.
Critically damaged, Brittle has to hold it together long enough to find the essential rare parts to make repairs – but as a robot’s CPU gradually deteriorates, all their old memories resurface. For Brittle, that means one haunting memory in particular . . .
Sea of Rust boldly imagines a future in which no hope should remain, and yet a humanlike AI strives to find purpose among the ruins.
Read what everyone is saying about Sea of Rust:
‘What we’ve got here, however, is a writer who isn’t afraid to ask the hard questions. What is reality? Memory? Purpose? I found myself totally engrossed in the tale’ Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
‘Forget the Martian, Ready Player One, or Annihilation; Sea of Rust deserves to be next to Station Eleven and Dark Matter as one of the most brilliant science fiction books of the 2010’s decade’ Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
‘Both epic and fast-paced, this book grabbed me from the get go and wouldn’t let me put it down until the end’ Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
‘It’s very rare for me to gush about a book but this one is just made of awesome. I’m all about Post Apocalyptic fiction and I can’t get enough of it’ Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
‘A really great work of SF in an era where a lot of the best stuff is speculation about AI and how we are going to deal with it. This definitely stands among the best’ Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
‘I was glued to the story. I felt like it was The Road Warrior narrated by the robotic reincarnation of Travis McGee, with some Inception-level mind-games thrown in’ Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
‘I loved the wild west aspects of the setting, I loved the dystopia of human extinction, I loved the epic battles scenes’ Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐
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£4.70 -
SEO Made Simple (4th Edition): Search Engine Optimization Strategies: How to Dominate Google, the World’s Largest Search Engine
SEO Made Simple (4th Ed.) – Search Engine Optimization Strategies for Dominating Google, the top-selling search engine optimization guide of all time, has been completely updated for 2014 including information on the Hummingbird Update, Penguin 2.0, and much more.The latest Google algorithm updates have been included to help you achieve search engine optimization dominance. This is not just last year’s guide with a new cover but completely revamped to address the strategies needed for top rankings – a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website, blog, or video (4th edition). Updated and expanded with the latest information on search engine optimization (SEO) and including more than 27 new pages of proven search engine optimization techniques that address the changing landscape of search engine optimization.
SEO Made Simple is today’s top-selling search engine optimization guide for good reason. Learn from leading Webmaster Michael H. Fleischner the specific SEO techniques that deliver top rankings in less than 30 days. Whether you’re a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Bing.
SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google Places, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it.
SEO Made Simple is the only resource on search engine optimization that you’ll ever need. Learn the techniques that have a direct and significant impact on your website’s ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.
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£2.00 -
BadRedhead Media: How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now
• Are you unsure how to generate more traffic to your blog?
• Do you feel overwhelmed by all the SEO articles out there (or not even sure what the term means)?
• Do you wish someone could break it down for you in simple steps?Then this is the book for you!
Rachel provides you with her top 25 tips laid out in easy-to-understand language gleaned from her own ten years of successful blogging as well as optimizing and managing countless client blogs. Containing a wealth of information, these tips will help you increase traffic to your site!
Topics include: · SEO terms defined · Specific ways to increase traffic to your blog right now · How to optimize each post for maximum exposure on Google · Ways to connect with readers · How to integrate your blog posts on the various social media sites.
If SEO confuses you, this is a great beginner breakdown for any new blogger, writer, veteran author, and even small business.
Buy your copy NOW and start increasing your visibility!
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£0.80 -
The Essential Guide to Google SEO: How to stand out in Search
The Essential Guide to Google SEO helps you:- gain crucial context to understand how Google Search works and why you need SEO
- avoid confusion by presenting Google’s advice within a clear framework
- understand the required technologies as you progress
- focus on essential topics relevant for all users
- work through simple examples to cement your comprehension
- assess the relevance of Google’s advanced SEO topics
There is such a large amount of material to be found on how to optimize your online content to appear on search engines like Google, that it can quickly become overwhelming and confusing for many of us.
Much advice offered is of a dubious nature, and any claims promising to get you to the top of Google’s ranking in a few months should be taken with a pinch of salt. Tips on how to game Google’s algorithm to get a better ranking often turn out to be counterproductive and can even result in manual actions by Google against your website.
Unless you are operating in a niche or novel marketplace it takes time to work your way up Google’s rankings. Google is quite upfront about this. If you follow their guidelines, they suggest a realistic timeline of between a few months and a year to see any improvements in your position.
Following Google’s Guidelines, however, can be demanding, as traversing over 1000 pages of online content is a daunting task that presents a steep learning curve for both business users and web developers alike. Much of Google’s documentation is aimed clearly at a technical audience and often assumes that the reader has a background in web programming.
This book presents readable introductions to key SEO topics and fills in any gaps in technical knowledge as you progress. Aimed at both techies and business users alike, Google’s core advice is condensed into an Essential Guide that helps you formulate a clear SEO strategy tailored to your needs.
About M D Boudin
With a degree in Computing and Information systems from the London School Of Economics, M D Boudin has many years of experience building business intelligence and data warehouse systems for Fortune 500 corporations. He has worked within many sectors including big retail, finance, media, and telecoms.
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£8.50 -
Switching to a Mac For Dummies
Thinking of making the switch from your PC to a Mac? Congratulations! You’re in for a great, virus-free ride. And Switching to Mac For Dummies makes it smoother than you ever imagined. From buying the Mac that’s right for you to transferring your files to breaking your old Windows habits and learning to do things the (much easier) Mac way, it makes the whole process practically effortless.Whether you’ve been using Windows XP, Vista, or even Linux, you’ll find simple, straightforward ways to make your transition go smoothly. That will leave you plenty of time to get familiar with Mac’s prodigious and dynamic OS X capabilities. You’ll also connect with iLife, Mac’s amazing integrated software suite that lets you turn your computer into a powerful media center—not just for listening and watching, but for creating music, video, and much more. Discover how to:
- Decide whether the switch to Mac is right for you
- Choose the Mac that will change your life
- Keep and reuse elements of your old setup
- Go online with your Mac
- Connect to your home network—even that old PC
- Go media crazy with iTunes, iPhoto and more
- Take advantage of Mac’s business capabilities
Complete with handy cheat sheet of common Mac short cuts and commands as well as a glossary of Mac world lingo, Switching to Mac For Dummies ensures that your switch will be the smartest thing you ever do.
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£11.40 -
Virtual & Augmented Reality For Dummies (For Dummies (Computer/Tech))
An easy-to-understand primer on Virtual Reality and Augmented Reality
Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.
With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm.
* Keeps you up-to-date on the pulse of this fast-changing technology
* Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment
* Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR
Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies.
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£16.70 -
Technical Program Manager’s Handbook: Empowering managers to efficiently manage technical projects and build a successful career path
Explore the different aspects of the technical program manager’s role in the tech world and get ready to advance your career across the Big Five tech companies
Key Features
- Uncover the secret to becoming a successful technical program manager
- Learn some of the system design principles and architectural concepts necessary for a TPM
- Get up and running with a wide range of foundational program management topics
Book Description
The technical program manager (TPM) is a relatively new role born out of the need of the tech industry to have a specialized practitioner who speaks both tech and business and leverages this bilingual talent to get results that no one else can.
This book dives into what makes a TPM tick. You’ll find out which project and program management skills will help you shine and how you can apply your technical skills for effective results. This book looks at the TPM role across the Big Five tech companies (Amazon, Google, Microsoft, Apple, and Meta) to help you discern the most effective skills to be successful no matter which company you work for.
Are you already a well-performing TPM looking to see what’s next? This book identifies the career paths for a TPM at the Big Five to help you decide the next step for you.
By the end of this book, you’ll have a clear understanding of how to be a TPM, along with a breakdown of the necessary technical and program management skills to develop a clear roadmap for your career.
What you will learn
- Investigate why a TPM is an important role in the tech industry
- Understand the purpose and uniqueness of the TPM role
- Discover what makes a successful TPM
- Navigate project management with your unique technical skills
- Explorer the career opportunities available for a TPM
- Compare the TPM role and responsibilities across the Big Five tech leaders
Who this book is for
This TPM book is for aspiring and established technical program managers in the tech industry. To get the most out of this book, you should have a basic understanding of the project management life cycle and be comfortable with technical concepts as we dive into basic system design and architecture landscapes in context to the TPM role and expectations.
Table of Contents
- Fundamentals of a Technical Program Manager
- Pillars of a Technical Program Manager
- Introduction to Program Management
- Driving Towards Clarity
- Plan Management
- Risk Management
- Stakeholder Management
- Managing a Program
- Career Paths
- Introduction to the Technical Toolset
- Code Development and System Design Expectations
- System Design and Architecture Landscape
- Enhancing Management Using Your Technical Toolset
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£16.70 -
Programming Quantum Computers: Essential Algorithms and Code Samples
Quantum computers are poised to kick-start a new computing revolution—and you can join in right away. If you’re in software engineering, computer graphics, data science, or just an intrigued computerphile, this book provides a hands-on programmer’s guide to understanding quantum computing. Rather than labor through math and theory, you’ll work directly with examples that demonstrate this technology’s unique capabilities.
Quantum computing specialists Eric Johnston, Nic Harrigan, and Mercedes Gimeno-Segovia show you how to build the skills, tools, and intuition required to write quantum programs at the center of applications. You’ll understand what quantum computers can do and learn how to identify the types of problems they can solve.
This book includes three multichapter sections:
- Programming for a QPU—Explore core concepts for programming quantum processing units, including how to describe and manipulate qubits and how to perform quantum teleportation.
- QPU Primitives—Learn algorithmic primitives and techniques, including amplitude amplification, the Quantum Fourier Transform, and phase estimation.
- QPU Applications—Investigate how QPU primitives are used to build existing applications, including quantum search techniques and Shor’s factoring algorithm.
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£33.20 -
Network Security For Dummies
A hands-on, do-it-yourself guide to securing and auditing a networkCNN is reporting that a vicious new virus is wreaking havoc on the world’s computer networks. Somebody’s hacked one of your favorite Web sites and stolen thousands of credit card numbers. The FBI just released a new report on computer crime that’s got you shaking in your boots. The experts will tell you that keeping your network safe from the cyber-wolves howling after your assets is complicated, expensive, and best left to them. But the truth is, anybody with a working knowledge of networks and computers can do just about everything necessary to defend their network against most security threats.
Network Security For Dummies arms you with quick, easy, low-cost solutions to all your network security concerns. Whether your network consists of one computer with a high-speed Internet connection or hundreds of workstations distributed across dozens of locations, you’ll find what you need to confidently:
- Identify your network’s security weaknesses
- Install an intrusion detection system
- Use simple, economical techniques to secure your data
- Defend against viruses
- Keep hackers at bay
- Plug security holes in individual applications
- Build a secure network from scratch
Leading national expert Chey Cobb fills you in on the basics of data security, and he explains more complex options you can use to keep your network safe as your grow your business. Among other things, you’ll explore:
- Developing risk assessments and security plans
- Choosing controls without breaking the bank
- Anti-virus software, firewalls, intrusion detection systems and access controls
- Addressing Unix, Windows and Mac security issues
- Patching holes in email, databases, Windows Media Player, NetMeeting, AOL Instant Messenger, and other individual applications
- Securing a wireless network
- E-Commerce security
- Incident response and disaster recovery
Whether you run a storefront tax preparing business or you’re the network administrator at a multinational accounting giant, your computer assets are your business. Let Network Security For Dummies provide you with proven strategies and techniques for keeping your precious assets safe.
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£18.80Network Security For Dummies
£18.80 -
SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization (Like I’m 5 Book 1)
2016 UPDATED 3RD EDITION: 30% NEW CONTENT + EXCLUSIVE SEO TEMPLATESMatthew Capala provides something different and necessary: an overview of the SEO essentials suitable for any reader, even those without a strong technical background.
***** Dorie Clark, HBR Writer and Author of “Stand Out” (Portfolio)
There are a multitude of resources available to inform marketers and business owners of how to stay up to date with online marketing, but one that’s well worth reading is “SEO Like I’m 5” by Matthew Capala.
***** Brian Honigman on THE HUFFINGTON POST
Matthew’s book got me to act, and if you read it, you will certainly start acting. I know “SEO Like I’m 5” is one of those books I will be reading daily, a page here, another page there.
***** Claudia Azula Altucher, Author of “Become an Idea Machine”
***** Top 10 SEO Books to Read in 2016
BrightEdge Blog
“SEO Like I’m 5” is written in a way that is accessible to anyone who is curious about how SEO really works without spending a lot of time on theory.
***** Linda Gharib, SVP, Digital Marketing at Citigroup
While SEO has gotten harder than ever, Matt explains it in a way that will help you get in the game with a winning playbook.
***** Michael King, Founder of iPullRank
Make no mistake; this is no ‘SEO for dummies.’
Rather, ‘SEO Like I’m 5’ is the ultimate beginner’s training system for forward-thinking businesses and entrepreneurs that will get you found on Google, Bing, social media, and blogs.
You will also learn how to attract followers and leads like a magnet by building a vibrant community around your content, which both users and search engines will love, and leveraging untapped, high-growth platforms and social networks.
In addition to taking you through the strategic process of building and optimizing your online presence, “SEO Like I’m 5” features hundreds of free tools, ‘under-the-hood’ hacks, case studies, and actionable tips.
Lastly, to help you put your new knowledge into action, we’ve included five SEO templates to jumpstart your SEO efforts. These templates will let you gather enough data to prioritize efforts and develop a strategic online visibility action plan. They will also help you audit your site, develop effective content, prospect bloggers, and track your progress.
Why Read this Book?
There is an overload of information on the topic of SEO, much of it misguided or outdated, coming from self-proclaimed gurus.
Contrary to common knowledge, the ‘art of SEO’ is not defined by your ability to write code or hack Google’s algorithm. The truth is that today, online success has more to do with your ability to create amazing content, establish a strong social media presence, and build relationships with bloggers than writing lines of code or stuffing keywords into your meta data.
‘SEO Like I’m 5’ takes you through an action-oriented, workshop-style, pain-free process to plan, build, and optimize your online presence, including:
– Where to start your SEO efforts
– Which free platforms and tools to use
– How to build a search-friendly website
– How to improve your website technical performance
– How to build a killer content strategy
– How to become a “rock star” blogger
– How to find “golden nugget” keyword opportunities
– How to attract backlinks to your content
– How to build relationships with bloggers and influencers
– How to build a winning social media strategy
– How to make money onlineWho is this Book for?
– Entrepreneurs and startups
– Bloggers and content creators
– Small business owners
– Marketing professionals
– Students and faculty
– Authors, artists, and celebrities
– PR professionals and communicators
– DevelopersThe cool thing about ‘SEO Like I’m 5’ is that it offers more than just text. It comes with hundreds of screenshots and step-by-step instructions you can actually use while reading it. My hope is that you will find the book entertaining as well.
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Modern Technical Writing: An Introduction to Software Documentation
This slender volume provides the foundational knowledge to start creating and publishing great software documentation. Written by the lead technical writer at one of Silicon Valley’s most exciting companies, Modern Technical Writing is a set of guiding principles and thoughtful recommendations for new and experienced technical writers alike. Not a reference manual, and not comprehensive, it instead serves as an introduction to a sensible writing and publishing process, one that has eluded the profession for too long.Read more
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Computational Thinking (The MIT Press Essential Knowledge series)
An introduction to computational thinking that traces a genealogy beginning centuries before the digital computer.A few decades into the digital era, scientists discovered that thinking in terms of computation made possible an entirely new way of organizing scientific investigation; eventually, every field had a computational branch: computational physics, computational biology, computational sociology. More recently, “computational thinking” has become part of the K–12 curriculum. But what is computational thinking? This volume in the MIT Press Essential Knowledge series offers an accessible overview, tracing a genealogy that begins centuries before digital computers and portraying computational thinking as pioneers of computing have described it.
The authors explain that computational thinking (CT) is not a set of concepts for programming; it is a way of thinking that is honed through practice: the mental skills for designing computations to do jobs for us, and for explaining and interpreting the world as a complex of information processes. Mathematically trained experts (known as “computers”) who performed complex calculations as teams engaged in CT long before electronic computers. The authors identify six dimensions of today’s highly developed CT—methods, machines, computing education, software engineering, computational science, and design—and cover each in a chapter. Along the way, they debunk inflated claims for CT and computation while making clear the power of CT in all its complexity and multiplicity.
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£9.50 -
SOCIAL MEDIA MARKETING 2023: Manage your Digital Content and Social Medias. Learn how to use online Platforms to canalize traffic and grow your business thanks to Social Media…
Would you like to learn how you can become a professional Social Media Marketer ? Then Keep reading!
If you are an entrepreneur, run a business or want to create one, you cannot ignore the use of social medias. Communication is an integral part of your business, you cannot conceive it as something to be done at the end of a project or just at the launch of your product.
Nowadays there are different social media, and more and more users connected in each platform. It is essential for an entrepreneur to be able to identify their target audience and address them in the best possible way based on the social network they are using.
Therefore, being able to use social media efficiently and consciously can bring you more and more visibility and customers, so as to increase your income more and more.
This book will explain the best social media marketing techniques that you can use right away, the different social media, from Tik Tok to Instagram, from Facebook to LinkedIn, and to monitor analytical data so you can keep track of your audience.
So, if you want to know more about this topic, you are in the right place Social Media Marketing 2023, will cover all the topics you need to know!
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here is just some of the topics we will touch together:
● LinkedIn Strategy
● Instagram Marketing
● The Tik Tok prospect
● And much more…
If you want to know more about Social Media Marketing, this is the guide for you that explains everything from A to Z.
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
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£2.30 -
Excel for Finance and Accounting: Learn how to optimize Excel formulas and functions for financial analysis (English Edition)
Everything you need to know about using Excel for finance and accounting functionsKey Features
● Learn how to create financial models in Excel.
● Explore ways to use Excel functions and formulas for financial calculations.
● Implement advanced Excel techniques for finance and accounting tasks.Description
Excel is a widely-used tool in finance and accounting, and this book provides a comprehensive guide on how to utilize it for maximum efficiency.The book covers basic to advanced Excel functions such as data manipulation, financial modeling, and scenario analysis. It also offers practical tips on how to create professional-looking reports, charts, and tables, which are essential in presenting financial data to stakeholders. With Excel’s ever-evolving features and functions, it can be challenging for professionals to keep up with its latest updates. This book keeps you updated with the latest Excel features and offers practical examples of how to apply them in finance and accounting. Additionally, it offers tips on how to use Excel to automate repetitive tasks, freeing up more time for strategic analysis and decision-making.
With this book, you can learn to leverage Excel to its full potential and gain a competitive advantage in your roles.
What you will learn
● Learn how to effectively manage financial data in Excel.
● Discover different techniques for preparing financial statements.
● Learn how to perform budget analysis in Excel.
● Learn how to create a forecast in Excel.
● Build dynamic dashboards and reports for financial data.Who this book is for
For individuals working in finance and accounting positions, whether at an entry-level or in senior management, this book is a must-have. It will enable professionals to enhance their productivity, precision, and effectiveness, resulting in significant savings of time and resources.Table of Contents
1. Getting Started with Advance Excel
2. Preparing Financial Statements Smartly
3. Calculating and Projecting Various Financial Ratios
4. Modeling Working Capital
5. Preparing Business Valuation Modeling
6. Financial Modeling and Cash Flow Modeling
7. Preparing Different Budgets With Analysis
8. Capital Budgeting and Leverage Buyout Modeling
9. Dashboards With ExcelRead more
£11.60 -
Profit over Privacy: How Surveillance Advertising Conquered the Internet
A deep dive into the political roots of advertising on the internet
The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
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£18.80 -
SEO GOOGLE (Italian Edition)
La SEO, acronimo di Search Engine Optimization, è l’ottimizzazione di un sito web o di una pagina web per i motori di ricerca. L’obiettivo della SEO è migliorare la visibilità e il posizionamento di un sito web nei risultati di ricerca organici, ovvero quelli che non vengono sponsorizzati.
SEO Google è l’arte di creare un sito web che sia sia ottimizzato per i motori di ricerca, in particolare per Google. Questo significa creare un sito che sia di alta qualità, pertinente alle ricerche degli utenti e facile da navigare.Google utilizza un algoritmo complesso per determinare la posizione dei siti web nei risultati di ricerca. Per migliorare il posizionamento di un sito web nei risultati di ricerca di Google, è necessario ottimizzarlo per questi fattori.Read more
£8.20 -
SEO MASTERY: CUTTING-EDGE STRATEGIES FOR DOMINATING SEARCH ENGINES
“Unlock the Power of SEO and Propel Your Website to New Heights with ‘SEO MASTERY: CUTTING-EDGE STRATEGIES FOR DOMINATING SEARCH ENGINES’!
In today’s digital landscape, mastering the art of Search Engine Optimization (SEO) is not just an advantage; it’s a necessity. This comprehensive guide is your ultimate resource to dominate search engines, connect with your target audience, and achieve online success like never before.
Understanding Algorithm Updates: Stay one step ahead by decoding search engine algorithms. Discover how to adapt to their ever-changing dynamics, ensuring your website maintains a prominent position in search results.
Building a Resilient SEO Strategy: Lay a strong foundation for your digital presence. Learn how to craft a resilient SEO strategy that stands the test of time, weathering industry shifts and emerging trends.
Staying Ahead of the Curve: Stay at the forefront of the digital race. Explore the latest SEO techniques and best practices, equipping you with the skills to consistently outperform your competitors.
Measuring SEO Success: Master the art of SEO analytics. Chapter 7 provides in-depth insights into the critical metrics that gauge your SEO performance, empowering you to track and enhance your website’s standing.
Setting SEO Goals and KPIs: Define your SEO path with clarity. Set precise SEO goals and key performance indicators (KPIs) to monitor your progress and witness tangible improvements.
SEO Analytics and Reporting: Navigate the world of SEO analytics and reporting tools with ease. Uncover actionable insights, enabling you to make data-driven decisions and refine your SEO strategies.
Continuous Improvement and Adaptation: SEO success is an ongoing journey. Discover how to consistently refine and adapt your strategies, ensuring your website maintains its dominance in search results.
This book is your gateway to SEO mastery, providing a wealth of actionable insights, expert advice, and real-world strategies. Whether you’re a seasoned SEO professional looking to elevate your skills or a beginner seeking to harness the full potential of your online presence, ‘SEO MASTERY’ has you covered.
By investing in this book, you’re investing in the future of your website. Don’t miss this opportunity to gain a competitive edge, connect with your audience, and achieve SEO success. Your journey to dominating search engines begins here.”Unlock the ROI of SEO with ‘SEO MASTERY.’ SEO boosts organic traffic, improves user experiences, and offers a cost-effective, sustainable marketing strategy. Gain a competitive edge, utilize data insights, and reach a global audience. Invest in SEO for increased revenue and growth.
#Search Volume #Long-Tail Keywords #Use Keyword Tools #SEORead more
£1.50 -
Réussir son référencement web: Stratégies et techniques SEO – Edition 2022-2023 – La bible du référencement ! (French Edition)
Une méthodologie infaillible
Écrit par l’un des plus grands spécialistes français du référencement, cet ouvrage de référence (11e édition !) fournit toutes les clés pour garantir à un site Internet une visibilité maximale sur les principaux moteurs de recherche. Dédié au référencement naturel, il explique notamment comment optimiser le code HTML des pages web pour qu’elles remplissent au mieux les critères de pertinence de Google, Bing et les autres.
Traitant de tous les aspects liés au référencement, ce livre constituera un guide précieux et complet pour tous ceux qui souhaitent renforcer la présence de leur site sur Internet. Il fournit des solutions techniques mais également des conseils pratiques pour mener à bien un tel projet : où trouver un prestataire et sur quels critères le choisir ? combien coûte un référencement ? quelles garanties doit offrir un référenceur à ses clients ? comment gérer le suivi d’un référencement ?
Mise à jour et enrichie, cette nouvelle édition propose un contenu synthétique et accessible qui distingue les aspects fondamentaux des notions plus avancées du référencement naturel. Étoffée d’un nouveau chapitre sur le futur du SEO, elle explique également en détail les processus de détection du contenu dupliqué et de prise en compte du temps de chargement des pages (Core Web Vitals). S’adressant aux non-spécialistes comme aux plus avertis, cet ouvrage intéressera tous les webmasters et responsables marketing qui veulent connaître les secrets d’un bon référencement sur Internet et les dernières évolutions en matière de SEO.
Préface de Sandrine Bertrand, consultante senior chez SEO Hackers
Illustrations de GrifilÀ qui s’adresse ce livre ?
- À tous les acteurs du Web (chefs de projet, webmasters, développeurs…)
- À tous ceux qui veulent améliorer le positionnement de leur site sur les moteurs de recherche
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£24.80 -
SEO-Erfolgsgarant 2023: Schritt-für-Schritt zum Online-Marketing-Durchbruch (German Edition)
Erfolg im digitalen Zeitalter ist kein Zufall – es ist das Ergebnis einer effektiven Online-Strategie. Steigern Sie Ihr Online-Business, indem Sie die Kunst der Suchmaschinenoptimierung (SEO) meistern! “Der ultimative Leitfaden zur Suchmaschinenoptimierung” ist Ihr umfassender Wegweiser für eine erfolgreiche SEO-Strategie.
Mit diesem praxisorientierten Leitfaden erhalten Sie:
✔️ Wissen zu den Geheimnissen hinter erfolgreicher SEO
✔️ Anleitungen zur Verbesserung Ihrer Website-Performance
✔️ Techniken zur Steigerung des Traffics und zur Ansprache Ihrer Zielgruppe
✔️ Bewährte Taktiken zur Erhöhung Ihres Online-UmsatzesEgal, ob Sie ein kleines Unternehmen betreiben oder ein etablierter Online-Händler sind, dieses Buch bietet Ihnen wertvolle Einblicke und bewährte Taktiken, die Ihnen helfen, Ihr Geschäft nachhaltig auszubauen. Sie lernen, wie Sie Ihre Website auf die erste Seite der Suchmaschinenergebnisse bringen und sich von der Konkurrenz abheben.
Dieses Buch deckt eine Vielzahl von SEO-Themen ab, darunter:
✔️ Technische Optimierung
✔️ On-Page- und Off-Page-Optimierung
✔️ Content-Strategie und Keyword-Optimierung
✔️ Interne Verlinkung und Seitenstruktur
✔️ Einrichtung und Nutzung von Google Analytics und Google Search Console
✔️ Analyse und ErfolgsmessungLassen Sie sich von den Beispielen inspirieren und setzen Sie Ihr neu erworbenes Wissen direkt in die Praxis um. Es ist Zeit, Ihr Online-Business auf das nächste Level zu heben – legen Sie jetzt los und entdecken Sie die Welt der Suchmaschinenoptimierung!
Format: Taschenbuch Seitenzahl: 89 Sprache: Deutsch
Bilder: keineInvestieren Sie in Ihren Erfolg und sichern Sie sich noch heute Ihren ultimativen Leitfaden zur Suchmaschinenoptimierung! Jetzt “In den Einkaufswagen” klicken und sofort loslegen.
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£7.40 -
Decoding Google SEO: Unlock the Secrets of Search Engine Success
Title: “Decoding Google SEO: Unlock the Secrets of Search Engine Success”
This comprehensive guide to Search Engine Optimization (SEO) delves deep into the intricate world of enhancing online visibility through search engines, with a focus on Google. The book begins by stressing the importance of SEO in the digital age, providing the reader with a strong understanding of why SEO plays a crucial role in any successful online venture.
The book then proceeds to explain the fundamentals of SEO, starting with a detailed look into Google’s search engine. It delves into keyword research and strategy, demonstrating how to identify and use the most relevant and high-performing keywords for your website and content.
Following this, the book explores the three main pillars of SEO: On-Page SEO, Off-Page SEO, and Technical SEO, providing detailed strategies on how to craft high-quality content, build a network of links, and ensure that a site is search-friendly. Further, the book delves into Google Analytics and Search Console, tools that are integral for tracking performance and identifying areas for improvement.
The book also covers the importance of Local SEO, International SEO, and SEO for Social Media, providing strategies on how to enhance visibility locally, reach a global audience, and leverage social signals for better ranking. The future of SEO is explored, including emerging trends like voice search and mobile SEO.
“Mastering Google SEO” also incorporates real-world examples in the form of SEO case studies, providing insights into successful strategies and lessons learned from various businesses. It then discusses the importance of staying up-to-date with SEO trends, providing tips on how to stay informed and adaptable in this fast-paced field.
In the epilogue, the book predicts the future of SEO, discussing trends and changes that will shape the SEO landscape, such as the increasing role of user experience, artificial intelligence, and mobile search.
The appendices serve as quick references, with a handy SEO checklist encapsulating the major points from the book, and a glossary providing definitions for SEO-related terms.
Overall, this book serves as an in-depth guide for anyone seeking to understand and master Google SEO, covering every aspect from the basics to the nuances of the field, filled with actionable strategies and valuable insights.
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£2.20 -
Guida alla SEO nel 2023: Come fare SEO in Italia oggi (Italian Edition)
Grazie a questa guida potrai imparare la tecnica SEO, che consiste nel posizionamento di un sito web nei risultati dei motori di ricerca. Il libro è stato realizzato da Lucio Alessandri, un esperto di Web Marketing e SEO in Italia.
La prima Guida totalmente in Lingua Italiana che tratta l’argomento SEO, con una guida aggiornata al 2023.Benvenuto nell’ebook dedicato alla Search Engine Optimization (SEO) e alle strategie per posizionare il tuo sito web sui motori di ricerca in modo efficace e duraturo. In un mondo digitale in continua crescita, essere visibili online è diventato fondamentale per il successo di qualsiasi attività. La SEO gioca un ruolo cruciale in questo processo, consentendoti di ottenere una presenza online di rilievo e di connetterti con il tuo pubblico di riferimento.
Nel corso di questo ebook, esploreremo in profondità le diverse sfaccettature della SEO, dall’ottimizzazione dei contenuti all’acquisizione di backlink di qualità, passando per l’analisi delle parole chiave e l’adattamento alle continue evoluzioni degli algoritmi dei motori di ricerca. Imparerai le strategie essenziali per migliorare la visibilità del tuo sito web e raggiungere posizioni di rilievo nelle pagine dei risultati di ricerca.
Ogni capitolo affronterà una tematica specifica, guidandoti passo dopo passo attraverso i concetti chiave e fornendoti suggerimenti pratici per mettere in pratica ciò che apprenderai. Dalla comprensione dei principi di base della SEO alla gestione dei contenuti obsoleti e alle strategie avanzate, acquisirai le competenze necessarie per affrontare le sfide della SEO con sicurezza ed efficacia.
Ricorda che la SEO è un’arte in continua evoluzione, in cui la dedizione e la costante ricerca di miglioramento giocano un ruolo fondamentale. Pronto a intraprendere il viaggio verso una maggiore visibilità online? Allora iniziamo! Sia che tu sia un principiante desideroso di conoscere le basi della SEO o un esperto che cerca di affinare le proprie strategie, questo ebook è pensato per te. Preparati a esplorare il mondo della SEO e a mettere in pratica le strategie che trasformeranno il tuo sito web in un vero e proprio punto di riferimento online.
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£2.40 -
The Power of Product Led SEO: Driving Organic Growth with On-Page Optimization, Content Creation, Link Building, and User Experience via Search Engine Optimization (Product Led…
Revolutionize Your SEO Strategy with The Power of Product Led SEOAre you tired of traditional SEO methods that don’t deliver the desired results? Discover this game-changing approach that’s transforming businesses and driving exponential growth in the digital age – product led SEO.
Did you know 93% of online experiences begin with a search engine? In today’s competitive market, it’s crucial to stay ahead of the curve and harness the full potential of SEO to drive organic growth and success.
In this comprehensive guide, you’ll uncover:
- The evolution of SEO and the emergence of product led strategies
- Key components of a successful product led SEO strategy
- Effective keyword research, on-page optimization, and content creation techniques
- Technical SEO essentials for e-commerce websites
- Link-building strategies and user experience optimization
- Measuring and analyzing your product led SEO performance
- Real-life success stories and future trends in product led SEO
You might think, “I’ve tried SEO before, and it didn’t work for me.” This book goes beyond traditional SEO methods and dives deep into the world of product led SEO. This unique approach optimizes your product pages and user experience to drive organic growth. With industry expertise and practical experience, this book will empower you to take your SEO strategy to new heights.
Take advantage of the opportunity to revolutionize your SEO strategy and achieve unparalleled success in the digital age. Get your copy of “The Power of Product Led SEO” today and embark on a journey toward exponential growth and long-term success.
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£3.80 -
Le SEO en 500 questions: Tout savoir sur le référencement ! (French Edition)
Olivier Andrieu répond à toutes vos questions sur le référencement
Pour bien référencer son site, doit-on utiliser une adresse avec ou sans www ? Peut-on ajouter des lettres accentuées dans les URL ? Un site en HTTPS est-il mieux classé par Google ? Perd-on du trafic lors d’une migration ? Est-il intéressant d’acheter des liens ? Vous trouverez toutes les réponses à ces questions, et à bien d’autres, dans ce livre 100 % pratique qui explique tout ce qu’il faut savoir sur le SEO (Search Engine Optimization) pour renforcer sa visibilité sur Google.
Comportant plus de 500 questions-réponses classées par thèmes (la rédaction, les liens, l’hébergement, les vidéos…), cet ouvrage clair et synthétique couvre tous les aspects liés au référencement, de l’optimisation du code HTML aux prestations SEO, en passant par l’e-commerce ou encore la compatibilité mobile. Fourmillant de conseils hérités de la grande expérience de son auteur, il constitue aussi une occasion de balayer les (trop nombreuses) idées reçues sur le référencement. Le SEO étant en effet un monde propice aux mythes, fake news et informations contradictoires sur de nombreuses thématiques, ce livre vous permettra d’obtenir une fois pour toutes des réponses précises et sans ambiguïté sur toutes les questions que vous vous posez quotidiennement. Un ouvrage précieux !
À qui s’adresse ce livre ?
- À tous ceux qui souhaitent réussir le référencement de leur site
- Aux webmasters, chefs de projet, développeurs, particuliers…
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£12.60 -
Corso SEO per principianti: Guida SEO: Strategie e Tecniche Fondamentali per Principianti (Vita da Imprenditore) (Italian Edition)
Se sei nuovo nel mondo dell’ottimizzazione dei motori di ricerca (SEO) e desideri imparare come migliorare la visibilità del tuo sito web, questa guida è perfetta per te. Con un focus mirato ai principianti, questo ebook ti condurrà attraverso le complesse dinamiche della SEO in modo chiaro e accessibile.Imparerai a comprendere l’importanza dei motori di ricerca come Google e come sfruttare le parole chiave per raggiungere il tuo pubblico di riferimento. Scoprirai come creare contenuti di alta qualità e ottimizzati per i motori di ricerca, migliorando così il posizionamento del tuo sito web nei risultati di ricerca. Nel corso di questa guida, esploreremo anche le best practice per la struttura del tuo sito, l’ottimizzazione delle immagini e la gestione dei link. Non importa se gestisci un blog personale, un sito web aziendale o sei semplicemente curioso di approfondire il mondo della SEO, questo ebook ti darà gli strumenti necessari per iniziare. Afferra questa opportunità per diventare un principiante esperto nella SEO e posiziona il tuo sito web in modo migliore sui motori di ricerca per attrarre più visite e raggiungere i tuoi obiettivi online.
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£2.50 -
The Ultimate Small Business SEO Handbook 2023 Best SEO Book For Beginners: Unlocking the Power of Search Engines
The Best SEO BookWelcome to “The Ultimate Small Business SEO Handbook: Unlocking the Power of Search Engines.” This book is specifically designed for small business owners who want to enhance their online presence and drive more traffic to their websites.
In today’s digital age, having a strong online presence is essential for any business looking to succeed. With so many websites competing for attention, it can be difficult for small businesses to stand out in the crowd. This is where search engine optimization (SEO) comes in.
SEO is the process of optimizing your website to increase its visibility and ranking on search engines such as Google, Bing, and Yahoo. By understanding how search engines work and implementing best practices, you can improve your website’s ranking and attract more potential customers.
This book is a comprehensive guide covering everything from the basics to advanced techniques. It includes step-by-step instructions to help you improve your website’s search engine ranking and drive more traffic to your business. Whether you are a small business owner with no prior knowledge of SEO or an experienced marketer looking to take your skills to the next level, this book is for you.
What you can expect:
- Understanding SEO for Small Businesses
- Conducting Keyword Research for Small Businesses
- On-Page Optimization for Small Businesses
- Link Building for Small Businesses
- Local SEO for Small Businesses
- Measuring and Analyzing SEO For Small Business
- Advanced Small Business SEO Strategies
- Putting It All Together: Creating Your Small Business SEO Plan
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£2.30 -
SEO Toolbook: Ultimate Almanac Of Free SEO Tools Apps Plugins Tutorials Videos Conferences Books Events Blogs News Sources And Every Other Resource A Bootstrapping … – Social…
2023 Updated EditionFree Tools for SEO (Search Engine Optimization)
- Hundreds of free tools for better SEO.
- Maximize your investment in search engine optimization with this cornucopia of free tools
It’s hard to do SEO these days! SEO of course is “Search Engine Optimization,” the art and science of getting to the top of Google. It seems like everything changes on a daily basis. And your boss wants you to do everything “for free,” or at least “for cheap.” How can you keep up? And how can you bootstrap your battle to the top of Google on the cheap?
Enter the SEO Toolbook. You have at your fingertips a cornucopia of free tools and information resources to make your life as a digital marketer easier, and your SEO more effective. The SEO Toolbook is available on Amazon Kindle for less than the price of a Starbuck’s Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser.
Contents
* SEO Tutorials – a list of the best tutorials on search engine optimization (SEO).
* Keywords – free tools to identify and optimize your keyword targets.
* Page Tags – tools for On Page SEO, especially tag structure and content creation.
* Link Building – tools for better link-building.
* Press Releases – free and paid services for press releases.
* Rank – tools to check your rank on search engines.
* Diagnostics – diagnostic tools for technical SEO.
* Website Structure – tools to optimize your website layout and organization.
* Local Search – tools for local SEO.
* Metrics – tools for Google Analytics and other metrics.
* SEO Media – a list of the top SEO blogs.
* Conferences – a list of the top conferences on SEO.
* SEO Books – a list of the best books on SEO.
* Easter Eggs – have some fun, a list of the top hidden Easter Eggs on search engines.Got questions? Just Google Jason McDonald and send an question!
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£2.40 -
SEO: A Quick Guide to the Factors and Tools of Search Engine Optimization
A website is useless if no one can discover it. The web developer is destined to fail after months of hard toil if the importance of SEO is overlooked.This booklet systematically scrutinizes the factors and tools of SEO, helping readers to drive organic traffic to their websites. This means, in turn, generating more sales for their businesses or more advertisement revenue for their blogs.
For instance, do you know that Google primarily indexes only the mobile version of web pages when crawling a website? Hence it is paramount to ensure that your web pages are responsive in design, as indicated on Google Search Console.
How many ad networks are you aware of besides Google Adsense? Which should you choose and why? Read this booklet for an answer now!
Table of Contents
- Domain Factors
- Page Factors
- External Backlink Factors
- Navigation Factors
- Brand Factors
- Tools
- Microformats
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£6.70
