Business
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A New History of Modern Computing (History of Computing)
How the computer became universal.Over the past fifty years, the computer has been transformed from a hulking scientific supertool and data processing workhorse, remote from the experiences of ordinary people, to a diverse family of devices that billions rely on to play games, shop, stream music and movies, communicate, and count their steps. In A New History of Modern Computing, Thomas Haigh and Paul Ceruzzi trace these changes. A comprehensive reimagining of Ceruzzi’s A History of Modern Computing, this new volume uses each chapter to recount one such transformation, describing how a particular community of users and producers remade the computer into something new.
Haigh and Ceruzzi ground their accounts of these computing revolutions in the longer and deeper history of computing technology. They begin with the story of the 1945 ENIAC computer, which introduced the vocabulary of “programs” and “programming,” and proceed through email, pocket calculators, personal computers, the World Wide Web, videogames, smart phones, and our current world of computers everywhere–in phones, cars, appliances, watches, and more. Finally, they consider the Tesla Model S as an object that simultaneously embodies many strands of computing.
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£21.80 -
Modern Technical Writing: An Introduction to Software Documentation
This slender volume provides the foundational knowledge to start creating and publishing great software documentation. Written by the lead technical writer at one of Silicon Valley’s most exciting companies, Modern Technical Writing is a set of guiding principles and thoughtful recommendations for new and experienced technical writers alike. Not a reference manual, and not comprehensive, it instead serves as an introduction to a sensible writing and publishing process, one that has eluded the profession for too long.Read more
£3.00 -
Profit over Privacy: How Surveillance Advertising Conquered the Internet
A deep dive into the political roots of advertising on the internet
The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
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£18.80 -
Social Media Marketing 2024: Mastering New Trends & Strategies for Online Success
Prepare to take your social media marketing to the next level with “Social Media Marketing 2024.”This book edition is your definitive guide to the ever-evolving landscape of social media marketing in the year 2024 and beyond. With social media platforms constantly changing and user behaviors evolving, this book is your compass to navigate the complex terrain of online engagement. It offers valuable insights into emerging trends, innovative strategies, and the latest tools that will define the social media marketing landscape in 2024.
Inside, you’ll discover:
- In-depth analyses of the newest platforms and technologies shaping the digital sphere.
- Proven methods for creating captivating content that resonates with your target audience.
- Strategies for leveraging data analytics to make informed marketing decisions and optimize your campaigns.
- Expert insights into the transformative power of influencer marketing, AI-driven automation, and video marketing.
With practical tips, real-world case studies, and actionable advice, “Social Media Marketing 2024” is an indispensable resource for marketers, business owners, and digital enthusiasts. Whether you’re a seasoned professional or just beginning your journey, this book will equip you to create winning strategies and thrive in the dynamic world of social media marketing. Embrace the future of marketing with confidence and success. Are you interested? If you replied affirmatively, CLICK ON THE BUY BUTTON IMMEDIATELY!
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£2.30