Tech Culture & Computer Literacy

• Are you unsure how to generate more traffic to your blog?
• Do you feel overwhelmed by all the SEO articles out there (or not even sure what the term means)?
• Do you wish someone could break it down for you in simple steps?

Then this is the book for you!

Rachel provides you with her top 25 tips laid out in easy-to-understand language gleaned from her own ten years of successful blogging as well as optimizing and managing countless client blogs. Containing a wealth of information, these tips will help you increase traffic to your site!

Topics include: · SEO terms defined · Specific ways to increase traffic to your blog right now · How to optimize each post for maximum exposure on Google · Ways to connect with readers · How to integrate your blog posts on the various social media sites.

If SEO confuses you, this is a great beginner breakdown for any new blogger, writer, veteran author, and even small business.

Buy your copy NOW and start increasing your visibility!

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Se sei nuovo nel mondo dell’ottimizzazione dei motori di ricerca (SEO) e desideri imparare come migliorare la visibilità del tuo sito web, questa guida è perfetta per te. Con un focus mirato ai principianti, questo ebook ti condurrà attraverso le complesse dinamiche della SEO in modo chiaro e accessibile.

Imparerai a comprendere l’importanza dei motori di ricerca come Google e come sfruttare le parole chiave per raggiungere il tuo pubblico di riferimento. Scoprirai come creare contenuti di alta qualità e ottimizzati per i motori di ricerca, migliorando così il posizionamento del tuo sito web nei risultati di ricerca. Nel corso di questa guida, esploreremo anche le best practice per la struttura del tuo sito, l’ottimizzazione delle immagini e la gestione dei link. Non importa se gestisci un blog personale, un sito web aziendale o sei semplicemente curioso di approfondire il mondo della SEO, questo ebook ti darà gli strumenti necessari per iniziare. Afferra questa opportunità per diventare un principiante esperto nella SEO e posiziona il tuo sito web in modo migliore sui motori di ricerca per attrarre più visite e raggiungere i tuoi obiettivi online.

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Grazie a questa guida potrai imparare la tecnica SEO, che consiste nel posizionamento di un sito web nei risultati dei motori di ricerca. Il libro è stato realizzato da Lucio Alessandri, un esperto di Web Marketing e SEO in Italia.
La prima Guida totalmente in Lingua Italiana che tratta l’argomento SEO, con una guida aggiornata al 2023.

Benvenuto nell’ebook dedicato alla Search Engine Optimization (SEO) e alle strategie per posizionare il tuo sito web sui motori di ricerca in modo efficace e duraturo. In un mondo digitale in continua crescita, essere visibili online è diventato fondamentale per il successo di qualsiasi attività. La SEO gioca un ruolo cruciale in questo processo, consentendoti di ottenere una presenza online di rilievo e di connetterti con il tuo pubblico di riferimento.

Nel corso di questo ebook, esploreremo in profondità le diverse sfaccettature della SEO, dall’ottimizzazione dei contenuti all’acquisizione di backlink di qualità, passando per l’analisi delle parole chiave e l’adattamento alle continue evoluzioni degli algoritmi dei motori di ricerca. Imparerai le strategie essenziali per migliorare la visibilità del tuo sito web e raggiungere posizioni di rilievo nelle pagine dei risultati di ricerca.

Ogni capitolo affronterà una tematica specifica, guidandoti passo dopo passo attraverso i concetti chiave e fornendoti suggerimenti pratici per mettere in pratica ciò che apprenderai. Dalla comprensione dei principi di base della SEO alla gestione dei contenuti obsoleti e alle strategie avanzate, acquisirai le competenze necessarie per affrontare le sfide della SEO con sicurezza ed efficacia.

Ricorda che la SEO è un’arte in continua evoluzione, in cui la dedizione e la costante ricerca di miglioramento giocano un ruolo fondamentale. Pronto a intraprendere il viaggio verso una maggiore visibilità online? Allora iniziamo! Sia che tu sia un principiante desideroso di conoscere le basi della SEO o un esperto che cerca di affinare le proprie strategie, questo ebook è pensato per te. Preparati a esplorare il mondo della SEO e a mettere in pratica le strategie che trasformeranno il tuo sito web in un vero e proprio punto di riferimento online.

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“Local SEO Secrets” brings together the top thought leaders in Local SEO who share their top strategies for ranking fast and driving organic traffic, including:

Roger Bryan – Founder, Enfusen

Roger Bryan is an investor, bestselling author, and sought after Enterprise SEO Consultant. He has run Local Marketing Campaigns for some of the world’s largest companies, including Microsoft’s© Partner Program, Goodwill Industries, MedStar Health, and over 1,000 companies of various sizes. He is best known for his work in the non-profit sector, where he’s helped raise more than $150,000,000.

Mark Luckenbaugh – Owner, Growth Foundry

Google My Business (GMB)

Mark gives you an in-depth look at the importance of your GMB Listing and some great insights on how to rank your GMB.

Allison Lee – Marketing Manager, Zentail

Optimizing eCommerce Product Pages

Allison shares practical tips for getting your product pages up to snuff and outranking your competitors’ sites.

Richard Lorenzen – Founder and CEO, Fifth Avenue Brands

4 Ways PR Can Help Your SEO Campaign

Richard shares methods in which PR can help your SEO campaign, directly contributing to more organic exposure and website traffic.

Justin Sanger – Chief Revenue Officer, OMG National

Google Guarantee Program

Justin will begin to unpack Google Local Services Ads (LSA), the Google Guaranteed for Home Services, and Google Screened for Professional Services programs, addressing the impact that these advertising programs will have on the local search landscape of the future.

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Understanding SEO Basics

• What is SEO?
• Importance of SEO in the digital age
• How search engines work
• The role of keywords in SEO
• Importance of user experience and relevance

Conducting Effective Keyword Research

• Identifying target keywords and phrases
• Tools and techniques for keyword research
• Analyzing keyword competition and search volume

On-Page SEO Optimization

• Optimizing website structure and navigation
• Creating compelling meta titles and descriptions
• Incorporating keywords in headings, content, and URLs
• Utilizing image alt tags and optimizing multimedia elements

Technical SEO Essentials

• Website speed and performance optimization
• Mobile-friendliness and responsive design
• Website indexing and XML sitemaps
• Handling duplicate content and URL canonicalization

User Experience and Content Optimization

• Importance of user-friendly website design
• Creating high-quality, engaging content
• Optimizing content readability and formatting
• Incorporating multimedia elements effectively

Link Building and Off-Page SEO

• Understanding the role of backlinks in SEO
• Strategies for acquiring high-quality backlinks
• Guest blogging and influencer outreach
• Social media and online community engagement

Measuring and Analyzing SEO Performance

• Setting up Google Analytics and Search Console
• Tracking keyword rankings and organic traffic
• Analyzing user behavior and conversion metrics
• Utilizing SEO reporting and data-driven decision making

Advanced SEO Techniques and Trends

• Voice search optimization
• Local SEO strategies for businesses
• Schema markup and rich snippets
• SEO for e-commerce websites

SEO Best Practices and Future Considerations

• Staying updated with search engine algorithm changes
• Building long-term, sustainable SEO strategies
• Addressing common SEO challenges and mistakes
• Embracing emerging SEO trends and technologies

Conclusion

• Recap of key takeaways from the guide
• Encouragement to continue mastering SEO
• Final thoughts and resources for further learning

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4 étapes pour bien référencer son site

Vous souhaitez donner à votre site une visibilité maximale sur Google, mais vous ne connaissez rien au développement web ? Ce livre est fait pour vous : avec des mots simples et des pas à pas détaillés, il vous fournira une méthode infaillible pour bien référencer votre site. En 4 grandes étapes (création du site et des pages, choix du contenu textuel, mise en œuvre des liens et suivi du référencement), vous serez initié au référencement avec la septième édition de ce guide pratique, mise à jour et enrichie.

À qui s’adresse ce livre ?
Aux débutants en référencement sans connaissances en développement web

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Ready to take the first step in your journey to conquer the SEO world? “SEO For Beginners” provides an all-in-one guide to mastering the digital art of making websites more visible to search engines and potential customers. Discover how to select the right keywords, balance on-page and off-page SEO, and create a symbiotic relationship between content marketing and SEO. This book will give you the power to stand out in search engine rankings, allowing you to direct your success.

Benefits of reading this book:

• Get the insights you need to master SEO
• Harness the potential of optimization
• Distinguish between ‘White Hat’ and ‘Black Hat’ strategies
• Equip yourself with the tools and software integral to the process
• Adapt and thrive in the ever-evolving digital realm

What’s included in the book:

• Foundational understanding of search engines and their pivotal role in the digital landscape
• Roadmap to harness the potential of optimization
• Master the art of keyword selection
• Explore the symbiotic relationship between content marketing and SEO
• Ethical considerations of SEO practices
• Importance of SEO analytics
• Essential terminologies

Secure your copy before the price changes and embark on your enlightening journey to ascend the ranks of search results!

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Are you tired of search engine optimization (SEO) books that teach you nothing?In this book, you can learn all the practical search engine optimization (SEO) secrets and tips that Googledoes not want you to know. It is focused on Google, although it is also valid for other search engines suchas Bing, Yahoo or Yandex. Reading this book you will learn the general strategy, the keyword strategyand the importance of some previous steps to be able to compete successfully for the search engineresult pages (SERP). You will get good advice on how to optimize the structural factors that contribute tothe positioning of a page, which are those related to the domain or the website as a whole. And you’ll alsoget tips for optimizing the internal optimization factors (on-page SEO) and of course tips on externalfactors (off-page SEO), link generation (link building) and mazimizing the impact of social networks insearch engine optimization (SEO). You will learn to master concepts such as Pagerank, TrustRank,BadRank and RankBrain, the latter related to usability and user experience, which are increasinglyimportant. The author tells -almost- everything he knows, the result of his innovative doctoral (PhD) thesison Google and more than a decade of experience and observation of the search engine, as president ofa consulting firm specialized in search engine optimization (SEO), Top Position, founded in 2008.Is the name of a domain still important to Google?How to undertake an efficient keyword study?What is the optimal density of text on a web page?What is PagerRank? And BadRank? How to correctly generate quality inbound links?How important are social networks in search engine optimization? Which are the most relevant?What is RankBrain? How important is user experience and usability for Google?Here you will find the answer to these and other questions!

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“Harvard & Columbia grad walks you through beginner to intermediate SEO steps for your business.” -Dom Rosa

“Perfect introductory book to SEO that helps break down a complex subject quite simply. ” – Steve Kaplan

If you’re reading this, you’re probably aware that SEO in 2023 is important for growing your business online.

While having a functioning website is great, it’s only half the battle.

Everyone has a website these days; it’s getting people to find yours that’s the tricky part. With so much competition online, it can be really hard to get your business to appear in the top results in Google. So don’t waste your time building the Versailles of websites only to end up on page #57 of Google search results.

Like it or not, SEO is crucial.

So while I can’t promise you that this book will be 100% relevant 10 years from now, chances are that most of the fundamentals we talk about will still be applicable to you. Chances are that Google will still exist, businesses will still be online, and people will still be using their devices to search for goods and services online.

If you’re taking your small business seriously in the digital age, then you need to learn all about SEO – Search Engine Optimization. It’s not a buzzword that’s going to go away any time soon. Instead, it’s going to adapt to changing technology and algorithms…

…but more on that later.

So strap in, get comfortable, and prepare to be immersed in the fascinating world of SEO Fundamentals For Small Business Owners.

You’ll love it.

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“Unlock the Power of SEO and Propel Your Website to New Heights with ‘SEO MASTERY: CUTTING-EDGE STRATEGIES FOR DOMINATING SEARCH ENGINES’!

In today’s digital landscape, mastering the art of Search Engine Optimization (SEO) is not just an advantage; it’s a necessity. This comprehensive guide is your ultimate resource to dominate search engines, connect with your target audience, and achieve online success like never before.

Understanding Algorithm Updates: Stay one step ahead by decoding search engine algorithms. Discover how to adapt to their ever-changing dynamics, ensuring your website maintains a prominent position in search results.

Building a Resilient SEO Strategy: Lay a strong foundation for your digital presence. Learn how to craft a resilient SEO strategy that stands the test of time, weathering industry shifts and emerging trends.

Staying Ahead of the Curve: Stay at the forefront of the digital race. Explore the latest SEO techniques and best practices, equipping you with the skills to consistently outperform your competitors.

Measuring SEO Success: Master the art of SEO analytics. Chapter 7 provides in-depth insights into the critical metrics that gauge your SEO performance, empowering you to track and enhance your website’s standing.

Setting SEO Goals and KPIs: Define your SEO path with clarity. Set precise SEO goals and key performance indicators (KPIs) to monitor your progress and witness tangible improvements.

SEO Analytics and Reporting: Navigate the world of SEO analytics and reporting tools with ease. Uncover actionable insights, enabling you to make data-driven decisions and refine your SEO strategies.

Continuous Improvement and Adaptation: SEO success is an ongoing journey. Discover how to consistently refine and adapt your strategies, ensuring your website maintains its dominance in search results.

This book is your gateway to SEO mastery, providing a wealth of actionable insights, expert advice, and real-world strategies. Whether you’re a seasoned SEO professional looking to elevate your skills or a beginner seeking to harness the full potential of your online presence, ‘SEO MASTERY’ has you covered.

By investing in this book, you’re investing in the future of your website. Don’t miss this opportunity to gain a competitive edge, connect with your audience, and achieve SEO success. Your journey to dominating search engines begins here.”Unlock the ROI of SEO with ‘SEO MASTERY.’ SEO boosts organic traffic, improves user experiences, and offers a cost-effective, sustainable marketing strategy. Gain a competitive edge, utilize data insights, and reach a global audience. Invest in SEO for increased revenue and growth.
#Search Volume #Long-Tail Keywords #Use Keyword Tools #SEO

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Protect your clients’ businesses from WordPress website redesign nightmares!

In my 10 years as an SEO specialist, I’ve had far too many people come to me after their SEO migration has gone wrong. They’ve lost all their enquiries, had to lay off staff, and been close to bankruptcy.

They just didn’t know to protect themselves during a website redesign. Business owners know they don’t understand SEO, and many web developers don’t know what they don’t know.

SEO specialists are the only people who really know what needs to be done, but too often they aren’t involved in the process.

In this book, I teach you first how to check if the website is getting SEO traffic and needs migration. Then I walk you through the migration process, step-by-step, so you know exactly what to do before the site goes live.

You’ll also be able to offer SEO migration as a new service to your clients (a 10-40 hour job).

We engaged Fruitful Online to help boost our rank in Google when due to changes Google implemented we were just nowhere to be seen on-line. Georgie was very detailed on what she would do and the timeframe she expected us to achieve the results we wanted. After dealing with several other companies promising the same we were over the moon when not only did Fruitful Online deliver results to get us ranking back on page 1 they also achieved this faster than expected. Kaylee Bouradas

Want to make sure you’ll never risk a failed SEO migration? Let’s start learning now!

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2023 Updated Edition

Free Tools for SEO (Search Engine Optimization)

• Hundreds of free tools for better SEO.
• Maximize your investment in search engine optimization with this cornucopia of free tools

It’s hard to do SEO these days! SEO of course is “Search Engine Optimization,” the art and science of getting to the top of Google. It seems like everything changes on a daily basis. And your boss wants you to do everything “for free,” or at least “for cheap.” How can you keep up? And how can you bootstrap your battle to the top of Google on the cheap?

Enter the SEO Toolbook. You have at your fingertips a cornucopia of free tools and information resources to make your life as a digital marketer easier, and your SEO more effective. The SEO Toolbook is available on Amazon Kindle for less than the price of a Starbuck’s Venti Latte, and includes a free, companion PDF copy with easy-to-click links for your Web browser.

Contents

* SEO Tutorials – a list of the best tutorials on search engine optimization (SEO).
* Keywords – free tools to identify and optimize your keyword targets.
* Page Tags – tools for On Page SEO, especially tag structure and content creation.
* Link Building – tools for better link-building.
* Press Releases – free and paid services for press releases.
* Rank – tools to check your rank on search engines.
* Diagnostics – diagnostic tools for technical SEO.
* Website Structure – tools to optimize your website layout and organization.
* Local Search – tools for local SEO.
* Metrics – tools for Google Analytics and other metrics.
* SEO Media – a list of the top SEO blogs.
* Conferences – a list of the top conferences on SEO.
* SEO Books – a list of the best books on SEO.
* Easter Eggs – have some fun, a list of the top hidden Easter Eggs on search engines.

Got questions? Just Google Jason McDonald and send an question!

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A website is useless if no one can discover it. The web developer is destined to fail after months of hard toil if the importance of SEO is overlooked.

This booklet systematically scrutinizes the factors and tools of SEO, helping readers to drive organic traffic to their websites. This means, in turn, generating more sales for their businesses or more advertisement revenue for their blogs.

For instance, do you know that Google primarily indexes only the mobile version of web pages when crawling a website? Hence it is paramount to ensure that your web pages are responsive in design, as indicated on Google Search Console.

How many ad networks are you aware of besides Google Adsense? Which should you choose and why? Read this booklet for an answer now!

Table of Contents

1. Domain Factors
2. Page Factors
3. External Backlink Factors
4. Navigation Factors
5. Brand Factors
6. Tools
7. Microformats

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Would you like to learn how you can become a professional Social Media Marketer ? Then Keep reading!

If you are an entrepreneur, run a business or want to create one, you cannot ignore the use of social medias. Communication is an integral part of your business, you cannot conceive it as something to be done at the end of a project or just at the launch of your product.

Nowadays there are different social media, and more and more users connected in each platform. It is essential for an entrepreneur to be able to identify their target audience and address them in the best possible way based on the social network they are using.

Therefore, being able to use social media efficiently and consciously can bring you more and more visibility and customers, so as to increase your income more and more.

This book will explain the best social media marketing techniques that you can use right away, the different social media, from Tik Tok to Instagram, from Facebook to LinkedIn, and to monitor analytical data so you can keep track of your audience.

So, if you want to know more about this topic, you are in the right place Social Media Marketing 2023, will cover all the topics you need to know!

I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.

Here is just some of the topics we will touch together:

● LinkedIn Strategy

● Instagram Marketing

● The Tik Tok prospect

● And much more…

If you want to know more about Social Media Marketing, this is the guide for you that explains everything from A to Z.

Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!

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The Essential Guide to Google SEO helps you:

• gain crucial context to understand how Google Search works and why you need SEO
• avoid confusion by presenting Google’s advice within a clear framework
• understand the required technologies as you progress
• focus on essential topics relevant for all users
• work through simple examples to cement your comprehension
• assess the relevance of Google’s advanced SEO topics

There is such a large amount of material to be found on how to optimize your online content to appear on search engines like Google, that it can quickly become overwhelming and confusing for many of us.

Much advice offered is of a dubious nature, and any claims promising to get you to the top of Google’s ranking in a few months should be taken with a pinch of salt. Tips on how to game Google’s algorithm to get a better ranking often turn out to be counterproductive and can even result in manual actions by Google against your website.

Unless you are operating in a niche or novel marketplace it takes time to work your way up Google’s rankings. Google is quite upfront about this. If you follow their guidelines, they suggest a realistic timeline of between a few months and a year to see any improvements in your position.

Following Google’s Guidelines, however, can be demanding, as traversing over 1000 pages of online content is a daunting task that presents a steep learning curve for both business users and web developers alike. Much of Google’s documentation is aimed clearly at a technical audience and often assumes that the reader has a background in web programming.

This book presents readable introductions to key SEO topics and fills in any gaps in technical knowledge as you progress. Aimed at both techies and business users alike, Google’s core advice is condensed into an Essential Guide that helps you formulate a clear SEO strategy tailored to your needs.

About M D Boudin

With a degree in Computing and Information systems from the London School Of Economics, M D Boudin has many years of experience building business intelligence and data warehouse systems for Fortune 500 corporations. He has worked within many sectors including big retail, finance, media, and telecoms.

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There are over 600 million websites in existence and Google only shows a handful of results per page. So how does one get to appear in the coveted 1st page of search results? Either paid ads or SEO and most people aren’t going to put up the cash.

There’s a debate raging about whether Squarespace is good for SEO. The answer is both yes and no. It does a great job at some things and a very poor job at others. If you’re the average Squarespace user you’re probably someone who wants an easy to build and edit website that looks amazing right out of the gate. And on that, Squarespace delivers.

This books covers the technical SEO that Squarespace does a great job with automatically. The real meat is in the on-page SEO where the ability to edit title tags, meta descriptions and image alt text can be difficult or non-existent depending on your Squarespace template.

Squarespace has an excellent help section where all this information can be found but it’s scattered throughout a wide range of articles. If you’re not familiar with SEO you may not know exactly what you’re looking for so it could be difficult for you to find on your own. This guide has everything you need to know about optimizing your Squarespace sites SEO all in one place.

Subjects included in the book are:

– How to edit your page titles, meta descriptions, image alt text and URLs
– Adding canonical tags to pages
– Hiding pages from search results
– Creating URL redirects
– Creating a custom 404 page
– Formatting and heading options
– Google search console verification
– Adding rich snippet and chema markup
– Mobile friendliness and AMP pages
– Using tags and categories
– Adding business information
– Connecting your Google Analytics account
– Social media integration
– Sitemap and robots.txt files
– SSL Certification options

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The Best SEO Book

Welcome to “The Ultimate Small Business SEO Handbook: Unlocking the Power of Search Engines.” This book is specifically designed for small business owners who want to enhance their online presence and drive more traffic to their websites.

In today’s digital age, having a strong online presence is essential for any business looking to succeed. With so many websites competing for attention, it can be difficult for small businesses to stand out in the crowd. This is where search engine optimization (SEO) comes in.

SEO is the process of optimizing your website to increase its visibility and ranking on search engines such as Google, Bing, and Yahoo. By understanding how search engines work and implementing best practices, you can improve your website’s ranking and attract more potential customers.

This book is a comprehensive guide covering everything from the basics to advanced techniques. It includes step-by-step instructions to help you improve your website’s search engine ranking and drive more traffic to your business. Whether you are a small business owner with no prior knowledge of SEO or an experienced marketer looking to take your skills to the next level, this book is for you.

What you can expect:

• Understanding SEO for Small Businesses
• Conducting Keyword Research for Small Businesses
• On-Page Optimization for Small Businesses
• Link Building for Small Businesses
• Local SEO for Small Businesses
• Measuring and Analyzing SEO For Small Business
• Advanced Small Business SEO Strategies
• Putting It All Together: Creating Your Small Business SEO Plan

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An easy-to-understand primer on Virtual Reality and Augmented Reality

Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, this book helps you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near future.

With VR and AR poised to become mainstream within the next few years, an accessible book to bring users up to speed on the subject is sorely needed—and that’s where this handy reference comes in! Rather than focusing on a specific piece of hardware (HTC Vive, Oculus Rift, iOS ARKit) or software (Unity, Unreal Engine), Virtual & Augmented Reality For Dummies offers a broad look at both VR and AR, giving you a bird’s eye view of what you can expect as they continue to take the world by storm.

* Keeps you up-to-date on the pulse of this fast-changing technology

* Explores the many ways AR/VR are being used in fields such as healthcare, education, and entertainment

* Includes interviews with designers, developers, and technologists currently working in the fields of VR and AR

Perfect for both potential content creators and content consumers, this book will change the way you approach and contribute to these emerging technologies. 

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