Words, Language & Grammar
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Advertising Creative: Strategy, Copy, and Design
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.Read more
£68.40 -
AMERICAN SIGN LANGUAGE FOR BEGINNERS : Easy and Simple Guide to American Sign Language.
This book is a comprehensive instruction manual for learning American Sign Language. It is written for both beginning and advanced signers. The book covers all topics, from fundamental ASL vocabulary and grammar to more complex ideas like idioms and regional variants.
Readers will learn to make sign with confidence and develop a firm understanding of the language via simple, succinct teaching and interesting examples.This book offers useful signing activities in addition to a thorough examination of the cultural context in which ASL is used, providing insightful information about the deaf community and its distinctive language and culture.
This thorough book is the ideal tool for anybody wishing to learn ASL with confidence and a recognized level of proficiency, whether you’re a beginner trying to learn the fundamentals or an experienced signer looking to hone your abilities.
What you’ll learn from “American Sign Language for Beginners”
- Learn the fundamentals of American Sign Language’s grammar, syntax, and organization.
- Develop a wide range of everyday sign vocabulary.
- The finest advice on how to use and quickly recall ASL
- Improve your fingerspelling and number-signing skills.
- Learn sign language to communicate complicated thoughts and concepts.
- Examine the many regional and dialectal ASL differences.
- Through engaging workouts and games, improve your singing abilities.
Are you prepared to begin your path toward mastering the “Language of Hands” and successfully interacting with the deaf community?
Stop waiting and BUY IT NOW to join the millions of individuals using ASL to communicate with others and express themselves strongly and distinctively.Read more
£4.40 -
American Sign Language for Beginners: From Beginner to Fluency, Your Bible to Unveil the Beauty of Visual Communication in 21 Days. With Clear and Large Pictures
Unlock the Beauty of Visual Communication and Embark on a Transformative Journey Towards Mastering American Sign Language With This Comprehensive Guide!
Have you ever been captivated by the elegance and expressiveness of sign language?
Are you eager to connect with the Deaf and Mute community?
Have you been wanting to learn this amazing and unique language, but struggle with finding the right resources?
Learning a new language can be intimidating, especially when there are so many complicated guides out there that are just impossible to follow.
Good thing you’ve just found this guide that breaks down the complexities of ASL into simple lessons that anyone can understand!
This 3-in-1 ASL learning guide is meticulously designed to take you on an immersive and rewarding experience with easy-to-follow clear and large picture guide (8,5×11 inches book size), transforming you from a beginner to a fluent signer in no time at all. Book 1 is perfect for mastering the fundamentals, Book 2 focuses on grammar as the building blocks of communication, and Book 3 is designed to enhance your conversation skills.
Discover:
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Step-by-Step Lessons for Beginners: Each chapter introduces essential signs and vocabulary, accompanied by clear and large pictures to ensure you grasp the intricacies of each sign effortlessly.
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Fluency in 21 Days!: The carefully crafted lessons, exercises, and practice activities build your confidence, enabling you to hold conversations, express emotions, and fluently sign in just 21 days.
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A Wealth of Resources: This offers more than just sign instruction. You’ll also find a cheat sheet of common vocabulary phrases and words to enhance your conversational skills even further.
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Steps to become more inclusive: Expand your language repertoire by learning ASL and never feel awkward or disconnected from the Deaf and Mute community again.
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And so much more!
Whether you’re looking to self-study, or you want the ideal supplementary resource for your ASL courses, this is the perfect bundle that will get the job done. You’ll be able to learn ASL from scratch and confidently yourself in sign language, all in less than a month.
So, what are you waiting for?
Start signing with confidence today!
Scroll up, Click on “Buy Now with 1-Click”, and Grab a Copy Today!
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£7.80 -
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American Sign Language Made Easy for Beginners: A Visual Guide with ASL Signs, Lessons, and Quizzes
Learn American Sign Language the easy way!
Become a lifelong learner of American Sign Language (ASL) with this guide for true beginners. It breaks down ASL fundamentals and gives you step-by-step instructions for signing more than 400 vocabulary words, organized by practical topics like greetings, hobbies, times, places, and more.
- The building blocks of ASL—Lay the foundation for ASL learning as you explore the five parameters of signing: handshape, location, movement, palm orientation, and non-manual markers.
- Clear guidance for novices—Learn how to sign each vocabulary word with the help of detailed written directions and large, full-color photos, so you know you’re doing it right even if it’s your first sign ever.
- Lessons and quizzes—Put your new skills to the test with themed lessons designed for real-world conversations, and brief quizzes at the end of each section.
Make learning ASL fun and easy with this top choice in American Sign Language books for beginners.
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£7.00 -
American Sign Language Workbook: Exercises to Build Your Signing Vocabulary (American Sign Language Guides)
The simple way to start learning American Sign Language
This foundational workbook makes it easy to get started with American Sign Language. Focusing on practical vocabulary and basic grammar, this workbook is ideal for anyone trying to understand and speak ASL right away. Across 30+ lessons, you’ll be introduced to the essentials, including everyday vocabulary, introductory phrases, and conversational basics.
- Everyday communication―Lessons are centered around real-world situations, including greetings, emotions, family, work, travel, and health.
- Easy-to-understand lessons―High-quality photos support the straightforward sign descriptions and ensure accurate instruction.
- Practice makes perfect―Test your knowledge with a variety of exercises, including matching, fill-in-the-blanks, and more.
Lay the foundation for strong signing skills with the simple exercises in this sign language workbook.
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£6.90 -
Arabic Picture Dictionary: Learn 1,500 Arabic Words and Phrases (Includes Online Audio)
A fun and helpful resource for anyone interested in learning Arabic–whether you’re 5 or 100!This illustrated dictionary presents the 1,500 most useful Arabic words and sentences that beginning learners need to know. The vocabulary is organized into 38 thematic sections. Each section presents 25-35 words and 5-8 sentences demonstrating their usage. Every word and sentence is given in the Arabic script along with a Romanized equivalent to help you pronounce it correctly–along with the English meaning.
Richly illustrated with over 700 color photographs, this useful language tool includes an introduction to the Arabic script and pronunciation as well as an English-Arabic index for quick reference. Free online recordings by native Arabic speakers are available for all the vocabulary and sentences, so students can learn their correct pronunciation!
This colorful picture dictionary includes:
- Hundreds of color photographs
- 1,500 Arabic words and phrases
- 38 different topics–from social media and WiFi to paying and counting
- Example sentences showing how the words are used
- Companion online audio recordings by native Arabic speakers of all the vocabulary and sentences
- An introduction to Arabic pronunciation and grammar
- An index to allow you to quickly look up words
Arabic Picture Dictionary makes language learning more fun than traditional phrasebooks. This resource is perfect for beginners of all ages–curious kids, visual learners and future travelers.
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£13.00 -
British Alphabet Sign Language Book For Everyone 2023: Visual Voices: A Vibrant Dive into Diverse British Sign Language Expressions (2023)
“Dive into the vibrant world of British Sign Language with ‘Visual Voices: A Vibrant Dive into Diverse British Sign Language Expressions (2023)’. ???? Immerse yourself in the art of expressive signing, whether you’re a language enthusiast, educator, or simply eager to enhance your communication skills. ???? Unlock the benefits of cultural inclusivity, improved communication, and a stronger connection with the deaf community. ???? Ready to elevate your linguistic landscape? Your journey begins here. ????
Grab your COPY NOW and let Visual Voices be your guide to a more enriched, diverse communication experience!”
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£5.30 -
British Sign Language : Unlocking Silent Expressions, a step by step journey into the Rich Tapestry of British Sign Language
Unlocking Silent Expressions: A step-by-step Journey into the Rich Tapestry of British Sign LanguageEmbark on a captivating voyage with our book, “British Sign Language,” a comprehensive guide that goes beyond the basics, inviting you to immerse yourself in the vibrant world of signed communication. From the foundations of BSL to the nuanced challenges and triumphs, each chapter unfolds a new layer, creating a tapestry of understanding and connection.
Features:
1. Engaging Content for Every Learner: Dive into rich narratives, personal stories, and interactive activities tailored for every learner. Whether you’re a beginner or a seasoned signer, each chapter provides a valuable experience.
2. Inclusive Learning Experience: Explore the inclusivity of BSL in various contexts, from everyday conversations to professional settings. Witness how BSL becomes a bridge, connecting communities and fostering a sense of unity.
3. Practical Application in Work and Life: Our book extends beyond theory, offering practical applications of BSL in real-world scenarios. From workplace interactions to emergency response, discover how signing becomes an invaluable tool.
4. Comprehensive Resources and Tools: Delve into appendices filled with glossaries, quick reference guides, and resources for further learning. These tools empower you to continue your BSL journey with confidence and enthusiasm.
5. Interactive Workbook Activities: Reinforce your learning with workbook activities designed to make the content come alive. Engage in storytelling, vocabulary building, and interactive games to enhance your signing skills.
6: Images
Are you ready to embark on a transformative journey with “British Sign Language”? Dive into the rich tapestry of silent expressions and experience the power of signed communication. Join us on this adventure, and let’s unlock the beauty of BSL together!
Leave a Review:
If “British Sign Language” has enriched your understanding or added value to your signing journey, we’d love to hear your thoughts. Leave a review and share your experience with others. Your feedback fuels our commitment to creating inclusive and engaging learning resources. Thank you for being part of our BSL community!Read more
£4.60 -
Copywriting: Successful Writing for Design, Advertising, Marketing
Many people train in graphic design and typography, but writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease.
Using a series of exercises and illustrated examples of award-winning campaigns and communication, Copywriting takes you through step-by-step processes that can help you to write content quickly and effectively.
With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.
With chapters devoted to each specific medium, the book teaches the art of writing great copy for advertising and direct marketing, retailing, catalogues, company magazines, websites, branding and more.
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£4.70 -
Hands That Speak: Learn Essential American Sign Language in 30 Days: Unlock the Secret Language of the Deaf-Mute Community for Clearer Communication With Your Family & Friends
This book is a complete guide to learning American Sign Language, designed by the sign linguistics expert Horace Carroll to be accessible to both beginners and more experienced signers.
The book covers everything from basic ASL grammar and vocabulary to more advanced concepts, such as idioms and regional variations.Through clear, concise instruction and engaging examples, readers will learn to sign with confidence and build a solid foundation in the language.
In addition to practical signing exercises, Carroll also provides an in-depth look at the cultural context in which ASL is used, offering valuable insights into the deaf community and its unique language and culture.
Whether you’re a beginner looking to learn the basics of ASL or a more experienced signer looking to refine your skills, this comprehensive guide is the perfect resource for anyone looking to learn ASL with confidence and a valid level of proficiency.
With Hands That Speak you will:
- Learn the basic grammar, syntax, and structure of American Sign Language
- Build a comprehensive vocabulary of signs for everyday use
- The best 7 tips by Horace Carroll to put into practice and easily remember ASL
- Develop proficiency in fingerspelling and number signing
- Learn to express complex ideas and concepts through sign language
- Explore the different dialects and regional variations of ASL
- Practice and reinforce your signing skills through interactive exercises and activities
Ready to start your journey to becoming proficient in the ‘Language of Hands’ and communicating effectively with the deaf community?
Don’t wait any longer, BUY IT NOW and join Carroll and the millions of people worldwide who use ASL to connect with others and express themselves in a unique and powerful way
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£7.70 -
Learn Sign Language – Basic Sign Language Lessons for Everyone
So many people want to learn sign language today. Research suggests that body language contributes to more than half of your daily communication.Think of the difference it could make in your life if you could improve on you nonverbal communication skills:
– While other languages are slowly disappearing, sign language remains to grow year by year.
– You’ll be able to communicate with other people who don’t understand your dialect.
– You can understand the communicate your message with the deaf and the mute.
– More and more employers are looking for qualified applicants who know sign language.The possibilities are endless!
The Learn Sign Language book helps you achieve growth in your nonverbal communications skills. This book will teach you the basics that you need to learn which can serve as a stepping stone to mastering sign language.
Use Learn Sign Language as a reference book or a study guide so you can discover the world of sign language.
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£2.20 -
Let’s Sign FAMILY TOPICS: BSL for Children and Their Carers: British Sign Language Vocabulary
This KINDLE version is in print replica format of the printed book which is an A4 sized book and is best viewed on an ipad or pc.
380 signs – 60 A4 pages – ONE TOPIC PER PAGE – 36 TOPICS which include….
- My Family
- Out and About
- My House
- At the Nursery
- Food and Drink
- Bed Time
- Useful Phrases and many more.
A much needed introduction to British Sign Language (BSL) vocabulary organised in topics to suit young children’s surroundings and everyday environments.
It is intended to encourage all the family members, teachers, classmates and all those in contact with children who sign to get involved, and also to support carers, child-minders and nursery staff in providing inclusion for all children.
(BSL is used in the education of deaf children and also forms the basis of sign systems such as Makaton and Signalong used in the field of special needs/learning disability/autism).
The useful topic per page format also provides a ready-made structure, making it an ideal resource for classes and signing clubs and an easy reference guide.
We hope that this book inspires all those in contact with children who sign, to learn more.
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£3.80 -
Linguistic Coping Strategies in Sign Language Interpreting (Studies in Interpretation Book 14)
This ground-breaking work, originally published 15 years ago, continues to serve as the primary reference on the theories of omission potential and translational contact in sign language interpreting. In the book, noted scholar Jemina Napier explores the linguistic coping strategies of interpreters by drawing on her own study of the interpretation of a university lecture from English into Australian Sign Language (Auslan). A new preface by the author provides perspective on the importance of the work and how it fits within the scholarship of interpretation studies.The concept of strategic omissions is explored here as a tool that is consciously used by interpreters as a coping strategy. Instead of being a mistake, omitting part of the source language can actually be part of an active decision-making process that allows the interpreter to convey the correct meaning when faced with challenges. For the first time, Napier found that omission potential existed within every interpretation and, furthermore, she proposed a new taxonomy of five different conscious and unconscious omission types. Her findings also indicate that Auslan/English interpreters use both a free and literal interpretation approach, but that those who use a free approach occasionally switch to a literal approach as a linguistic coping strategy to provide access to English terminology. Both coping strategies help negotiate the demands of interpretation, whether it be lack of subject-matter expertise, dealing with dense material, or the context of the situation.
Napier also analyzes the interpreters’ reflections on their decision-making processes as well as the university students’ perceptions and preferences of their interpreters’ linguistic choices and styles. Linguistic Coping Strategies in Sign Language Interpreting is a foundational text in interpretation studies that can be applied to interpreting in different contexts and to interpreter training.
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£45.60 -
New Dad Jokes: A Dad Joke a Day To Help You Get Through Your First Sleepless Year (New Dad Hacks Book Series)
Congratulations DAD!Welcome to the world of fatherhood! Congratulations on becoming a first-time dad. Your life is about to change in ways you never imagined, filled with sleepless nights, diaper changes, and an endless supply of baby wipes. But fear not, because along with the challenges come moments of pure joy and laughter.
As a new dad, you’re embarking on a journey filled with unforgettable experiences, from baby’s first steps to hearing their first words (which might just be “Dada” if you’re lucky). It’s a rollercoaster ride of emotions, and a great sense of humor will be your trusty sidekick.
In this joke book, we’ve compiled a collection of lighthearted and relatable jokes specifically tailored for first-time dads like you. Whether you need a good laugh after a long night of soothing a fussy baby or you want to share a chuckle with fellow dads in the trenches, these jokes are here to brighten your day.
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£8.17 -
The Danish Sign Language Alphabet – A Project FingerAlphabet Reference Manual: Letters A-Z, Numbers 0-10 (Project Fingeralphabet – Basic – Manuals Book 10)
Whether you’re an enthusiast, educator, or archivist, this book is an essential addition, offering insights from dual viewing angles for a complete understanding.
This Danish Sign Language Alphabet (DSL) reference guide is a manual that includes professionally illustrated and validated signs of the Danish hand alphabet and of the numbers 0-10.
This book is part of a set of manuals that accompany the free PDF versions of the international manual alphabets by Project FingerAlphabet (link in the book). It is designed for libraries, institutions, and individuals who prefer or who archive their information in book format.
All the handshapes are shown from two viewing angles, to facilitate understanding.
The texts in this book are in English.By buying this book you are supporting the pro bono publico Project FingerAlphabet. Its aim is to document all the existing manual alphabets worldwide and to provide basic information for educational purposes. Lassal’s work on Project FingerAlphabet has earned her a nomination for The German Prize for Civic Engagement.
Discover the beauty of the Danish Sign Language Alphabet and be part of a global movement championing accessibility and inclusivity in sign language education.
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£1.90 -
The World of British Sign Language: Unlocking the Language ,Culture, and Stories of BSL
In the heart of London, amidst the bustling crowds, a powerful story unfolds: Sarah, a vibrant young Deaf woman, stands in Trafalgar Square, her hands dancing in the air, weaving a narrative that transcends words. Her tale, told through the graceful art of British Sign Language (BSL), captures the essence of a vibrant Deaf culture that often remains hidden to the world. In ” The World of British Sign Language,” you’ll embark on a journey deep into the heart of BSL. You’ll discover a language that’s more than just gestures; it’s a profound, visual tapestry of communication, rich in history, tradition, and stories. Through Sarah’s narrative and the voices of Deaf individuals from all walks of life, you’ll gain a newfound appreciation for the beauty and resilience of the Deaf community. Benefits You’ll Gain from This Book: Unlock a New Language: Learn the basics of BSL and gain insight into its unique grammar and syntax. Start your journey toward becoming a sign language communicator. Cultural Enrichment: Immerse yourself in the vibrant world of Deaf culture. Explore its rich history, traditions, and contemporary experiences. Real Stories, Real Lives: Hear the personal stories of Deaf individuals, their triumphs, challenges, and aspirations. Discover how BSL empowers them to express their identities. Inclusivity and Understanding: Develop a deeper understanding of Deafness and how to be an ally. Promote inclusivity and accessibility in your personal and professional lifes What Sets This Book Apart: “The world of British” is more than just a language guide; it’s an immersive experience that takes you beyond the surface of BSL. What sets this book apart is its storytelling approach, weaving narratives, personal anecdotes, and cultural insights to create a captivating tapestry of Deaf life. It’s a celebration of diversity, resilience, and the power of human connection through language. Are you ready to embark on a journey into the captivating world of British Sign Language and Deaf culture? Join us in celebrating the richness of BSL and gaining a deeper understanding of Deaf life. Whether you’re a language enthusiast, a prospective sign language communicator, or someone who seeks a more inclusive world, “Silent Expressions” will leave you inspired and enlightened. Embrace the beauty of BSL, and let your journey begin today.Read more
£5.40 -
Visual Persuasion: The Role of Images in Advertising
“Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field.”
–Sandra Moriarty, Professor University of Colorado
“With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages.”
–Paul Martin Lester, Ph.D, Author of Visual Communication with Messages
“A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. “
–James Lull
The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising.
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£63.80