-
Native Advertising: The Essential Guide
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read content online, you will have been exposed to it – often without realizing. Influenced by digital trends such as mobile advertising, programmatic advertising, ad-blocking, fake news and artificial intelligence, native advertising is a multibillion-dollar industry. It is central to the digital success of many leading brands and companies.
This comprehensive study by one of the industry’s foremost authorities explores the rise of this exhilarating new channel – its impact on the digital media space, and what marketers and businesses need to know about it. Native Advertising explores the future of digital advertising and explains why its growth is inevitable, using real-life examples and interviews from marketing leaders around the world and a range of case studies including The New York Times and The Independent.
Native Advertising goes beyond sponsored posts on Facebook, promoted tweets and BuzzFeed branded articles. It looks at the heart of the matter: audience, budget, content and success measurement. It is full of first-hand advice for any marketer wanting to make the most of digital innovation.
Read more
£19.90 -
Ad Law: The Essential Guide to Advertising Law and Regulation
Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can ‘go viral’ in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand’s reputation, its creative work, and the strategic planning behind it.
Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement.
Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.
Read more
£40.20 -
Visual Persuasion: The Role of Images in Advertising
“Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field.”
–Sandra Moriarty, Professor University of Colorado
“With an informal writing style and examples both thoughtful and illustrative, Paul Messaris in his Visual Persuasion leads the reader through the often complex field of visual literacy related to advertising images with high style and intellect. When so much information is conveyed through quickly edited and carefully controlled mass media images, Visual Persuasion is a vital book toward understanding the impact on individuals, cultures, and society of persuasive visual messages.”
–Paul Martin Lester, Ph.D, Author of Visual Communication with Messages
“A smartly reasoned and elegantly written treatment of visual argumentation authored by one of America′s most respected authorities on visual communication. “
–James Lull
The pictures in TV commercials, magazine ads, and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of these unique aspects of advertising. By virtue of their ability to simulate the appearance of the physical world, pictures can become surrogate objects of desire or other emotions which ads subsequently associate with products. By exploiting viewers′ assumptions of a direct, automatic connection between photography and reality, images can serve as proof of advertising claims. Because of the implicit nature of visual argumentation and the relative lack of social accountability that images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if they were spelled out verbally. Using these characteristics of visual persuasion as a starting point, this important book analyzes a variety of commercial, political, and social-issue advertisements. A separate chapter examines the role of pictures in cross-cultural advertising. Visual Persuasion is recommended for upper-level undergraduate students and graduate students in communication and media studies. It also contains insights that will be valuable to students in courses in cultural studies, sociology, anthropology, and advertising.
Read more
£63.80 -
A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love
The true—and often shocking—stories behind some of the biggest names in business.We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism.
A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about:
- the mystery of the cocaine content of Coca-Cola
- the Hitler-Henry Ford connection
- why Bayer is famous for aspirin, but began their journey with Heroin
- how Kellogg’s Corn Flakes were crafted to deter sexual arousal
- and more
Read more
£4.70 -
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.“How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst
“Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —Drew Eric Whitman, bestselling author of Cashvertising
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad?
These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.
Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
Read more
£10.10 -
Profit over Privacy: How Surveillance Advertising Conquered the Internet
A deep dive into the political roots of advertising on the internet
The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.
The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.
The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.
Read more
£18.80 -
Advertising For Skeptics
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers “BadMen” and “Laughing@Advertising” looks at advertising’s “decade of delusion” and comes away a skeptic. What went wrong? Just about everything.“For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions…egos and genuflection of data, drops them all into a garbage can, and lights it on fire.” Communication Arts
Read more
£4.50Advertising For Skeptics
£4.50 -
The Insanity of Advertising: Memoirs of a Mad Man
If you have anything to do with advertising or are interested in it, this is a must book to read. There is no other book on the subject so revealing and relevant, not to mention engaging. Veteran ad man Fred Goldberg, gives us an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most loved and hated industries. While Goldberg shares plenty of behind-the-scenes dirt on what it was like to craft ad campaigns for some of the most well known corporate titans, he also doesn’t spare the mad men who worked alongside him. Outsize personalities, some prone to jaw-dropping displays of ego and antics that are truly hard to believe, but true. There’s a week spent with John Wayne shooting commercials, commercials he didn’t want to be shooting; the untold story behind Steve Jobs and the infamous introductory Apple “1984” Macintosh commercial; what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B; along with insights and anecdotes recounted from dealing with advertising legends like Jay Chiat, Guy Day, Lee Clow and Ed Ney; entrepreneurs like Larry Ellison, Les Crane, Ben Rosen, Don Kingsborough and Joseph E. Levine. Insanity of Advertising: Memoirs of a Mad Man is the real story of mad men in a very mad environment.Read more
£3.60 -
Advertising: What Everyone Needs to Know®
3000. That’s the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It’s easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of “Big Data.’ Most importantly, it awakens us to advertising’s subtle and not-so-subtle impact on our lives–both as individuals and as a global society. What ideas and information are being communicated to us–and to what end?
Read more
£7.00 -
Paid Attention: Innovative Advertising for a Digital World
The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.
Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.
This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today’s crowded attention marketplace.
Read more
£17.10 -
Celebrating YOU with PR!: An Empowering PR Guide for female entrepreneurs to get confident, get visible, to get in the press
Kickass female entrepreneurs let’s get you in the press!
You don’t know how? You will. You’re not ready? Yes you are.
Award-winning PR expert, ex-journalist and host of the No.1 podcast, PR Powerhouse, Jo Swann, is inviting you to join the PR Party to supercharge your business with the credibility and visibility of being in the press.
On a mission to get more female entrepreneurs’ voices heard, Jo, who’s been on her own Imposter Syndrome journey, takes you on an exciting ride as she convinces you you CAN be a media star, and you bloody well deserve to be.
With motivation, inspiration, cheerleading and championing, insider tips and behind-the-scenes peeks at the world of PR your eyes will be opened to just how accessible media coverage is for you.
You’ll see that you CAN:
– Overcome your visibility fears and Imposter Syndrome to be featured in national press
– Uncover press opportunities on a daily basis
– Use your story and your knowledge to change lives
Say goodbye to playing down your impact. This fun but focused guide will help you leave your mark on the world – even if you’re a PR novice.
Having interviewed celebrities and PR-ed household brands like Whistles, Yo Sushi! and Dale Carnegie, Jo’s focus is now on YOU….Seize this opportunity!
It’s time to Celebrate YOU!
Read more
£2.60 -
From 0 to 10K The Ultimate Guide to Starting a Digital Marketing Agency Online: Advertising Agencies Proven Success Research Data Literacy Focus Strategies to Get Into Computer…
From 0 to 10K The Ultimate Guide to Starting a Digital Marketing Agency OnlineINCLUDES: Free Bonus Video Course On Last Page as a Special Thank You For Enjoying Your Reading Experience!
Are you ready to take your digital marketing skills from zero to ten thousand? Look no further than ‘From Zero to Ten Thousand: The Ultimate Guide to Starting a Digital Marketing Agency Online.’ This comprehensive guide will lay the foundation for building a successful digital marketing agency, covering everything from defining your niche to setting SMART goals.
Quick Start Guide: See the exact strategy, how we got Started With No Money out of pocket and in profit within 14 days!
Simple & Effective ways to automate 90% of your Digital Marketing Agency Deliverables, so you can take on more clients and maintain a higher level of satisfaction for you and your customers.
You’ll learn the importance of building a strong brand identity and creating a diverse skillset. Discover how to harness the power of content marketing, SEO, social media marketing, and online advertising to build your online presence. Master the art of search engine optimization and learn how to build quality backlinks.
Dive into the world of paid advertising and create effective ad campaigns that drive results. Develop a winning content strategy that resonates with your audience and learn how to nurture leads and convert customers.
Maximize the power of email marketing and analyze data to drive growth. Find out how to scale your agency and stay ahead in this dynamic industry. With this guide in hand, you’ll have the knowledge and tools to start and grow your own digital marketing agency. Don’t miss out on this opportunity to become a digital marketing expert!
STOP READING & GET STARTEED TODAY!!
These are some of the best Digital Advertising Agencies Proven Success Research Data Literacy Focus Strategies to Get Into Computer Profit in 14 Days or Less…..
Read more
£2.30 -
Advertising Creative: Strategy, Copy, and Design
Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.Read more
£68.40 -
Maid for Advertising: A Billionaire Boss, Enemies to Lovers Romance
Working as a maid on a luxury yacht certainly isn’t Urvi’s idea of a dream job, but she needs money, fast. As a student at the Royal academy, who’s been cut off by her family for choosing music instead of medicine, she needs every penny of the exorbitant fee the powerful advertising executive, Jack Bailey, is willing to pay. So what if she thought Jack was asking her out but offered her a job instead? So what if she thought they had a connection during all those late night chats they had at the bar where she works? Jack and his mega yacht are clearly more out of her league than she realized.
A bit of banter with a barmaid obviously meant nothing to him if the cold shoulder he’s now giving her is anything to go by. Urvi can’t afford pride if she wants to survive, and, with the way her diabetes control has been lately, survival is fast becoming her number one priority.
Maid for Advertising is a friends to enemies to lovers contemporary romance novella. It is approximately half the length of a full-length novel.
Warning – there is some swearing throughout this novella.
Praise for Maid for Advertising:
I loved this book! It has all the great laugh-out-loud humor, hilarious insults and tear-jerking apologies. – So Many Books
Charming, sweet romance between Urvi, bartender/student turned waitress on a luxury yacht in St Tropez, and Jack, customer and owner of said yacht. I love Susie Tate’s books and this was great! – Banana Tricky Blog
Cute entertaining novella that was a fun quick romantic comedy read. Story flows well and it was very entertaining. – Chonky Book Reviews
I like Susie Tate’s stories, they are have a certain charm to them intertwined with relatable situations from real life. – Sirens Book Reviews
A delicious story about miscommunication, crushes, music, family’s expectations. I’m a big fan of the books by this author and highly recommend if you are into British romance. – BookgyrlRead more
£2.30 -
Social Media Video Content For Beginners : Straightforward Steps and Guidelines on how to succeed on Social Media Video Content Making without Stress
You may find it interesting to hear that, in 2019, social media video content gave my life a positive new perspective. At first, I couldn’t believe what I was seeing. “Social Media Video Content for Beginners” is a vital resource for anybody wishing to explore the exciting field of producing videos for social media networks. This extensive book is intended to provide novices with the fundamental know-how and abilities required to create captivating and interesting video content that appeals to a wide range of social media platforms.Important Characteristics:
- Strategic Foundations: Discover the essential ideas behind making powerful social media videos, such as identifying your brand’s voice, knowing who your target audience is, and setting specific communication goals.
- Get insights into the particular criteria and best practices for making videos on well-known social media platforms including Facebook, Instagram, YouTube, and TikTok. These insights are platform-specific.
- Tools and Techniques: Learn the craft of creating videos by following our step-by-step instructions on selecting the best tools, editing programs, and crucial methods to improve the visual appeal of your work.
- Discover the techniques for great storytelling and content preparation that will enthrall your audience, maintain their interest, and motivate them to act.
- Optimizing for interaction: Learn how to write captivating video descriptions, make attention-grabbing thumbnails, and make smart use of hashtags to increase audience interaction.
- Analytics and Performance Tracking: Recognize how crucial analytics are to honing your content approach. Acquire the knowledge to evaluate important metrics, gauge accomplishment, and modify your strategy for ongoing development.
- Navigating Trends and Challenges: Keep up with the newest developments in social media video content by investigating new trends and conquering typical obstacles encountered by novices.
“Social Media Video Content for Beginners” is the essential guide for anybody interested in maximizing the potential of video marketing, regardless matter whether they are a small company owner, budding influencer, or social media enthusiast. Boost your online visibility, engage your audience, and leave a lasting impression in the digital sphere with the insightful advice and useful tips in this indispensable guide.
Hurry!! Click on the Buy Now Button to get started.
Read more
£3.80 -
Social Media Management Guide: “From Content Creation to Analytics: A Practical Social Media Management Handbook”
In the bustling realm of digital communication, mastering social media management is no longer optional—it’s essential. Whether you’re a budding entrepreneur, an established brand, or an aspiring digital marketer, understanding the intricacies of social media is the key to connecting with your audience and amplifying your message.
Dive deep into the comprehensive “Social Media Management Guide: From Content Creation to Analytics,” an indispensable resource crafted to equip you with the skills and knowledge to navigate the ever-evolving digital landscape.
Inside, you’ll discover:
-
Foundational Principles: Grasp the fundamentals of social media, from setting up profiles to crafting engaging posts that resonate.
-
Content Mastery: Learn the art of content creation, curation, and scheduling, ensuring your posts get the attention they deserve.
-
Engagement Strategies: Foster authentic connections, spark meaningful conversations, and build a loyal community around your brand.
-
Analytical Acumen: Understand the numbers. Dive into analytics, interpret data, and tweak your strategies for maximum impact.
-
Crisis Management: Equip yourself with tools and techniques to handle digital challenges, maintaining your brand’s integrity.
-
Future Forecast: Stay ahead of the curve. Explore emerging trends, from AR & VR to evolving algorithms, ensuring your strategies remain relevant.
With expert insights, actionable advice, and real-world examples, this handbook provides a holistic view of social media management. Regardless of your experience level, this guide promises to be a reference you’ll turn to time and again.
Empower your brand, engage your audience, and elevate your social media game. Start your transformative journey today!
Read more
£4.70 -
-
Social Media for Academics
Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful understanding of best practice, the risks, rewards and what it can mean to put your professional identity online.Inside you′ll find practical guidance and thoughtful insight on how to approach the opportunities and challenges that social media presents in ways that can be satisfying and sustainable as an academic. The guide has been updated throughout to reflect changes in social media and digital thinking since the last edition, including:
- The dark side of social media – from Trump to harassment
- Emerging forms of multimedia engagement – and how to use to your advantage
- Auditing your online identity – the why and how
- Taking time out – how to do a social media sabbatical.
Visit Mark′s blog for more insights and discussion on social media academic practice.
Read more
£21.80Social Media for Academics
£21.80 -
ChatGPT Bible – Social Media Marketing Special Edition: Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content
Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content + 2 FREE Bonuses for YOU!
This confidential guide, masterfully curated for marketing professionals, decrypts the concealed power of AI, providing you with secret insights and exclusive real-world applications of OpenAI’s GPT-4 language model.
If you’ve ever pondered the enigmatic ways AI can revolutionize your digital marketing strategies, this book is your cryptic map. It uncovers different scenarios — each ingeniously designed to reveal how GPT-4 can assist in hidden corners of marketing tasks. These range from crafting secretive compelling blog posts to managing your elusive social media, from writing SEO-optimized meta descriptions to drafting engaging newsletters, and much more. The scenarios in this book will unveil AI-powered content creation’s limitless and concealed possibilities.
What sets this book apart? It’s a gateway to hidden treasures – it’s not just about the theory; it’s about unlocking the practice. The 40 carefully crafted prompts (2 for each scenario), provide classified examples of how to communicate with GPT-4 effectively. You can use these prompts as they are or tailor them to your confidential needs, making the transition into AI-assisted marketing a hidden adventure. Each scenario is backed with detailed secret commentaries to ensure you understand the AI’s masked responses, and how different levels of detail in your prompts can significantly alter its concealed output.
Key Features of the Book:
– A concealed guide to understanding and implementing AI in your classified marketing strategies.
– 20 hidden scenarios detailing how AI can streamline your secretive marketing efforts.
– 40 encrypted prompts, customizable to fit your enigmatic marketing needs.
– In-depth hidden commentaries to help you interpret the AI’s veiled responses better.
To further unlock your understanding, you will get a FREE BONUS – Access to 1000+ additional covert templates! These templates cover a wide array of marketing scenarios and are ready to use – simply replace the secret details based on your specific clandestine situation.
BONUS #2 – Uncover the Power of a Secret Tool: Hidden within the book’s pages is a mystical surprise! Gain exclusive, free access to a concealed tool that serves as a gateway to the world’s best prompts for ChatGPT. This invaluable, classified resource is designed to optimize your experience and enhance your results with AI in every shadowed sector. Get a competitive edge with this enigmatic tool and start unlocking the benefits of AI today!
This book offers a powerful, concealed toolset for modern marketers. It’s crafted to give you an edge in the digital marketing landscape of tomorrow, a resource filled with secrets you will refer to again and again as you pioneer new AI-powered strategies in your confidential work.
Don’t let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with “Chat GPT Bible – Social Media Marketing Special Edition.”
Grab your copy today, and start unveiling the secrets!
Read more
£7.70 -
SOCIAL MEDIA MARKETING 2023: Manage your Digital Content and Social Medias. Learn how to use online Platforms to canalize traffic and grow your business thanks to Social Media…
Would you like to learn how you can become a professional Social Media Marketer ? Then Keep reading!
If you are an entrepreneur, run a business or want to create one, you cannot ignore the use of social medias. Communication is an integral part of your business, you cannot conceive it as something to be done at the end of a project or just at the launch of your product.
Nowadays there are different social media, and more and more users connected in each platform. It is essential for an entrepreneur to be able to identify their target audience and address them in the best possible way based on the social network they are using.
Therefore, being able to use social media efficiently and consciously can bring you more and more visibility and customers, so as to increase your income more and more.
This book will explain the best social media marketing techniques that you can use right away, the different social media, from Tik Tok to Instagram, from Facebook to LinkedIn, and to monitor analytical data so you can keep track of your audience.
So, if you want to know more about this topic, you are in the right place Social Media Marketing 2023, will cover all the topics you need to know!
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here is just some of the topics we will touch together:
● LinkedIn Strategy
● Instagram Marketing
● The Tik Tok prospect
● And much more…
If you want to know more about Social Media Marketing, this is the guide for you that explains everything from A to Z.
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
Read more
£2.30 -
GOOGLE ADS ADWORDS WORKBOOK 2024 : A STEP-BY-STEP GUIDE TO SEARCH ENGINE OPTIMIZATION
The Definitive Guide to Using Google AdWords strategically & effectively in 2024.
Crack the Code of PPC: A Roadmap to Google Ads Success!
Use Google Ads Like a Pro With Google AdWords Workbook 2024!
Google AdWords remains one of the greatest and cost-effective ways to grow your business through search engine advertising. But using AdWords successfully requires an understanding of how search engines work, how to structure keywords and ads, how to measure results, and how to continuously optimize your campaigns.
The workbook starts with the basics, explaining how Google’s auction-based system works and how to set up your first campaign. You’ll then dig into important optimization techniques like negative keywords, location targeting, and customized bid adjustments. Detailed case studies show you campaigns that worked for real companies across different industries.
In this detailed guide for 2024, You’ll be able to:
– Understand Google’s search results page and how ads are displayed.
– Use keywords that reach customers searching for your products or services.
– Write compelling ad copy that elevates your offers above competitors.
– Measure ROI & ad performance with Google’s analytics platform.
– Analyze metrics like CTR, Average Position, and Cost Per Click to refine underperforming ads.
– Leverage new features like Automatic Targeting and Responsive Search Ads to improve campaign efficiency.
– Test different bids, ad scheduling & budgeting to find the ideal spending level.
– Integrate AdWords with other Google tools like Search Console & Tag Manager.
By the end of the workbook, you’ll obtain the knowledge to launch high-impact Google Adwords campaigns and see real results. Custom worksheets and templates let you analyze your business goals and current traffic before designing campaigns from scratch. Bonus tip sections offer advanced strategies for tracking ROI, building custom audiences, and more.
Whether you’re a beginner or a skilled pro seeking to take your online presence to new levels, the step-by-step lessons & hands-on projects in this workbook will help you master pay-per-click advertising on Google.
With case studies & step-by-step tutorials obtained by working with Adwords clients, this workbook is an indispensable resource for PPC professionals, small business owners, marketers & anyone seeking to maximize the value of their Google advertising. Now fully updated for 2024, this is the definitive guide to elevating your AdWords campaigns.
Read more
£7.60 -
SEO GOOGLE (Italian Edition)
La SEO, acronimo di Search Engine Optimization, è l’ottimizzazione di un sito web o di una pagina web per i motori di ricerca. L’obiettivo della SEO è migliorare la visibilità e il posizionamento di un sito web nei risultati di ricerca organici, ovvero quelli che non vengono sponsorizzati.
SEO Google è l’arte di creare un sito web che sia sia ottimizzato per i motori di ricerca, in particolare per Google. Questo significa creare un sito che sia di alta qualità, pertinente alle ricerche degli utenti e facile da navigare.Google utilizza un algoritmo complesso per determinare la posizione dei siti web nei risultati di ricerca. Per migliorare il posizionamento di un sito web nei risultati di ricerca di Google, è necessario ottimizzarlo per questi fattori.Read more
£8.20 -
Search Marketing: A Strategic Approach to SEO and SEM
Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM.
This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler.
Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM.
The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.
Read more
£31.30 -
SEO MASTERY: CUTTING-EDGE STRATEGIES FOR DOMINATING SEARCH ENGINES
“Unlock the Power of SEO and Propel Your Website to New Heights with ‘SEO MASTERY: CUTTING-EDGE STRATEGIES FOR DOMINATING SEARCH ENGINES’!
In today’s digital landscape, mastering the art of Search Engine Optimization (SEO) is not just an advantage; it’s a necessity. This comprehensive guide is your ultimate resource to dominate search engines, connect with your target audience, and achieve online success like never before.
Understanding Algorithm Updates: Stay one step ahead by decoding search engine algorithms. Discover how to adapt to their ever-changing dynamics, ensuring your website maintains a prominent position in search results.
Building a Resilient SEO Strategy: Lay a strong foundation for your digital presence. Learn how to craft a resilient SEO strategy that stands the test of time, weathering industry shifts and emerging trends.
Staying Ahead of the Curve: Stay at the forefront of the digital race. Explore the latest SEO techniques and best practices, equipping you with the skills to consistently outperform your competitors.
Measuring SEO Success: Master the art of SEO analytics. Chapter 7 provides in-depth insights into the critical metrics that gauge your SEO performance, empowering you to track and enhance your website’s standing.
Setting SEO Goals and KPIs: Define your SEO path with clarity. Set precise SEO goals and key performance indicators (KPIs) to monitor your progress and witness tangible improvements.
SEO Analytics and Reporting: Navigate the world of SEO analytics and reporting tools with ease. Uncover actionable insights, enabling you to make data-driven decisions and refine your SEO strategies.
Continuous Improvement and Adaptation: SEO success is an ongoing journey. Discover how to consistently refine and adapt your strategies, ensuring your website maintains its dominance in search results.
This book is your gateway to SEO mastery, providing a wealth of actionable insights, expert advice, and real-world strategies. Whether you’re a seasoned SEO professional looking to elevate your skills or a beginner seeking to harness the full potential of your online presence, ‘SEO MASTERY’ has you covered.
By investing in this book, you’re investing in the future of your website. Don’t miss this opportunity to gain a competitive edge, connect with your audience, and achieve SEO success. Your journey to dominating search engines begins here.”Unlock the ROI of SEO with ‘SEO MASTERY.’ SEO boosts organic traffic, improves user experiences, and offers a cost-effective, sustainable marketing strategy. Gain a competitive edge, utilize data insights, and reach a global audience. Invest in SEO for increased revenue and growth.
#Search Volume #Long-Tail Keywords #Use Keyword Tools #SEORead more
£1.50 -
Mastering SEO in 2023: Proven Strategies for Dominating Search Engines and Skyrocketing Your Online Business
Mastering SEO in 2023 is your comprehensive manual for mastering the art of Search Engine Optimization and leveraging it to drive significant growth for your online business. This book equips you with a deep understanding of the latest SEO strategies, cutting-edge techniques, and proven tactics that empower your brand to:
- Navigate the SEO Landscape: Gain an in-depth understanding of the evolving SEO landscape in 2023 and learn how to stay ahead of the curve.
- Unlock Keyword Power: Harness the power of keywords to ensure your content ranks prominently on search engine results pages (SERPs).
- Optimize Content for Success: Discover the art of crafting high-quality, relevant, and engaging content that captivates both search engines and your target audience.
- Dominate On-Page SEO: Master the intricacies of on-page optimization, including meta tags, headings, URL structures, and internal linking.
- Harness Backlink Strategies: Dive into the world of backlinks and learn how to build a robust and authoritative backlink profile that boosts your site’s credibility.
- Embrace Technical SEO: Understand the technical aspects of SEO, from site speed optimization to mobile responsiveness, to ensure your website’s excellence.
- Tackle Local SEO: Uncover the secrets of local SEO to capture the attention of local customers and dominate in your geographical area.
- Conquer Voice Search: Explore the rising trend of voice search and learn how to optimize your content for voice-activated search queries.
- Leverage AI for SEO: Delve into the role of artificial intelligence in SEO and discover how it can enhance your strategies.
- Measure and Optimize: Learn to use data-driven insights and analytics to continually refine your SEO strategies and achieve exceptional results.
Highlights:
- Cutting-edge Strategies: Stay up-to-date with the latest SEO strategies and techniques that are specifically tailored for 2023.
- Expert Insights: Authored by seasoned SEO professionals, this book provides expert insights and practical advice from those who have achieved SEO success.
- Real-world Examples: Abound with real-life case studies and examples that illustrate how successful implementation of strategies leads to tangible results.
- Actionable Steps: Each chapter offers actionable steps, checklists, and tips that enable you to immediately implement the strategies and witness improvements.
- Strategic Guidance: Gain a holistic understanding of how various SEO elements come together to form a cohesive and effective strategy.
“Mastering SEO in 2023” serves as your beacon of SEO mastery, catering to both beginners venturing into the realm of SEO and experienced marketers aiming to refine their strategies. Embark on a transformative journey as you harness the power of SEO to dominate search engines and propel your online business to unprecedented success in the dynamic digital landscape of 2023.
Read more
£2.90 -
SEO for Plastic Surgeons – Rank, Attract, Convert.
“SEO for Plastic Surgeons” is a practical guide that shows you how to boost your online visibility and attract more patients through search engines. You will learn how to optimize your website for local searches, choose the best keywords, create engaging content, build links and measure your SEO performance.This guide demystifies SEO and makes it easy to apply for your plastic surgery business. You will discover why a well-optimized website is crucial in today’s digital world, where most patients start their journey online. You will also get tips on how to improve your website’s user experience, value proposition and online reputation.
“SEO for Plastic Surgeons” is a must-read for any plastic surgery practice that wants to grow its online presence, reach more potential patients, and stand out from the competition.
Bruno Pisano is an SEO expert, web developer, and author.
He is also a philanthropist, former soccer player, and multilingual speaker. He cares deeply about his clients and their success.
He founded LaV1, Inc. in 1995 to help small and mid-size businesses with digital marketing solutions.
Read more
£7.50 -
SEO-Sprint: In 3 Monaten (anstatt 12) auf Google Seite #1 (German Edition)
Lernen Sie die Strategie kennen, wie wir unsere Kunden innerhalb von 3 Monaten (anstatt 12) auf Google Seite #1 ranken können. Mit unserer innovativen SEO SPRINT Methodologie.
In diesem Buch lernen Sie die Grundlagen & Herangehensweise für einen SEO Sprint kennen.
Dieses Buch behandelt nicht die SEO-Maßnahmen und einzelne Schritte im Detail (wie baut man Backlinks auf, wie erstellt man SEO-Content, wie findet und korrigiert man technische Probleme, was ist UX-SEO..). Das steht bereits in vielen SEO-Büchern und Blogs.
Anstelle dessen werden Sie die grundlegende Strategie hinter einem SEO Sprint kennenlernen und wissen, wie man in 3 Monaten auf Google Seite 1 kommen kann.
Datum: 20. September 2023
Seit über 18 Jahren machen wir schon SEO und halfen vielen Kunden dabei, Ihre Webseite weit oben auf Google anzeigen zu lassen. Viel Zeit und viele SEO-Projekte.
Angefangen von kleinen und mittelgroßen Unternehmen, haben wir uns mittlerweile das Vertrauen von großen internationalen und globalen Organisationen verdient. Und dabei eine Menge gelernt.
In dieser Zeit wurden wir immer wieder mit diesen drei Einwänden unserer Kunden konfrontiert:
- SEO braucht zu lange, bevor man Ergebnisse sieht
- Trotz langer Wartezeit, weiß man nie, ob die gewünschten Ergebnisse überhaupt eintreten werden
- Trotzdem muss man monatlich viel Geld investieren
Irgendwann sagten wir “Genug!”
Es muss einen Weg geben, um unseren Kunden diese 3 Sorgen abzunehmen und mehr Vertrauen in SEO zu geben.
Und wo ein Wille ist, ist auch ein Weg!
So haben wir im Laufe der letzten Jahre nach viel Überlegung, Team-Brainstorming und Testing eine Lösung gefunden!
Unsere neue Methode löst alle 3 Probleme, die beim SEO auftreten:
- In nur 3 Monaten Google Seite #1 erreichen (bisher über 90 % Erfolgsquote)
- Das sind nicht “irgendwelche” Keywords, sondern genau die, die Kaufinteressierte Kunden und Umsatz bringen
- Es handelt sich um eine einmalige Investition, ohne dass Sie monatelang jeden Monat aufs Neue viel Geld überweisen müssen.
Die Lösung:
Der AN Digital SEO-Sprint
In diesem 43-seitigen E-Book werden Sie lernen:
★ Die 4 SEO-Säulen einfach erklärt
★ Welchen SEO-Hebel haben große Webseiten und welchen kleinere (Erfahrung aus mehr als 100 SEO-Projekten)
★ Warum SEO-Projekte oft länger dauern und schlechtere Resultate liefern? (Spoiler-Alarm: Budget wird für falsche Maßnahmen aufgewendet)
★ Was ist ein SEO-Sprint und warum kann er so schnelle Resultate liefern?
★ Wie sieht die Strategie eines erfolgreichen SEO-Sprints aus?
★ Was sind die Vorteile eines SEO-Sprints gegenüber klassischen SEO-Maßnahmen?
★ Was sind die Herausforderungen eines SEO-Sprints?
★ Welche Business Intelligence Dashboards wir empfehlen, um den Erfolg einer SEO-Kampagne zu messen?
★ Was lohnt sich mehr: SEO oder Werbeanzeigen schalten?
★ 4 Fallstudien: Onlinehandel, Metallindustrie, Blockchain & Web3, Software
Wir versuchen, alle Themen so praxisnah und verständlich wie möglich zu behandeln, damit Sie die gewonnenen Erkenntnisse direkt in Ihre SEO-Strategie implementieren können.
Ich wünsche Ihnen viel Spass beim Lesen und viel Erfolg bei der Implementierung ihres eigenen SEO-Sprints!
Mare Hojc
Read more
£4.00 -
Réussir son référencement web: Stratégies et techniques SEO – Edition 2022-2023 – La bible du référencement ! (French Edition)
Une méthodologie infaillible
Écrit par l’un des plus grands spécialistes français du référencement, cet ouvrage de référence (11e édition !) fournit toutes les clés pour garantir à un site Internet une visibilité maximale sur les principaux moteurs de recherche. Dédié au référencement naturel, il explique notamment comment optimiser le code HTML des pages web pour qu’elles remplissent au mieux les critères de pertinence de Google, Bing et les autres.
Traitant de tous les aspects liés au référencement, ce livre constituera un guide précieux et complet pour tous ceux qui souhaitent renforcer la présence de leur site sur Internet. Il fournit des solutions techniques mais également des conseils pratiques pour mener à bien un tel projet : où trouver un prestataire et sur quels critères le choisir ? combien coûte un référencement ? quelles garanties doit offrir un référenceur à ses clients ? comment gérer le suivi d’un référencement ?
Mise à jour et enrichie, cette nouvelle édition propose un contenu synthétique et accessible qui distingue les aspects fondamentaux des notions plus avancées du référencement naturel. Étoffée d’un nouveau chapitre sur le futur du SEO, elle explique également en détail les processus de détection du contenu dupliqué et de prise en compte du temps de chargement des pages (Core Web Vitals). S’adressant aux non-spécialistes comme aux plus avertis, cet ouvrage intéressera tous les webmasters et responsables marketing qui veulent connaître les secrets d’un bon référencement sur Internet et les dernières évolutions en matière de SEO.
Préface de Sandrine Bertrand, consultante senior chez SEO Hackers
Illustrations de GrifilÀ qui s’adresse ce livre ?
- À tous les acteurs du Web (chefs de projet, webmasters, développeurs…)
- À tous ceux qui veulent améliorer le positionnement de leur site sur les moteurs de recherche
Read more
£24.80 -
UNLEASH THE POWER OF SEO: Innovative Strategies for Dominating Search Engine Results. (Essential SEO Strategies Books)
UNLEASH THE POWER OF SEO:Innovative Strategies for Dominating Search Engine Results.
In today’s digital age, having a strong online presence is crucial for businesses of all sizes. And at the heart of online visibility lies Search Engine Optimization (SEO). But with ever-changing algorithms and an abundance of information, mastering SEO can seem like an overwhelming task.
Fear not! “Unleash the Power of SEO” is here to demystify the world of search engine optimization and provide you with a comprehensive guide to dominating the digital landscape. This book is your roadmap to understanding the fundamental principles, implementing effective strategies, and staying ahead in the dynamic world of SEO.
Written in a clear and accessible manner, this book takes you step-by-step through the process of optimizing your website for search engines. From conducting in-depth keyword research to optimizing on-page elements, from technical SEO to off-page optimization and link building, each chapter is filled with practical insights, real-world examples, and actionable tips to help you achieve tangible results.
But SEO is not just about keywords and rankings. “Unleash the Power of SEO” goes beyond the basics, delving into advanced topics such as website audits, analytics, measuring performance, and adapting to the ever-changing SEO landscape. You’ll discover how to leverage analytical tools, interpret data, and make data-driven decisions to continuously improve your SEO efforts.
With this book as your guide, you’ll learn:
- The fundamental principles of SEO and why it matters in today’s digital world
- How to conduct keyword research and identify the right target keywords for your website
- Techniques for optimizing on-page elements such as titles, meta descriptions, and content
- Strategies for improving website performance, including site speed and mobile-friendliness
- The art of link building and off-page optimization to boost your website’s authority
- The importance of analytics and measurement in tracking SEO success
- Steps to stay ahead in the ever-evolving SEO landscape and embrace emerging trends
Whether you’re a business owner looking to enhance your online presence, a digital marketer wanting to expand your SEO knowledge, or an aspiring SEO professional aiming to make a mark in the industry, “Unleash the Power of SEO” provides you with the tools and knowledge to succeed.
Don’t let your website get lost in the vast digital sea. Take control of your online visibility, attract organic traffic, and unlock the true power of SEO.
Get ready to dominate the digital landscape with “Unleash the Power of SEO”!
You can purchase more books by GERARD STAFFORD for your SEO strategies.
SCROLL UP AND PURCHASE.
Read more
£5.30 -
SEO-Erfolgsgarant 2023: Schritt-für-Schritt zum Online-Marketing-Durchbruch (German Edition)
Erfolg im digitalen Zeitalter ist kein Zufall – es ist das Ergebnis einer effektiven Online-Strategie. Steigern Sie Ihr Online-Business, indem Sie die Kunst der Suchmaschinenoptimierung (SEO) meistern! “Der ultimative Leitfaden zur Suchmaschinenoptimierung” ist Ihr umfassender Wegweiser für eine erfolgreiche SEO-Strategie.
Mit diesem praxisorientierten Leitfaden erhalten Sie:
✔️ Wissen zu den Geheimnissen hinter erfolgreicher SEO
✔️ Anleitungen zur Verbesserung Ihrer Website-Performance
✔️ Techniken zur Steigerung des Traffics und zur Ansprache Ihrer Zielgruppe
✔️ Bewährte Taktiken zur Erhöhung Ihres Online-UmsatzesEgal, ob Sie ein kleines Unternehmen betreiben oder ein etablierter Online-Händler sind, dieses Buch bietet Ihnen wertvolle Einblicke und bewährte Taktiken, die Ihnen helfen, Ihr Geschäft nachhaltig auszubauen. Sie lernen, wie Sie Ihre Website auf die erste Seite der Suchmaschinenergebnisse bringen und sich von der Konkurrenz abheben.
Dieses Buch deckt eine Vielzahl von SEO-Themen ab, darunter:
✔️ Technische Optimierung
✔️ On-Page- und Off-Page-Optimierung
✔️ Content-Strategie und Keyword-Optimierung
✔️ Interne Verlinkung und Seitenstruktur
✔️ Einrichtung und Nutzung von Google Analytics und Google Search Console
✔️ Analyse und ErfolgsmessungLassen Sie sich von den Beispielen inspirieren und setzen Sie Ihr neu erworbenes Wissen direkt in die Praxis um. Es ist Zeit, Ihr Online-Business auf das nächste Level zu heben – legen Sie jetzt los und entdecken Sie die Welt der Suchmaschinenoptimierung!
Format: Taschenbuch Seitenzahl: 89 Sprache: Deutsch
Bilder: keineInvestieren Sie in Ihren Erfolg und sichern Sie sich noch heute Ihren ultimativen Leitfaden zur Suchmaschinenoptimierung! Jetzt “In den Einkaufswagen” klicken und sofort loslegen.
Read more
£7.40 -
Search Engine Optimization (SEO) Secrets: Do What You Never Thought Possible with SEO
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.
You’ll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.
Coverage includes:
- Understanding Search Engine Optimization
- Relearning How You See the Web
- Picking the Right SEO Tools
- Finding SEO Problems
- Solving SEO Problems
- SEO Best Practices
- The SEO Consulting Process
- Comprehensive Site Audit (Informational Website)
- Comprehensive Site Audit (E-Commerce Website)
- Understanding the SEO Industry
- Search Engine Verticals
- Optimizing for Alternative Search Engines
- Setting Up a Testing Platform
- SEO Resources
- Attending SEO Conferences
Read more
£24.40 -
Decoding Google SEO: Unlock the Secrets of Search Engine Success
Title: “Decoding Google SEO: Unlock the Secrets of Search Engine Success”
This comprehensive guide to Search Engine Optimization (SEO) delves deep into the intricate world of enhancing online visibility through search engines, with a focus on Google. The book begins by stressing the importance of SEO in the digital age, providing the reader with a strong understanding of why SEO plays a crucial role in any successful online venture.
The book then proceeds to explain the fundamentals of SEO, starting with a detailed look into Google’s search engine. It delves into keyword research and strategy, demonstrating how to identify and use the most relevant and high-performing keywords for your website and content.
Following this, the book explores the three main pillars of SEO: On-Page SEO, Off-Page SEO, and Technical SEO, providing detailed strategies on how to craft high-quality content, build a network of links, and ensure that a site is search-friendly. Further, the book delves into Google Analytics and Search Console, tools that are integral for tracking performance and identifying areas for improvement.
The book also covers the importance of Local SEO, International SEO, and SEO for Social Media, providing strategies on how to enhance visibility locally, reach a global audience, and leverage social signals for better ranking. The future of SEO is explored, including emerging trends like voice search and mobile SEO.
“Mastering Google SEO” also incorporates real-world examples in the form of SEO case studies, providing insights into successful strategies and lessons learned from various businesses. It then discusses the importance of staying up-to-date with SEO trends, providing tips on how to stay informed and adaptable in this fast-paced field.
In the epilogue, the book predicts the future of SEO, discussing trends and changes that will shape the SEO landscape, such as the increasing role of user experience, artificial intelligence, and mobile search.
The appendices serve as quick references, with a handy SEO checklist encapsulating the major points from the book, and a glossary providing definitions for SEO-related terms.
Overall, this book serves as an in-depth guide for anyone seeking to understand and master Google SEO, covering every aspect from the basics to the nuances of the field, filled with actionable strategies and valuable insights.
Read more
£2.20 -
Guida alla SEO nel 2023: Come fare SEO in Italia oggi (Italian Edition)
Grazie a questa guida potrai imparare la tecnica SEO, che consiste nel posizionamento di un sito web nei risultati dei motori di ricerca. Il libro è stato realizzato da Lucio Alessandri, un esperto di Web Marketing e SEO in Italia.
La prima Guida totalmente in Lingua Italiana che tratta l’argomento SEO, con una guida aggiornata al 2023.Benvenuto nell’ebook dedicato alla Search Engine Optimization (SEO) e alle strategie per posizionare il tuo sito web sui motori di ricerca in modo efficace e duraturo. In un mondo digitale in continua crescita, essere visibili online è diventato fondamentale per il successo di qualsiasi attività. La SEO gioca un ruolo cruciale in questo processo, consentendoti di ottenere una presenza online di rilievo e di connetterti con il tuo pubblico di riferimento.
Nel corso di questo ebook, esploreremo in profondità le diverse sfaccettature della SEO, dall’ottimizzazione dei contenuti all’acquisizione di backlink di qualità, passando per l’analisi delle parole chiave e l’adattamento alle continue evoluzioni degli algoritmi dei motori di ricerca. Imparerai le strategie essenziali per migliorare la visibilità del tuo sito web e raggiungere posizioni di rilievo nelle pagine dei risultati di ricerca.
Ogni capitolo affronterà una tematica specifica, guidandoti passo dopo passo attraverso i concetti chiave e fornendoti suggerimenti pratici per mettere in pratica ciò che apprenderai. Dalla comprensione dei principi di base della SEO alla gestione dei contenuti obsoleti e alle strategie avanzate, acquisirai le competenze necessarie per affrontare le sfide della SEO con sicurezza ed efficacia.
Ricorda che la SEO è un’arte in continua evoluzione, in cui la dedizione e la costante ricerca di miglioramento giocano un ruolo fondamentale. Pronto a intraprendere il viaggio verso una maggiore visibilità online? Allora iniziamo! Sia che tu sia un principiante desideroso di conoscere le basi della SEO o un esperto che cerca di affinare le proprie strategie, questo ebook è pensato per te. Preparati a esplorare il mondo della SEO e a mettere in pratica le strategie che trasformeranno il tuo sito web in un vero e proprio punto di riferimento online.
Read more
£2.40 -
Sizzle: An E-Commerce Revolution: Advanced E-Commerce SEO
Sizzle is an advanced e-commerce seo book with cutting-edge strategies to produce unique, specific, and updatable content in ad copy and top-of-page content where it matters most – your MONEY PAGES. These strategies and techniques are battle-tested and proven on large e-commerce sites that produce $80M-$220M in organic search revenue every year.Sizzle breaks the paradigm of content marketing limitations by showing the real value of content-driven marketing where it matters most – the e-commerce pages.
These Strategies Have Already Produced The Following Results:
- Higher Keyword Visibility
- Higher Rankings
- Improved CTR
- More Search Traffic
- Higher Conversion Rates
- Increased Organic Search & Paid Revenue
- Brand Visibility
- Quality Backlinks That Make a Difference
The information and strategies you will learn by reading this book include:
- Improving your CTR by adding DYNAMIC incentives and benefits to ad copy (title tags and meta descriptions).
- Writing unique, specific, and updatable content for e-commerce pages without writing much at all.
- Displaying rich snippet information even when Google will NOT display them on search result pages.
- Increasing engagement and reducing bounce rates.
- Providing the type of content that works for search engines & people.
- Learn why the current paradigm of content marketing does not work anymore – and how to fix it.
- Adding strategic page types that produce traffic and sales to your information architecture.
- Linking your pages internally and automatically in a strategic manner to improve visibility.
- Stacking SEO strategies to compound results in weeks, not months or years.
Sizzle answers questions and solves issues that arise with programmers, usability professionals, information architects, and content writers, which means it is NOT just an SEO book, but a guide that improves every part of a visitor’s journey toward making online purchases. Sizzle is a book to be read by the entire team and leadership to ensure everyone is contributing to the success of your e-commerce site.
Read more
£6.10 -
The Power of Product Led SEO: Driving Organic Growth with On-Page Optimization, Content Creation, Link Building, and User Experience via Search Engine Optimization (Product Led…
Revolutionize Your SEO Strategy with The Power of Product Led SEOAre you tired of traditional SEO methods that don’t deliver the desired results? Discover this game-changing approach that’s transforming businesses and driving exponential growth in the digital age – product led SEO.
Did you know 93% of online experiences begin with a search engine? In today’s competitive market, it’s crucial to stay ahead of the curve and harness the full potential of SEO to drive organic growth and success.
In this comprehensive guide, you’ll uncover:
- The evolution of SEO and the emergence of product led strategies
- Key components of a successful product led SEO strategy
- Effective keyword research, on-page optimization, and content creation techniques
- Technical SEO essentials for e-commerce websites
- Link-building strategies and user experience optimization
- Measuring and analyzing your product led SEO performance
- Real-life success stories and future trends in product led SEO
You might think, “I’ve tried SEO before, and it didn’t work for me.” This book goes beyond traditional SEO methods and dives deep into the world of product led SEO. This unique approach optimizes your product pages and user experience to drive organic growth. With industry expertise and practical experience, this book will empower you to take your SEO strategy to new heights.
Take advantage of the opportunity to revolutionize your SEO strategy and achieve unparalleled success in the digital age. Get your copy of “The Power of Product Led SEO” today and embark on a journey toward exponential growth and long-term success.
Read more
£3.80 -
Ten Ways to Get Dumped by a Tyrant: Volume II (Light Novel)
Things are starting to get serious for Scarlett Arman as she helps Charlemagne turn over a new leaf and reconciles with her half-brother, Isar. Now, the only thing on the reformed villainess’ mind is petty revenge on her father, the Duke.
But darker forces have other plans for the would-be heroine, and after failing to sacrifice Isar to the demon god, they set their sights on her! Things become especially complicated with the transmigrator being flung into yet another story within a story, locked in a never-ending loop as a new character with an unnervingly similar story to Scarlett’s original timeline.
What secrets will be revealed as Scarlett traverses this new fictional world? And can Charlemagne and Isar rescue her from the dark mages who hold her in their clutches? All will be revealed in the second volume of Ten Ways to Get Dumped by a Tyrant!
Read more
£6.60 -
SEO Made Easy: A Training Guide
Welcome to the latest and most effective SEO Training Guide designed to guide you through the process of easily and effectively positioning your offline or online business at the top of any Search Engine on the web. We are excited to have you here and we know this will be very helpful for you.
This complete and high-quality 110 page training guide will surely help you to learn everything there is to know in order to easily and effectively position your online or offline business on the first Page of the Search Engines in the shortest time possible, as well as how to leverage this amazing and extremely powerful source of high quality traffic to generate great profits online.
You will be able to quickly and safely grow a huge army of potential clients or customers 100% targeted to your business. Search Engines have the amazing ability to send highly relevant traffic to any website that is positioned on their top page, and this is just an amazing thing that can bring you great results.
You will be able to rank any amount of pages of your website straight to the top and get a great deal of high quality and unique search engine traffic to each one of them. You will able to know the exact same Search Engine Top Ranking Proven Formula we use, which is responsible for ranking any brand new webpage to the top of the Search Engines with the safest and easiest techniques ever.
Google is a fantastic platform, with which you can reach all of your business plans, but we will also focus on all search engines. If you win the Google battle then you will be at the top of all the search engines at the same time.
This high-quality training guide contains everything you need to know about ranking in the top of the search engines to help you achieve your goals.Read more
£7.80 -
MASTERING SEO: The Friendliest & Easiest Guide You’ll Ever Read
Want to learn about Search Engine Optimization? Try ‘MASTERING SEO – The Friendliest & Easiest Guide You’ll Ever Read’ with a special bonus about ChatGPT usage in SEO.
This ebook makes SEO easy to understand, even if you’re just starting out. You’ll also discover how to leverage ChatGPT for SEO, potentially saving you up to 90% of your time!
Each part of the book explains a different part of SEO. You’ll learn about how search engines work, keywords, and different types of SEO. Everything is explained in a simple way with lots of examples.
And there’s more. At the end of each chapter, you’ll find a quiz to help remember what you’ve learned. The guide also talks about what might happen with SEO in the future.
With ‘MASTERING SEO’, you’re not just learning about SEO. You’re also getting ready to use SEO in your own work witch ChatGPT. Start learning about SEO today and see the difference it makes!
Read more
£3.80 -
SEO: From Chimp to Gorilla
Welcome to “SEO From Chimp to Gorilla,” a comprehensive guide designed to help you maximize your SEO potential. Authored by, Dean Foran, an experienced professional with over 15 years of expertise in ranking websites at the top of Google, this book is a valuable resource for anyone seeking to improve their online visibility on Google and drive significant organic traffic.
Whether you’re a business owner, marketer, or aspiring SEO professional, “SEO Basics From Chimp to Gorilla” is an invaluable resource that demystifies the world of SEO and equips you with the tools and knowledge to optimize your website, increase organic traffic, and boost your online presence. Embark on this journey to transform your SEO skills and discover the power of ranking at the top of search engine results. Get ready to go from being a mere chimp in the SEO world to a formidable gorilla!
Read more
£9.50 -
Technical and On-page SEO Blueprint: How to Rank Keywords on #1 Position on Google
Businesses all over the world are challenged by strong online presence, and visiblity, this can only be powered by a strong SEO implementation. Search engine optimization experts and business owners go through tough times trying to rank their web pages on the first page on Google and other search engines.Technical SEO issues such as too many unused CSS, and JavaScript files, too many requests, poor CDN (Content Delivery Network) implementation, poor hosting, website responsiveness, bad minification of CSS and JavaScript files, bad image optimization, and other factors such as crawling and indexing of web pages, link building, and implementation of accelerated mobile pages (AMP), greatly affect website speed which plays a very significant role in ranking.
On-page SEO practices such as keyword research and SEO content optimization, image optimization, title optimization, content readability, and alternative text description are among the factors that greatly improve click through rate (CTR) of web pages.
Learning how to properly implement search engine optimization techniques including configuration of Google Search Console and other webmaster tools is a great way to measure website performance and leads.
This Book gives a step by step guide on how to properly optimize your website technical SEO for better speed and ranking without breaking your website. The On-page SEO aspect of this book is a step by step demonstration on how to properly optimize contents and images using Rank Math and other SEO tools, this is a great way to develop contents that will give relevance to your website thereby greatly improving your ranking on search engines.
Read more
£7.00 -
BadRedhead Media: How to Best Optimize Blog Posts for SEO: 25 Tested Tips Writers Need to Know Now
• Are you unsure how to generate more traffic to your blog?
• Do you feel overwhelmed by all the SEO articles out there (or not even sure what the term means)?
• Do you wish someone could break it down for you in simple steps?Then this is the book for you!
Rachel provides you with her top 25 tips laid out in easy-to-understand language gleaned from her own ten years of successful blogging as well as optimizing and managing countless client blogs. Containing a wealth of information, these tips will help you increase traffic to your site!
Topics include: · SEO terms defined · Specific ways to increase traffic to your blog right now · How to optimize each post for maximum exposure on Google · Ways to connect with readers · How to integrate your blog posts on the various social media sites.
If SEO confuses you, this is a great beginner breakdown for any new blogger, writer, veteran author, and even small business.
Buy your copy NOW and start increasing your visibility!
Read more
£0.80