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The Men’s Health Gym Bible (2nd edition): Includes Hundreds of Exercises for Weightlifting and Cardio
First published in 2006, The Men’s Health Gym Bible is the ultimate resource for the total gym experience, backed by the authority of Men’s Health. Authors Michael Mejia, M.S., C.S.C.S. and Myatt Murphy teach readers how to use various types of gym equipment for optimal strength and cardiovascular fitness. The book includes hundreds of exercises for strength and cardio equipment like free weights, stability balls, treadmills, stationary bikes and more. The new edition of the Men’s Health backlist title is revised with 30 percent new material including exercises and expert fitness advice for up-to-date equipment like TRX suspension training and kettle bells. It will also feature approximately 75 all-new black-and-white photographs (in addition to the more than 600 photos in the first edition) to demonstrate proper form and technique for every new exercise. How-to information on gym memberships, contracts and fitness classes will help any novice step into the gym for the first time. This book will appeal to anyone trying to get the most out of their fitness goals.Read more
£16.70£19.00 -
The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
“A must-read for business leaders and anyone who wants to understand all the implications of a social world.” — Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media — how it works, how it’s changing human life, and how we can master it for good and for profit.
In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.
How did this happen? The scope and pace of these changes have left traditional businesses — and their old-guard marketing gatekeepers — bewildered. We simply do not comprehend social media’s form, function, and possibilities. It’s time we did.
In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree–mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.
With the scope and ambition of The Second Machine Age and James Gleick’s The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world — a guide not just to social media, but to human life today and where it is headed next.
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£3.40£21.00 -
Great Answers to Difficult Questions about Adoption: What Children Need to Know
Why was I abandoned? Why did my parents adopt me? What if I want to meet my biological parents? Children who find out they are adopted have many questions that are difficult for a parent to answer. This book explores children’s thoughts and feelings and provides parents with guidance on how to respond to difficult questions. The author covers all the common questions that children ask and provides sensitive, candid answers in a way that children will be able to understand and relate to. Each chapter is devoted to a particular issue, such as why a child is adopted, who chose the children’s first name and what happens when the child grows up. The book recognizes the emotions and reactions of everyone in the family and includes separate conclusions for parents and children. This handy guide offers useful advice for parents and will also be of interest to counsellors and other professionals working with children.Read more
£10.40 -
China Hands: Nine Decades of Adventure, Espionage, and Diplomacy in Asia
James Lilley’s life and family have been entwined with China’s fate since his father moved to the country to work for Standard Oil in 1916. Lilley spent much of his childhood in China and after a Yale professor took him aside and suggested a career in intelligence, it became clear that he would spend his adult life returning to China again and again. Lilley served for twenty-five years in the CIA in Laos, Tokyo, Hong Kong, and Taiwan before moving to the State Department in the early 1980s to begin a distinguished career as the U.S.’s top-ranking diplomat in Taiwan, ambassador to South Korea, and finally, ambassador to China. From helping Laotian insurgent forces assist the American efforts in Vietnam to his posting in Beijing during the Tiananmen Square crackdown, he was in a remarkable number of crucial places during challenging times as he spent his life tending to America’s interests in Asia. In China Hands, he includes three generations of stories from an American family in the Far East, all of them absorbing, some of them exciting, and one, the loss of Lilley’s much loved and admired brother, Frank, unremittingly tragic. China Hands is a fascinating memoir of America in Asia, Asia itself, and one especially capable American’s personal history.Read more
£17.30£30.40 -
Comparative Government and Politics
Offering a comprehensive introduction to the comparison of governments and political systems, this new edition helps students to understand not just the institutions and political cultures of their own countries but also those of a wide range of democracies and authoritarian regimes from around the world.This new edition offers:
-A revised structure to aid navigation and understanding
-New learning features, ‘Using Theory’ and ‘Exploring Problems’, designed to help students think comparatively
-Empirical global examples, with increased coverage of non-Western scholarship and analyses
-Coverage of important contemporary topics including: minorities; LGBTQ+ issues; identity politics; women in politics; political trust; populism; Covid-19.Featuring a wide range of engaging learning features, this book is an essential text for undergraduate and postgraduate courses on Comparative Politics, Comparative Government, Introduction to Politics and Introduction to Political Science.
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£19.40 -
1000 Design Classics
The most innovative, iconic, and influential products ever designed – from 1663 to the present day
Originating from the highly acclaimed and groundbreaking three-volume Phaidon Design Classics, this new book presents 1,000 of the world’s greatest objects in one large-format volume – from everyday items by anonymous creators to lauded pieces by the likes of Charles and Ray Eames, Charlotte Perriand, Dieter Rams, Richard Sapper, Hans J. Wegner, and Florence Knoll.
Carefully revised to bring every detail up to date, and with the addition of 100 new items that highlight designers from a diverse variety of backgrounds (including a greater number of female designers) and products from the last 15 years, this collection of the world’s greatest product design is more comprehensive, compelling – and relevant – than ever before.
The book showcases celebrated names alongside the new stars of modern design, including Le Corbusier, Alvar and Aino Aalto, Isamu Noguchi, Ronan and Erwan Bouroullec, Lani Adeoye, Faye Toogood, and Lindsey Adelman. Each entry is accompanied by beautiful imagery and a detailed description that offers a rich insight into the product, its history, and its maker, from the renowned Tulip Chair by Eero Saarinen to the much-loved Bird Zero e-scooter.
This handsome book is the perfect reference guide for design enthusiasts, industry professionals, and all those interested in the creative process.
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£49.30£66.501000 Design Classics
£49.30£66.50 -
Arrows of Desire: Films of Michael Powell and Emeric Pressburger
Michael Powell and Emeric Pressburger formed one of the greatest creative partnerships in the history of British cinema – The Archers. Their films were often controversial – Churchill tried to suppress the release of “The Life and Death of Colonel Blimp”. Later, “The Red Shoes” and “The Tales of Hoffman” startled and enchanted cinema audiences with their use of colour, form amd music. However, in the last ten years the magic, poetry and passion of their work has been acknowledged around the world and they are firmly in the pantheon of film masters. This book is a comprehensive analysis of their films and is a useful guide to their work.Read more
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Forensic Accounting and Fraud Investigation for Non-Experts
Fully revised, the proven primer on forensic accounting with all-new casesA must-have reference for every business professional, Forensic Accounting and Fraud Investigation for Non-Experts, Third Edition is a necessary tool for those interested in understanding how financial fraud occurs and what to do when you find or suspect it within your organization. With comprehensive coverage, it provides insightful advice on where an organization is most susceptible to fraud.
- Updated with new cases and new material on technology tools in forensic accounting
- Covers the core accounting, investigative, and legal aspects of forensic accounting for professionals new to the field
- Covers investigative and legal issues along with accounting schemes
Written by a team of recognized experts in the field of forensic accounting, Forensic Accounting and Fraud Investigation for Non-Experts, Third Edition is essential reading for accountants and investigators requiring the most up-to-date methods in dealing with financial fraud within their organizations.
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£45.60 -
World Politics since 1989
1989 ushered in a new age of freedom and prosperity. Thirty years later, the golden era is over. What went wrong? How did the age of globalization – of growing connectivity, affluence, and growth – give way?
Jonathan Holslag navigates through the calm seas and rip tides of global politics from the Cold War to Russia’s invasion of Ukraine. He tells a story of faltering momentum and squandered opportunities that explains how the West’s sources of strength were lost to rising consumerism, unbalanced trade, and half-hearted diplomatic engagement. All the while, other powers, like China and Russia, grew stronger. With his trademark verve, Holslag untangles the threads of this story to reveal that it was not so much the ambition of China, the cunning of Putin, or the greed of African strongmen that led the world into this dark place; it was the failure of the West to listen to its people, to show clear leadership, and reinvent itself, in spite of ample evidence that things were going awry.
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£13.70£17.10World Politics since 1989
£13.70£17.10 -
Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990
Temperance advocates believed they could eradicate alcohol by persuading consumers to avoid it; prohibitionists put their faith in legislation forbidding its manufacture, transportation, and sale. After the repeal of the Eighteenth Amendment, however, reformers sought a new method of attack – targeting advertising. In “Advertising Sin and Sickness”, Pamela E. Pennock documents three distinct periods in the history of the national debate over the regulation of alcohol and tobacco marketing. Tracing the fate of proposed federal policies, she introduces their advocates and opponents, from politicians and religious leaders to scientists and businessmen. In the 1950s, the Woman’s Christian Temperance Union and other religious organizations joined hands in an effort to ban all alcohol advertising. They quickly found themselves at odds, however, with an increasingly urbane mainstream American culture. In the 1960s, moralists took backstage to consumer activists and scientific authorities in the campaign to control cigarette advertising and mandate labeling. Secular and scientific arguments came to dominate policy debates, and the controversy over alcohol marketing during the 1970s and 1980s highlighted the issues of substance abuse, public health, and consumer rights. The politics of alcohol and tobacco advertising reflect profound cultural dilemmas about consumerism and private enterprise, morality and health, scientific authority and the legitimate regulation of commercial speech. Today, the United States continues to face difficult questions about the proper role of the federal government when powerful industries market potentially harmful but undoubtedly popular products.Read more
£31.20 -
Unlocking the World of British Sign Language: A Visual Language of Expression and Inclusion
Unlocking thе World of British Sign Languagе: A Visual Languagе of Exprеssion and Inclusion is a comprеhеnsivе and еnlightеning еxploration of thе rich tapеstry of British Sign Languagе (BSL). This mеticulously craftеd book is dеsignеd to еmpowеr rеadеrs with a profound undеrstanding of BSL, еnsuring thеy not only grasp thе languagе but also thе cultural nuancеs that undеrpin it.
Within thе pagеs of this book, rеadеrs will еmbark on a journеy through thе mеsmеrizing world of BSL, dеlving into its history, structurе, and thе intricaciеs of еffеctivе communication through sign. Thе book includеs:
1. Foundations of BSL: A dеtailеd introduction to thе history and significancе of British Sign Languagе, providing a solid grounding for lеarnеrs.
2. Linguistic Insights: In-dеpth еxploration of BSL’s grammatical and syntactical fеaturеs, making it accеssiblе to both bеginnеrs and advancеd lеarnеrs.
3. Practical Vocabulary: A vast array of signs and phrasеs, from еvеryday convеrsation to spеcializеd tеrminology, to facilitatе еffеctivе communication.
4. Cultural Contеxt: An undеrstanding of Dеaf culturе and thе nuancеs of communication, еnsuring a wеll-roundеd apprеciation of BSL.
5. Inclusivе Lеarning: This book is dеsignеd to bе an inclusivе rеsourcе, suitablе for sеlf-lеarnеrs, еducators, and profеssionals sееking to еnhancе thеir communicativе abilitiеs.
Thе bеnеfits of Unlocking thе World of British Sign Languagе arе manifold. By dеlving into thе world of BSL through this comprеhеnsivе guidе, rеadеrs will:
Enhancе Communication: Acquirе thе skills nеcеssary to communicatе with Dеaf individuals, fostеring inclusion and brеaking down communication barriеrs.
Cultural Apprеciation: Gain insights into Dеaf culturе, promoting cultural sеnsitivity and rеspеct.
Carееr Advancеmеnt: Opеn up nеw carееr opportunitiеs by adding BSL proficiеncy to your skill sеt.
Pеrsonal Growth: Embark on a journеy of sеlf-improvеmеnt, broadеning your horizons and еmbracing a uniquе form of еxprеssion.
This book is a valuablе rеsourcе for anyonе sееking to lеarn, undеrstand, and mastеr British Sign Languagе. It is not mеrеly a book; it is a kеy to unlocking a world of еxprеssion and inclusion. Whеthеr you arе a studеnt, profеssional, or an individual intеrеstеd in еnriching your lifе through communication and cultural apprеciation, Unlocking thе World of British Sign Languagе is thе indispеnsablе guidе that will hеlp you achiеvе your goals. Invеst in this book, and you’ll find thе doors of a vibrant and inclusivе world opеning bеforе you.
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£7.60 -
British Sign Language For Beginners: Learn the basics of British Sign Language in 4 weeks
Welcome to the comprehensive guide for learning British Sign Language! Our beginner’s guide is designed to help you learn the fundamentals of BSL in just four weeks. With this guide, you’ll be able to communicate effectively with the Deaf community and expand your understanding of their culture.
Our expert instructors will guide you through the course, teaching you the basics of BSL vocabulary, grammar, and syntax. You’ll learn essential phrases and expressions for everyday communication, as well as more advanced topics like emotions, time and date, and travel and transportation.
In addition to the comprehensive lessons, you’ll have access to a range of interactive exercises and quizzes to reinforce your learning. Plus, you’ll have the opportunity to practice with others and join a BSL community to continue your journey.
This course is perfect for anyone interested in learning a new language and expanding their cultural horizons. No prior knowledge of sign language is required, making it accessible to all beginners. By the end of the course, you’ll be confident in your ability to communicate using BSL and ready to take your skills to the next level.
Don’t just take our word for it; see what our students have to say about our course! Join us now and start your journey towards becoming proficient in British Sign Language.
What are you waiting for? …Click the BUY button to get a copy nowRead more
£11.70 -
Chinese Among Others: Emigration in Modern Times (State & Society in East Asia)
In this book, distinguished historian Philip A. Kuhn tells the remarkable five-century story of Chinese emigration as an integral part of China’s modern history. Although emigration has a much longer past, its ‘modern’ phase dates from the sixteenth century, when European colonialists began to collaborate with Chinese emigrants to develop a worldwide trading system. The author explores both internal and external migration, complementary parts of a far-reaching process of adaptation that enabled Chinese families to deal with their changing social environments. Skills and institutions developed in the course of internal migration were creatively modified to serve the needs of emigrants in foreign lands. As emigrants, Chinese inevitably found themselves ‘among others.’ The various human ecologies in which they lived have faced Chinese settlers with a diversity of challenges and opportunities in the colonial and postcolonial states of Southeast Asia, in the settler societies of the Americas and Australasia, and in Europe. Kuhn traces their experiences worldwide alongside those of the ‘others’ among whom they settled: the colonial elites, indigenous peoples, and rival immigrant groups that have profited from their Chinese minorities but also have envied, feared, and sometimes persecuted them. A rich selection of primary sources allows these protagonists a personal voice to express their hopes, sorrows, and worldviews. The post-Mao era offers emigrants new opportunities to leverage their expatriate status to do business with a Chinese nation eager for their investments, donations, and technologies. The resulting ‘new migration,’ the author argues, is but the latest phase of a centuries-old process by which Chinese have sought livelihoods away from home.Read more
£23.80 -
Warner Bros.: 100 Years of Storytelling
In this official centennial history of the greatest studio in Hollywood, unforgettable stars, untold stories, and rare images from the Warner Bros. vault bring a century of entertainment to vivid life.
The history of Warner Bros. is not just the tale of a legendary film studio and its stars, but of classic Hollywood itself, as well as a portrait of America in the last century. It’s a family story of Polish-Jewish immigrants-the brothers Warner-who took advantage of new opportunities in the burgeoning film industry at a time when four mavericks could invent ways of operating, of warding off government regulation, and of keeping audiences coming back for more during some of the nation’s darkest days.
Innovation was key to their early success. Four years after its founding, the studio revolutionized moviemaking by introducing sound in The Jazz Singer (1927). Stars and stories gave Warner Bros. its distinct identity as the studio where tough guys like Humphrey Bogart and strong women like Bette Davis kept people on the edge of their seats. Over the years, these acclaimed actors and countless others made magic on WB’s soundstages and were responsible for such diverse classics as Casablanca, A Streetcar Named Desire, A Star Is Born, Bonnie & Clyde, Malcolm X, Caddyshack, Purple Rain, and hundreds more.It’s the studio that put noir in film with The Maltese Falcon and other classics of the genre, where the iconic Looney Tunes were unleashed on animation, and the studio that took an unpopular stance at the start of World War II by producing anti-Nazi films. Counter-culture hits like A Clockwork Orange and The Exorcist carried the studio through the 1970s and ’80s. Franchise phenomena like Harry Potter, the DC universe, and more continue to shape a cinematic vision and longevity that is unparalleled in the annals of film history. These stories and more are chronicled in this comprehensive and stunning volume.
Copyright © 2023 Warner Bros. Entertainment Inc.
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£28.30£33.30Warner Bros.: 100 Years of Storytelling
£28.30£33.30 -
BBC Proms 2024 (BBC Proms Guides)
The BBC Proms is the world’s biggest and longest-running classical music festival and one of the jewels in the crown for the BBC. Held every summer at the Royal Albert Hall in London and across the UK, it is one of the strongest brand names in the music world and attracts a glittering array of artists and orchestras from the UK and around the world. Whether you’re a first-time visitor or an experienced Prommer, watching at home or listening on radio or online, the BBC Proms Guide is an excellent companion to the festival, which you can treasure and return to in years to come.
Filled with concert listings and articles by leading writers, the BBC Proms Guide offers an insight into the performers and repertoire, as well as thought-provoking opinion pieces about music, musicians and music-making.
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£9.50 -
Public Net Worth: Accounting – Government – Democracy
As individuals, we depend on the services that governments provide. Collectively, we look to them to tackle the big problems – from long-term climate and demographic change to short-term crises like pandemics or war. Funding this activity, and managing the required finances sustainably, is difficult – and getting more so.
But governments don’t provide – or use – basic financial information that every business is required to maintain. They ignore the value of public assets and most liabilities. This leads to inefficiency and bad decision-making and piles up problems for the future.
Governments need to create balance sheets that properly reflect assets and liabilities, and to understand their future obligations and revenue prospects. Net Worth – both today and for the future – should be the measure of financial strength and success.
Only if this information is put at the centre of government financial decision-making can the present challenges to public finances around the world be addressed effectively, and in a way that is fair to future generations.
The good news is that there are ways to deal with these problems and make government finances more resilient and fairer to future generations.
The facts, and the solutions, are non-partisan, and so is this book. Responsible leaders of any political persuasion need to understand the issues and the tools that can enable them to deliver policy within these constraints.
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£31.30 -
Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.
The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.
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£49.20£69.40Advertising Creative: Strategy, Copy, and Design
£49.20£69.40 -
Advertising and the Mind of the Consumer: What works, what doesn’t and why
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work – or misfire – and why.
Advertising and the Mind of the Consumer is not just a ‘how to’ book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
‘Essential reading for all practitioners and everyone interested in how advertising works .’ – John Zeigler, DDB Worldwide.
‘Finally, a book that evades the ‘magic’ of advertising and pins down the psychological factors that make an ad succesful or not. It will change the way you advertise and see ads.’ – Ignacio Oreamuno, President, ihaveanidea.org
‘. reveals the secrets of effective advertising gleamed from years of sophisticated advertising research. It should be on every manager’s bookshelf.’ – Lawrence Ang, Senior Lecturer in Management, Macquarie Graduate School of Management
‘Breakthrough thinking. I have been consulting in the advertising business and have taught graduate level advertising courses for over 20 years. I have never found a book that brought so much insight to the advertising issues associated with effective selling.’ – Professor Larry Chiagouris, Pace University
‘Puts the psyche of advertising on the analyst’s couch to reveal the sometimes surprising mind of commercial persuasion.’ – Jim Spaeth, Former President, Advertising Research Foundation
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£30.80 -
Online Radio: a Guide for Broadcasters and Listeners
Online Radio is the quickest growing broadcast medium with over 110,000 stations being freely audible around the world. This book explores how radio developed and how the birth of digital made digital transmission via the internet a viable way for new radio broadcasters to get traction. The book identifies some of the pioneers who made online radio possible, despite the strenuous efforts of the established stations to suppress all new media.A technical chapter on digital technology explains radio waves, bands and then how audio could be sliced to make it easier to transmit digitally. The needs to get an online radio station on the air are explored with a look at the essential studio equipment, and a hard look at business plans. Funding online radio is discussed and various new forms of revenue that are already revolutionising the medium.
Of interest to anyone in the media, this book is about the FUTURE of broadcasting, which looks certain to include
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£18.00 -
FACEBOOK ADVERTISING: Guide For Beginners To Increase Your Sales in 10 Steps and Become Influencer. Use Facebook ADS, Groups and Live Broadcast For Your Business Strategy in…
What are the best Facebook Marketing Tips?
What is the Secret to Building Successful Facebook Ads?
How do Millions of People Earn Money Using Facebook?
If you want to take your business on heights with Facebook Ads then keep reading…
Your customer never stop to Use this Awesome Book!
Social media has become an integral part of business growth today!
If your business does not have a presence on Social Media, you are losing a big chunk of business.
No matter the size of your business,you should be active on social media.
◆ Some statistics:
FaceBook accounts for more than 9% of digital advertising and 18.4% of the global mobile digital advertising. 92% of social marketers are using FaceBook for advertising. Businesses are paying 122% more per advertisement unit on FaceBook than they did just a year ago.
But the question is …. Do Facebook Ads Really Work?
Yes! If targeted properly, Facebook Ads are worth the investment.
Understanding how to leverage Facebook ads effectively is now more important than ever.
Since it is a part of almost every successful social media strategy, it is vital to know how your posts can be seen by the right consumers at the right time.
The number one step that you as an advertiser should take is to identify the goal of your ad campaign.
Do you want to?
– Drive relevant traffic to your site?
– Generate more leads?
– Encourage users to interact with your page?
– Secure more sales?
– Expand your brand’s reach?
✓ Now you know the answer to “do Facebook ads work”?
Yes, and there’s absolutely no doubt about it.
You don’t have to be an expert to start advertising on Facebook.
This Complete Guide to Facebook Advertising covers such topics as:
- Everything about Facebook Pages
- Marketing is a two-way street
- Pre-selling your audience
- Improve, Test, Grow, and Monetize
- Analyzing and Retargeting
- Maximizing Organic Reach on Facebook
- Using the Pixel to improve Ad Targeting
- Common mistakes and How to Avoid Them… AND MORE!!!
Are you still thinking?
Buy it NOW and let your customers get addicted to this amazing book
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£19.10£21.80 -
The Advertising Handbook (Media Practice)
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.
This Fourth Edition explores the growing significance of:
- the influence of ‘Big Data’ and automation in digital advertising;
- tracking and profiling users across digital communications for targeted and personalised marketing communications;
- the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;
- the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and
- the complex profile of consumer behaviour that produces new challenges for brands and branding.
Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
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£36.80 -
Drawn to Drink: Fifty Years of the Advertising and Illustration of Drinks (50 Years)
A miscellany of illustrations for advertisements, leaflets, posters, articles, and books on drinks – both alcoholic and non-alcoholic.Read more
£9.20£9.50 -
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:
- Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life
- A new chapter on International Advertising addressing the challenges of managing a global campaign
- Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples
- New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics
Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.
Online resources include PowerPoint slides and a test bank.
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£34.20 -
A History of Advertising: The First 300,000 Years
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.
This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.
Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.
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£96.90 -
Sustainable Advertising: How Advertising Can Support a Better Future
Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.
Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.
From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.
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£30.40 -
Recognition in the Age of Social Media
The desire to be recognized is a basic human trait. In contemporary society, social media platforms play a key role in defining how processes of recognition take shape. To post, to like, or to comment have become daily practices of expressing individual recognition. On the one hand, social media platforms make it easier for individuals to be visible and to be recognized; on the other hand, they control the structure of these dynamics.
This timely and original book reflects on processes of recognition on social media platforms. Revisiting traditional discussions on recognition theory, Bruno Campanella investigates how the field of media and communication has used the concept and poses new questions raised by the omnipresence of social media. He argues that existing work does not fully explore the impact of platforms on contemporary processes of recognition. Individuals must learn new skills to make themselves visible online, but how to achieve this changes as a consequence of the role played by platforms: what is seen depends on decisions taken by their algorithms, which impacts how individuals and social groups are valued in society.
Recognition in the Age of Social Media is a key contribution to the field, and a must-read for students and scholars of media and communication, sociology, and politics.
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£15.20 -
Social Media in an English Village: (Or how to keep people at just the right distance) (Why We Post)
Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
He explores the consequences of social media for groups ranging from schoolchildren through to the patients of a hospice, and he compares these connections to more traditional forms of association such as the church and the neighbourhood. Above all, Miller finds an extraordinary clash between new social media that bridges the private and the public domains, and an English sensibility that is all about keeping these two domains separate.
Praise for Social Media in an English Village
‘The book has definitely lived up to my expectations and changed the way I think about social media. … a truly illuminating and recommendable [reading] experience.’
New Horizons in English Studies‘This fine study is located in anthropology, and there
will therefore be some jarring interpretations for scholars in internet,
media, communication and cultural studies. This disciplinary dissonance
is productive and potent. The concept of “polymedia” proposed
throughout the book will hold a currency far beyond this monograph and
series. This concept describes how a network of social media platforms
is used to build a communication system. Further, the key and
under-recognised change in social media in the past five years – the
intensification of visuality in social media through Instagram and
Snapchat – is handled well. Miller also captures the social function of
mobile phone cameras: “Taking a photograph has become rather like
holding a drink – a key mode by which everyone acknowledges how much fun
they are having.” …Delicately textured case studies entwine around
this local study, such as the use of social media for people with
terminal illnesses and resident in hospices. Patients can continue
conversations with family and friends, particularly with the use of a
webcam to offer (digital) face to (digital) face support. Miller’s rich
research unearths how the local use of digital media reveals
opportunities, strategies and challenges for guarding and freeing the
spaces between public and private communication.’
Times Higher Education‘This thought-provoking publication will appeal to both the curious layperson and media scholars, no doubt igniting introspection about our own use of social media.’
LSE Review of Books‘Based on rich ethnographic data, the book offers vivid examples of the ground-breaking discoveries made in digital anthropology in the past two decades. Miller – a recognised pioneer in this field of study – is profoundly concerned not only with the change that social media have brought to people’s lives but also the change that people make through and with social media. By situating social media in the practices and socialities of people in a particular locality, this highly readable book achieves both empirical and theoretical depth and offers a valuable piece of social science literature for students and scholars interested in social media as ways of attaining ever new possibilities of human experience and social life.’
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(Not) Getting Paid to Do What You Love: Gender and Aspirational Labor in the Social Media Economy
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid workProfound transformations in our digital society have brought many enterprising women to social media platforms―from blogs to YouTube to Instagram―in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands.
Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”―and stand out among freelancers, temps, and gig workers―Duffy asks us all to consider the stakes of not getting paid to do what you love.Read more
£16.10£17.10 -
A Social History of the Media
The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media history today, and a new eighth chapter surveys the revolutionary media developments of the twenty-first century, including in particular the rise of social and participatory media and the penetration of these technologies into every sphere of social and private life.
Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.
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£18.00 -
I’m Rich, You’re Poor: How to Give Social Media a Reality Check
The world is full of books about how to be rich. This is not one of them.
Today, many of us are feeling the pinch – and being bombarded with portrayals of social media ‘perfection’ is making that pinch feel more like a punch.
We may know that social media – with all its billionaires and beauty queens – is just a highlight reel. So why is it still making most of us feel so low?
Comedian Shabaz Ali wants to help you see the funny side of social media again. Because while it looks nice to live up in an ivory tower, this book reminds us that it is much more fun to be part of the baying mob that surrounds it.
This laugh-out-loud deep-dive into social media’s ridiculously rich, will help you love your own penny-pinched, rough-around-the-edges, extraordinarily ordinary life.
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Social Media Marketing Specialist Coloring Book. Funny Unique Snarky Adult Coloring Book of Creative Supportive Quotes for Advertising Agency Coworker … Idea for Appreciation….
Are you looking for a gift which is perfect for Marketer or Advertiser? Want to relax from the stress of a marketing job?
Packed with stunning, high-quality illustrations, this unique marketer coloring book features detailed images with a wide range of motivational, humorous comments and sayings about sales and customer service.
It is designed to provide hours of coloring enjoyment, as well as help you practice mindfulness and relieve anxiety. It features relatable and hilarious phrases which all marketing coworker will agree with! Phrases include:
- My accountant asked me “What’s your net pay?” So I said, “About 2 cents per click.
- I made a joke about organic reach on Facebook… nobody got it.
- Advertising Manager Definition: someone who does precision guesswork based on unreliable data provided by those of questionable knowledge.
It is a perfect gift for coworkers and managers to thank them for their dedication and endless patience. And it also helps sparkle your creativity and experience the benefits of mindfulness.
In this book, you will find:
- All pictures are printed on high-quality paper
- You can use pencil, pen, or marker without the worry of bleed-through
- Single-sided coloring pages to prevent bleed-through and allow you to easily remove and frame your favorites
- A combination of simple and intricate designs to accommodate every skill level
- And hours upon hours of coloring enjoyment and meditative relaxation
- A great gift for Birthdays, Christmas or other Festivals. Give your friend a present that will surprise them
This book makes a fantastic funny gift idea for a marketer or advertising agent. So if you have a family member or friend who works in a marketing company, they will be sure to love this adult coloring book!
Buy now and start coloring today!
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Social Media: A Critical Introduction
Never look at social media the same way again.Social media are an integral part of contemporary society. From news and politics to language and everyday life, they have changed the way we communicate, use information and understand the world. So we have to ask critical questions about social media. We have to dig deeper into issues of ownership, power, class and (in)justice.
This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The revised and expanded
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£27.50£30.40Social Media: A Critical Introduction
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Influenced: The Impact of Social Media on Our Perception
Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there.
Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?
As “Dr. Brian” Boxer Wachler―one of the world’s most esteemed authorities on human perception―reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us― and even how we react to stimuli. One might think that a “Like” is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others―often people we don’t know.
Influenced unpacks what happens to our brains and our behaviors each time we click “Like”; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.
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£18.70£20.90 -
SEO For 2023: Search Engine Optimization Made Easy
2023 Updated Edition and teaches you SEO Plain English.
Includes coverage of the new Google Seach Console, Google Analylics 4
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization- Learn quickly how to optimize your website.
- Learn back-end and on page tactics to build a website search engines love.
- Master link building.
- Learn what you need to master off site to make your website stand out on search engines.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Includes how to incorporate PPC in to you website, anaytics, AdWords, and AdCenter.
- Learn what not to do and how to get reinstated with Google if you are band or have bad backlinks.
- Learn SEO design tactics the “Pros” use and learn from the foremost SEO pro!
- Learn how to analyse performance and change your website to fix issue.
- This book also includes two chapters on digital marketing to help give you the edge in social media and standing out on the web.
SEO of 2023 is for Search Engine Optimization Beginners and SEO Expert.
- Sean Odom has written 14 books on SEO since 2008 and sold over 11 million copies.
- The author runs WebSEOPros.com and has help from several employees who worked for Google and other search engines and have made tools dedicated to determining search engine algorithm changes and search engine results in realtime.
- Easy to undertand and follow steps in each chapter. It takes you from beginner to advanced and give you notes, tips and warnings throughout each chapter.
- Got questions? Sean loves to answer them. His email address is in every book.
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£10.20 -
Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic
Get beyond the basics and see how modern-day users are reimaging the SEO process
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
- General education on SEO and organic content marking
- Understanding which search engines to focus on
- How SEO and content can solve business problems
- Building a new brand through SEO and content
- Identifying who your true competitors are
- Which Analytics reports you should be regularly monitoring
- How to establish research channels that can inform your business initiatives
- Building personas and audience purchase journeys
- Prioritizing locations, demographics and countries
- What needs to be in place to maximize free traffic levels to your brands assets
- Understanding all the key tasks and attributes for an effective content program
- Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
- Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
- Calculating ROI for SEO and Content initiatives
- Small business marketing via content and SEO and having the right small business mindset for success
- Website and content design considerations (accessibility, principles of marketing)
- Optimizing for the future and looking at other search venues
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- Amazon Optimization
- YouTube Optimization
- App Store Optimization (ASO)
- Podcast Optimization
- Optimizing Blogs and other off-site content
- Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
- How to build an optimization path and programs that drive results and manage risks
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
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£26.30£33.20 -
The Narrative Gym for Politics: Introducing the ABT Framework for Political Communication and Messaging
Introducing the ABT (And, But, Therefore) narrative framework; a simple three-word tool for political communications and messaging that cuts through the noise of today’s information-saturated society. It is powerful AND may seem obvious, BUT most of your opponents don’t know how to use it, THEREFORE … let us fill you in on this secret little communications weapon.Read more
£6.30 -
Stoicism For Dummies
The philosophy that will help you become more resilient in the face of life’s challenges
Stoicism For Dummies will teach you the basic principles of stoic philosophy and show you how it can help you navigate the ups and downs of life. We all face challenges and setbacks, and, if we have the right mindset, we can sail through them with ease. This book offers a comprehensive look at Stoic philosophy, uncovering its strengths and attractions and shedding light on its limitations, both in the ancient world where it was developed, and in our world today. Learn how you can apply stoic principles for personal growth and better living, and how you can adapt this philosophical outlook to your unique circumstances. Written in terms anyone can understand, this friendly Dummies guide helps you understand stoicism, and also apply it in your life.
- Understand the basics of stoic philosophy, including virtues and practices
- Learn how to keep calm and carry on when life throws you curveballs
- Apply stoic principles to improve your relationships and quality of life
- Discover the history of stoicism and how its principles can apply to today’s world
This book is great for anyone who wants to learn more about stoicism and its benefits.
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£16.60£18.00Stoicism For Dummies
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Labour’s Civil Wars: How infighting has kept the left from power (and what can be done about it)
Includes a new chapter on Starmer’s Labour Party and whether the unity of purpose and vision will last until a general election and thereafter.
The biblical adage that ‘if a house be divided against itself, that house cannot stand’ remains sound theological advice. It is also essential counsel for any political party that aspires to win elections. When a party is riven with division people do not know what it stands for.
Though both major parties have been subject to internal conflict over the years, it is the Labour Party which has been more given to damaging splits. The divide exposed by the Corbyn insurgency is only the most recent example in a century of destructive infighting. Indeed, it has often seemed as though Labour has been more adept at fighting itself than in defeating the Tory party.
This book examines the history of Labour’s civil wars and the underlying causes of the party’s schisms, from the first split of 1931, engineered by Ramsay MacDonald, to the ongoing battle for the future between the incumbent Keir Starmer, and those who fundamentally altered the party’s course under its predecessor, Jeremy Corbyn.
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£11.20£12.30
