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Sustainable Advertising: How Advertising Can Support a Better Future
Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.
Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.
From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.
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Swimming with Seals
A book about intense physical and personal experience, narrating how Victoria Whitworth began swimming in the cold waters of Orkney as a means of escaping a failing marriage.
This is a memoir of intense physical and personal experience, exploring how swimming with seals, gulls and orcas in the cold waters off Orkney provided Victoria Whitworth with an escape from a series of life crises and helped her to deal with intolerable loss.
It is also a treasure chest of history and myth, local folklore and archaeological clues, giving us tantalising glimpses of Pictish and Viking men and women, those people lost to history, whose long-hidden secrets are sometimes yielded up by the land and sea.
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£7.50£8.50Swimming with Seals
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Taliban: Militant Islam, Oil and Fundamentalism in Central Asia
“The standard work in English on the Taliban” (Christopher de Bellaigue, New York Review of Books) and its impact on Afghanistan
A #1 NEW YORK TIMES BESTSELLER
“Indispensable.”—Steve Wasserman, Los Angeles Times Book Review
“An excellent political and historical account of the movement’s rise to power.”—Katha Pollitt, Nation
“[A] valuable and informative work.”—Richard Bernstein, New York Times
Ahmed Rashid, called “Pakistan’s best and bravest reporter” by Christopher Hitchens, brings the shadowy world of the Taliban and its impact on Afghanistan and the Middle East and Central Asia into sharp focus in this modern classic. Rashid offers an authoritative account of the Taliban’s rise to power, its role in oil and gas company decisions, and the effects of changing American attitudes toward the Taliban. He also describes the new face of Islamic fundamentalism and explains why Afghanistan has become the world center for international terrorism.In this updated edition, Rashid examines how the Taliban regained its strength; how and why the Taliban spread across Central Asia; how the Taliban helped Al’Qaida’s spread into Europe, North Africa, the Middle East, and the Far east; and more.
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Talking Hands: What Sign Language Reveals About the Mind
Documents life in a remote Bedouin village in Israel whose residents communicate through a unique method of sign language used by both hearing and non-hearing citizens, in an account that offers insight into the relationship between language and the human mind. 35,000 first printing.Read more
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Teacher Assistant Gifts: Blank Lined Notebook Journal Diary Paper, a Funny and Appreciation Gift for Teacher Assistant to Write in (Volume 2)
A Wonderful Gift for Teacher Assistant!
This notebook/journal would make a great, memorable and useful gift for Teacher Assistant.
Show your awesome Teacher Assistant friends how much you appreciate their hard work with this notebook/journal.
This is a perfect notebook for taking notes, journaling, organizing, writing and brainstorming.
Features:
- 6”x9” notebook/journal, perfect size for your desk, backpack, school, home or work.
- 120 pages of high quality paper.
- Premium matte cover design
- It can be used as a journal, notebook, diary, planner or just a composition book for school and work.
- Perfect for gel pen, ink or pencils.
- It will make a great gift for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.
Your friends will appreciate this thoughtful notebook/journal.
Get it today and give your friends something practical and memorable!
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Teaching Tenses: Ideas for Presenting and Practising Tenses in English
A comprehensive analysis of form and function, with suggestions for presentation and practice of structures in context and a review of common learner errors for each tense. Contains photocopiable material.Read more
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The 48 Laws Of Power: Robert Greene (The Modern Machiavellian Robert Greene)
THE MILLION COPY INTERNATIONAL BESTSELLER
‘If power is your ultimate goal, this is the book you need’ The Times
Amoral, cunning, ruthless, and instructive, this piercing work distils three thousand years of the history of power into forty-eight well-explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.
Some laws require prudence (“Law 1: Never Outshine the Master”), some stealth (“Law 3: Conceal Your Intentions”), and some the total absence of mercy (“Law 15: Crush Your Enemy Totally”), but like it or not, all have applications in real-life situations.
Illustrated through the tactics of Queen Elizabeth I, Henry Kissenger, P T Barnum, and other famous figures who have wielded – or been victimised by – power, these laws will fascinate any reader interested in gaining, observing or defending against ultimate control.
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The 5 Giants of Advertising
The history of advertising is detailed here through five of the world’s most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy’s bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.Read more
£18.90The 5 Giants of Advertising
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The A-Z of Victorian Crime
Few things are more evocative of Victorian Britain than its criminals; they are, together with railways, gas lamps and swirling fog, vital ingredients in any Victorian melodrama. The truth, however, was often stranger, more thrilling and more horrifying than fiction. In this book, four eminent crime historians reveal the realities of this aspect of Victorian life, illuminating not just the criminals and their victims, but also the policemen, forensic scientists and others who rubbed shoulders with the nineteenth-century underworld. Notorious crimes – the Road Hill Murder, the Balham Mystery and Jack the Ripper – stand alongside long-forgotten, neglected cases; the most shocking and terrifying cases appear next to everyday horrors, some stunning and some merely sad. This unique work of reference deserves a place on every true crime reader’s bookshelf.Read more
£9.60£10.40The A-Z of Victorian Crime
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The Absorbent Mind
Maria Montessori was an Italian physician and educator best known for the philosophy of education that bears her name, and her writing on scientific pedagogy. Her educational method is in use today in public and private schools throughout the world. In 1947 she returned to India and gave courses in Adyar and Ahmedabad. These courses led to the book The Absorbent Mind, in which Montessori described the development of the child from birth onwards and presented the concept of the Four Planes of Development.Read more
£0.50The Absorbent Mind
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The Acting Journal for Teens: Guided Journal to Help Young Actors Develop Character, Break Down Scenes & Memorize Faster
This 100-page notebook features:
- 100 Guided, Introduction to Acting Sheets
- Character Development- “I am” Sheets
- Script Breakdown- Moment Before, Goal, Other & Tactic Sheets
- Memorization Tips- Intro to Nitwitting Sheets
- 6″ x 9″ size – big enough for your writing and small enough to take with you
This notebook can be used for character development, script & scene breakdown, memorizing lines faster, and more. Use it as a personal introduction to the character you are needing to bring to life. This guided notebook allows you to become one with your character.
As an aspiring actor, memorizing your lines in a short amount of time is vital for success. Writing, instead of typing or texting, increases your chances of remembering what you need. The guided nitwit sheet can save you an incredible amount of time.
These notebooks also make wonderful gifts for anyone who is interested in becoming an actor, so get your inspiring creatives closer to ‘Action’ today!
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£6.80 - 100 Guided, Introduction to Acting Sheets
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The Advertising Handbook (Media Practice)
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.
This Fourth Edition explores the growing significance of:
- the influence of ‘Big Data’ and automation in digital advertising;
- tracking and profiling users across digital communications for targeted and personalised marketing communications;
- the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;
- the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and
- the complex profile of consumer behaviour that produces new challenges for brands and branding.
Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
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The Archaeology of South Asia: From the Indus to Asoka, c.6500 BCE–200 CE (Cambridge World Archaeology)
This book offers a critical synthesis of the archaeology of South Asia from the Neolithic period (c.6500 BCE), when domestication began, to the spread of Buddhism accompanying the Mauryan Emperor Asoka’s reign (third century BCE). The authors examine the growth and character of the Indus civilisation, with its town planning, sophisticated drainage systems, vast cities and international trade. They also consider the strong cultural links between the Indus civilisation and the second, later period of South Asian urbanism which began in the first millennium BCE and developed through the early first millennium CE. In addition to examining the evidence for emerging urban complexity, this book gives equal weight to interactions between rural and urban communities across South Asia and considers the critical roles played by rural areas in social and economic development. The authors explore how narratives of continuity and transformation have been formulated in analyses of South Asia’s Prehistoric and Early Historic archaeological record.Read more
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The Art and Science of Technical Analysis: Market Structure, Price Action, and Trading Strategies: 544 (Wiley Trading)
A breakthrough trading book that provides powerful insights on profitable technical patterns and strategiesThe Art and Science of Technical Analysis is a groundbreaking work that bridges the gaps between the academic view of markets, technical analysis, and profitable trading. The book explores why randomness prevails in markets most, but not all, of the time and how technical analysis can be used to capture statistically validated patterns in certain types of market conditions. The belief of the book is that buying and selling pressure causes patterns in prices, but that these technical patterns are only effective in the presence of true buying/selling imbalance.
The Art and Science of Technical Analysis is supported by extensive statistical analysis of the markets, which will debunk some tools and patterns such as Fibonacci analysis, and endorse other tools and trade setups. In addition, this reliable resource discusses trader psychology and trader learning curves based on the author’s extensive experience as a trader and trainer of traders.
- Offers serious traders a way to think about market problems, understand their own performance, and help find a more productive path forward
- Includes extensive research to validate specific money-making patterns and strategies
- Written by an experienced market practitioner who has trained and worked with many top traders
Filled with in-depth insights and practical advice, The Art and Science of Technical Analysis will give you a realistic sense of how markets behave, when and how technical analysis works, and what it really takes to trade successfully.
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The Art of Invective: Selected Non-Fiction 1953-94: Selected Non-Fiction 1953-1994
Dennis Potter (1935-94) was Britain’s leading television dramatist for almost thirty years and remains an inspiration to today’s programme makers, as a result of such ground-breaking work as Pennies from Heaven, Blue Remembered Hills and The Singing Detective. But he also engaged with his audience through reviews, journalism, interviews, broadcasts and speeches. The Art of Invective, the first collection of its kind, brings together some of his finest non-fiction work. Published to mark 80 years since Potter’s birth, this book includes his merciless television columns, penetrating literary criticism and angry writings on class and politics, as well as his sketches for Sixties satire shows including That Was the Week That Was. From Frost-Nixon to Coronation Street, David Hare to Doctor Who, Orwell to Emu, this collection shows Potter’s distinctive voice at its entertaining, thought-provoking and uncompromising best.Read more
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The Art of Kiki’s Delivery Service (Studio Ghibli Library)
A 13-year old girl sets off on a journey to become a witch. In the process, she learns how to be a woman. Based on the movie of the same name, this prestige format, lavishly illustrated hard-bound book gives fans a rare glimpse into the creative process of Academy Award-winning director Hayo Miyazaki.Read more
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The Art of My Neighbor Totoro (Studio Ghibli Library)
Eleven-year-old Satsuki and her sassy little sister Mei are overjoyed about moving into a historic country house with their dad – but the girls don’t realise what a delightful adventure awaits them there. While exploring their sprawling home and the beautiful rural area that surrounds it, Satsuki & Mei meet Granny, a sweet old woman, and her timid grandson Kanta. They also experience first hand the magic of the Soot Sprites, mysterious creatures that live in the walls, and discover a huge camphor tree that just might be enchanted…Read more
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The Art of Not Being Governed: An Anarchist History of Upland Southest Asia: An Anarchist History of Upland Southeast Asia (Yale Agrarian Studies Series)
For two thousand years the disparate groups that now reside in Zomia (a mountainous region the size of Europe that consists of portions of seven Asian countries) have fled the projects of the organized state societies that surround them – slavery, conscription, taxes, corvée labour, epidemics and warfare. This book, essentially an anarchist history, is the first-ever examination of the huge literature on state-making whose author evaluates why people would deliberately and reactively remain stateless. Among the strategies employed by the people of Zomia to remain stateless are physical dispersion in rugged terrain; agricultural practices that enhance mobility; pliable ethnic identities; devotion to prophetic, millenarian leaders; and maintenance of a largely oral culture that allows them to reinvent their histories and genealogies as they move between and around states. In accessible language, James Scott – recognized worldwide as an eminent authority in Southeast Asian, peasant, and agrarian studies – tells the story of the peoples of Zomia and their unlikely odyssey in search of self-determination. He redefines our views on Asian politics, history, demographics, and even our fundamental ideas about what constitutes civilization, and challenges us with a radically different approach to history that presents events from the perspective of stateless peoples and redefines state-making as a form of internal colonialism. This new perspective requires a radical reevaluation of the civilizational narratives of the lowland states. Scotts work on Zomia represents a new way to think of area studies that will be applicable to other runaway, fugitive communities, be they Gypsies, Cossacks, tribes fleeing slave raiders, Marsh Arabs, or San-Bushmen. Chosen as A Best Book of 2009, Jesse Walker, managing editor, Reason.Read more
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The Art of Protest: What a Revolution Looks Like
2023 WINNER OF THE BOLOGNA RAGAZZI AWARD!2022 WINNER OF THE BRITISH BOOK DESIGN & PRODUCTION AWARDS IN THE CHILDREN’S TRADE 9 TO 16 CATEGORY!
“Start making. Start being the change you want to see in this world.” – De Nichols
From the psychedelic typography used in ‘Make Love Not War’ posters of the 60s, to the solitary raised fist, take a long, hard look at some of the most memorable and striking protest artwork from across the world and throughout history. With an emphasis on design, analyse each artwork to understand how colour, symbolism, technique, typography and much more play an important role in communication, and learn about some of the most influential historical movements.
Tips and activities are also included to get you started on making some of your own protest art.
Guided by activist, lecturer and speaker De Nichol’s powerful own narrative and stunningly illustrated by a collaboration of young artists from around the world, including Diana Dagadita, Olivia Twist, Molly Mendoza, Raul Oprea and Diego Becas, Art of Protest is as inspiring as it is empowering.
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£12.10£16.10The Art of Protest: What a Revolution Looks Like
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The Art of War (Deluxe Hardbound Edition)
The Art of War, which was written more than 2,000 years ago by an enigmatic warrior-philosopher, is the most revered book on military strategy and tactics. It is more than simply a military manual; it also contains the secrets to success in life, which is why readers continue to find it to be relevant. Sun Tzu discusses in this book when and how to attack enemies in order to prevail in challenging circumstances, clarifies how to inspire soldiers and take advantage of tactical advantages, and emphasises the significance of discipline in leadership. In essence, he clarifies how to prevail in a mental match. This version describes Sun Tzu’s maxims in plain terms and is the most close to the original.Read more
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The Beautiful History: Football Club Badges Tell the Story of Britain
An informative, fun book for football fans of all ages – explore the fascinating story behind Britain’s football club badges.
From Premier League giants to non-league sides, The Beautiful History features over 100 clubs, with each badge coming alive to reveal the story behind it.
This book includes:
- Key historical events from the Battle of Hastings to the World Wide Web
- Quirky local stories including the origin of the Crufts dog show
- Eye-catching illustrations and over 60 full-colour spreads
- Fun activities, suggested places to visit, a football timeline and quiz
The Beautiful History is researched, written and designed by the authors of The Beautiful Badge, ‘Illustrated Book of the Year’ winner at the 2019 Sports Book Awards.
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£11.00£16.10 -
The Book of Chuang Tzu
The Book of Chuang Tzu draws together the stories, tales, jokes and anecdotes that have gathered around the figure of Chuang Tzu. One of the great founders of Taoism, Chaung Tzu lived in the fourth century BC and is among the most enjoyable and intriguing personalities in the whole of Chinese philosophy.Read more
£9.40£10.40The Book of Chuang Tzu
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The Book of Horror: The Anatomy of Fear in Film
‘… the definitive guide to what properly messes us up.’ ― SFX Magazine
‘Glasby anatomises horror’s scare tactics with keen, lucid clarity across 34 carefully selected main films – classic and pleasingly obscure. 4 Stars.’ ― Total FilmThe Book of Horror introduces you to the scariest movies ever made and examines what makes them so frightening.
Horror movies have never been more critically or commercially successful, but there’s only one metric that matters: are they scary? Back in the silent era, viewers thrilled at Frankenstein and Dracula. Today, the monsters may have changed, but the instinct remains the same: to seek out the unspeakable, ride the adrenaline rush and play out our fears in the safety of the cinema.
The Book of Horror focuses on the most frightening films of the post-war era – from Psycho (1960) to It Chapter Two (2019) – examining exactly how they scare us across a series of key categories. Each chapter explores a seminal horror film in depth, charting its scariest moments with infographics and identifying the related works you need to see.
Including references to more than 100 classic and contemporary horror films from around the globe, and striking illustrations from Barney Bodoano, this is a rich and compelling guide to the scariest films ever made.
The films:
Psycho (1960), The Innocents (1961), The Haunting (1963), Don’t Look Now (1973), The Exorcist (1973), The Texas Chain Saw Massacre (1974), Who Can Kill a Child? (1976), Suspiria (1977), Halloween (1978), The Shining (1980), The Entity (1982), Angst (1983), Henry: Portrait of a Serial Killer (1990), Ring (1998), The Blair Witch Project (1999), The Others (2001), The Eye (2002), Ju-On: The Grudge (2002), Shutter (2004), The Descent (2005), Wolf Creek (2005), The Orphanage (2007), [Rec] (2007), The Strangers (2008), Lake Mungo (2008), Martyrs (2008), The Innkeepers (2011), Banshee Chapter (2013), Oculus (2013), The Babadook (2014), It Follows (2015), Terrified (2017), Hereditary (2018), It Chapter Two (2019)Read more
£16.80£19.00The Book of Horror: The Anatomy of Fear in Film
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The Boy From Block 66: A WW2 Jewish Holocaust Survival True Story (Heroic Children of World War II)
He has endured more than any child ever should, but now he must survive Block 66.January, 1945. 14-year-old Moshe Kessler steps off the train at Buchenwald concentration camp. Having endured the horrors of Auschwitz-Birkenau, lost touch with his entire family, and survived the death march in the freezing European winter, he has seen more than his share of tragedy.
Moshe knows only one thing about Buchenwald. Everyone knows it.
If you want to survive, you have to get to Block 66.
The Germans are cruel and determined – but they are not prepared for Buchenwald’s secret resistance, which rises up with one mission only: to protect the camp’s children from harm.
This is the incredible true story of Moshe Kessler and Block 66 – the children’s block that was at the forefront of one of the most shocking and inspiring stories of Holocaust survival.
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£12.30 -
The Boy From Block 66: A WW2 Jewish Holocaust Survival True Story (Heroic Children of World War II)
He has endured more than any child ever should, but now he must survive Block 66.January, 1945. 14-year-old Moshe Kessler steps off the train at Buchenwald concentration camp. Having endured the horrors of Auschwitz-Birkenau, lost touch with his entire family, and survived the death march in the freezing European winter, he has seen more than his share of tragedy.
Moshe knows only one thing about Buchenwald. Everyone knows it.
If you want to survive, you have to get to Block 66.
The Germans are cruel and determined – but they are not prepared for Buchenwald’s secret resistance, which rises up with one mission only: to protect the camp’s children from harm.
This is the incredible true story of Moshe Kessler and Block 66 – the children’s block that was at the forefront of one of the most shocking and inspiring stories of Holocaust survival.
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£12.30 -
The British Bloke, Decoded: From Banter to Man-Flu. Everything finally explained.
‘I laughed a lot and now understand blokes a lot more than I ever wanted to’ – Katherine Ryan‘Geoff is one of the funniest intelligent thinkers in comedy and this book reflects that perfectly’ – Romesh Ranganathan
‘Geoff’s examination of blokeness is Geoff all over – funny and insightful, making serious points without committing the cardinal sin of taking itself too seriously. Top bloke.’ – Adrian Chiles
‘Highly informative. Geoff will make a proper bloke out of me yet.’ – Hugo Rifkind
‘A brilliant and hilarious book which defends blokes without denigrating women’ – Konstantin Kisin
If you see a man drinking a pint in an airport pub alone, that’s a bloke.
If you see a man driving to the tip on a Saturday morning with a smile on his face, that’s a bloke.
And if you see a man heading back from the tip and on the way to the pub, that’s a very happy bloke.The British Bloke appears simple and straightforward. He loves football, cricket, beer, sheds, wearing socks and books about the SAS.
But beneath that simple exterior lies a mysterious and complex being.
In The British Bloke Decoded, writer, comedian and regular bloke, Geoff Norcott peels back the layers of blokedom, revealing the truth behind the sometimes inexplicable behaviour of Britain’s husbands, dads and brothers.
Based on 46 years of field research and almost scientific insights, Geoff digs deep into subjects as wide as: the value of Banter, the surprising roots of Mansplaining, the near impossibility of getting blokes to send birthday cards, and whether there could be a medal system for Hoovering.
And ultimately, he concludes that whilst the toxic men have been grabbing all the publicity – perhaps now’s the time to celebrate the simple British bloke in all his eccentric splendour.
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The British Horror Film from the Silent to the Multiplex: From the Silents to the Multiplex
When Hammer Films broke box office records in 1957 with `The Curse of Frankenstein’, the company not only resurrected the gothic horror film, but also created a particularly British-flavoured form of horror that swept the world. `The British Horror Film from the Silent to the Multiplex’ is your guide to the films, actors, and filmmakers who have thrilled and terrified generations of movie fans. In just one book, you will find the literary and cinematic roots of the genre to the British films made by film legends such as Bela Lugosi and Boris Karloff, Hammer’s accomplishments starring Christopher Lee and Peter Cushing, and the post-Hammer horrors such as Peter Walker’s `Frightmare’ and huge British-made successes such as `Alien’ and the zombie craze of the twenty-first century. Featuring the history, the films, the stars, the directors, and the studios in one fascinating, fun, and fact-filled volume, whether you are an absolute beginner or a seasoned gore-hound, this volume covers everything you ever wanted to know about the British horror movie, but were too bone-chillingly afraid to ask.Read more
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The Captive Mind (Penguin Modern Classics)
Written in Paris in the early 1950s, this book created instant controversy in its analysis of modern society that had allowed itself to be hypnotized by socio-political doctrines, and to accept totalitarian terror on the strength of a hypothetical future.Read more
£9.80£12.30The Captive Mind (Penguin Modern Classics)
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The Chinese Myths: A Guide to the Gods and Legends
The essential guide to the complex, fascinating world of Chinese myths: retelling the stories and exploring their significance in Chinese culture.This is a concise and entertaining guide to the complex tradition of Chinese mythology. While many around the world are familiar with some aspects of Chinese myth – through Chinese New Year festivities or the classic adventures of the Monkey King in Journey to the West – few outside of China understand the richness of Chinese mythology, influenced by Daoism, Buddhism and Confucianism.
Offering much more than any competing overview of Chinese mythology, The Chinese Myths not only retells the ancient stories but also considers their place within the patterns of Chinese religions, culture and history. Tao Tao Liu introduces us to an intriguing cast of gods, goddesses, dragons and monks, including: the ancient hero, Yi the Archer, who shot suns out of the sky to save humanity from a drought; Guanyin, the Goddess of Mercy and Compassion, to whom there are temples dedicated all over East Asia; and Madame White Snake, a water snake spirit in the guise of a mysterious widow, her story adapted into countless films and operas. This book is for anyone interested in China, as knowing its myths allows readers to understand and appreciate its culture in a new light.
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£12.20£14.20The Chinese Myths: A Guide to the Gods and Legends
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The Choice Factory: 25 behavioural biases that influence what we buy
Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book Awards
If you’re in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you ll be full of new ideas, ready to crack any brief.Read more
£10.60£14.20 -
The Closed Circle: An Interpretation of the Arabs (Edward Burlingame Book)
This important book explains how Arabs are closed in a circle defined by tribal, religious, and cultural traditions. David Pryce-Jones examines the tribal forces which, he believes, “drive the Arabs in their dealings with each other and with the West.” In the postwar world, he argues, the Arabs reverted to age-old tribal and kinship structures, a closed circle from which they have been unable to escape, and in which violence is systemic. “A healthy corrective, a thought-provoking study.”―David K. Shipler, New York Times Book Review.Read more
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The Coming Wave: The instant Sunday Times bestseller from the ultimate AI insider
**A Sunday Times and New York Times bestseller, Sept 2023**
**SHORTLISTED FOR THE FT BUSINESS BOOK OF THE YEAR 2023**AI. SYNTHETIC BIOLOGY. QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world.
From the ultimate AI insider, Mustafa Suleyman, co-founder of DeepMind, part of Google.
‘Fascinating, well-written, and important’ Yuval Noah Harari, author of Sapiens
‘Deeply rewarding and consistently astonishing’ Stephen Fry
‘An excellent guide for navigating unprecedented times’ Bill GatesSoon you will live surrounded by AIs. They will organise your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.
None of us are prepared.
As co-founder of the pioneering AI company DeepMind, part of Google, Mustafa Suleyman has been at the centre of this revolution. The coming decade, he argues, will be defined by this wave of powerful, fast-proliferating new technologies.
In The Coming Wave, Suleyman shows how these forces will create immense prosperity but also threaten the nation-state, the foundation of global order. As our fragile governments sleepwalk into disaster, we face an existential dilemma: unprecedented harms on one side and the threat of overbearing surveillance on the other.
Can we forge a narrow path between catastrophe and dystopia?
This ground-breaking book from the ultimate AI insider establishes ‘the containment problem’ – the task of maintaining control over powerful technologies – as the essential challenge of our age.
‘A stunning book by a man at the very centre of the AI revolution’ Rory Stewart
‘Essential reading’ Daniel KahnemanRead more
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The Complete Film Production Handbook (American Film Market Presents)
The Complete Film Production Handbook is a comprehensive step-by-step guide covering the essentials of the business, from checklists and sample pre-production and post production schedules to contracts and company policies relating to insurance, talent management, and even customs and immigration details. The book contains all of the many necessary forms including SAG, DGA, and WGA forms, together with standard production forms, deal memos, and release forms which are found both in the book and on companion CD.This book provides producers and production managers with both a quick reference and refresher and an easy means of training their production staff on the day to day procedures needed to keep their production running smoothly. It provides film students with an in-depth look at what must be considered and accomplished before a single camera can roll and a more comprehensive understanding of the logistics that are required to complete and deliver a finished picture. First time independent filmmakers will find this the most comprehensive and helpful resource guide available.
The third edition includes substantial updates throughout. New chapters examine such topics as:
Basic accounting procedures
Production team members and their responsibilities
Working with vendors–negotiating deals. Saving money
Working with extras
Foreign locations–Work visas, shipping and customsRead more
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The Concept of Mind (Penguin Modern Classics)
This epoch-making book cuts through confused thinking and forces us to re-examine many cherished ideas about knowledge, imagination, consciousness and the intellect. The result is a classic example of philosophy.Read more
£10.40£12.30The Concept of Mind (Penguin Modern Classics)
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The Concise Oxford Dictionary of Politics and International Relations (Oxford Quick Reference)
This bestselling dictionary contains over 1,700 entries on all aspects of politics and international relations. Written by a leading team of political scientists, it embraces the multi-disciplinary spectrum of political theory including political thinkers, history, institutions, theories, and schools of thought, as well as notable current affairs that have shaped attitudes to politics.Fully updated for its fourth edition, the dictionary has had its coverage of international relations heavily revised and expanded, reflected in its title change, and it includes a wealth of new material in areas such as international institutions, peace building, human security, security studies, global governance, and open economy politics. It also incorporates recommended web links that can be accessed via a regularly checked and updated companion website, ensuring that the links remain relevant.
The dictionary is international in its coverage and will prove invaluable to students and academics studying politics and related disciplines, as well as politicians, journalists, and the general reader seeking clarification of political terms.
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The Crisis of Islam: Holy War and Unholy Terror
The great scholar of Islam directly confronts the events of September 11th and the reasons behind Islamic terrorism in the modern world – a Sunday Times bestseller.
President Bush has made it clear that we are engaged in a war against terrorism. But for Osama bin Laden and his followers this is religious war, a war for Islam against infidels, especially the United States, the greatest power in the world of the infidels. In this book Bernard Lewis shows us where the anger and frustration have come from, and the extent to which almost the entire Muslim world is affected by poverty and tyranny.
He looks at the influence of extreme Wahhabist doctrines in the Saudi kingdom, where custodianship of Islam’s holy places and the revenues of oil have given worldwide impact to what would otherwise have been an extremist fringe in a marginal country. He looks at American double standards, which have long caused Muslim anger, and tells us the real meaning of `Islamic fundamentalism’, `jihad’ and `fatwa’, and why the peoples of the Middle East are conscious of history in a way most Americans find difficult to understand.
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The Dawn of Everything: A New History of Humanity
THE NEW YORK TIMES BESTSELLER AND SUNDAY TIMES, OBSERVER AND BBC HISTORY BOOK OF THE YEAR
FINALIST FOR THE ORWELL PRIZE FOR POLITICAL WRITING 2022
‘Pacey and potentially revolutionary’ Sunday Times
‘Iconoclastic and irreverent … an exhilarating read’ The Guardian
For generations, our remote ancestors have been cast as primitive and childlike – either free and equal, or thuggish and warlike. Civilization, we are told, could be achieved only by sacrificing those original freedoms or, alternatively, by taming our baser instincts. David Graeber and David Wengrow show how such theories first emerged in the eighteenth century as a reaction to indigenous critiques of European society, and why they are wrong. In doing so, they overturn our view of human history, including the origins of farming, property, cities, democracy, slavery and civilization itself.
Drawing on path-breaking research in archaeology and anthropology, the authors show how history becomes a far more interesting place once we begin to see what’s really there. If humans did not spend 95 per cent of their evolutionary past in tiny bands of hunter-gatherers, what were they doing all that time? If agriculture, and cities, did not mean a plunge into hierarchy and domination, then what kinds of social and economic organization did they lead to? The answers are often unexpected, and suggest that the course of history may be less set in stone, and more full of playful possibilities than we tend to assume.
The Dawn of Everything fundamentally transforms our understanding of the human past and offers a path toward imagining new forms of freedom, new ways of organizing society. This is a monumental book of formidable intellectual range, animated by curiosity, moral vision and faith in the power of direct action.
‘This is not a book. This is an intellectual feast’ Nassim Nicholas Taleb
‘The most profound and exciting book I’ve read in thirty years’ Robin D. G. Kelley
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The Dean of Shandong: Confessions of a Minor Bureaucrat at a Chinese University
An inside view of Chinese academia and what it reveals about China’s political system
On January 1, 2017, Daniel Bell was appointed dean of the School of Political Science and Public Administration at Shandong University―the first foreign dean of a political science faculty in mainland China’s history. In The Dean of Shandong, Bell chronicles his experiences as what he calls “a minor bureaucrat,” offering an inside account of the workings of Chinese academia and what they reveal about China’s political system. It wasn’t all smooth sailing―Bell wryly recounts sporadic bungles and misunderstandings―but Bell’s post as dean provides a unique vantage point on China today.
Bell, neither a Chinese citizen nor a member of the Chinese Communist Party, was appointed as dean because of his scholarly work on Confucianism―but soon found himself coping with a variety of issues having little to do with scholarship or Confucius. These include the importance of hair color and the prevalence of hair-dyeing among university administrators, both male and female; Shandong’s drinking culture, with endless toasts at every shared meal; and some unintended consequences of an intensely competitive academic meritocracy. As dean, he also confronts weightier matters: the role at the university of the Party secretary, the national anticorruption campaign and its effect on academia (Bell asks provocatively, “What’s wrong with corruption?”), and formal and informal modes of censorship. Considering both the revival of Confucianism in China over the last three decades and what he calls “the Communist comeback” since 2008, Bell predicts that China’s political future is likely to be determined by both Confucianism and Communism.
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