Communication Studies

The BBC Proms is the world’s biggest and longest-running classical music festival and one of the jewels in the crown for the BBC. Held every summer at the Royal Albert Hall in London and across the UK, it is one of the strongest brand names in the music world and attracts a glittering array of artists and orchestras from the UK and around the world. Whether you’re a first-time visitor or an experienced Prommer, watching at home or listening on radio or online, the BBC Proms Guide is an excellent companion to the festival, which you can treasure and return to in years to come.

Filled with concert listings and articles by leading writers, the BBC Proms Guide offers an insight into the performers and repertoire, as well as thought-provoking opinion pieces about music, musicians and music-making.

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‘James Patterson and Mark Seal have brought Sin City to life’ TELEGRAPH

What happens in Vegas stays in Vegas – until now.

Whether you’re a Vegas regular or have only heard the city’s tales through whispers, this book will surprise and astound you . . . It’s not just the five-star dining, or the casinos, or the clubs, or the crowds. It’s the electrifying chemistry of America’s most round-the-clock city.

In this dazzling 24-hour journey, James Patterson lifts the lid on America’s notorious hub of gambling and excess. Fuelled by original interviews and in-depth reporting, What Really Happens in Vegas uncovers the vice, crime and entertainment that made Sin City an infamous desert mecca.

This is Vegas as you’ve never seen it before, filled with unbelievable stories from the people who make the city tick, simmer – and even explode.

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PRAISE FOR JAMES PATTERSON

‘Patterson knows where our deepest fears are buried… there’s no stopping his imagination’ NEW YORK TIMES BOOK REVIEW

‘A writer with an unusual skill at thriller plotting’ GUARDIAN

‘The master storyteller of our times’ HILLARY RODHAM CLINTON

‘No one gets this big without amazing natural storytelling talent – which is what Jim has, in spades’ LEE CHILD

‘Patterson boils a scene down to the single, telling detail, the element that defines a character or moves a plot along. It’s what fires off the movie projector in the reader’s mind’ MICHAEL CONNELLY

‘James Patterson is The Boss. End of.’ IAN RANKIN

‘It’s no mystery why James Patterson is the world’s most popular thriller writer … Simply put: nobody does it better’ JEFFREY DEAVER

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The story of the decline and crash of Saatchi & Saatchi is a universal tale of corporate greed and ineffective management. It is the story of an ugly, publicly fought civil war in an industry that is supposed to know the steep price paid for an image run amok. Goldman takes a detailed look at the downfall of the company and the reasons behind it. He has conducted more than 100 interviews with, among others, the Saatchi brothers, their childhood friends, ex-business associates, and past clients. This work also details changes in advertising in the 1980s, such as the merger mania and ad-agency consolidations that swept Madison Avenue, including the British take-over of major agencies.

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Online Radio is the quickest growing broadcast medium with over 110,000 stations being freely audible around the world. This book explores how radio developed and how the birth of digital made digital transmission via the internet a viable way for new radio broadcasters to get traction. The book identifies some of the pioneers who made online radio possible, despite the strenuous efforts of the established stations to suppress all new media.

A technical chapter on digital technology explains radio waves, bands and then how audio could be sliced to make it easier to transmit digitally. The needs to get an online radio station on the air are explored with a look at the essential studio equipment, and a hard look at business plans. Funding online radio is discussed and various new forms of revenue that are already revolutionising the medium.

Of interest to anyone in the media, this book is about the FUTURE of broadcasting, which looks certain to include
ONLINE RADIO

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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.

This Fourth Edition explores the growing significance of:

• the influence of ‘Big Data’ and automation in digital advertising;

• tracking and profiling users across digital communications for targeted and personalised marketing communications;

• the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;

• the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and

• the complex profile of consumer behaviour that produces new challenges for brands and branding.

Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

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Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.

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The history of advertising is detailed here through five of the world’s most influential figures in the field. Albert Davis Lasker, who changed the consumer habits of the American public with his campaigns for Palmolive, Kotex and Lucky Strike. Leo Burnett, who gave life to mythical characters such as the Marlboro man and the Green Giant. Marcel Bleustein-Blanchet, the Frenchman who earned a place at the side of the American giants. David Ogilvy, who brought British style to American advertising. And finally, Bill Bernbach, who invented a new style of advertising, inspiring unique and creative work for clients such as Levy’s bread and Polaroid film. This book profiles these pioneers and illustrates the campaigns that made them authorities in the advertising world. Although The 5 Giants Of Advertising focuses primarily on these men, it also includes many others who created, animated and reformed this profession. This book is a tribute to all these great talents who have made history with their contributions to the advertising industry.

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As Seen On TV! From Apple to VW, the very best of today’s television commercials  For anyone interested in inventive commercials, this book covers the best contemporary examples from around the world

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world’s best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

Over 80 commercials featured in the book are included on the accompanying DVD  

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Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.

This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

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During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual’s life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples’ affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence – and often succeeded.

For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements – it is about advertising. During those years Britain was also a world leader in setting industry benchmarks – innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world’s largest advertising archive and the world’s most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies – particularly Saatchi & Saatchi and WPP – raced to the top of the global league.

Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry’s leaders, this is a book for all interested in advertising and its role in society, business, and the media.

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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

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Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.

Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.

From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.

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The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.

This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media history today, and a new eighth chapter surveys the revolutionary media developments of the twenty-first century, including in particular the rise of social and participatory media and the penetration of these technologies into every sphere of social and private life.

Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.

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Are you looking for a gift which is perfect for Marketer or Advertiser? Want to relax from the stress of a marketing job?

Packed with stunning, high-quality illustrations, this unique marketer coloring book features detailed images with a wide range of motivational, humorous comments and sayings about sales and customer service.

It is designed to provide hours of coloring enjoyment, as well as help you practice mindfulness and relieve anxiety. It features relatable and hilarious phrases which all marketing coworker will agree with! Phrases include:

• My accountant asked me “What’s your net pay?” So I said, “About 2 cents per click.
• I made a joke about organic reach on Facebook… nobody got it.
• Advertising Manager Definition: someone who does precision guesswork based on unreliable data provided by those of questionable knowledge.

It is a perfect gift for coworkers and managers to thank them for their dedication and endless patience. And it also helps sparkle your creativity and experience the benefits of mindfulness.

In this book, you will find:

• All pictures are printed on high-quality paper
• You can use pencil, pen, or marker without the worry of bleed-through
• Single-sided coloring pages to prevent bleed-through and allow you to easily remove and frame your favorites
• A combination of simple and intricate designs to accommodate every skill level
• And hours upon hours of coloring enjoyment and meditative relaxation
• A great gift for Birthdays, Christmas or other Festivals. Give your friend a present that will surprise them

This book makes a fantastic funny gift idea for a marketer or advertising agent. So if you have a family member or friend who works in a marketing company, they will be sure to love this adult coloring book!

Buy now and start coloring today!

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2023 Social Media Content Planner: Consistently Better Content

Save time and produce consistently better social media content with the 2023 Social Media Content Planner. Spend as little time as possible getting the best possible results.

Take the headache out of Social Media content creation, week in and week out. What’s included:

• 2023 social media trends and how this will impact your social media posts and ads
• Social media content planning workbook. Complete this to gain clarity on your marketing messages
• How to establish social media content pillars with 95 ideas (including suggested post descriptions and ideas of what images/videos to use)
• 400+ prompts for social media posts (at least one for every day of 2023!)
• Tips on writing social media post descriptions
• Guidelines on running social media paid ads
• A week to view diary including bank holidays from Ireland, UK & US
• Resource web page with €240/£210/$247 worth of helpful tools including a Social Media Content Planning Calendar Template, a Building Your Bio Blueprint & an invitation to a live Social Media Masterclass in February 2023 (with playback).

Our testimonials say it all…

This is like an encyclopedia of tips and knowledge. Little things like profile and cover pics sizes, “national day of”…for every month to add some fun to your posts. A full diary for the year as well. So much knowledge at your fingertips when you own this planner. (Sinead, Social Media Freelancer)

This book does exactly what it says, it is a brilliant guide to help navigate and plan out social media campaigns. 5 stars from me. (J Forde, Transformation Coach).

This is not just a book it’s a tool that you use daily to succeed in your Social media strategy! (A Mallett, Entrepreneur)

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