Communication Studies
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The One-Page Content Marketing Blueprint: Step by Step Guide to Launch a Winning Content Marketing Strategy in 90 Days or Less and Double Your Inbound Traffic, Leads, and Sales
Martin Lindstrom calls the One-Page Marketing Blueprint “One page of gold! This book offers a simple and valuable one-page blueprint that essentially guides you on how to create a targeted content marketing strategy to achieve long-term success.” — NY Times best-selling author of Buyology, Time magazine influential 100 honoree.Imagine being given a map when you first did content marketing.
Imagine knowing a clear path that shows you how to get from Point A (no results) to Point B (more traffic, more qualified leads, more sales).
Imagine having a guide that teaches you how to focus on the 20% of the things that produce 80% of the results.
Imagine no more.
Every marketer knows that “Content is King.” However, with a single Google search, you get a ton of information on how to plan, create, and publish content. It’s easy to get lost and overwhelmed. Most of the time, the information you find is complicated and it’s very rare that you find information on how the different content marketing pieces fit and work together.
Content marketing SIMPLIFIED — this is the crux of this book!
The “One-Page Content Marketing Blueprint” is a map to help you see where each piece of the content marketing puzzle fits and how the different elements work together. The one-page blueprint shows the interdependencies among these content marketing tactics and how they contribute to achieving content marketing success.It’s a map. If you ever feel lost while going through this book, you can always go back to the one-page blueprint and instantly regain a sense of where you are.
What awaits you in this book?
- The one-page content marketing blueprint that gives you the bigger picture of how the entire content marketing discipline works
- The “Content Marketing Success Roadmap” showing you what to expect at each stage of the journey
- 19 chapters of actionable and simplified content marketing strategies and tactics that will start giving you results in 90 days
- Free templates and tools you can use to jumpstart your renewed content marketing campaigns
- Actionable next steps and metrics to track at the end of each chapter so you know exactly what to do and what to measure to indicate progress
TAKE ACTION!
This is what this book will inspire you to do. With a clear understanding of where you are and where you need to go, and what you should do to get the most out of content marketing, there’s really no room anymore for overwhelm, frustration, and hesitation. Just room for you to take action.Find out why marketing experts agree: “The One-Page Content Marketing Blueprint simplifies a complex process so that any company, of any size, in any industry can develop an action-oriented plan that delivers results.” — Joe Pulizzi, Founder of CMI and author of Epic Content Marketing
Get the content marketing resources you need: “A well-crafted, well-researched, and insightful book. Content Marketing is challenging, this book equips you with the right tools to drive success.” — Jonah Berger, NY Times best-selling author of Contagious
So…
If you’ve been an outsider looking in, watching your competitors get results from their content marketing efforts while you get left behind, wondering what it is that you’re doing wrong…If you’ve been wasting resources and time creating content that goes to waste…
If you’ve been feeling that you’re doing content marketing in a dark cave, scrambling around and not really sure if you’ll see the light in the end…
The One-Page Content Marketing Blueprint is for you. Read the book today and change your content marketing destiny forever.
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£11.00 -
Marketing Communications: A Brand Narrative Approach
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as:- Brand narrative approach – Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues.
- Media neutral/multi-media approach – This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’.
This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.
***COMPANION WEBSITE – www.marketing-comms.com ***
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£45.50£53.20Marketing Communications: A Brand Narrative Approach
£45.50£53.20 -
The Smart Branding Book: How to build a profitable and resilient brand (Concise Advice)
Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.
This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.
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£6.60£9.50 -
Ogilvy on Advertising
David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate
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£9.00£14.20Ogilvy on Advertising
£9.00£14.20 -
Made to Stick: Why some ideas take hold and others come unstuck
Why does fake news stick while the truth goes missing?
Why do disproved urban legends persist? How do you keep letting newspapers and clickbait sites lure you in with their headlines? And why do you remember complicated stories but not complicated facts?
Over ten years of study, Chip and Dan Heath have discovered how we latch on to information hooks. Packed full of case histories and incredible anecdotes, it shows:
– how an Australian scientist convinced the world he’d discovered the cause of stomach ulcers by drinking a glass filled with bacteria
– how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium
– how pitches like ‘Jaws on a spaceship’ (Alien) and ‘Die Hard on a bus’ (Speed) convince movie execs to invest gigantic sums even when they know nothing else about the project
As entertaining as it is informative, this is a timely exploration of a fascinating human behaviour. At the same time, by demonstrating strategies like the ‘Velcro Theory of Memory’ and ‘curiosity gaps’, it offers superbly practical insights.
Made to Stick uses cutting-edge insight to help you ensure that what you say is understood, remembered and, most importantly, acted upon.
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£9.40 -
Dance of the Photons: Einstein, Entanglement and Quantum Teleportation
A Nobel Laureate explains quantum entanglement and teleportation and why Einstein was wrong about the nature of reality
What is the true nature of reality? To find out, Nobel Laureate Anton Zeilinger takes us (along with his fictional students Alice and Bob) on a voyage through a quantum wonderland, explaining entanglement, teleportation, time-travel paradoxes and why our view of the world must change.
Originally published in America in 2012, a new Afterword in the light of the author’s 2022 Nobel Prize means the book brings readers up-to-date with the most recent developments in quantum teleportation. This describes the author’s collaboration to perform the first intercontinental video call encrypted using quantum cryptography, and how Chinese scientists teleported entangled quantum states to an orbiting satellite. Readers also learn how both volunteer humans and astronomical objects billions of light years away have been part of experiments to conclusively prove that quantum states cannot provide a full description of reality at a local level.
Einstein had always refused to accept aspects of quantum theory, deriding the notion of instantaneous communication between faraway ‘entangled’ particles as ‘spooky action at a distance’. However, this playful yet deep book takes readers through a series of ingenious experiments conducted in various locations that demonstrate entanglement is indeed real, and speculates that information is an essential part of reality.
From a dank sewage tunnel under the River Danube to the balmy air between a pair of mountain peaks in the Canary Islands, with various time-travel paradoxes explained along the way, the author and his fictional physics students Alice and Bob demonstrate the true nature of quantum entanglement and teleportation using photons, or light quanta, created by laser beams. The ideas described have laid the foundations for a new era of quantum technology, including the development of quantum computers and much more.
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£9.40£10.40 -
At Lady Molly’s (Dance to the Music of Time Book 4)
‘He is, as Proust was before him, the great literary chronicler of his culture in his time.’ GUARDIAN
‘A Dance to the Music of Time’ is universally acknowledged as one of the great works of English literature. Reissued now in this definitive edition, it stands ready to delight and entrance a new generation of readers.
In this fourth volume, Nick Jenkins has settled comfortably into the world of art, culture and society as a London scriptwriter. When invited by a friend to spend the weekend in the country, he becomes acquainted with Isobel Tolland, the youngest sister of a large aristocratic family, and immediately decides they are destined to marry.
Meanwhile, rumours are circulating around Nick’s old friend Widmerpool’s engagement during a gathering at Lady Molly’s. As the roaring twenties fade into the austerity of the thirties, Nick and his friends face love and heartbreak as life’s dance continues to play out.
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£4.70 -
Normal Teacher Dance Teacher: Teacher Notebook , Journal or Planner for Dance Teacher Gift,Thank You Gift for Teachers to Show Your Gratitude During … Weekr, Gift Idea for…
A Wonderful Teacher Gift Under 10.00!
This extra special teacher appreciation notebook or journal is the perfect way to express your gratitude to the best teacher ever!
Instead of a boring thank you card, surprise your teacher.
Here’s a wonderful present for teachers to show your gratefulness and appreciation!Make them feel how special they are by giving them a teacher notebook that is specially made for them. With an inspirational teacher quote on a soft matte cover filled with more than 109 pages of writing,8.5 x 11 inch, this teacher journal will remind them that their work and influence on their students’ lives are remembered.This Funny Teacher Appreciation gift makes makes the perfect minimalistic notebook for any great Teachers at school for Birthdays, Holidays, or big events such as Christmas or retirement.
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£5.70 -
Normal Teacher Dance Teacher: Teacher Notebook , Journal or Planner for Dance Teacher Gift,Thank You Gift for Teachers to Show Your Gratitude During … Weekr, Gift Idea for…
A Wonderful Teacher Gift Under 10.00!
This extra special teacher appreciation notebook or journal is the perfect way to express your gratitude to the best teacher ever!
Instead of a boring thank you card, surprise your teacher.
Here’s a wonderful present for teachers to show your gratefulness and appreciation!Make them feel how special they are by giving them a teacher notebook that is specially made for them. With an inspirational teacher quote on a soft matte cover filled with more than 109 pages of writing,8.5 x 11 inch, this teacher journal will remind them that their work and influence on their students’ lives are remembered.This Funny Teacher Appreciation gift makes makes the perfect minimalistic notebook for any great Teachers at school for Birthdays, Holidays, or big events such as Christmas or retirement.
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£5.70 -
Peirce on Signs: Writings on Semiotic by Charles Sanders Peirce
Charles Sanders Peirce (1839-1914) is rapidly becoming recognized as the greatest American philosopher. At the center of his philosophy was a revolutionary model of the way human beings think. Peirce, a logician, challenged traditional models by describing thoughts not as “ideas” but as “signs,” external to the self and without meaning unless interpreted by a subsequent thought. His general theory of signs — or semiotic — is especially pertinent to methodologies currently being debated in many disciplines.This anthology, the first one-volume work devoted to Peirce’s writings on semiotic, provides a much-needed, basic introduction to a complex aspect of his work. James Hoopes has selected the most authoritative texts and supplemented them with informative headnotes. His introduction explains the place of Peirce’s semiotic in the history of philosophy and compares Peirce’s theory of signs to theories developed in literature and linguistics.
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£21.70 -
Lost at Sea: The Jon Ronson Mysteries
Frequently hilarious, sometimes disturbing, always entertaining, these fascinating stories of the chaos that lies on the fringe of our daily lives will have you wondering just what we’re capable of.
This updated edition of Lost at Sea includes the complete text of Frank: The True Story that Inspired the Movie.
Jon Ronson has been on patrol with America’s real-life superheroes and to a UFO convention in the Nevada desert with Robbie Williams. He’s met a man who tried to split the atom in his kitchen and asked a conscious robot if she’s got a soul.
Fascinated by madness, strange behaviour and the human mind, Jon has spent his life exploring mysterious events and meeting extraordinary people. Collected from various sources (including the Guardian and GQ) Lost at Sea features the very best of his adventures.
Portions of this book have appeared previously, in slightly different form, in Out of the Ordinary, What I Do, the Guardian and GQ.
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£10.40£12.30Lost at Sea: The Jon Ronson Mysteries
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Funny Weather: Art in an Emergency
In this inspiring collection of essays, acclaimed writer and critic Olivia Laing makes a brilliant case for why art matters, especially in the turbulent political weather of the twenty-first century.
‘Never has a publication been more timely’ – Dazed
‘A brave writer whose books open up fundamental questions about life and art’ – TelegraphFunny Weather brings together a career’s worth of Laing’s writing about art and culture, examining their roles in our political and emotional lives. She profiles Jean-Michel Basquiat and Georgia O’Keeffe, interviews Hilary Mantel and Ali Smith, writes love letters to David Bowie and Freddie Mercury, and explores loneliness and technology, women and alcohol, sex and the body. With characteristic originality and compassion, she celebrates art as a force of resistance and repair, an antidote to a frightening political time.
We’re often told art can’t change anything. In Funny Weather, Laing argues that it can. It changes how we see the world, it exposes inequality, and it offers fertile new ways of living.
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£8.30£9.50Funny Weather: Art in an Emergency
£8.30£9.50 -
Robert De Niro: Anatomy of an Actor: 0000
Anatomy of an Actor titles are comprehensive studies on the craft of the world’s greatest actors, through the analysis of ten of their most iconic roles. The authors examine why and how these famous actors have become some of the most respected and influential in the film world. Each title is divided into ten chapters, each one dedicated to a specific role, and is fully documented with film stills, set photographs, and film sequences. This innovative and beautiful series on actors is accessible to enthusiastic moviegoers as well as serious cinephiles, fans and those who want to become actors.Read more
£11.20£28.50Robert De Niro: Anatomy of an Actor: 0000
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Directing Feature Films: The Creative Collaboration Between Director, Writers and Actors
Learn how to read a script, find its core, determine your vision, communicate with writers, actors, designers, cinematographers, editors, composers, and all the members of your creative team in order to insure that your vision reaches the screen.Read more
£15.20 -
Actor and His Body, The (Theatre Makers)
‘Once you start working with someone like Litz you don’t ever want to stop if you can help it’ – Vanessa Redgrave Litz Pisk was widely regarded as the most influential teacher of modern theatre movement of the 20th Century. She innovated and advocated a physical training that sought to combine awareness, emotion and imagination specifically for the actor’s craft. Her seminal book, The Actor and His Body, is the direct result of her unique dual career as a professional movement director and as an actor movement teacher working in leading British conservatoires. Pisk’s quest was to find expression for the inner impulse that motivated actors to move. Her teachings, as outlined in this book, offer insight on the specific craft of the actor, and the relationship between movement, imagination and the ‘need’ to move. The Actor and His Body is also a practical manual for keeping the actor’s body physically and expressively responsive. In addition, there are a range of movement exercises, illuminated by her exquisite line drawings, and a complete weekly programme which concentrates on movement practice within different timescales. This fourth edition features the original foreword by Michael Elliot as well as a new introduction by Ayse Tashkiran, contemporary movement director and Senior Lecturer at the Royal Central School of Speech and Drama, which contextualises Pisk’s work.Read more
£20.90 -
Drink Maps in Victorian Britain
What is a ‘drink map’? It may sound like a pub guide, yet it actually refers to a type of late nineteenth-century British map designed specifically to shock and shame people into drinking less. This book explores how drink maps of particular cities were published in an attempt to fight increasingly rampant alcohol consumption, from Liverpool, Manchester and Sheffield to Oxford, London and Norwich. Featuring red symbols to indicate where alcohol was sold, these special street maps were posted prominently in public places, submitted as evidence, sent to Members of Parliament and published in newspapers to show just how inebriated a neighbourhood could be. They promoted the message that having fewer places to buy alcohol was the answer to reducing widespread crime, poverty and sickness. And they worked – at first. After consulting a drink map in one town, judges decided to close half the licensed shops because even then no one had to walk more than two minutes to buy a beer. Illustrated with original maps, advertisements and temperance propaganda, the story of their brief history is told amidst a tangle of licensing laws, rogue magistrates, irate brewers, ardent temperance organizers and accounts of the complex role alcohol played across all levels of Victorian society.Read more
£23.80 -
Victorian Fashion: 822 (Shire Library)
The sweeping crinolines, corsets, bustles, bonnets and parasols of Victorian Britain are indispensable to our period dramas, and their influences can still be seen within burlesque and steampunk fashions. This is no surprise, as nineteenth-century clothing was so wide-ranging and decorative. We might unfairly think gentlemen’s costume to be rather plain and uniform, but this is more by contrast to the overwhelming ostentation, luxury fabrics, fine accessories and constantly evolving silhouettes of ladies’ fashion. This colourful introduction to what the Victorians wore describes the vibrant, fancy materials and lace edging at one end of the spectrum, and the tightlaced sobriety of mourning apparel at the other. It examines both high fashion imports from Paris and more modest everyday wear, evening costume, bridal styles, children’s clothes and sportswear, and explores the social and cultural backdrop to clothing in Britain’s great age of industry and empire.Read more
£7.60£9.50Victorian Fashion: 822 (Shire Library)
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The A-Z of Victorian Crime
Few things are more evocative of Victorian Britain than its criminals; they are, together with railways, gas lamps and swirling fog, vital ingredients in any Victorian melodrama. The truth, however, was often stranger, more thrilling and more horrifying than fiction. In this book, four eminent crime historians reveal the realities of this aspect of Victorian life, illuminating not just the criminals and their victims, but also the policemen, forensic scientists and others who rubbed shoulders with the nineteenth-century underworld. Notorious crimes – the Road Hill Murder, the Balham Mystery and Jack the Ripper – stand alongside long-forgotten, neglected cases; the most shocking and terrifying cases appear next to everyday horrors, some stunning and some merely sad. This unique work of reference deserves a place on every true crime reader’s bookshelf.Read more
£9.60£10.40The A-Z of Victorian Crime
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A Victorian Lady’s Guide to Fashion and Beauty
What did a Victorian lady wear for a walk in the park? How did she style her hair for an evening at the theatre? And what products might she have used to soothe a sunburn or treat an unsightly blemish? Mimi Matthews answers these questions and more as she takes readers on a decade-by-decade journey through Victorian fashion and beauty history.
Women’s clothing changed dramatically during the course of the Victorian era. Necklines rose, waistlines dropped, and Gothic severity gave way to flounces, frills, and an abundance of trimmings. Sleeves ballooned up and skirts billowed out. The crinoline morphed into the bustle and steam-moulded corsets cinched women’s waists ever tighter.
As fashion was evolving, so too were trends in ladies’ hair care and cosmetics. An era which began by prizing natural, barefaced beauty ended with women purchasing lip and cheek rouge, false hairpieces and pomades, and fashionable perfumes made with expensive spice oils and animal essences.
Using research from nineteenth century beauty books, fashion magazines, and lady’s journals, Mimi Matthews brings the intricacies of a Victorian lady’s toilette into modern day focus. In the process, she gives readers a glimpse of the social issues that influenced women’s clothing and the societal outrage that was an all too frequent response to those bold females who used fashion and beauty as a means of asserting their individuality and independence.Read more
£11.60£12.30A Victorian Lady’s Guide to Fashion and Beauty
£11.60£12.30 -
Athena to Barbie: Bodies, Archetypes, and Women’s Search for Self
Athena to Barbie explores the vexed nature of being a woman. It maps the four corners of impossible choice a female faces because of the female body–her body as spiritual space (Mary), as political space (Athena), as erotic space (Venus), and as materialist space (Barbie). The book tracks the difficulty women face in understanding themselves as someone who has, but is not only, a body. The question of identity is particularly fraught and complicated when it comes to women–because the ability to bear children is a double-edged sword. Across time (including right now), having a womb has shaped how women are viewed and treated in negative ways, and women’s childbearing abilities have been used to stereotype, oppress, and constrain them. Pregnancy is powerful, but the possibility of pregnancy comes with impossible pressures and choices. This book takes on the task of reconciliation–how women can understand themselves in light of their bodies–through an intense dive into history, art, literature, theology, and, particularly, philosophy.
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£16.80 -
A Memoir of My Former Self: A Life in Writing
‘A guide to the mind of one of the great English novelists of the last half-century’ Guardian
‘Like hearing the voice of an old friend’ Observer
As well as her celebrated career as a novelist, Hilary Mantel long contributed to newspapers and journals, unspooling stories from her own life and illuminating the world as she found it. This strand of her writing was an integral part of how she thought of herself. ‘Ink is a generative fluid,’ she explains. ‘If you don’t mean your words to breed consequences, don’t write at all.’ A Memoir of My Former Self collects the finest of this writing over four decades.
Mantel’s subjects are wide-ranging. She discusses nationalism and her own sense of belonging; our dream life flopping into our conscious life; the mythic legacy of Princess Diana; the many themes that feed into her novels – revolutionary France, psychics, Tudor England – and other novelists, from Jane Austen to V. S. Naipaul. She writes about her father and the man who replaced him; she writes fiercely and heartbreakingly about the battles with her health she endured as a young woman, and the stifling years she found herself living in Saudi Arabia. Here, too, is a selection of her film reviews – from When Harry Met Sally to RoboCop – and, published for the first time, her stunning Reith Lectures, which explore the process of art bringing history and the dead back to life.
From her unique childhood to her all-consuming fascination with Thomas Cromwell that grew into the Wolf Hall Trilogy, A Memoir of My Former Self reveals the shape of Hilary Mantel’s life in her own dazzling words, ‘messages from people I used to be.’ Compelling, often very funny, always luminous, it is essential reading from one of our greatest writers.
‘A smart, deft, meticulous, thoughtful writer, with such a grasp of the dark and spidery corners of human nature’ Margaret Atwood
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£14.30£23.80A Memoir of My Former Self: A Life in Writing
£14.30£23.80 -
Before and After the Book Deal: A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book
Everything you’ve ever wanted to know about publishing but were too afraid to ask is right here in this funny, candid guide written by an acclaimed author.There are countless books on the market about how to write better but very few books on how to break into the marketplace with your first book. Cutting through the noise (and very mixed advice) online, while both dispelling rumors and remaining positive, Courtney Maum’s Before and After the Book Deal is a one-of-a-kind resource that can help you get your book published.
Before and After the Book Deal: A Writer’s Guide to Finishing, Publishing, Promoting, and Surviving Your First Book has over 150 contributors from all walks of the industry, including international bestselling authors Anthony Doerr, Roxane Gay, Garth Greenwell, Lisa Ko, R. O. Kwon, Rebecca Makkai, and Ottessa Moshfegh, alongside cult favorites Sarah Gerard, Melissa Febos, Mitchell S. Jackson, and Mira Jacob.
Agents, film scouts, film producers, translators, disability and minority activists, and power agents and editors also weigh in, offering advice and sharing intimate anecdotes about even the most taboo topics in the industry. Their wisdom will help aspiring authors find a foothold in the publishing world and navigate the challenges of life before and after publication with sanity and grace.
Are MFA programs worth the time and money? How do people actually sit down and finish a novel? Did you get a good advance? What do you do when you feel envious of other writers? And why the heck aren’t your friends saying anything about your book? Covering questions ranging from the logistical to the existential (and everything in between), Before and After the Book Deal is the definitive guide for anyone who has ever wanted to know what it’s really like to be an author.
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£15.30 -
Kind of a Big Deal: How Anchorman Stayed Classy and Became the Most Iconic Comedy of the Twenty-First Century
Named one of the best comedies of all times by Bravo, Time Out, and Empire, and one of the most quotable films of all time by Esquire, Hollywood.com, and Yardbarker, Anchorman is arguably the most popular comedy of the last twenty years. In Kind of a Big Deal, author and comedy historian Saul Austerlitz explores the making of the movie, its status as a legendary comedy. Kind of a Big Deal will be both a narrative history of how Anchorman was developed, written, and cast, and how it launched the careers of future superstars like Will Ferrell, Steve Carrell, and Paul Rudd, also setting the stage for a whole decade of comedy to come and influencing films like The Forty-Year-Old Virgin, Talladega Nights, Knocked Up, Superbad, and so many more. It’s also a cultural analysis of the film’s significance as a sly commentary on feminism, the media, fragile masculinity, 1970s nostalgia, and more. Featuring brand-new interviews with stars such as Will Ferrell and director Adam McKay, the book will feature both the insider commentary and updated, intelligent commentary that pop culture readers love. And it will also be published just in time for the film’s 20th anniversary, a date that will definitely resonate with both publicity outlets and readers.Read more
£19.30£24.70 -
BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers (BUSINESS BOOKS)
The newest, most successful strategies for landing the sale―based on the latest discoveries in neuroscience and consumer psychology
BrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.
You’ll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.
“A masterpiece! This is one of those rare books that I wish wouldn’t get published. This gem will become the new sales bible.”
Dr. Joe Vitale, author of Hypnotic Writing and There’s A Customer Born Every Minute“Read it and sell more―it’s just that simple.”
Roger Dawson, author of Secrets of Power Negotiating“Puts you light years ahead of your competition. Read it… before your competition does.”
Dr. Tony Alessandra, author The Platinum Rule for Sales Mastery“Gives you an almost unfair advantage―yet it’s all perfectly legal!”
Richard Bayan, author of Words That Sell“Take all of the text books ever written about persuasion, influence, marketing, and salesmanship. Strip away the nonsense. What do you get? BrainScripts. It’s a mistake not to read this book.”
Mark Joyner, founder and CEO of Simpleology“Can you imagine the power in your sales presentation when you understand your prospects better than they know themselves?”
Patricia Fripp, CSP, CPAE, Sales Presentation Skills Expert“It’s like looking into a crystal ball of human behavior.”
Thomas A. Freese, author of Secrets of Question Based Selling“The material in BrainScripts is so powerful it should require a license for use.”
Art Sobczak, author of Smart Calling―Eliminate the Fear, Failure, and Rejection from Cold Calling“BrainScripts shows in detail how beliefs become established, how they affect behavior and, most importantly, how business owners can ethically tap into them to help their companies grow and prosper.”
Robert Dilts, Founder NLP University“BrainScripts gives you actual scripts to help get your sales message across without setting off your prospects’ ‘What’s the catch?’ alarm.”
Tom “Big Al” Schreiter, author of How To Get Instant Trust, Belief, Influence, and Rapport!“BrainScripts is the definitive advantage in sales strategy. Read it and win… or pray your competitors do not.”
MJ DeMarco, author of The Millionaire Fastlane“BrainScripts takes sales psychology to a new level. Drew’s practical and easy-to-use tips will also take you to the next level.”
Kerry Johnson, MBA, Ph.D.;America’s Sales Psychologist“BrainScripts brings you face-to-face with the prospect’s intimate evaluation procedures so you can turn them into sales motivations and close the deal!”
René Gnam, author of René Gnam’s Direct Mail Workshop“Drew Eric Whitman has swung open the vault to generating buyers en mass. BrainScripts just might be the best investment of your business life and selling career.”
Spike Humer, author of The 10 Day TurnaroundRead more
£17.10 -
The Secret Sales Code: Skyrocket Clicks, Sales, and Conversions Using DISC Communication Styles In Your Sales Copywriting and Content Marketing
Unlock The Secret To More Sales!
The Secret Sales Language That Skyrockets Your Clicks, Sales, and Conversions!
Within this book you’ll find the secret language you need to reach your customers and transform your business.
Jim Edwards and Dexter Godfrey throw the doors open wide to show how to use DISC communication styles for massive success by putting words on paper, screen, and video that get the right people to try, buy, click, and sign up! With The Secret Sales Code, you’ll:
- Craft magnetic sales copy your audience can’t resist.
- Engage your ideal customers on a deep, emotional level.
- Dramatically improve your sales copy and content marketing results.
- Enjoy instant bumps in clicks, sales, views, and conversions.
- Harness the DISC communications framework to fast-track your success.
Connect With Your Audience Easier, Faster, and More Effectively Than Ever!
Join us for artificial intelligence (AI) tools that automatically apply the principles found in this book at the click of a mouse!
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£7.60 -
Philosophy of Law: A Very Short Introduction 2/e (Very Short Introductions)
The concept of law lies at the heart of our social and political life. Legal philosophy, or jurisprudence, explores the notion of law and its role in society, illuminating its meaning and its relation to the universal questions of justice, rights, and morality.In this Very Short Introduction Raymond Wacks analyses the nature and purpose of the legal system, and the practice by courts, lawyers, and judges. Wacks reveals the intriguing and challenging nature of legal philosophy with clarity and enthusiasm, providing an enlightening guide to the central questions of legal theory.
In this revised edition Wacks makes a number of updates including new material on legal realism, changes to the approach to the analysis of law and legal theory, and updates to historical and anthropological jurisprudence.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Read more
£7.10£8.50 -
Legal Secretary Notebook: Lined Blank Notebook Journal, an Appreciation Thank You and Funny Gift for Legal Secretary to Write in
A Great Gift for Legal Secretary!This notebook/journal makes a memorable gift for Legal Secretary. This is the perfect way to express your gratitude to the best Legal Secretary ever. This is a perfect notebook for journaling, taking notes, writing and brainstorming, organizing.
Features:
- 6”x9”, perfect size for your backpack, desk, school, home or work.
- 120 pages of high quality paper.
- Premium matte cover design
- It can be used as a journal, notebook, diary, planner or just a composition book for school and work.
- Perfect for gel pen, ink or pencils.
- It will make a great gift for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.
Your friends will appreciate this thoughtful notebook/journal.
Get it today as a gift for yourself or your loved ones!
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£5.50 -
Decolonisation and Legal Knowledge: Reflections on Power and Possibility
The law is heavily implicated in creating, maintaining, and reproducing racialised hierarchies which bring about and preserve acute global disparities and injustices. This essential book provides an examination of the meanings of decolonisation and explores how this examination can inform teaching, researching, and practising of law. It explores the ways in which the foundations of law are entangled in colonial thought and in its [re]production of ideas of commodification of bodies and space-time. Thus, it is an exploration of the ways in which we can use theories and praxes of decolonisation to produce legal knowledge for flourishing futures.Read more
£25.60 -
The Art and Science of Technical Analysis: Market Structure, Price Action, and Trading Strategies: 544 (Wiley Trading)
A breakthrough trading book that provides powerful insights on profitable technical patterns and strategiesThe Art and Science of Technical Analysis is a groundbreaking work that bridges the gaps between the academic view of markets, technical analysis, and profitable trading. The book explores why randomness prevails in markets most, but not all, of the time and how technical analysis can be used to capture statistically validated patterns in certain types of market conditions. The belief of the book is that buying and selling pressure causes patterns in prices, but that these technical patterns are only effective in the presence of true buying/selling imbalance.
The Art and Science of Technical Analysis is supported by extensive statistical analysis of the markets, which will debunk some tools and patterns such as Fibonacci analysis, and endorse other tools and trade setups. In addition, this reliable resource discusses trader psychology and trader learning curves based on the author’s extensive experience as a trader and trainer of traders.
- Offers serious traders a way to think about market problems, understand their own performance, and help find a more productive path forward
- Includes extensive research to validate specific money-making patterns and strategies
- Written by an experienced market practitioner who has trained and worked with many top traders
Filled with in-depth insights and practical advice, The Art and Science of Technical Analysis will give you a realistic sense of how markets behave, when and how technical analysis works, and what it really takes to trade successfully.
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£48.20 -
Quantum Computing since Democritus
Written by noted quantum computing theorist Scott Aaronson, this book takes readers on a tour through some of the deepest ideas of maths, computer science and physics. Full of insights, arguments and philosophical perspectives, the book covers an amazing array of topics. Beginning in antiquity with Democritus, it progresses through logic and set theory, computability and complexity theory, quantum computing, cryptography, the information content of quantum states and the interpretation of quantum mechanics. There are also extended discussions about time travel, Newcomb’s Paradox, the anthropic principle and the views of Roger Penrose. Aaronson’s informal style makes this fascinating book accessible to readers with scientific backgrounds, as well as students and researchers working in physics, computer science, mathematics and philosophy.Read more
£29.40£39.90Quantum Computing since Democritus
£29.40£39.90 -
Quantum Computing: A Gentle Introduction (Scientific and Engineering Computation)
A thorough exposition of quantum computing and the underlying concepts of quantum physics, with explanations of the relevant mathematics and numerous examples.
The combination of two of the twentieth century’s most influential and revolutionary scientific theories, information theory and quantum mechanics, gave rise to a radically new view of computing and information. Quantum information processing explores the implications of using quantum mechanics instead of classical mechanics to model information and its processing. Quantum computing is not about changing the physical substrate on which computation is done from classical to quantum but about changing the notion of computation itself, at the most basic level. The fundamental unit of computation is no longer the bit but the quantum bit or qubit.
This comprehensive introduction to the field offers a thorough exposition of quantum computing and the underlying concepts of quantum physics, explaining all the relevant mathematics and offering numerous examples. With its careful development of concepts and thorough explanations, the book makes quantum computing accessible to students and professionals in mathematics, computer science, and engineering. A reader with no prior knowledge of quantum physics (but with sufficient knowledge of linear algebra) will be able to gain a fluent understanding by working through the book.
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£28.10 -
Insider’s Guide to Cloud Computing, An
Many cloud computing initiatives flat-out fail; others limp along, functioning tolerably without ever delivering what they promised. An Insider’s Guide to Cloud Computing reveals why and shows how to do better. Cloud pioneer and long-time CTO David Linthicum explodes the industry’s secrets and presents practical ways to optimize cloud for value and performance.
Linthicum takes a hard look at aggressively marketed technologies such as cloud-based AI, containers, no-code, serverless computing, and multicloud. He illuminates what works, what absolutely does not work, and how to manage the difficult cost-complexity tradeoffs presented by many offerings. You’ll learn why some workloads and datasets still don’t belong on the cloud, and even discover “game changer” technology that has actually been undersold.
Linthicum’s seen it all: the tricks providers play to make their numbers at customers’ expense…realities whispered about in conference rooms and spilled over drinks at conferences…facts and techniques you simply must know to deliver value-optimized solutions.
An Insider’s Guide to Cloud Computing is for every technical and business decision-maker responsible for evaluating, planning, implementing, operating, or optimizing cloud systems. It offers exceptional value to professionals ranging from solution architects to cloud engineers, CTOs to enterprise consultants, or those just getting started on their cloud computing journey.
- What cloud providers don’t tell you about their storage and compute services
- Cloud-based artificial intelligence and machine learning: What are you actually paying for?
- Containers, Kubernetes, and cloud-native development: truth versus hype
- Multicloud: Which approaches actually save you money?
- Real-world cloud security: beyond silos, black boxes, and out-of-control complexity
- Cloud computing, carbon footprints, and sustainability: reality versus fiction
- The crucial role of talent: how to identify, find, and keep the skills you need
- How cloud computing is changing―and how to prepare for what’s coming
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£17.70£21.80Insider’s Guide to Cloud Computing, An
£17.70£21.80 -
Beauty: A Very Short Introduction (Very Short Introductions)
Beauty can be consoling, disturbing, sacred, profane; it can be exhilarating, appealing, inspiring, chilling. It can affect us in an unlimited variety of ways. Yet it is never viewed with indifference.In this Very Short Introduction the renowned philosopher Roger Scruton explores the concept of beauty, asking what makes an object – either in art, in nature, or the human form – beautiful, and examining how we can compare differing judgements of beauty when it is evident all around us that our tastes vary so widely. Is there a right judgement to be made about beauty? Is it right to say there is more beauty in a classical temple than a concrete office block, more in a Rembrandt than in last year’s Turner Prize winner?
Forthright and thought-provoking, and as accessible as it is intellectually rigorous, this introduction to the philosophy of beauty draws conclusions that some may find controversial, but, as Scruton shows, help us to find greater sense of meaning in the beautiful objects that fill our lives.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Photography: A Critical Introduction
Now in its sixth edition, this seminal textbook examines key debates in photographic theory and places them in their social and political contexts. Written especially for students in further and higher education and for introductory college courses, it provides a coherent introduction to the nature of photographic seeing.
Individual chapters cover:
• Key debates in photographic theory and history
• Documentary photography and photojournalism
• Personal and popular photography
• Photography and the human body
• Photography and commodity culture
• Photography as art.
This revised and updated edition includes new case studies on topics such as: Black Lives Matter and the racialised body; the #MeToo movement; materialism and embodiment; nation branding; and an extended critical discussion of landscape as genre.
Illustrated with over 100 colour and black and white photographs, it features work from Bill Brandt, Susan Derges, Rineke Dijkstra, Fran Herbello, Hannah Höch, Mari Katayama, Sant Khalsa, Karen Knorr, Dorothea Lange, Susan Meiselas, Lee Miller, Ingrid Pollard, Jacob Riis, Alexander Rodchenko, Andres Serrano, Cindy Sherman and Jeff Wall.
A fully updated resource information, including guides to public archives and useful websites, full glossary of terms and a comprehensive bibliography, plus additional resources at routledgetextbooks.com/textbooks/9780367222758/ make this an ideal introduction to the field.
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£34.20£38.00Photography: A Critical Introduction
£34.20£38.00 -
Covering Islam: How the Media and the Experts Determine How We See the Rest of the World
From the Iranian hostage crisis through the Gulf War and the World Trade Centre bombing, the West has been haunted by a spectre called ‘Islam’. As portrayed by the news media – and by a chorus of government, academic and corporate experts – ‘Islam’ is synonymous with terrorism and religious hysteria. At the same time, Islamic countries use Islam to justify unrepresentative and often oppressive regimes.
In this landmark work, for which he has written a new introduction, one of our foremost public thinkers examines the origins and repercussions of the media’s monolithic images of Islam. Combining political commentary with literary criticism, Edward Said reveals the hidden assumptions and distortions of fact that underlie even the most ‘objective’ coverage of the Islamic world.
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£9.80£12.30 -
Chinese: An Essential Grammar (Routledge Essential Grammars)
This new edition of Chinese: An Essential Grammar is an up-to-date and concise reference guide to modern Chinese (Mandarin) grammar.
Refreshingly jargon free, it presents an accessible description of the language, focusing on the real patterns of use today. This Grammar aims to serve as a reference source for the learner and user of Chinese, irrespective of level, setting out the complexities of the language in short, readable sections.
Features include:
- A new chapter on paragraph development
- Chinese characters, as well as the pinyin romanization, alongside all examples
- Literal and colloquial translations in English to illustrate language points
- detailed contents list and index for easy access to information
- A glossary of grammatical terms
It is ideal either for independent study or for students in schools, colleges, universities and adult classes of all types.
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£4.90 -
Learning Places: The Afterlives of Area Studies (Asia-Pacific: Culture, Politics, and Society)
Under globalization, the project of area studies and its relationship to the fields of cultural, ethnic, and gender studies has grown more complex and more in need of the rigorous reexamination that this volume and its distinguished contributors undertake. In the aftermath of World War II, area studies were created in large part to supply information on potential enemies of the United States. The essays in Learning Places argue, however, that the post–Cold War era has seen these programs largely degenerate into little more than public relations firms for the areas they research.
A tremendous amount of money flows—particularly within the sphere of East Asian studies, the contributors claim—from foreign agencies and governments to U.S. universities to underwrite courses on their histories and societies. In the process, this volume argues, such funds have gone beyond support to the wholesale subsidization of students in graduate programs, threatening the very integrity of research agendas. Native authority has been elevated to a position of primacy; Asian-born academics are presumed to be definitive commentators in Asian studies, for example. Area studies, the contributors believe, has outlived the original reason for its construction. The essays in this volume examine particular topics such as the development of cultural studies and hyphenated studies (such as African-American, Asian-American, Mexican-American) in the context of the failure of area studies, the corporatization of the contemporary university, the prehistory of postcolonial discourse, and the problematic impact of unformulated political goals on international activism.
Learning Places points to the necessity, the difficulty, and the possibility in higher education of breaking free from an entrenched Cold War narrative and making the study of a specific area part of the agenda of education generally. The book will appeal to all whose research has a local component, as well as to those interested in the future course of higher education generally.Contributors. Paul A. Bové, Rey Chow, Bruce Cummings, James A. Fujii, Harry Harootunian, Masao Miyoshi, Tetsuo Najita, Richard H. Okada, Benita Parry, Moss Roberts, Bernard S. Silberman, Stefan Tanaka, Rob Wilson, Sylvia Yanagisako, Mitsuhiro Yoshimoto
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£18.50 -
Monetarisierung Von Computerspielen: 109 (Blm-Schriftenreihe – Bayerische Landeszentrale Fur Neue Medi)
Computerspiele sind aus unserer kulturellen Landschaft nicht mehr wegzudenken: Die Games-Industrie bildet einen zentralen Bestandteil der Kultur- und Kreativwirtschaft in Deutschland. Die Untersuchung greift die Debatte uber aktuelle Trends im Gaming-Bereich auf und befasst sich mit unterschiedlichen Formen der Monetarisierung. Dabei gibt sie einen detaillierten Einblick in okonomische Strukturen wie In-Game-Shops, Pay-to-Win-Mechanismen oder glucksspielahnliche Elemente. Die Ergebnisse der Analyse bieten Anknupfungspunkte fur die medienpadagogische Praxis, den Jugendmedienschutz, aber auch fur Anbieter.Read more
£3.70£41.70 -
The Unfinished Politics of Race: Histories of Political Participation, Migration, and Multiculturalism
The Unfinished Politics of Race argues that the past few decades have seen important transformations in the politics of race. Contending that existing accounts have focused narrowly on the mainstream political sphere, this study argues that there is a need to explore the role of race more widely. By exploring the mainstream as well as transitional and alternative spheres of political mobilisation the authors stress the need to link the analysis of both local and national processes in order to make sense of the changing contours of racialised politics. The underlying concern of this study is to outline both a theoretical frame for an analysis of racial politics, and detailed empirical accounts of different arenas of political mobilisation. By exploring the unfinished politics of race, this study provides a timely reminder that the position of racial and ethnic minorities in political institutions remains deeply contested.Read more
£23.70£25.60 -
David Hume on Morals, Politics, and Society (Rethinking the Western Tradition)
A compact and accessible edition of Hume’s political and moral writings with essays by a distinguished set of contributorsA key figure of the Scottish Enlightenment, David Hume was a major influence on thinkers ranging from Kant and Schopenhauer to Einstein and Popper, and his writings continue to be deeply relevant today. With four essays by leading Hume scholars exploring his complex intellectual legacy, this volume presents an overview of Hume’s moral, political, and social philosophy.
Editors Angela Coventry and Andrew Valls bring together a selection of writings from Hume’s most important works, with contributors placing them in their appropriate context and offering a lively discourse on the relevance of Hume’s thought to contemporary subjects like reason’s dependence on emotion and the importance of social convention in political and economic behavior. Perfect for classroom use, this volume is an invaluable companion for anyone studying an important thinker who advanced the development of moral philosophy, economics, cognitive science, and many other fields of the Western tradition.
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£9.00
