Communication Studies

‘We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.’ – David Ogilvy

David Ogilvy was considered the ‘father of advertising’ and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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From the moment Star Wars burst onto the screen in 1977, audiences have been in equal parts fascinated and appalled by the half-man/half-machine hybrid Darth Vader. In 1999, creator George Lucas began the story of how Anakin Skywalker grew up to train as a Jedi under Obi-Wan Kenobi, found love with the Queen of Naboo, Padmé Amidala, before turning to the dark side of his nature and becoming more machine than man.

After driving the development of nascent digital technology, George Lucas perceived how he could create new creatures and new worlds on a grander scale than ever before. He created the first digital blockbuster, and met fierce resistance when he pushed for widespread digital cameras, sets, characters, and projection – all of which are now used throughout the industry. He essentially popularized the modern way of making movies.

Made with the full cooperation of George Lucas and Lucasfilm, this second volume covers the making of the prequel trilogy ― Episode I The Phantom Menace, Episode II Attack of the Clones, and Episode III Revenge of the Sith ― and features exclusive interviews with Lucas and his collaborators. The book is profusely illustrated with script pages, production documents, concept art, storyboards, on-set photography, stills, and posters.

About the series

TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.

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Containing the stories of four legendary fashion houses, this collectable box holds a beautiful set of covetable style guides.

Exploring four designers who exemplify elegance and high couture, these little books of fashion follow these brands from their creation, moving through their style evolutions, the key looks that define them and their impact on the fashion landscape today.

Discover the story behind the little black dress with the Little Book of Chanel, the tailoring behind Milan minimalism with Prada, the conception of the New Look with Dior and the genius behind androgynous maximalism with Gucci.

Featuring hundreds of exquisite images and text by best-selling authors, these definitive guides to luxury style are the perfect gift for any fashion lover.

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In this Very Short Introduction the renowned philosopher Roger Scruton explores the concept of beauty, asking what makes an object – either in art, in nature, or the human form – beautiful, and examining how we can compare differing judgements of beauty when it is evident all around us that our tastes vary so widely. Is there a right judgement to be made about beauty? Is it right to say there is more beauty in a classical temple than a concrete office block, more in a Rembrandt than in last year’s Turner Prize winner?

Forthright and thought-provoking, and as accessible as it is intellectually rigorous, this introduction to the philosophy of beauty draws conclusions that some may find controversial, but, as Scruton shows, help us to find greater sense of meaning in the beautiful objects that fill our lives.

ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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In this Very Short Introduction Raymond Wacks analyses the nature and purpose of the legal system, and the practice by courts, lawyers, and judges. Wacks reveals the intriguing and challenging nature of legal philosophy with clarity and enthusiasm, providing an enlightening guide to the central questions of legal theory.

In this revised edition Wacks makes a number of updates including new material on legal realism, changes to the approach to the analysis of law and legal theory, and updates to historical and anthropological jurisprudence.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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What did a Victorian lady wear for a walk in the park? How did she style her hair for an evening at the theatre? And what products might she have used to soothe a sunburn or treat an unsightly blemish? Mimi Matthews answers these questions and more as she takes readers on a decade-by-decade journey through Victorian fashion and beauty history.

Women’s clothing changed dramatically during the course of the Victorian era. Necklines rose, waistlines dropped, and Gothic severity gave way to flounces, frills, and an abundance of trimmings. Sleeves ballooned up and skirts billowed out. The crinoline morphed into the bustle and steam-moulded corsets cinched women’s waists ever tighter.
As fashion was evolving, so too were trends in ladies’ hair care and cosmetics. An era which began by prizing natural, barefaced beauty ended with women purchasing lip and cheek rouge, false hairpieces and pomades, and fashionable perfumes made with expensive spice oils and animal essences.
Using research from nineteenth century beauty books, fashion magazines, and lady’s journals, Mimi Matthews brings the intricacies of a Victorian lady’s toilette into modern day focus. In the process, she gives readers a glimpse of the social issues that influenced women’s clothing and the societal outrage that was an all too frequent response to those bold females who used fashion and beauty as a means of asserting their individuality and independence.

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’You never knew what you were going to be confronted with when you went on Later…’ Nick Cave

‘Later… is a voyage of discovery for us as well as the viewers’ Dave Grohl

Dave Grohl and Alicia Keys loved it, Björk treasured it, Ed Sheeran’s life was changed by it, Kano felt at home while Nick Cave was horrified but inspired, and they all kept coming back.

This first-hand account of the BBC’s Later… with Jools Holland takes you behind the scenes of one of the world’s great musical meeting places. Legends including Sir Paul McCartney, Mary J. Blige and David Bowie found a regular welcome, alongside the next generation of superstars including Adele, Ed Sheeran and Amy Winehouse. Part of what has made the show so special is the format – all those bands, singers, stars and newbies brought together to listen as well as to perform in Jools’ circle of dreams. But there’s always been plenty of mayhem alongside the magic of convening a room full of musicians hosted by one of their own.

Written by the show’s co-creator and 26-year showrunner, music journalist Mark Cooper, this is the story of how Later… grew into a musical and TV institution. It was Mark who had to explain to Jay-Z why he couldn’t just do his numbers and split, who told Seasick Steve why he had to play ‘Dog House Boogie’ on the Hootenanny and persuaded Johnny Cash that he simply had to come in, even when The Man in Black wasn’t feeling well.

From Stormzy to Björk, from Smokey Robinson to Norah Jones, from Britpop to trip hop, here is the word on how Later… began, evolved and has endured, accompanied by exclusive interviews with some of the show’s regular stars as well as the unique pictorial record of Andre Csillag who photographed the show for over 20 years. A must-read for music fans everywhere, Later… with Jools Hollandpulls back the curtain on classic performances to reveal that the show is just as magical, if even more chaotic, than you imagined.

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‘A tour de force’ – Guardian

‘Forensic … Strong on financial detail’ – Financial Times

The untold story of post-war Britain. Told through the lives of the two men who helped shape it: Sir David Barclay and Sir Frederick Barclay.
You May Never See Us Again is the only definitive story of David and Frederick Barclay – commonly known as the Barclay brothers. Born poor, these enigmatic twins built one of the biggest fortunes in Britain together from scratch and spent six decades at the epicentre of British business, media and politics. Their empire, said to be worth £7bn at its height, included Littlewoods, the Ritz Hotel, The Daily Telegraph and the channel island of Brecqhou. They were major advocates for Brexit and well-connected with influential politicians including Margaret Thatcher, Boris Johnson and Nigel Farage.
And yet despite their fortune and influence, their fiercely guarded desire for privacy has meant that their story remained largely unknown – until a very public family dispute pitched Barclay against Barclay in the High Court.
Journalist Jane Martinson unravels the fascinating story of these once inseparable billionaire brothers. Through their lives she offers compelling insights into post-war Britain, from the conditions that enabled their way of doing business to thrive through to the tightly enmeshed webs of influence between capitalism, politics and the media that shape Britain today.

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Author and consultant Jennifer Garvey Berger has worked with all types of leaders―from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: “I know that complexity and uncertainty are testing my instincts, but I don’t know which to trust. Is there some way to know what to do when I can’t know what’s next?”

Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive “mind traps” to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.

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What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises and Manchester United – along with such stars as Jay-Z and Lady Gaga? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School’s expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products – the movies, television shows, songs and books that are hugely expensive to produce and market – is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from her unprecedented access to some of the world’s most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works – and how to navigate today’s high-stakes business world at large.

‘Convincing . . . Elberse’s Blockbusters builds on her already impressive academic résumé to create an accessible and entertaining book.’ Financial Times

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