Communication Studies
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Always Look on the Bright Side of Life: The Inside Story of HandMade Films
In 1978, George Harrison, the Monty Python team and American businessman Denis O’Brien formed HandMade films, which was responsible for such classics as “Monty Python’s Life of Brian”, “Time Bandits”, “The Long Good Friday”, “A Private Function”, “Mona Lisa” and “Withnail and I”. This book looks at the life and times of this film company. Robert Sellars has secured detailed and exclusive interviews with such diverse artists as Alan Bennett, John Cleese, Sean Connery and Richard E. Grant.Read more
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Art Monsters: Unruly Bodies in Feminist Art
‘Destined to become a new classic’
A dazzlingly original reassessment of women’s stories, bodies and art – and how we think about them.
For decades, feminist artists have confronted the problem of how to tell the truth about their experiences as bodies. Queer bodies, sick bodies, racialised bodies, female bodies, what is their language, what are the materials we need to transcribe it?
Exploring the ways in which feminist artists have taken up this challenge, Art Monsters is a landmark intervention in how we think about art and the body, calling attention to a radical heritage of feminist work that not only reacts against patriarchy but redefines its own aesthetic aims.
Writing in the tradition of Susan Sontag, Hélène Cixous and Maggie Nelson, Lauren Elkin demonstrates her power as a cultural critic, weaving daring links between disparate artists and writers – from Julia Margaret Cameron’s photography to Kara Walker’s silhouettes, Vanessa Bell’s portraits to Eva Hesse’s rope sculptures, Carolee Schneemann’s body art to Theresa Hak Kyung Cha’s trilingual masterpiece DICTEE – and shows that their work offers a potent celebration of beauty and excess, sentiment and touch, the personal and the political.
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£11.40£12.30Art Monsters: Unruly Bodies in Feminist Art
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Normal Women: From the Number One Bestselling Author Comes 900 Years of Women Making History
A NEW STATESMEN BOOK OF THE YEAR 2023
‘A lasting work of social history’ THE TIMES
‘A genuinely new history of our nation’ DAN JONES
‘This celebration of women is a triumph of popular history’ SPECTATOR
FROM THE MULTI-MILLION BESTSELLING HISTORICAL NOVELIST COMES THE CULMINATION OF HER LIFE’S WORK
- Did you know that there are more penises than women in the Bayeux Tapestry?
- That the Peasant’s Revolt was started and propelled by women, protesting a tax on women?
- Or that celebrated naturalist Charles Darwin believed not just that women were naturally inferior to men but that they’d evolve to become ever more inferior?
These are just a few of the startling findings you will learn from reading Philippa Gregory’s Normal Women. In this ambitious and ground-breaking book, she tells the story of our nation over 900 years, but for the very first time women – some fifty per cent of the population – are no longer invisible in this history of England, but are at its beating heart.
Using research skills honed in her work as one of our foremost historical novelists, Gregory trawled through court records to find highway women, beggars and shepherdesses, through newspapers and diaries to find murderers and brides, housewives and pirates, female husbands and hermits. The ‘normal women’ you will meet in her pages went to war, ploughed the fields, campaigned, wrote, and loved. They rode in jousts, flew Spitfires, issued their own currency and built ships, corn mills and houses as part of their everyday lives They committed crimes, or treason, worshipped many gods, cooked and nursed, invented things and rioted. A lot. They built our society to be as diverse and varied as the women themselves. They are there in the archives – if you look – and they made our history.
‘You’ll lose count of the number of things you learn about women and their skewed place in history as you read Philippa Gregory’s stunning Normal Women … the book reframes the past … an essential read’ INDEPENDENT, FIVE-STAR REVIEW
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Ways of Seeing: John Berger (Penguin Modern Classics)
Based on the BBC television series, John Berger’s Ways of Seeing is a unique look at the way we view art, published as part of the Penguin on Design series in Penguin Modern Classics.
‘Seeing comes before words. The child looks and recognizes before it can speak.’
‘But there is also another sense in which seeing comes before words. It is seeing which establishes our place in the surrounding world; we explain that world with words, but word can never undo the fact that we are surrounded by it. The relation between what we see and what we know is never settled.’
John Berger’s Ways of Seeing is one of the most stimulating and influential books on art in any language. First published in 1972, it was based on the BBC television series about which the Sunday Times critic commented: ‘This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures.’ By now he has.
John Berger (b. 1926) is an art critic, painter and novelist.born in Hackney, London.
His novel G. (1972) won both the James Tait Black Memorial Prize and the Booker Prize.If you enjoyed Ways of Seeing, you might like Susan Sontag’s On Photography, also available in Penguin Modern Classics.
‘Berger has the ability to cut right through the mystification of professional art critics … he is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation’
Peter Fuller, Arts Review‘The influence of the series and the book … was enormous … It opened up for general attention areas of cultural study that are now commonplace’
Geoff Dyer in Ways of Telling‘One of the most influential intellectuals of our time’
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Strong Female Character: What Movies Teach Us
‘At a time when fluff and gossip reign supreme, Hanna Flint’s work is consistently insightful, informative and engaging all at once. I always finish reading it feeling just a tad bit smarter.’ Candice Frederick, Huffington Post‘One of the smartest pop culture commentators out there.’ Toby Moses, Guardian
The leading film critic of her generation offers an eloquent, insightful and humorous reflection on the screen’s representation of women and ethnic minorities, revealing how cinema has been the key to understanding herself, her body image and her ambitions as well as the world we live in.
A staunch feminist of mixed-race heritage, Hanna has succeeded in an industry not designed for people like her. She interweaves anecdotes from familial and personal experiences – from episodes of messy sex and introspection to the time when actor Vincent D’Onofrio tweeted that Hanna Flint sounded ‘like a secret agent’ – to offer a critical eye on the screen’s representation of women and ethnic minorities. Divided into sections ‘Origin Story’, ‘Coming of Age’, ‘Adult Material’, ‘Workplace Drama’ and ‘Strong Female Character’, the book ponders how the creative industries could better reflect our multicultural society.
Warm, funny and engaging and full of film-infused lessons, Strong Female Character will appeal to readers of all backgrounds and seeks to help us better see ourselves in our own eyes rather than letting others decide who and what we can be.
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£11.90£12.30Strong Female Character: What Movies Teach Us
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The Plot: The Political Assassination of Boris Johnson
‘A riveting read that skips along at pace. Illuminating and concerning, it lifts the lid on the tawdry world of Westminster powerbroking’ Tim Shipman, The Times
The explosive behind-the-scenes account of the plot to bring down Boris Johnson
YOU THINK YOU LIVE IN A WORLD WHERE THE ELECTED ARE CHOSEN BY THE PEOPLE.
THINK AGAIN.
When Boris Johnson came to power in 2019, he did so with the largest Conservative majority since Margaret Thatcher. Rewriting the political map, he united a party and shattered Labour’s fabled red wall. And yet, just three years later, he was ousted by the same members who had once greeted his leadership so rapturously.
What had gone so wrong?
The Plot is the seismic, fly-on-the-wall account of how the saviour of the Conservative Party became a pariah. Told with unparalleled access, from multiple inside sources talking with astonishing candour, it reveals the shocking truth about powerful forces operating behind the scenes in the heart of Westminster and those who became the architects of a Prime Minister’s downfall.
This is the story of a damning trail of treachery and deceit fuelled by an obsessive pursuit of power, which threatens to topple the very fabric of our democracy.
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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it from a disreputable business into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy’s remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy’s fascinating life and career make for an intriguing study from both a biographical and a business standpoint. Idiosyncratic, full of contradictions, and characterized by a powerful intellect, he redefined the business and became an icon within the advertising world, inspiring countless people to devote their lives to it. This biography is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy’s personal papers.Read more
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Iconoclasm, Identity Politics and the Erasure of History (Societas)
Iconoclasm, Identity Politics and the Erasure of History surveys the origins, uses and manifestations of iconoclasm in history, art and public culture. It examines the various causes and uses of image/property defacement as a tool of political, national, religious and artistic process. This is one of the first books to examine the outbreak of iconoclasm in Europe and North America in the summer of 2020 in the context of previous outbreaks, and it examines the implications of iconoclasm as a form of control, censorship and expression.
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The British Horror Film from the Silent to the Multiplex: From the Silents to the Multiplex
When Hammer Films broke box office records in 1957 with `The Curse of Frankenstein’, the company not only resurrected the gothic horror film, but also created a particularly British-flavoured form of horror that swept the world. `The British Horror Film from the Silent to the Multiplex’ is your guide to the films, actors, and filmmakers who have thrilled and terrified generations of movie fans. In just one book, you will find the literary and cinematic roots of the genre to the British films made by film legends such as Bela Lugosi and Boris Karloff, Hammer’s accomplishments starring Christopher Lee and Peter Cushing, and the post-Hammer horrors such as Peter Walker’s `Frightmare’ and huge British-made successes such as `Alien’ and the zombie craze of the twenty-first century. Featuring the history, the films, the stars, the directors, and the studios in one fascinating, fun, and fact-filled volume, whether you are an absolute beginner or a seasoned gore-hound, this volume covers everything you ever wanted to know about the British horror movie, but were too bone-chillingly afraid to ask.Read more
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The Encyclopedia of British Film: Fourth Edition
With well over 6,300 articles, including over 500 new entries, this fourth edition of The Encyclopedia of British Film is a fully updated invaluable reference guide to the British film industry. It is the most authoritative volume yet, stretching from the inception of the industry to the present day, with detailed listings of the producers, directors, actors and studios behind a century or so of great British cinema.
Brian McFarlane’s meticulously researched guide is the definitive companion for anyone interested in the world of film. Previous editions have sold many thousands of copies and this fourth edition will be an essential work of reference for enthusiasts interested in the history of British cinema, and for universities and libraries.
— .
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Dance of the Photons: Einstein, Entanglement and Quantum Teleportation
A Nobel Laureate explains quantum entanglement and teleportation and why Einstein was wrong about the nature of reality
What is the true nature of reality? To find out, Nobel Laureate Anton Zeilinger takes us (along with his fictional students Alice and Bob) on a voyage through a quantum wonderland, explaining entanglement, teleportation, time-travel paradoxes and why our view of the world must change.
Originally published in America in 2012, a new Afterword in the light of the author’s 2022 Nobel Prize means the book brings readers up-to-date with the most recent developments in quantum teleportation. This describes the author’s collaboration to perform the first intercontinental video call encrypted using quantum cryptography, and how Chinese scientists teleported entangled quantum states to an orbiting satellite. Readers also learn how both volunteer humans and astronomical objects billions of light years away have been part of experiments to conclusively prove that quantum states cannot provide a full description of reality at a local level.
Einstein had always refused to accept aspects of quantum theory, deriding the notion of instantaneous communication between faraway ‘entangled’ particles as ‘spooky action at a distance’. However, this playful yet deep book takes readers through a series of ingenious experiments conducted in various locations that demonstrate entanglement is indeed real, and speculates that information is an essential part of reality.
From a dank sewage tunnel under the River Danube to the balmy air between a pair of mountain peaks in the Canary Islands, with various time-travel paradoxes explained along the way, the author and his fictional physics students Alice and Bob demonstrate the true nature of quantum entanglement and teleportation using photons, or light quanta, created by laser beams. The ideas described have laid the foundations for a new era of quantum technology, including the development of quantum computers and much more.
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Delivering Dreams: A Century of British Film Distribution
Film Distributors are the unsung heroes of cinema. Without them, the film industry would grind to a halt. Drawing on the archives of the Film Distributors Association (FDA), as well as on interviews with leading British distributors of today, Delivering Dreams tells the, largely unacknowledged, story of how films were, and are, brought to British cinema-goers. It profiles some of the most flamboyant and controversial figures involved in UK distribution over the last 100 years, ranging from the founders of huge companies to visionaries who have launched small art house labels. Geoffrey Macnab also explores how the sector has reacted to a rapidly changing market and technological environment, from the transition to sound in the late 1920s to the spectre of TV in the 1950s and the move to digital in the 2000s. Ranging from the films of Charlie Chaplin to The King s Speech, and published to coincide with the centenary of the FDA s creation in December 1915, this book highlights the crucial role that distributors have played in maintaining the solid foundations of the British film industry.Read more
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What Really Happens in Vegas: Discover the infamous city as you’ve never seen it before
‘James Patterson and Mark Seal have brought Sin City to life’ TELEGRAPH
What happens in Vegas stays in Vegas – until now.
Whether you’re a Vegas regular or have only heard the city’s tales through whispers, this book will surprise and astound you . . . It’s not just the five-star dining, or the casinos, or the clubs, or the crowds. It’s the electrifying chemistry of America’s most round-the-clock city.
In this dazzling 24-hour journey, James Patterson lifts the lid on America’s notorious hub of gambling and excess. Fuelled by original interviews and in-depth reporting, What Really Happens in Vegas uncovers the vice, crime and entertainment that made Sin City an infamous desert mecca.
This is Vegas as you’ve never seen it before, filled with unbelievable stories from the people who make the city tick, simmer – and even explode.
_____________________________
PRAISE FOR JAMES PATTERSON
‘Patterson knows where our deepest fears are buried… there’s no stopping his imagination’ NEW YORK TIMES BOOK REVIEW
‘A writer with an unusual skill at thriller plotting’ GUARDIAN
‘The master storyteller of our times’ HILLARY RODHAM CLINTON
‘No one gets this big without amazing natural storytelling talent – which is what Jim has, in spades’ LEE CHILD
‘Patterson boils a scene down to the single, telling detail, the element that defines a character or moves a plot along. It’s what fires off the movie projector in the reader’s mind’ MICHAEL CONNELLY
‘James Patterson is The Boss. End of.’ IAN RANKIN
‘It’s no mystery why James Patterson is the world’s most popular thriller writer … Simply put: nobody does it better’ JEFFREY DEAVER
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Frenemies: The Epic Disruption of the Advertising Industry (and Why This Matters)
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women–though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.
Frenemies is Ken Auletta’s reckoning with an industry under existential assault. He enters the rooms of the ad world’s most important players, some of them business partners, some adversaries, many “frenemies,” a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world’s largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook’s head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry’s peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry’s foremost power broker, a position which feasts on times of fear and change.
Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing–revenue that is in peril in the face of technological changes and the fraying trust between the industry’s key players.
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Different Times: A History of British Comedy
They don’t make comedy like they used to . . .
From the slapstick comedy of Charlie Chaplin and Stan Laurel, the surrealism of Spike Milligan and Monty Python, and the golden age of political incorrectness helmed by Benny Hill, to the alternative scene that burst forth following the punk movement, the hedonistic joy of Absolutely Fabulous, the lacerating scorn of Jimmy Carr, Ricky Gervais, and Jo Brand and the meteoric rise of socially conscious stand up today: comedy can be many things, and it is a cultural phenomenon has come to define Britain like few others.
In Different Times, David Stubbs charts the superstars that were in on the gags, the unsung heroes hiding in the wings and the people who ended up being the butt of the joke. Comedians and their work speak to and of their time, drawing upon and moulding Britons’ relationship with their national history, reflecting us as a people, and, simply, providing raucous laughs for millions of people around the world.
Different Times is a joyous, witty and insightful paean to British comedy.
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£14.40£19.00Different Times: A History of British Comedy
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The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life
“A must-read for business leaders and anyone who wants to understand all the implications of a social world.” — Bob Iger, Chairman and Chief Executive Officer of The Walt Disney CompanyFrom tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media — how it works, how it’s changing human life, and how we can master it for good and for profit.
In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.
How did this happen? The scope and pace of these changes have left traditional businesses — and their old-guard marketing gatekeepers — bewildered. We simply do not comprehend social media’s form, function, and possibilities. It’s time we did.
In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree–mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.
With the scope and ambition of The Second Machine Age and James Gleick’s The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world — a guide not just to social media, but to human life today and where it is headed next.
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1000 Design Classics
The most innovative, iconic, and influential products ever designed – from 1663 to the present day
Originating from the highly acclaimed and groundbreaking three-volume Phaidon Design Classics, this new book presents 1,000 of the world’s greatest objects in one large-format volume – from everyday items by anonymous creators to lauded pieces by the likes of Charles and Ray Eames, Charlotte Perriand, Dieter Rams, Richard Sapper, Hans J. Wegner, and Florence Knoll.
Carefully revised to bring every detail up to date, and with the addition of 100 new items that highlight designers from a diverse variety of backgrounds (including a greater number of female designers) and products from the last 15 years, this collection of the world’s greatest product design is more comprehensive, compelling – and relevant – than ever before.
The book showcases celebrated names alongside the new stars of modern design, including Le Corbusier, Alvar and Aino Aalto, Isamu Noguchi, Ronan and Erwan Bouroullec, Lani Adeoye, Faye Toogood, and Lindsey Adelman. Each entry is accompanied by beautiful imagery and a detailed description that offers a rich insight into the product, its history, and its maker, from the renowned Tulip Chair by Eero Saarinen to the much-loved Bird Zero e-scooter.
This handsome book is the perfect reference guide for design enthusiasts, industry professionals, and all those interested in the creative process.
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£49.30£66.501000 Design Classics
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Arrows of Desire: Films of Michael Powell and Emeric Pressburger
Michael Powell and Emeric Pressburger formed one of the greatest creative partnerships in the history of British cinema – The Archers. Their films were often controversial – Churchill tried to suppress the release of “The Life and Death of Colonel Blimp”. Later, “The Red Shoes” and “The Tales of Hoffman” startled and enchanted cinema audiences with their use of colour, form amd music. However, in the last ten years the magic, poetry and passion of their work has been acknowledged around the world and they are firmly in the pantheon of film masters. This book is a comprehensive analysis of their films and is a useful guide to their work.Read more
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Warner Bros.: 100 Years of Storytelling
In this official centennial history of the greatest studio in Hollywood, unforgettable stars, untold stories, and rare images from the Warner Bros. vault bring a century of entertainment to vivid life.
The history of Warner Bros. is not just the tale of a legendary film studio and its stars, but of classic Hollywood itself, as well as a portrait of America in the last century. It’s a family story of Polish-Jewish immigrants-the brothers Warner-who took advantage of new opportunities in the burgeoning film industry at a time when four mavericks could invent ways of operating, of warding off government regulation, and of keeping audiences coming back for more during some of the nation’s darkest days.
Innovation was key to their early success. Four years after its founding, the studio revolutionized moviemaking by introducing sound in The Jazz Singer (1927). Stars and stories gave Warner Bros. its distinct identity as the studio where tough guys like Humphrey Bogart and strong women like Bette Davis kept people on the edge of their seats. Over the years, these acclaimed actors and countless others made magic on WB’s soundstages and were responsible for such diverse classics as Casablanca, A Streetcar Named Desire, A Star Is Born, Bonnie & Clyde, Malcolm X, Caddyshack, Purple Rain, and hundreds more.It’s the studio that put noir in film with The Maltese Falcon and other classics of the genre, where the iconic Looney Tunes were unleashed on animation, and the studio that took an unpopular stance at the start of World War II by producing anti-Nazi films. Counter-culture hits like A Clockwork Orange and The Exorcist carried the studio through the 1970s and ’80s. Franchise phenomena like Harry Potter, the DC universe, and more continue to shape a cinematic vision and longevity that is unparalleled in the annals of film history. These stories and more are chronicled in this comprehensive and stunning volume.
Copyright © 2023 Warner Bros. Entertainment Inc.
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£28.30£33.30Warner Bros.: 100 Years of Storytelling
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BBC Proms 2024 (BBC Proms Guides)
The BBC Proms is the world’s biggest and longest-running classical music festival and one of the jewels in the crown for the BBC. Held every summer at the Royal Albert Hall in London and across the UK, it is one of the strongest brand names in the music world and attracts a glittering array of artists and orchestras from the UK and around the world. Whether you’re a first-time visitor or an experienced Prommer, watching at home or listening on radio or online, the BBC Proms Guide is an excellent companion to the festival, which you can treasure and return to in years to come.
Filled with concert listings and articles by leading writers, the BBC Proms Guide offers an insight into the performers and repertoire, as well as thought-provoking opinion pieces about music, musicians and music-making.
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Advertising Creative: Strategy, Copy, and Design
Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology.
The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.
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£49.20£69.40Advertising Creative: Strategy, Copy, and Design
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Online Radio: a Guide for Broadcasters and Listeners
Online Radio is the quickest growing broadcast medium with over 110,000 stations being freely audible around the world. This book explores how radio developed and how the birth of digital made digital transmission via the internet a viable way for new radio broadcasters to get traction. The book identifies some of the pioneers who made online radio possible, despite the strenuous efforts of the established stations to suppress all new media.A technical chapter on digital technology explains radio waves, bands and then how audio could be sliced to make it easier to transmit digitally. The needs to get an online radio station on the air are explored with a look at the essential studio equipment, and a hard look at business plans. Funding online radio is discussed and various new forms of revenue that are already revolutionising the medium.
Of interest to anyone in the media, this book is about the FUTURE of broadcasting, which looks certain to include
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FACEBOOK ADVERTISING: Guide For Beginners To Increase Your Sales in 10 Steps and Become Influencer. Use Facebook ADS, Groups and Live Broadcast For Your Business Strategy in…
What are the best Facebook Marketing Tips?
What is the Secret to Building Successful Facebook Ads?
How do Millions of People Earn Money Using Facebook?
If you want to take your business on heights with Facebook Ads then keep reading…
Your customer never stop to Use this Awesome Book!
Social media has become an integral part of business growth today!
If your business does not have a presence on Social Media, you are losing a big chunk of business.
No matter the size of your business,you should be active on social media.
◆ Some statistics:
FaceBook accounts for more than 9% of digital advertising and 18.4% of the global mobile digital advertising. 92% of social marketers are using FaceBook for advertising. Businesses are paying 122% more per advertisement unit on FaceBook than they did just a year ago.
But the question is …. Do Facebook Ads Really Work?
Yes! If targeted properly, Facebook Ads are worth the investment.
Understanding how to leverage Facebook ads effectively is now more important than ever.
Since it is a part of almost every successful social media strategy, it is vital to know how your posts can be seen by the right consumers at the right time.
The number one step that you as an advertiser should take is to identify the goal of your ad campaign.
Do you want to?
– Drive relevant traffic to your site?
– Generate more leads?
– Encourage users to interact with your page?
– Secure more sales?
– Expand your brand’s reach?
✓ Now you know the answer to “do Facebook ads work”?
Yes, and there’s absolutely no doubt about it.
You don’t have to be an expert to start advertising on Facebook.
This Complete Guide to Facebook Advertising covers such topics as:
- Everything about Facebook Pages
- Marketing is a two-way street
- Pre-selling your audience
- Improve, Test, Grow, and Monetize
- Analyzing and Retargeting
- Maximizing Organic Reach on Facebook
- Using the Pixel to improve Ad Targeting
- Common mistakes and How to Avoid Them… AND MORE!!!
Are you still thinking?
Buy it NOW and let your customers get addicted to this amazing book
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£19.10£21.80 -
The Advertising Handbook (Media Practice)
The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.
This Fourth Edition explores the growing significance of:
- the influence of ‘Big Data’ and automation in digital advertising;
- tracking and profiling users across digital communications for targeted and personalised marketing communications;
- the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;
- the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and
- the complex profile of consumer behaviour that produces new challenges for brands and branding.
Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
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Drawn to Drink: Fifty Years of the Advertising and Illustration of Drinks (50 Years)
A miscellany of illustrations for advertisements, leaflets, posters, articles, and books on drinks – both alcoholic and non-alcoholic.Read more
£9.20£9.50 -
Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:
- Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life
- A new chapter on International Advertising addressing the challenges of managing a global campaign
- Pedagogical features and visual aids to support student learning and comprehension, including reflective questions and mini-cases drawn from current industry examples
- New and expanded content covering digital marketing and technologies; the customer journey; ethics and corporate social responsibility; global positioning of the brand; paid, earned and owned media; influencer marketing, and campaign measurement and analytics
Providing a full understanding of the advertising account planning process, this textbook is perfect for both the industry and classroom. The textbook will equip students of Marketing Communications, Advertising Management and Brand Management with the knowledge and skills they need to plan and manage a strategic communications campaign, including prominent advertising student competitions such as American Advertising Federation ( AAF) National Student Advertising Competition ( NSAC) or the Collegiate EFFIES.
Online resources include PowerPoint slides and a test bank.
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£34.20 -
A History of Advertising: The First 300,000 Years
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.
This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.
Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.
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£96.90 -
Sustainable Advertising: How Advertising Can Support a Better Future
Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.
Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.
From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.
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£30.40 -
Recognition in the Age of Social Media
The desire to be recognized is a basic human trait. In contemporary society, social media platforms play a key role in defining how processes of recognition take shape. To post, to like, or to comment have become daily practices of expressing individual recognition. On the one hand, social media platforms make it easier for individuals to be visible and to be recognized; on the other hand, they control the structure of these dynamics.
This timely and original book reflects on processes of recognition on social media platforms. Revisiting traditional discussions on recognition theory, Bruno Campanella investigates how the field of media and communication has used the concept and poses new questions raised by the omnipresence of social media. He argues that existing work does not fully explore the impact of platforms on contemporary processes of recognition. Individuals must learn new skills to make themselves visible online, but how to achieve this changes as a consequence of the role played by platforms: what is seen depends on decisions taken by their algorithms, which impacts how individuals and social groups are valued in society.
Recognition in the Age of Social Media is a key contribution to the field, and a must-read for students and scholars of media and communication, sociology, and politics.
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£15.20 -
Social Media in an English Village: (Or how to keep people at just the right distance) (Why We Post)
Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.
He explores the consequences of social media for groups ranging from schoolchildren through to the patients of a hospice, and he compares these connections to more traditional forms of association such as the church and the neighbourhood. Above all, Miller finds an extraordinary clash between new social media that bridges the private and the public domains, and an English sensibility that is all about keeping these two domains separate.
Praise for Social Media in an English Village
‘The book has definitely lived up to my expectations and changed the way I think about social media. … a truly illuminating and recommendable [reading] experience.’
New Horizons in English Studies‘This fine study is located in anthropology, and there
will therefore be some jarring interpretations for scholars in internet,
media, communication and cultural studies. This disciplinary dissonance
is productive and potent. The concept of “polymedia” proposed
throughout the book will hold a currency far beyond this monograph and
series. This concept describes how a network of social media platforms
is used to build a communication system. Further, the key and
under-recognised change in social media in the past five years – the
intensification of visuality in social media through Instagram and
Snapchat – is handled well. Miller also captures the social function of
mobile phone cameras: “Taking a photograph has become rather like
holding a drink – a key mode by which everyone acknowledges how much fun
they are having.” …Delicately textured case studies entwine around
this local study, such as the use of social media for people with
terminal illnesses and resident in hospices. Patients can continue
conversations with family and friends, particularly with the use of a
webcam to offer (digital) face to (digital) face support. Miller’s rich
research unearths how the local use of digital media reveals
opportunities, strategies and challenges for guarding and freeing the
spaces between public and private communication.’
Times Higher Education‘This thought-provoking publication will appeal to both the curious layperson and media scholars, no doubt igniting introspection about our own use of social media.’
LSE Review of Books‘Based on rich ethnographic data, the book offers vivid examples of the ground-breaking discoveries made in digital anthropology in the past two decades. Miller – a recognised pioneer in this field of study – is profoundly concerned not only with the change that social media have brought to people’s lives but also the change that people make through and with social media. By situating social media in the practices and socialities of people in a particular locality, this highly readable book achieves both empirical and theoretical depth and offers a valuable piece of social science literature for students and scholars interested in social media as ways of attaining ever new possibilities of human experience and social life.’
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£0.90 -
(Not) Getting Paid to Do What You Love: Gender and Aspirational Labor in the Social Media Economy
An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid workProfound transformations in our digital society have brought many enterprising women to social media platforms―from blogs to YouTube to Instagram―in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands.
Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”―and stand out among freelancers, temps, and gig workers―Duffy asks us all to consider the stakes of not getting paid to do what you love.Read more
£16.10£17.10 -
A Social History of the Media
The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media history today, and a new eighth chapter surveys the revolutionary media developments of the twenty-first century, including in particular the rise of social and participatory media and the penetration of these technologies into every sphere of social and private life.
Avoiding technological determinism and rejecting assumptions of straightforward evolutionary progress, this book brings out the rich and varied histories of communication media. In an age of fast-paced media developments, a thorough understanding of media history is more important than ever, and this text will continue to be the first choice for students and scholars across the world.
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£18.00 -
Social Media Marketing Specialist Coloring Book. Funny Unique Snarky Adult Coloring Book of Creative Supportive Quotes for Advertising Agency Coworker … Idea for Appreciation….
Are you looking for a gift which is perfect for Marketer or Advertiser? Want to relax from the stress of a marketing job?
Packed with stunning, high-quality illustrations, this unique marketer coloring book features detailed images with a wide range of motivational, humorous comments and sayings about sales and customer service.
It is designed to provide hours of coloring enjoyment, as well as help you practice mindfulness and relieve anxiety. It features relatable and hilarious phrases which all marketing coworker will agree with! Phrases include:
- My accountant asked me “What’s your net pay?” So I said, “About 2 cents per click.
- I made a joke about organic reach on Facebook… nobody got it.
- Advertising Manager Definition: someone who does precision guesswork based on unreliable data provided by those of questionable knowledge.
It is a perfect gift for coworkers and managers to thank them for their dedication and endless patience. And it also helps sparkle your creativity and experience the benefits of mindfulness.
In this book, you will find:
- All pictures are printed on high-quality paper
- You can use pencil, pen, or marker without the worry of bleed-through
- Single-sided coloring pages to prevent bleed-through and allow you to easily remove and frame your favorites
- A combination of simple and intricate designs to accommodate every skill level
- And hours upon hours of coloring enjoyment and meditative relaxation
- A great gift for Birthdays, Christmas or other Festivals. Give your friend a present that will surprise them
This book makes a fantastic funny gift idea for a marketer or advertising agent. So if you have a family member or friend who works in a marketing company, they will be sure to love this adult coloring book!
Buy now and start coloring today!
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£6.50 -
Social Media: A Critical Introduction
Never look at social media the same way again.Social media are an integral part of contemporary society. From news and politics to language and everyday life, they have changed the way we communicate, use information and understand the world. So we have to ask critical questions about social media. We have to dig deeper into issues of ownership, power, class and (in)justice.
This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society. The revised and expanded
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£27.50£30.40Social Media: A Critical Introduction
£27.50£30.40 -
Influenced: The Impact of Social Media on Our Perception
Unpacks and pulls the curtain back on what happens to our brains and our behaviors each time we addictively engage social media and the influencers we encounter there.
Individuals seeking to widen their tribes of friends, fans, and followers have an abundance of resources for building their digital footprints and social media popularity. All of this seems well and good from the perspective of revenue, exposure, and perhaps ego-building, but what is the impact of this on the human brain and our behavior? Is anyone paying attention to the lurking side effects of the social media influencer revolution?
As “Dr. Brian” Boxer Wachler―one of the world’s most esteemed authorities on human perception―reveals in Influenced: The Impact of Social Media on Our Perception, we are oblivious to the mental evolution that is already in process. Science is proving that our addictive reliance upon social media and its influencers is having a demonstrable impact on how we think, feel, and perceive everything around us― and even how we react to stimuli. One might think that a “Like” is nothing more than a split-second tap on a device. However, brain scans tell a different story. Our brains literally light up with every buzz, ding, alert, and ring in anticipation of how our network is responding to us. As we tap away at our devices, we anxiously seek the approval of others―often people we don’t know.
Influenced unpacks what happens to our brains and our behaviors each time we click “Like”; follow an influencer; consume a video; share or reshare an article; post or repost a photograph; write a comment; pile on a trend;; just scroll for new content; and why do we keep coming back for more. Dr. Boxer Wachler includes his own social and medical findings and highlights them with interviews with top influencers, the latest studies, and pop-culture anecdotes.
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£18.70£20.90 -
Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic
Get beyond the basics and see how modern-day users are reimaging the SEO process
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
- General education on SEO and organic content marking
- Understanding which search engines to focus on
- How SEO and content can solve business problems
- Building a new brand through SEO and content
- Identifying who your true competitors are
- Which Analytics reports you should be regularly monitoring
- How to establish research channels that can inform your business initiatives
- Building personas and audience purchase journeys
- Prioritizing locations, demographics and countries
- What needs to be in place to maximize free traffic levels to your brands assets
- Understanding all the key tasks and attributes for an effective content program
- Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types
- Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets
- Calculating ROI for SEO and Content initiatives
- Small business marketing via content and SEO and having the right small business mindset for success
- Website and content design considerations (accessibility, principles of marketing)
- Optimizing for the future and looking at other search venues
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- Amazon Optimization
- YouTube Optimization
- App Store Optimization (ASO)
- Podcast Optimization
- Optimizing Blogs and other off-site content
- Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles
- How to build an optimization path and programs that drive results and manage risks
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
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£26.30£33.20 -
Peirce on Signs: Writings on Semiotic by Charles Sanders Peirce
Charles Sanders Peirce (1839-1914) is rapidly becoming recognized as the greatest American philosopher. At the center of his philosophy was a revolutionary model of the way human beings think. Peirce, a logician, challenged traditional models by describing thoughts not as “ideas” but as “signs,” external to the self and without meaning unless interpreted by a subsequent thought. His general theory of signs — or semiotic — is especially pertinent to methodologies currently being debated in many disciplines.This anthology, the first one-volume work devoted to Peirce’s writings on semiotic, provides a much-needed, basic introduction to a complex aspect of his work. James Hoopes has selected the most authoritative texts and supplemented them with informative headnotes. His introduction explains the place of Peirce’s semiotic in the history of philosophy and compares Peirce’s theory of signs to theories developed in literature and linguistics.
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£21.70 -
Directing Feature Films: The Creative Collaboration Between Director, Writers and Actors
Learn how to read a script, find its core, determine your vision, communicate with writers, actors, designers, cinematographers, editors, composers, and all the members of your creative team in order to insure that your vision reaches the screen.Read more
£15.20
