Communication Studies

Winner of the Sales and Marketing Category at the 2019 Business Book Awards

If you’re in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you ll be full of new ideas, ready to crack any brief.

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**A Sunday Times and New York Times bestseller, Sept 2023**
**SHORTLISTED FOR THE FT BUSINESS BOOK OF THE YEAR 2023**

AI. SYNTHETIC BIOLOGY. QUANTUM COMPUTING. Everything is about to change. This is the only book you need to understand this new world.

From the ultimate AI insider, Mustafa Suleyman, co-founder of DeepMind, part of Google.

‘Fascinating, well-written, and important’ Yuval Noah Harari, author of Sapiens
‘Deeply rewarding and consistently astonishing’ Stephen Fry
‘An excellent guide for navigating unprecedented times’ Bill Gates

Soon you will live surrounded by AIs. They will organise your life, operate your business, and run core government services. You will live in a world of DNA printers and quantum computers, engineered pathogens and autonomous weapons, robot assistants and abundant energy.

None of us are prepared.

As co-founder of the pioneering AI company DeepMind, part of Google, Mustafa Suleyman has been at the centre of this revolution. The coming decade, he argues, will be defined by this wave of powerful, fast-proliferating new technologies.

In The Coming Wave, Suleyman shows how these forces will create immense prosperity but also threaten the nation-state, the foundation of global order. As our fragile governments sleepwalk into disaster, we face an existential dilemma: unprecedented harms on one side and the threat of overbearing surveillance on the other.

Can we forge a narrow path between catastrophe and dystopia?

This ground-breaking book from the ultimate AI insider establishes ‘the containment problem’ – the task of maintaining control over powerful technologies – as the essential challenge of our age.

‘A stunning book by a man at the very centre of the AI revolution’ Rory Stewart
‘Essential reading’ Daniel Kahneman

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The Fall of Boris Johnson is the explosive inside account of how a prime minister lost his hold on power. From Sebastian Payne, former Whitehall Editor for the Financial Times and author of Broken Heartlands.

Winner of the Parlimentary Book Awards
A New Statesman, The Times, Daily Mail and FT Book of the Year
‘Revelatory’ – The Daily Telegraph
‘Delicious detail’ – The Times

Boris Johnson was touted as the saviour of the country and the Conservative Party, obtaining a huge commons majority and finally ‘getting Brexit done’. But, within three short years, he was deposed in disgrace and left the country in crisis.

Sebastian Payne tells the essential behind-the-scenes story, charting the series of scandals that felled Johnson: from the blocked suspension of Owen Paterson, through partygate and the final death blow: the Chris Pincher allegations. This is the full narrative of the betrayals, rivalries and resignations that resulted in the dramatic Conservative coup – and set in motion those events that saw the party sink to catastrophic new lows.

With unparalleled access to those who were in the room when key decisions were made, Payne tells of the miscalculations and mistakes that led to Boris Johnson’s downfall. This is a gripping and timely look at how power is gained, wielded and lost in Britain today.

‘Genuinely page-turning’ – Andrew Marr
‘Entertaining and illuminating’ – Tim Shipman

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Cinema developed against the backdrop of the two world wars, and over the years has seen smaller wars, revolutions, and profound social changes. Its history reflects this changing landscape, and, more than any other art form, developments in technology. In this Very Short Introduction, Nowell-Smith looks at the defining moments of the industry, from silent to sound, black and white to colour, and considers its genres from intellectual art house to mass market entertainment.

ABOUT THE SERIES: The Very Short Introduction series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth.

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

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From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media — how it works, how it’s changing human life, and how we can master it for good and for profit.

In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades.

How did this happen? The scope and pace of these changes have left traditional businesses — and their old-guard marketing gatekeepers — bewildered. We simply do not comprehend social media’s form, function, and possibilities. It’s time we did.

In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks — to an astonishing degree–mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world’s social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media — and to make online content that impacts the world — you must start with the Social Organism.

With the scope and ambition of The Second Machine Age and James Gleick’s The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world — a guide not just to social media, but to human life today and where it is headed next.

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From the moment Star Wars burst onto the screen in 1977, audiences have been in equal parts fascinated and appalled by the half-man/half-machine hybrid Darth Vader. In 1999, creator George Lucas began the story of how Anakin Skywalker grew up to train as a Jedi under Obi-Wan Kenobi, found love with the Queen of Naboo, Padmé Amidala, before turning to the dark side of his nature and becoming more machine than man.

After driving the development of nascent digital technology, George Lucas perceived how he could create new creatures and new worlds on a grander scale than ever before. He created the first digital blockbuster, and met fierce resistance when he pushed for widespread digital cameras, sets, characters, and projection – all of which are now used throughout the industry. He essentially popularized the modern way of making movies.

Made with the full cooperation of George Lucas and Lucasfilm, this second volume covers the making of the prequel trilogy ― Episode I The Phantom Menace, Episode II Attack of the Clones, and Episode III Revenge of the Sith ― and features exclusive interviews with Lucas and his collaborators. The book is profusely illustrated with script pages, production documents, concept art, storyboards, on-set photography, stills, and posters.

About the series

TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.

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It’s time to start your adventure. Get them before they get you.

Put your sleuthing skills to the test in a world of deception, betrayal, and strategy. Placed in a castle in the Scottish Highlands, you must figure out if your fellow players are Faithful or a Traitor. Can you trust Jorge, the dentist with an encyclopaedic memory and tendency to smile at everyone? Or Nina, the retiree who acts like the group’s matriarch but has a knowing glint in her eyes..? Beware, for in this treacherous game, trust is a luxury you cannot afford.

In the official book of the BAFTA-winning phenomenon, The Traitors: The Interactive Game Book, the decisions you make will decide what happens next. Take this thrilling journey on your own or with others, pooling your wisdom to make the right choices. With over 20 standalone games to play as a pair or in a group – all with cunning Traitors twists – this is the perfect gift, guaranteed to unleash hours of mischief and fun.

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In the decades since its publication, Frank Herbert’s Dune has become arguably the best-selling and certainly the best-known science fiction novel ever written. So how did an ex-Navy newspaperman from Washington State come to write such a world-conquering novel? And how was he able to pack it with so many layers of myth and meaning? 

Herbert’s boundless imagination was sparked by a dizzying array of ideas, from classical history to cutting-edge science, from environmentalism to Zen philosophy, and from Arabic texts to Shakespeare’s tragedies.

Beginning on Arrakis and going planet by planet, The Worlds of Dune offers a supremely deep dive into Herbert’s universe – detailing along the way the many diverse strands that he wove into his epic creation to offer a visually rich accompaniment to this sci-fi legend.

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‘One of the most captivating books I have ever read … A wonderful read (or a great present) for anyone who loves stories and art’ Nina Stibbe, author of Love, Nina

A beautifully illustrated new memoir of a life in art, a father and daughter, and what a shared love of a painting can come to mean.

‘We see with everything that we are’

On the morning of 12 October 1654, a gunpowder explosion devastated the Dutch city of Delft. The thunderclap was heard over seventy miles away. Among the fatalities was the painter Carel Fabritius, dead at thirty-two, leaving only his haunting masterpiece The Goldfinch and barely a dozen known paintings. The explosion that killed him also buried his reputation, along with answers to the mysteries of his life and career.

What happened to Fabritius before and after this disaster is just one of the discoveries in a book that explores the relationship between art and life, interweaving the lives of Laura Cumming, her Scottish painter father, who also died too young, and the great artists of the Dutch Golden Age.

This is a book about what a picture may come to mean: how it can enter your life and change your thinking in a thunderclap. Beautifully illustrated in full colour, this is the perfect Christmas gift for art lovers.

‘A book that often borders on the sublime’ Sunday Times
‘No one writes art like Laura Cumming’ Philip Hoare
‘I will never look at any painting in the same way again’ Polly Morland
‘Superb … this book taught me to see anew’ Daily Telegraph
‘Her pages stay with you long after you finish’ Simon Schama
‘Brilliant … rush out and buy it’ Edmund de Waal, author of The Hare with Amber Eyes

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More than 40 stories from the glory days of rock’n’roll, featuring Lou Reed, Elton John, Sting and The Clash.

Allan Jones brings stories – many previously unpublished – from the golden days of music reporting. Long nights of booze, drugs and unguarded conversations which include anecdotes, experiences and extravagant behaviour.

– A band’s aftershow party in San Francisco being gatecrashed by cocaine-hungry Hells Angels
– Chrissie Hynde on how rock’n’roll killed The Pretenders
– What happened when Nick Lowe and 20 of his mates flew off to Texas to join the Confederate Air Force
– John Cale on his dark alliance with Lou Reed

Allan Jones remembers a world that once was – one of dark excess and excitement, outrageous deeds and extraordinary talent, featuring legends at both the beginnings and ends of their careers.

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Author and consultant Jennifer Garvey Berger has worked with all types of leaders―from top executives at Google to nonprofit directors who are trying to make a dent in social change. She hears a version of the same plea from every client in nearly every sector around the world: “I know that complexity and uncertainty are testing my instincts, but I don’t know which to trust. Is there some way to know what to do when I can’t know what’s next?”

Her newest work is an answer to this plea. Using her background in adult development, complexity theories, and leadership consultancy, Garvey Berger discerns five pernicious and pervasive “mind traps” to frame the book. These are: the desire for simple stories, our sense that we are right, our desire to get along with others in our group, our fixation with control, and our constant quest to protect and defend our egos. In addition to understanding why these natural impulses steer us wrong in a fast-moving world, leaders will get powerful questions and approaches that help them escape these patterns.

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Rini Bhattacharya Mehta considers four aspects of Indian cinema’s complicated history. She begins with the industry’s surprising, market-driven triumph over imports from Hollywood and elsewhere in the 1930s. From there she explores how the nationalist social melodrama outwitted the government with its 1950s cinematic lyrical manifestoes. In the 1970s, an action cinema centered on the angry young male co-opted the voice of the oppressed. Finally, Mehta examines Indian film’s discovery of the global neoliberal aesthetic that encouraged the emergence of Bollywood.

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‘Explosive’ Esquire
‘Epic’ Financial Times
‘Riveting’ Vanity Fair

Sumner Redstone was the CEO of Hollywood’s most influential company: the powerhouse behind Indiana Jones and Star Wars, film studios and TV production companies, a fleet of private jets and tailor-made jewellery lines. He was notorious for his fearsome temper, his all-consuming ambition and his pledge to live forever. Until, one day, he lost control.

Unscripted is the story of an empire embroiled in scandal, a will in tatters, and a family on the edge of self-destruction. It sounds too outrageous to be true – except it is.

Longlisted for the Financial Times Business Book of the Year Award

‘A racy tale of big money, bigger egos and #MeToo disgrace.’ The Times

‘Addicted to Succession? Well, here’s the real thing.’ Hollywood Reporter

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