Social Sciences

‘Infinitely more readable than the average journalism memoir, and decidedly more important.’ – Sathnam Sanghera, The Times

‘So engaging. You feel as if he is talking to you, sharing ideas and thoughts, as if you were a friend.’ – Yasmin Ahlibai-Brown

As a Bolton teenager with a paper round, Clive Myrie read all the newspapers he delivered from cover to cover and dreamed of becoming a journalist. In this deeply personal memoir, he tells how his family history has influenced his view of the world, introducing us to his Windrush generation parents, a great grandfather who helped build the Panama Canal, and a great uncle who fought in the First World War, later to become a prominent police detective in Jamaica.

He reflects on how being black has affected his perspective on issues he’s encountered in thirty years reporting some of the biggest stories of our time (most recently from Ukraine), showing us how those experiences gave him a better idea of what it means to be an outsider. He tells of his pride in his roots, but his determination not to be defined by his background in dealing with the challenges of race and class to succeed at the highest level.

Moving, engaging, revealing, Everything is Everything is a story of love and hate – but also hope.

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What are the best Facebook Marketing Tips?

What is the Secret to Building Successful Facebook Ads?

How do Millions of People Earn Money Using Facebook?

If you want to take your business on heights with Facebook Ads then keep reading…

Your customer never stop to Use this Awesome Book!

Social media has become an integral part of business growth today!

If your business does not have a presence on Social Media, you are losing a big chunk of business.

No matter the size of your business,you should be active on social media.

◆ Some statistics:

FaceBook accounts for more than 9% of digital advertising and 18.4% of the global mobile digital advertising. 92% of social marketers are using FaceBook for advertising. Businesses are paying 122% more per advertisement unit on FaceBook than they did just a year ago.

But the question is …. Do Facebook Ads Really Work?

Yes! If targeted properly, Facebook Ads are worth the investment.

Understanding how to leverage Facebook ads effectively is now more important than ever.

Since it is a part of almost every successful social media strategy, it is vital to know how your posts can be seen by the right consumers at the right time.

The number one step that you as an advertiser should take is to identify the goal of your ad campaign.

Do you want to?

– Drive relevant traffic to your site?

– Generate more leads?

– Encourage users to interact with your page?

– Secure more sales?

– Expand your brand’s reach?

✓ Now you know the answer to “do Facebook ads work”?

Yes, and there’s absolutely no doubt about it.

You don’t have to be an expert to start advertising on Facebook.

This Complete Guide to Facebook Advertising covers such topics as:

• Everything about Facebook Pages
• Marketing is a two-way street
• Pre-selling your audience
• Improve, Test, Grow, and Monetize
• Analyzing and Retargeting
• Maximizing Organic Reach on Facebook
• Using the Pixel to improve Ad Targeting
• Common mistakes and How to Avoid Them… AND MORE!!!

Are you still thinking?

Buy it NOW and let your customers get addicted to this amazing book

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An unpretentious guide for all those who want to learn to analyse, understand and evaluate films.

Film Studies: An Introduction provides an overview of the key areas in film studies, including aesthetics, narrative, genre, documentary films and the secrets of film reviewing. From Hitchcock and Tarantino to Spielberg and Bigelow, you will gain a critical understanding of legendary directors and the techniques and skills that are used to achieve cinematic effects. Whether you are a film studies student or just a film buff wanting to know more, this book will give you an invaluable insight into the exciting and incredibly fast-moving world of film.

Understand Film Studies includes:
Chapter 1: Film aesthetics: formalism and realism
Chapter 2: Film structure: narrative and narration
Chapter 3: Film authorship: the director as auteur
Chapter 4: Film genres: defining the typical film
Chapter 5: The non-fiction film: five types of documentary
Chapter 6: The reception of film: the art and profession of film viewing

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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled

Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has. We are a long way from the days of Don Draper; as Mad Men is turned into Math Men (and women–though too few), as an instinctual art is transformed into a science, the old lions and their kingdoms are feeling real fear, however bravely they might roar.

Frenemies is Ken Auletta’s reckoning with an industry under existential assault. He enters the rooms of the ad world’s most important players, some of them business partners, some adversaries, many “frenemies,” a term whose ubiquitous use in this industry reveals the level of anxiety, as former allies become competitors, and accusations of kickbacks and corruption swirl. We meet the old guard, including Sir Martin Sorrell, the legendary head of WPP, the world’s largest ad agency holding company; while others play nice with Facebook and Google, he rants, some say Lear-like, out on the heath. There is Irwin Gotlieb, maestro of the media agency GroupM, the most powerful media agency, but like all media agencies it is staring into the headlights as ad buying is more and more done by machine in the age of Oracle and IBM. We see the world from the vantage of its new powers, like Carolyn Everson, Facebook’s head of Sales, and other brash and scrappy creatives who are driving change, as millennials and others who disdain ads as an interruption employ technology to zap them. We also peer into the future, looking at what is replacing traditional advertising. And throughout we follow the industry’s peerless matchmaker, Michael Kassan, whose company, MediaLink, connects all these players together, serving as the industry’s foremost power broker, a position which feasts on times of fear and change.

Frenemies is essential reading, not simply because of what it says about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing–revenue that is in peril in the face of technological changes and the fraying trust between the industry’s key players.

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In this inspiring collection of essays, acclaimed writer and critic Olivia Laing makes a brilliant case for why art matters, especially in the turbulent political weather of the twenty-first century.

‘Never has a publication been more timely’ – Dazed
‘A brave writer whose books open up fundamental questions about life and art’ – Telegraph

Funny Weather brings together a career’s worth of Laing’s writing about art and culture, examining their roles in our political and emotional lives. She profiles Jean-Michel Basquiat and Georgia O’Keeffe, interviews Hilary Mantel and Ali Smith, writes love letters to David Bowie and Freddie Mercury, and explores loneliness and technology, women and alcohol, sex and the body. With characteristic originality and compassion, she celebrates art as a force of resistance and repair, an antidote to a frightening political time.

We’re often told art can’t change anything. In Funny Weather, Laing argues that it can. It changes how we see the world, it exposes inequality, and it offers fertile new ways of living.

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