Social Sciences

The underground has been a dominant image of modern life since the late eighteenth century. A site of crisis, fascination, and hidden truth, the underground is a space at once more immediate and more threatening than the ordinary world above. In Subterranean Cities, David L. Pike explores the representation of underground space in the nineteenth and early twentieth centuries, a period during which technology and heavy industry transformed urban life.The metropolis had long been considered a moral underworld of iniquity and dissolution. As the complex drainage systems, underground railways, utility tunnels, and storage vaults of the modern cityscape superseded the countryside of caverns and mines as the principal location of actual subterranean spaces, ancient and modern converged in a mythic space that was nevertheless rooted in the everyday life of the contemporary city. Writers and artists from Felix Nadar and Charles Baudelaire to Charles Dickens and Alice Meynell, Gustave Doré and Victor Hugo, George Gissing and Emile Zola, and Jules Verne and H. G. Wells integrated images of the urban underworld into their portrayals of the anatomy of modern society. Illustrated with photographs, movie stills, prints, engravings, paintings, cartoons, maps, and drawings of actual and imagined urban spaces, Subterranean Cities documents the emergence of a novel space in the subterranean obsessions and anxieties within nineteenth-century urban culture. Chapters on the subways, sewers, and cemeteries of Paris and London provide a detailed analysis of these competing centers of urban modernity. A concluding chapter considers the enduring influence of these spaces on urban culture at the turn of the twenty-first century.

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Transform your advertising practice by learning to harness the power of the industry to tackle the climate crisis. This is the book every advertising professional needs to lead the way to a sustainable future.

Sustainable Advertising is designed to equip advertising and marketing services professionals with the tools and expertise they need to make their daily practices more sustainable whilst improving productivity and saving money. Covering every aspect of advertising, from how ads are made and the way they are distributed to the product, service and behaviour each ad promotes, this book lays out a way forward for the industry that will overcome the current problems faced.

From the Director of Communications for the Advertising Association and Ad Net Zero Matt Bourn, this must-read guide sets out a clear 5-point action plan for the advertising industry and includes case studies and interviews with industry leaders including Cannes Lions, Havas, WPP and Mediacom. Learn from top examples of best practice in the industry and how to avoid greenwashing in this unmissable and practical manifesto for the future of advertising.

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The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today.

This Fourth Edition explores the growing significance of:

• the influence of ‘Big Data’ and automation in digital advertising;

• tracking and profiling users across digital communications for targeted and personalised marketing communications;

• the rise of media and advertising integration through sponsored content, product placement, native advertising and other forms of branded content;

• the dynamic shifts in ad spending and media–advertising relationships across legacy media, online and social media; and

• the complex profile of consumer behaviour that produces new challenges for brands and branding.

Fully revised and updated, this new edition of The Advertising Handbook is a comprehensive and accessible guide to contemporary advertising and marketing theory and practice, designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.

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This book provides producers and production managers with both a quick reference and refresher and an easy means of training their production staff on the day to day procedures needed to keep their production running smoothly. It provides film students with an in-depth look at what must be considered and accomplished before a single camera can roll and a more comprehensive understanding of the logistics that are required to complete and deliver a finished picture. First time independent filmmakers will find this the most comprehensive and helpful resource guide available.

The third edition includes substantial updates throughout. New chapters examine such topics as:

Basic accounting procedures
Production team members and their responsibilities
Working with vendors–negotiating deals. Saving money
Working with extras
Foreign locations–Work visas, shipping and customs

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Since its founding in 1947, the legendary Magnum Photos agency has been telling its own story about photographers who were witnesses to history and artists on the hunt for decisive moments. Based on unprecedented archival research, The Decisive Network unravels Magnum’s mythologies to offer a new history of what it meant to shoot, edit, and sell news images after World War II.
 
Nadya Bair shows that between the 1940s and 1960s, Magnum expanded the human-interest story to global dimensions while bringing the aesthetic of news pictures into new markets. Working with a vast range of editorial and corporate clients, Magnum made photojournalism integral to postwar visual culture. But its photographers could not have done this alone. By unpacking the collaborative nature of photojournalism, this book shows how picture editors, sales agents, spouses, and publishers helped Magnum photographers succeed in their assignments and achieve fame. Bair concludes in the late 1960s and early 1970s, when changing market conditions led Magnum to consolidate its brand. In that moment, Magnum’s photojournalists became artists and their assignments oeuvres. Bridging art history, media studies, cultural history, and the history of communication, The Decisive Network transforms our understanding of the photographic profession and the global circulation of images in the predigital world.

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This collection of original essays takes a multi-disciplinary approach to explore the theme of failure through the broad spectrum of public art and social practice.

The anthology brings together practicing artists, curators, activists, art writers, administrators, planners, and educators from around the world to offer differing perspectives on the many facets of failure in commissioning, planning, producing, evaluating, and engaging communities in the continually evolving field of art in the public realm. As such, this book offers a survey of currently unexplored and interconnected thinking, and provides a much-needed critical voice to the commissioning of public and participatory arts. The volume includes case studies from the UK, the US, China, Cuba, and Denmark, as well as discussions of digital public art collections.

The Failures of Public Art and Participation will be of interest for students and scholars of visual arts, design and architecture interested in how art in the public realm fits within social and political contexts.

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