Evolution

Who are we? How do scientists define Homo sapiens, and how does our species differ from the extinct hominins that came before us? This illuminating book explores how the latest scientific advances, especially in genetics, are revolutionizing our understanding of human evolution. Paul Pettitt reveals the extraordinary story of how our ancestors adapted to unforgiving and relentlessly changing climates, leading to remarkable innovations in art, technology and society that we are only now beginning to comprehend.

Drawing on twenty-five years of experience in the field, Paul Pettitt immerses readers in the caves and rockshelters that provide evidence of our African origins, dispersals to the far reaches of Eurasia, Australasia and ultimately the Americas. Popular accounts of the evolution of Homo sapiens emphasize biomolecular research, notably genetics, but this book also draws from the wealth of information from specific excavations and artefacts, including the author’s own investigations into the origins of art and how it evolved over its first 25,000 years. He focuses in particular on behaviour, using archaeological evidence to bring an intimate perspective on lives as they were lived in the almost unimaginably distant past.

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Rediscover the fundamentals of marketing from the best in the business 

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: 

·         Artificial Intelligence for marketing automation 

·         Agile marketing 

·         “Segments of one” marketing 

·         Contextual technology 

·         Facial recognition and voice tech for marketing 

·         The future of Customer Experience (CX) 

·         Transmedia storytelling 

·         The “Whatever-Whenever-Wherever” service delivery 

·         “Everything-As-A-Service” business model 

·         Internet of Things and blockchain for marketing 

·         Virtual and augmented reality marketing 

·         Corporate activism 

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights. 

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A beautiful new hardback anniversary edition of the multi-million copy sensation

INCLUDES A NEW AFTERWORD FROM YUVAL NOAH HARARI

What makes us brilliant? What makes us deadly? What makes us Sapiens?

One of the world’s preeminent historians and thinkers, Yuval Noah Harari challenges everything we know about being human. Earth is 4.5 billion years old. In just a fraction of that time, one species among countless others has conquered it: us.

In this bold and provocative book, Yuval Noah Harari explores who we are, how we got here and where we’re going.

PRAISE FOR SAPIENS:

‘Interesting and provocative… It gives you a sense of how briefly we’ve been on this Earth’ Barack Obama

‘Jaw-dropping from the first word to the last… It may be the best book I’ve ever read’ Chris Evans

‘Startling… It changes the way you look at the world’ Simon Mayo

‘I would recommend Sapiens to anyone who’s interested in the history and future of our species’ Bill Gates

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