Electronics & Communications Engineering

  • 2045: 10 Singularity Year Stories

    Peeking into 2045 without a time machine!

    “2045: 10 Singularity Year Stories” is offering a front-row seat to the techy tornado that the Singularity promises to be!

    From the profound to the downright hilarious, get ready to tackle BIG questions.
    As the age-old saying goes, “To be or not AI, that’s the computation!”
    Embrace the digital drama now, so we’re not left scratching our heads (or searching for the off switch) later.

    Whether you’re a digital newbie or an AI aficionado, get ready to laugh, ponder, and possibly re-evaluate that smart fridge purchase.

    Remember, the future’s what we code it!

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    £0.99
  • Analog Computing (De Gruyter Textbook)

    Analog computing is one of the main pillars of Unconventional Computing. Almost forgotten for decades, we now see an ever-increasing interest in electronic analog computing because it offers a path to high-performance and highly energy-efficient computing. These characteristics are of great importance in a world where vast amounts of electric energy are consumed by today’s computer systems. Analog computing can deliver efficient solutions to many computing problems, ranging from general purpose analog computation to specialised systems like analog artificial neural networks.

    The book “Analog Computing” has established itself over the past decade as the standard textbook on the subject and has been substantially extended in this second edition, which includes more than 300 additional bibliographical entries, and has been expanded in many areas to include much greater detail. These enhancements will confirm this book’s status as the leading work in the field. It covers the history of analog computing from the Antikythera Mechanism to recent electronic analog computers and uses a wide variety of worked examples to provide a comprehensive introduction to programming analog computers. It also describes hybrid computers, digital differential analysers, the simulation of analog computers, stochastic computers, and provides a comprehensive treatment of classic and current analog computer applications. The last chapter looks into the promising future of analog computing.

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    £70.10
  • Android Smartphones For Dummies

    01

    Become smartphone savvy with Dummies

    Android Smartphones For Dummies is the all-new guide to Android phones with the familiar Dummies charm everyone loves. This book will give Android rookies a crash-course in how to use these popular phones. You’ll go beyond the basics of texting and taking photos―we’ll walk you through all the pro tips and tricks for customizing your phone, optimizing all your settings, using social media (safely), and making the most of apps and widgets. We’ll even teach you how to make calls, because phones can still do that.

    • Set up and customize your new Android phone
    • Take stunning pictures, video, and even selfies
    • Find the best apps to make your life easier and more fun
    • Keep your data secure and private while you browse the internet

    New and inexperienced Android users will love the helpful, step-by-step guidance and friendly advice in Android Smartphones For Dummies.

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    £17.20£20.90
  • Circuit Analysis For Dummies

    08
    Circuits overloaded from electric circuit analysis?

    Many universities require that students pursuing a degree in electrical or computer engineering take an Electric Circuit Analysis course to determine who will “make the cut” and continue in the degree program. Circuit Analysis For Dummies will help these students to better understand electric circuit analysis by presenting the information in an effective and straightforward manner.

    Circuit Analysis For Dummies gives you clear-cut information about the topics covered in an electric circuit analysis courses to help further your understanding of the subject. By covering topics such as resistive circuits, Kirchhoff’s laws, equivalent sub-circuits, and energy storage, this book distinguishes itself as the perfect aid for any student taking a circuit analysis course.

    • Tracks to a typical electric circuit analysis course
    • Serves as an excellent supplement to your circuit analysis text
    • Helps you score high on exam day

    Whether you’re pursuing a degree in electrical or computer engineering or are simply interested in circuit analysis, you can enhance you knowledge of the subject with Circuit Analysis For Dummies.

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    £14.70£15.20
  • Cloud Computing For Dummies

    05

    Get your head―and your business―into the Cloud 

    Cloud computing is no longer just a clever new toy in the world of IT infrastructure. Despite the nebulous name, it’s become a real and important part of our information architecture―and tech professionals who ignore it or try to skim their way through risk falling behind rapidly. The new edition of Cloud Computing For Dummies gets you up to speed fast, clarifying your Cloud options, showing you where can save you time and money, giving you ways to frame your decisions, and helping you avoid weeks of research. 

    In a friendly, easy-to-follow style, Cloud Computing For Dummies, 2nd Edition demystifies the Cloud’s virtual landscape, breaking up a complex and multi-layered topic into simple explanations that will make the various benefits clear and ultimately guide you toward making the most appropriate choices for your organization.  

    • Know the business case for the Cloud 
    • Understand hybrid and multi-cloud options 
    • Develop your Cloud strategy 
    • Get tips on best practices 

    The Cloud is everywhere, and it can deliver amazing benefits to our lives and businesses. Get a much clearer vision of exactly how with Cloud Computing For Dummies―and you’ll begin to see that the sky really is the limit!  

     

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    £21.80£28.50
  • Cloud Computing: Concepts and Technologies

    Comprehensive and timely, Cloud Computing: Concepts and Technologies offers a thorough and detailed description of cloud computing concepts, architectures, and technologies, along with guidance on the best ways to understand and implement them. It covers the multi-core architectures, distributed and parallel computing models, virtualization, cloud developments, workload and Service-Level-Agreements (SLA) in cloud, workload management. Further, resource management issues in cloud with regard to resource provisioning, resource allocation, resource mapping and resource adaptation, ethical, non-ethical and security issues in cloud are followed by discussion of open challenges and future directions.

    This book gives students a comprehensive overview of the latest technologies and guidance on cloud computing, and is ideal for those studying the subject in specific modules or advanced courses. It is designed in twelve chapters followed by laboratory setups and experiments. Each chapter has multiple choice questions with answers, as well as review questions and critical thinking questions. The chapters are practically-focused, meaning that the information will also be relevant and useful for professionals wanting an overview of the topic.

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    £28.90
  • Communication Skills For Dummies

    08
    The key to perfecting your communication strategy

    Great communication skills can make all the difference in your personal and professional life, and expert author Elizabeth Kuhnke shares with you her top tips for successful communication in any situation.

    Packed with advice on active listening, building rapport with people, verbal and non-verbal communication, communicating using modern technology, and lots more, Communication Skills For Dummies is a comprehensive communication resource no professional should be without!

    • Get ahead in the workplace
    • Use effective communication skills to secure that new job offer
    • Convince friends and family to support you on a new venture

    Utilising a core of simple skills, Communication Skills For Dummies will help you shine―in no time!

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    £10.10£12.30
  • Dark Aeon: Transhumanism and the War Against Humanity

    Humanity is consumed by relentless transformation
     
    Like a thief in the night, artificial intelligence has inserted itself into our lives. It makes important decisions for us every day. Often, we barely notice. As Joe Allen writes in this groundbreaking book, “Transhumanism is the great merger of humankind with the Machine. At this stage in history, it consists of billions using smartphones. Going forward, we’ll be hardwiring our brains to artificial intelligence systems.” 

    The world-famous robot, Sophia, symbolises a rising techno-religion. She takes her name from the goddess—or Aeon—whose fall from grace is described in the Gnostic Gospels.
     
    With an academic background in both science and theology, Allen confronts the paradox of what he calls “good people constructing a digital abomination.” Dark Aeon is nothing less than a cri de coeur for humanity itself. He takes us on a roller coaster ride through history and the emergence of Scientism, and from government-mandated mRNA vaccines to the weird visions of cyborg billionaires like Elon Musk. 
     
    From Silicon Valley to China, these globalists’ visions of humanity’s future, exposed and described in Dark Aeon, are dire and terrifying. But Joe Allen argues that humanity’s salvation is within our grasp. Only if we refuse to avert our eyes from the impending twilight before us. 

     

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    £19.30£23.80
  • Developing IoT Projects with ESP32: Discover the IoT development ecosystem with ESP32 to create production-grade smart devices, 2nd Edition

    From smart sensors to cloud to TinyML, learn the IoT ecosystem by developing on ESP32 with industry-wide tools and technologies

    Key Features

    • Build IoT projects from scratch using ESP32
    • Customize solutions, take them to cloud, visualize real-time data, implement security features
    • Practice using a variety of hands-on projects such as an audio player, smart home, and more

    Book Description

    The ESP32 is a low-cost, low-power, SoC (system on a chip) series of microcontrollers with integrated WiFi and dual-mode Bluetooth. It has shipped >100M units as of 2018 and powers many WiFi devices on the market. This book provides end-to-end coverage of building an IoT system from the ground up to secure data communication techniques from sensors to cloud platforms that will help you to develop production-grade IoT solutions by using the ESP32 SoC.

    Starting with the fundamentals of IoT supported with real-world use cases, this book will take you through every aspect of building an IoT device using ESP32 from scratch. With every chapter, you’ll learn to expand your IoT applications with features such as sensor communication, integrating popular IoT libraries such as Little FS, LVGL and more, connectivity via. WiFi/BLE, security features, cloud connectivity and real-time data visualization techniques using Grafana.

    Moving further, an entire section is dedicated to covering AI/ML for embedded systems. You’ll learn to build and run ML applications using TInyML and ESP32-S3 to create state-of-the-art embedded products.

    The book takes a hands-on approach to have you start building IoT solutions right from the start. An end-to-end IoT solution in the form of a Smart Home is dedicated towards the end of the book where you apply all the techniques learned through the book in real-time.

    Get started with building secure, production grade IoT systems on ESP32, today!

    What you will learn

    • Using IDE and development tools effectively with debugging/testing features
    • How to drive popular peripherals and external devices (GPIO, I2C, multimedia, storage)
    • Handy IoT libraries to be integrated into ESP32 projects
    • Managing WiFi (STA & AP modes, provisioning, ESP Rainmaker framework features)
    • Security features (Secure boot, OTA firmware update)
    • Developing AWS IoT and visualizing data with Grafana
    • Adding voice capabilities by employing the ESP AFE and Speech recognition framework
    • Develop ML applications using TinyML on ESP32-S3 and the Edge Impulse platform
    • Developing TinyML applications on ESP32-S3

    Who This Book Is For

    If you are an embedded software developer, an IoT software architect or developer, a technologist, or anyone who wants to learn how to use ESP32 and its applications, this book is for you.

    A basic understanding of embedded systems, programming, networking, and cloud computing concepts is necessary to get started with the book.

    Table of Contents

    1. Overview of ESP32 / Introduction to IoT development and the ESP32 platform
    2. Understanding the development tools to create the first application
    3. Using ESP32 peripherals to drive external devices
    4. Employing 3rd-party libraries in ESP32 projects
    5. Project – Audio player
    6. Using WiFi communication for connectivity
    7. Learning ESP32 security features for production-grade devices
    8. Connecting to cloud platforms and using services
    9. Project – Smart home
    10. TensorFlow Basics and TinyML
    11. Developing on EdgeImpulse platform
    12. Project – Baby monitor

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    £33.99
  • Digital Filmmaking For Kids For Dummies

    06
    The easy way for kids to get started with filmmaking

    If you’ve been bitten by the filmmaking bug―even if you don’t have a background in video or access to fancy equipment―Digital Filmmaking For Kids makes it easy to get up and running with digital filmmaking! This fun and friendly guide walks you through a ton of cool projects that introduce you to all stages of filmmaking. Packed with full-color photos, easy-to-follow instruction, and simple examples, it shows you how to write a script, create a storyboard, pick a set, light a scene, master top-quality sound, frame and shoot, edit, add special effects, and share your finished product with friends or a global audience.

    Anyone can take a selfie or upload a silly video to YouTube―but it takes practice and skill to shoot professional-looking frames and make your own short film. Written by a film and video professional who has taught hundreds of students, this kid-accessible guide provides you with hands-on projects that make it fun to learn all aspects of video production, from planning to scripting to filming to editing. Plus, it includes access to videos that highlight and demonstrate skills covered in the book, making learning even easier and less intimidating to grasp.

    • Create a film using the tools at hand
    • Plan, script, light and shoot your video
    • Edit and share your film
    • Plan a video project from start to finish

    If you’re a student aged 7–16 with an interest in creating and sharing your self-made video, this friendly guide lights the way for your start in digital filmmaking.

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    £19.80£24.70
  • Disneywar: The Battle for the Magic Kingdom

    08
    When you wish upon a star’, ‘Whistle While You Work’, ‘The Happiest Place on Earth’ – these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Disney animation, abruptly resigned in November 2003 and declared war on chairman and chief executive Michael Eisner, he sent shock waves throughout the world.

    DISNEYWAR is the dramatic inside story of what drove this iconic entertainment company to civil war, told by one of America’s most acclaimed journalists. Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as hundreds of pages of never-before-seen letters and memos, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years. In riveting detail, Stewart also lays bare the creative process that lies at the heart of Disney. Even as the executive suite has been engulfed in turmoil, Disney has worked – and sometimes clashed – with a glittering array of Hollywood players, many of who tell their stories here for the first time.

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    £7.60
  • DSLR For Beginners: A Crash Course in Digital SLR Photography ~ How to Take Better Photos by Understanding Digital Photography Basics

    03

    If you’re ready to learn how to use all those fancy functions of your new digital SLR camera so that you can have more control over the pictures you take, then this book is for you!

    Read on your PC, Mac, smartphone, tablet, or Kindle device.

    Let me guess: You recently got a new DSLR camera, and in all your excitement, you tossed the manual somewhere and then went out to take pictures. Of course, similar to a “point-and-shoot” camera, anybody can take a fairly decent image using the Auto setting, because the camera does all of the work for you! However, with Auto mode, you’ll soon find yourself frustrated at the lackluster quality the photographs have. Auto mode simply doesn’t give you enough control over your image.

    Believe it or not, photography is actually a hard skill to learn. The biggest obstacle is that people often feel daunted by all of the seemingly complex functions, buttons, and dials available to them on a DSLR camera. And this is where I come in to help! I’ve written this short book as an easy-to-understand guide on how to use the manual functions on your camera. Regardless of the brand of your camera, the goal of this eBook is to take the fear out of all the unknown buttons and features. As you’ll come to find out, once you’ve gotten control over your camera, you’ll begin to have more control over your photographs. Your frustration with your camera will subside, and even if you consider yourself an amateur or a beginner, your images will take on a much more professional, technical quality. So if you’re ready to impress yourself (and get your money’s worth from your expensive camera) by becoming a savvy DSLR photographer, then let’s get started!

    Here Is A Preview Of What You’ll Learn…

    • Getting Started with the Basics
    • Choosing Your Settings
    • Understanding the Dial on Top of Your Camera
    • Learning to Read the Display
    • Getting the Hang of Metering Modes and Focus Modes
    • Understanding ISO and White Balance
    • Learning to Work in RAW
    • Much, much more!

    Download your copy today!

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    £2.00
  • Electronics All-In-One Desk Reference for Dummies: UK Edition

    08

    Your one-stop UK shop for clear, concise explanations to all the important concepts in electronics and tons of direction for building simple, fun electronic projects.

    The 8 mini-books in this 1 volume include:

    • Getting Started with Electronics
    • Working with Basic Components
    • Working with Integrated Circuits
    • Getting into Alternating Current
    • Working with Radio and Infrared
    • Doing Digital Electronics
    • Working with Basic Stamp Processors
    • Building Special Effects

    With nearly 900 pages of instruction, Electronics All-in-One For Dummies, UK Edition covers all the bases and provides a fascinating hands-on exploration of electronics.

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    £24.80£26.60
  • Electronics Projects For Dummies

    08
    These projects are fun to build and fun to use Make lights dance to music, play with radio remote control, or build your own metal detector Who says the Science Fair has to end? If you love building gadgets, this book belongs on your radar. Here are complete directions for building ten cool creations that involve light, sound, or vibrations – a weird microphone, remote control gizmos, talking toys, and more, with full parts and tools lists, safety guidelines, and wiring schematics. Check out ten cool electronics projects, including; Chapter 8 – Surfing the Radio Waves (how to make your own radio); Chapter 9 – Scary Pumpkins (crazy Halloween decorations that have sound, light, and movement); Chapter 12 – Hitting Paydirt with an Electronic Metal Detector (a project that can pay for itself) Discover how to; Handle electronic components safely; Read a circuit diagram; Troubleshoot circuits with a multimeter; Build light-activated gadgets; Set up a motion detector; Transform electromagnetic waves into sound Companion Web site; Go to www.dummies.com/go/electronicsprojectsfd; Explore new projects with other electronics hobbyists; Find additional information and project opportunities

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    £17.70£20.90
  • Empire of Their Own: How the Jews Invented Hollywood

    07
    The former “Sneak Previews” co-host profiles the early Hollywood studio moguls, examining how the movies of Fox, Mayer, and the Warners, among others, came to shape American values, myths, and traditions

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    £60.00
  • GitHub For Dummies

    Get more out of your coding with GitHub

    For today’s coders, GitHub is a must. The world’s largest software development platform, GitHub helps developers store, track, and collaborate on software projects. In this easy-to-follow Dummies guide, you’ll find insight into creating repositories, establishing projects, collaborating, incorporating open-source resources, and establishing yourself as a valued member of the GitHub community. With a working knowledge of GitHub, you’ll be a better, more employable programmer. The simple instructions and interactive examples in this book will get you there quickly.

    • Get the instructions you need for using GitHub to collaborate on software projects
    • Become more attractive to employers with knowledge and experience in the largest development platform
    • Set up GitHub Desktop, create a repository, and launch your first project
    • Use GitHub Skills courses to learn new tricks, for beginners to pros

    You’ve learned how to write a little code―now learn how to share it with GitHub.

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    £18.20£21.80

    GitHub For Dummies

    £18.20£21.80
  • God, Technology, and the Christian Life

    01

    What Does God Think about Technology?

    Many Christians remain perplexed about modern technology. New iPhones and social media platforms, self-driving cars, and genetic engineering all prove that human innovation is not slowing down for anyone. But as technologies multiply and life in this age becomes more complex, the questions become more stark: What does God think of human technology? Is he threatened by all its power? Is he trying to dismantle Silicon Valley?

    In his latest book, journalist Tony Reinke addresses these and other hard questions head-on from the Bible. By turning to 9 key passages and engaging with several theologians and thinkers, Reinke seeks to dismantle 12 common myths Christians often hold about technology, helping them understand the story of where human innovation came from and to embrace the church’s essential role in it.

    • Biblical, Informed Look at Technology: Written by the author of 12 Ways Your Phone Is Changing You and Competing Spectacles: Treasuring Christ in the Media Age
    • Gathers Ideas from Industry Experts and Theologians: Interacts with Christian and non-Christian sources on technology and theology including John Calvin, Herman Bavinck, Wendell Berry, and Elon Musk 
    • Educational: Discusses the history and philosophy behind major technological innovations

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    £12.70£20.90
  • Harry Potter 2024 Calendar, Special Edition Calendar With Detachable Artwork For Framing, Official Product

    01

    2024 Harry Potter A3 deluxe pull out poster calendar. Presented in a stunning recyclable presentation envelope, this calendar features stunning dark imagery in the style of art posters. This fantastic design has perforated edges on each of the pages so you can turn these stunning artworks into frame-ready posters.

    Product Dimensions: 420 x 297 MM

    Danilo is the leading publisher of officially licensed calendars, diaries, greeting cards, gift wrap and gift bags in the UK. We are a family run company that’s been operating for more than 40 years. Our licenses range from baby to adult. All the paper we use is responsibly sourced and we only work with suppliers and manufacturers that meet our stringent ethical requirements.

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    £11.40£13.50
  • Influence Empire: The Story of Tencent and China’s Tech Ambition: Shortlisted for the FT Business Book of 2022

    03

    *REVISED AND UPDATED*

    *SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK 2022*
    *A TIMES BUSINESS BOOK OF THE YEARS 2022*
    *A NEW YORK TIMES BEST BUSINESS BOOK 2022*

    ‘A fascinating study of the tech giant and its symbiotic relationship with the Chinese government’ – Guardian

    ‘Vital . . . More than a corporate hagiography, Ms. Chen’s book offers insight into the company via executive interviews and exclusive details.’ — New York Times

    ‘Influence Empire by Lulu Yilun Chen is so much more than the long-awaited story of Tencent and its vital everything app, WeChat, the messaging tool used by 1.3 billion people. It’s also the sobering account of an entire generation of high-flying Chinese tech entrepreneurs, whose wings were clipped by the omnipotent hand of their own government.’ — Brad Stone, author of Amazon Unbound and The Everything Store

    PRE-ORDER NOW: the definitive look at Tencent, one of the world’s largest tech companies.
    __________

    In 2017, a company known as Tencent overtook Facebook to become the world’s fifth largest company. It was a watershed moment, a wake-up call for those in the West accustomed to regarding the global tech industry through the prism of Silicon Valley: Facebook, Google, Apple and Microsoft.

    Yet to many of the two billion-plus people who live just across the Pacific Ocean, it came as no surprise at all.

    Founded by the enigmatic billionaire Pony Ma, the firm that began life as a simple text-message operator invested in and created some of China’s most iconic games en route to dreaming up WeChat – the Swiss Army knife super-app that combines messaging, shopping and entertainment. Through billions of dollars of global investments in marquee names from Fortnite to Tesla and a horde of start-ups, Ma’s company went on to build a near-unparalleled empire of influence.

    In this fascinating narrative – crammed with insider interviews and exclusive details – Lulu Chen tells the story of how Tencent created the golden era of Chinese technology, and delves into key battles involving Didi, Meituan and Alibaba. It’s a chronicle of critical junctures and asks just what it takes to be a successful entrepreneur in China.
    __________

    ‘There’s so much fascinating detail here.’ — The Times

    ‘Lulu Yilun Chen has written a sharply informed, smart and compelling account of the rise of some of the most powerful companies in China, which also stand among the biggest and richest tech giants in the world. Despite their enormous size and power, few outside of China know of or understand these companies. Now, thanks to Influence Empire: Inside the Story of Tencent and China’s Tech Ambition, that will finally change.’ — Howard French, former NY Times Shanghai bureau chief and author of Everything Under the Heavens: How the Past Helps Shape China’s Push for Global Power

    ‘A book that tells Tencent’s story has been long overdue, and Lulu Chen’s account is not only comprehensive, but also a gripping business narrative. The globally influential company finally has the account it deserves.’ — David Barboza, The Wire

    *A Forbes Espana Top Ten Book 2022*
    *A Project Syndicate 2022 Best Read*

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    £0.90
  • Introduction to Programmatic Advertising

    01
    Introduction to Programmatic Advertising (Second Edition) offers a clear and concise introduction to programmatic advertising, from basic concepts to current trends.

    You will learn:

    • How the open advertising ecosystem works. What are DSPs, SSPs, CDPs, OpenRTB protocol, preferred deals or supply-path optimization?
    • Why data is the lifeblood of programmatic. How is data collected and used by publishers and advertisers to deliver maximum advertising efficiency?
    • What has changed over the recent years. From a switch to first-price auction, to the emergence of consent-management platforms or universal auction adoption by publishers.
    • Why is the demise of third-party cookies such a big deal. How will the programmatic advertising ecosystem respond to unprecedented identity and privacy changes?
    • Where to focus now and in the future. Why are the biggest industry players betting on emerging channels like connected TV or retail media?

    Just like the well-received first edition, this book was written primarily with people who are new to the world of programmatic advertising in mind. This includes people just entering the industry, students, academics, or anyone who would like to better understand how programmatic works. Some of the topics covered in this book, such as identity or privacy, could be also useful to seasoned professionals.

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    £13.30£15.30
  • Introduction to Programmatic Advertising

    04

    ***** SECOND EDITION of this book now also available (purple cover) *****

    Programmatic advertising is the most exciting thing that happened in marketing in a long time – perhaps since the advent of mass advertising itself.

    This book offers the first comprehensive introduction to the world of programmatic advertising. If you are new to this revolutionary technology, it will help you get quickly up to speed. The book is intentionally relatively short and dense, so it can be read over a weekend – and then kept on your desk for reference.

    Here’s a quick overview:

    Chapter one outlines the basic technologies enabling programmatic advertising – such as cookies, pixels, banner ads, or ad exchanges.

    Chapter two introduces the programmatic ecosystem and its various players, including publishers, advertisers, SSPs, DSPs, DMPs, agency trading desks, and the most important industry bodies.

    Chapter three is dedicated to programmatic ad trading, with special attention given to the real-time bidding (RTB) auction, role of the Deal ID, and publisher prioritization including header bidding.

    Chapter four is all about data and ad targeting. Retargeting and various prospecting tactics are covered, including contextual targeting, behavioral targeting, and look-a-like modeling.

    Chapter five expands the scope of this book into mobile. Mobile cookies, cross-device identification solutions, or location data are covered here.

    Chapter six offers an overview of the current issues discussed across the digital ad industry – including fraud, viewability, attribution, ad blocking, or privacy.

    Chapter seven is about new formats available programmatically, such as rich media, video, or native. It also covers new programmatic channels including TV, audio or print.

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    £15.50
  • Introduction to Quantum Computing: From a Layperson to a Programmer in 30 Steps

    This textbook introduces quantum computing to readers who do not have much background in linear algebra based on the self-study experience of the author as an engineer. The author targets undergraduate and master students who are willing to spend about 60 -90 hours seriously learning quantum computing. This book is also suitable for self-study and teaching videos for each chapter and more than 200 exercises with answers are provided. Readers will be able to write their program to simulate quantum computing algorithms and run on real quantum computers on IBM-Q. Moreover, unlike books that only give superficial, “hand-waving” explanations, this book uses exact formalism so readers can continue to pursue more advanced topics based on what they learn from this book

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    £31.30
  • Learn Electronics with Arduino: An Illustrated Beginner’s Guide to Physical Computing (Make: Technology on Your Time)

    03
    This book is your introduction to to physical computing with the Arduino microcontroller platform. No prior experience is required, not even an understanding of basic electronics. With color illustrations, easy-to-follow explanations, and step-by-step instructions, the book takes the beginner from building simple circuits on a breadboard to setting up the Arduino IDE and downloading and writing sketches to run on the Arduino. Readers will be introduced to basic electronics theory and programming concepts, as well as to digital and analog inputs and outputs. Throughout the book, debugging practices are highlighted, so novices will know what to do if their circuits or their code doesn’t work for the current project and those that they embark on later for themselves. After completing the projects in this book, readers will have a firm basis for building their own projects with the Arduino. Written for absolute beginners with no prior knowledge of electronics or programming Filled with detailed full-color illustrations that make concepts and procedures easy to follow An accessible introduction to microcontrollers and physical computing Step-by-step instructions for projects that teach fundamental skills Includes a variety of Arduino-based projects using digital and analog input and output

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    £16.70£19.00
  • Learning Opentelemetry: Setting Up and Operating a Modern Observability System

    OpenTelemetry is a revolution in observability data. Instead of running multiple uncoordinated pipelines, OpenTelemetry provides users with a single integrated stream of data, providing multiple sources of high-quality telemetry data: tracing, metrics, logs, RUM, eBPF, and more. This practical guide shows you how to set up, operate, and troubleshoot the OpenTelemetry observability system.

    Authors Austin Parker, head of developer relations at Lightstep and OpenTelemetry Community Maintainer, and Ted Young, cofounder of the OpenTelemetry project, cover every OpenTelemetry component, as well as observability best practices for many popular cloud, platform, and data services such as Kubernetes and AWS Lambda. You’ll learn how OpenTelemetry enables OSS libraries and services to provide their own native instrumentation—a first in the industry.

    Ideal for application developers, OSS maintainers, operators and infrastructure teams, and managers and team leaders, this book guides you through:

    • The principles of modern observability
    • All OpenTelemetry components—and how they fit together
    • A practical approach to instrumenting platforms and applications
    • Methods for installing, operating, and troubleshooting an OpenTelemetry-based observability solution
    • Ways to roll out and maintain end-to-end observability across a large organization
    • How to write and maintain consistent, high-quality instrumentation without a lot of work

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    £35.10
  • MGM (The Routledge Hollywood Centenary Series)

    01

    The winner of the 2019 Peter C. Rollins Book Award

    This is the first comprehensive history of MGM from its origins in 1905 to the present. Following a straightforward chronology corresponding to specific periods of film industry history, each chapter describes how successive managements adjusted their production strategies and business practices in response to evolving industrial and market conditions.

    As the production subsidiary of the Loew’s Inc. theatre chain, MGM spent lavishly on its pictures and injected them with plenty of star power. The practice helped sustain MGM’s preeminent position during the heyday of Hollywood. But MGM was a conservative company and watched as other studios innovated with sound and widescreen, adjusted to television, and welcomed independent producers. By the 1960s, the company, sans its theatre chain, was in decline and was ripe for a takeover. A defining moment occurred in 1969, when Kirk Kerkorian, a Las Vegas entrepreneur, made a successful bid for the company. There followed a tumultuous thirty-six-year period when Kerkorian bought and sold MGM three times. Meanwhile, MGM never regained its former status and has functioned as a second-tier company to this day.

    Focusing on MGM’s top talent – such as Louis B. Mayer, Irving Thalberg, David O. Selznick, and Arthur Freed; directors King Vidor and Vincente Minnelli; and stars of the screen Greta Garbo, Judy Garland, Clark Gable, and Mickey Rooney – and award-winning films, this book highlights the studio’s artistic achievements and status within the industry.

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    £25.30
  • Open Circuits: The Inner Beauty of Electronic Components

    08

    a photographic exploration of the beautiful design inside everyday electronics. Its stunning cross-section photography unlocks a hidden world full of elegance, subtle complexity, and wonder.

    Our phones, computers, and appliances are made of hundreds of internal components, each precisely engineered, but none intended to be seen. Through painstakingly executed, vividly detailed cross-section photography, Open Circuits reveals the surprising beauty hiding inside the electronic components that drive our everyday devices. From resistors to LEDs, USB cables to headphone jacks, the book’s arresting imagery transforms more than 130 components into delightful works of art. As you visually dissect the components’ insides, you’ll learn about how they work and how they were made.

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    £23.80£34.30
  • Quantum Computing For Dummies

    Comprehend the mysteries―and the amazing potential―of quantum computing

    Quantum computing has the promise to be the next huge thing in technology. How do we know that? Look at how much the big players in tech are investing in the technology. Quantum Computing For Dummies preps you for the amazing changes that are coming with the world of computing built on the phenomena of quantum mechanics. Need to know what is it and how does it work? This easy-to-understand book breaks it down and answers your most pressing questions. Get a better understanding of how quantum computing is revolutionizing networking, data management, cryptography, and artificial intelligence in ways that would have previously been unthinkable. With a Dummies guide by your side, you’ll get a primer on the inner workings and practical applications of quantum computers.

    • Learn the difference binary and quantum computers
    • Discover which industries will be most influenced by quantum computing
    • See how quantum improves encryption and enables business
    • Take a look at how quantum is applied in big data and AI

    For technologists and IT pros interested in getting on board the quantum train―plus anyone who’s quantum-curious―this Dummies guide is a must-have.

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    £16.20
  • Safety Differently: Human Factors for a New Era, Second Edition

    05

    The second edition of a bestseller, Safety Differently: Human Factors for a New Era is a complete update of Ten Questions About Human Error: A New View of Human Factors and System Safety. Today, the unrelenting pace of technology change and growth of complexity calls for a different kind of safety thinking. Automation and new technologies have resulted in new roles, decisions, and vulnerabilities whilst practitioners are also faced with new levels of complexity, adaptation, and constraints. It is becoming increasingly apparent that conventional approaches to safety and human factors are not equipped to cope with these challenges and that a new era in safety is necessary.

    In addition to new material covering changes in the field during the past decade, the book takes a new approach to discussing safety. The previous edition looked critically at the answers human factors would typically provide and compared/contrasted them with current research and insights at that time. The edition explains how to turn safety from a bureaucratic accountability back into an ethical responsibility for those who do our dangerous work, and how to embrace the human factor not as a problem to control, but as a solution to harness.

    See What’s in the New Edition:

      • New approach reflects changes in the field
      • Updated coverage of system safety and technology changes
      • Latest human factors/ergonomics research applicable to safety

      Organizations, companies, and industries are faced with new demands and pressures resulting from the dynamics and nature of the modern marketplace and from the development and introduction of new technologies. This new era calls for a different kind of safety thinking, a thinking that sees people as the source of diversity, insight, creativity, and wisdom about safety, not as the source of risk that undermines an otherwise safe system. It calls for a kind of thinking that is quicker to trust people and mistrust bureaucracy, and that is more committed to actually preventing harm than to looking good. This book takes a forward-looking and assertively progressive view that prepares you to resolve current safety issues in any field.

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      £34.20
    • That Will Never Work (Audio Download): Marc Randolph, Marc Randolph, Endeavour: Amazon.co.uk: Books

      01

      In the tradition of Phil Knight’s Shoe Dog comes the incredible untold story of how Netflix went from concept to company – all revealed by cofounder and first CEO Marc Randolph. 

      Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video streaming unheard of, and widespread DVD adoption seemed about as imminent as flying cars. These were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. 

      It was a simple thought – leveraging the internet to rent movies – and was just one of many more proposals, like personalised baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. 

      But Hastings was intrigued, and the pair – with Hastings as the primary investor and Randolph as the CEO – founded a company. 

      Now with over 150 million subscribers, Netflix’s triumph feels inevitable, but the 21st century’s most disruptive start-up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when they pitched Blockbuster to acquire them, Marc Randolph’s transformational journey exemplifies how anyone with grit, gut instincts and determination can change the world – even with an idea that many think will never work. 

      What emerges, however, isn’t just the inside story of one of the world’s most iconic companies. Full of counterintuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? 

      From idea generation to team building to knowing when it’s time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable but also one of the most dramatic and insightful entrepreneurial stories of our time. 

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      £2.80
    • The British Film Business

      A fascinating read both for the general reader on film and also those with a serious interest in the subject of the film industry and film–making For the past 80 years the British film industry has struggled to compete with Hollywood. The early control of distribution by American companies in London and the lack of investment in domestic production gave Hollywood a commercial advantage that persists to this day. Successive British governments have introduced measures to protect the industry from overseas competition and stimulate British production, all with little long–term success. This book traces the history of the British film business from the days of the early pioneers, through its near collapse in the immediate post–war era to the current age of digitally enhanced blockbusters. The authors chart the successes and failures and show how Government intervention has often failed to assist the industry. They provide comment on recent developments and suggest how these could help British film making talent reach the wider audience that it frequently deserves. Bill Baillieu is a non–practising barrister with twenty years corporate finance and licensing experience in the development and funding of creative and growth businesses. His career began in the venture capital industry in the City of London, and he now specialises in the management, exploitation and valuation of intellectual property rights ranging from copyright portfolios to patented technology. John Goodchild is an experienced investment analyst and currently an associate with the London stockbrokers Walker Crips Weddle Beck plc. He has been fascinated by the British cinema since childhood when he first heard his aunta s recollections of life as a wardrobe assistant at Gainsborough Studios in the 1930s. He is also joint editor of Professional Investor where Bill Baillieua s articles on the industry were the starting point for The British Film Business

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      £23.80
    • The Cloud Adoption Playbook: Proven Strategies for Transforming Your Organization with the Cloud

      01

      The essential roadmaps for enterprise cloud adoption

      As cloud technologies continue to challenge the fundamental understanding of how businesses work, smart companies are moving quickly to adapt to a changing set of rules. Adopting the cloud requires a clear roadmap backed by use cases, grounded in practical real-world experience, to show the routes to successful adoption. The Cloud Adoption Playbook helps business and technology leaders in enterprise organizations sort through the options and make the best choices for accelerating cloud adoption and digital transformation.

      Written by a team of IBM technical executives with a wealth of real-world client experience, this book cuts through the hype, answers your questions, and helps you tailor your cloud adoption and digital transformation journey to the needs of your organization.  This book will help you:

      • Discover how the cloud can fulfill major business needs
      • Adopt a standardized Cloud Adoption Framework and understand the key dimensions of cloud adoption and digital transformation
      • Learn how cloud adoption impacts culture, architecture, security, and more
      • Understand the roles of governance, methodology, and how the cloud impacts key players in your organization.

      Providing a collection of winning plays, championship advice, and real-world examples of successful adoption, this playbook is your ultimate resource for making the cloud work. There has never been a better time to adopt the cloud. Cloud solutions are more numerous and accessible than ever before, and evolving technology is making the cloud more reliable, more secure, and more necessary than ever before. Don’t let your organization be left behind! The Cloud Adoption Playbook gives you the essential guidance you need to make the smart choices that reduce your organizational risk and accelerate your cloud adoption and digital transformation.

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      £28.50
    • The DevOps Adoption Playbook: A Guide to Adopting DevOps in a Multi-Speed IT Enterprise

      05
      Achieve streamlined, rapid production with enterprise-level DevOps

      Awarded DevOps 2017 Book of the Year, The DevOps Adoption Playbook provides practical, actionable, real-world guidance on implementing DevOps at enterprise scale. Author Sanjeev Sharma heads the DevOps practice for IBM; in this book, he provides unique guidance and insight on implementing DevOps at large organizations. Most DevOps literature is aimed at startups, but enterprises have unique needs, capabilities, limitations, and challenges; “DevOps for startups” doesn’t work at this scale, but the DevOps paradigm can revolutionize enterprise IT. Deliver high-value applications and systems with velocity and agility by adopting the necessary practices, automation tools, and organizational and cultural changes that lead to innovation through rapid experimentation. Speed is an advantage in the face of competition, but it must never come at the expense of quality; DevOps allows your organization to keep both by intersecting development, quality assurance, and operations.

      Enterprise-level DevOps comes with its own set of challenges, but this book shows you just how easily they are overcome. With a slight shift in perspective, your organization can stay ahead of the competition while keeping costs, risks, and quality under control.  

      • Grasp the full extent of the DevOps impact on IT organizations
      • Achieve high-value innovation and optimization with low cost and risk
      • Exceed traditional business goals with higher product release efficiency
      • Implement DevOps in large-scale enterprise IT environments

      DevOps has been one of IT’s hottest trends for the past decade, and plenty of success stories testify to its effectiveness in organizations of any size, industry, or level of IT maturity, all around the world. The DevOps Adoption Playbook shows you how to get your organization on board so you can slip production into the fast lane and innovate your way to the top.

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      £24.20£28.90
    • The Drone Pilot’s Handbook

      08

      The perfect companion for anyone buying (or thinking of buying) a drone, whether it’s just for fun, to race against friends, or to give their to give their photography a whole new angle.

      The Drone Pilot’s Handbook gives you the skills and techniques you need to fly and maintain your multicopter drone, tips for tuning it for maximum performance, and – importantly – a clear graphical guide to where the law will and won’t allow you to fly. Meanwhile, spectacular aerial photography from around the world will inspire you to get airborne immediately!

      Occasional boxouts provide safety tips, handy ideas, and URLs, and flying instructions are presented with attractive original illustrations. This clean approach that makes a welcome contrast to ugly online forums, or the PDFs that drone manufacturers provide, and will have you up and away in no time.

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      £1.40
    • What Just Happened?: Bitter Hollywood Tales from the Front Line

      06
      Forget everything you’ve heard about Hollywood. What Just Happened: Bitter Hollywood Tales from the Front Line is the real deal. In Art Linson’s true and uproarious tale of what it is to make movies, we get to explore, at close range, finicky directors, clueless executives, shameless marketers, famous actors, battered screenwriters, and hapless producers crossing paths in such calamitous ways that it’s a miracle these films get made at all. Whether he’s trying to persuade an executive that Gwyneth Paltrow has enough chin to carry the lead in a movie, forcing an enraged Alec Baldwin to shave off his mountain-man beard, discussing ankle hair loss with Dustin Hoffman, or sitting through an excruciating reading of a David Mamet script as Robert DeNiro toys with the notion of heading up the cast, Linson gives us a brutally honest, funny, and comprehensive tour through the horrors of Hollywood, from script to screen. If you love the movies or not, you won’t be able to resist the stories behind them. You also won’t be able to resist Linson, a born story-teller whose wicked sense of humor leaves nobody safe-not even himself.

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      £2.70
    • Women in British Cinema: Mad, Bad and Dangerous to Know (Rethinking British Cinema S.)

      01
      This book takes a broad perspective and analyses the ways in which the British film industry has dealt with women and their creativity from 1930 to the present. The first part of the book deals comprehensively with different historical periods in British film culture, showing how the ‘agency’ of production company, director, distribution company or scriptwriter can bring about new patterns of female stereotyping. The second part looks at the input of women workers into the film process. It assesses the work of women in a variety of roles: directors such as Wendy Toye and Sally Potter, producers such as Betty Box, scriptwriters such as Clemence Dane and Muriel Box, costume designers such as Shirley Russell and Jocelyn Rickards, and editors and art directors. This is a polemical book which is written in a lively and often confrontational manner. It uses fresh archival material and takes energetic issue with those explanatory models of film analysis which impose easy answers onto complex material.

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      £40.80

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