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Programmatic Advertising: The Ultimate Guide to Programmatic Media Buying & Selling
Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling. Indeed, by the end of this book, you will have learnt almost everything about how advertisers and publishers can succeed in the programmatic advertising landscape.At the beginning of this book, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to the Ad Exchanges, Demand-Side and Supply-Side platforms. Next, I will introduce you to programmatic advertising and more specifically cover what programmatic advertising is, how much this technology has been adopted over the years, what the benefits for publishers and advertisers are as well as which marketing objectives one can achieve through programmatic advertising campaigns. Following that, you will learn which are the twenty main participants in the programmatic advertising ecosystem such as the Ad Exchange, Demand-Side Platform, Supply-Side Platform, Ad Server and Data-Management Platform. How all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Next, I will take you through the different ways of buying media programmatically such as real-time bidding through open and private auctions as well as programmatic direct deals such as preferred and guaranteed deals. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others. Then, you will learn about the six programmatic advertising formats such as the Display, Video, Native, TV, Audio and Digital out-of-home advertising format. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers.Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers, get to know how to create a successful media plan, as well as how an advertiser’s media plan is executed with the help of media planners, media buyers, creative designers and ad traffickers. Next, you will learn all the essential and advanced tactics followed by publishers for managing ad inventory, increasing ad viewability, and of course, ad revenues. I will also take you through the ad operations followed by publishers, which typically consist of inventory managers, ad sellers, ad traffickers and yield managers. In the last part of this book, you will learn more about the major challenges advertisers and publishers face in the programmatic advertising landscape, as well as the new developments that will definitely shape the future of programmatic advertising. More specifically, I will start by covering challenges such as the Ad Tech Tax, the risk of price inflations in real-time bidding auctions, ad blockers, and explain how advertisers and publisher can succeed in this complex field. Lastly, you will learn how artificial intelligence, augmented and virtual reality, and blockchain technologies can shape the future of programmatic advertising.Read more
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Medical Ethics and Law: A curriculum for the 21st Century
This short textbook of ethics and law is aimed at doctors in training and in practice. Medical ethics and law are now firmly embedded in the curricula of medical schools. The ability to make clinical decisions on the basis of critical reasoning is a skill that is rightly presumed as necessary in today’s doctors. Medical decisions involve not only scientific understanding but also ethical values and legal analysis. The belief that it is ethically right to act in one way rather than another should be based on good reasons: it is not enough to follow what doctors have always done, nor what experienced doctors now do.
The third edition has been revised and updated to reflect changes in the core curriculum for students, developments in the law as well as advances in medicine and technology. It includes a new ‘extensions’ section, providing an outline of important developing areas in medical ethics.
- The first part of the book covers the foundations of ethics and law in the context of medicine.
- The second part covers specific core topics that are essential for health professionals to understand.
- The third section of the book includes new chapters on cutting edge topics that will be crucial for the doctors and health professionals of tomorrow.
- This new edition includes a new third section that provides an extension to the core curriculum focused on four key emerging topics in medical ethics – neuroethics, genethics, information ethics and public health ethics.
- The chapters on Consent, Capacity and Mental Health Law have been extensively revised to reflect changes in legislation. Chapters on confidentiality and information ethics contain new sections relating to information technology, sharing information and breaching confidentiality.
- Each chapter contains case examples drawn from personal experience or from the media.
- This edition also includes cartoons to highlight cutting edge and topical issues.
- Most chapters include revision questions and an extension case to encourage readers who are interested in a topic to explore further.
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£27.40£28.50 -
Tank Gun Systems: The First Thirty Years, 1916 1945: A Technical Examination
Much has been written about the use of tanks in battle. Little, however, has appeared about the gunnery systems that are at their core. This book describes and examines the main gun systems of medium and heavy tanks from first use in 1916 in World War I to those fielded in numbers to the end of World War II in 1945, including tanks of the interwar period. Specifically considered are guns of a calibre greater than 35 mm, which have been deployed in numbers greater than 100. The emphasis is on guns mounted in turrets on heavier tracked armoured fighting vehicles (greater than 15 tonnes) which were considered tanks. There are, though, exceptions, in that the naval 6 pounder guns in First World War British tanks, as well as the 75 mm guns in French medium tanks of the same period (all turretless) are included. The treatment of gun systems includes sighting and fire control equipment, gun laying equipment, mounts and the array of munitions fired, as well as the actual gun, including its, barrel, cradle, breech, firing mechanism, sights and recoil system. Related to this are issues of gun handling (loading and unloading), ammunition design and rates of fire. Also examined are the maximum impulse and energy generated by firing some of the munitions available that must be absorbed by the gun recoil system.Read more
£27.30£33.30 -
The Research Process in Nursing, 7th Edition
Comprehensive and thorough in scope, The Research Process in Nursing 7th edition provides everything you could want to know about research methods. This established textbook reflects the significant advances in nursing research and the importance of evidence-based practice, and provides an invaluable resource for both the novice and the more experienced researcher. It includes practical information and advice on: * How to find and critique the evidence * How to choose the right approach * How to collect data * How to make sense of the data * How to put research into practice Special features: * A clear, explicit and easy to understand text which links theory with practical steps in the research process. * Examples provided allow the reader to apply a variety of research concepts to theoretical learning and professional practice. * Incorporates chapters, research examples, and policy from a range of international countries, including Canada, Australia, USA and Hong Kong. * Provides detailed discussions around each example, which clearly link theory with practice * Easy to read for novice researchers and undergraduate nursing students, but at the same time provides sufficient depth and detail to be of value to experienced researchers and practitioners.Read more
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Easy Guide to Health and Safety
Do you need to get to grips with health and safety principles but don’t have time to wade through reams of legislation and guidance? Do you need practical step-by-step guidance on health and safety issues for your small business? Then this is the book for you.The jargon-free Easy Guide to Health and Safety introduces the health and safety issues which the self-employed and managers, directors and staff with health and safety responsibilities in small businesses face every day. Words and legislation are kept to a minimum and the text is supported by numerous relevant illustrations. The book is packed with practical guidance and solutions, as well as handy checklists and forms for your basic health and safety needs, especially useful when setting up a new business.
The book is also suitable for students on IOSH Working Safely and NVQ level 1 and 2 courses from City & Guilds and other NVQ awarding bodies.
Phil Hughes is a well known UK safety professional with over thirty years world wide experience. He was Chairman of NEBOSH from 1995-2001 and President of IOSH in 1990-91. Phil received the RoSPA Distinguished service award in May 2001 and became a Director and Trustee of RoSPA in 2003. He received an MBE in the New Year Honours List 2005 for services to Health and Safety.
Liz Hughes taught psychology in further and higher education. She went on to qualify as a social worker specializing in mental health, and later moved into the voluntary sector where she managed development for a number of years. Liz has achieved NVQ training modules D32, 33 and 34 and has tutored students completing NVQ awards. Her psychology and education background means that she is skilled in preparing readable, easily accessible information.
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Fire Safety and Risk Management Revision Guide: for the NEBOSH National Fire Certificate
The Fire Safety and Risk Management Revision Guide: for the NEBOSH Fire Certificate is the perfect revision aid for students preparing to take their NEBOSH National Certificate in Fire Safety and Risk Management. As well as being a handy companion volume to the Fire Protection Association textbook Fire Safety and Risk Management: for the NEBOSH National Certificate in Fire Safety and Risk Management, it will also serve as a useful aide-mémoire for those in fire safety roles. The book:
- provides practical revision guidance and strategies for students;
- highlights the key information for each learning outcome of the current NEBOSH syllabus;
- gives students opportunities to test their knowledge based on NEBOSH-style questions and additional exercises;
- provides details of publically available guidance documents that students will be able to refer to.
The revision guide is fully aligned to the current NEBOSH syllabus, providing complete coverage in bite-sized chunks, helping students to learn and memorise the most important topics. Throughout the book, the guide refers back to the Fire Safety and Risk Management textbook, helping students to consolidate their learning.
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£26.80£30.40 -
Oxford Handbook of Critical Care Nursing 2/e (Oxford Handbooks in Nursing)
Focused on the practical issues of nursing care and nursing procedures, the Oxford Handbook of Critical Care Nursing has been written by nurses, for nursesReflecting current best practice, this handbook is an easily accessible and evidence-based guide for all levels of nursing staff working in critical care environments. It provides the nurse at the bedside with the answers to day-to-day problems experienced when caring for critically ill patients, and is also a guide to some of the less commonly encountered issues.
Now including more detail on the psychological issues facing critically ill patients and further information on the intricacies of receiving and transferring critically ill patients to and from critical care environments, this handbook is a concise, practical, evidence-based guide for nursing professionals caring for critically ill patients
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£26.20£27.50 -
Clinical Specialties: Medical student revision guide
”This book is what I would have wished for in my medical student days”
From the Foreword by Stella Vig, National Clinical Director for Elective Care“I really like how the less important and more important information is highlighted with different colours. For someone like me who gets bogged down with detail, knowing what to learn first (important info) and what should be learned later (less important info) would be really useful in textbooks. Using the red for red flags and emergency points is eye-catching and makes it stand out. I have never seen the different colour boxes for differential diagnosis, risk factors/triggers and complications or prognosis and I really like this idea. It makes the information more visually appealing and means these concepts are differentiated from each other which is great for making flashcards etc. The overall layout is very clear, well spaced and it is a great revision guide.”
Pre-publication review from a 4th year medical student, Plymouth UniversityAll the core knowledge you need at medical school in one place!
Clinical Specialties: Medical Student Revision Guide contains the core information you need on: Community-based medicine; Geriatric medicine; Gynaecology; Obstetrics; Paediatrics; Psychiatry; Dermatology; Ear, nose and throat; Ophthalmology; Anaesthetics; Palliative care.
Throughout medical school, and the years thereafter, a huge volume of knowledge must be acquired and retained, to achieve the standards expected of a safe and successful doctor. This is a mammoth task.Clinical Specialties: Medical Student Revision Guide is designed to make accessing and remembering core knowledge as easy as possible:
- each topic is presented in a colourful, revision-ready note format, with extensive use of diagrams, tables and flowcharts
- key points are highlighted and core concepts summarised, making the information easier to digest, assimilate and memorise
- a consistent structure means you always have access to clinical presentation, investigations and management, risk factors and complications.
Every chapter has been peer-reviewed by a specialist in the field, to ensure it is accurate and reflects the most up-to-date guidelines.
In addition, these specialists have also used their own personal experience of studying for medical exams to ensure that the books focus on the most important conditions, concepts and vocabulary needed to pass finals.
Clinical Specialties: Medical Student Revision Guide is the perfect companion for your medicine degree, exam revision, medical finals and your early career as a foundation doctor.
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£26.20£28.50Clinical Specialties: Medical student revision guide
£26.20£28.50 -
Quick Draw Anatomy for Medical Students: Step-by-step instructions on how to draw, learn and interpret anatomy
Simple, step-by-step instructions on how to draw, learn and interpret the anatomy you need to know as a medical student.More than a simple colouring book, this unique title shows you how to draw key anatomical structures. This active drawing process reinforces learning and aids understanding and retention.
An overview illustration and detailed explanation is followed by instructions to show you how to draw the anatomy yourself one simple step at a time – this methodical approach will help you remember what goes where!Features hundreds of hand-drawn illustrations that are easy to copy and remember – you don’t have to be a brilliant artist, you just need some coloured pens and blank paper …
Chapters cover from head to toe, via the skin, cardiac anatomy and the respiratory system – everything you need is described.
“The easy, proven way to actively learn anatomy”
Contents
1. Head, neck and neuro-anatomy
2. Vertebral column and the back
3. Cardiac anatomy
4. Airway and respiratory system
5. Abdomen
6. Pelvis and reproductive systems
7. Upper limb
8. Lower limb
9. Skin, immune system and breastRead more
£26.20£28.50 -
The Cultural Infrastructure of Cities (Urban Worlds)
Cities are synonymous with the production and consumption of culture. It is their material and human cultural infrastructure that also makes them archives and works of art. The Cultural Infrastructure of Cities critically re-examines the relationship between the urban and its cultures. It expands our understanding of the concept of urban cultural infrastructure and highlights the foundational role of culture to the materiality and sociality of urban life and the governance of cities.
The book begins with a theoretical overview of the cultural and infrastructural turns in urban studies scholarship. It then explores definitions of cultural infrastructure and its “hard” and “soft” dimensions before critically considering the vulnerabilities generated in the cultural sector by the Covid-19 pandemic. Chapters are organised in four thematic sections focusing on aspects of producing, performing, consuming and collecting culture, which feature detailed case studies from 17 cities across the global North and South.
This book will be of interest not only to students and scholars of urban studies, but also to policy-makers planning and creating cultural infrastructures as well as those working in cultural institutions and creative industries.
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£26.20£28.50The Cultural Infrastructure of Cities (Urban Worlds)
£26.20£28.50 -
General Medicine and Surgery: Medical student revision guide
“I like the unique style … It is simple, engaging and easy to read, whatever your learning preferences (I particularly like the colour coding!). It also covers topics comprehensively, making it not only a great aide-memoire but also a very useful everyday book on the ward.”
From the Foreword by Professor Farah Bhatti OBE, Consultant Cardiothoracic SurgeonAll the core knowledge you need at medical school in one place!
General Medicine and Surgery: Medical Student Revision Guide contains the core information you need on: Cardiology; Endocrinology; Gastroenterology; Hepato-pancreato-biliary; Haematology; Immunology & Allergy; Neurology; Renal; Respiratory; General surgical principles; The acute abdomen; Gastrointestinal surgery; The breast; Vascular surgery; Urology; Critical illness; Emergency presentations; Rheumatology; Trauma & orthopaedics.
Throughout medical school, and the years thereafter, a huge volume of knowledge must be acquired and retained, to achieve the standards expected of a safe and successful doctor. This is a mammoth task.
General Medicine and Surgery: Medical Student Revision Guide is designed to make accessing and remembering core knowledge as easy as possible:
- each topic is presented in a colourful, revision-ready note format, with extensive use of diagrams, tables and flowcharts
- key points are highlighted and core concepts summarised, making the information easier to digest, assimilate and memorise
- a consistent structure means you always have access to clinical presentation, investigations and management, risk factors and complications.
Every chapter has been peer-reviewed by a specialist in the field, to ensure it is accurate and reflects the most up-to-date guidelines.
In addition, these specialists have also used their own personal experience of studying for medical exams to ensure that the books focus on the most important conditions, concepts and vocabulary needed to pass finals.
General Medicine and Surgery: Medical Student Revision Guideis the perfect companion for your medicine degree, exam revision, medical finals and your early career as a foundation doctor.
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£26.10£28.50 -
The Insider’s Guide to Technical Writing
The first edition of Krista Van Laan’s popular The Insider’s Guide to Technical Writing has guided a generation of technical writers who are either starting out or seeking to take their skills to the next level. This classic has now been updated for the technical writer of today. Today’s tech writers truly are technical communicators, as they build information to be distributed in many forms.
Technical communication requires multiple skills, including an understanding of technology, writing ability, and great people skills. Wherever you are in your journey as a technical communicator, The Insider’s Guide to Technical Writing can help you be successful and build a satisfying career.
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£25.90 -
Birds of Southeast Asia: 37 (Princeton Field Guides)
This concise, updated edition of the award-winning A Guide to the Birds of Southeast Asia (Princeton, 2000) is the most comprehensive, compact guide to this magnificent bird-rich region. It is a complete field and reference guide to the birds of Thailand, Peninsular Malaysia, Singapore, Myanmar, Laos, Vietnam, and Cambodia. It also covers a wide range of species found in the Indian subcontinent, China, Taiwan, Sumatra, Java, Bali, Borneo, and the Philippines.
- More than 140 full-color plates
- All 1,270 species covered in detail
- Up-to-date text covers the identification, voice, habitat, behavior, and range of all the region’s species and distinctive subspecies
- Complete coverage of some fifteen Southeast Asian countries and regions
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£25.80£28.50Birds of Southeast Asia: 37 (Princeton Field Guides)
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Oxford Handbook of Learning and Intellectual Disability Nursing (Oxford Handbooks in Nursing)
This new edition of the Oxford Handbook of Learning and Intellectual Disability Nursing has been fully updated, with a greater focus on older people with learning and intellectual disabilities and mental health issues, as well as bringing all recommendations in line with current guidelines.Since the first edition of this book was published, services for people with learning disabilities and their families have become more community-based, and the demography of the population of people with learning disabilities has changed to include many older people, and children and young adults with complex physical health needs. This handbook provides clear information for readers on practical steps that may be taken to actively engage with people who have learning disabilities, to enable effective care in which they are involved as much as possible with decisions that affect them. This book also covers differences in legislation and social policy across the constituent countries in the United Kingdom and Ireland, including changes that have been implemented since serious case reviews into institutional abuse. An emergencies section provides key information at critical times in practice. The chapter on practice resources has been fully revised to bring together the latest tools to support nurses, complete with links for easy access.
Written by experienced practitioners who are recognised experts in their areas of speciality, the Oxford Handbook of Learning and Intellectual Disability Nursing is an invaluable guide for students, community and hospital based nurses, and all those who work with people with intellectual disabilities as part of a multidisciplinary team.
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Mind Maps for Medicine
An innovative, visual textbook to help medical students learn and understand core medical conditions.This large-format (A4) book features over 100 easy to follow, full colour mind maps of clinically relevant medical conditions using a systems-based structure:
- Cardiology
- Respiratory
- Gastroenterology
- Renal
- Endocrinology
- Neurology
- Rheumatology
- Infectious diseases
The mind maps give you quick access to key information in a visually appealing way. Where appropriate the mind map is followed by additional reference information to remind you about, for example, risk assessment tools, staging criteria, and treatment algorithms.
All mind maps are presented consistently in full colour and cover:
- Definition
- Pathophysiology
- Causes and Risk factors
- Clinical features: signs and symptoms
- Epidemiology
- Investigations: blood tests and imaging
- Management: lifestyle, pharmacological and surgical
- Complications
Other key features:
- Images are provided throughout the book to help illustrate key signs.
- Mnemonics are used throughout to aid learning.
- Information is up-to-date and based around the latest guidelines.
- All topics are clinically relevant or likely to appear in medical school examinations.
Mind Maps for Medicine is crucial reading for all medical students but particularly those who consider themselves visual learners.
Contents
Preface; Acknowledgements; Dedication; Abbreviations
Chapter 1: Cardiology
Chapter 2: Respiratory
Chapter 3: Gastroenterology
Chapter 4: Renal
Chapter 5: Endocrinology
Chapter 6: Neurology
Chapter 7: Rheumatology
Chapter 8: Infectious diseases
IndexRead more
£25.60£27.50Mind Maps for Medicine
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North Sea Passage Pilot
Under his authorship, this edition has been restructured to reflect the changing nature of passages across the North Sea. As well as a consideration of the various Traffic Separation Schemes, routes take into account the many new offshore windfarms and oil and gas extraction platforms. As its name suggests, the emphasis of this pilot is on the passage routes, whether taking a more direct line between the UK and the Continent or incorporating hops along the East Coast and the adjacent coasts of France, Belgium and Holland. Pilotage is included for a selection of key ports. Updated plans and numerous new photographs help to illustrate the key features to help guide you across this challenging yet rewarding stretch of water.Read more
£25.50£30.90North Sea Passage Pilot
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How to Build a Car: The Autobiography of the World’s Greatest Formula 1 Designer
‘Adrian has a unique gift for understanding drivers and racing cars. He is ultra competitive but never forgets to have fun. An immensely likeable man.’ Damon Hill
The world s foremost designer in Formula One, Adrian Newey OBE is arguably one of Britain s greatest engineers and this is his fascinating, powerful memoir.
How to Build a Car explores the story of Adrian s unrivalled 35-year career in Formula One through the prism of the cars he has designed, the drivers he has worked alongside and the races in which he s been involved.
A true engineering genius, even in adolescence Adrian s thoughts naturally emerged in shape and form he began sketching his own car designs at the age of 12 and took a welding course in his school summer holidays. From his early career in IndyCar racing and on to his unparalleled success in Formula One, we learn in comprehensive, engaging and highly entertaining detail how a car actually works. Adrian has designed for the likes of Mario Andretti, Nigel Mansell, Alain Prost, Damon Hill, David Coulthard, Mika Hakkinen, Mark Webber and Sebastian Vettel, always with a shark-like purity of purpose: to make the car go faster. And while his career has been marked by unbelievable triumphs, there have also been deep tragedies; most notably Ayrton Senna s death during his time at Williams in 1994.
Beautifully illustrated with never-before-seen drawings, How to Build a Car encapsulates, through Adrian s remarkable life story, precisely what makes Formula One so thrilling its potential for the total synchronicity of man and machine, the perfect combination of style, efficiency and speed.
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£25.50£28.50 -
Final Fantasy Xiv: Stormblood — The Art Of The Revolution – Western Memories-
Experience the rich world of Final Fantasy XIV: Stormblood once more via this exhaustive collection of concept art and illustrations, including character designs, field areas, dungeons, monsters, equipment, and more. The Art of the Revolution -Western Memories- also features commentary from the art team on how costumes are created. Book one of a two-book set with The Art of the Revolution -Eastern Memories-. Includes an exclusive bonus item code for an in-game Wind-up Yotsuyu minion!Read more
£25.50£33.20 -
Sussex Landscape: Chalk, Wood and Water
A beautifully illustrated look at how the Sussex landscape has inspired creativity across the centuries, reassessing the rich artistic lives and work of British artists and writers connected with the areaRead more
£25.40£28.50Sussex Landscape: Chalk, Wood and Water
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Electronics All-in-One For Dummies
Open up a world of electronic possibilities with the easiest “how-to” guide available todayIf you’re looking for a new hobby that’s tons of fun―and practical to boot―electronics might be right up your alley. And getting started has never been easier!
In Electronics All-in-One For Dummies, you’ll find a plethora of helpful information, from tinkering with basic electronic components to more advanced subjects like working with digital electronics and Arduino microprocessors.
Whether you’re just getting started and trying to learn the difference between a circuit board and a breadboard, or you’ve got a handle on the fundamentals and are looking to get to the next level of electronics mastery, this book has the tools, techniques, and step-by-step guides you need to achieve your goals―and have a blast doing it! You’ll learn:
- Critical safety tips and strategies to keep yourself and your environment protected while you work
- Useful schematics for everyday devices you can put to work immediately, like animated holiday lights and animatronic prop controllers
- How to work with alternating current, direct current, analog, digital, and car electronics, as well as Raspberry Pi technologies
Perfect for anyone who’s ever looked at a circuit board and thought to themselves, “I wonder how that works?”, Electronics All-in-One For Dummies is your go-to guide to getting a grip on some of the coolest electronic technologies on the market.
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£25.30£31.30Electronics All-in-One For Dummies
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MGM (The Routledge Hollywood Centenary Series)
The winner of the 2019 Peter C. Rollins Book Award
This is the first comprehensive history of MGM from its origins in 1905 to the present. Following a straightforward chronology corresponding to specific periods of film industry history, each chapter describes how successive managements adjusted their production strategies and business practices in response to evolving industrial and market conditions.
As the production subsidiary of the Loew’s Inc. theatre chain, MGM spent lavishly on its pictures and injected them with plenty of star power. The practice helped sustain MGM’s preeminent position during the heyday of Hollywood. But MGM was a conservative company and watched as other studios innovated with sound and widescreen, adjusted to television, and welcomed independent producers. By the 1960s, the company, sans its theatre chain, was in decline and was ripe for a takeover. A defining moment occurred in 1969, when Kirk Kerkorian, a Las Vegas entrepreneur, made a successful bid for the company. There followed a tumultuous thirty-six-year period when Kerkorian bought and sold MGM three times. Meanwhile, MGM never regained its former status and has functioned as a second-tier company to this day.
Focusing on MGM’s top talent – such as Louis B. Mayer, Irving Thalberg, David O. Selznick, and Arthur Freed; directors King Vidor and Vincente Minnelli; and stars of the screen Greta Garbo, Judy Garland, Clark Gable, and Mickey Rooney – and award-winning films, this book highlights the studio’s artistic achievements and status within the industry.
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Better Things: Materials for Sustainable Product Design
How often have you seen a label on a product proclaiming it to be made from ‘recycled material’, ‘bioplastic’ or similar, without it giving any details of the concrete environmental benefits? What do these terms really mean? A drive for greater transparency and demonstrable environmental benefits is happening in product design, through emerging legislation and standards, and consumer demand for more sustainable products and unambiguous marketing.
In Better Things: Materials for Sustainable Product Design, Daniel Liden seeks to tackle the lazy ‘greenwashing’ terminology we see every day, providing a guide for product designers, manufacturers and consumers wishing to make better and more informed decisions about materials. The book comprises six chapters devoted to material categories – plastics, textiles, metals, ceramics and glass, wood and paper – and a seventh chapter covering emerging sustainable technologies. Each chapter includes interviews with industry experts, as well as photos, diagrams, environmental impact data, general material properties and more.
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Questions and Answers for Dental Nurses
Questions and Answers for Dental NursesAn essential study aid for dental nursing students preparing for the NEBDN exam
The newly revised Fourth Edition of Questions and Answers for Dental Nurses delivers a comprehensive and invaluable revision guide that covers the full curriculum of the National Examining Board for Dental Nurses (NEBDN) National Diploma in Dental Nursing. It is fully updated and incorporates recent developments in dentistry and changes to relevant legislation and regulation.
The included questions mimic the style of questions used in the NEBDN examination and the accompanying answers and explanations discuss why a given answer is the best one. All four General Dental Council development outcomes―formerly called “domains”―are covered in the book, allowing students to gauge their progress and understanding on all of the areas they’ll be tested on.
The book also includes:
- A thorough introduction to communication in dental nursing, including obtaining consents and record keeping, handling complaints, raising concerns and oral health instruction
- Comprehensive explorations of management and leadership, including chairside support, practice management, and health and safety
- Practical discussions of clinical considerations, including infection prevention and control, oral anatomy and physiology, dental pathology and microbiology, and assessment and diagnosis
- In-depth examinations of professionalism in the dental nursing context, including GDC standards, legal and ethical issues, and equality and diversity
Questions and Answers for Dental Nurses 4th Edition is an essential resource for dental nurse students enrolled in the National Examining Board for Dental Nurses National Diploma training course, as well as dental tutors, trainers, and educators preparing candidates for this qualification.
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£24.90£25.60Questions and Answers for Dental Nurses
£24.90£25.60 -
The Fitness Instructor’s Handbook 4th edition (Fitness Professionals): The Complete Guide to Health and Fitness
The Fitness Instructor’s Handbook, 4th edition, is the ultimate resource for anyone working in, or wishing to enter, the fitness industry. Packed full of illustrations, exercise photos, case studies, revision questions and sample programmes – this guide covers every aspect of the theory needed to work as a fitness instructor.Clear, concise and accessible, the content is organised with the specific needs of the fitness professional in mind and covers topics such as:
– The skeletal system
– Muscles and tendons
– The energy system
– Circulation and respiration
– Components of fitness
– Safety issues
– Customer service
– Screening clients
– Planning and programme design
– Exercise evaluationThis new edition includes advice on how to avoid poor exercise technique that can increase the risk of injury. There is also a brand new section on field protocols for typical health and fitness tests, with guidance on how instructors can standardise them. Other essential updates are also included that reflect changes to the National Occupational Standards for both Level 2 and 3 qualifications.
Offering the perfect blend of theory and practice for every aspect of health and fitness, this is the resource you will refer to time and again.
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£24.90£25.70 -
Abstractions and Embodiments: New Histories of Computing and Society (Studies in Computing and Culture)
Cutting-edge historians explore ideas, communities, and technologies around modern computing to explore how computers mediate social relations.
Computers have been framed both as a mirror for the human mind and as an irreducible other that humanness is defined against, depending on different historical definitions of “humanness.” They can serve both liberation and control because some people’s freedom has historically been predicated on controlling others. Historians of computing return again and again to these contradictions, as they often reveal deeper structures.
Using twin frameworks of abstraction and embodiment, a reformulation of the old mind-body dichotomy, this anthology examines how social relations are enacted in and through computing. The authors examining “Abstraction” revisit central concepts in computing, including “algorithm,” “program,” “clone,” and “risk.” In doing so, they demonstrate how the meanings of these terms reflect power relations and social identities. The section on “Embodiments” focuses on sensory aspects of using computers as well as the ways in which gender, race, and other identities have shaped the opportunities and embodied experiences of computer workers and users. Offering a rich and diverse set of studies in new areas, the book explores such disparate themes as disability, the influence of the punk movement, working mothers as technical innovators, and gaming behind the Iron Curtain.
Abstractions and Embodiments reimagines computing history by questioning canonical interpretations, foregrounding new actors and contexts, and highlighting neglected aspects of computing as an embodied experience. It makes the profound case that both technology and the body are culturally shaped and that there can be no clear distinction between social, intellectual, and technical aspects of computing.
Contributors: Janet Abbate, Marc Aidinoff, Troy Kaighin Astarte, Ekaterina Babinsteva, André Brock, Maarten Bullynck, Jiahui Chan, Gerardo Con Diaz, Liesbeth De Mol, Stephanie Dick, Kelcey Gibbons, Elyse Graham, Michael J. Halvorson, Mar Hicks, Scott Kushner, Xiaochang Li, Zachary Loeb, Lisa Nakamura, Tiffany Nichols, Laine Nooney, Elizabeth Petrick, Cierra Robson, Hallam Stevens, Jaroslav Švelch
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£24.90 -
Electronics All-In-One Desk Reference for Dummies: UK Edition
Your one-stop UK shop for clear, concise explanations to all the important concepts in electronics and tons of direction for building simple, fun electronic projects.
The 8 mini-books in this 1 volume include:
- Getting Started with Electronics
- Working with Basic Components
- Working with Integrated Circuits
- Getting into Alternating Current
- Working with Radio and Infrared
- Doing Digital Electronics
- Working with Basic Stamp Processors
- Building Special Effects
With nearly 900 pages of instruction, Electronics All-in-One For Dummies, UK Edition covers all the bases and provides a fascinating hands-on exploration of electronics.
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£24.80£26.60 -
WJEC Level 1/2 Vocational Award Engineering (Technical Award) – Student Book (Revised Edition)
This popular Student Book has been revised and updated in line with WJEC’s new Level 1/2 Technical Award specification for first teaching from September 2022. Written by an experienced Engineering teacher and examiner, it offers high quality support you can trust.
– Carefully designed to be accessible, flexible, practical and student-friendly.
– Introduces students to many of the basic engineering skills and principles and gives them a good understanding of the subject area.
– Shows students how to communicate effectively as an engineer via 3D drawing techniques and technical drawings as well as how to use and identify many tools, machines and pieces of equipment that are commonplace in the engineering world.
– Includes new exam-style questions to help students practice and prepare for the exams.
– Provides links to other relevant areas of the specification to encourage a more holistic understanding of topics.
– Includes a variety of features to ensure students get the most out of the course and achieve their potential in the exams.Read more
£24.70 -
NCFE Level 1/2 Technical Award in Health and Fitness, Second Edition
Trust highly experienced teachers and authors Ross Howitt and Mike Murray to guide students through the latest NCFE Level 1/2 Technical Award in Health and Fitness (for first teaching from September 2022 onwards).
This Student Textbook will strengthen students’ understanding of the content and boost the skills required to tackle the NEA with confidence.
Brought to you by the No.1 Sport and PE textbook publisher, this Student Textbook is:
>> Comprehensive – gain in-depth knowledge of each content area with clear explanations of every concept and topic and easy-to-follow chapters.
>> Accessible, reliable and trusted – structured to match the specification and provide students with the information they need to build knowledge, understanding and skills.
>> Designed to support all students – boost confidence when tackling the internal non-examined and external examined assessments with plenty of activities to test and consolidate knowledge.
>> The go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
Level 1/Level 2 Cambridge National in Sport Science (J828): Second Edition
Endorsed by OCR for use with the redeveloped Level 1/Level 2 Cambridge National in Sport Science.
Trust highly experienced authors Ross Howitt and Mike Murray to guide learners through the redeveloped Cambridge National Level 1/Level 2 in Sport Science (for first teaching in September 2022). This brand-new edition will strengthen your learners’ understanding of the content and boost the skills required to tackle the NEA with confidence.
This Student Textbook is:
> Comprehensive – gain in-depth knowledge of the examined units with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.
> Accessible, reliable and trusted – structured to match the specification and provide the information required to build knowledge, understanding and skills.
> Designed to support you – boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.
> Your go-to guide – expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
BSAVA Pocketbook for Veterinary Nurses (BSAVA British Small Animal Veterinary Association)
The BSAVA Pocketbook for Veterinary Nurses offers quick access to key information on a wealth of procedures. In this second edition, editor Emma Gerrard has built on the excellent work of Louise O’Dwyer to reflect the expanding responsibilities of the profession whilst retaining handy features, such as emergency doses and a ruler on the inside covers. Notable additions include: Surgical and anaesthetic checklists, pain scales for dogs, cats and rabbits, dental recording charts, and PROTECT ME information on antimicrobial resistance.
Key points
- Expanded and updated to cover more aspects of modern veterinary nursing.
- Arranged in alphabetical order and cross-referenced for ease of use.
- Provides convenient access to condensed knowledge from a range of BSAVA titles.
- Over 70 full-colour illustrations bring life to radiographic positioning, bandaging and more.
- Retains the practical design of the first edition, with emergency doses and a ruler on the inside covers.
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£24.50£28.50 -
Certificate of Professional Competence Road Haulage 2022 edition – A complete CPC Operators course
A complete training course for the Certificate of Professional Competence Operators Licence.
Written by experts, this superb training course, prepared for the 2022 syllabus, has it all. A comprehensive and easy to follow course manual prepared by haulage industry professionals.
If you wish to be licenced as a Transport Operator in Road Haulage, you must demonstrate your ‘professional competence’. This means passing the CPC examinations. These are R1, the multiple-choice question and answer test, and R2, based on case studies.
This course will help prepare you for all aspects of the CPC Operator exams in a step-by-step manner. This enables you to study comfortably and easily, at your own pace and in your own time. You will learn at the best possible speed and take the examinations in as short a time as possible.
Attaining a CPC qualification will give you prestige and the respect of your colleagues inside the haulage industry, both in the UK and Internationally. This applies equally to a career as an owner-driver of a heavy goods vehicle, or as a professional manager with an employer responsible for any number of vehicles. You will not need prior qualifications to pass the exam. To succeed, you just need to study this course material and when you are ready take the two-part exam.
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£24.50£28.50 -
Interviews for Medical School: Multiple Mini Interview (MMI) Practice
Medical interviews have changed a lot with time; in the last two decades, multiple mini interviews (MMIs) have revolutionized the assessment strategies for entrance to medical schools. MMIs usually consist of 6-10 stations of independent assessments done in a timed circuit so that the same examiner evaluates a specific skill for a station among the candidates. Many of these stations assess a candidate’s soft skills, including critical thinking, problem solving, team working, leadership and professional attitudes in addition to their knowledge, skills and motivation towards choosing medicine as a career. MMIs are not just a test of a candidate’s knowledge or skills, but their ability to use it appropriately at the right time. Aristotle said, ‘we are what we repeatedly do. Excellence, then, is not an act, but a habit’. Candidates wishing to succeed in medical MMI interviews need repetitive practice in the various stations. These stations usually include assessments on communication skills, medical ethics, recent medical facts, role play with an empathetic approach, data interpretation and calculations, scenario-based situations, personal character, motivation and judgment. This book will provide an excellent variety of opportunities to practice these stations and guide the candidate with a framework of answers. This book can be used for various medical university entrance exams, including those in the United Kingdom via the Universities and Colleges Admissions Service (UCAS), the United States via the American Medical College Application Service (AMCA), Canada via the respective Medical School Applications Service, Australia via the specific state Tertiary Admissions Centre and many other countries via their specific admission pathways.Read more
£24.50£28.50 -
A History of the World in 500 Maps
Trace the history of the world in over 500 easy-to-follow maps, from the dawn of humanity to the present day.Organized chronologically, A History of the World in 500 Maps tells a clear, linear story, bringing together themes as diverse as religion, capitalism, warfare, geopolitics, popular culture and climate change. Meticulously rendered maps chart the sequence of broad historical trends, from the dispersal of our species across the globe to the colonizing efforts of imperial European powers in the 18th century, as well as exploring moments of particular significance in rich detail.
• Visualizes 7 million years of human history.
• Analyses cities and kingdoms as well as countries and continents.
• Features major technical developments, from the invention of farming in the Fertile Crescent to the Industrial Revolution.
• Charts the spread of major global religions, including Christianity and Islam.
• Explores the increasing interconnectivity of our world through exploration and trade.
• Investigates warfare and battles from across the ages, from Alexander the Great’s conquests to the D-Day offensive.Read more
£24.50£33.30A History of the World in 500 Maps
£24.50£33.30 -
Anatomy & Physiology All-in-One For Dummies (+ Chapter Quizzes Online)
The knee-bone’s connected to the…what was it again?
From complicated Latin names to what can seem like a million-and-one things to memorize, no one’s saying anatomy and physiology is easy. But, with a little help from your friends at Dummies, it doesn’t have to be impossible!
Anatomy & Physiology All-in-One For Dummies is your go-to guide for developing a deep understanding of the parts of the human body and how it works. You’ll learn the body’s structures and discover how they function with expert help from the book’s easy-to-use teaching features. You can even go online to access interactive chapter quizzes to help you absorb the material.
With this book, you’ll:
- Get a grip on key concepts and scientific terminology used to describe the human body
- Discover fun physiology facts you can apply to everyday life both inside and outside the classroom
- Learn how the body’s different systems interact with one another
So, if you’re looking to ace that next test, improve your overall grade, reduce test anxiety, or just increase your confidence in the subject, grab a copy of Anatomy & Physiology All-in-One For Dummies. It’s your one-stop, comprehensive resource for all things A&P!
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£24.30£29.40 -
The DevOps Adoption Playbook: A Guide to Adopting DevOps in a Multi-Speed IT Enterprise
Achieve streamlined, rapid production with enterprise-level DevOpsAwarded DevOps 2017 Book of the Year, The DevOps Adoption Playbook provides practical, actionable, real-world guidance on implementing DevOps at enterprise scale. Author Sanjeev Sharma heads the DevOps practice for IBM; in this book, he provides unique guidance and insight on implementing DevOps at large organizations. Most DevOps literature is aimed at startups, but enterprises have unique needs, capabilities, limitations, and challenges; “DevOps for startups” doesn’t work at this scale, but the DevOps paradigm can revolutionize enterprise IT. Deliver high-value applications and systems with velocity and agility by adopting the necessary practices, automation tools, and organizational and cultural changes that lead to innovation through rapid experimentation. Speed is an advantage in the face of competition, but it must never come at the expense of quality; DevOps allows your organization to keep both by intersecting development, quality assurance, and operations.
Enterprise-level DevOps comes with its own set of challenges, but this book shows you just how easily they are overcome. With a slight shift in perspective, your organization can stay ahead of the competition while keeping costs, risks, and quality under control.
- Grasp the full extent of the DevOps impact on IT organizations
- Achieve high-value innovation and optimization with low cost and risk
- Exceed traditional business goals with higher product release efficiency
- Implement DevOps in large-scale enterprise IT environments
DevOps has been one of IT’s hottest trends for the past decade, and plenty of success stories testify to its effectiveness in organizations of any size, industry, or level of IT maturity, all around the world. The DevOps Adoption Playbook shows you how to get your organization on board so you can slip production into the fast lane and innovate your way to the top.
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£24.20£30.40 -
The Science of the Ocean: The Secrets of the Seas Revealed (DK Secret World Encyclopedias)
Dive into this uniquely elegant visual exploration of the sea
An informative and utterly beautiful introduction to marine life and the ocean environment, The Science of the Ocean book brings the riches of the underwater world onto the printed page.
Astounding photography reveals an abundance of life, from microscopic plankton to great whales, seaweed to starfish. Published in association with the Natural History Museum, the book explores every corner of the oceans, from coral reefs and mangrove swamps to deep ocean trenches.
Along the way, and with the help of clear, simple illustrations, it explains how life has adapted to the marine environment, revealing for example how a stonefish delivers its lethal venom and how a sponge sustains itself by sifting food from passing currents. It also examines the physical forces and processes that shape the oceans, from global circulation systems and tides to undersea volcanoes and tsunamis.
To most of us, the marine world is out of reach. But with the help of photography and the latest technology, The Science of the Ocean brings us up close to animals, plants, and other living things that inhabit a fantastic and almost incomprehensibly beautiful other dimension.
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£23.80£28.50 -
My Journey: Reflections on my life in the Bus and Coach Industry
After a lifetime career in the Bus and Coach Industry, Austin has compiled some of his thoughts, musings and reflections of the industry, from his blog, into this book.
Austin’s writing is wry, thought-provoking, humerous, observational and insightful. It highlights his passion for the bus industry, giving the reader an often unseen inside view.
With the foreword written by Sir Peter Hendy CBE,
this book will be a treasure for bus industry lovers everywhere.
Ding ding; all aboard.
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£23.80 -
Open Circuits: The Inner Beauty of Electronic Components
a photographic exploration of the beautiful design inside everyday electronics. Its stunning cross-section photography unlocks a hidden world full of elegance, subtle complexity, and wonder.
Our phones, computers, and appliances are made of hundreds of internal components, each precisely engineered, but none intended to be seen. Through painstakingly executed, vividly detailed cross-section photography, Open Circuits reveals the surprising beauty hiding inside the electronic components that drive our everyday devices. From resistors to LEDs, USB cables to headphone jacks, the book’s arresting imagery transforms more than 130 components into delightful works of art. As you visually dissect the components’ insides, you’ll learn about how they work and how they were made.
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£23.80£36.10 -
The Complete Human Body: The Definitive Visual Guide (DK Human Body Guides)
The definitive guide to the development, form, function, and disorders of the human body.
The most detailed popular reference book on human anatomy available, this beautiful exploration of the human body is now in its third edition, revised with the latest medical knowledge. Although used by students and healthcare professionals, it is accessible enough for anyone to dip into and enjoy.
Guided by Professor Alice Roberts, renowned academic, author, and broadcaster, and groundbreaking 3-D computer-generated illustrations, you will understand the human body as never before, explore human anatomy in incredible detail and clarity, and discover how the body works, how it changes from infancy to old age, and what can go wrong and why.
Dive into the pages of this brilliant book on the human body, to discover:
– A region-by-region anatomy atlas allows the reader to explore the body up close and almost life size from head to toe.
– A functional section then shows how the body works, system by system.
– Feature panels and spreads throughout explore fascinating aspects of the human body.
– Diseases and disorders section includes easy-to-follow summaries of over 200 health conditions.The Complete Human Body begins with a region-by-region anatomical atlas, containing extra detail on the hands, feet, and major joints. It features a functional section on how the body works, system by system. Finally, the diseases and disorders section includes easy-to-follow summaries of over 200 health conditions
The 3-D computer-generated illustrations are incredibly detailed, virtually life-size, and based on the 3-D scans of a real human body. But in addition, the book features hundreds of smaller illustrations, diagrams, and the latest medical and microscope imaging. The Complete Human Body is perfect for students and teachers of biology, anatomy, and physiology as well as health professionals.
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£23.80£28.50 -
The Earth Transformed: An Untold History
A BBC RADIO 4 BOOK OF THE WEEK | AN INSTANT #2 SUNDAY TIMES BESTSELLER
‘Humanity has transformed the Earth: Frankopan transforms our understanding of history’ Financial Times
‘Vast, learned and timely work’ Sunday Times
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From the international bestselling author of The Silk Roads comes a major history of how a changing climate has dramatically shaped the development-and demise-of civilisations across time.When we think about history, we rarely pay much attention to the most destructive floods, the worst winters, the most devastating droughts or the ways that ecosystems have changed over time.
In The Earth Transformed, Peter Frankopan, one of the world’s leading historians, shows that the natural environment is a crucial, if not the defining, factor in global history – and not just of humankind. Volcanic eruptions, solar activities, atmospheric, oceanic and other shifts, as well as anthropogenic behaviour, are fundamental parts of the past and the present. In this magnificent and groundbreaking book, we learn about the origins of our species: about the development of religion and language and their relationships with the environment; about how the desire to centralise agricultural surplus formed the origins of the bureaucratic state; about how growing demands for harvests resulted in the increased shipment of enslaved peoples; about how efforts to understand and manipulate the weather have a long and deep history. All provide lessons of profound importance as we face a precarious future of rapid global warming.
Taking us from the Big Bang to the present day and beyond, The Earth Transformed forces us to reckon with humankind’s continuing efforts to make sense of the natural world.
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‘This is epic, gripping, original history that leaps off the page’ Sathnam Sanghera, author of Empireland
‘All Historians aiming to tell a narrative face the problem of when exactly to start it. Only Peter Frankopan would go back 2.5 billion years to the Great Oxidation Event’ Tom HollandA 2023 HIGHLIGHT FOR: BBC NEWS * SUNDAY TIMES CULTURE * FINANCIAL TIMES * NEW EUROPEAN * GUARDIAN * NEW STATESMAN * THE TIMES * THE WEEK * WATERSTONES * BLACKWELL’S
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£23.80£28.50The Earth Transformed: An Untold History
£23.80£28.50
