David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook.

Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of ‘digital’. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the ‘noise’ surrounding digital to outline some essential truths and offer sound practical advice.

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Build your own successful online business―the Dummies way

Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There are millions of people out there looking to purchase unique products, and more and more shoppers are opting for one-of-a-kind sources over big-box stores. There’s never been a better time to open your own Etsy shop, and there’s never been an easier way than with this book. This updated edition covers all the latest changes to the site, plus shows you how to take captivating photos and short-form videos of your products, write appealing descriptions, and set up your Etsy shop in a way that motivates buyers to click that “add to cart” button.With helpful information, tips, tools, and tricks, this book is your ultimate guide to building your own Etsy shop.

• Learn the ins and outs of running a successful Etsy shop
• Get tips and advice for marketing and pricing your products competitively
• Break through the new shop barrier and start showing up in search results
• Improve your sales on Etsy with expert info on finding your customers

This book is great for small business owners, artists, and entrepreneurs looking to build an online craft business on the Etsy platform.

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Dress to impress! The Outfit you rock when you drop from the Battle Bus makes a big statement about who you are. This all-new official collectors’ edition from Epic Games showcases the most exciting looks that have appeared in the latest seasons. Whether your choice of Outfit is fresh, fun, or fearsome, you’ll find the style that’s right for you here.

KNOWLEDGE IS POWER
Get the lowdown to your look with top tips, stats, and facts.

COOL CUSTOMIZING
Check out the hottest Gliders, Back Bling, and Pets from Fortnite Chapter 2

GET THE GEAR
Psych out your enemies with the best new Outfits – which will you be adding to YOUR locker?

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Complete your collection and dig deeper into the evolution of Overwatch® with this guide to the art, design, and creation of one of the most popular FPS games of all time!

This gorgeous compendium showcases new content from summer 2017 onward, including the development process around fan-favorite heroes, environments, and cinematics. Beyond new content, this all-encompassing showcase dives deeper, expanding on the construction of unique, event-driven game modes, NPC design, and more. Don’t miss this stunning collection, painstakingly produced direct from the Overwatch game team!

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Take a globetrotting journey all over the world – and beyond! – with this companion art book to the hit video game for the Nintendo Switch(TM) system! In October of 2017, Super Mario Odyssey(TM) took the gaming world by storm. Now, discover the art and expertise that went into creating one of Nintendo’s best-loved games! This full-colour hardcover volume clocks in at 368 pages and features concept art, preliminary sketches, and notes from the development team, plus insight into some early ideas that didn’t make it into the game itself! Explore the world of Super Mario Odyssey from every angle, including screen shots, marketing material, and more, to fully appreciate this captivating adventure.

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Super Mario Encyclopedia is jam-packed with content from all seventeen Super Mario games – from the original Super Mario Bros. to Super Mario 3D World. Track the evolution of the Goomba, witness the introduction of Yoshi, and relive your favourite levels. This tome also contains an interview with producer Takashi Tezuka, tips to help you find every coin, star, sun, and mushroom – even explanations of glitches! With information on enemies, items, obstacles, and worlds from over thirty years of Mario, Super Mario Encyclopedia is the definitive resource for everything Super Mario!

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Illustrator Pascal Campion shares his professional journey, galleries of work, and narrative-influenced tutorials, with charming art inspired by family life.

It was after graduating in 2000 from the Arts Decoratifs de Strasbourg, France, with a diploma in Narrative Illustration, Pascal’s brother built him a computer. This was a new tool for Pascal and a digital artist was born. Roles in commercial art, animation, games, concept design, visual development and more have supplied Pascal with unique experience and skills to share with 3dtotal readers. 

He has freelanced for several prestigious clients on exciting projects. But it was his Sketch of the Day project (every morning, first thing, he creates a full-color sketch and story) that helped him to build his Instagram account. More than 860K fans follow Pascal’s daily comic strip stories, with characters and stories inspired by his work and family life. This discipline combined with the ability to communicate with such relatable and charming spontaneity will fascinate readers. 

Pascal digs deep to pinpoint how his style and skills have evolved, helped by galleries of work past and present, including exclusives created just for this book. Tutorials with tips on storytelling, creating ambiance, and channelling personal experience will delight artists who want to pursue the storytelling side of their art.

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Join YouTube sensation Blippi as he prepares for a very merry Christmas in this seasonal board book that’s just the right size for little hands.

Blippi loves everything about Christmas – join him as he gets ready for the festive season in this exciting board book.

Blippi buys and decorates a tree, posts and receives cards and presents, goes carolling and bakes cookies ready for Santa’s arrival.

• Each page of Blippi: Merry Christmas includes a tab with a sweet holiday-themed illustration.
• A bright and engaging learning-themed gift for little ones
• This sweet, easy-to-read story is perfect for toddlers and preschoolers.

When Blippi’s around, the holidays are sure to be filled with all sorts of fun.

Join the high-energy educational YouTuber, Blippi, and his multi-million following in this official tie-in book!

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A hardcover tome that authentically recreates Atreus’ journal as seen in God of War, with expanded lore written in collaboration with game director Cory Barlog!

The hit game is brought to life in a tangible and exciting new way as readers are invited to plumb the lore of God of War through the eyes of Kratos’ son, Atreus. This hardcover volume chronicles Atreus and Kratos’ journey through the fabled Nine Realms, from the Wildwoods of Midgard to the mountains of Jötunheim and beyond. In addition to the record of their mythic journey, this wonderous collection also includes a bestiary that was assembled during those travels, intimate dossiers of the characters that inhabit the masterfully crafted universe, and much more!

Dark Horse Books and Santa Monica Studios present God of War: Lore and Legends. This lovingly produced edition is a must own item for any fan of God of War.

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Arcade Game Typography presents readers with a fascinating new world of typography – the pixel typeface. Video game designers of the 70s, 80s and 90s faced colour and resolution limitations that stimulated incredible creativity: with letters having to exist in an 8×8 square grid, artists found ways to create expressive and elegant character sets within a tiny canvas.

Featuring pixel typefaces carefully selected from the first decades of arcade video games, Arcade Game Typography presents a previously undocumented ‘outsider typography’ movement, accompanied by insightful commentary from author Toshi Omagari, a Monotype typeface designer himself, and screenshots of the type in use. Exhaustively researched, this book gathers an eclectic typography from hit games such as Super Sprint, Pac-Man, After Burner, Marble Madness, Shinobi, as well as countless lesserknown gems. The book presents its typefaces on a dynamic and decorative grid, taking reference from high-end type specimens while adding a suitably playful twist. Unlike print typefaces, pixel type often has bold colour ‘baked in’ to the characters, so Arcade Game Typography looks unlike any other typography book, fizzing with life and colour.

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Get transported back to the golden age of 1930s animation with an art book celebrating the acclaimed run & gun game, Cuphead! Each page of this curated collection of artwork is designed to capture the vintage look and feel of the 1930’s. Take a gander at the game’s traditional hand-drawn frame-by-frame animation. Peek at the early concepts, production work, and early ideas that went into the making of Cuphead’s characters, bosses, stages and more. Relive the most cherished and challenging moments of Cuphead and Mugman’s adventure to reclaim their souls from The Devil, all in a way you’ve never seen before! Guided by personal insights from game directors Chad and Jared Moldenhauer, take a one-of-a-kind trip through the Inkwell Isles and discover an all-new appreciation for Cuphead’s animation style and challenging retro gameplay. Dark Horse Books and Studio MDHR are thrilled to present The Art of Cuphead! This vintage-style art extravaganza is the perfect book for fans of Cuphead!

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A full-colour oversized hardcover volume that captures the development of the newest canonical and interactive addition to the Star Wars universe. A galaxy-spanning adventure awaits in Star Wars Jedi: Fallen Order, the new action-adventure videogame from Respawn Entertainment. Explore the artistic creation of Cal Kestis’s quest to rebuild the Jedi Order as he learns the ways of the Force, travels to exotic worlds, and battles tyrannical foes. With detailed concept art of all-new characters, exciting weapons and equipment, and locales both familiar and new, this tome offers a behind-the-scenes look at the production of a hit game all accompanied by intimate artists’ commentary that reveals how this incredible universe is brought together. Dark Horse Books, Lucasfilm Limited, and Respawn Entertainment are honoured to present The Art of Star Wars Jedi: Fallen Order, guiding readers on Cal’s odyssey. This uniquely designed work is sure to thrill dedicated Jedi acolytes and gamers alike.

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A comprehensive collection of enemies and items, potions to poes, an expansion of the lore touched upon in Hyrule Historia, concept art, screencaps, maps, main characters and how they relate, languages, and much, much more, including an exclusive interview with Series Producer, Eiji Aonuma! This, the last of The Goddess Collection trilogy, which includes Hyrule Historia and Art & Artifacts, is a treasure trove of explanations and information about every aspect of The Legend of Zelda universe!

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The second Material Ultimania volume created for Final Fantasy VII Remake, this deluxe, hardcover book is a must-have for Final Fantasy VII fans and anyone interested in how top-tier video games are made. Packed with art and visual reference materials, Material Ultimania Plus presents a comprehensive collection of assets created during the development of Final Fantasy VII Remake Intergrade, including FF7R EPISODE INTERmission. In addition to CG art and illustrations of characters, enemies, locations, and more, this volume offers a Q &A interview with director Motomu Toriyama, voice acting scripts, scenario strategies, and other planning material, all accompanied by commentary from the development staff. This full-color, jacketed, hardcover book offers a wealth of insight into the making of one the most beloved RPGs of all time.

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Creating engaging and believable creature designs is a difficult and enjoyable task. The monsters, aliens and fantasy animals that grace our TV and cinema screens represent the hard work and dedication of a team of incredibly talented artists and designers. This book aims to unlock their world and introduce the fundamentals skills of creating movie quality designs. Covering key topics like animal anatomy and functionality as well as techniques to create unique and engaging designs, this expansive book will be packed full of advice and guidance from some of the most impressive and renowned artists working in this field in the world today.

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Follow Ellie’s profound and harrowing journey of vengeance through an exhaustive collection of original art and intimate creator commentary in the full-color hardcover volume: The Art of The Last of Us Part II.

Created in collaboration between Dark Horse Books and the developers at Naughty Dog, The Art of The Last of Us Part II offers extensive insights into the making of the long-awaited sequel to the award-winning The Last of Us.

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Whether you’re discovering printmaking for the first time or you’re looking for fresh ideas to reinvigorate your practice, you’ll find plenty of inspiration in The Printmaking Ideas Book.

From traditional methods such as screenprinting, etching and lithography to contemporary techniques such as risography and digital collage, this book is packed with new ideas, methods and tips on every page.

Brimming with experimental, arresting and beautiful examples of printmaking from all over the world, it will take your creativity further and awaken new ideas.

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Experience Lara Croft’s defining moment as she becomes the Tomb Raider. In Shadow of the Tomb Raider, Lara must master a deadly jungle, overcome terrifying tombs, and persevere through her darkest hour. As she races to save the world from a Maya apocalypse, Lara will ultimately be forged into the Tomb Raider she is destined to be. The Shadow of The Tomb Raider Official Art Book features exclusive concept art and developer interviews detailing the climactic conclusion of Lara Croft’s origin story where she will experience her defining moment in becoming the Tomb Raider.

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This second volume of Future Press’ Elden Ring – Books of Knowledge is dedicated to the many creatures that inhabit the game’s world and the arsenal of armaments you can acquire to deal with them. Every enemy and boss you’ll encounter and every armament you can find is presented with artwork and stats in a beautifully designed, premium hardcover volume.

Learning to Fight

The first chapter provides an in-depth battle primer, fully explaining all of the combat-related gameplay elements. If you want to know exactly how every aspect of the game’s combat works, look no further; we’ll show you how to excel with any play style.

The Bestiary

The Lands Between is teeming with all manner of beasts, and we don’t spare a single page dissecting and analysing them here. We present thoroughly tested combat strategies that don’t require specific items or skills and account for every play style. Learn how to overcome even the toughest of foes, from the lowliest of wretches to the Shardbearers themselves.

The Armaments

Elden Ring features an unparalleled selection of weapons, spells, armor and special abilities to experiment with― the variety on offer is dazzling. We catalogue all of them in an easy to reference format with complete stats for all upgrade levels to make working on builds a pleasure.

The Complete Package

As with Volume I, this book is designed to chronicle everything about Elden Ring and be an impeccable source of reference. Easy to pick up and read, even those who’ve already played through the game should find it full of fascinating insights. With that in mind, Volume II also includes an exclusive interview with Elden Ring’s Director, Hidetaka Miyazaki.

Premium Production

This hardcover book is manufactured using the finest papers and most durable binding process befitting of a true collector’s piece. It comes with four carefully selected art prints and a bookmark ribbon for ease of reference.

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