1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
£9.50
Look, we all know the challenges with our business. When I talk to a new businesses, in majority of the cases I come across a pre-set number of queries. ‘How I grow my company’, ‘how I get more leads’, ‘how much budget should I allocate to digital marketing’ are some of the questions which should be addressed even before you start your online marketing journey. These questions should be addressed a as part of your strategy. Because strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business or a small business. As your business grows, your strategy will inevitably grow more complex over time.
We’ve talked about execution too. Find out which campaign works well on Social Media / PPC and SEO and throughout the book I addressed many of the prevalent queries. These are typically budget, audience targeting, client retention, and most importantly getting your online marketing strategy (and execution) right, so that you don’t diverge from your core business objectives.
Selling a product is very different then selling a service online. The underlying objective and difference here is that a product is a tangible object whereas service is value added through time intangible skills and expertise.
- Products are designed to meet the needs of the customer. So when you’re selling a product you would want to highlight the features / attributes and display the items appropriately online or in store. With product it’s easier for customers to appreciates its value. In the unlikely circumstances if they don’t like a product they can simply return it. They can also leave a review online for prospective customers and in turn the prospective customers can make a decision on the back of the reviews as well.
- Service based selling: are usually less expensive to operate than product businesses because you’re not having to maintain an inventory and it typically requires building relationship with the customers when necessary. Getting the pricing right for a service based service is often time consuming. This will vary between industries and experience of those operating in these industries. It is also more difficult to get ratings because it takes longer to get a service completed or to take effect.
In this amazing book you will also discover:
- The type of social media marketing campaigns you can use to dissect your marketing strategy
- How to use PPC, SEO and Social Media ads effectively for your digital marketing campaigns
- A step by step guide to create your own personalised online marketing plan that fits within a page (hence the name1 Page Online Marketing Gameplan)
- Get results on your digital marketing efforts from get go
- Find the budget and pricing that’s right for you
More about the Author
Sam and his ability to observe, capture, leverage and optimise the customer buying experience through data-driven strategy and decisions, and translate this into meticulously efficient, high-return campaigns that drive conversions. This no doubt stems from his years of experience in the streamlined financial industries, and it translates into a scientific yet pragmatic approach to marketing strategy and implementation. The result is an unrivalled success, whatever your KPI — Dillan Gandhi, Searchlight London
Sam Mahmud takes the intrigues of social media to a new level of understanding — Anita Amoa, Business Coach
Read more
Additional information
| Publisher | Independently published (24 May 2021) |
|---|---|
| Language | English |
| Paperback | 114 pages |
| ISBN-13 | 979-8504477398 |
| Dimensions | 13.97 x 0.74 x 21.59 cm |
by Igor
Lays out the marketing strategies in easy terms. The sections are well divided and flows smoothly. Very helpful for me – was able to get definite direction for my latest project. Would recommend!
by Dillan
A very easy and enjoyable read. A fairly quick way to familiarise and gather all essential points on social media marketing. Found this useful when thinking about setting up a business and ways to market. Definitely recommend to those on path to making most of todays digital marketing opportunities.
by Igor
This is a great book to get you started on your business digital marketing plan. There is so much valuable information in this book and all of it is very practical. Very easy reading and is very informative.
by Sarkar Islam
What I like most about the 1 Page Online Marketing Gameplan is that is does exactly what is says on the tin. Sam Mahmud puts together a straightforward yet comprehensive guide to planning out your social media marketing strategy, that you are able to put together yourself. No fuss, just logic, informed by Sam’s years of experience. A must buy for anyone with digital marketing or social media marketing in their job description.
by Nishit Kotak
I’ve known Sam Mahmoud for quite some time now and I can attest that he is an expert in online marketing. While I was undergoing my social media marketing course, he shared so much knowledge with me that I would have otherwise missed out on. He does Facebook marketing, Instagram marketing, and everything in between! There’s not a realm of digital marketing that he hasn’t mastered.
In the book, Sam shares his knowledge in a simple and well laid-out manner – thanks Sam! Highly recommend the book if you are looking to get some golden nuggets!
by Shrestha Mullick
In an ocean of information around social media and digital marketing, Sam Mahmud’s book is the Black Pearl, sailing strongly. This handbook has been written so cleanly that it acts as both a reference, workbook and guide. The language is simple and the step by step approach along with areas to make notes and apply the methodologies makes it an interesting read. The relationships and transitions that occur between social media, branding, brand recognition and brand positioning was insightful along with a metric of understanding around that performance. If you’re in the marketing world, this is a must have handbook!
by Amazon Customer
I was hoping and expecting for a clear concise, “how to” guide to implementing a simple marketing strategy to growing a small business. However, it is repetitive and simply highlights the areas you need to look at. Common sense tells you this, the way the book was portrayed was to follow the gameplan and you would have a marketing strategy. An example was “funnels, funnels, funnels” section which was 7 lines long! i bought the book to help me implement one, not tell me i need one without any explanation as to how to achieve this.
Most of the content was taken from other sources and i would really avoid this, much better to save £10 and google the content for free.
by Shrestha Mullick
Great resource on how to do digital marketing and an in-depth on social media marketing
I do a fair bit of social media marketing myself. All my digital marketing efforts are about adding value, in other words it means more conversion. This book is an outstanding guideline to what we should be doing right and the current practices. I especially love the idea where the author talks about using BOTS to debug your digital marketing efforts.