9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations

If you’re the hero, that makes me the villain.

My name is Mark Raffan, and before I became the host of the Negotiations Ninja podcast, before I was voted as a Top 10 Negotiations Guru worldwide, and before I trained Fortune 500 and 100 executives…

…I specialized in procurement.

And if you negotiated with me, I probably ate your lunch. And you probably thanked me after.

Consider this your insider’s B2B sales guide, straight from the other side of the table.

What You Get

This field guide is a flexible framework designed for B2B salespeople like you. Each chapter contains a secret and a challenge. Once understood, these secrets will give you insider knowledge to win more deals and influence critical stakeholders. And if you complete every challenge, you’ll close this book ready to crush your next negotiation.

Why This Guide

• Ditch the overused talk tracks. Get real strategies that put you on another level.
• Exponentially increase your odds of success on every. Single. Deal.
• Understand power and leverage. Who has it (and how you can have more).
• Sales isn’t magic. Turn your negotiation goals into consistent and attainable results.
• Learn the 9 insider secrets to forever negotiate better, smarter, more lucrative deals.

Your next negotiation could change your life. But only if you’re ready for it.

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