A Big Life In Advertising

£17.50£18.00 (-3%)

The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her “riveting story: How she shattered every glass ceiling and became a Madison Avenue legend.”*
From her role as fledgling copywriter at Doyle Dane Bernbach — the agency that made big-car-obsessed America fall in love with the funny little Volkswagen — to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence’s life in advertising couldn’t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that “etched indelible phrases into the public imaginations: ‘Flick your Bic’ and ‘I Love New York!’ and ‘Plop plop, fizz fizz, oh what a relief it is.'”
For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller’s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines

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EAN: 5000000488186 SKU: 2F53900A Category:

Additional information

Publisher

Illustrated edition (6 May 2003), Touchstone

Language

English

Paperback

320 pages

ISBN-10

0743245865

ISBN-13

978-0743245869

Dimensions

13.97 x 2.54 x 21.59 cm

Average Rating

5.00

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2 Reviews For This Product

  1. 02

    by Glen

    Well written. As one would hope. One feels involved in every moment. Which is quite the privilege.

  2. 02

    by IronTag

    A fantastic read. Brilliantly written and it tells the most amazing story. I loved every moment of it.

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A Big Life In Advertising

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