A Dictionary of Marketing (Oxford Quick Reference)
£12.20£13.30 (-8%)
Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners and people with a general interest in marketing.
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Additional information
Publisher | 4th edition (28 April 2016), OUP Oxford |
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Language | English |
Paperback | 544 pages |
ISBN-10 | 0198736428 |
ISBN-13 | 978-0198736424 |
Dimensions | 19.3 x 12.7 x 3.56 cm |
by Amazon Customer
very good book.fast shipping.!!!!
by Jesckaa
A must have for any Marketing Student!
by Maria Teresa
Saved me during my masters dissertation. A lot of useful terminology for understing the industry better. Recommend as it is a precious must have book for marketing students!
by best lexicographer
it is a nice dictionary