A History of Advertising: The First 300,000 Years

£96.90

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field’s background.

This book slices advertising’s history into a smörgåsbord of specific topics like advertising to children, political advertising, people’s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

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EAN: 5000000489084 SKU: 80AB3542 Category:

Additional information

Publisher

1st edition (15 May 2022), Rowman & Littlefield Publishers

Language

English

File size

35172 KB

Text-to-Speech

Enabled

Screen Reader

Supported

Enhanced typesetting

Enabled

X-Ray

Not Enabled

Word Wise

Enabled

Sticky notes

On Kindle Scribe

Print length

449 pages

Page numbers source ISBN

1538141213

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A History of Advertising: The First 300,000 Years