A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
£10.90£14.70 (-26%)
It’s a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads.
If you’re looking for “killer headline formulas that can’t fail,” “data-driven headline conversion hacks,” “SEO secrets (Google doesn’t want you to know),” or “can’t-miss clickbait headlines,” you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart.
Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it takes the subject of creative self-doubt as seriously as it takes creativity. It will help you whack-a-mole self-doubting thoughts before they can even get a word in.
Note: This is also a great resource for people who dislike copywriters. Read this book and soon you’ll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.
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by Brazil_nut
Excuse me… Where the hell was this when I began my journey of literary torment?
I bought courses. I joined webinars. I followed the big names. Studied the greats. And THEN this book comes out?
The game is rigged my friend. This is pure psychology. They wanted us to beat around the bush so when we finally had this million dollar resource, we’d value the livin’ ink out of it.
Just out of the trenches, or seasoned – this book is for you. Stop reading this and buy it – NOW!!
by Ahmed
As a business consultant I have to know a lot of stuff. I’ve read a million business books and I’m hating writing about this one.
Why?
Because it’s so good, I don’t really want others to know what is in there.
About 50% of my work involves copywriting. This book is about writing great Headlines….but beats most of the other copywriting books I’ve read by a country mile.
I read it really fast so that I could start at the beginning again. It. Is. Brilliant.
by Darren
I’ve been a copywriter for almost 20 years, but being able to write good headlines fast has always been the one area I felt needed the most brushing up. This course is helping me nail it. Not just with techniques Dan teaches, and the examples which show how the big brands do it, but with the takeaway PDF at the end – which is like a little bible of inspiration for when you need a bucket of solid lines.
by Conor Phillips
Picked this up as it was recommended somewhere – I’m a self-employed performer and often read books on how to improve my own business and marketing. This was a great read – practical advice, and funny to boot. Can’t wait to put some of the ideas into practice.
by Conor Phillips
Honestly, one of the best books I’ve read on the process of writing and coming up with great ideas. I love the style of writing, the nuggets of pure gold advice, and the examples. They made me laugh out loud. The “omg that’s brilliant” moments (and there are many) are worth the price alone. I read this in one sitting and 3 coffees while giggling like a schoolgirl all the way through. Such a joy! Get it.
by Amazon Customer
The title for this book should be ‘How to Write Advertising Headlines’ rather than ‘A Self-Help Guide for Copywriters etc.’ The cover font sizes aren’t helpful.
Its claim that “this book will help you become a more efficient, more confident creative” may well be true if we’re talking about ad headlines alone, but headlines are only a very small part of what copywriters do – and advertising headlines even less so if you’re different kind of copywriter. People who are writing the whole body copy of a blog or article or email or website don’t tend to have problems with headlines.
That said, the book looks very helpful. I guess my issue with it is the headline, ironically.
by Andre’ Spiteri
It’s rare for me to read a book within 24hrs these days, but this absolute beauty was just too good to put down. Seriously, the number of ideas I had whilst reading this book and after doesn’t parallel with any other copywriting book I’ve read.
If you’ve got it, read it. If you haven’t, buy it. And make sure you’ve got a ruddy good highlighter to hand, as well as a notebook and pen (or your phone – however you do notes!).
This book will be a permanent feature on my desk, for sure Dan Nelken – thank you!
by BM Cawton
Dan Nelken delivers an absolute belter.
This book is easy to read and laugh-out-loud funny. But, more importantly, it’s incredibly useful. Part cheat sheet, part swipe file, and part practical guide, it’s packed with tips and tricks you can use when you have a tough brief to crack or simply want to be inspired or try something different.
I already had a few of Dan’s LinkedIn posts bookmarked to refer to when I’m stuck. I can see this book becoming a reference I’ll turn to time and time again as I work.
Whether you’re a practising copywriter or simply want to write better copy, this is a must-have.