Absolut Book: The Absolut Vodka Advertising Story
£2.40
The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand’s values, often containing little challenges to the reader to interpret just what’s happening inside the ad.
Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art.
In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut’s advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they’ve taken to keep it perpetually fresh.
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Additional information
| Publisher | Journey Editions,U.S. (15 Oct. 1996) |
|---|---|
| Language | English |
| Paperback | 288 pages |
| ISBN-10 | 1885203292 |
| ISBN-13 | 978-1885203298 |
| Dimensions | 22.86 x 1.78 x 29.21 cm |
by asterixru
I’ve been thinking about buying this book for some years, finally I decided this year and I’m happy I finally did it, it’s a good album of the advertisements they did until 1995 or 1996 (I’m not sure about that). The ads have a small explanation of why there are that way and there are a few interesting facts on how they were made. It’s incredible how such a simple idea could develop an advertising campaign this huge. I just hope soon will come out the 20th anniversary book, I’ll buy it right away…
by Amazon Customer
First book arrived damaged but seller replaced it no problem. Great book for an absolute lover!