Adland: A Global History of Advertising
£4.00
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media – podcasting, text messaging and interactive campaigns.
Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois.
Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
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Additional information
| Publisher | 1st edition (3 July 2007), Kogan page |
|---|---|
| Language | English |
| Hardcover | 288 pages |
| ISBN-10 | 9780749448370 |
| ISBN-13 | 978-0749448370 |
| Dimensions | 16.51 x 3.81 x 24.13 cm |
by Fialho
It really goes into all details about advertising history and evolution. From the early guys like Hopkins and Lasker, thru the mad men of the 50’s and to nowadays big comunication groups. Also gives a perspective of main countries ad industry from US to Japan. Something i would recomend if you want to know all about advertising history.
by Badnelly
Great!