Advertising Account Planning: New Strategies in the Digital Landscape

£21.80

Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.

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EAN: 5000000489664 SKU: F095BAC3 Category:

Additional information

Publisher

Rowman & Littlefield (12 Jun. 2019)

Language

English

Paperback

156 pages

ISBN-10

1538114070

ISBN-13

978-1538114070

Dimensions

15.24 x 0.99 x 22.86 cm

Average Rating

5.00

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1 Review For This Product

  1. 01

    by Ginesty M.

    Great book, good quality and good shipping

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Advertising Account Planning: New Strategies in the Digital Landscape